THE IN GAME
ADVERTISING
INDUSTRY
GAMING: A
CONSUMER
REVOLUTION
Total Gamers Worldwide
2.5
2.2
2
1.6
Billion
1.5
1.75
1.9
1
0.5
0
2013
2014
2015
2016
Source: Newzoo
REACH
ANY
AUDIENCE
Games have grown to become one of today’s favorite pass
times and have become a globally popular activity across
all demographics and socioeconomic backgrounds.
2.2
billion
GAMERS
WORLDWIDE
Source: Newzoo
44 %
27%
female
age 50+
26 %
under 18
17%
age 36-49
56%
male
30%
age 18-35
Source: Entertainment Software Association
AT ANY
TIME
Games rank 2nd behind social media activity in terms of
time spent on devices
37%
of mobile app users with 30 minutes of free
time choose to play games, more than any
other activity.
62%
of smartphones owners install games within
a week of getting their phones, a higher
percentage than any other type of app.
Source: Surveymonkey intelligence blog
1.15
billion
Hours a month are spent
playing MOBILE GAMES
Source: Vetro Analytics
2016: A
WATERSHED
YEAR
Pokémon GO has been the breakout hit of 2016.
The game has accrued more than 550 million installs and
$470 million in revenues in its first 80 days since launch.
AGE / GENDER
of Pokémon Go Players*
10 %
20 %
Total Downloads
19 %
~550
M
43 %
of Players
Are Female
26 %
13 %
M10-20
F10-20
M21-35
F21-35
Total Gross Revenues*
~$470
M
12 %
IN FIRST
80 DAYS
IN FIRST
80 DAYS
M36-50
F36-50
Total global downloads and revenues in first 82 days
* Has played Pokémon Go in the past three months
Source: Newzoo
THE
PROBLEM:
THE GAMING
GAP
Time Spent Online
Share of Digital Advertising
3%
17 %
Gaming
Messaging
Productivity
Facebook
Utilities
News
Entz
YouTube
Other
Gaming
Other
THE GAP
CONTINUED:
BRANDS
NEED MORE
CHOICE
Source: Flurry Analystic, eMarketer
FROM SLOW
EVOLUTION
TO A REAL
REVOLUTION
Global media spend is forecast to top $2 Trillion by 2017
Projected global spend on video games $ Billion:
84.5
2014
8.1
%
94.1
2015
103.5
2016
111.6
118.7
124.5
2017
2018
2019
2014-2019
CAGR
“Brands are taking a fresh look at In Game
Advertising, looking to reach this highly diverse
and engaged audience” [IAB]
This is just the
beginning
Imagine what comes next…
woobi