sophisticate your highlighting service in only 5

SOPHISTICATE YOUR
HIGHLIGHTING
SERVICE
IN ONLY
5 EXTRA
MINUTES.
DO YOU WANT TO MAKE YOUR
SALON MORE UNIQUE?
Forget about “homemade recipes” and their risks. Your salon needs NEW SERVICES that make a difference:
sophisticated, exclusive, fast and able to meet the expectations of the most demanding clients.
Gentle Mèches puts two new tools into your hands, which in only 5 extra minutes, will enhance the results
of your highlighting service, providing you with the most loyal clients.
By offering those new services, you will be able to significantly increase the average price of your service.
NEW EXCLUSIVE SERVICES TO BE USED
U On the same day as the highlights.
U In-between highlighting services.
U As premium services.
GENTLE MÈCHES SOFT LIGHTENER
GENTLE MÈCHES SOFT TONER
Gentle Lightener for natural bases. Softens
the contrast between the highlights and
the natural base.
Four options to neutralize and
tone highlights without altering
the natural base.
Special formula:
Ammonia-free: more respectful to the hair.
With Shea Butter: added for its emollient and moisturizing properties, which help to improve
the quality of the hair.
With an effective Conditioning System: improves detangling also the feeling of the hair during
and after the service.
SOFTLIGHTENER
GENTLY LIGHTENS NATURAL BASES
IN 5 EXTRA MINUTES.
U For women with highlights on natural hair who
wish to soften the contrast with the natural base,
or to enhance a dull base color.
U For women with all types of highlightening
technique’s, who wish to enhance and even
the blonde shades.
U For natural bases from levels 5-9.
U Lightens from 1/2 to 1 level without warm reflects.
U Softly neutralizes the highlights.
BEFORE
AFTER
Mix exclusively with its specific Energizer.
SOFTTONER
TONES AND NEUTRALIZES HIGHLIGHTS
IN ONLY 5 EXTRA MINUTES.
U For every woman who wishes to tone or
neutralize her highlights without altering
her natural or previously colored base.
BEFORE
AFTER
4 shades, for all types of
highlights:
Light silver
Very light silver
Light pearl
Very light pearl
Mix exclusively with its specific Energizer.
COMBINE BOTH SERVICES
FOR A GORGEOUS, NATURAL
LOOKING RESULT.
TECHNICAL INFORMATION.
Mix exclusively with their
respective Energizers.
Development time:
5 minutes. Control visually.
Mixing ratio 1+2: 50 ml (1.76 oz) Cream + 100 ml (3.38 oz)
Energizer.
Work at the shampoo basin; on wet and towel-dried hair, do not
shampoo; apply quickly.
Re-touch application: apply to the roots only to avoid excessive
lightening of the mid-lengths and ends.
Range of Revlon Professional lightening (bleaching) products, essential to create premium highlight services.
SOFT TONER SHADE SELECTION.
HIGHLIGHTS
DESIRED RESULT
SOFT TONER
Platinum to very pale yellow
Pale Pearl
10.02
Platinum to very pale yellow
Silver
10.01
Yellow
Pearl
9.02
Yellow Orange
Neutral Beige/ Golden Beige
9.01
With various tones of highlights: select the Soft Toner shade that is most compatible with
the lightest highlights.
QUICK GUIDE.
Colored hair with
highlights
Natural hair with
highlights
Refresh, neutralize or tone highlights
without altering the global color
SOFT TONER
Soften contrast between the natural
base and highlights, achieving subtle
neutralizing tones
SOFT
LIGHTENER
Tone highlights without altering
the natural base
SOFT TONER
Even as a smooth and Ammonia Free service, hair colorant products can cause some
allergic reactions or itchiness in sentitive skin cases. Read and follow the instructions and
recommendations on the inner leaflet.
PREMIUM SERVICES CHART.
SAME DAY AS
HIGHLIGHT SERVICE
BETWEEN HIGHLIGHT
SERVICES
OTHER PREMIUM
SERVICES
Soften contrast
with natural base.
SOFT LIGHTENER
Regrowth blending
with highlighted area.
SOFT LIGHTENER
Neutralize an overall
bleached hair.
SOFT LIGHTENER
Tone Highlights.
SOFT TONER
Tone Highlights*.
SOFT TONER
Bring blonde back to
original brightness.
SOFT LIGHTENER
Natural blend contrast
of base with highlights.
SOFT LIGHTENER +
SOFT TONER
Natural blend contrast
of base with highlights.
SOFT LIGHTENER +
SOFT TONER
Illuminate dull hair.
SOFT LIGHTENER
* Very much recommended at the end of summer.
TAKE ADVANTAGE OF EVERY BUSINESS OPPORTUNITY.
Targeting the bridal market,
Revlon Professional has created
the Yes, I do Collection.
Draw new customers to your salon by
placing this display at your shop window.
FAQ’s
SOFTLIGHTENER & SOFT TONER
1. Can I apply it on dry hair?
NO. Apply only to wet, thoroughly towel-dried
hair.
2 a. Do I need to shampoo the hair prior to the
application?
NO, only when the hair is oily or has product
build up.
2b. Do I need to shampoo the hair between the
highlights process and the application of the Soft
Lightener or Soft Toner?
NO, just thoroughly rinse out the lightening
product.
The hair is shampooed at the end of the service.
3. Can I apply a mask, a conditioner or a leavein conditioner to detangle the hair before the
application of the Soft Ligtener or Soft Toner?
NO, because this could create a barrier or seal the
cuticle interfering with the result.
In addition, both contain an effective conditioner
system helping the application and de-tangling
the hair.
FAQ’s
SOFTLIGHTENER
1. Can I use another energizer?
NO, the energizer is specially formulated to
achieve:
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without adding heat.
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application which results in a perfect control of
the exposure time.
2. Can I process it for more than 5 minutes?
YES, you can process it for 5 minutes more when
the hair is difficult to lighten. Perform a visual
control; but do not process longer than 10 minutes.
3. Can I leave it on for less than 5 minutes?
YES, when the natural base is already very light.
4. What is the difference between the Soft
Lightener and “homemade recipes”? ex.: diluting
a highlifting blonde or a cool shade with shampoo
to break the base.
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lightening the hair.
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5. What is the neutralizing difference between
Soft Lightener and Soft Toner?
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more delicate.
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from light brown to very light blonde without
modifying the mid-lengths and ends.
6. What is the difference between the Soft
Lightener and YCE with 15 vol. / PLUS?
The Soft Lightener Energizer is specifically
designed to modify the base gently, without
over lifting.
7. What is the difference between the Soft
Lightener and Soft Toner energizers?
Each energizer has a different and specific
concentration of hydrogen peroxide.
The Soft Lightener uses a specific oil technology
to achieve a quick and soft bleaching of the
natural hair, protecting the highlights.
FAQ’s
SOFTTONER
1. Can I use another energizer?
NO, the energizer is specially formulated to:
a/ achieve a smooth mixture to allow an easy
application which results in a perfect control of
the exposure time.
b/ respect the natural base and the global color.
2. Can I process the mixture for more than 5
minutes?
YES, you can leave it on for an additional
few minutes, when there are yellow / orange
undertones visible.
Visually control the process; but do not exceed
10 minutes.
3. Can I process it for less than 5 minutes?
YES, when the hair is very sensitized or the
highlights are very light.
4. Is it possible to neutralize only the highlighted
shade without bringing out visible reflex’s?
YES, by visually controlling or reducing the
exposure time.
5. Which shade should I select when I am
working with various shades of blonde
highlights?
Select the shade corresponding to the lightest
highlights.
6. Can I use the toners to refresh previous
highlights, even after a few months?
YES, visual control the application taking into
consideration the porosity.
The timing might need to be adjusted.
7. What is the difference between the Soft Toners
and the light shades of YCE: 10.01, 10.02, 9.31?
With an identical exposure time (5-10 minutes),
YCE has less neutralizing power and will lift the
natural base.
REMINDER
The Soft Toner will not alter the natural base or
the global color.
8. What is the difference if I use NCC 1002?
NCC gives a softer neutralizing result with a
shorter lasting power.
SOPHISTICATE YOUR
HIGHLIGHTING
SERVICE
IN ONLY
5 EXTRA
MINUTES.