PRESS KIT
Media Contact:
DE Marketing
Deborah Evans
404.605.0672
[email protected]
FACT SHEET
CONCEPT:
Get ready for the next step in the evolution of American Stir-Fry from Red Restaurant Ventures and Mike Blum,
the original founder of The Real Chow Baby! Big Chow Grill offers more fresh vegetables, more seafood options
and more local ingredients. Big Chow Grill offers the same great value and same great service – just more healthy
choices. Still locally owned and operated, this is BIG!
WHERE:
The Galleria Specialty Shops
One Galleria Parkway | Suite 1B1 | Atlanta, GA 30339
Phone: 770.405.2464 Fax: 770.405.2465
Website: www.bigchowgrill.com
Email: [email protected]
WHEN:
The Real Chow Baby | August 20, 2008
Rebranded as Big Chow Grill | July 20, 2010
THE DÉCOR
State-of-the-art lighting, contemporary tables and chairs, whimsical, inviting art, hardwood floors, exposed
ceilings and a casual industrial feel.
OWNERS:
Big Chow Grill is owned by Red Restaurant Ventures, LLC. Mike Blum, the original founder of The Real Chow
Baby, is the president of the company.
CHEF:
Blake Dunn
GENERAL MANAGER:
Paul Carlan
THE CUISINE
The next step in the evolution of American Stir-Fry, Big Chow Grill is all grown up and delivering big AmericanAsian flavors with more healthy ingredients. The main attraction at Big Chow Grill are the two market fresh
create-your-own Stir-Fry Bars loaded with more than 70 ingredients including more seasonal vegetables, more
seafood options and more local ingredients. They only use heart-smart canola oil and they use absolutely no
MSG. Choose any combination of the 17 signature sauces – all made in house and many of which are tailored to
sugar-free, gluten-free and vegetarian dietary restrictions. Appetizers include healthy options in addition to
signature Asian favorites such as Egg Rolls and Chicken Coconut Soup. The bar features Big Cocktails, Asian-inspired Martinis, Skinny Sips and frozen cocktail classics served in 16-ounce hurricane glasses. Big endings include
the signature Big Chow Brownie Sundae – you’ve been healthy until now, so save room for dessert.
– more–
FACT SHEET / add one
AMENITIES
Heart-smart, vegetarian, gluten-free and vegan options. Take-out, private party and meeting facilities, catering,
handicap facilities, as well as complimentary valet and ample self-parking.
HOURS:
Lunch: Monday – Friday | 11:00am until 4:00pm; Saturday | 12:00pm until 4:00pm
Dinner: Monday – Thursday | 4:00pm until 10:00pm; Friday & Saturday | 4:00pm until 11:00pm;
Sunday | 5:00pm until 10:00pm
RESERVATIONS:
Accepted for parties of six or more for lunch.
Accepted for parties of six or more for dinner Monday through Thursday.
PAYMENT ACCEPTED:
Big Chow Grill accepts Visa, MasterCard, Discover, American Express, Diners Card, cash.
Checks not accepted.
OWNER PROFILE | MIKE BLUM
Mike Blum, president of Red Restaurant Ventures, LLC, is responsible for the daily operations and leadership of
the company. With an impressive resumé boasting over 12 years in the hospitality industry, Blum brings
boundless energy, sharp focus and endless creativity to Big Chow Grill.
Blum’s varied and extensive hospitality career officially began at Liberty House Restaurants, which includes
nationally acclaimed Bones Restaurant, Blue Ridge Grill, and OK Café. Blum’s dedication and work ethic
positioned him to become the youngest manager in the company’s 21-year history. Upon leaving Liberty House
Restaurants, Blum accepted a position as general manager at Fratelli di Napoli. Impressed with his keen sense of
management and enthusiasm, the owners promoted Blum to Director of Operations where he oversaw all aspects
of the rapidly growing restaurant concept. With his attention to detail and financial savvy, Blum had a significant
impact on the very successful sale of the company. Blum then became General Manager of one of Atlanta’s top
ten restaurants, Spice, where he worked with distinguished chef Paul Albrecht.
Blum opened the predecessor to Big Chow Grill, The Real Chow Baby, in 2005 with the singular goal of
introducing a concept that provided fresh ingredients, impeccable customer service and a high-energy
atmosphere at a competitive price point. With the popularity and success of the original Westside location, the
10,000 square-foot Cobb Galleria location opened in 2008 and featured two market-fresh stir-fry lines, an
expanded bar, private dining space and increased seating capacity to accommodate Atlanta diners’ demand for
more healthy chow.
Formerly The Real Chow Baby at Cobb Galleria, Big Chow Grill is all grown up and delivering big American-Asian
flavors with more healthy ingredients. The original “baby” is all grown up and the primary focus is now more
healthy chow – including more fresh vegetables, more locally sourced ingredients, a wider selection of lean
proteins and absolutely no MSG.
Subsequently, his goal is for Red Restaurant Ventures to be recognized as a leader in the Atlanta hospitality
industry by providing the freshest ingredients, impeccable service and a high-energy atmosphere. Blum seems to
have found a formula for success and looks forward to opening other locations and other concepts. His mission is
for each guest to walk out of the restaurant happier than when they walked in, and maybe a little healthier.
Blum’s passion for service, quality and client satisfaction is key to the overall success of Red Restaurant Ventures.
His mission is for each guest to walk out of the restaurant happier than when they walked in, and maybe a little
healthier.
STARTERS AND ENDINGS
Starters
made with heart-smart canola oil
Chicken Pot Stickers – You choose: steamed or pan-seared. Chicken, scallions and cabbage, served with tangy
ponzu sauce 3.99
Egg Rolls – 4 egg rolls with cabbage, carrots, onions and sesame oil all rolled in an egg roll wrapper. Served with
sweet-n-sour sauce and hot mustard 3.99
Open Face Pulled Pork Egg Rolls – Fresh egg roll wrappers lightly fried and topped with roasted pork, onions,
cilantro Asian BBQ drizzle 5.99
Calamari – Lightly fried, served with sweet chili citrus and sambal aïoli 5.99
Chicken Coconut Soup – Coconut broth with poached chicken, mushrooms, scallions, tomatoes, cilantro and a
touch of tom yum curry 3.99
Chicken Lettuce Wraps – Yes, these are delicious. Marinated chicken breast, carrots, water chestnuts, green
onions, red and green cabbage and puffed rice sticks, served with peanut dipping sauce 6.99
Edamame – Great for sharing or enjoying all by yourself. Japanese soy beans, steamed and sprinkled with kosher
salt 3.99
Thai BBQ Quesadilla – Thai BBQ chicken with red onion, cilantro and Monterey Jack cheese, served with our signature Asian BBQ sauce 5.99
Big Open Range Quesadilla – Roasted pork, fresh lime, onion, cilantro and Monterey Jack cheese 6.99
Desserts
Big Chow Brownie Sundae – home made fudge brownie, coffee, vanilla ice cream, hot fudge
B-52 Cheesecake – Baileys, Kahlua, Grand Marnier, rich chocolate ganache
Key Lime Pie – fresh baked in a graham cracker crust
New York Cheesecake – drizzled with raspberry sauce
Ice Cream Pie – ask your server for the ice cream pie du jour
STIR FRY
Prepare to dine...
Write your name on your paddle and
head to the stir-fry bar. Grab a black
bowl...
Start with a base...
Add your choice of rice or noodles...
Load it up...
Choose from a fresh selection of your
favorite veggies. Pile it on!
Add some flavor...
Top it off with 3-4 ladles of our special recipe sauces. No rules...mix and
match for endless combinations.
(Spicy sauces have red ladles)
Side step...
Fill a side dish with your favorite
protein...chicken, steak, seafood or a
special feature.
If you are a vegetarian or vegan we
have lemon pepper, coconut curry and
sesame garlic tempeh available upon
request from your server.
Customize your creation...
Add a colored stick option to make
your creation truly unique...
Head to the grill...
Place your personally numbered
wooden paddle into your bowl and
drop off your creation for our chefs to
grill...
Relax for a moment...
Return to your table as your creation is
grilled to perfection and try one of our
specialty cocktails, draft beer or
wine and...
Enjoy!
Dine on as much stir-fry as you wish...
but be sure to save room for our
legendary desserts!
THE INGREDIENTS
RICE
Brown
White
NOODLES
Lo Mein
Flat Rice
Chow Mein
Spinach Fettucini
VEGETABLES/FRUITS
Asparagus
Baby Corn
Bamboo Shoots
Basil
Bean Sprouts
Black Beans
Bok Choy
Broccoli
Carrots
Celery
Cilantro
Corn
Garlic
Green Beans
Green Onions
Jalapeños
Japanese Eggplant
Mandarin Orange
Mushrooms
New Red Potatoes
Green, Red and
Yellow Peppers
Pineapple
Red Onions
Spinach
Squash
Sugar/Snow Peas
Water Chestnuts
OILS
Garlic Oil
Chili Oil
Sesame Oil
SAUCES
Asian BBQ
Big Chow Cilantro
Coconut Curry
Dark Soy Sauce
Hoisin Lime
Kung Pao
Light Soy
Mongo Mustard
Oyster Sauce
Peanut Sauce
Plum Sauce
Red Thai Curry
Sesame Lime Basil
Spicy Black Bean Garlic
Sweet and Sour Sauce
Teriyaki Sauce
Thai Peanut Pesto
SPICES
Cajun Spice
Chili Powder
Chinese 5 Spice
Curry
Ginger
Red Pepper
Seasoned Salt
Sesame Seeds
Thai 7 Spice
PROTEIN/DAIRY
Beef
Cheese
Chicken
Eggs
SEAFOOD
Calamari
Mahi Mahi
Salmon
Scallops
Tilapia
Fish of the Day
NUTS
Peanuts
SAUCES
All of our sauces are MSG-free
Asian BBQ Sauce – salad oil, garlic, ginger, barbecue sauce, soy sauce, Sriracha, garlic sambal, vinegar,
white onion
Big Chow Cilantro – cilantro, soy sauce, garlic, lime, jalapeño
Coconut Curry – coconut milk, Massaman curry, fish sauce, peanut butter
Hoisin Lime – hoisin sauce and lime juice
Kung Pao Sauce – chicken stock, light soy sauce, dry sherry, chili, garlic sambal, red wine vinegar,
sesame oil, Sriracha
Mongo Mustard – mustard, garlic sambal, chicken stock
Oyster Sauce – oyster sauce and vegetable stock
Peanut Sauce – grated fresh ginger, smooth peanut butter, light soy sauce, brown sugar, Sriracha,
chopped fresh cilantro
Plum Sauce – plum juice and pineapple juice
Red Thai Curry – red curry paste, water (contains shrimp paste)
Sesame Lime Basil – Asian sesame dressing, rice vinegar, chopped fresh basil, lime juice
Soy Sauce – soy beans, wheat, salt
Spicy Black Bean Garlic – fresh ginger, jalapeño, sesame oil, dark soy sauce, granulated sugar, rice vinegar,
oyster sauce
Sweet and Sour Sauce – tomatoes, pineapples, vinegar, brown sugar
Teriyaki Sauce – soy sauce, mirin, sugar
Thai Peanut Pesto – jalapeño, garlic, peanuts, lime juice, soy bean oil, scallions, cilantro, salt
Lunch
Dinner
One Bowl $7.99
Unlimited $9.99
One Bowl $11.99
Unlimited $12.99
Students & Teachers*
LUNCH
DINNER
One Bowl $6.99
Unlimited $8.99
One Bowl $10.99
Unlimited $11.99
*with valid school ID
Kids
9 & under
One Bowl $6.99
Unlimited $8.99
Ask your server for additional
à la carte options
BEVERAGES
BIG COCKTAILS
MARTINIS
Into The Blue
Cruzan Coconut Rum, Cruzan Pineapple Rum, Blue
Curaçao, Pineapple Juice, Coconut Milk (served on the
rocks or frozen)
Geisha Cosmo
Three Olives Pomegranate Vodka, Triple Sec, Cranberry
Juice, Fresh Lime Juice
Mongo Mango Margarita
Cuervo Tropina, Dekuyper Triple Sec, Pineapple Juice,
Orange Juice, Mango Purée, Splash of Sour Mix
Sangria
Your choice of Sweet Red or Sweet White Wine, Mixed
with Fresh Fruit Juices
The Big Chow Grape Soda
Three Olives Grape Vodka, Razzmatazz, Cranberry Juice,
Sprite
Jade Monkey
Cruzan Coconut Rum, Dekuyper Melon, Mango Purée,
Pineapple Juice
Asian Pear Bliss
Smirnoff Pear, Dekuyper Peach Schnapps, Pineapple
Juice
3 Times A Lady Chocolate-tini
Three Olives Chocolate Vodka, Godiva Chocolate
Liqueur, Crème de Cacao, Baileys
SAKE
Tango-tini
Three Olives Rangtang Vodka, Cruzan Mango Rum,
Peach Schnapps, Splash of Sour Mix
MOJITOS
Key Lime Pie
Three Olives Vanilla Vodka, Licor 43, Splash of Cream,
with a Graham Cracker Crust
Cold Sake | Momokawa Pearl Unfiltered
Hot Sake | Gekkikan
Served with real sugar cane
Cruzan Estate Light Rum, Monin Mojito Mix, Fresh Mint,
Fresh Lime Juice, Splash of Soda. Flavor your mojito by
choosing from one of our flavored rums.
Raspberry Coconut Apple
Mango Peach Melon
Pineapple
SKINNY SIPS
Big taste, less sugar
Firecracker
Three Olives Grape Vodka, Blue Curaçao, splash of
Ginger Ale
FROZEN
Cherry Bomb
Three Olives Cherry Vodka, Ginger Ale, splash of
Grenadine
Strawberry Daiquiri
White Cruzan rum, garnished with Fresh Strawberries
Roman Candle
Three Olives Berry Vodka, Blue Curaçao, Cranberry
Juice, splash of Grenadine
Served in 16-ounce hurricane glass
Banana Daiquiri
White Cruzan rum, garnished with Fresh Bananas
Mango Daiquiri
Mango Cruzan Rum, garnished with Mango Skewer
Frozen Margarita
served with Jose Cuervo Tequila
Honey Pina Colada
Organic Honey, Cruzan Rum, garnished with Pineapple
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BEVERAGES / add one
RED WINE
SPECIALTY BEVERAGES
Cono Sur Pinot Noir, Chile
Francis Coppola Shiraz, California
Forrest Glen Merlot, California
Ravenswood Zinfandel, California
Trapiche Malbec, Argentina
William Hill Cabernet Sauvignon, California
Fiji Spring Water
Saratoga Sparkling Water
Red Bull Energy Drink
Sugar Free Red Bull
Abita Root Beer
Bottomless Coca-Cola Soft Drinks
Coca-Cola, Diet Coke, Sprite, Mr. Pibb, Minute Maid Lemonade,
Seagrams Ginger Ale
Bottomless Fresh-Brewed Tea | Sweetened or Unsweetened
Orange, Cranberry or Pineapple Juice
Flavored Lemonade or Tea | Blackberry, Mango, Peach,
Raspberry or Strawberry
WHITE WINE/CHAMPAGNE
BV Coastal Chardonnay, California
Castello Moscato, Italy
Ecco Domani Pinot Grigio, Italy
Jacobs Creek Riesling, Australia
Lindeman’s Sauvignon Blanc, Australia
Freixenet Champagne, Spain
BEER
DRAFT
Sweetwater 420
Kirin Ichiban
Sapporo
Chow Draft
IMPORTS/MICROBREWS
Asahi “Big Boy” 22oz
Corona
Amstel Light
Heineken
Hoegaarden
Sweetwater Seasonal
Sam Adams
Michelob Ultra
Bartender’s Selection ask your server!
DOMESTIC
Bud Light
Yuengling Lager
CATERING
From small gatherings to large events, Big Chow Grill does it right for you: from appetizers and salads with big
flavors to noodle bowls that you create with the freshest ingredients available.
You’re done! One call and we’ll have everything ready for you to pick up – complete with napkins, cutlery and all
the extras. You can rely on Big Chow Grill to add big flavors to your next meeting, event or party.
AWARDS/PRESS*
AirTran Magazine Top 20 Best Bites in Atlanta
AOL City Guide #1 Best Cheap Eats of 2007
Atlanta Magazine Top 101 Restaurants 2005
Bert Wiess, Q100 “One of my top 5 favorite things about Atlanta”
Catalyst Top 25 Entrepreneurs Ones to Watch 2007
CBS Restaurant Report Card, www.cbs46.com “99%”
Citysearch Atlanta Favorite Pan-Asian, Create-Your-Own-Stir-Fry Restaurant 2005 & 2007, Best Lunch Spot 2006
Cliff Bostock, Creative Loafing “It’s energetic and friendly from the moment you enter the door...”
Creative Loafing Reader’s Pick Best Waitstaff 2006 & 2007, Best Place for a First Date 2006, 2007 and 2008, Best
Signature Cocktail 2007
Jezebel Magazine “The answer to anyone’s cry for something different...” “Best Bang for the Buck” 2006, 2007,
2008, Top 100 Restaurants of 2007 and 2008, “Best Take Out” 2008
Joy Johnston, About.com “...a hip spin on the traditional Mongolian grill...”Top 10 Restaurants of 2005
Meridith Ford, Atlanta Journal-Constitution: “So much fun, so much variety...positive upbeat vibes...”
The Sunday Paper Best Buffet 2008 “The Real Chow Baby strikes gold...a winning combination...”
Zagat 2006 Rated “Excellent”
“all-you-can-eat addicts pack this unique Westside Asian-American that has a fun new twist...efficient chefs stand
ready at the state-of-the-art grill while an amiable staff delivers your masterpiece..”
* all press and awards listed refer to Mike Blum’s original concept, The Real Chow Baby
GALLERY