The State of CST in Catholic Business Schools in the U.S Andrew Gustafson "When a gulf between liberal and business education occurs, students get the impression that they are receiving two types of education: one that makes them more human and one that makes them more money." --Michael Naughton Faith Values in the Business Curriculum Catholic Business Schools are sometimes perceived to be black sheep at the Catholic colleges and universities of which they are a part. At most Catholic colleges and universities, the business students are educated for most of their first two years in the college of arts and sciences, and only then take the bulk of their business classes. It is not uncommon for business to be perceived as a ‘sellout’ major—giving up classic Catholic Christian values for the sake of making money. At times business students almost feel like second class citizens in their arts and science classes, because of the suspicion cast on their choice to pursue some practice of business as a vocation. It is assumed that the philosophy and theology departments do what they can to teach values until the student is released for their junior and senior year to the ‘dark side’ of business to learn how to develop a singular focus on the pursuit of profit, and self-interest. It is the author’s opinion that this is a substantial tension at many Catholic colleges and universities in the United States. A vast majority of academics involved in Catholic Social Thought are trained in the arts and sciences—primarily theology, but also at times philosophy (like myself). Traditional philosophy and theology programs do not usually train one to do data analysis or empirical studies, which is probably why there are very few empirical studies done examining the state of Catholic Social Thought in business schools at Catholic colleges and universities. Among the few surveys about the ways Catholic Social Thought is being taught at Catholic colleges and universities, one of the better known is the 2009 article by Porth, McCall and DiAngelo’s entitled, “Business Education at Catholic Universities: Current Status and Future Directions”. The article was primarily focused on mission and vision statements at 40 Catholic schools, some of the information being taken from the schools websites, and some obtained by response to a very short survey. Their conclusion was “In general, it does not appear that business education at Catholic colleges and universities is sufficiently distinctive.” (Porth, 10). Another more recent such survey based article is by Joseph Eisenhauer (2014), “Charism and Commerce: Business Education in the Mercy Context”. Eisenhauer focuses exclusively on Mercy schools, and examines survey data regarding those schools mission statements, faculty and staff development activities, research, curricular and extracurricular initiatives, community service, and alumni/alumnae engagement . His survey is broad, and his conclusions are interesting, but it is exclusively focused on Mercy schools business programs. Other than those two, there are few empirical/survey-based articles on CST in business schools. The tensions previously mentioned between arts and sciences and business schools at our Catholic institutions lead naturally to questions: How do business schools at Catholic colleges and universities teach their values, particularly Catholic Social Teaching values, in their curriculum? And what is the current state of Catholic Social Teaching in Catholic colleges and universities today? By CST Principles I meant (and defined it as) a focus on a) dignity of all 1 a. b. c. d. humans, b) common good, c) subsidiarity, d) solidarity with all others, although each survey participant likely had their own notions of CST. These questions led to the present study. I proposed to collect data from 50 Catholic colleges and Universities using a series of around 20-30 questions to try to determine: If and how Catholic business schools incorporate faith values and concerns or Social Catholic Thought into the curriculum. If and how Catholic business schools are addressing questions of how business affects prosperity and poverty in business. What sorts of methods may be being used (service learning, etc.) to try affect student’s social affections and sentiments and habits, rather than to simply provide information regarding codes of ethics, etc.. What ethical theories are considered most ‘in line’ or supplemental to CST by most teachers. From this data gathered, I intended to attempt to provide a basic reading on the current tendencies in Catholic Business Schools in the U.S. The data showed the following trends: a. Most business schools depend on their business ethics class for the majority of their Catholic Social Thought education, although there is some reason to believe these faculty have not been educated in CST. b. In most cases a small minority of business faculty are involved in CST research. Given that data, there are some concrete suggestions which may be offered to correct these trends: a. Education of Faculty: Business Schools need to help educate their faculty to be more knowledgeable and conversant about Catholic Social Thought and research which speaks to their own discipline (marketing, management, accounting, finance, etc.) b. Incentives: Faculty need to be incentivized to spend energy and effort contributing CST oriented research in their own fields. Without more work and research in this area, it will be difficult to help accomplish a deep and meaningful education of faculty (a.). Survey Description During August and September of 2014, I sent an online survey to faculty at 95 Catholic Universities and Colleges in the US. 1 That represented nearly ½ of the schools which are 1 The following schools were sent the survey: Stonehill, University of Notre Dame, U Portland, Boston College, Canisius College, Holy Cross (MA), Creighton, Fairfield, Fordham, Georgetown, Gonzaga, John Carroll, Le Moyne, Loyola Marymount, Loyola Chicago, Loyola Maryland, Loyola New Orleans, Marquette, Regis, Rockhurst, St. Joseph’s (PA), St. Louis, St. Peters (N.J.), Santa Clara, Seattle, Spring Hill, Detroit Mercy, U. San Francisco, Scranton, Wheeling, Xavier, Villanova, St. Thomas (TX), Belmont Abbey, Benedictine, St. Mary’s (TX), Dayton, DePaul, Niagara, St. John’s (NY), Thomas Aquinas (CA), Thomas More, U Dallas, U San Diego, St Scholastica (MN), St Anselm (NH), St. Gregory’s (OK), St John/St. Ben’s (MN), St. Leo (FL), St. Martin’s (WA), St Vincent (PA), U Mary (ND), Newman (KS), Loras, Mt St. Mary’s (MD), Sacred Heart (CT), St. Ambrose (IA), St. Thomas (FL), Seton Hall, Thomas More (KY), U St. Thomas (MN), Ohio Dominican, Barry, Caldwell, Dominican (NY), Alverno, Briar Cliff, Cardinal Stritch, Fransican U Steubenville, Edgewood, Molloy, Viterbo, D’Youville, King’s College (PA), St. Joseph (CT), Merrimack, Benedictine (IL), Walsh, Iona, Manhattan College (NY), St Mary’s 2 members of the ACCU (Association of Catholic Colleges and Universities). The survey was sent to one faculty member in each school, identified either as teaching business ethics or catholic social thought in the business school, and if no such person could be identified, then the survey was sent to the dean with an explanation of the survey’s intent, who in some cases sent it to a chosen faculty member. Since we kept the study completely blind, we do not know which schools responded and which ones did not. 43/95 surveys were completed, giving us a 45% response rate. This is remarkably high for an online survey (Nulty, 303). 30 questions were asked. This is a summary of the answers I received for each question, along with some commentary on those responses, and in some cases key takeaways for practical implementation.2 I. Basic Profile of the Business Departments/Schools Surveyed Organizationally, of the institutions which responded, 26 had a College of business, 11 had a business department, and 5 had a ‘school of business’ while one had various departments. So, 60% had separate business colleges, and nearly 90% had either a department or a college housing the business faculty. In terms of size of faculty, one had 1-5 full time faculty, 11 had 6-12, 12 had 13-20, 8 had 21-30, and 11 had more than 30 full time faculty. So about 40% had 20+ faculty, and about 60% had <20 faculty. In terms of size of student body roughly 1/3 had <250 undergrad students, about 1/3 had 250-600, and almost 1/3 had more than 600. As for MBA/graduate business student enrollment, roughly ¼ had under 50, ¼ had 50-150, ¼ had 150-250, and ¼ had more than 250. In general, the schools surveyed represented a diversity of Catholic business schools in terms of size, from largest to smallest. When asked if they have a business ethics class, if it is required, and at what level it is taught. Some had multiple classes. One said they do not have such a class, 31 (69%) said one undergrad class in business ethics is required, 9 (20%) said they offered an optional class, 18 (40%) reported having additional undergrad classes available such as stakeholder management or sustainability classes, etc.. 24 (53%) reported that they had an MBA ethics course required, while 3 (7%) said they had an optional MBA course. 6 (13%) reported “other”. Catholic schools are ahead of their non-Catholic peers-- in general having a required undergrad and grad course is not the norm nationwide—the average requiring an undergrad business ethics course is 25% (Rutheford, 183) although business schools with female business deans are more likely to require an ethics class (35% according to Rutheford et al). Finally, when asked who teaches their business ethics class, 15 said it is a philosopher in the philosophy department, 12 reported that its someone from business with a degree in ethics, 21 said its someone in the business school with a business degree who has an interest in ethics, and 9 reported “other” (theologian, lawyers, and others). A few points should be made. First, it is remarkable that 12/43 schools surveyed had a business faculty member with a degree in ethics. This is a tradition of Catholic business schools. At Creighton, all three of our business ethicists (who are housed in the business school) have Ph.D.’s in philosophy, but that is not typical of most schools. Second, it is unlikely that, for the business degreed or philosophers, unless the professor has a particular interest in Catholic Social Thought, that any CST is being provided in these business ethics classes. Philosophers are not College (CA), St Mary’s (MN), Carroll, Gannon, Bellarmine, Providence, Aquinas (MI), Aquinas (TN), Albertus Magnus, Christian Brothers, St. Edward (TX), St. Bonaventure (NY), Lasalle, and Duquesne. 2 A copy of the study with colored graphs and a few more details can be found at the Institute for Business, Faith and the Common Good at www.businessfaithcommongood.wordpress.com 3 commonly trained in it, and business professors with degrees in ethics usually are not trained in CST, and business faculty with an interest in ethics are unlikely to have a lot of training in CST. Theologians may be the most likely to know CST. Outsourcing the business school’s business ethics class to philosophy can work, but not always well, since philosophers are often not well experienced or versed in business practices. It also leads to a “the philosophers do the ethics, so we can focus on real business” mentality in business schools. On the other hand, having trained ethicists in CBS can either help increase awareness, but it can conversely lead to ethics being siloed, insofar as all the business faculty may end up thinking that the students ‘get all their ethics and Catholic material’ in the business ethics class. Business Ethics classes can provide some CST well, but not without serious intentionality in most cases, and it is unlikely that they do in most cases. II Catholic Social Thought and Values There is a lot of diversity among the business schools when it comes to how important CST is. When asked “How important is it to your business school/department to bring Catholic Social Teaching into the classroom to help students think about how CST may intersect business practices? (By CST Principles we especially mean a focus on a) dignity of all humans, b) common good, c) subsidiarity, d) solidarity with all others)” 4 (9.52%) responded ‘very unimportant’, 5 (11.90%) reported ‘unimportant’, 5 (11.90%) were neutral, 21 (50%) said ‘important’ and 7 (16.67%) said ‘very important’. This is somewhat encouraging—around 66% said CST was important or very important (although more than 20% said it was unimportant, or worse). When asked “How does your business school/department incorporate CST values into the curriculum?” 3 (7%) responded “we don’t”, 29 (67.4%) responded “Indirectly, in various courses”, 24 (55.8%) reported “In our business ethics class”, 8 (18.6%) “in our capstone class”, 12 (27.9%) “in a specific class other than business ethics”, 27 (62.8%) “Through extracurricular programs, speakers, etc.”, 19 (44.2%) “through classes outside of the business school” and 5 (11.6%) “other” including community service project for freshman, embedding social responsibility as a theme, and general focus of the school (Dominican values throughout many classes, on syllabi, etc.). Obviously most of these answers have potential positives and negatives: if ethics is done indirectly, it could be integrated quite well, or maybe not at all really. Without some tracking, it is hard to tell. More than half said CST was discussed in the business ethics class, but if that is the only place it is brought up, and the rest of the curriculum is CST-free, then its likely the couple days of discussing CST in the Business Ethics class may not make much impact. Capstone classes are a good place to remind students to synthesize ethics into their overall perspective on business, but certainly it needs to be brought up before that point. 62% said ethics is brought through extracurricular programs and speakers. This is great, but if that is the primary means of talking about ethics, then ethics itself may seem to be peripheral and extracurricular, like flag football—fun, interesting, but unnecessary. Nearly 45% said that classes outside of the business school provided CST training, but the lack of business knowledge and sympathy in theology departments teaching CST can leave students with a somewhat bifurcated education, leaving them with the impression Michael Naughton has expressed so well: "When a gulf between liberal and business education occurs, students get the impression that they are receiving two types of education: one that makes them more human and one that makes them more money." (Naughton, 2008) 4 1. 2. 3. 4. 5. 6. 7. 8. The next four questions got responses to questions about how important it was to emphasize the relationship between business and four different issues: 1. The poor, 2. Common Good, 3. faith, and 4. ethics. When asked how important it is in the business program to emphasize the relationship between business and the poor/impoverished, 2(4.65%) reported “Very Unimportant”; 4(9.30%) “Unimportant”; 12(27.91%) “Neutral; 19(44.19%) “Important”; 6(13.95%) said “Very Important” So, less than 15% thought it was unimportant, and 58% said it was either important or very important. When asked how important it is in the business program to emphasize the relationship between business and the Common Good 4(9.30%) reported “Very Unimportant”; 3(6.98%) said “Unimportant”; 5 (11.63%) “Neutral”; 15(34.88%) “Important”; and 16(37.21%) “Very Important” Again, about 16% said common good was unimportant to the business curriculum, while 82% said it was important or very important. When asked how important it is in the business program to emphasize the relationship between business and Faith/Spiritual Life 4 (9.30%) reported “Very Unimportant”; 4(9.30%) “Unimportant”; 15 (34.88%) “Neutral”; 17(39.53%) “Important” and 3(6.98%) “Very Important”. So 18.6% thought it was unimportant or very unimportant, while just 46% thought it was important. When asked how important it is in the business program to emphasize the relationship between business and Ethics 3(6.98%) reported “Very Unimportant”; 1 (2.33%) “Unimportant”; 1(2.33%) “Neutral”; 17 (39.53%) “Important”; and 21 (48.84%) “Very Important” Regarding questions 7-10: Here Ethics scored the best (48.84% ‘very important’) while the Common Good scored second ((27.12% ‘very important’. The poor and faith were widely considered important, but Ethics and Common Good were clearly more important since 88.3% considered the emphasis on the relationship between business and Ethics to be important or very important, and 72% considered that relationship to the common good important or very important, while only 58% considered the emphasis on the relation between business and the poor important or very important and 46% saw the relationship between faith or spiritual life to be important or very important in their business curriculum. So in order of importance they would be: 1. Ethics 2. Common Good 3. Poor 4. Spiritual Life. Generally, CBS go for the lower-hanging, more secular-friendly “fruit”. When asked what goals/values are important for the business program at their institution, the 8 values suggested were ranked in the following order: Creating leaders for the future (4.53/5) Employable graduates (4.51/5) Cultivating innovative problem-solvers (4.26/5) Forming and Educating Agents of Change (3.98/5) Care for the individual person (3.6/5) Unity of Heart, Mind and Soul (whole person) (3.51/5) Having your students go on to graduate school (3.14/5) For the greater glory of God (2.84/5) The top three values of highest importance are fairly pragmatic and secular/generic (compatible with a secular or state-university outlook), while most of the rest of the rest of the values were in the "neutral to important" range, "for the greater glory of God" actually averaged out between not important and neutral (!). When asked how that their business program addresses questions of how business may affect issues of poverty or prosperity in society, 2 (4.7%) said "we don't", 28 (65.1%) 5 "Indirectly", 22 (51.2%) "In our business ethics class", 12 (27.9%) "in a class other than business ethics", 21 (48.8%)"In extra-curricular activities, such as a speakers series", 21 (48.8%) "service learning", and 4 (9.3%) "other". Involvement appeared to vary widely, with one person adding that very little of this was done other than the business ethics class, which also was in their opinion the sole location of most of the mission values teaching. But another wrote that they have a research center "with a current initiative involving a cadre of about 15 faculty doing research on business and poverty". III. Pedagogy When asked what sorts of methods are being used in your business program to try to affect student's social affections and sentiments and habits, 1 (2.3%) claimed "we don't have that kind of teaching in our program", 32 (74.4%) "some classes use service learning", 36 (83.7%) "through cross-campus programs and activities" and 5 (11.6%) "other". Business schools seem to rely heavily on cross-campus programs for this sort of education and student development. When asked “Through what avenues does your business school/department encourage students towards the use of business for extending prosperity for greater numbers of people?” 25 (59.5%) said the business ethics class, 28 (66.7%) said other courses do this, 28 (66.7%) said extra-curricular activities were a means of accomplishing this, and 6 (14.3%) said “we don’t focus on these issues”. What was most interesting were the follow up examples provided to the follow up question “How do you do that?”, which included: This is indeed a wide-ranging list, and one which provides examples from nearly every department in the business school. A few expressed frustration about fellow-faculty: “Sadly, for those faculty members trained in traditional economics/finance thinking, the idea of “prosperity for all” is seen to be a by-product of the trickle-down effect, where ‘wealth creating’ 6 manager/entrepreneurs, operating in unregulated markets, will get rich and then yield secondary benefits to society”. Another respondent said that “extending prosperity for greater numbers of people” is the basic purpose of business—“Mutual benefit via exchange in efficient manner. Not sure all the faculty understand this”. Obviously, there are various views in our Catholic Business Schools about how business can help society! When asked “Does your college of business have a course or co-curricular program (service society, internship, etc.) on work as a vocation, or faith and business?” 26 (60.5%) responded “no”, 9 (20.9%) “Yes, a course”, 10 (23.3%) “Yes, a co-curricular program” and 7 (16.3%) “other”. Examples given were a pre-internship course focusing on characteristics of a business leader, a core course taught in theology/Catholic Studies, a required course in the Global Business Leadership Department, multiple courses, and aspects of multiple courses, and “we have campus ministry”. IV. Faculty and Colleagues Knowledge and Attitudes Towards CST When asked “How many of your faculty colleagues actively conduct research or scholarship which connects faith values (CST or otherwise) to business practice or theory?” 4 (9.3%) answered “none, to my knowledge”, 25 (58.1%) “1-2”, 10 (23.3%) “3-5”, and 1 (2.3%) “6-10”, while 3 (7%) said “more than 10” So, in 90.7% of the Catholic business programs surveyed, 5 or less faculty are actively doing research connecting faith values to business practice or theory, and 67.4% had 2 or less faculty doing such research. Given that more than half of the responding institutions have 20 or less faculty, it is conceivable that 10-20% of faculty in those smaller schools are doing such research. The fact of the matter is that faculty tend to attend faith and business oriented conferences or publish in faith-related business journals only after they have achieved their reputation and status in the field. I know faculty who, while interested in such issues, avoid publishing on them or in journals which may publish articles on faith and business because “it would kill the career of someone in our field, if they are not already well established”. This is a very practical reality for younger scholars in particular. From this, we can see that 2/3 of CBS said that 2 or less colleagues actively conduct CST related research. When asked “In your opinion, what percentage of your faculty feel at ease talking about how faith and business relate to one another in their classroom? (note: we are not concerned with who is or is not religious, but who would be comfortable speaking about connecting faith to business)” none responded “0%”, 6 (14.3%) said 1-5% of faculty, 8 (19%) said 6-10% of faculty, 13 (31%) said 11-25% of faculty, 5 (11.9%) said 26-50% of faculty, 10 (23.8%) said 51-75% of faculty, and 1 (2.3%) said “more than 75%”. So approximately one-quarter (26.1%) of the respondents think that 50% or more of their faculty colleagues would feel at ease talking about how faith and business relate to one another in the classroom. But 64.3% of respondents thought that no more than a quarter of their faculty would feel at ease speaking of faith, and 33.3% of respondents think that 10% or less of faculty would feel at ease speaking about how business and faith relate to one another (with 14.3% thinking 5% or less would feel at ease doing so). In business, moral muteness is a problem in the workplace because managers who are fully capable in other respects, and who abide by high ethical standards, often have difficulty articulating that to their employees (Bird, 1989). Ethics is an issue avoided, for various reasons. It is likely that faith concerns are similar in this respect—some who may have faith influencing their personal life may not feel at ease to discuss it in the classroom. Nearly 2/3 felt that less than 25% of their colleagues would be at ease talking about faith and business relations—75% would not be at ease. 7 a. b. c. d. e. f. g. h. i. j. k. l. m. n. o. p. q. r. When asked, “In your opinion, what percentage of your faculty accept a profitmaximization-for-shareholder model of business, and what percentage do not accept a profitmaximization model (PMM) of business?” 2 (5.0%) said “100% accept PMM”, 6 (15%) said “90% accept PMM”, 13 (32.5%) said 75% accept PMM, 8 (20%) said 50% accept PMM, 8 (20%) said 25% accept PMM, 2 (5%) said 10% accept PMM, and 1 (2.5%) said 0% accept PMM. So over half (52.5%) of respondents said that 75% or more of their colleagues accept the profit maximization for shareholder model. More than 2/3 (72%) said at least 50% accept PMM. This is fairly unsurprising, given both the fact that most faculty are trained in business schools, and the fact that profit maximization model of business is considered by many to be compatible with Catholic or faith-oriented business practice. (Garvey, 2003) When asked, “Does your business school curriculum address concerns about "good goods"-- products which are broadly considered to be socially beneficial-- in relation to the poor and marginalized? (Examples here could be discussing the effects of cheap fast food on the poor, and strategies to provide healthier products to those consumers)” 10 (23.3%) said “We do not deal with such questions”, 16 (37.5%) said “business ethics class”, 13 (30.2%) said “capstone or other such class” and 4 (9.3%) said “other”. Good goods appear to be an underrepresented concept. When asked “Where in your curriculum does your college of business encourage the use of business to transform culture and society for the better?” 6 (14.3%) said “our curriculum doesn’t address this issue”, 13 (31%) said “most of their curriculum addresses this issue, 26 (61.9%) said our business ethics class”, 16 (38.1%) said “our social entrepreneurship classes”, 5 (11.9%) said “our faith and business class”, and 7 (16.9%) said “other”. While it is encouraging that nearly a third said that most of their curriculum addresses this issue, again we see the business ethics class is the catchall class to bring up these types of issues. But there is a wide variety of perspectives on how this is done, as was shown in the responses to the follow-up question, “How does your business school/department do this?” which received the following answers: Focusing on bigger business issues than just making money and selling products Our faculty teach courses in our upper-division core that focus on justice Unless it how to make more money we do not make it part of any course We utilize a variety of resources, including Papal Encyclicals Our Global business, Government and Society class, required of Management majors Lectures throughout the year that touch on these topics Social entrepreneurship Case studies From intro to marketing, to hr, to strategy and policy, to finance, to business and society, our vision is that business is a calling and a crucial element of society. Key learning outcomes in virtually every class that focus on making a positive impact on society We embed the theme of balancing “people, planet and profit” Center for the Integration of Faith and Work Catholic Marianist Identity Committee Annual Business as a Calling Symposium In service for faculty involved in bringing Catholic & Marianist values to the business core courses Occasional luncheon discussions on such issues Year long seminars for about ten B school and humanties faculties Prayer at B School faculty meetings Annual Faculty Staff Prayer Service Social Entrepreneurship Studies Case Work 8 s. t. u. v. w. x. y. Walk the Talk Ethics Luncheons Guest Speakers Marianist Values in Business Living Learning Community Marianist Educational Associates in the B School Through our business ethics courses Through our mission statement which (we hope) is clearly connected to each class We teach triple bottom line and stakeholder model At minimum, students confront this issue in at least two classes. My suspicion is the issue appears in more classes but may not be formally noted in the syllabus. z. Economic Efficiency One respondent explained, “Again, to be clear, there are MANY programs at our university that link faith with service to others and the provision of societal benefit. The general opinion of the business faculty is that such efforts are the job of other parts of the university” This viewpoint is not uncommon for business faculty in many of our schools. Much like mathematics or science, accounting, economics, business information analytics and other business theory is considered to be by and large neutral. When asked “How does your business school curriculum help students learn about social entrepreneurship? 13 (30.2%) responded “to my knowledge, we do not offer classes on social entrepreneurship”; 19 (44.2%) “We have a class on social entrepreneurship”; 5 (11.6%) “We have multiple classes in social entrepreneurship”; 5 (11.6%) “We have a social entrepreneurship track or major”; and 10 (23.3%) responded “Other”. Avenues of teaching about social entrepreneurship included gateway or capstone courses in the entrepreneurship program, aspects of the entrepreneurship course, principles of management class, or aspects of other various courses. Others suggested programs, cocurriculars, and service learning projects, a student run business on campus that donates profits to a social cause, and “an Annual Business Plan Competition with 150 applicants last year” as means of introducing social entrepreneurship to students. There are a variety of recent Catholic and Protestant initiatives to try to help faculty and students think about being an entrepreneur from a faith perspective. One example is Economy of Communion, which has an annual conference. Another is Business as Mission (BAM) (businessasmission.com) When asked “How does the Catholic Identity of your school practically affect the business education your business students receive? Answers were varied. (see appendix) Some said that “our values affect everything we do” while others were less optimistic: “Very little. They are versed in the Jesuit model of business ethics in the required business ethics course at undergrad and graduate level and there is the presence of a few strands of CST in a couple of courses. But, at end of day, doubt the education our student receive differs noticeably from that which they would likely receive at a secular institution. if they see our catholic identity AS A business school, it is mainly through our presence in the larger university which has a far more substantial Catholic presence.” This is a very important concern for Catholic Business Schools. While some of the largest Catholic Business Schools are trying to be rated as top-tiered schools competitively, medium and smaller Catholic Business Schools are also trying to compete with other non-religious institutions—and the strategy is often (but not always) to downplay or ignore the religious identity. But that is unfortunate. When asked “From what you know about Catholic institutions of higher education, in your opinion how does your own institution measure up to what other Catholic business schools are doing to highlight the role and opportunities for business in bettering the situation of those in poverty?” 0 responded “much worse”; 4 (9.3%) “worse”; 14 (32.56) “Neutral/Equal”; 19 9 (44.19%) “Better”; 6 (13.95%) “Much Better”. The average then was between neutral and better. It is interesting to compare these answers to the answers for the following question. When asked “Direction your school is heading currently: Would you say your own business school/department is doing more or less than it traditionally has (historically) to emphasize the Catholic identity of the school, particularly with regard to mission for the poor, concern for the whole person, and the importance of business contributing to the common good?” 1 (2.33%) responded “Much Worse”; 4 (9.30%) “Worse”; 10 (23.26% “Neutral”; 19 (44.19%) “Better”; and 9 (20.93%) “Much Better”. The difference on this question about Catholic identity of the school, although one more responded “Much worse”, more think their school is heading in a better direction. It appears that when they compare themselves to other Catholic schools they are not as likely to claim they are better or much better than other schools, although on the whole there seems to be some optimism that their own schools when compared to itself is moving towards improving its Catholic identity. Best Practices When asked “What are the best practices or most innovative practices, pedagogies or programs your business school/department is currently doing/planning to help your students to achieve some of the kinds of societal awareness and concern for the poor which are traditionally seen as part of Catholic identity? The answers again were varied. One mentioned a business ethics center that helps train faculty to discuss ethics and which supports faculty research and teaching of ethics with small incentive grants, while another mentioned faculty development as well. Others mentioned learn and serve or service learning programs, and other projects that faculty or students participate in to do service. One mentioned a masters program in servant leadership which helped spawn an undergrad minor. To get a general feel of those who are involved in teaching about Catholic Social Thought at the business schools, we asked “How do the following thinkers represent your own personal outlook on business?” Regarding these four thinkers, Pope Benedict is well known for Caritas En Veritate, Ayn Rand represents a more individualistic and egoist perspective, and Friedman’s stakeholder theory is often contrasted with Freeman’s Stakeholder theory. The answers were as follows: Strongly Disagree Disagree Neutral Agree Strongly Agree Other Ayn Rand 22 (51.16%) 5 (11.63%) 12 (27.91%) 1 (2.33%) 1 (2.33%) 2 (4.65%) Pope Benedict XVI 1 (2.38%) 3 (7.14%) 11 (26.19%) 16 10 (38.10%) (23.81%) 1 (2.38%) Milton Friedman (Stockholder theory) 17 (42.50%) 11 (27.50%) 7 (17.50%) 3 (7.50%) 1 (2.50%) 10 1 (2.50%) Ed Freeman (Stakeholder Theory) Strongly Disagree Disagree Neutral 0 (0.00%) 1 (2.50%) 9 (22.50%) Agree Strongly Agree 17 10 (42.50%) (25.00%) Ayn Rand was not indicative of the thought of most, with nearly ¾ disagreeing or strongly disagreeing, and only 2 people agreeing. Those figures were almost reversed for Pope Benedict. Milton Friedman was not much more popular than Rand, although Ed Freeman scored better than His Holiness Pope Benedict! This may show the widespread popularity of stakeholder theory in business schools. Challenges at Business Schools Today When asked “In your opinion, what is one of the most significant challenges faced by business schools/departments in trying to incorporate Catholic Social Teaching in the curriculum? The answers varied widely. The most cited issues were: 1. Competence: Finding faculty who know the tradition 2. Buy-In: Lack of fellow-faculty or administrative concern or understanding of relevance of CST 3. Not marketable to students who tend to be business majors, or to future employers 4. AACSB standards and faculty promotion/tenure structures do not reward work in CST The challenge of competence is very real. At business school Ph.D. programs, future faculty are not taught Catholic Social Thought, nor are they encouraged to pursue it. So it is only if the individual has a personal interest and has at some other time studied Catholic Social Thought that they will actually have competence. But as the other listed challenges indicate, 18, 19 and 20 year old business students aren’t usually going into business because they want to live out their faith through business and change the world for the better, per se. And our administrators and the faculty who teach those 18, 19, and 20 year old students often have not ‘bought in” to the importance of CST in many of our CSB’s. In addition to that, many feel that businesses do not recognize the importance of hiring employees who understand Catholic social teaching values, and it may be seen by some as a distraction, or worse. As one person put it, “Many companies wouldn't necessarily see any particular value in obtaining graduates who think a lot about the poor --the direct relevance of this to being a successful company is not necessarily obvious.” Finally, with pressure to meet AACSB and rank/tenure requirements, many faculty focus on the top journals in their narrow field of study and do not pursue publications in faith oriented journals. In fact, that would be seen as potential career suicide, particularly if one wants to leave open the door to move on to a non-Catholic school. Some conclusions: While of course this study has data from only 43 Catholic Universities and colleges in the US, given that that there are just under 250 such degree granting schools in total, according to the U.S. Council on Catholic Bishops (US Council Website). So we have data from just over 17% of all Catholic institutions of higher education, many of which do not have business departments. From our data, we can draw some conclusions: 11 Other 3 (7.50%) 1. There are many innovative things that some Catholic institutions are doing to help students learn about CST, but there is a general sense that we are not nearly where we should or could be. 2. Many CBS’s appear to rely heavily on BE classes and/or general university curricula and extra-curricula to provide CST, although it is doubtful that the business ethics classes regularly provide any specific CST teaching, if any faith-connection at all. 3. It is quite difficult to find faculty who are qualified or interested in teaching CST, and some of that is likely to do with the ways that business school faculty are educated. 4. Many business faculty colleagues don’t see the value in teaching CST in the business curriculum. 5. There is little incentive (and perhaps disincentive) from AACSB accreditation standards and tenure and promotion standards to encourage business faculty to pursue academic research in CST. Problem 1: Without active integration and application, students education may remain bifurcated/schizophrenic, as the Naughton quote above put it. The solution must be to have more active Integration of CST teachings and values into the curricula somehow. Some of the examples provided were: a. Service learning in city or abroad. Service learning is done by secular schools as well, but Catholic institutions can provide a tradition of reflective practices which can help a student get more from these experiences. b. Collaborate with other departments/colleges and collaborate with on-campus centers: Many times there is not a lot of collaboration between theology and business, or philosophy and business, and so resources available are not utilized. These bridges take time and effort to build. There is often a lot of misperception and even honest disagreement to get past. c. Incorporate essays on CST into courses: This is a fairly easy practice which can help orient the discussion more towards CST while also helping students think about how faith can impact one’s business practices. A few years ago, one of my MBA students who most enjoyed reading “Vocation of a Business Leader” was a Shi’ia Muslim from Saudia Arabia. d. Focus on how business contributes to Common Good. This is something which can easily be done throughout the curricula, if faculty can start to see it, and begin to articulate the message of how business does contribute to the common good. Certainly through jobs, goods and services and taxes, but also through infrastructure, secondary externalities, and philanthropy and residual philanthropy, the contributions of business to the common good are legion. e. Guest speakers who speak to faith: This takes some time and effort, and trial and error. But it is quite likely that all of our institutions have alum or supporters who are gifted in business and can simultaneously speak about the importance of their faith in their decision-making. f. Social Entrepreneurship, etc.: This is a very popular concept in business-schools nationwide, and Catholic schools should bring their contributions to this field as well. We should be the leaders, not the followers, in this field. At our own Heider College of Business at Creighton, we have developed a VITA tax assistance program for accounting students who help people with their taxes, our Anna Tyler Waite Leadership program Level 3 project to help a nonprofit with some task, and we have a Dean’s honor roll for social responsibility. In addition, we regularly bring businesspeople of faith into classroom, and most recently we created the Business Faith and the Common Good Institute which has an annual symposium with guest lecturers and local business people who can 12 speak to how their faith informs their business practices, and how they contribute to the common good. We also now have a stand-alone Business, Faith and the Common Good course for MBA and undergrads as well as a course on spiritual vocation. We regularly use CST-related essays or Vocation of the Business Leader in business ethics classes at the MBA and undergrad levels. Problem #2: Many faculty colleagues don’t know much about CST and usually don’t feel comfortable talking about faith and business integration. 1. Most said CBS’s did a better job at teaching about the relation between business and ethics, common good or the poor than CBS’s do at business and faith connections. And most felt fewer than ¼ of their colleagues would feel at ease speaking about the relationship between faith and business. But this should be no surprise: the majority of faculty at Catholic institutions are unfamiliar with CST (Kidwell & Kidwell, 293, 2006). Why? Simple: Most of our colleagues come trained in non religious business schools. If we with our traditions don’t integrate faith concerns– certainly most of their state graduate programs didn’t! If you look at the Catholic Universities with Ph.D. programs in philosophy or theology, none of them to my knowledge provide a track in business and Catholic Social Thought—and in a sense, why would they? It is a niche with less than 200 Catholic colleges or universities having business programs who might need such specialized faculty. But if Catholic colleges and Universities don’t provide this sort of future-faculty training, then there will only be the self-taught or previously-taught who will take is up as a side concern in the business schools—or it will be non-business people who may have difficulty integrating their knowledge of CST with business practices. a. b. c. d. e. f. g. h. i. j. k. Solution: Provide Faculty Development Programs and Resources Since it is quite unlikely that most CBS will be able to find or attract someone whose degree specialized in CST and business, it is more practical to attempt to educate business faculty postdoctorate. This can happen in a number of ways, including: Centers, faculty committees to encourage and ID issues Symposiums, guest speakers for faculty Faculty in-services, retreats Occasional luncheon discussions on such issues Year long seminars for about ten B school and humanities faculties Prayer/Reflection at B School faculty meetings Walk the Talk Ethics Luncheons Guest Speakers Marianist Values in Business Living Learning Community Marianist Educational Associates in the B School Providing incentives for faculty to do research and publishing on business and CST. Provide funding and support for faculty to attend Catholic or Jesuit or Faith-Based conferences to present. Quite frankly, we already have many opportunities for faculty to learn about best practices and to share their own best practices, but typically these conferences are attended by faculty who are mature enough in their career to do what they want with their research funds. At Heider College of Business at Creighton, one thing many of our departments focus on is hiring for mission. Just like in business real world, if you hire people who have an interest in and personally support your mission, it will be much easier to train them and get buy-in. We have an annual Business Faith and the Common Good symposium each year in the fall sponsored by Center for Catholic Studies and hosted at the College of Business which brings together arts and science and business students and faculty. We have also in the past had the business ethics 13 faculty provide mini-sessions to go over basics with faculty on business ethics to make their ‘ethics chapter’ easier to teach. This kind of collaboration is important and helpful for everyone. The future of CST in business Schools We know that business schools have often ignored the teaching of ethics and values in the curriculum, or if they have, it hasn’t been taken seriously (Podolny, 2009) Yet, with the ethics and social responsibility requirements put on all business schools through AACSB accreditation, teaching ethics is routine and required, not something which in an of itself would make a Catholic institution of higher education stand out. And if CST is reduced in our Catholic business schools merely to the standard business ethics course, then the future is bleak indeed. Nearly 1/3 of all U.S. colleges have standard business ethics schools. That is nothing particularly special about Catholic schools (although more of ours do have such required classes). Teaching business ethics is required by the AACSB, so it cannot be touted as a demonstration of Catholic values, per se. It simply cannot be merely that we teach ethics, it must be HOW we teach it. This includes our text choice—and we must go beyond a compliance approach. Our ethics teaching must be more than code/rules. We each have a long-standing and long-living tradition and culture which is a huge asset (Catholic, Marionist, Jesuit, Dominican, Vincentian, etc.) if only people would learn how to frame it and communicate it to others. We have living exemplars/mentors/fellow-pilgrims throughout the Christian faith and we can draw on their examples. Finally, it must include a great deal of critical thinking pedagogy: we must help our students to be thinking critically against status quo, and able to articulate their views to others. As Bruno Dyck has pointed out, “There is growing consensus in the literature that Catholic business schools should teach alternatives to mainstream business theory and practice.” (Dyck, 146) Practical Actions I am tenured and I am not looking to go to a non-religious university in the future, so I feel complete freedom to pursue some research at the intersection of CST and Business. It is an intentional decision, and for any business faculty member, it will have to be an intentional choice. Many faculty feel overworked doing lower-level service classes, and those who do find time to do some research don’t necessarily pursue CST research. But all of us can make small adjustments to our teaching—as basic as throwing one CST-business article onto our reading/discussion list for class. I have found that bringing up the business-faith connection even for just one day changes the way a lot of the students think about the class for the rest of the semester. For those who do have a concern for CST but who also feel somewhat alone in their institution, it is quite important for them to participate in the conferences and discussion groups outside their institution. These can often reinvigorate newfound desire to do research and collaborate with others on academic projects. It is also important to build bridges to other parts of your college or university where others who are interested in CST might be found. We business faculty may have some things to learn from the theology faculty, and they likely have some things to learn from us—new collaborations and ideas may be birthed from those sorts of intentional relationship-building attempts. For faculty and administrators who feel some resistance from fellow faculty to be concerned about CST, it is important to help provide concrete faculty development which really makes sense for business faculty. It is also important to build up some alum support for CST in the curriculum, and bring in local businesspeople whose faith informs their business to speak to 14 students and even faculty. Those kinds of events can build energy among students and alum to want to have more of those types of events, and will help students to think more along those lines in their other classes. We all know that higher education is rapidly changing, as is everything in the world. We sometimes have difficulty just maintaining our balance in the midst of what Zygmunt Bauman has called our “liquid modern” situation (Bauman, 2000) But if those of us who either have an interest in preserving the religious identity of our business programs, or who have some ability to create programs, curriculum, events and articles connecting faith to business sit by idly while our institutions lose their tradition and historical identity, then it will be, in some part, our own doing. May God have mercy on us all.3 Appendix A: Ways to Help students see business as a means to help society: Service Learning Entrepreneurship with a focus on solving global problems Economics courses that focus on the environment Marketing courses that consider sustainability Through course content that focuses on poverty alleviation Through a vibrant NetImpact chapter Through outside lectures Through campus ministry programs Through a reflection process in the principles of management class Our emerging leaders academy Through collegiate DECA and other service projects A Business 200 course that gets students involved in the community A theology/Catholic Studies course that address faith and business issues Student activism, trips, and special projects Volunteer and service projects Social entrepreneur emphasis Christian association of student entrepreneurs Primarily through four ‘mission seminar” courses required of all students Discussion about CSR and related responsible business leadership issues Free faculty led student consulting projects to help small nonprofits grow Capstone course Micro lending involvement via summer trip/course Integrating Dominican values in the curriculum Starting a student chapter of “BUILDON” which engages students in working with inner city youth and building houses in developing countries. y. “Experiential micro-lending course, where students manage a fund to deliver microloans to budding entrepreneurs in developing countries. We currently have 78 borrowers in five countries on 3 continents.” a. b. c. d. e. f. g. h. i. j. k. l. m. n. o. p. q. r. s. t. u. v. w. x. 3 A copy of the study with colored graphs and a few more details can be found at the Institute for Business, Faith and the Common Good at www.businessfaithcommongood.wordpress.com 15 z. Discuss bottom of pyramid in business ethics or other relevant classes. Appendix B: Best Practices Answers a. The business faculty teaching in the upper-division core helps students achieve this. We also incorporate service learning into some classes, such as teaching finance to high school students. b. c. d. e. f. g. h. i. j. k. l. m. n. o. p. q. r. s. t. u. Business ethics center that helps train faculty to discuss ethics in substantive ways and that supports faculty research and teaching with small incentive grants. Students in the learn and serve program work with inner city people who are having financial and life difficulties. Many work in soup kitchen. Others tutor disadvantaged children. We do that very well. As for the business faculty at our university they believe that business is to there to make money. They belittle anyone who promotes a more liberal agenda. We seek to incorporate more of the CST into all our courses and we have faculty who are researching this topic and looking for most effective practices our school can use to progress in this area. Ashoka social makers We actively engage with our Center for Community Engagement and our students participate in their migrant workers and Haiti programs. na faculty formation across two years addressing CST faculty-driven integration of CST where appropriate core, program, and course goals and assessments that always include a dimension we call 'faith and reason' service learning philanthropy mission thru the whole world every year abroad experiences to encounter other cultures Ten years ago we developed a Masters degree in Servant Leadership as a way of integrating Catholic Social Teaching into a leadership program for those who did not want to earn a traditional MBA. We have since started a minor in Servant Leadership for undergraduates and are working to encourage all business majors to take that minor. Renovation of the business ethics curriculum, more general discussion of the distinctive vocation of professional programs such as business in the context of Catholic higher education Our College has an excellent social entrepreneurship class taught by a Jesuit priest. Several sections of business ethics are taught by outsiders (e.g. PHIL dept.) and are "first rate" in addressing societal issues. Student run store that donates profits to social cause Nothing too Innovative...we cover CST in Business Ethics, we have service learning in a few courses. Most of our "awareness" programs are college wide and not located in the business school. no best practices here Co curricular program documented by aacsb team in multiple visits Ability to help and experience poverty issues by participating in trips to Third World Countries See many of my above answers. We have extensive service learning. Poverty is a theme in our required introductory management course and capstone course The department sponsors two service trips with Habitat for humanity, but I'm not sure how much Catholic identity plays a role. As a liberal arts school, we are constantly working together in collaboration with other departments Service-learning in courses, and also is most active organization on campus. We have a little service learning attached to some classes, and a handful of faculty try to develop their courses in line with the principles of Ignatian pedagogy. 16 College-wide moral inquiry courses, one of which students must take as a required, and many departments have their own moral inquiry courses. w. Undergraduate program for leadership. Honor roll for social responsibility. Business ethics class which touches on race relations and global poverty. v. Appendix C: Catholic Identity Practically demonstrated: a. A substantial attention to ethics in the curriculum, through supporting faculty research and course development in ethics, through course content that focuses on the purpose of business beyond the Shareholder Maximization ideology, through a culture that makes it easier to address questions of the responsibility of business for the effects of its operations. b. c. Only through the learn and serve program (students volunteer in the community. Our Catholic Identity is present in our classrooms and each Principles class begins with prayer, as well as a recall of the foundation basis the course uses to develop business leaders. We also weave our Benedictine values into our syllabus, and discuss those values in human formation. 1. Business Ethics course 2. Bus. 200 that gets students out in the community. 3. Strong Liberal Arts core, although the core does not always foster Catholic identity. 4. Bridge course that connects faith and business 5. Liturgies, retreats and other spiritual opportunities 6. Special lectures and talks that address the "higher calling" of business people I would say that the culture, particularly the Benedictine culture, permeates all aspects of our business education Our Jesuit values are integrated into all of our courses. There is more emphasis on ethics and social entrepreneurship than in non Catholic institutions. with the college mission Only in a marginal way we have a very strongly orthodox status, we attract students with passionate belief and are seeking out their calling, to use their talents to be creative change agents; students receive a very strong Catholic core curriculum with 18 credits of phil and theo... additionally our faith community is vibrant (3 masses each day, standing room only, in a chapel that fits approx 300 persons)... Significantly in metro areas, less of an impact on other campus locations. The curriculum is based on the foundation of Franciscan values We use ethics courses, business core courses , service learning, service projects, co-curricular programs, speakers, symposia, ethics luncheons intentionally spaced through our four year under graduate program. The mission of our university is to "prepare students for lives of faithful service and ethical leadership." The business school curriculum has been designed with that mission in mind. Reflected within discussions regarding values. We are careful not to preach. Principally in the one business ethics class; indirectly through various co-curricular programming, which however is generally optional for students to attend one of our 8 required abilities is valuing in decision making where we teach students to examine the impact of decisions on multiple stakeholders. Implicit is a focus on creating leaders who will improve the common good and the organizations and communities where they work and live, The Catholic identity of our business school is mostly shouldered by programs/courses that are in other Colleges or are extra-curricular. These external involvements for students are encouraged by B-school leadership, but the business faculty does not do very much. d. e. f. g. h. i. j. k. l. m. n. o. p. q. r. 17 s. t. u. v. w. x. y. z. aa. bb. cc. dd. ee. ff. gg. hh. ii. jj. kk. Our mission statement makes a particular note of ethics and social responsibility as the context of the entire business program. Indirectly in some courses Embedded in select courses. Marginally, up to each faculty member even though we have a strong mission and identity focus on Catholic education Mission statement Integrated into the mission and the values of the university. Discussion of The values and how their demonstrated throughout the curriculum. I consider the business ethics classes in our curriculum to be "secular". Our Catholic Identity college wide is at best marginal and there is no integration of CST and business at all. I am slowly integrating CST and virtuous behavior principles into the graduate program but in a way that builds awareness of this alternative mindsets. The B-School is focused on the 5 core values. Beyond those values, rooted in the Dominican tradition, we do not advertise them as being Big C "Catholic", instead we emphasize small "c" "catholic". Our core curriculum - required of all undergrad students - is the primary vehicle for this. We struggle with the "Catholic identity" issue - it has been part of our strategic plan for years. Students are well versed in the Catholic and Vincentian tradition of the school. That mission is part and parcel of most of our offerings We have a strong identity that influences everything we do. It influences hiring of faculty, curriculum, attitudes toward students... Very little. They are versed in the Jesuit model of business ethics in the required business ethics course at undergrad and graduate level and there is the presence of a few strands of CST in a couple of courses. But, at end of day, doubt the education our student receive differs noticeably from that which they would likely receive at a secular institution. If they see our catholic identity AS A business school, it is mainly through our presence in the larger university which has a far more substantial Catholic presence. Our business college mission is oriented around the Jesuit values. With that in mind, our interaction with students is very focused on the individual person, and we often will bring up concerns of the social impact of business on society. A number of our classes (particularly business ethics) consider writings of the church in relation to business practice. gateway or capstone courses in the entrepreneurship program aspects of the entrepreneurship course principles of management class aspects of other various courses. Others suggested programs, co-curriculars, and service learning projects, a student run business on campus that donates profits to a social cause, and “an Annual Business Plan Competition with 150 applicants last year” as means of introducing social entrepreneurship to students. Appendix D: Answers about Challenges AACSB standards that drive faculty to focus on narrow topics. Finding ways to translate the religious frame for faculty with more secular approaches, even when those might be sympathetic to the broad themes of CST. The need to hire for mission and to train and support faculty who wish to broaden their classroom discussion beyond shareholder primacy. 18 We live in a world dominated by right wing conservatives. Students, by far, are very conservative, as are most of the faculty. It is all about the rich wanting to stay rich and keeping the poor from getting a fresh start. I have been called a socialist and communist by my students and my faculty colleagues. A comfortable factor of introducing and being able to discuss the content on a clear and concise basis. In general, there is not a lot of hostility to CST, but most business faculty know little about the tradition. There is no reward structure to encourage them to engage in this tradition. Most schools do not have a preferential research agenda that would address the questions throughout this survey. If they did, we would most like have more faculty addressing the questions. finding faculty who know the tradition diversity Labeling it as such rather than making it about the philosophy A number of professors do not see the need or the relevance of doing so. getting faculty buy-in faculty expertise or perceptions of inadequate capability Getting students in the door.... Balancing CST with business expectation for graduates who also understand traditional shareholder value perspectives. Need to find a balance. Fact that competent, ethically-oriented faculty have had so little exposure to ways of raising issues of ethics and of business public responsibility in their courses due to lack of or insufficient coverage in PhD programs for many years. Candidates and New hires show an abetment of this issue. Finding qualified faculty to teach it in a compelling and competent manner. Preconceived notions of what this means . . . Faculty ignorance, indifference, lack of imagination, plus pressures of accreditation and competition from other schools Teaching students the need to lead to balance the competing priorities to grow organizations and to do good. The incorporation of CST and other person centered ethical perspectives cannot be voluntary. Catholic B-schools must have the moral courage to mandate that these issues be covered in business classes by the faculty as part of the College mission. I do not believe students who are interested in majoring in business actively seek out that aspect, as a result, it is not a marketable characteristic. already crowded curriculum Faculty who don't believe in the philosophy. Educating the faculty to deliver this message Faculty with ability to incorporate and knowledge of disciplines are in very short supply. Finance students are not going to be "convinced by philosphy type only fiances type Ability of faculty to articulate the issues and values in a way that makes them relevant in the classroom A lack of awareness of CST; how business would look if CST was incorporated; a radically secular society and student body that sees no realistic value Mentioning Big "C" Catholic is a huge issue, which we do not address, though our lovely core values are deeply Dominican. My guess is that about 30% of our students are Catholic. Pressure of college finances - moving more students through the pipeline (lower admission standards, shorter curriculum, fewer "unpopular" classes) 19 • • • • • • • • • • • • • • • • Cynicism about the role of the Catholic Church in society. Acceptance by employers The term can turn students off. Faculty willingness. We need a firm commitment to hire faculty who are not only willing but eager to teach the various business disciplines in the context of an ontology of business thoroughly informed by CST. Short of that, we will never be able to fulfill our mission as CATHOLIC schools of business Compromising with faculty members in Finance dept, who stubborn enough to maintain the shareholder value maximization belief system. Also, dean or dept chair's passion and leadership are critical. Many companies wouldn't necessarily see any particular value in obtaining graduates who think a lot about the poor the direct relevance of this to being a successful company is not necessarily obvious. Bibliography Bauman, Zygmunt. Liquid Modernity. Cambridge, UK: Polity Press 2000. 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