For immediate release
ANTA Sports Unveils Designated “KG” Sportswear Series
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ANTA’s Shanghai outlet draws crowds of enthusiastic basketball fans
for limited edition “KG” series box set
(Hong Kong, 21 October 2010) ANTA Sports Products Limited (“ANTA Sports” or the
“Company”, stock code: 2020) kicked off the sales promotion event of ANTA’s limited
edition “KG” series box set at Sports City in Grand Gateway, Shanghai. The event was to
celebrate the official launch of ANTA’s designated “KG” sportswear series for NBA superstar
Kevin Garnett, the Company’s endorsed basketball player, which has been launched along
with impressive featured TVC and POP in mid-December. The pair of “KG” basketball shoes
worn by Garnett in his first game during the current NBA season was also displayed in the
event, which drew crowds of Kevin Garnett’s fans who clamoured to get a glimpse of the
shoes that are specially designed by ANTA for their idol. Only 15 of them were lucky enough
to win the pass (after several rounds of games and lucky draws) to purchase the ANTA’s
limited edition “KG” series box set.
The Company adheres to the concept of simplicity in Kevin Garnett’s first pair of ANTA
designated shoes design. Garnett’s shoes are designed for home and away matches
respectively, one in white and the other in black. The green colour also makes the shoes
stand out in the court. The pattern of the shoes sole resembles that of the wooden floor of
Boston Celtic’s home court. The word “Garnett” and Garnett’s team jersey number “5” have
been printed on the shoes to show the exclusivity of the shoes. Using different forms of
“A-Jelly” technology in different parts of the “KG” basketball shoes sole, the Company has
further enhanced their shock resistance, offering better protection to the athlete. The Velcro
tape design in the shoes will also help enhance the athlete’s performance.
Photo 1: The ANTA’s limited edition “KG” series box set, with items such as Garnett’s
autographed postcard, “KG” basketball shoes and jersey, notepad and water bottle.
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Photo 2: 15 lucky basketball fans won passes to purchase the ANTA’s limited edition “KG”
series box set.
Photo 3: Garnett wore this pair of shoes, known as ANTA’s “KG 1” basketball shoes in
his first game of the current NBA season. The shoes, with Garnett’s autograph, were
displayed in the sales promotion event at Sports City in Grand Gateway, Shanghai.
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About ANTA Sports Products Limited
As one of the leading branded sportswear enterprises in China, ANTA Sports Products
Limited primarily designs, develops, manufactures and markets sportswear, including
sports footwear, apparel and accessories. The Group has established an extensive
distribution network and nation-wide retail outlets throughout China under the
management of the distributors. The Group places great emphasis on branding by
integrating the resources from sponsorship of sports leagues, placement of
advertisements, online interaction with consumers and endorsement of elite athletes
with featured products in order to enhance brand and product differentiation. For
the past nine years, ANTA’s footwear has been enjoying a leading position in the
composite index on market shares in China.
For further information, please contact:
ANTA Sports Products Limited
Investor Relations Department
Tel:
(852) 2116-1660
Fax:
(852) 2116-1590
E-mail: [email protected] / [email protected]
Hill & Knowlton Asia Limited
Carol Mak / Daphne Ho
Tel:
(852) 2894-6283 / (852) 2894-6320
Mobile: (852) 6126-5261 / (852) 6532-2497
E-mail: [email protected] / [email protected]
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