lifestyle
ON SCREEN
SCIENCE beauty
arts BUSINESS
SPORT MUSIC
fashion FOOD
CULTURE fitness
COMMUNITY
TECHNOLOGY
destination
SOUTHLAND
experience RECIPES
OUR PEOPLE
Southland’s annual Culture & Lifestyle magazine
Media Kit
www.thelife.co.nz
The Life
The Life is a high quality annual magazine that showcases
the greater Southland region in a stylish fashion.
The Aim
The aim of The Life is to entertain, inform, change
perception and flaunt Southland’s people, culture and
much desired lifestyle.
The Content
Very ‘pro Southland’, The Life is all about showcasing what
Southland and its people have to offer, from our unique
lifestyle and diverse culture to our humble achievers and
hidden treasures. The Life includes well-written articles,
feature contributions and covers all aspects of our lives,
including fashion, music, technology, community, the arts,
food and tourism.
The Look
The Life combines sleek, chic design and layout to
support the stylish image it portrays of the region. It
is professionally presented in gloss print and works
to engage audiences with stunning professional
photography.
The Readers
The target audience for The Life is primarily men and
women 25+ years with a past, current or future connection
with Southland. This captive audience of locals and
visitors is highly desirable, enthusiastic about our region
and willing to learn, spend and sample all that Southland
has to offer. The magazine also has a wider appeal,
suitable for anyone else wanting to find out more about
the people, lifestyle and culture of our great region.
The Publishers
The Life magazine is a product of Market South’s
production brand, ‘The Locals’. As a proud locally
owned and operated Southland business, Market South
developed The Life to make a real impression and catch
the attention of those far and wide.
The Circulation
With a print run of at least 5,000, The Life’s circulation gains maximum reach across three
main means, reaching diverse audiences with multiple eyes per copy and an estimated
readership of 200,000.
1. Retail - More than 40 retail outlets throughout Southland, Fiordland, Central Otago and
Otago stock The Life. Regular radio, newspaper, website, point of sale material, counter
stands and social media endorsements support sales in this area.
2. In room accommodation - Southland and Fiordland hotels and motels are offered
the opportunity to use The Life as their exclusive in-room accommodation magazine.
Across 12 months, The Life magazine is viewed by more than 120,000 guests.
3. Corporate bulk and commercial orders - Businesses use The Life as a recruitment and
promotional tool, as well as client and staff gifts. Commercial orders reach audiences
through waiting rooms, coffee tables, cafes and salons.
The Advertising
As a positive, stylish annual magazine with high retention value and readership The Life is
an attractive advertising option for all. From full display adverts to tourism listings, there
are many marketing opportunities for organisations and businesses looking for a point of
difference.
At a glance
Advertising benefits
� 12 month exposure
Published by
The Locals,
Market South Ltd
� Captive audience
Size
A4, approx 150 pages
� Positive associations
Frequency/Display life
Annual/12 months
Print Run
Min. 5,000
Circulation
Southland and Fiordland retail and accommodation in-room,
corporate and commercial
orders
Estimated Readership200,000
�Pro-Southland
� Style leader
� Value for money
�Longevity
� Multiple readers
� Free advert design
� Quality print
Perfect for
� Locals & visitors
Target Audience
Men and women 25+ with a
past, current or future
connection with Southland
� Client gifts
Print Quality
Supreme quality protective
cover, high-grade paper stock,
robust perfect bound � Waiting room & coffee tables
� Corporate handouts
� In-room accommodation
� Ex-pat or other gifts
� Recruitment & migration
What people tell us
d to see
excellent; I’m please
is
e
in
az
ag
m
fe
Li
“The
produce it”
en brave enough to
be
s
ha
h
ut
So
t
ke
ar
M
“It is brilliant... great stories... great pics...
very professional”
“Thank you for producing an upbeat magazine
about Southland and Fiordland”
“I have just been shown a copy of The
Life magazine which has led me to go and
purchase one – what a fabulous magazine!”
“A top class publication”
“Congratulations on the launch of such a grea
t
magazine – I’ve had nothing but rave reviews
from those I have shown the mag to”
“Makes me proud to be a Southlander”
Phone: (03) 214 4455
Fax: (03) 214 4400
Email: [email protected]
“It’s exactly what Invercargill needs and
I was so pleased to read your excellent
articles showcasing Southland talent”
Level 4, 5 The Crescent,
Invercargill
PO Box 1637,
Invercargill 9840
“An amazing job”
The Locals also produce
Edition 8
Published and distributed by
Market South Ltd.
Quality Food & Great Service
Ph. 03 214 4455 - marketsouth.co.nz
a day
a week
24 hours
7 days
 Barista coffee
 Ice Creams
 Milkshakes
“I have put one in the café and we have had
people commenting on it. Great to see a
glossy mag with people we know in it!”
Cafe Magazine Best Cafe Awards 2010
premium coffee cafe
73 Dee Street
Invercargill
03 214 1914
Mon to Fri: 7am - 4pm
Sat: 8am - 2.30pm
PH 0800 488 282
INFORMATION CENTRE
INTERNET CAFE BAR
LAUNDRY
BEDS FROM $1 (LIMITED NUMBER)
30 - 32 DEE STREET
www.tuataralodge.co.nz
Splash Palace
Steam
Room
Sauna
Swirl
Swirl Pool
Pool
Leisure Pool
Leisure Pool
50m Lap Pool
50m Lap&Pool
Waterslide
Café
Waterslide & Café
OPEN EVERY DAY
DAY
Phone: 03 217 7506 -OPEN
56 EllesEVERY
Road
www.splashpalace.co.nz
OPEN EVERY DAY
w w w . sA great
p l range
a s ofhtramping,
p a lcamping
a c e& hunting
. c ogear
. nfor z
your outdoor pursuits at competitive prices
2012 LTD
Cnr Fox & Dee Streets, Invercargill
MINI BUSES - VANS - CARS - UTES - COVERED TRAILERS
FURNITURE TRUCKS
Cell. 0274 324 152 - Colin
Cell. 027 651 6923 - Bradley
31 Tay Street, Invercargill 03 218 3239
www.southernadventure.co.nz | [email protected]
MON-FRI: 8.30am-5.30pm SAT: 10am-3pm
www.riversiderentals.co.nz
A qualification with
Certificates
Diplomas
Degrees
Graduate Certificates
Graduate Diplomas
Postgraduate
Study Anywhere with SIT2LRN
Call us today!
0800 4 0 FEES
www.sit.ac.nz
Thai Dee
9 Dee Street
Phone 214 5112
Thai Saigon
www.thaifood.co.nz
Fully licensed & BYO
Takeaways available
122 Dee Street
Phone 218 3048
Lunch
MOn-Fri 12-2PM
DinnEr
7 DaYS 5-9.30PM
Invercargill’s
newest coffee bar
right in the centre of town!
47 Don Street, Invercargill | O3 218 8799
Great Coffee - Great Service - Great Food
Un/Powered Sites
Quality budget
accommodation
Ensuite Units and Cabins
Centrally located
“An excellent showcase for Southland, I’m so
impressed - a publication that we are proud
of”
“Best in Southland”
three bean
 Sweets & Treats
 Bread & Milk
 Fresh Sandwiches
COLLINGWOOD
FOODCENTRE
112 North Road, Invercargill | 03 2157405
Free WiFi - Quiet Location
Clean showers & kitchen
47 Tay Street
Invercargill
(03) 218 9748
HEALTHY
TASTY
EASY!
Order online at www.pitapit.co.nz