“The Registry of Changemakers”
A Common Framework for Public Good
Jaan Aps
Chairperson
Estonian Social Enterprise Network
TwiEer (personal views): @stories4impact
Fun fact # 1: In
2007-2009, played a role
in drowning“ a social
enterprise (outcome:
debts 250 000+ euros)
and then helped to save it
Fun fact # 2: In 2014, was
elected as a mission person
of the year in Estonia for a
long-term contribution to
promoting social impact
analysis in civil society.
Sounded like an urgent call
to retire early...
Ouraim:toincreasethe
…number…
…(managerialandentrepreneurial)capacity…
…societalimpact…
ofsocialenterprises
DIVERSITYofsocialenterprise
sectormightbe…
…itsgreateststrength
If no interventions:
…itsmostrestrainingweakness
Whatneedsintervening
isnotdiversity
(asitissector´sgreateststrengthJ)
buthowwedealwithit
ThechallengesofdemonstraGng
thevalueofadiversesector
strategically
A social enterprise leader:
•  Motivation (How does impact analysis help us…
practically?)
•  Skills (Longitudinal study with a control group… Pardon
me… Longi… what?“)
A public sector decision-maker:
•  Understanding (Those cute initiatives form a sector?)
•  Reference points (If its value is not about export and highvalue jobs, then why are we wasting our time discussing
it?)
Social impact analysis field is
emerging rapidly... and very randomly
The space of
social purpose
organisations
Compiles a new
strategy document
that includes
outcome indicators
SocEnt # 1
SocEnt # 2
One-off SROI report
about one of its
programs
SocEnt # 3
Creates a section „Our
success stories“ on its
web page
Frameworks & um...
integrated frameworks
Standards
Formats
Methods & um....
methodologies
Good
Toolkits Guidelines
practices
Tools
(kinda
Tools (free...
free) (expensive...
& proud of it)
& proud of it)
Indicator
Manuals databases Web sites
Small & medium sized
changemakers...
LEFT BEHIND
Toachievesystemicchangein
se0ngclearimpactobjec6ves,
evalua6ngtheresults
andlearningasasector,we:
•  DON´TJUSTNEEDmoreandmoreadvancedglobal
standardsforrela6velyfeweliteorganisa6ons
•  DOALSONEEDbasicna6onalstandardsthatwould
beapplicabletoeverysingleorganisa6on
Theprincipleswehopeto
followwhendevelopinga
standardisedsystem
Useful
Nationally obligatory (in the future)
Free
Providing aggregatable data
Linked with public interface
Tounderstandandcontributetosector´s
potenGalstrategically,weneed:
„SocialEnterpriseCompanyRegistry“
–standardisedprinciplesandtoolsto
analyseandinsertrelevantdata
thatfeedsdirectlyinto
AND
„SocialEnterpriseLinkedIn“–
astandardisedenvironmentforpublishingSEdata
(thatenables„search“,„compare“,andsta6s6cs)
NoITsystemsis
thesolu6on…
BUT…
AnexampleofbusinessregistryforinserGng
annualfinancialstatementdata:
Anexampleof…LinkedIn
Sohowdoesthe
betaversionof
thebeastlook
like?
Awrap-up
Highlights of the approach:
• 
1 specific target group = 1 theory of change
• 
A number of pre-defined yet dynamic sets of characteristics /
indicators to describe target groups, the needs related to
them, and proven change
• 
„Proven“ = the system is open for any evidence while
educating the users (i.e. what can be counted as good
enough evidence)
Implementation:
•  For social enterprises and all other social purpose
organisations in Estonia
•  Ambition: a system recognized by state institutions and used at
least nation-wide
Thanks!
Let´stalk!
JaanAps
E-mail:[email protected]
Skype:jaanaps
TwiMer:@stories4impact