CSI 2011
Investing in our planet, our people
Total South Africa
Contents
Message from the Chairperson
2
Message from the Managing Director and CEO
3
Company overview
4
CSI overview
5
Environment Kids in Kruger
6
8
Arbor City Awards
10
Keep Kruger Clean
12
Northern Namibian Forestry Committee
13
Botswana Predator Conservation Trust 14
BirdLife South Africa
15
Education16
Move-it Moving Matters 18
Island View Terminal
20
Boitjhorisong Resource Centre
22
Junior Achievement Swaziland 23
Social Development 24
UNICEF Sports for Development 26
Female Entrepreneur of the Year
28
Ikhaya Lobomi
30
Beacon of Hope 31
Epilepsy South Africa 32
Food and Trees for Africa
33
Heritage 34
Sibikwa Arts Centre
36
Buskaid 37
Employee Volunteer Programme
Selection and funding of projects 38
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Message from the
Chairperson
Managing Director and CEO
For a number of years now, Total South Africa has invested in
numerous corporate social investment projects, some of which
are highlighted in this publication. We are very proud of all of
these projects as they have made a significant difference and
contributed to sustainable development in a number of areas.
Total South Africa has set a benchmark in how to make a
meaningful difference in the communities within which we carry
out our business. We purposefully prioritise and invest in our
corporate social responsibility programme.
We have four key focus areas in which we work with several initiatives
under each area. They are:
Within the South African business context, corporate social responsibility
has become strategically focused and most businesses align their
corporate social investment with their business objectives in spearheading
transformation. The approach to corporate social investment is shifting
from that of a charitable one to a more partnership-orientated approach
where sustainable relationships are built and it is this very philosophy that
drives Total South Africa’s CSI portfolio.
To illustrate – over the years Total’s funding of the Female Farmer of the
Year (now known as Female Entrepreneur of the Year) has paved the way
for small subsistence farmers to become full grown export businesses,
employing several hundred people and contributing to the GDP of our
country.
Environmental conservation, another core focus area of Total’s CSI
portfolio, is of ever-increasing relevance to the citizens of the world. Total
South Africa has been a long standing funder of Arbor Day and Arbor
Week, contributing to the planting millions of trees over the years. As
global warming continues to play havoc with weather patterns across the
world, Total’s worldwide research and development teams are working
to find cleaner and more efficient products to ensure that we leave a
sustainable planet for future generations.
We are forever mindful of the responsibility we have to make a sustainable
contribution to the future of the country and we embrace this responsibility
through our corporate social investment programme.
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Total South Africa
Message from the
• Education
• Heritage
• Social development
• Environmental conservation
It is important that Total South Africa works closely with its CSI partners so
that they can develop into self-sustainable entities. This way we know that
when the time comes for us to move away, that they are able to continue to
grow and thrive on their own.
Zodwa Manase
Chairperson
Total South Africa (Pty) Ltd
Corporate social investment is not only the responsibility of the company,
but also the responsibility of each and every Total employee. The Total
Attitude of boldness, listening, cross functionality and mutual support have
resulted in our Employee Volunteer Programme where our people go out
and make a difference in the lives of their fellow countrymen, women and
children.
Jean-Denis Royère
Managing Director and Chief Executive
Officer
Total South Africa (Pty) Ltd
Although we have made remarkable progress since the dawn of
democracy, we realise that South Africa still has a long way to go in
spreading and embracing the true spirit of ubuntu (humanity). The same
applies to our people, the Total employees. We believe that we will reach
the top of that ‘hill’ by putting one foot in front of the other, step by step.
CSI Prospectus 2011
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Company overview
Welcome to Total South Africa
Established in 1954, Total South Africa forms part of the multi-national
French-based company, which has operations in more than 130
countries across the globe. This ensures that our company is able to
benefit from shared access to internationally acclaimed best practice,
technological expertise and top flight business innovation, while retaining
a commitment to the local South African context.
With a portfolio of 530 service stations located throughout South Africa and 50 in
neighbouring countries (Botswana, Lesotho, Namibia and Swaziland), our company is
a key player in the country’s petrochemical market. We produce products that range
from jet fuel and liquid petroleum gas to lubricants, grease and kerosene and through
these have an impact on many different aspects of the economy. Our commercial
and specialist portfolio offers an extensive range of products and services to the
agricultural, mining and commercial markets.
CSI overview
Investing to make
a meaningful difference
While South Africa has made great strides during its democracy to
uplift its people, great need still exists in many communities around our
country. Poverty, unemployment, poor education and lack of access to
basic infrastructure combine to present significant hurdles to upliftment
and the hope of a better life.
Corporate South Africa has a vital role to play in bringing about meaningful change
and improved living conditions to impoverished, under-resourced and disadvantaged
communities. In order to make a sustainable and long-lasting impact, Total South Africa
believes CSI needs to be driven strategically.
In making investments into the communities we serve, we consider national
development imperatives, the nature and impact of our core business, our geographical
footprint and the needs of South Africa’s most vulnerable people. We are guided by the
Group CSI Policy, which outlines a strategic focus in the following key areas:
As a leading South African energy brand, we constantly strive to be a worldclass marketing company. We are driven by our core values of professionalism,
transparency, pride and diversity, which are derived from our local organisational
culture and the Group Ethics Charter. These reflect and support our commitment to
responsible business conduct.
Environmental conservation
A new energy environment has emerged in recent years, shaped by soaring oil prices,
higher operating costs and other factors. This environment is here to stay.
• Conservation of natural habitats
The Group has developed four cornerstone behaviours of boldness, listening, cross
functionality and mutual support, better known as the Total attitude. These behaviours
are a unifying force that helps us stay competitive and cement our identity around
attitudes of which we can be proud.
Education
Transformation is closely aligned with the Group’s mission. We remain committed to
the transformation agenda of the country, which we believe is an effective means of
bringing about meaningful change and redressing economic imbalances entrenched
in the economy. Through a supportive business culture, we embrace diversity and
transparency and strive to create a company that caters for the diversity of our staff.
• Marine and land-based biodiversity conservation
• Environmental education
• Urban greening
• Teacher training (primary and secondary education)
• English language, mathematics, science and technology education
Social development
• Women empowerment
• HIV/Aids programmes
• Disability
• Soccer development tournaments
Heritage
• Drama
Shareholding and subsidiaries
The French-based parent Total group owns a 50,1% share in
Total South Africa, with the remaining shares being held by
black economic empowerment partner TOSACO (25%) and
Remgro (24.9%). Total South Africa owns a 36.36% share in the
Natref Refinery and has wholly owned subsidiaries in Namibia,
Botswana, Lesotho and Swaziland.
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Total South Africa
• Arts
• Music
• Dance CSI Prospectus 2011
5
Environment
Preserving Africa’s
natural beauty
At Total South Africa we
believe that the country’s
natural heritage is one of its
greatest assets, but we also
recognise that many of Africa’s
beautiful spaces and diverse
species are under threat. Our
environmental focus area
provides a vehicle through
which the company carries out
its commitment to preserving
the natural environment for
future generations.
Our focus on environmental
conservation includes the
preservation of marine and
land-based biodiversity and
natural habitats and a range of
urban greening projects that
aim to beautify the areas in
which our communities live.
We also engage in extensive
environmental education that
seeks to share the wonders of
the natural world with children.
By highlighting the importance
of conservation and providing
people with the chance to
appreciate the slendour and
diversity of Africa’s wonderful
places, we hope to instill a
culture of pride in our natural
heritage and a sense of
responsibility for its ongoing
preservation.
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Total South Africa
CSI Prospectus 2011
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Kids in Kruger
Teaching children to
value conservation
Total South Africa has a long-standing relationship with the Kruger
National Park and one of its flagship investments involves support for the
Kids in Kruger project.
This ground-breaking project, one of the My Acre of Kruger initiatives, was started with
the aim of providing local children from surrounding communities with the opportunity
to experience the wonders and beauty of the Kruger National Park. In general, these
children come from underprivileged communities and although they live just outside
of the borders of the park, many of them could live their entire lives without ever being
able to afford a trip into Kruger.
As their generation will grow up to be future custodians of South Africa’s natural
heritage, it’s critical that they come to appreciate the wonder that our national parks
have to offer and are educated about the importance of conservation. By taking them
into the park and teaching them about nature, ecosystems and conservation, Kids
in Kruger provides them with a rich experience of the natural world. Their general
knowledge of the environment is enhanced through the educational focus of the
project, while the opportunity to experience the glory of the Kruger National Park firsthand can instill a lifelong love of and respect for nature. Children take their knowledge
and attitudes back to their families and communities, further enhancing the impact of
the project.
The Kids in Kruger initiative has grown significantly since its inception. An educational
facility was initially built at the Phabeni Gate entrance to host local learners on day
trips, but there was growing demand from both under- and well-resourced schools
across the country to be involved. In response and with the support of sponsors, My
Acre of Kruger extended the Phabeni Gate educational facility to include dormitories
for 420 children. This dramatically increased the project’s footprint, allowing learners
from schools in other provinces to stay overnight and enjoy the benefits that Kids in
Kruger has to offer. The facility provides an ideal place for learners to be educated
about what they will see on their trip through Kruger and about the importance of
protecting plants, animals and ecosystems, not only in national parks, but in their
communities as well.
To date, Kids in Kruger has helped over 220 000 learners between the ages of 8 and
16 to experience one of Africa’s greatest wild places. Total South Africa is proud to be
part of a project that builds a sense of value for conservation in future generations and
has extended its relationship for a further two years until 2013.
In 2011, the My Acre of Kruger
project was fully incorporated
into SANParks and plans are
in place to extend the Kids in
Kruger model to other national
parks around the country. This
will expose more South African
children to the country’s diverse
range of natural environments
and ecosystems.
❝
Our goal is towards sustainable education
to teach our children the importance of the
environment through hands-on interaction and
experience.
❞
Bryn Pyne-James, Senior General Manager, SANParks
Fundraising.
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Total South Africa
CSI Prospectus 2011
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Arbor Week and Arbor City Awards
Drakenstein scoops 2011
Arbor City Awards
Visit the Drakenstein Municipality in the Western Cape and you will
see evidence of great pride and hard work invested in making the
municipality one of the greenest and most beautiful in the province.
New housing developments, usually so stark and bare, now boast 2 600 young trees
planted in the past three years as part of a 3 000 tree campaign to beautify the area.
An exquisite tree flowering garden graces the town of Wellington, while the 54-yearold Paarl Arboretum, situated on the banks of the Berg River, showcases thousands
of trees and shrubs and some 650 different plant species.
Driving through the municipality’s towns, visitors are struck by the many majestic
oak trees scrupulously maintained as part of the tree management programme and
by the town entrances which have benefited from extensive greening initiatives. In
the past three years, the Drakenstein Municipality has planted 3 000 trees, many of
which have helped to uplift previously disadvantaged communities.
Arbor City Awards, funded for many years by Total South Africa, has recognised and
rewarded these efforts by naming the Drakenstein Municipality as the 2011 winner.
The municipality received R250 000 in prize money and more trees to further its
greening efforts.
❝
Working in this field can be very rewarding. Take
for example the work we did in Mbekweni, a township
on the outskirts of Paarl. When we put in a park there
and planted some trees, you could see a noticeable
difference in the people living there. Their attitude
became more positive and they are increasingly aware
of the value of trees. It has been an honour to receive
this award as it shows that we are doing something
right. It is our intention to plant 1 000 trees every year
and put the prize money towards this goal.
❞
Albert van der Merwe, Manager: Parks Section, Drakenstein
Municipality
For the past nine years, the Arbor City Awards has focused on a particular province,
but from 2011, will be run on a national basis.
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Total South Africa
CSI Prospectus 2011
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Northern Nambian Forestry Committee
Greening schools in Northern Namibia
Keep Kruger clean
Eradicating litter from
communities and parks
Litter is an unsightly scourge
that is dangerous to both
animals and people. In the
Kruger National Park, rangers
often find animals that have
ingested plastic bags, glass
and other litter that can harm
or even kill them and littering
mars the landscape in many
other national parks and
communities across
the country.
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Total South Africa
Fortunately, litter can be eradicated with the help of campaigns that educate people
about the proper disposal of waste. Total South Africa sponsors Keep Kruger Clean, a
drive to remove litter from the Kruger National Park. Once a year, staff members join local
communities, educators and schoolchildren to pick up litter in the park. The campaign also
includes an important educational element which teaches learners about the dangers of
litter, both in national parks and in their communities. They learn that litter from surrounding
areas often ends up in the park, carried there by wind and rivers and that littering in their
communities is dangerous, unsightly and unhealthy.
While the annual anti-litter day is an important focus, Keep Kruger Clean is a year-round
initiative. Total sponsors the ongoing provision of litter-education leaflets and paper litterdisposal bags, which are handed out to visitors at various park entrance points.
Since 2008, young volunteers from local communities have been working as Kruger’s
litter eradication ambassadors. Working on weekends and during school holidays, these
volunteers carry the message of Keep Kruger Clean to everyone who enters the park.
They also act as ambassadors in their own communities, spreading the message about the
importance of keeping the environment litter-free.
Children in northern Namibia have helped to green their immediate
school environment by planting more than 20 000 trees in a Total-funded
competition, run in partnership with the Northern Namibian Forestry
Committee, to promote urban greening and highlight the deforestation
challenge presented by rapid urban migration. Each school is provided with
20 seedlings, which a class or group of learners is responsible for planting,
watering and nurturing. The competition assesses their knowledge of treeplanting as well as the selection of the planting site, the land preparation,
protection methods employed and the number of trees that survive.
❝
It is wonderful to see the local communities and
school learners coming out in such support for the Keep
Kruger Clean initiative. Litter is an unfortunate challenge
but one that can be overcome through ongoing
education and partnerships, such as the one we have
with Total.
❞
Lucy Nhlapo – HOD: Tourism and Marketing, Kruger National Park
CSI Prospectus 2011
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Botswana Predator Conservation Trust
Instilling respect for self,
others and the environment
BirdLife South Africa
Saving seabirds, creating jobs
Over 2 000 young people
in Maun, Botswana have
benefited from the Botswana
Predator Conservation
Trust’s (BPCT) Coaching for
Conservation programme,
which uses sport to engender
self-respect and inspire a
generation of kids who care
about the environment.
Every year thousands of seabirds, spotting an easy
meal in fishing bait, become entangled in the fishing
lines of longline fishing boats and drown. The World
Wildlife Fund (WWF) estimates that such fishing
activities are responsible for the death of around
21 000 seabirds off South Africa’s coastline every
year. Around 70% of these birds are albatross and
it’s estimated that 19 of the world’s 22 albatross
species are endangered as a result of longline
fishing.
With the help of funding from
Total, BPCT recently opened this
new state-of-the-art conservation
education centre, which will provide
primary school teachers, coaches
and pupils with a place to gather
and acquire training, knowledge,
skills and resources to encourage
conservation and teach respect for
self, others and the environment.
However, fishing is an important economic activity that
supports many South African communities, providing a
livelihood to thousands of people. The challenge is to find a
sustainable solution that allows fishing to continue without
further endangering the lives of these magnificent birds.
BirdLife South Africa has taken over a pilot project initiated
by the WWF that is saving the lives of thousands of birds
while providing people with disabilities with skills and jobs.
At the Ocean View Association for Persons of Disability
(OVAPD), ten people with disabilities are hard at work
making tori lines – streamers that are attached to the fishing
boats’ longlines to scare away the birds. Total South Africa
has, since 2009, funded the project which has manufactured
around 850 lines for distribution to demersal hake trawlers
and pelagic longline tuna fishing boats.
❝
The investment from Total South Africa
is helping prevent the extinction of many
bird species, maintain and improve the
conservation status of all bird species and
integrate bird conservation into sustaining
people’s livelihoods.
❞
Bronwyn Maree, BirdLife South Africa
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Total South Africa
What started as a pilot project has grown significantly.
Workers at OVAPD have greatly increased the speed at
which they manufacture the tori lines and are able to suggest
improvements to the lines when fishermen experience
problems with the current design. They have also started
supplying Asian vessels that come to fish in South African
waters under joint venture fishing licences and have
developed line cutters to cut lines from turtles and sharks.
Local fisherman are extremely supportive of the project
as they can purchase ready-made lines that meet the
specifications set out in their permit conditions.
Birds most in danger of being caught in the
longlines include the white-chinned petrel,
shy albatross, black-browed albatross,
pintado petrel and Cape gannet.
CSI Prospectus 2011
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Education
Supporting the
educational journey
of a nation
A good education provides a
solid foundation and promises
a prosperous future not only for
the individual child who receives
it, but for the nation as a whole.
Total South Africa recognises
that gaps in education remain
one of South Africa’s biggest
challenges and is committed
to assisting government in
its efforts to bring better
education to our children.
In particular, the company
focuses on maths, science
and technology education – a
national education imperative
and an area that speaks to
the company’s own need for
a sustainable skills base in the
future. Total also recognises
the adage that a healthy body
equals a healthy mind and
has entered into an exciting
partnership with an NGO that
supports the promotion of
physical education in previously
disadvantaged schools.
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Total South Africa
CSI Prospectus 2011
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❝
We as teachers are excited because we
have been worried about the condition of the
children. They are always sitting in classes;
you never see them jumping, skipping, rolling
around and just being active and that is what
we need to see.
❞
Lillian Dimpe, a teacher at Ikemeleng Primary School
in Naledi
Move-it Moving Matters
Healthy bodies, healthy minds
Thanks to Total South Africa’s contribution, more than 3 000 children in
Soweto will be introduced to a programme that gets them moving via an
ingenious series of games, improving everything from balance, timing and
spatial awareness to co-operative teamwork.
The Move-It Moving Matters programme is the brainchild of Dr Claire Nicholson, an
expert in the field of physical education and the previous head of human movement
studies at the University of the Witwatersrand. Nicholson explains “It is a progressive
programme which combines a number of competencies, namely balance, locomotion,
neuro-motor control, transference of weight, spatial awareness, timing and rhythm,
cardiovascular endeavour, hand- and foot-eye co-ordination and manipulation and
competitive and co-operative teamwork. Motor development is at the forefront of
education, but in 1999, physical education (PE) was dropped from the curriculum.
Since then, schools have been breeding children who come into the working world
with deficits.”
A lack of physical activity leads to numerous problems in later life, including posture
and balance. The introduction of Life Orientation as a subject meant that physical
education re-entered the school curriculum, but a lack of time, trained teachers and
resources resulted in the subject being put on the back-burner. Legacy issues from
Bantu Education also compounded the situation with a whole generation having
grown up without understanding the role of physical exercise as integral to holistic
education. The programme aims to reverse this situation by making physical activity a
top priority. It also aims to empower learners by allowing teachers to play a role only in
facilitation.
The programme makes use of kit bags in four levels: a blue bag, red bag, yellow bag
and green bag. Total funded learners in the intermediate phase will make use of the blue
bag, which contains equipment such as juggling balls and a mini soccer ball which can
be attached around the waist to play a game called Kiatch-It (kick and catch it).
On 27 June 2011, teachers from 30 schools participated in a day-long workshop at
Mambo Primary in Chiawelo, Soweto to enable them to train their pupils in sports and
activities. Total’s contribution of R3 million over the next three years will enable them
to penetrate 32 Soweto schools.
❝
In the same way that a learner needs a maths set for
geometry, so the Move-It Moving Matters programme
enables the learner to read, discuss and use the equipment
in the bag to experience the actions required. Through
repetition, motor skills are acquired and confidence and
competence is developed, which promotes experiences of
enjoyment through movement.
❞
Dr Claire Nicholson, creator of Move-it Moving Matters
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Total South Africa
CSI Prospectus 2011
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❝
Island View Terminal
Computer donation brings smiles to
young learners in Merebank
With the installation of this new
computer room, the pupils are very
excited to learn about computers
and how they can help them in
their academic programme. As a
result there are never any problems
during the class. I just love
teaching in here and look forward
to the future of teaching with these
teaching aids.
❞
Ms Melanie Ramdass, computer educator
In 2011, Total South Africa implemented the country’s first fully
integrated service station technology that improves visibility and
efficiency at more than 330 Total dealerships. Taking more than
three years to complete, the project had an unexpected spin-off
for three schools in the Merebank area.
Following the roll-out of the ISIS system, some of the computers from
the various depots became obsolete. Understanding that many schools
lacked basic computers, Total’s Island View Terminal came up with an idea
for a project that involved upgrading and donating these computers to
disadvantaged schools.
Following approval of the project from head office, a needs analysis of schools
within a 10km radius of the terminal was conducted. These schools formed
part of an area known as Merebank, located in the South Durban basin. While
it was important to target the neediest schools, it was also recognised that the
beneficiary schools needed some basic infrastructure and educator capacity.
Three schools were identified: Settlers Primary, Nizam Road Primary and PRP
Secondary School. During the needs analysis it was also realised that the
classrooms destined for the computers would require upgrading in the form
of furniture, painting and security – an investment of R300 000. 2011 saw the
official handover of the computer rooms to the schools.
Learners and teachers are unanimous in their support for the project. Mr IV
Naidoo, principal at Settlers Primary School explains, “We are very happy
and privileged to have such a modern computer room. Computer studies has
become an integral part of our school curriculum. As educators we have a
wonderful opportunity to empower ourselves as well as teaching it back to the
students.”
About Total South Africa’s
Island View Terminal
Learners are equally excited, “Computers are very interesting. I love coming
into the computer room; everything is so clean and fresh. I like the soft chairs
and the red colour; it’s also the coolest classroom in the whole school.”
❝
We are moving towards an era when computers
will be a necessary tool in the teaching process. With
our new computer centre, the pupils are inspired to
learn and it has quickly become the favourite period
during their school day. The new room has instilled
a sense of pride in our pupils who respect the
computers and keep the room clean. Thank you to
Total South Africa for choosing us as a beneficiary to
your schools programme.
The Island View Terminal was
built in 1957 and is situated in
the Port of Durban in an area
known as the Cutler Complex.
The complex covers an area
of 116 hectares and was
developed as the major bulk
storage and handling facility
for chemical and petroleum
products in both liquid and
gas form. The terminal houses
oil and fuel storage facilities
and the most modern grease
plant in Africa. It is also a major
distribution centre from where
Total products are distributed
to its retail outlets and
consumer customers.
❞
Mr D Ranjith, principal at Nizam Road Primary School
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Total South Africa
CSI Prospectus 2011
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Boitjhorisong Resource Centre
Science, maths and technology
centre helps learners
achieve their best
The shortage of graduates in
mathematics and science is having
an adverse effect on business and
industry, undermining South Africa’s
economic growth and global
competitiveness.
This has been exacerbated by the shortage
of trained and qualified mathematics and
science teachers. Total South Africa’s
corporate social investment programme
is helping to bridge the gap by directing
funds to the Boitjhorisong Resource
Centre (BRC), located in Sasolburg in
the Free State. With Total South Africa’s
ongoing support, the centre has become
an important community hub, providing
essential mathematics, science and
technology education to learners.
In 2011, learner support interventions
will be delivered over school holidays,
afternoon and Saturday classes as well as
through the cohort learner support system.
The cohort learner programme’s aim is to
provide extensive support to promising
Grade 10-12 learners in the hopes that
they will excel in mathematics and physical
sciences and pursue related careers. Forty
learners from four of BRC’s beneficiary
schools (Cedar, Nkgopoleng, Iketsetseng
and Sakubusha) were selected to take
part. Support is being provided in the form
Nurturing a culture of
entrepreneurship
In addition to the support provided to
learners in 2011, the centre’s focus was
on the provision of teacher training
courses in mathematics and physical
sciences at GET and FET levels. This
included an accredited B Ed teacher
course, content and curriculum-based
teacher workshops and a mentoring
programme for individual teachers.
Through these interventions, subject
knowledge and teaching skills were
enhanced, which proved beneficial to
both teachers and learners.
Through its ongoing support, Total
South Africa has provided the BRC
with the resources needed to improve
learners’ SMT performance. By
equipping learners with this knowledge,
we can start to address the shortage
of skilled technical graduates and work
towards a successful future.
Total South Africa
Junior Achievement Swaziland
of teacher professional development, a
whole school improvement programme,
a learner support programme and the
supply of material.
Minquiz is regarded as South Africa’s
premier annual national science
competition for Grade 12 learners,
encouraging an interest in science,
engineering and technology. As part
of the Boitjhorisong Resource Centre’s
promotion of science and technologyrelated subjects, its beneficiary schools
took part in the regional Minquiz
competition held in May 2011, at
North Primary School. Twenty schools
participated, with a total of 60 learners
and 20 teachers involved. Four top
learners will form a team that will
represent the Fezile Dabi district at
the national competitions to be held in
October 2011.
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Total Swaziland is committed to nurturing a culture of
entrepreneurship among small and medium-sized businesses.
That is why, in an effort to create an entrepreneurial environment, it provides
support to the Junior Achievement (JA) Swaziland programme. This
programme was established in the Kingdom of Swaziland in 2007, as the
School Age Youth Entrepreneurship Programme (SAYE) and relaunched in
2010 as the Junior Achievement Worldwide Swaziland.
Junior Achievement Swaziland is a non-profit organisation that continues
to advance its mission of building Swaziland’s economy by equipping its
youth with the tools, training and confidence required to become long-term
contributors to the domestic and global economy. The JA Programme has
already reached the lives of 10 000 children and has enjoyed great success.
In 2011, Lusoti High School won the JA Swaziland Expo Competition for their
agricultural programme which involved growing and selling fresh vegetables
using environmentally responsible methods. The group walked away with a
trophy, certificate, prize money of E2 000 and the opportunity to represent
Swaziland in the JA Africa regional competition in Nairobi, Kenya. They
also won the award for Best Corporate Social Responsibility, planting over
500 seedlings at a nearby children’s care point. This is the second year that
Lusoti High School has won the JA Swaziland Expo Competition.
In attendance were His Excellency the Prime Minister, the Honourable
Minister of Education and Training and the Ambassador of the United States
of America to Swaziland along with the sponsors and other distinguished
guests.
About Junior Achievement
Junior Achievement is the
world’s largest organisation
dedicated to educating students
about workforce readiness,
entrepreneurship and financial
literacy through experiential,
hands-on programmes. JA
programmes help prepare young
people for the real world by
showing them how to generate
wealth and effectively manage it;
how to create jobs which make
their communities more robust;
and how to apply entrepreneurial
thinking to the workplace.
Students put these lessons into
action and learn the value of
contributing to their communities.
CSI Prospectus 2011
23
Social Development
Championing the rights
of the most vulnerable
Some of the most vulnerable
members of society include
women, children and people
with disabilities; groups that
the South African government
has targeted for special
support through the creation
of the Department of Women,
Children and Persons with
Disabilities. Total South Africa
is committed to helping uplift
and empower these people
and those affected by HIV/
Aids, through the social
development focus of its CSI
programme.
Projects in this focus area
include those that help
to create jobs; provide
sustainable livelihoods for
communities; protect and
care for people infected
by HIV/Aids; and provide
support for their families.
From championing the cause
of female farmers to funding
organisations that care for
the terminally ill in some of
the country’s deepest rural
areas, our intention is to create
supportive structures that
meet the needs of vulnerable
people and allow them to
contribute to and participate
fully in society.
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UNICEF Sports for Development
Harnessing sport
to teach life skills
In a country that’s passionate about sports, it’s unsurprising that
South African children of all ages and across all socio-economic
groups have a deep love for sport of some kind or another.
Children also love to play and are naturally inclined towards
physical activity. At a fundamental level, sport and play are basic
rights for children. In fact, the Convention on the Rights of the
Child states that countries should “recognise the right of the child
to rest and leisure, to engage in play and recreational activities
appropriate to the age of the child and to participate freely in
cultural life and the arts”.
Children’s natural love of sport and play provides an excellent vehicle through
which to reach and educate them, something UNICEF is doing through its
Sports for Development programme. A national programme supported by
Total for the past three years, Sports for Development advances UNICEF’s
work to address young child survival and development; basic education and
gender equality; HIV/Aids prevention, treatment, care and support; child
protection from violence, exploitation and abuse; and policy advocacy for
children’s rights.
Throughout South Africa, sports coaches and volunteers have been trained
to use sport as a vehicle to teach young children of school-going age vital
life skills. They have engaged with over half a million children, getting them to
learn about things like HIV/Aids and violence prevention through participation
in various sporting codes.
The programme relies on the close working relationship between UNICEF, its
partners and the Department of Education. It seeks to support government’s
national priorities and the fulfillment of children’s rights. Using a clusterschool approach for maximum impact, Sports for Development builds on the
benefits of mass participation by bringing together many children from within
a community to play and learn together.
While imparting life skills through sport is the main focus of the programme,
a recent evaluation showed that it is delivering wider benefits. Children who
have benefited from the programme have increased self-confidence and selfesteem and are able to participate more openly in class. They are better able
to co-operate with each other and work in teams. Overall, their attendance at
school has improved and many of them have clearer career aspirations.
❝
Sport, recreation and
play are a fun way to learn
values and lessons that
will last a lifetime. Sport
is not just an end in itself,
but also an effective tool
to help improve the lives
of children, families and
communities.
UNICEF
❞
The programme itself has expanded and UNICEF is investigating new
opportunities for engagement as the role of sport in schools has evolved. The
Department of Education’s renewed focus on the sporting codes has created
the opportunity for the formation of school leagues, which will bring together
sporting teams on an inter-house, inter-school, community, district, regional,
provincial and national basis.
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CSI Prospectus 2011
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❝
Female Entrepreneur of the Year
Making miracles happen
I want to make an impact in my area,
province and across the country with
this project. Most village families seldom
have access to meat and vegetables
so the children don’t get the vitamins
and minerals they need for physical and
mental development. However, once the
mothers started adding the powdered
leaf to their food, the difference was soon
noticeable.
❞
Mavis Mathabatha, Female Entrepreneur of
the Year 2010
Female Entrepreneur of the Year 2009:
Sweet smell of success
Sisters Ntsiuoa and Sebolelo Kobo, recipients of the 2009 Female
Entrepreneur of the Year award, started the hydroponic Lema Intensive
Farming Venture in 2003, growing a range of organic vegetables.
Since then, their enterprise has grown significantly, expanding into the
production of essential oils. Along with lavender, thyme, rosemary and
chrysanthemum, they are investing in indigenous essential oil blends and
have started educating their local community about the uses and benefits
of their products.
Winning the award has helped them develop their farm’s infrastructure
and placed them on the map. Government has assisted with the
construction of a dam and irrigation system and they have plans to open
a bed and breakfast and massage salon, where Sebolelo, a qualified
aromatherapist, will be able to use the Kobo’s range of essential oils.
❝
Winning this award and
receiving the prize money has
been like a miracle. It has enabled
us to take more steps to realising
our dreams.
❞
Sebolelo Kobo
one such woman is quietly working miracles. Female Entrepreneur of the Year
2010, Mavis Mathabatha, heads up a community project that cultivates the Moringa,
otherwise known as the Miracle Tree, the leaves of which are ground into a powder.
Known in many parts of Africa for its significant nutritional benefits, the Moringa has
gone largely unnoticed in South Africa until now. The leaves have more vitamin and
mineral content than carrots, spinach, banana and oranges combined; contain more
protein and calcium than milk; and have all nine essential amino acids. Mathabatha
discovered these benefits while discussing the problem of malnutrition and poverty
with Reverend McClintock from Sparrow Ministries, who mentioned how successfully
the leaves were used in Malawi.
With other women in her community, she formed Sedikong sa Lerato, which seeks to
alleviate hunger and malnutrition in the community. Through the project, seedlings
are distributed free of charge to childcare projects and rural households, while the
Moringa leaf powder is also sold through the Lammangata Moringa project.
In addition to alleviating the problem of malnutrition and providing education and
upliftment to her community, Mathabatha has also created jobs for 22 people. She
used the R365 000 prize money from the Female Entrepreneur of the Year awards
to debush and fence a further ten hectares for planting. Plans are also in place
to educate community members, other emerging farmers, traditional healers and
government stakeholders on the many benefits of the Moringa tree.
Across Africa, female farmers produce more than 70% of the
continent’s food, but their efforts and ability are often overlooked. The
Female Entrepreneur of the Year awards, funded by Total South Africa in
partnership with the Department of Agriculture, Forestry and Fisheries,
seeks to change all that, championing the stories of successful
emergent female farmers across the country.
These are stories of hard work and innovation, of women who overcome what are
often seemingly insurmountable odds to turn ‘making a living’ into running a thriving
business. They stand as inspiration to their communities, who benefit from their
farming activities, either through food security or the creation of jobs.
In the small village of Tooseng in the Ga-Mphahlele district of the Limpopo province,
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29
❝
Ikhaya Lobomi
Providing care for those
who need it most
Beacon of Hope
As a pastor and a Christian, this work has been a
calling for me. There is so much need here in the Valley
of a Thousand Hills but God provides. The funding we
receive from Total South Africa helps us to continue our
work in touching the lives of countless families in this
community.
Harnessing the power
within
In the rural Lesotho village
of Maliele, women from the
local community have come
together to make a difference,
joining hands in the fight
against poverty, unemployment
and disease through the
establishment of Linakangoeli.
❞
Zimele Mavata, co-founder of Ikhaya Lobomi
The Valley of a Thousand Hills in
KwaZulu-Natal is a place of both beauty
and extreme poverty. Communities here
have been hardest hit by the HIV/Aids
pandemic and, in the deep rural areas,
terminally ill patients are far from hospitals
and care homes.
Linakangoeli is the Sesotho
word for ‘glow-worm’ and was
chosen as a metaphor for the
extraordinary power that exists
in human beings. It is evident
in these women from Maliele,
each of whom donates a small
amount of money to the project
each month.
In the KwaNyuswa community, husband and wife
team, pastor Zimele and nursing sister Patience
Mavata are reaching out to sufferers and their
families by providing holistic care services and a
message of hope.
The clinic at Ikhaya Lobomi has beds for 15
terminally ill men, women and children but the
organisation’s reach into the community goes far
beyond these walls. While community members
can visit the outpatient clinic, a team of trained
home-based caregivers visit between three to
four patients every day, ministering to their needs
while providing community education on HIV/
Aids prevention and treatment.
Together with funds from
partners like Total Lesotho, this
money is used to help provide
for impoverished village children
and orphans who have lost
their parents to HIV/Aids and
TB. Total’s investment assists
in paying for school fees and
registration fees, stationery,
school transport and school
uniforms and school shoes for
primary and secondary learners.
It also helps Linakangoeli to care
for the healthcare needs of sick
children and has established
food gardens to meet their
nutritional needs. Every year,
the children are treated to a
Christmas party.
Tackling the issues of poverty and child-headed
households, Zimele and Patience are also
instrumental in ensuring that 40 families receive
monthly food parcels and that community
members have access to a weekly soup kitchen.
Funding from Total has supported all of these
efforts and provided home-based carers with
much of the equipment they need to offer proper
treatment and care.
Where funds are not available, the organisation
ensures that families are still able to provide a
proper burial for their deceased loved ones. A
team of volunteers includes social workers and
a psychologist, whose services are so critical to
the emotional and psychological well-being of
patients and the families they leave behind.
This is a community hard-hit
by disease, poverty and lack of
access to basic services. But
the women of Linakangoeli have
proved that determination and
a passion to make a difference
can deliver real results. Total
salutes these women for their
energy, resourcefulness and
selfless spirit of giving.
Ikhaya Lobomi has extended its reach,
establishing satellite care centres in Umgababa
and Umbumbulu on the South Coast and
Umkhizwana in Cato Ridge. Entirely reliant on
donor funding, it has achieved remarkable things
with limited resources.
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31
Epilepsy South Africa
Turning obstacles
into true potential
A new investment in Epilepsy South Africa has entrenched Total South
Africa’s commitment to assisting persons with disabilities. While the
organisation’s chief focus is on people with epilepsy, it also provides
a range of services to other vulnerable groups and persons with other
disabilities.
Epilepsy is often co-morbid with other physical and mental disabilities and Epilepsy
South Africa seeks to provide holistic support, upliftment and the opportunity for people
to gain a degree of self-sufficiency.
Guided by the ethos of ‘turning obstacles into true potential’, the organisation provides
care and support for people with epilepsy while advocating awareness and the
importance of breaking down stigma.
But perhaps some of its most impactful work is done through its economic development
and empowerment programme, through which it creates opportunities for employment
and provides people with epilepsy and disabilities with the skills necessary to attain a
level of financial independence. Various programmes are targeted at helping people with
different levels of capacity attain their full potential.
❝
The support we have
received from Total South
Africa will be invaluable
in helping us to provide
people with epilepsy and
other disabilities with a
meaningful and dignified life
and in managing stigma and
spreading awareness.
❞
Wynand du Toit, Epilepsy SA
In the Free State, beneficiaries are growing spinach and tomatoes in vegetable tunnels,
while woodwork and weaving workshops run at the branches provide people with
skills to make and sell their own goods. Income generation projects are supported by
entrepreneurial training to help people, many of whom are women, start, run and grow
their own small enterprises. It is to these initiatives that much of the funding from Total
South Africa has been channelled.
With branches throughout South Africa, Epilepsy South Africa has an extensive reach,
touching the lives of people who live with a range of disabilities.
Food and Trees for Africa
Growing skills in gardening
When the educators and learners at Windsor Secondary School
wanted to expand their small food garden, they sought the help of
the Total South Africa Ladysmith depot, who got Food and Trees for
Africa (FTFA) involved. Since 2009, the school has used Total’s funding
to plant mealies, chillies, spinach, onions, lavender, tansy, yarrow and
rosemary. Educators who attended the propagation unity workshop are
transferring their skills to learners, who are involved in the day-to-day
management and care of the garden.
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33
Heritage
Building partnerships
to enrich our
artistic heritage
With so many pressing
challenges facing our country,
the arts are all too often
forgotten but they form a vital
part of the tapestry of our
country, adding richness to the
lives of people from different
communities and walks of
life. Theatre, art and music
have played an important
role in South Africa’s history
and, by providing a window
into different ways of being
in the world, have the power
to bring about empathy and
change. Total South Africa’s
Heritage portfolio is therefore
dedicated to the support and
advancement of our cultural
and artistic heritage across
multiple disciplines.
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35
Sibikwa Arts Centre
Building partnerships to
enrich our artistic heritage
Standing ovation for Sibikwa
For the second year in a row, Sibikwa came back from the National
Arts Festival in Grahamstown with a Standard Bank Ovation award. The
Standard Bank Ovation Awards were introduced in 2010 to recognise
excellence on the National Arts Festival Fringe programme rewarding
productions that are innovative, original and creatively outstanding. In 2010,
the Sibikwa Arts Dance Company was honoured and, in 2011, it was the
turn of the Sibikwa Arts African Orchestra, recognised for Re-Alignment
1, a collaboration between the orchestra and three jazz musicians. The
orchestra’s original compositions received a quirky infusion of jazz as well
as West African rhythms.
BASA Award for Total South Africa
Total South Africa recently walked away with a Business and Arts
South Africa (BASA) Award for International Sponsorship. Held in
Newton, Johannesburg on 29 August 2011, the 14th annual BASA
Awards paid tribute to businesses which are actively making a
difference by sponsoring arts and culture projects throughout
the country.
Total South Africa
was nominated in
the International
Sponsorship and
Youth Development
categories for its
sponsorship of the
Buskaid Trust.
In order to maximise impact, Total South Africa directs the majority of its
funding towards the Sibikwa Arts Centre. This relationship dates back to
1994, when the Sibikwa Community Theatre Project approached Total
South Africa for assistance.
Buskaid is a charitable
trust founded in 1997
by British viola player
Rosemary Nalden
in response to a
BBC radio interview
highlighting the
difficulties of a group of young string players in Soweto. The project
currently comprises approximately 80 students ranging in age from 5 29, all of whom are drawn from the less privileged local community.
Sibikwa was started by Smal Ndaba and Phyllis Klotz in 1988, in response to a group of
Daveyton, East Rand parents who had voiced their concerns about their children’s poor
attendance at school, lack of focus and the increasing violence and the lack of amenities in
the townships. Today the centre is an integral part of the cultural life for people living on the
East Rand and is recognised as a leading arts and cultural organisation in southern Africa.
From humble beginnings, Sibikwa (Nguni for making an announcement) has grown from
a small community theatre project to a centre of artistic excellence that now includes
a dance studio, rehearsal rooms, administration offices, a media resource centre and
library, a professional dance company, an African indigenous orchestra and an ad hoc
professional theatre company. Sibikwa also has two performance spaces: a studio theatre
and a performance workshop space named Gazata.
One of the many projects that Sibikwa is involved in and made possible by Total South
Africa’s funding is the Sibikwa Saturday Arts Academy (SAA). This is one of the centre’s
cornerstone projects aimed at filling the gap in arts education. The Academy was
established in 1996 and hosts between 170 and 200 learners each year, from the ages of 6
to 24 years, the majority of whom are from disadvantaged communities. These youngsters
are given an opportunity to be trained by professional artists and arts educators. The
school runs over 37 Saturdays and offers a number of performing art disciplines including
dance, drama, music and visual arts. Classes are divided into age levels and each year
the learners participate in national examinations in drama, tap and contemporary dance.
Sibikwa’s team of highly qualified teachers and assessors seeks not only to equip its
learners with arts knowledge and skills, but to provide training in leadership, life skills and
interpersonal skills with the hope of encouraging a culture of learning through the creative
arts. The interpersonal and life skills provided by the Academy are likely to encourage
youth from impoverished backgrounds to play a more positive role in their communities.
Sibikwa held a special performance on 16 June 2011 to celebrate Youth Day. The
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Total South Africa
performance was open to the public and
showcased the dancing, music and acting
talents of the learners, with around 250
members from the surrounding communities
in attendance. The performance received
overwhelmingly positive feedback from the
media and the community and resulted in the
uptake of a number of new learners to the
Academy.
Due to Total South Africa’s ongoing support
of its programmes, Sibikwa has been able to
reach thousands of young people, fostering
a love and appreciation for the arts that aims
to nurture creative expression and create a
lasting appreciation for our rich artistic and
cultural heritage.
As a result of Total South Africa’s sponsorship, the Buskaid Ensemble
was able to accept an invitation from the South African Embassy
in Syria to represent South Africa culturally abroad during the 2010
Soccer World Cup. The ensemble was met with great acclaim at all the
events at which it performed.
Rosemary Nalden, Director of Buskaid explained, “The BASA award is
a prestigious and fitting recognition of Total Souuth Africa’s contribution
towards the promotion of arts and culture in
South Africa.”
❝
As a company we invest in initiatives that we believe in
and Buskaid is one such initiative.
❞
Reina Cullinan, Marketing Manager, Total South Africa (Pty) Ltd
CSI Prospectus 2011
37
Employee Volunteer Programme
Harnessing the
power of our people
Total South Africa
recognises that the openheartedness of its people
is one of the company’s
greatest assets. As
South Africa focuses
increasingly on the power
of volunteerism to deliver
change and bring hope
to those who are less
fortunate, we realise
that the goodwill and
generosity of our people
can be harnessed to bolster
our efforts in uplifting
communities and caring for
the environment.
Total South Africa has always had
a vibrant culture of giving and our
staff has been involved in countless
projects to help those who cannot
help themselves. This spirit of
community service needs to be
infused into the company’s work
culture and to this end, Total South
Africa will be relaunching a renewed
Employee Volunteer Programme.
Through this we hope to re-energise
and re-focus the volunteer and
community-building work of our staff
members, ensuring that they are both
supported in and rewarded for the
selfless work that they do.
We will continue to provide them
with resources for community
projects that are aligned with our
CSI objectives and will encourage
each Total South Africa network to
undertake at least one charity project
in their chosen communities. We look
forward to supporting our people as
they reach out to touch the lives of
South Africans across the country.
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Total South Africa
Bursary scheme students excel
In 2009, Total South Africa launched a bursary scheme with the
objective of awarding bursaries to children of service station employees.
The selection panel, which comprised dealer and Total South Africa
representatives, looked at all applications received and awarded bursaries
to Tears Mghamuni and Simphiwe Zwane.
Tears Mghamuni is the daughter of Solomon Gezani Mghamuni who for
the past 14 years has been working as a forecourt attendant at Gateway
Petrostop in Tzaneen, Limpopo. Tears was awarded the bursary to begin
her first year of study at the University of Limpopo, Turfloop Campus for a
Bachelor of Commerce (Economics). In 2010 she successfully completed
her first year of study, achieving two distinctions.
Simphiwe Zwane is the daughter of Bhekisisa Pheneas Makama, who
has been employed as a forecourt attendant at Henry’s Service Station
in Brakpan, Gauteng for five years. Simphiwe Zwane was awarded the
bursary to fulfil her dream of studying a Bachelor of Education at the
University of Pretoria. She achieved three distinctions in her first year.
Interns give back to the community
As part of their yearlong internship with Total South Africa, Interns are
encouraged to partake in a CSI activity, where they give much needed
support to a community project of their choice. In 2011 the interns chose
to help the children of Siyabonga Dorothy’s Ark Community Development
Centre. Siyabonga is a beacon of hope for many impoverished people in
the Roodepoort area. The Centre, which was started as a soup kitchen by
Dorah Mazibuko in 1996, is today registered as a non-profit organisation
providing a haven for 40 abandoned, abused and orphaned children.
Total Interns with founder,
Dorah Mazibuko and volunteers
from the Centre
On Saturday 17 September, interns visited the centre, to spend time
with the children. They also donated gifts of clothing, stationery and
non-perishable goods and helped out by painting the roof of the centre,
putting up a new washing line and installing shelves for books and
clothing.
Nyameka Makonya, Sustainable Development Manager at Total South
Africa explains, “As a major player in the South African fuel industry, we
are involved in a range of corporate social investment initiatives, but it is
especially significant to see our interns getting involved to help such a
worthy cause that uplifts the lives of the needy children.”
In addition to their support for Siyabonga, Interns also made a small
donation to another Roodeport project, the Thusanang Project: a soup
kitchen and homework centre for orphaned and vulnerable children.
CSI Prospectus 2011
39
Selection and funding of projects
Selecting our investments
Total South Africa carefully considers the projects in which it invests. A
focus on long-term sustainability and impact is key.
We seek out credible partners who have a good reputation of expertise in the area
and who contribute their own resources to the initiative and we look for synergies
that will extend the positive impact of our investment. We work closely with these
partners to monitor and evaluate the progress of projects according to pre-defined
objectives and goals.
All projects and programmes must hold benefit to the community and should be
viable in the long-term. They must have measurable outputs, which will be agreed
upfront and used for future evaluation. In order to ensure ongoing success and
delivery to beneficiaries, Total South Africa evaluates programmes on an annual
basis and continued funding depends on the outcomes of such evaluation. In
general, beneficiary organisations need to reapply for funding annually. Total South
Africa does not fund individuals.
All applications for funding must be submitted to Total South Africa in writing. We
endeavour to answer all applications. However, due to strategy and budgetary
constraints, not all will be successful.
Contact details
[email protected]
website: www.total.co.za
Copyright© 2011 Total South Africa
All rights reserved
Report produced by Trialogue, in conjunction with Total South Africa
Design by Solo Graphics
Photography by Objektiv, Claire Louise Thomas and Matthew Willman
Printed by Tandym, Cape Town
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41
See you at
www.total.co.za
Marketing Division
Total South Africa (Pty) Ltd
Head office:
3 Biermann Avenue, Rosebank, 2196, Johannesburg, South Africa
Postal address:
PO Box 579, Saxonwold, 2132, Johannesburg, South Africa
National Customer Contact Centre: 0860 111 111