SMA Sentiment Signature Feed What is it? What does it provide? Who is it for? The SMA Sentiment Signature Feed is a unique market data feed that harnesses the power of social media, and provides sentiment analysis from those social media sources. Since news often breaks via social media first, the feed can be a powerful tool for firms looking to spot actionable trends. With NYSE Technologies as the exclusive re-seller of SMA’s offering, the SMA Sentiment Signature Feed provides actionable intelligence based on a highly targeted Twitter user base. This feed is ideal for equity and options traders, portfolio managers, risk managers, and corporate analysts who need to bring the wealth of social media information into their trading and analytical processes. Problem: Solution: Social media is a large and growing means of communication. Twitter, in particular, has become a go-to news source, often producing the fastest and earliest indications of global events. Leveraging structured and quantified social media information, the SMA Sentiment Signature Feed provides actionable intelligence for traders and portfolio managers, risk and compliance managers, media properties, corporate analysts, and regulatory bodies to incorporate into their trading strategies. More often than not, social media breaks news prior to the major news outlets. There are currently over 500 million Tweets a day – with expectations of over 1 billion Tweets per day within a year. Until now, however, there has been no way to quantify this data. POSTS EXTRACTOR The feed gathers Tweets from qualified sources (which are growing at 10% per month) into a calculation engine where it can deliver actionable intelligence before traditional media sources. The analysis is primarily focused on stocks, stock valuation, and price direction. EVALUATOR CALCULATOR (Listen & Capture No Filtering) (Relevant Post Filtering) (Sentiment Signature) STAGE 1 STAGE 2 STAGE 3 S FACTORS How It Works: NYSE Technologies’ partner, SMA, has a patent-pending process to provide a “sentiment signature” for the universe of tradable equities. The sentiment signature provides social media statistics for the universe of listed equities and ETFs at any given point in time. The engine extracts the right data, evaluates it and calculates statistics customers need for alerts, trading algorithms, and intelligence. A sentiment signature is the essence of the feed that is now available through SFTI and SuperFeed. It consists of a vector of metrics published for a publically listed firm: S-Score: Time-weighted representation of the Sentiment time series, normalized against the S-Mean over a standard look-back interval S-Mean: Smoothed, weighted average of S-Scores for a given security S-Delta: The percent change in S-Score. A first order measurement of the sentiment trend S-Volatility: The standard deviation of a stock’s raw sentiment time-series, calculated over a standard look-back interval S-Volume: The volume of indicative tweets contributing to S-Factor calculations at an observation time S-Buzz: A measure of abnormal social media activity, which compares a stock’s normalized sentiment volume to the average sentiment volume for the universe of stocks S-Dispersion: A measurement of the Tweet source diversity contributing to a stock’s S-Score www.nyx.com ©2013 NYSE Euronext All rights reserved rh/N14499/130411
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