Advertising supplement February 27, 2015 UC Berkeley’s Graham Fleming (right) visits Berkeley SkyDeck. Kelsie Kerr and Jonah Hendrickson at Berkeley Kitchens. Danielle Fong, founder and CEO of LightSail, is developing a new way of storing energy. Berkeley: Brilliant & Booming Research at Caribou Biosciences in QB3 East Bay Innovation Center. 2 Advertising Supplement brilliant n BERKELEY n Booming San Francisco Business TIMES BAYER AND BERKELEY PROUD PARTNERS IN INNOVATION Since 1974, Bayer HealthCare and the City of Berkeley have worked together to nd innovative ways to strengthen our local economy and provide advanced manufacturing jobs to a diverse workforce. Bayer’s 1,500 dedicated local employees include facilities engineers, talented members of ILWU Local 6, world-class I scientists, and many others—all working together to deliver treatments for people with hemophilia A and other diseases. We work for families like Blake and Lisa Stephenson’s Elvia Hernandez is a Bayer employee and graduate of the Biotech Partners program, which prepares local high school students for career-track jobs in the biotech industry In 2012, Bayer opened Berkeley’s largest solar panel installation brilliant n February 27, 2015 BERKELEY n Booming Join us in Berkeley where business is booming! “Berkeley’s reputation as a ‘disrupter’ takes on new meaning in today’s innovation economy, which prizes radical change that introduces new technologies, products and services.” Christine Daniel, City Manager, Berkeley B erkeley is a “City of Firsts,” where innovation, an entrepreneurial spirit and a vibrant quality of life intersect to inspire new industries, trendsetting cuisine and a nationally recognized arts scene. There’s a synergy between artistry, hard sciences and entrepreneurship that enables a broad spectrum of disciplines and businesses flourish. Berkeley has all the elements of a successful economic ecosystem that stems from our founding as a college town, with all the amenities and spirit of innovation that flows from a place of great learning. Today, Berkeley benefits from a $1 billion pipeline of research and development on campus and at the Lawrence Berkeley National Laboratory. The University and the Lab generate intellectual property and support the commercialization of inventions created by their faculty and students. These two institutions are a source of brilliant scientists, engineers and innovators in business. In addition, roughly 84 percent of working-age Berkeley residents have a bachelor’s degree or higher. Berkeley has a strong system to incubate growth companies. Companies can start at the University, continue through the Skydeck|Berkeley Accelerator or the QB3 incubator and accelerator system, and then move into one of the myriad co-working spaces before graduating to independent offices. The Berkeley Startup Cluster helps ventures at every step of the way. Companies have easy access to global leaders in accounting, law, management and consulting as well as a host of other services and suppliers critical to their growth. Our Downtown is undergoing a renaissance. The Downtown Area Plan and more than $400 million in construction investment are driving a real estate boom. Startups, retailers, eateries and entertainment venues are taking advantage of renovated commercial space and enjoying cleaner streets and the bustle of thousands of residents, workers and University students and staff. Berkeley’s lodging sector is keeping pace. Last year’s hotel revenues set historic records and benefit the City to the tune of $6.2 million in tax contribution alone. In West Berkeley, Wareham Development, which built the first laboratories for Cetus and Chiron, continues to shape the biosciences/ clean tech sector with new development, fully retrofitted older buildings and well-managed facilities that serve both large, international tenants and startups. Their most recent project, 105,000 square feet at 740 Heinz Avenue is designed as a state-of-the-art life science R&D facility. Key anchor institutions, a skilled workforce, eager entrepreneurs, access to capital and space to grow – all are critical to economic vitality. But it’s that special Berkeley vibe that drives our most successful enterprises. Berkeley companies are out to change the world – whether its clean energy, advances in pharmaceuticals and biotech or new apps. It’s an exciting place for startup innovation. To all of that, add that Berkeley is a city of neighborhoods alive with an engaged citizenry and a terriffic quality of life including walkable streets, bike routes, access to transit, excellent schools, thriving commercial districts, world-class dining and a wealth of arts and culture. Simply put, Berkeley is brilliant and booming – and we invite you to join us. Christine Daniel Berkeley City Manager Advertising Supplement 3 contents Innovation Ecosystem Gives Berkeley the Edge............ 5 UC Berkeley Leadership Aids Economic Development............. 6 SkyDeck Launches Berkeley Startups..................................... 6 Solutions to Health Care in East Africa............................. 7 Berkeley Startup Cluster is a Hub for innovation............... 8 Demographics and Spending................................... 9 Coworking Offers More than Shared Space.................. 10 WeWork/Berkeley................... 10 NextSpace............................... 11 Impact Hub Berkeley............... 11 Entrepreneurial Spirit Shines in Berkeley’s New Companies............................ 12 Solfice..................................... 12 Wise.io.................................... 12 Mr. Mopps’.............................. 13 Workshop1.............................. 13 It Starts Here…Downtown is Booming.........................14-15 Arts District............................. 16 West Berkeley: Room To Grow and Thrive................. 17 Shopping Districts..............18-19 Revitalizing Telegraph............... 19 Brilliant Ideas: Bioscience/ Clean Tech Cluster.................. 20 Aduro Biotech......................... 20 Bayer HealthCare.................... 20 Caribou Biosciences................ 21 LightSail Energy....................... 21 Siemens.................................. 22 QB3 East Bay Innovation Center..................................... 22 Kiverdi..................................... 22 Berkeley is for Foodies............ 24 Comal..................................... 25 TCHO Chocolate.................... 25 The Berkeley Kitchens............. 25 Berkeley Makes Doing Business Easier than Ever....................... 26 Writer/Editor: Carol Piasente Designer: Carol Collier Cover photo credits: Paolo Vescia (Danielle Fong) Coworking at UC Berkeley’s Skydeck; UC Berkeley Campanile; workers at Bayer HealthCare’s Berkeley manufacturing plant. Kirsten Lara Getchell (Jonah Hendrickson) 4 Advertising Supplement brilliant n BERKELEY n Booming San Francisco Business TIMES West Berkeley mavericks all. The Zaentz Media Center is the long time home to independent film legends, award-winning documentary filmmakers, the Berkeley FILM Foundation, and the famous Fantasy Studios. Now opening its doors to all creative businesses and welcoming to Berkeley Avid Technologies—the world’s leading provider of audio and video technology for media and independent professionals. The Zaentz Media Center is another Wareham Development at 2600 Tenth Street. Alturas Films Amir Solanti Avid Technologies Bay Area Film Company Berkeley FILM Foundation Berkeley Humane Society Berkeley Sound Artists Berkeley Media, LLC Beyond the Arc Clarity Films Columbus IT Cyperus Media Dysonics, Inc. Eko Devices Eyefull Tower Films Fantasy Studios Farallon Films Flexuous Frame of Mind Films International Buddhist Film Festival Interfaze Educational Productions IP Folio Jason Cohen Productions Jed Riffe Films K. Ford & Associates Kovno Communications The Law Office of David A. Lerman Law Office of John McArthur Montell Associates New Images Productions Northstarr Media Group NuReality One to One Box Oriel Therapeutics Paradigm Productions PictureStartEdit Pixar Child Development Center/cclc Pro Publica Quest Productions Question Why Films R3 Consulting Group Reel Youth Productions Regimmune RL & Associates Sandra Horwich & Assoc. Snitow Kaufman Social Action Media Small Change Productions Smileables Swan Entertainment Texas Saratoga Management Tavistock Restaurant Group Thin-Thick Productions WLC Architects Urban Adamah Young People’s Symphony Orchestra ZD Films The Saul Zaentz Company Zamacona Productions The vibrant QB3 East Bay Innovation Center continues to expand and accommodate even more startups with more collaboration, more discovery, and more growth for the Berkeley-Emeryville research cluster. The QB3 East Bay Innovation Center is another Wareham Development at 2929 Seventh Street and 820 Heinz Avenue. Accurus Biosciences AnVen Biosciences Caribou Biosciences Chemisense CPI International Exogen Biosciences HJ Science & Technology Nanotech Biomachines OneSun Solar Razzberry Regimmune Saratoga Energy Research Silicon Biodevices Solano Pharmaceuticals Stephen Kong Consulting Zephyrus Biosciences Distinguished buildings for noble and Nobel innovators since 1977. Emeryville · Berkeley · Richmond · Marin County · Palo Alto · Sun Valley, ID · 415 457 4964 · www.warehamdevelopment.com brilliant n February 27, 2015 BERKELEY n Booming “Leaders, institutions and people who care passionately about Berkeley are creating an ecosystem to nurture and inspire innovation.” Advertising Supplement 5 Berkeley startups: Who’s here Big Data Candice Eggerss, Managing director, Firelake Capital Management; member of the Advisory Group of the Berkeley Startup Cluster Automa Systems Climate Earth Innovation ecosystem gives Berkeley the edge W hen it comes to successful startups, Berkeley has a distinct edge: capital, talent and brilliant thinking. Alameda County is among the top 10 counties in the country for attracting venture capital across a wide range of industries, and it’s among the top in patent production per capita. UC Berkeley and the Lawrence Berkeley National Laboratory draw award-winning scientists from around the globe. These institutions employ or train thousands of PhD recipients, which in turn attracts billions in research dollars. The workforce is exceptionally talented. Berkeley is a key element of the larger Bay Area system of innovation generation. The Bay Area “embraces new ideas and different ways of doing things,” says Ed Penhoet, co-founder of Chiron (purchased by Novartis in 2006) and a director of Alta Partners, a leading life sciences venture capital firm. “The cultural openness of the Bay Area is undeniable, integral and persistent,” says Penhoet. “If you peel back this cultural onion one level further, innovative businesses are here because the universities are here, and the universities are here and successful because they attract the kind of individuals who value that openness…It’s an essential part of the Bay Area’s equation for entrepreneurial success.” In Berkeley, all of these attributes translate into a dynamic startup economy. Last year startups located in Berkeley pulled in more than $200 million in Silicon Valley venture investment. In all, the City is home to some 250 startup companies, ranging from bioscience, clean tech and Big Data to robotics and drones. At least 80 of these compa- Emanio Factle Haymaker Data HookTheory Innovaccer Knowledge Synthesis ON Diagnostics nies are concentrated Downtown, adjacent to the UC Berkeley campus; others are concentrated in West Berkeley’s Bio/Clean Tech Cluster. As an urban center with a tradition of brilliance, Berkeley is well positioned to foster innovation. “Innovation is moving from the late 20th century model of isolated corporate campuses to entrepreneurial and collaborative areas in the downtowns and midtowns of cities,” writes Bruce Katz, vice president at the Brookings Institute. “Big market and demographic forces are revaluing what cities offer – proximity, density and connectivity.” It’s just what Michael Caplan, manager of Berkeley’s Office of Economic Development, describes as “Berkeley’s innovation ecosystem,” the typical elements of which include educational and research institutions, business schools, skilled labor, experienced entrepreneurs, sources of capital, business assistance organizations and supportive policy makers. “In partnership with the Downtown Berkeley Association, UC Berkeley, and the Berkeley Chamber of Commerce, we’re working to improve interaction and alignment among the various elements,” says Caplan. The Office of Economic Development nurtures emerging high-growth businesses by building relationships early with founders, educating the commercial brokerage community about the needs of startups here and sponsoring meetups and pitch events with the angel and venture investors. New incubation spaces have been launched across town with active assistance from the City’s economic development staff. These ecosystem assets range from high tech initiatives like SkyDeck | Berkeley, the QB3 East Bay Innovation Center and the food industry incubation spaces at Berkeley Kitchens. Quantitative Engineering Design Solfice Research Synthicity wise.io, Inc. Clean Tech All Power Labs Ballast Energy BrightBox Technologies EcoHarvester Electronically Monitored Ecosystems Feeding Forward Heliotrope Technologies LightSail Energy PV Evolution Labs Saratoga Energy Research Partners LLC Via Analytics We Care Solar PolyPlus Batteries Bioscience Accurus Biosciences, Inc. Aduro Biotech Attocube Systems, Inc. AutoMate Scientific Berkeley BioLabs Caribou Biosciences Cortera Neurotechnologies DiAssess Dynavax Eko Devices Exogen Biosciences Exthera Medical Iris AO Kiverdi Lypro Biosciences Collaborative leadership Culture Nanonerve Plexxikon Capital Silicon Biodevices Slingshot Biosciences Research and Education Existing Startups Spiral Devices Valitor Bio Xoma Office Space Tech Startups Skilled Workforce Zephyrus Biosciences (Partial list. For a complete list, visit Berkeleystartupcluster.com) 6 Advertising Supplement brilliant n BERKELEY n Booming San Francisco Business TIMES UC Berkeley UC Berkeley leadership aids economic development U C Berkeley is expanding its support for local economic development on several fronts, including its programs for entrepreneurial activity on campus and its new real estate projects. “In many ways, the strong and constructive relationship between the City and the University is the foundation for Berkeley’s vibrant business culture,” says UC Berkeley Chancellor Nicholas Dirks. “As an anchor institution for not just the City, but the region as a whole, UC Berkeley is proud to be the leading employer in the East Bay and to serve as a center of and catalyst for innovation that extends well beyond startups and entrepreneurs in sectors such as high tech and sustainability. Berkeley’s students, faculty and staff are engaged in a broad array of cutting-edge, off-campus projects and programs with significant social benefit for neighboring communities.” According to Bob Lalanne, UC Berkeley’s first vice chancellor for real estate, “The City and the Campus have always stood for the freedom of innovative thinking and creativity in the public realm. I am especially excited to develop partnerships with local contractors, architects and developers to recognize real estate opportunities in Berkeley that support the campus mission. Our future projects will endeavor more than ever to interface at the street level with the fabric of the City.” UC Berkeley is now actively developing expanded support systems for student-led entrepreneurship on campus. There Roy Kaltschmidt / Lawrence Berkeley National Lab SkyDeck entrepreneurs are changing Berkeley’s economic landscape. SkyDeck launches Berkeley startups F rom their view atop the tallest building in Downtown Berkeley, SkyDeck entrepreneurs have an eye on the future – and backers are convinced they’ll see that future in Berkeley. Created as a joint venture among UC Berkeley’s College of Engineering, Haas School of Business and the Vice Chancellor for Research Office, SkyDeck|Berkeley is a launch pad for student and recent graduate entrepreneurial ventures. “There’s a radically different environment for startups in Berkeley today,” says Caroline Winnett, SkyDeck|Berkeley’s executive director. “There’s more space available, there’s a new found understanding of the needs of startups and there’s a robust support network. There’s been a huge cultural shift – the world now sees startups as worthwhile endeavors.” “A big part of that change is that UC Berkeley is more intentional about being an ‘entrepreneurship’ university,” she adds. “There is a massive amount of commercially viable ideas, discoveries and technology coming out of UC Berkeley and the University is focused on fostering startups that can extract these discoveries and turn them into real businesses.” As one of the first in-house public research university accelerator programs, SkyDeck combines the consulting know-how of traditional accelerators with the vast resources of a major research university. Mike Cohen, director of Innovation Ecosystem Development in UC Berkeley’s Office of Technology Licensing, was instrumental in conceiving of At work in the SkyDeck | Berkeley tech accelerator. brilliant n February 27, 2015 BERKELEY n Booming “There’s a new flourishing of our town-gown partnership to support advances in today’s innovation economies.” Robert Lalanne, Vice Chancellor Real Estate, UC Berkeley are a growing number of campus-managed business incubation programs, as well as student generated pitch competitions, clubs and hackathons. This increasing attention toward new venture creation is also reflected in a new University of California investment fund established by University of California President Janet Napolitano. This fund will enable direct University investment in companies that emerge from UC research. and helping to launch the accelerator. According to Cohen, “SkyDeck was inspired by the Berkeley Startup Cluster’s mission to establish a thriving concentration of tech companies close to the Cal campus. To pursue that vision, the Berkeley Startup Cluster catalyzed the establishment of incubators, accelerators and co-working spaces in Downtown Berkeley. SkyDeck is unique in the ways that it tightly integrates into the academic and research programs of UC Berkeley and the Lawrence Berkeley National Laboratory.” SkyDeck provides fledgling businesses free office space, coaching and mentoring from an array of researchers, successful entrepreneurs, industry leaders and investors. Companies must have at least one member of the team with connections to UC Berkeley. Weekly social gatherings foster a sense of community and mutual problem solving. Participating companies are expected to have a fast trajectory; tenures are for a sixmonth period. Since opening in 2012, SkyDeck|Berkeley has hosted some 56 resident teams representing some 331 founders, employees, interns and volunteers. SkyDeck teams have received more than 20 million in funding, and one, Ensighta, was acquired by FireEye, Inc. As a key link to the community’s broader entrepreneurial ecosystem, made up of startups, serial entrepreneurs, tech veterans and early stage investors, SkyDeck has a goal of retaining its graduated teams in Berkeley. Of the 20 teams that have completed the SkyDeck program since 2012, 10 have located in Berkeley; of the 28 teams currently in residence, 10 have said they would definitely locate in Berkeley, while 18 are still undecided and three have plans to locate elsewhere. One entrepreneur who is a current SkyDeck member is Christopher Ategeka, mechanical engineer, inventor and UC Berkeley grad, whose nonprofit Rides for Lives makes medical vehicles for use in rural Africa. Ategeka is also the co-founder with Anwaar AlZireeni of current SkyDeck member Privail, which makes point-of-care diagnostic devices for the early detection and monitoring of infectious diseases, starting with HIV diagnosis in Africa. Al-Zireeni received her master’s in bioengineering from Berkeley. “The technology and companies incubated at UC have a direct and critical impact on the state’s economic growth, and our continued support is integral to our University’s public mission,” says President Napolitano. The new Fund allows UC to take equity in companies or services it has supported, including through campus incubators or other facilities. Accepting equity helps the startups by reducing their cash outflow in the early stages of growth and allows the University to participate in financial returns. Advertising Supplement 7 Top 10 universities producing founders of VC-backed companies Rank University No. of company founders 1 Stanford 378 2 UC Berkeley 336 3 MIT 300 4 Indian Institute of Technology 264 5 Harvard 253 6 University of Pennsylvania 244 7 Cornell 212 8 University of Michigan 176 9 Tel Aviv University 169 10 University of Texas 150 A Rides for Lives mobile health care unit in service. Nuts and bolts solutions to revolutionize health care access in East Africa A “The connections I was able to make were the big advantage of SkyDeck and its affiliation with UC Berkeley.” Chris Ategeka, founder of Rides for Lives, a nonprofit that builds vehicles to bring medical aid to rural East Africa t seven years old, Chris Ategeka became the sole caregiver for his four younger siblings after both his parents died from AIDS. Home was a thatched-roof house in a small, rural village in Uganda. At age 15, Ategeka received his first formal schooling at an orphanage where students were encouraged to learn a trade to support their families. Later adopted by an American couple, Ategeka moved to California and enrolled at UC Berkeley where he earned a PhD in mechanical engineering. But rural East Africa and the lack of access to health care for those living far from medical help were never far from Ategeka’s thoughts. In 2011, Ategeka founded Rides for Lives to build vehicles that could bring medical aid to those in need. The organization was incubated at Venture Lab, run by UC’s Center for Entrepreneurship and Technology, and then at SkyDeck. Rides for Lives’ first product was the Village Ambulance, a covered bed on wheels attached to the back of a motorcycle or bicycle that could safely transport patients long distances from villages to the hospital. The second product evolved from a recognition that “we needed to bring the hospital to the people,” says Ategeka. Ategeka has now partnered with Berkeley-based 3D Robotics to use drones to deliver supplies and send lab samples from remote locations. “The growth potential is unlimited, Every developing country needs the solutions we provide,” says Ategeka. “Our challenge is how to scale up to reach the rest of Africa and other countries, including rural and poor populations in the U.S.” 8 Advertising Supplement brilliant n BERKELEY n Booming San Francisco Business TIMES UC Berkeley & Berkeley Lab Why startup in Berkeley Berkeley Startup Cluster is a hub for innovation T he Berkeley Startup Cluster brings together University, City and private sector partners to make Berkeley the best place to launch and grow a startup. The goal is to motivate the founders on the campuses of UC Berkeley and the Lawrence Berkeley National Laboratory to anchor their growing businesses in the town closest to their source of inspiration “Our aim,” says Michael Caplan, Berkeley’s Economic Development manager, “is to make Berkeley the best possible place for entrepreneurs to grow their high-tech startup.” It’s long been recognized that “the cluster effect” – locating similar businesses in proximity to one another – has the benefits of giving these businesses access to a larger pool of skilled labor, improving supply chains and increasing opportunities for the knowledge sharing that leads to innovation. “We are making it easier for Berkeley’s more than 250 startups to find office space and connect with their peers, advisors and potential funders,” continues Caplan. Most of Berkeley’s startups are engaged in bioscience, clean tech and software with an emphasis on Big Data and enterprise applications. At least 80 of these companies are concentrated Downtown near to the UC Berkeley campus. “When companies spin off from UC Berkeley or the Berke- A walkable Downtown with direct access to BART, AC Transit, car sharing and a great biking infrastructure. ley Lab, typically their founders live close by,” says Caplan. In addition, there are at least 10 business incubators and research and development centers based in Berkeley focusing on sectors from high technology to bioscience. “Newly minted executives are able to launch their ventures with minimal commutes and maximum access to academic colleagues,” says Caplan. The Berkeley Startup Cluster also supports more established tech companies that are the backbone of Berkeley’s innovation system and provide mentorship and expertise to their startup neighbors. Recent additions to the Berkeley Startup Cluster include Axent Wear, designer of “cat ear” headphones; JoinClarity.io (a wearable air quality monitor); Pretty Visible (a solar installation promotion tool); and Rigetti Quantum Computing, which is on a mission to build the world’s first quantum supercomputers. The Berkeley Startup Cluster is comprised of the City of Berkeley’s Office of Economic Development, UC Berkeley, the Downtown Berkeley Association and the Berkeley Chamber of Commerce. Opportunities to meet and collaborate with campus and/or lab colleagues. Facilities. Easy access to the unique technology development facilities at UC Berkeley and the Berkeley Lab. Community. Proximity to the nearly 70 percent of Berkeley residents who have a bachelor’s degree or higher. Great food. A survey of startups identified “great food” as an aspect of locating in Berkeley that founders highly valued. Working while pursuing an advanced degree. For some young entrepreneurs, basing a startup in Berkeley enables them to conveniently juggle completing their UC Berkeley degree program while launching their ventures. To learn more, visit berkeleystartupcluster.com. Area’s Biotech Ecosystem Built on Intellect, Invention, Innovation Lawrence Berkeley National Laboratory Joint BioEnergy Institute The Lawrence Berkeley National Laboratory, managed by the University of California, is the oldest of the U.S. Department of Energy’s National Laboratories. Berkeley Lab is named after Ernest O. Lawrence, inventor of the cyclotron, which won him the 1939 Nobel Prize in physics and ushered in a new era in the study of subatomic particles. Lawrence recruited a brilliant circle of colleagues from physics, chemistry, biology, engineering and medicine who would be critical to the laboratory’s legendary success. Today, Berkeley Lab continues the tradition of multidisciplinary scientific teams working together to solve global problems in human health, technology, energy and the environment. The Lab can count 12 Nobel winners among scientists who have worked there, including Steve Chu, later Secretary of Energy. Berkeley Lab was the birthplace of nuclear medicine, and its strong record in the biological sciences has continued with such breakthroughs as the engineering of yeast to produce the world’s foremost anti-malarial drug, the identification of risk factors for breast cancer, and major advances in biomedical imaging, genetic sequencing and proteomics. Berkeley Lab is among the top 15 employers in the area, with 4,000 scientists and support staff, and it plays a seminal role in the creation and growth of the BerkeleyEmeryville Bio Cluster. Inside the Joint BioEnergy Institute’s (JBEI) state-of-the-art labs in EmeryStation East, researchers are using the latest tools in molecular biology, chemical engineering, computational and robotic technologies to transform biomass into fuels. JBEI’s CEO, Jay Keasling, is an internationally recognized leader in biofuels research who holds joint positions with Berkeley Lab and UC Berkeley, and is a co-founder of Amyris, which provides high-performance renewable hydrocarbons used in a broad range of petroleum-sourced products. “JBEI has spun out one startup company so far that has set up shop in the Berkeley-Emeryville Bio Cluster and there are more in the pipeline that will likely locate here,” says Keasling. “The resources and synergies that have developed in these two sister cities provide a rich media in which new bio companies can thrive. This community of innovators speaks the same language and we’re all focused on moving biology to the next stage.” www.lbl.gov A range of office spaces, from flexible coworking space to Class A corporate headquarters. Jay Keasling, CEO of the Joint BioEnergy Institute. Real Estate Building public-private partnerships to advance new economies in Berkeley. Research • Retail • Housing • Parking • Office realestate.berkeley.edu brilliant n February 27, 2015 BERKELEY n Booming Advertising Supplement 9 Quick Facts Demographics and spending Strongest Private Business Sectors Manufacturing = 100 jobs Wholesale Trade Construction Professional, Scientific, & Technical Skills Educational Services Information Health Care & Social Assistance Hotel & Food Services Retail Trade Other Services Rounded to nearest hundred Demographics and spending power* compared Berkeley by the numbers Walnut Creek Total spending power: $2.07 billion 96,352 *Within a 3-mile radius of downtown in three Bay Area cities 61,321 42,698 23,147 Growth in Downtown population by 2020 80% Population (2013) Residents aged 35 or above Annual visitors: Berkeley Residents with BA or more 1.65M Total spending power: $4.04 billion Households earning $75K+ 201,152 University of California, Berkeley 102,935 89,173 36,493 WalkScore rating (San Francisco, 85; New York, 85): 100 Palo Alto Total spending power: $2.97 billion Rank in East Bay median home value: 146,138 73,466 59,151 2nd 30,047 Source: Nielsen-Claritas, MJB Consulting Professional services 15% Berkeley’s top employers Lawrence Berkeley National Labs Sutter East Bay / Alta Bates Summit Medical Center = 100 jobs Software Berkeley Unified School District 34% City of Berkeley Snapshot of Berkeley’s Startup Economy Bayer Healthcare 13% Clean tech Consumer products 8% 7% 9% Rounded to nearest hundred Biosciences 14% Electronics or devices Other 10 Advertising Supplement brilliant n BERKELEY n Booming San Francisco Business TIMES WeWork offers shared common areas plus dedicated desks or private offices, and services ranging from printing to micro-roasted coffee. Workspace Coworking offers more than shared space T he new startup/social media culture is revolutionizing more than products and technologies – it’s making big changes in how and where people work. Today’s independent contractors and entrepreneurs want space that’s affordable and flexible; space they can adapt to their changing needs. Coworking offers a shared environment for people who are employed by different organizations. They may be technologists or artists, service professionals, architects or chefs. What they have in common is a desire to build a community with a group of people who value the exchange of ideas that can happen from working alongside others. While coworking environments offer shared access to cool office environments, super-fast Internet connections, classes and coaching, conference rooms, break space and coffee, they’re about more than convenience and cost-effectiveness: It’s all about the productivity and inspiration that comes from social interaction. Berkeley coworking spaces serve a wide diversity of workers, from the engineers at WeWork to the lawyers and consultants at Sandbox Suites; the creative moms – and their offspring – at Mothership Hackermoms to the “over 50” crowd at The Sage Center who are re-inventing full lives for their next decades. WeWork/Berkeley “Berkeley has extremely brilliant minds coming out of the university and wanting to start companies.” Jesse Middleton, WeWork business development director Inviting spaces at WeWork encourage collaboration. WeWork started in New York City in 2010, and has since expanded to 10 cities around the country, from LA and Seattle to Boston and Washington, as well as London, Amsterdam and Israel. In January, WeWork opened in Berkeley with space to accommodate some 300 members. “We opened in Berkeley because the two WeWork sites in San Francisco were full with long waiting lists, and people were increasingly talking about going to the East Bay,” says Jesse Middleton, WeWork’s director of business development. Plus, he adds, “we support the trend of people graduating from college and wanting to start their own company or deciding to work for a startup – and that’s especially true in places like Berkeley. We’re creating opportunities to keep young entrepreneurs in the community.” “When we go into a market, our goal is to pull together the resources young companies need all under one roof. We want local government involved, we want to work with other businesses, large and small, and we want to connect to educational institutions, like UC Berkeley, both to draw on their expertise and to give their students a pathway to success.” brilliant n February 27, 2015 BERKELEY n Booming Advertising Supplement 11 NextSpace “Coworking brings us back to a reliance on community.” Erin Griffin, community curator, Next Space nathan phillips In Erin Griffin’s view, coworking – sharing space and coming together as a group to be successful – is history repeating itself in a modern way. It’s reminiscent of an old-fashioned barn-raising, says Griffin, community curator at NextSpace, “with everyone contributing to the survival of the community.” By design, NextSpace members are largely small businesses, startup entrepreneurs and remote workers. Working around other people is an obvious advantage of choosing coworking space, says Griffin. “It really helps keep you focused.” Cost is another key benefit. Coworking members enjoy dedicated conference space, IT support and professional management, all for a fraction of the price they would pay for a single office with no extras. NextSpace, which first opened in Santa Cruz in 2008, now has nine locations. The Berkeley site opened in 2013 in the historic Wells Fargo Building on Shattuck. NextSpace Berkeley offers fiber optic Internet connections, a communal space NextSpace features cutting-edge technology in a historic bank building. featuring soaring ceilings, fresh vibrant design, and even an old bank vault that serves as a conference room. “Berkeley’s initiative in helping to reinvent Downtown and keep enterprising University grads here, and the fluidity between the City, University and the many coworking spaces are part of creating a culture of innovation,” notes Griffin. “With so many people being creative on so many levels, the energy is really awesome.” Coworking spaces in Berkeley Downtown Impact Hub 2150 Allston Way, Ste. 400 (in the David Brower Center) Berkeley.impacthub.net Innovate Berkeley monthly dinner at the Impact Hub fosters communication among civic and business leaders. NextSpace 2081 Center St. (in the historic Wells Fargo building) Nextspace.us Sandbox Suites 1900 Addison St. sandboxsuites.com WeWork 2120 University Ave. wework.com/berkelely-workspace South Berkeley Impact Hub Berkeley “Berkeley’s history in socially minded entrepreneurial businesses just made sense for our mission and model.” Amanda Spector, Impact Hub Berkeley’s community manager Impact Hub Berkeley is coworking for a membership of entrepreneurs, activists and professionals who are driving social and environmental change. The first Impact Hub was founded in London in 2005. Today, from Amsterdam to Johannesburg, Singapore to Mexico City, there’s an expanding global network of more than 7,000 members in some 60 shared workspaces. Impact Hub Berkeley, which opened in the David Brower Center in 2009, was the first of its kind in the U.S. Based on its success, Impact Hubs were opened in New York, Philadelphia, San Francisco and Oakland. Impact Hub Berkeley currently has about 100 members. “Our home is in the Brower Center, where the goal is to nurture leaders working on making sustainable practices mainstream. For Impact Hub Berkeley, this location presented a great opportunity to co-create with nonprofits and environmentally sensitive companies,” says Amanda Spector, Impact Hub Berkeley’s community manager. “Berkeley’s history in socially-minded entrepreneurial businesses just made sense for our mission.” Impact Hub Berkeley works closely with the City of Berkeley, the university and local businesses to foster innovation. The Impact Hub hosts speakers events to inspire entrepreneurs building their businesses in Berkeley. “We’re part of creating a global ecosystem and it’s been fulfilling to launch our efforts in Berkeley,” says Spector. Mothership Hackermoms 3288 Adeline St. mothershiphackermoms.org ShareSpace@Ashby 2946 Martin Luther King Way sharespaceatashby.com West Berkeley The Sage Centers 1454 Sixth Street thesagecenters.com 12 brilliant n Advertising Supplement BERKELEY n Booming San Francisco Business TIMES Business Profiles Entrepreneurial spirit shines in Berkeley’s new companies Solfice helps customers use Big Data for decision-making. Solfice The power of 3D data Recent advancements in LiDAR (light detection and ranging) technologies have led to streamlined surveying processes, but the dramatic amount of imaging data collected can slow down a company’s decision-making process. Berkeley-based Solfice Research, Inc. offers a solution. Solfice analyzes giant datasets of three-dimensional images and locations to help customers break through the bottlenecks that result from trying to process Big Data. Instead their customers can focus on running their businesses. “There’s a culture forming around startups that has a lot of potential for Berkeley.” Savran Puttagunta, Co-founder and CEO, Solfice “Essentially, we take 3D survey data and create reports that take customers directly from Big Data to decision making so they don’t have to struggle with figuring out pattern recognition,” explains Sravan Puttagunta, Solfice’s co-founder and CEO. The company’s first customers were railroads. Solfice outfitted locomotives with hardware that collects huge amounts of information in order to reduce fuel consumption, improve network flow – and avoid collisions. Solfice has prototypes in India and has worked on projects in the UK and with the Quebec Ministry of Transportation. ana portnoy M arket dynamics and newly business-friendly public policies are driving a boom in real estate development, new business startups, a worldrenowned arts scene, bustling retail sales and destination dining. From the challenges of managing Big Data to the joy of enriching a child’s day, the depth and breadth of new companies opening in Berkeley and older companies undergoing new transformations are creating an excitement that transcends any one industry or neighborhood. The Wise.io team has created machine-learning apps to manage Big Data. Wise.io Optimizing decisionmaking for most impact What do astrophysicists and high-value sales companies have in common? The challenge of managing an avalanche of Big Data. Wise.io was founded in Berkeley by some of the world’s leading experts in astrophysics, statistics, computer science and machine learning to help companies bridge the machine-intelligence divide. Working together for more than a decade, the Wise.io team created automated machine-learning frameworks that they used to understand some of the rarest phenomena in the universe, from peculiar stars to exploding white dwarfs. In 2012, after watching the business world struggle with similar Big Data challenges, the Wise.io team decided to put their expertise to work helping companies make better use of client data. “We create machine-learning applications atop our proprietary platform that enterprise companies use to manage the incoming flow of information about their products and services and empower agents on the front lines to better service their customers,” says Joshua Bloom, Wise.io’s CTO, chairman and founder, a self-described “data-driven scientist.” “You can think of it as an intelligence layer on top of the cloud-based data tools companies are using already.” Sometimes companies hire more people to manage the ever increasing amounts of data. While additional hires may be necessary, much of that information can be understood more efficiently without staffing up. “What we’ve done is to figure out how to build applications that can be used by non-technical personnel to help them make better decisions, more quickly, based on what’s happened historically,” says Bloom. There was a certain “logistical convenience” to starting up Wise.io in Berkeley, Bloom explains. “This is where we live, and Berkeley is the intellectual center for Big Data. The best-regarded software tools for complex data solutions – from data bases to operating systems – have all been created here.” Bloom appreciates the close-knit network of Berkeley-based entrepreneurs. “There’s something special about being here in part because it’s a relatively small community,” says Bloom. And, of course, he adds, “some of the top young talent in the world is coming out of the University. They’re looking to get their start, and, like many of us, they’re attracted to the University and Berkeley’s lively creative scene.” February 27, 2015 brilliant n BERKELEY n Booming Advertising Supplement 13 Mr. Mopps’ Kids’ toy haven with deep Berkeley roots The quintessential Berkeley retailer, Mr. Mopps’ toy and bookstore, has one of those “only in Berkeley” backstories that make retail in the city so distinctive. After 50-plus years in business, the beloved children’s haven was on the block. If a buyer couldn’t be found, the store would close. The news was devastating to the store’s generations of customers, who soon mounted a Facebook campaign to save the retailer. Photo Courtesy of Megan Edwards/RoadTrip America “I had been going there my whole life. My first toys came from Mr. Mopps’. ” Devin McDonald, current owner That’s when Berkeley native Devin McDonald and Jenny Stevenson stepped up to take over. They were convinced by their own, informal form of market research: “Every time we visited the store, we ran into people on the street who were visibly upset over the news Mr. Mopps’ was closing,” says McDonald. “That’s what ultimately closed the deal for us.” In 2010, McDonald and Stevenson purchased the shop near the corner of Martin Luther King Way and Rose St. in North Berkeley, and continued the tradition of offering a wide array of toys for children of all ages. Mr. Mopps’ hodgepodge of games, puzzles, building blocks, stuffed animals, and just about everything else a child would find fun makes searching out just the right “find” a kind of treasure hunt in itself. “We’re getting a new reputation as a place that really likes kids,” says McDonald, who credits the store’s new success to his years of working as a nanny and camp counselor. “It all stems from my being familiar with what kids like – and that I like being around children. It makes the experience more engaging for both parents and kids.” Last year, McDonald and Stevenson ex- panded the business into an adjacent space to open Mr. Mopps’ Books, a welcoming spot with chairs and benches designed for young readers. McDonald has his own deep roots in Berkeley. His father is the famed anti-war musician Country Joe McDonald and his grandmother, Florence McDonald, served both as City Auditor and on the City Council. Jenny Stevenson and Devin McDonald saved Mr. Mopps’. Workshop1 Talent and inspiration in West Berkeley When broker/developer Will Mollard and architect Mike Pitler came together to combine their 25 years of experience and form a new firm, West Berkeley’s Design District was where they decided to land. “As a real estate development, architecture and brokerage firm, we felt it to be most appropriate to own our building, and that’s something we could afford to do in Berkeley,” says Pitler. In addition, says Pitler, “most of our staff all live in the East Bay – there’s a great concentration of talented and experienced architectural and real estate development professionals here.” In a 10-block by 10-block area, West Berkeley is “a microcosm of the Bay Area as a whole,” says Pitler. “Within a fairly compact area you have industrial warehousing, business and commercial uses, retail, restaurants, and both multifamily and single-family residential.” The eclectic composition of West Berkeley is a good match for Workshop1, which designs, develops and builds both commercial and residential real estate that’s transforming the ways we think about the use of urban spaces. “We’re trying to think about context in a new way,” says Pitler. Workshop1 is designing and developing residences in San Francisco and the East Bay. “We’re committed to creating modern, sustainable projects with an urban aesthetic – green, sustainable and in walkable, transit-rich neighborhoods.” Workshop1’s current projects include the façade design for a Panoramic Interests’ planned apartment building on Berkeley’s Telegraph Ave. and a mini-lot residential development with six townhouses in West Oakland. 14 Advertising Supplement brilliant n BERKELEY n Booming San Francisco Business TIMES Downtown It starts here… Downtown Berkeley is booming B erkeley is affluent, sophisticated, pro-business… and thriving. More than $400 million in construction investment and new business-friendly public policies are driving a boom in Downtown. Its real estate development, startups, arts scene, retail sales and destination dining are all on the rise. Downtown demographics Commercial space Downtown Berkeley is approximately 30 square blocks, adjacent to the UC Berkeley campus. An eclectic mix of buildings – many historic – along tree-lined streets gives visual interest and suggests a rich history. Newer buildings complement their historic neighbors while demonstrating Berkeley’s forward-thinking culture. A mecca for cultural tourism, Downtown is brimming with restaurants, theater and entertainment. More than 150 restaurants serve cuisine from more than 15 countries. The Berkeley Repertory Theatre packs the house nightly with a sophisticated and regional clientele and thousands of others come for live music, cinema and restaurants and bars. A widely used YMCA, unique Many of the buildings that characterize today’s Downtown date to 1903 when the Key System electric trains were established on Shattuck Avenue. With storefronts built out to the street, Downtown has retained its “Main Street” character, while the upper stories of historic buildings have been modernized to accommodate new office uses and residential units. Center Street, between BART and the UC campus, has been transformed into an inviting Restaurant Row where residents and visitors gather to enjoy an array of authentic international cuisines ranging from Persian to African, and from Vietnamese to Mediterranean. The beautifully restored Francis K. Shattuck building is now home to the renowned farm-totable restaurant Revival Bar + Kitchen. Another $10 million restoration revived the historic Hotel Shattuck Plaza with flair while bringing the 55room boutique hotel up to 21st century standards. FIVE Restaurant, located in the hotel lobby, is a favorite for a quick drink, a casual lunch or dinner or post-theater dining. Downtown is also a major employment center. Offices occupy the upper floors of many buildings, while groundfloor space houses a range of commercial uses. Green and sustainable Thousands of visitors come to Downtown Berkeley for theater, live music, cinema, and restaurants and bars. shops and a classically refurbished Central Library create additional attractions. Berkeley has the densest urban population in the East Bay. Some 201,152 residents live within a three-mile radius of Downtown – and new housing under construction will add new residents. The daytime population of Downtown also includes roughly 23,000 office workers, 30,000 UC Berkeley students, 11,000 UC Berkeley faculty and 3,000 Berkeley High students. Housing Downtown is Berkeley’s fastest growing housing market. Hundreds of new units are now available – and more than 1,900 are in the pipeline – in this prime location next to the Downtown Berkeley BART station and the UC Berkeley campus. Downtown living is back in style and Berkeley offers all the convenience and attractions of urban life. Some additional 27 acres have been identified as potential development opportunity sites. Among urban centers, Downtown Berkeley excels as a leading location for green innovations and ecologically beneficial features. Street plantings and new open spaces are integral to the Downtown Area Plan. The David Brower Center, Berkeley’s premier professional center devoted to environmental and social justice, art and education is located Downtown in a LEED Platinum facility. Pedestrian- and transit-friendly Downtown Berkeley is pedestrian-friendly and transit-oriented. Plans are underway for a $10.5 million redesign and renovation of BART Plaza, the public space at the Downtown station’s main entrance to the City. More than 11,000 people per day exit the Downtown BART station, making it the second busiest in the East Bay. Downtown is also well served by AC Transit, private taxis, UC Shuttle buses and Berkeley Lab Shuttles. At the same time, the City has earmarked $3.7 million for the reconfiguration of the one-way couplet on Shattuck Avenue between University Avenue and Center Street to improve safety, walkability and parking. Downtown’s Oxford Plaza added nearly 100 new lowand very-low-income units, designed for families, to Downtown’s residential stock. 1,959 New Housing Units in the Project Acheson Commons Units 205 2107 Dwight Way 99 2201 Dwight Way 84 The Durant 79 1931 Addison 69 Berkeley Plaza 302 Fidelity Apts. 15 StoneFire 98 Argent 78 The Overture 44 2129 Shattuck (hotel) 293 2136 Center (hotel) 68 1950 Addison St. 93 2124 Bancroft Way 50 2035 Blake St. Parker Place 72 155 Berkeley Arts District Venues Venue Berkeley Repertory Theatre Freight & Salvage Coffeehouse Aurora Theatre Movie Theaters Central Library California Jazz Conservatory Other Venues Berkeley Art Museum / Pacific Film Archive (2016) The UC Theatre (coming soon) brilliant n February 27, 2015 BERKELEY n Booming Advertising Supplement 15 Downtown Berkeley The proposed Acheson Commons is a $90 million mixed-use residential and retail project with new construction behind a historic façade. Pipeline Retail Sq. Ft. Parking 35,000 196,500 50 5,600 100,000 73 0 101,000 49 0 95,000 34 7,100 64,000 15 12,000 325,000 320 2,800 25,900 0 8,700 139,300 76 9,941 133,962 91 4,586 36,544 19 12,500 284,000 TBD TBD 59,966 33 2,853 85,666 69 0 51,036 13 2,220 68,350 62 22,900 169,000 170 The Berkeley Art Museum/ Pacific Film Archive is transforming a former printing plant into a new building. Berkeley Plaza, a proposed 18-story building with more than 300 apartments, would be Berkeley’s tallest building. Annual Patrons 250,000 90,000 30,000 683,000 685,000 7,000 8,000 200,000 (projected) 120,000 (projected) Berkeley’s new Downtown transit center will offer improved access and connectivity, a plaza with cafe space, visitor information, public art and sustainable design. 16 brilliant n Advertising Supplement BERKELEY n Booming San Francisco Business TIMES The Berkeley Rep offers nationally recognized theater. Downtown Arts District is a draw for residents and visitors B erkeley’s Arts District attracts more than 1.7 million people to Downtown each year. That number will grow to more than two million by 2016 with the opening of the newly remodeled Berkeley Arts Museum and The UC Theatre. Visitors who come for the arts often linger to dine, drink and shop. Theater Music Berkeley Rep is a nationally known and critically acclaimed professional theater famed for taking creative risks and attracting top talent, and for its adventurous audiences. In the last seven years, seven shows developed at Berkeley Rep have later opened on Broadway, including the Tony Award-winning “American Idiot.” Drawing audiences from across the Bay Area, Berkeley Rep is the mainstay of a cluster of performance venues. Other spots include the Aurora Theatre and the Marsh, a breeding ground for new performances. The iconic Freight & Salvage is a 440-seat performance venue for folk and world music. Live jazz performances and workshops with some of the nation’s leading jazz musicians are available at the California Jazz Conservatory. It is the only accredited, stand-alone conservatory devoted to jazz studies in the country. Hot spots like Berkeley Underground, Subterranean Arthouse, Jupiter and Sliver Pizzeria also offer live music throughout the week. The 1920s-era UC Theatre will return this year as a 1,400-seat live music venue – Berkeley’s own version of San Francisco’s famed Fillmore. “With more than 100 cultural arts organizations, Berkeley’s creative scene engages at every turn.” Barbara Hillman, President & CEO, Visit Berkeley Cinema and Visual Arts Poetry & Books With 20 screens, Downtown Berkeley is home to the second largest concentration of movie theaters – and the only arthouse multiplex – in the East Bay. In early 2016, the Berkeley Art Museum and Pacific Film Archive (BAM/PFA) will relocate to Downtown in a new $95 million, 82,000-square-foot facility. Follow the Berkeley Poetry Walk, a first-of-its-kind public art project that features tpanels of poetry embedded into the sidewalk of Addison Street. Within strolling distance, one can find bookstores and the Berkeley Central Library, a gem of historic restoration. In June, Downtown will host the first annual Bay Area Book Festival. 100 Years of Construction Services Family owned and operated since 1916. Rely on our Expertise When your business depends on the uninterrupted delivery of plumbing and heating services, you can depend on prompt, professional repair, maintenance, & service from L.J. Kruse Company. What can Kruse do for you? • New Construction • Commercial and Residential Service • Design and Installation • Forced Air Heating & Cooling • Boilers/Hydronics/Radiants We look forward to serving you! www.ljkruse.com • 510.644.0260 920 Pardee Street, Berkeley, CA 94710 Our Berkeley office is LEED Gold Certified! License #405523 February 27, 2015 brilliant n BERKELEY n Booming Advertising Supplement 17 Commercial Centers West Berkeley: Room to grow and thrive T alk to almost anyone in West Berkeley – from global-scale manufacturers to clean tech engineers, architects and bakers to bioscientists, wine makers and musicians – and you’ll hear about the area’s special “vibe.” It’s that indefinable quality that’s sparking a true renaissance of discovery and invention and the resurgence of a new generation of manufacturing – from specialty chocolate to sound equipment, air compressors that store energy to promising cures for cancer. West Berkeley’s unique character and dynamic environment are largely the result of its wide variety of land uses – from light and general manufacturing to biotech, retail and restaurants, professional and technical office space, arts and crafts and a mix of residential. Preserving and supporting all of these elements are central to the city’s West Berkeley Plan. West Berkeley lies at the center of the I-80/I-880 Innovation Corridor, extending from Hayward through Oakland, Emeryville and Berkeley to Richmond and as far as Crockett. The Association of Bay Area Governments (ABAG) estimates there are close to 100,000 manufacturing and wholesaling jobs along this corridor. In Berkeley, these jobs are found in the burgeoning biosciences and clean tech cluster, steel foundries, scientific instrument makers, music producers, filmmakers, book distributors, and other manufacturing, wholesale trade and industrial uses. Light manufacturers range from bakers and printers, to metal fabricators and makers of machinery. Other industrial uses include construction, auto repair, transportation and public utilities. Aquatic Park Center: Research, clean tech hub Wareham Development’s new 105,000-square-foot, stateof-the-art life science R&D building at 740 Heinz Avenue in West Berkeley is the latest expansion of its Aquatic Park Center campus and will provide much-needed space to accommodate Berkeley’s growing bioscience and clean tech cluster. The Bay Area’s life science market has a nearzero vacancy rate in high-tech lab facilities. The new structure will be the latest of nearly 1 million square feet developed, owned and managed by Wareham in its Aquatic Park Center and Zaentz Media Center campuses in West Berkeley since the 1980s. Wareham’s Aquatic Park Center is currently home to offices and research facilities for a number of life sciences and clean tech companies. These include the life sciences division of Lawrence Berkeley National Laboratory, XOMA (US) LLC, the State of California Department of Toxic Substances Control, Dynavax Technologies, the QB3 East Bay Innovation Center, CMC Biologics, LightSail Energy and Siemens Healthcare Diagnostics, a division of Siemens Healthcare, a large international corporation with regional headquarters at 725 Potter Street. For more on Berkeley’s bioscience and clean tech companies, visit warehamdevelopment.com. Retail Beginning with the development of the retail district on Fourth Street, shopping has expanded dramatically in West Berkeley. Retail space occupies some 1 million square feet – the equivalent of two large regional shopping centers. While most shops are small, a large percentage of sales is garnered by such larger firms as Weatherford BMW, Truitt and White and REI. New players include a Whole Foods store on Gilman and Stella Carakasi, a local design house, on Tenth Street. West Berkeley has the highest concentration of independent home improvement merchants in the Bay Area. A home can be built from the ground up – and furnished – with the resources available in the West Berkeley Design Loop. From architects and developers to lumber, plumbing and lighting, flooring and furniture, it’s all located in West Berkeley. The Design Loop is a group of local merchants who offer advise homeowners and builders on their latest projects. Members of the Design Loop work together in the spirit of “co-opetition” to help customers find the best solution for their projects. Film and music production “West Berkeley has totally embraced a modern vibe that respects the interesting juxtaposition of the old and the new.” Mike Pitler, principal, Workshop1 - development, architecture and brokerage in one practice Two important entities are at the heart of Berkeley’s thriving local film community – the Berkeley FILM Foundation (BFF) and Wareham Development’s Zaentz Media Center, located at 2600 Tenth Street. The BFF is a nonprofit grant program for independent filmmakers founded by the City, Wareham Development and the Saul Zaentz Company to support local filmmakers and attract the next generation of independent filmmakers. BFF-funded films are putting Berkeley on the map at international film festivals and with global audiences around the world. Built by the legendary music and film producer, Saul Zaentz, 2600 Tenth Street originally housed Fantasy Records, Fantasy Studios and the Saul Zaentz Film Company, where Academy Award-Winning Best Pictures were produced: “One Flew Over the Cuckoo’s Nest,” “Amadeus” and “The English Patient.” The thriving community of independent feature and documentary filmmakers at the Zaentz Media Center has garnered dozens of Oscars and Oscar nominations as well as awards from international film festivals. Fantasy Studios continues to be one of the most requested recording studios on the West Coast. New to the Zaentz Center is Avid Technologies, one of the world’s leading audio/visual providers. Aquatic Park Center houses Berkeley’s thriving Bio/ Clean Tech Cluster. 18 Advertising Supplement brilliant n BERKELEY n Booming San Francisco Business TIMES Commercial Centers Public art on Berkeley’s bustling Fourth Street. Shopping districts reveal unique flavor B erkeley’s twists and turns of terrain give its neighborhoods room to establish independent personas, moods and mantras. From foodie North Shattuck and stylish Fourth Street, to hip-hop Telegraph and eclectic Solano each of Berkeley’s commercial districts has hyper-local authenticity. Our neighborhoods range from sophisticated and urbane to cozy and intimate. Epicurious Garden on Shattuck in North Berkeley; Hotel Shattuck Plaza. Fourth Street College Avenue / The Elmwood North Berkeley / Gourmet Ghetto Shoppers on Fourth Street have a wide selection from which to choose, from a shiny new Apple store to clothing, cosmetics, children’s toys, travel accessories and home décor. There’s even a Vivarium (on Fifth) for reptile lovers and George for more conventional pet lovers. A cool scene is developing South on Fourth, with the Sierra Nevada Torpedo Room, THEA (a clothing boutique) and even the Waterhouse Playhouse and Conservatory. Visitors enjoy browsing the workshops that are growing up in the light-industrial buildings, some of which have incidental retail where they make their wares available for sale to the public. Stretching south along College Avenue, just a few blocks from the University, The Elmwood features a historic movie house, bookstores, fine gourmet food, outdoor cafes and shops that feature unique clothing, jewelry, gift items and quality personal services from local merchants. Retailers include Mrs. Dalloway’s Books, Tail of the Yak and Sweet Dreams candy shop. Diners have a variety of choices, from the recently renovated Elmwood Café to Shen Hua and the iconic La Mediterranee, long-since relocated from its original home on Telegraph Avenue. With the opening of Peet’s Coffee and Tea in 1966, the Cheese Board a year later and Alice Waters’ Chez Panisse in 1971, soon joined by others, the North Shattuck area earned a reputation as Berkeley’s “Gourmet Ghetto.” Sidewalk cafes, flower stands, bakeries and fine-food purveyors lend the area a welcoming ambience. The neighborhood, which became world renowned as the cradle of California cuisine, retains a special place in the hearts of food lovers worldwide. Two Chez Panisse alums opened César, a lively tapas bar; Gregoire offers gourmet takeout; and Vintage Berkeley Wine shop occupies February 27, 2015 brilliant n BERKELEY n Booming Advertising Supplement 19 a former historic water pumping station. Epicurious Garden offers a collection of gourmet take-out, including Kirala Sushi, Soop, Lush Gelato and Alegio Chocolate, which can be enjoyed in a secluded courtyard, along with sit-down restaurants Mint Leaf and the Imperial Tea Shop. The neighborhood, so famed for its eateries and bars, is also home to popular retailers like Earthly Goods, Molly B., Lobelia, Aura Jewelers, M. Lowe & Co. Jewelers, The Walk Shop, Kid Dynamo and Zaver & Mor, which carry distinctive clothing, shoes, lingerie and jewelry. Solano Avenue Famed for its Solano Stroll, the East Bay’s largest street festival held annually the second Sunday in September, Solano Avenue runs from The Alameda down the hill through Albany to San Pablo Avenue. The Solano shopping district puts a premium on home-grown small retailers, many family-run, and others showcasing the best in “on trend” goods. Offerings range from retailers with loyal followers, like Pegasus Bookstore and Persimmon (on the Alameda), to fitness and financial services and trendy children’s clothing stores. Shops cater to those interested in specialty gifts, collectibles and antiques, shoes and apparel. In addition, Solano Avenue is a prime destination for dining from around the globe, from the casual Cactus Taqueria to Rivoli, Zachary’s Chicago Pizza to Bowl’d, Ajanta to King Tsin, Berkeley’s first dim sum house, and iScream, which serves up artisanal ice cream. San Pablo Avenue Berkeley’s portion of San Pablo Avenue stretches from Ashby to Gilman. Shoppers here will find everything off-beat and original: vintage clothing, antiques, furniture, and building supplies shops, from Omegha Salvage to Bibelot’s, Metro Lighting and the East Bay Nursery. Near the corner of Dwight and San Pablo are gift shops, antiques and fine furniture – many crafted in the nearby studios of local artists. When North Beach’s famed Caffe Trieste opened at the same corner, it led the way for more new eateries from Paisan Osteria/Bar and Claypot to the upscale Vanni’s. Other cool spots include Social Studies, a gallery-like collection of beautiful homewares and apparel, and the beloved Café Bartavelle (in the former Café Fanny’s space). Lorin District Named for the last stop along the Berkeley branch of the Central Pacific (later, Southern Pacific) railway, the Lorin in South Berkeley is one of the City’s most diverse, artistic and transit-accessible commercial districts. Characterized by historic commercial buildings and charming residential neighborhoods, the Lorin District hosts the South Berkeley Farmers market, can claim a thriving art and antiques cluster and is home to Shotgun Players and Berkeley Black Repertory Theater. The Lorin is emerging as an eclectic food scene with an impressive assortment of new eating (Easy Creole, Giin Thai) and drinking establishments (Hoi Palloi nanobrewery and Club 44). Plus, it is home to two co-working spaces (Mothership Hackermoms, ShareSpace@Ashby). With a new $750,000 planning grant from the Metropolitan Transportation Agency, the City is creating a plan for the development of more housing, open spaces, transportation improvements and other public and private investments along the Adeline- South Shattuck corridor. Revitalizing Telegraph W ith its edgy vitality, the Telegraph Avenue area, the Southern Gateway to the UC Berkeley campus, is a unique Berkeley retail center. Telegraph features a distinct mixed-use character, including a diversity of shops, restaurants and cultural venues. The district serves the daytime population of UC Berkeley, including students, employees, tourists and visitors attending cultural and sporting events. Many retailers on Telegraph, particularly the bookstores and music stores, also serve a regional audience. Driven by the Bay Area’s hot real estate market, Telegraph is attracting the interest of investors who see the upside potential to being close to the university community. UC Berkeley, the City of Berkeley and the Telegraph Business Improvement District are working together to bring a new energy to the Telegraph District, with a careful eye on supporting small businesses and spurring commercial revitalization. Bringing new life to ‘The Ave.’ Recently completed: Maximino Martinez Commons: LEED Gold student housing facility at 2520 Channing Way, a UC Berkeley project. Under construction: Sequoia Apartments: 42 units, mixeduse retail/restaurant space at Haste and Telegraph; expected to house return of the popular Raleigh’s and Intermezzo restaurants. Lower Sproul Plaza and Eshleman Hall: A $223 million UC Berkeley renovation project; completion scheduled for fall 2015. Mad Monk: New retail and entertainment venue in the old Cody’s Books building at Haste and Telegraph; coming online in 2015. In planning: El Jardin: 79 units, mixed-use, 30,000 square feet retail; proposed for 2501 Haste St. The Nexus: 70 units, mixed-use, 6,000 square feet retail space; planned at 2539 Telegraph Ave. Telegraph Avenue has an eclectic appeal. Chez Panisse helped to launch the California cuisine movement. 20 Advertising Supplement brilliant n BERKELEY n Booming San Francisco Business TIMES Biotech and Clean Tech Brilliant Ideas: Bioscience/Clean Tech Cluster is a world leader B uilt on the resources of the University of California and the Lawrence Berkeley National Laboratory, and anchored by major corporate players Bayer HealthCare and Siemens Healthcare Diagnostics, Berkeley is a hub for bioscience and clean tech. The Berkeley-Emeryville Bio Cluster has one of the largest concentrations of bioscience companies in the world. The breadth of enterprise includes every aspect of the industry, from pharmaceutical manufacturing to medical research and microbial engineering, nanotechnology to bio-energy and biomaterials science. Clean tech – from renewable energy generation and storage to wastewater treatment and environmentally sensitive consumer products – has a long history in the City. Support comes from such programs as Clean Tech to Market (C2M), a partnership between University of California students, scientists and engineers and professionals to translate clean tech research into market opportunities. In the process, C2M is developing the next generation of innovative clean tech leaders. Berkeley researchers and scientists are tackling some of the most urgent challenges of the day – and creating cutting-edge companies to carry out their missions. Technicians working in the Bayer HealthCare manufacturing facility. Aduro Biotech Leader in immuno-oncology Bayer HealthCare Major biotech employer Aduro Biotech, which develops immunotherapy drugs to treat a variety of cancers, has completed what CEO Stephen Isaacs calls “a watershed year.” The company recently closed $51.4 million in Series D preferred stock financing, bringing the total capital raised in 2014 to $106.4 million. Isaacs is taking it as a vote of investor confidence in the company’s future. “Our mission is to leverage the power of the body’s immune system to make a significant positive difference in the lives of patients,” says Isaacs. Basically, Aduro’s platform uses genetically modified bacteria and viruses to activate the immune system to fight specific cancers. Aduro will use the funding to support key clinical development milestones “and significantly expand the applicability and ther- Bayer HealthCare has been a leader in biopharmaceutical treatments for Hemophilia since it brought its global biotech manufacturing and R&D site to Berkeley in 1992. As Berkeley’s largest private employer, Bayer is important not only for its investment in the City and its contributions to the regional economy, but for its commitment to developing the East Bay’s technical workforce. Bayer is the third-largest biotech employer in the Bay Area, employing more than 1,450 people in biotech manufacturing as well as an additional 75 employees in R&D. Beyond that, Bayer is committed to training new generations for jobs in biotech. “The University is a key factor in having access to top talent here.” says Joerg Heidrich, Bayer’s senior vice president, global head of Product Supply-Biotech and Berkeley site head. “In addition to high-end scientists, we need a range of qualified people, especially those trained in science manufacturing.” To that end, Bayer helped to establish the Biotech Partners program, which works with underserved youth to attract them to science, technology, engineering and math (STEM). Heidrich’s proud that more than 50 interns have been hired by Bayer and that many other participants in the program went on to college – for many, the first in their family – and have found work in related industries. The program now involves more than 35 corporate, government, education and industry partners and is seeking to expand throughout the Bay Area. More than 2,000 students have been trained over 20 years. In 2009, Bayer’s R&D pipeline was yielding the promise of new, improved hematology drugs, and Bayer needed to prepare to manufacture the next generation of products. The City of Berkeley worked actively with state and local entities to help convince the Bayer Holding Board to invest $100 million to convert their Berkeley main manufacturing into a state-of-the-art facility. “The whole Bay Area is a hub for innovation,” says Heidrich, “but if you look at the East Bay, there’s more room for manufacturing. That’s where the future is, in high-end, innovative manufacturing, whether its pharmaceuticals, electric vehicles or robotics.” “We collaborate with a number of UC Berkeley scientists who are widely regarded as leaders in their respective fields.” Stephen Isaacs, CEO, Aduro apeutic indications for our technologies,” says Isaacs. The company also has agreements with Johnson and Johnson Innovation (Janssen Biotech, Inc.) for the development and commercialization of novel immunotherapies for prostate and lung cancers. Being based close to the University, has been instrumental in Aduro’s success, according to Isaacs: “We collaborate with a number of UC Berkeley scientists who are widely regarded as leaders in their respective fields, and it’s an important factor for recruiting. Some of the brightest graduates in the country come out of UC Berkeley.” February 27, 2015 brilliant n BERKELEY n Booming Advertising Supplement 21 “We’re in Berkeley because our birthplace was at the University, but we quickly found that it’s also a great place for recruiting.” Rachel Haurwitz, CEO, Caribou Biosciences LightSail Energy Energy in compressed hot air Caribou Biosciences Revolution in genome research Seeing the urgency of society’s need for a sustainable source of energy, Danielle Fong left a PhD program at Princeton to co-found LightSail Energy in Berkeley. Paolo Vescia Caribou Biosciences is an early-stage startup that’s revolutionizing genetic research and gene therapy. The company was founded in 2011 by Jennifer Doudna, Rachel Haurwitz, Martin Jinek and James Berger, based on research carried out at Doudna’s UC Berkeley lab. Doudna, a professor of molecular and cell biology at UC Berkeley, and Jinek, a post-doctoral fellow in working in her lab, co-invented a precision DNA editing technique that has wide-ranging implications for biology and medicine. Caribou’s genome engineering technology, called CRISPR, has the ability to enter cells and precisely alter DNA sequences. While Caribou does not yet have products of their own on the market, they’re harnessing the CRISPR technology in partnership with other companies to transform basic biology research into therapeutic products and applications for use in agriculture and industry. Caribou was initially a small tenant at the California Institute for Quantitative Bioscience East Bay Innovation Center (QB3 EBIC) at 2929 Seventh Street. Caribou has since grown to take the entire site. QB3 EBIC has expanded into Wareham Development’s new facility at 820 Heinz, in Aquatic Park Center “We’re in Berkeley because our birthplace was at the University, but we quickly found that it’s also a great place for recruiting,” says Caribou CEO Rachel Haurwitz. “Berkeley is centrally located so employees from across the wider Bay Area can get here in a reasonable amount of time.” Haurwitz also finds it compelling to be part of the bioscience community clustered in Berkeley and along the East Bay Innovation Corridor. Based on the promise of CRISPR as a drug-discovery research tool, Caribou recently announced a research collaboration and Series A investment agreement with Novartis, a leader in the health-care industry. Doudna, who also directs the new Innovative Genomic Initiative at UC Berkeley, was recently named a fellow of the National Academy of Inventors and a winner of the 2015 Breakthrough Prize Foundation award in fundamental physics and life sciences. “It’s old news that we have an energy problem. It’s not sustainable to use fossil fuels for power indefinitely, but what people don’t understand is how urgent it is,” says Danielle Fong, co-founder of LightSail Energy. Renewables like wind and solar have been getting increasingly inexpensive, but the missing piece has been how to store the energy produced by these intermittent sources. “That’s our challenge,” says Fong. “We started the company to figure out how to build the most economical energy storage so renewables can be used to power the planet.” LightSail’s innovation is to replace batteries, that are expensive and degrade over time, with air compressors and storage tanks that are cheaper and longer lasting. “Essentially, they’re very similar to automobile engines in many respects,” explains Fong. “Automobile engines are really inexpensive to produce for the amount of power they put out. If you used just 1 percent of the world’s automotive engine production for energy storage on the grid, you could supply all the energy the world would need.” LightSail’s headquarters are in the former Scharffen Berger chocolate factory at aquatic Park Center, which has the space to accommodate product design, testing and manufacturing. Fong, who left a PhD program at Princeton to start LightSail, moved to Berkeley on the advice of entrepreneurial guru Paul Graham, who named six university towns as the best places to start a company. Of those cities Fong and co-founders Steve Crane and Ed Berlin considered, Berkeley came out on top. Continued on next page 22 Advertising Supplement brilliant n BERKELEY n Booming San Francisco Business TIMES Biotech and Cleantech Continued from previous page “It has the university, it has the right vibe, the right values and a high quality of living,” says Fong. And it’s relatively inexpensive: “When you’re just starting out, university towns make it fun to be poor.” But more importantly, says Fong, is “the atmosphere of possibility here. There’s an innovative culture that encourages trying new things, even if it’s a really ambitious idea.” For LightSail, which is in the business of making things, Fong appreciates Berkeley’s community of fabricators, artists, scientists and engineers – “people who are inventing and building things, from the ingenuity of the art cars at Burning Man to discoveries in the hard sciences.” Empact Showcase, which highlights the impact of America’s top young entrepreneurs on the global economy, recently named LightSail Energy Best Technology Company, and Forbes named Fong a standout in the field of energy in its 30 under 30 ranking. Siemens Advancing human health Siemens is a global powerhouse with businesses spanning industries from energy to transportation, technology to health care. Two of these, Siemens Healthcare Diagnostics and Siemens Corporate Technology, are core to Berkeley’s developing cluster of bioscience and clean tech companies. The headquarters for Siemens’ molecular diagnostics business, now at 725 Potter St., was established in Berkeley in 2006 following its acquisition from Bayer Diagnostics. For us, “it’s all about talent and access to this talent,” says Fernando Beils, Siemens Healthcare Diagnostics’ vice president, general manager and CFO. With the proximity to UC Berkeley, UCSF and Stanford, and the many cutting-edge companies in the region, it’s easy, says Beils, “to find the right talent, with the right focus, passion and science needed.” And because the industry is growing here, it’s also where the investors are, where the industry’s important conferences are taking place, where the talent wants to be. Siemens’ molecular testing systems enable early detection of major infectious diseases, monitor treatment efficacy and are used to select targeted, individualized treatment options, often in cooperation with pharma companies and other research partners. “People in Berkeley and the Bay Area have a mindset that is pretty much aligned with helping to get things done,” says Beils. “The whole environment is very upbeat for advancing new ideas. That’s what makes it so unique.” In 2014, Siemens opened a new Corporate Technology Center in Berkeley, which focuses primarily on the Web of Things – interconnecting physical objects via the Internet and digital technology. In addition, Siemens’ Technology-To-Business (TTB) Center, founded in 1999, supports the conversion of new technologies into profitable businesses. The result has been new or enhanced Siemens products, entirely new Siemens businesses and new, independent partner companies. QB3 East Bay Innovation Center (QB3 EBIC) Startup-boosting partnership The QB3 East Bay Innovation Center (QB3 EBIC) is located at Wareham Development’s Aquatic Park Center in West Berkeley at the heart of the East Bay Technology Corridor, the second largest life-science and technology cluster in Northern California. QB3 is the acronym for the California Institute for Quantitative Biosciences. QB3’s EBIC is the result of a unique public-private partnership between UC Berkeley, UCSF, Lawrence Berkeley National Laboratory (Berkeley Lab) and Wareham Development. The 17,300-square-foot space is designed to support startups in sectors like pharmaceuticals and chemical bioproduction with top-quality wet labs, major research equipment and space for support functions. Occupants have access to the QB3 network of shared research facilities at UCSF, UC Berkeley, the Berkeley Lab and UC Santa Cruz. Tenants can also exploit QB3’s comprehensive support network, including mentoring, business-skills training and introductions to potential funders. Moreover, QB3 EBIC members benefit from being in the center of the Berkeley- Emeryville Bio Cluster, which is comprised of dynamic small startups and mature global players like Novartis and Bayer HealthCare. The location makes it easy for new players to interact with a wide range of potential partners. Kiverdi Making sustainability profitable Converting industrial waste into the building blocks of consumer products is a win-win for business and the environment. Kiverdi, founded by Lisa Dyson and John Reed, former post-doctoral students at UC Berkeley and Lawrence Berkeley National Lab, are doing just that. Kiverdi is developing disruptive, drop-in replacements to oleochemicals and petrochemicals by converting low-cost, waste carbon into high-value chemicals at a fraction of the “Berkeley is a hub of innovation.” Lisa Dyson, CEO, Kiverdi cost of current approaches. Those replacements can then be used to produce personal and household-care products for customers seeking cost-competitive, sustainable, higher-performing alternatives. As a startup, Kiverdi initially worked with the QB3 Incubator Network in San Francisco, but moved to Berkeley to be closer to the Lawrence Berkeley National Laboratory. The partnership has enabled Kiverdi to take advantage of the Lab’s high-quality staff as well as its state-of-the-art facilities. The company is also partnering with the California Energy Commission on speeding up the commercialization of CO2 waste. In addition to developing their technology, Kiverdi’s challenge – like that faced by other startups – has been building a sustainable and scalable business model. “Berkeley is a hub of innovation. It is a great place to attract both technical and non-technical talent,” says CEO Dyson. “With so many biotech startups in the East Bay, we’ve surrounded ourselves with people who have strong expertise in building great businesses.” “The beneficiaries are Kiverdi’s customers,” says Dyson. “By using our technology, rather than paying to get rid of waste, companies can convert their manufacturing waste into raw materials they can use in their manufacturing process.” Caribou Biosciences researcher at the QB3-East Bay Innovation Center. Caribou is one of the companies developed from the Institute’s Startup in a Box program. February 27, 2015 brilliant n BERKELEY n Booming Advertising Supplement 23 24 Advertising Supplement brilliant n BERKELEY n Booming San Francisco Business TIMES Food Culture Berkeley’s three weekly Farmers Markets offer a sense of community along with organic produce. Berkeley is for foodies B erkeley is well-known for quality dining and as a source for cutting-edge food ideas. After all, the California food revolution was born here in the 1970s at Alice Waters’ Chez Panisse restaurant. Berkeley’s food scene continues to impress with quality cuisine, fresh, locally-sourced ingredients and memorable experiences. With more than 350 restaurants citywide it would be impossible to list every great Berkeley eatery, but a sampling gives a taste of what’s available. New restaurants & cafes Major investments in new restaurants have expanded the Downtown Berkeley dining scene. Newer arrivals include Revival Bar and Kitchen which boasts a “snout to tail” philosophy that inspires their housecured meats; Gather, which focuses on local ingredients; Build Pizzeria, a create-your-own Neapolitan pizzeria and bar; East Bay Spice Co., a bar and restaurant with South Asian cocktail flavors and Indian street food; and Eureka!, the first Bay Area location for a California group of gourmet, farm-to-table burger restaurants a broad offering of beers, whiskeys and bourbons. Berkeley’s selection of new eateries stretches beyond the Downtown. There’s Iyasare on Fourth Street, Easy Creole on Alcatraz, and Farm Burger and Doughnut Dolly on Ninth Street in West Berkeley. Other favorites are Smoke on San Pablo near Dwight, a barbeque joint featured in Gourmet magazine, and Emilia’s Pizzeria on South Shattuck. Artisanal food producers & markets Berkeley is also a preferred location for artisanal food producers like the Acme Bread Company, TCHO Chocolates and June Taylor Jams. Throughout the City, specialty markets cater to residents’ preference for natural foods, locally sourced produce and top quality meats and fish. Possibilities abound. Berkeley is home to stalwarts like Tokyo Fish and Mi Tierra on San Pablo, Star Meats on Claremont, and Monterey Market as well as to relative newcomers like Café Rouge’s meat market and the Local Butcher Shop. There are also larger full-service groceries like Whole Foods, Andronico’s and the two Berkeley Bowl locations (regional destinations for serious foodies). Breweries & wineries Berkeley is gaining a reputation for craft beers and critically acclaimed wineries. California leads the nation’s craft brewing industry, and Berkeley has seen more a notable increase in the number of independent, handcrafted breweries opening in the city. Brothers John and Reid Martin, who established Triple Rock Brewery & Alehouse in Berkeley in 1985, opened the door to the craft beer Friends gather at FIVE Restaurant in the Hotel Shattuck Plaza. culture. Triple Rock now enjoys the title of the oldest original brewpub in the country. In 1997, Pyramid Brewery & Alehouse opened in an old warehouse off Gilman, quickly becoming a popular destination. Jupiter, housed Downtown in an old livery stable, serves its own handcrafted beers and ales along with wood-fired pizzas. Trumer Brauerei Berkeley, sister to the 400-year-old Trumer Privatbrauerei in Salzburg, opened in 2004 on Fourth Street. Newer pubs include Sierra Nevada’s Torpedo tasting room and the Westbrae Biergarten on Gilman. Rare Barrel on Parker creates award-winning aged sour beers in the Belgian tradition. In South Berkeley Viet Vu, a Munich-trained brew master, opened the Hoi Polloi Brewpub and Beat Lounge in the Lorin District. And in North West Berkeley Fieldwork Brewing is opening its doors in March. Berkeley wineries that feature hand-crafted wines, organic or locally sourced grapes and natural processes include Urbano Cellars on 4th Street; tiny Broc Cellars, self-described as a “true, urban, low-wattage” winery; and Donkey & Goat. Coffee culture As a university town, Berkeley has always enjoyed a lively café scene, but the artisanal coffee culture got its start here in 1966 when Alfred Peet opened his small coffee store at the corner of Walnut and Vine streets. Many flocked to Peet’s dark roast, richly complex coffees, and by 1969, Peet’s Coffee & Tea had become a magnet for other artisan food crafters. The neighborhood around the coffee store soon earned its “Gourmet Ghetto” moniker. New cafes continue the tradition, include Philz and Guerilla Café in the Gourmet Ghetto, Alchemy on Alcatraz in the Lorin District and Local 123 on San Pablo at University. February 27, 2015 brilliant n BERKELEY n Booming Advertising Supplement 25 Comal Lively Downtown destination “The City’s support is part of the dramatic shift that’s happening here.” John Paluska, Owner, Comal Comal, located just north of the Downtown Berkeley BART station, has quickly become an Arts District gathering place for locals and visitors alike. Housed in a 1927-era, warehouse-style building, Comal has a secluded rear patio with a full bar, covered dining area and al fresco beer garden with fire pit. The ambiance is urban, arty chic, with a ceiling exposed to the rafters, but the atmosphere is warm and inviting. Berkeley’s Meyer Sound Laboratories was brought in to finetune the space to make it both vibrant and conducive to sophisticated dining. Executive Chef Matt Gandin, former chef de cuisine at San Francisco’s Delfina, creates earthy, modern interpretations of dishes from throughout Mexico, with emphasis on Oaxaca and neighboring coastal regions. An “all-Mexican” drinks menu features craft cocktails, house-made sangrias, a curated collection of agave spirits and a diverse selection of local beer and wine on tap. “Opening a restaurant is something I wanted to do for a long time, and I decided to go for it,” says owner John Paluska, a former manager of the band Phish. The two occupations have more in common than one might think, he says, “it’s all about working behind the scenes to create a memorable experience for your customers.” Though friends and colleagues expressed skepticism about his choice of locales, Pal- Kirsten Lara Getchell - klgphotography.com TCHO found new digs in Berkeley’s Marchant Building. Comal is a favorite Arts District gathering place. uska saw the “untapped potential” in the site: lots of foot traffic, easy public transit access and thousands of ready customers. Paluska opened Comal with high goals, and says it’s “proven to be a fantastic location.” “We’re really lucky to be in Berkeley. The customer base here really appreciates what we do because they’re open to new experiences and are an adventurous group of eaters.” Paluska, who now serves on the board of the Downtown Berkeley Association (DBA), says people need to reappraise their view of starting a business in Berkeley. “There’s an old notion that Berkeley is a tough place to open a business,” he says, “but we really enjoyed a tailwind of support from the DBA and the city’s Office of Economic Development.” Paluska also credits DBA’s PBID for making a dramatic impact on the cleanliness and attractiveness of Downtown streets. “It’s part of the dramatic shift that’s happening here.” The Berkeley Kitchens was a concept ideally suited to Berkeley. TCHO Chocolate Berkeley was the right move The Berkeley Kitchens New concept in commercial kitchens It’s no small feat to move a factory, but that’s just what TCHO Chocolate has done, picking up stakes in San Francisco and settling into Berkeley’s Marchant Building at 3100 San Pablo Avenue. TCHO is one of Berkeley’s newest additions to its quickly expanding food production scene. The new location is within blocks of a cluster of up-and-coming gourmet food producers, breweries, coffee roasters and other foodie destinations, as well as a host of great galleries and retail shops and new residential condos. “We’d outgrown our facility on Pier 17 in San Francisco, and found what we needed in Berkeley,” says Mike Smario, TCHO’s director of operations. What Berkeley offered was space to expand TCHO’s chocolate production, consolidate operations and eventually add a new and bigger retail shop. Equally important was West Berkeley’s bohemian vibe and “people who embrace TCHO’s core values,” says Smario. “We’re a brand and we wanted to stay close to where our heart is.” TCHO was attracted to Berkeley’s rich history of innovation in the arts, politics and cuisine. “The people here appreciate what we’re trying to accomplish,” says Smario, “which is to produce high-end, organic, fair trade, premier chocolate.” “Berkeley Kitchens is a repurposed industrial facility that now houses a collection of 15 commercial kitchen / food manufacturing spaces for artesian food producers,” says Jonah Hendrickson, a former sculptor turned real estate developer. Hendrickson’s first foray into the development world was carving up a 40,000-ssquare-foot West Oakland warehouse into small units for artists, designers, contractors, printers and others engaged in creative pursuits. In search of a building to buy, Hendrickson found a great property in West Berkeley. “Berkeley was ‘pre-qualified’ in a way,” he says. “I grew up here and was very familiar with the culture in West Berkeley – it’s filled with people who are in the business of making things, and who need space to create. There’s a huge pent-up demand.” “It’s surprising nothing like this already existed,” says Hendrickson. “People in the Bay Area – particularly in Berkeley – love food. If this idea was going to work anywhere, it was going to work in Berkeley.” Hendrickson found the City of Berkeley a great collaborator in developing a building that was designated as having historical significance, and had been redtagged for seismic issues. “Everyone in the City was very responsive and easy to work with,” says Hendrickson. “Their enthusiasm for the project was really encouraging.” Kitchens include an array of companies, from Baron Baking and Mission: Heirloom to Shrub & Co., Stonehouse Olive Oil and Ruby’s Roast Coffee. 26 brilliant n Advertising Supplement BERKELEY n Booming San Francisco Business TIMES Business Development Berkeley makes doing business easier than ever W hether you’re a business startup; an established firm looking for space to expand; a builder, developer or investor looking for a great opportunity, we have a well developed community of partners ready to assist you. Our help ranges from easy-to-use mobile websites to find the space or business partner to fit your needs, to high-level, personalized assistance in setting your Berkeley business strategy. Maybe you just want to plan your Berkeley weekend getaway to enjoy our dining, shopping, and culture. Whatever your goal, the organizations below will help you get you what you need. Wareham Development life science facility under construction in West Berkeley. Abundant help for starting a business in Berkeley Berkeley’s Office of Economic Development Berkeley Chamber of Commerce cityofberkeley.info/oed berkeleychamber.com Assistance to new and growing businesses in Berkeley. Expertise in commercial real estate, financing, economic data, green business, and marketing. The “Voice for Business in Berkeley” works in close partnership with the City of Berkeley to attract and support businesses and to embrace Berkeley’s new wave of innovators. City of Berkeley Office of Economic Development 2180 Milvia Street, 5th Flr. Berkeley, CA 94704 TEL: 510-981-7530, TDD: 510-9816903, FAX: 510-981-7099 E-mail: [email protected] Locate in Berkeley locateinberkeley.com Listings to help business owners find the right space at the right price. A wide variety of commercial spaces to start or grow a business – from nascent startups to corporate headquarters, retail and restaurants to light manufacturing. The site lists the vacancies among the 1.5 million square feet of office space within five blocks of the UC Berkeley campus as well as Citywide. Users can search by use (retail, office, industrial); neighborhood; square footage or other key criteria. Also includes property photos, descriptions and links to brokers or owners. A service of the City of Berkeley’s Office of Economic Development. Partners in Berkeley’s economic development: The Downtown Berkeley Association downtownberkeley.com The Downtown Berkeley Association (DBA) is an independent nonprofit organization and the Owner’s Association for the area’s Property-Based Business Improvement District. DBA works to create a vibrant and prosperous City Center by providing clean and welcoming services, promoting Downtown and attracting and retaining new businesses. Business Improvement Districts cityofberkeley.info/oed (click on Business District Associations) Six Business Improvement Districts (BIDs) across the City raise more than $2 million in private funds to supplement municipal services in retail districts. The Downtown Berkeley BIDs ensure that streets are cleaner, landscaping is fresh and maintained, and visitors are welcomed by friendly “Ambassadors.” Visit Berkeley visitberkeley.com The place to start for anyone who wants to visit Berkeley. Information on Berkeley as a destination for small conventions, meetings, events, leisure travel and more. The UC Berkeley Visitor Center visitors.berkeley.edu Complete information for visitors to UC Berkeley campus. Green Pathway to Development in Downtown cityofberkeley.info/dap Berkeley’s voluntary “Green Pathway” development review process provides a streamlined permit process for buildings that exceed green standard development and provide extraordinary public benefit. Resources for Technology Businesses n Berkeley Business Incubators berkeleystartupcluster.com Some of Berkeley’s nationally known businesses got their start in one the community’s business incubators, which provide bridges from the academic world to commercial markets. For a complete list go to berkeleystartupcluster.com/resources and click on Incubators. n Berkeley Startup Cluster berkeleystartupcluster.com High-growth, tech-related companies, events or resources. Their newsletter includes job openings and news about the latest investments in Berkeley ventures. n UC Berkeley’s Office of Intellectual Property and Industry Research Alliances (IPIRA) ipira.berkeley.edu Allows industry research partners to interact with the University. IPIRA offers sponsored research collaborations, intellectual property commercialization (technology transfer), and more. n The Berkeley Laboratory’s IPO: ipo.lbl.gov Lawrence Berkeley National Laboratory’s Innovation and Partnerships Office (IPO) helps move technologies from the Lab to the marketplace by managing partnerships with the clients in the private and public sectors. brilliant n February 27, 2015 BERKELEY n Booming Advertising Supplement 27 Innovative Lawyers for Berkeley’s Innovators Contact the Chamber Polly Armstrong, CEO 1834 University Ave. Berkeley, Ca 94703 Phone: 510-549-7000 Innovation is the catalyst for growth. Berkeley companies that want to achieve top-line growth and bottom-line results turn to Wendel Rosen. With more than 100 years of proven experience backed by our full-service capabilities, Wendel Rosen knows the local landscape. And we’ve helped clients in all types of industries achieve their goals. From start-ups looking to launch in Berkeley to established enterprises poised for growth, we provide critical insight and counsel to companies whose operations are complex, time-sensitive and subject to multiple areas of law. Whether navigating local business and employment regulations or moving your next project into the development pipeline, our attorneys are ready to help guide you through the local terrain. • Real • Developers Thousand Oaks Northbrae Gourmet Ghetto • Builders North Berkeley Hills • Technology San Francisco Bay Downtown • Green Businesses • Manufacturing • Health Central Berkeley Elmwood South Berkeley Claremont Care • Nonprofits • Professional • Financial the leader in the east bay. & Education • Restaurants • Suppliers wendel.com & IP • Retail UC Berkeley West Berkeley estate services & Wholesalers Services 28 Advertising Supplement brilliant n BERKELEY n Booming San Francisco Business TIMES Intelligent Growth 740 Heinz Avenue Wareham’s latest addition to its Aquatic Park Center in Berkeley. • 105,000 SF of world-class office and laboratory in Wareham’s Aquatic Park Center campus in Berkeley. • Home to Siemens, LBNL, XOMA, Dynavax, LightSail Energy, CMC Biologics, DTSC, and to startups at the QB3 East Bay Innovation Center. • Located in the vibrant East Shore Innovation Corridor with hundreds of other research and tech companies. • Minutes from UCB and UCSF Mission Bay campuses. • Abundant campus amenities and transportation options including shuttles to BART and Amtrak Capitol Corridor. • LEED Pre-Certified Gold. • Ready for tenant improvements in April 2015. Timothy Mason 415-229-8918 James Bennett 415-229-8948 Eric Bluestein 415-229-8970 Distinguished buildings for noble and Nobel innovators since 1977. Emeryville · Berkeley · Richmond · Marin County · Palo Alto · Sun Valley, ID · 415 457 4964 · www.warehamdevelopment.com
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