CREATING A GREAT IMPRESSION
When I sit back and reflect on the businesses that I have worked with, I have
observed there are a number of key characteristics that all successful businesses
have.
One characteristic at the top of the list is Creating a Great Impression. Get this
characteristic right and you will enjoy the success of owning a profitable and
rewarding business.
Your business creates an impression in the mind of your prospects and customers
each, and every day. You have, the ability to ensure that it is appropriate, consistent
and positive. How well does your business create the impression with your prospects
and customers that YOU want to portray?
How clear are you on the impression of your business you would
like your customers to have?
Everything your business does helps to build the impression your prospects and
customers hold of you. This impression is carried in your letterhead, business cards,
phone greetings, shop window, invoices, in fact every contact your customers
have with your business.
Creating a consistent brand and logo only goes part of the way. “Don’t tell
me…show me” requires that every customer contact reinforces the great impression
your printed material creates. As your customer deals with your business they
experience “Moments of Truth” where your great impression is either reinforced, or
destroyed.
Ask yourself these questions:
1. What impression does your business portray now?
Tel: +64 4 293 4173
Mb: 021 069 6143
[email protected]
www.heatherhutchings.com
2.
3.
4.
5.
Is that impression the one you want to portray?
How consistent is that impression across everything you do?
Is the impression right for your place in the market?
How well does your team understand the components that make up that
impression?
By building an understanding with your team of the impression you WANT and then
HOW to support that impression in everything you do, you WILL create a powerful
point of difference.
“My observation here is, the more fussy you get, the faster your
business will grow.”
Have you identified the “Moments of Truth” for your business? Have you created
systems to ensure the consistency of your customers experience in every one of those
moments?
Consistency is the KEY. This relies on every member of your team understanding the
impression you want to create, and how they can support that impression in
everything they DO.
Ask yourself these questions:
1. How clearly do you hold a vision of the type of business you want to run?
2. How well have you articulated this vision to your team?
3. What picture does this vision paint of the impression you need to create with
your customers?
4. How can you create this impression in every contact with your customers?
“The answers to these questions will move you closer to your goal
of a successful business.”
I’ve got the skills to help you and your team create a ‘Great First Impression’, identify
your ‘Moments of Truth’ and ‘Create Consistency’. Be in touch. I’d be happy to
arrange an obligation free meeting: [email protected] or phone me –
021 069 6143.
BUSINESS COACH | DEVELOPING INFLUENCE | CREATING IMPACT
Tel: +64 4 293 4173
Mb: 021 069 6143
[email protected]
www.heatherhutchings.com