This translated document is supplied as a rough
guide. Only French version has legal value and
shall prevail in any case
TRADITIONAL SPACE
MULTI-SCREEN AND CONNECTED TV OFFERS
4
A
MULTI-SCREEN OFFERS 5
A.1. The «EXPANDTV» offer 5
A.2. The «Power 5» offer 6
A.3. «Second Screen» offers 6
B
CONNECTED TVS 7
COMMERCIAL OFFERS
A
COMMERCIAL OFFERS ACCESSIBLE TO SPOT BY SPOT PURCHASES
11
A.1. Event screens12
A.2. Priority offers12
A.2.1. Premium12
A.2.2. Prio13
A.3. SME-SMI Offer and new advertiser
13
A.4. Sector-based offers14
A.4.1. « Entertainment », « Marketing Direct »
and « Pure Player » campaigns14
- Programming 3 weeks before broadcast14
- Programming 5 days before broadcast15
- Majoration tarifaire pour citation d’un autre annonceur
15
A.4.2. Collective campaigns15
A.4.3. Governmental and public interest campaigns
15
A.5. Last minute offers16
B.
COMMERCIAL OFFERS ACCESSIBLE TO MPI PURCHASES
B.1.
B.2.
B.3.
B.4.
C. 16
Basic MPI offer16
MPI Plus Offer16
SME-SMI package17
Premiums18
COMMERCIAL OFFERS COMMON TO BOTH PURCHASING METHODS
18
C.1. Preferential placements18
C.2. Price adjustements19
C.2.1. Price increases for the presence or mention of
multiple trademarks and/or multiple advertisers19
C.2.2. Price increases for Message interactive
19
C.2.3. Rate increases for special operations and
request for identical service19
11
TRADITIONAL SPACE
SECTOR BASE PRICING: PRICES 1 AND 2
A
PRICES 120
B
PRICES 221
COMMERCIAL CONDITIONS
20
22
A
VOLUME DISCOUNT22
A.1. Family A22
A.2. Family B23
A.3. Advance payment of volume discount
24
B
REFERENCE DISCOUNT26
C
CENTRALISATION BONUS26
D
GENERAL CONDITIONS AND FINANCIAL CONDITIONS
26
PROGRAMMING OF CAMPAIGNS
27
A
OPENING OF BOOKING28
B
SECTOR CODES29
C
FORMAT INDICATORS29
D
PROGRAMMING CALENDAR29
E
DELIVERY OF ADVERTISING MESSAGES30
E.1. Delivery formats commercials
30
E.2. Delivery commercials and broadcast instructions
30
DEFINITIONS
31
A
DEFINITION OF A GROUP OF ADVERTISERS
32
B
DEFINITION OF REVENUE32
C
DEFINITION OF THE REVENUE STRUCTURE
33
SPONSORSHIP
PRICING AND COMMERCIAL CONDITIONS
A
PRICING36
A.1. Pricing36
A.2. Rates per period
36
B
NEW SPONSOR BONUS36
C
REFERENCE DISCOUNT37
D
CENTRALISATION BONUS37
E
PRICE ADJUSTMENTS37
35
4
OFFRES MULTI-ECRANS ET TV CONNECTEES
A MULTI-SCREEN OFFERS
TF1 Publicité offers innovative products allowing advertisers to stand out by adopting a transmedia
strategy.
A.1. The «EXPANDTV» offer
The EXPANDTV offer allows advertisers to communicate in a strong editorial context in Prime Time on
TF1 AND in its extension in catch up on all screens (connected TV, PC, Mobile, Tablet).
For a programme broadcast on TF1, the EXPANDTV offer gives access, within the limits of scheduling
availability, to:
- An advertising spot scheduled in priority during one of this TV programme’s advertising
breaks,
- a presence exclusively in pre-roll on all catch up consumption of this programme brand,
all screens taken together, made within 7 days following the broadcast on TF1.
The television commercial aired is the same on live and catch up.
This offer is limited to two advertisers per week, with, for each of them, a maximum advertising spot
length of 30 seconds.
The price of this offer is made up from:
- The gross rate communicated of the advertising break broadcast on TF1, to which the
advertiser’s conditions are applied,
- A net package rate for the catch up part.
TF1 Publicité will pass on, throughout the year, the programmes that are eligible for the EXPANDTV
scheme.
EXPANDTV
Your advertising presence
5
A.2. 2.The «Power 5» offer
The «Power 5» offer allows advertisers to maximise the emergence of their communications through
simultaneous presence in a given time slot on the TF1’s 5screens (TV, Connected TV, PC, Mobile,
Tablet) during peak viewing time.
A 360° scheme dreamed up in 2 stages with:
- Teasers broadcast on TV and digital to make an appointment with viewers,
- And a revelation on Sunday night on TF1 with the broadcasting of a traditional advertising
spot of at least 60 seconds during a break in the 8.30 - 8.50 pm slot, then relayed on
screens broadcast between 9 pm and 12 am on the other managed channels and on the
MYTF1 digital platforms.
A.3. «Second Screen» offers
The «Second Screen» offers allow advertisers to create involvementby using the synchronization of
live streams with digital applications enriching their communication.
MYTF1 Connect offers a new way to interact with the live stream broadcast on TF1.
Thanks, in particular, to watermarking technology, MYTF1 Connect allows the viewer to watch a live
programme broadcast on TF1 while participating in social discussions on a single screen. MYTF1
Connect also offers one click access to synchronized bonus content for an enriched live experience.
New opportunities for brands:
The interactive «Ad’ Connect» offer:
Thanks to the Ad’Connect scheme, advertisements automatically synchronize across all devices for
even more interactivity (gaming, voting, bonus, quiz, reminders, see the end of a different advertising
spot, etc.). During the broadcasting of an advertisement on TF1, the viewer simultaneously accesses
rich content within the MYTF1 Connect interface.
The Connect Content Experience:
MYTF1 Connect offers advertisers the opportunity to associate themselves with «custom» schemes
around event-programmes on the channel including major entertainment events (The Voice, Secret
Story, Masterchef, Dancing with the stars, etc.), Football and the News. Thanks to this interactive
experience that makes it possible to foster the involvement and closeness of brands with viewers,
such as the game 5th coach on the second screen during the programme The Voice.
Instant Replay or how to place the brand at the heart of a programme’s editorial viralization:
The Instant Replay allows the advertiser to be present around all of a programme’s video sequences
that internet users have chosen to share with their community. MYTF1 Connect offers brands an
advertising outreach on social networks thanks to the sponsorship of this exclusive and unique feature
around a programme.
6
Connect Amplify with Twitter or how to associate a brand with the social resonance around TF1’s
flagship programmes:
In partnership with Twitter, the Connect Amplify scheme allows the brand to associate itself with
key moments of a programme shared by the channel in the form of video excerpts, from its Twitter
account @TF1.
Interactivity with Shazam: Thanks to its advertising sound recognition technology, Shazam allows you
to make advertisements broadcast on TV or radio interactive and to access enriched content and
services offered by advertisers via smartphones and tablets: discount coupons, contests, geolocation,
social networks, etc.
With over 21 million downloads in France, Shazam allows advertisers to extend and maximize the
impact of their campaign by strengthening involvement with consumers.
B CONNECTED TVS
Connected TVs provide access to a world of applications and additional content created for television
and hosted on the web. There are several ways to connect your television, the most common being
operator boxes (± 40% of French households, or 11 million).
Communicating on connected TVs has many advantages for the advertiser: promise of prolonged and
strengthened contact, innovative image, new content, personalised portal, etc.
In the framework of special operations, innovative formats are available on the MYTF1 portal hosted on
the operator box to make an event of advertisers’ communication:
Pre-home: a full screen format proposed at the launch of the MYTF1 service. Pre-home may connect
to a dedicated corner and disappears after 10 seconds of inactivity.
Totem Format: present on MYTF1’s homepage, it returns the viewer to a dedicated corner
Pre-roll Format: stream format, catch up videos present upstream.
Creating a channel brand or a dedicated corner: The advertiser can create and broadcast its own channel
within MYTF1, in a space dedicated to the brand.
7
8
THE MODES OF PURCHASE
CONTEXT
SECURE
Spot by spot
Internal Programming Method
Choice of context for insertion
Controlling efficiency levers
Bespoke purchases
Simplified daily management
Control of Cost / GRP
(unit marketing)
An advertiser may combine two purchase methods in a single wave:
Spot by spot
+
MPI
During the year 2014, other modes of purchases could be proposed by TF1 Publicité.
A SPOT BY SPOT PURCHASING
Spot by spot purchases allow advertisers to construct bespoke TF1 advertising campaigns by selecting
the desired screens from all TF1 advertising screens, and to do so in accordance with the context of
the program.
Programming and optimisation of these purchases are undertaken advert by advert by the advertiser
or representative thereof.
These purchases are given priority, ahead of MPI purchases.
9
B IV. MPI PURCHASES – INTERNAL PROGRAMMING METHOD
MPI purchases allow advertisers to communicate on TF1, across all time slots, whilst ensuring proper
cost management (30 second net base GRP cost) which is guaranteed by TF1 Publicité.
Two MPI offers are available (cf. definition and description on page 10 herein); these both allow
advertisers or representatives thereof to have different services when constructing TF1 advertising
campaigns.
Programming advertising campaigns as part of MPI is exclusively undertaken by TF1 Publicité
in respect of the terms and objectives outlined by the advertiser or representative thereof in the
programming brief.
Programming requests for “MPI waves”, as defined in the General Sales Conditions for TF1 Publicité
Traditional Advertising Space, are issued to TF1 Publicité by the advertiser and/or representative
thereof during planning times. These requests are undertaken in the form of a programming brief
(template provided in annex to the TF1 Publicité General Sales Conditions for Traditional Advertising
Space and are available at tf1pub.fr under the section TF1 / Conditions commerciales) and respect
the following criteria:
- Three formats with a maximum duration of 40 seconds,
- a duration of between two and eight weeks of active communication,
- at least 8% of GRP over each of the three day-parts,
- a volume of at least 30 GRP per active week.
TF1 Publicité hereby informs advertisers and/or representatives thereof of acceptance/refusal in
whole or in part of the programming brief when issuing orders in accordance with the programming
schedule.
In the framework of a request for an MPI programming brief during the planning period, TF1 Publicité
hereby undertakes to inform the advertiser and/or representative thereof of its acceptance/refusal in
whole or in part of the programming brief within a maximum period of 3 working days.
The base 100, “30 second net base GRP cost”, is set annually and per target prior to the first MPI
programming request. This reference price is modulated in accordance with index tables, defined per
target, period and day part:
Guaranteed Targets:
FEMININE TARGETS
YOUNG PEOPLE
TARGETS
MIXED TARGETS
15 to 49 years old females
RDA
25 to 59 years old females RDA
25 to 34 years old women
•
25 to 49 years old
individuals
RDA < 60 years old
35 to 59 years old women
25 to 34 years old Individuals
25 to 59 years old individuals
25 to 49 years old women
15 to 49 years old women
15 to 34 years old individuals
15 to 49 years old individuals
35 to 49 years old women
Women RDA + children
35 to 59 years old individuals
25 to 59 years old women
< 25 years old
Assets + children < 25 years
old
Indexes of Period:
from 1st january
to 14 february
from 15
to 28 february
from 1st
to 31st march
from 1st
to 30 april
from 1st
to 31st may
from 1st
to 30 june
86
83
100
103
108
115
from 1st
to 13 july
from 14
to 31st july
from 1st
to 17 august
from 18
to 31st august
from 1st september
to 19 december
from 20
to 31st december
90
70
55
92
113
90
10
Day-part indexes:
Day :
Screen
Access :
Screen
Peak : Screen
Night :Screen
title
title
title
title
FEMININE TARGETS
0300 à 1799
1800 à 1999
2000 à 2199
2200 à 2899
YOUNG PEOPLE TARGETS
MIXED TARGETS
Day
Access
Peak
Night
Day
Access
Peak
Night
Day
Access
Peak
Night
80
100
130
85
85
95
130
75
85
100
125
80
TF1 Publicité hereby undertakes to guarantee the “30 second net base GRP cost” resulting from the
application of indexes across each period and day part in respect of the total amount of the net
budget indicated in the accepted programming brief. In the event of exceeding this amount, TF1
Publicité shall apply an additional rebate so as to respect this commitment.
TF1 Publicité may amend programming of MPI waves until broadcast thereof in order to respect the
total amount of the “30 second net base GRP cost” per period and day-part ; this will be adjusted
by application of an additional modulation calculated per advert. A summary of results for each
programming brief shall be sent to the advertiser and/or representative thereof following publication
of all consolidated audience figures.
The “30 second net base GRP cost” shall be guaranteed on the basis of a standard rate not including
Modulo(1) modulations any surcharges for preferential placements, premiums or any other increases.
(1)
See Chapter Tarification page 20
The following shall be excluded from the MPI purchasing method:
- Family campaigns (F), classes (C), sectors (S) or varieties (V):
. Online betting and gaming (V32020604)
. Automobiles (S110101)
. Perfumes (C1003)
. Toys and games (C3201)
. Publishing (F16)
. Telephony content providers and customisation (S490208)
. Performing arts (V32020301)
- Direct Marketing campaigns as defined under paragraph A.4.1
TF1 Publicité also offers SMEs-SMIs a specific package, «the SME-SMI Package» with predefined media
planning criteria integrating the achievement of an advertising spot (see page 16).
11
COMMERCIAL OFFERS
A COMMERCIAL OFFERS ACCESSIBLE TO SPOT BY SPOT PURCHASES
A.1. Event screens
TF1 offers, as part of its programming, a selection of exceptional events, such as the FIFA World Cup
2014, the French national team’s games, the «soirée des Enfoirés» or even new films that were very
successful in cinemas. TF1 Publicité offers a range of screens broadcast in these contexts, EVENT
SCREENS.
Access conditions to EVENT screens are specific; they are not accessible to programming made
as part of the last minute offer, offers reserved for «Entertainment», «Direct Marketing» and «Pure
Player» campaigns or purchased in guaranteed GRP cost.
In order to identify them, they bear a specific code:
-
-
EVENT screens on programmes, excluding sports programmes, have a screen title ending in 7
EVENT screens on sports programmes have a screen title ending in 8
Investments made in the framework of EVENT screens are eligible for bonuses and discounts arising
from the Commercial Terms applicable on TF1 in 2014.
A.2. Priority offers
A.2.1.
Premium
Premium prices apply to the first, second, second-last and last positions on certain screens and are
published in the sector-based price lists T1 and T2.
On each opening of bookings, requests for Premium advertisements will be given priority over any
other offer.
Among all the Premium requests, TF1 Publicité will process requests for the first and last position in
descending order of priority, and then requests for the second and second-last position.
12
A.2.2.
Prio
Prio prices make it possible to secure the choice of programming on certain screens while benefiting
from programming priority.
On each opening of bookings, requests for Prio programming will be dealt with in priority after
Premium requests.
Prio prices will be the subject of a specific table of prices for each of the T1 and T2 tariffs.
Depending on availability in the screens, these rates provide priority access to screens compared with
the standard rate from the opening of the schedule until broadcast
A.3. SME-SMI Offer and new advertiser
All SME-SMIs or any new advertiser can benefit from a 45% reduction applied to the gross amount
invoiced for its campaign. The advertiser and/or its authorised representative must give notice, in
writing, that it wishes to benefit from TF1 Publicité’s offer before the first broadcast of an advertising
message, justifying its status as a SME-SMI or new advertiser as defined hereinafter.
Advertisers or advertiser groups with a consolidated turnover in 2013 of less than 50 million euros
are considered as SME-SMIs.
By new advertiser, we mean any advertiser or advertiser group absent from TF1 in 2013. The
following will not be considered as a new advertiser:
- any advertiser that changing its business name in 2014,
- any advertiser that communicates for a brand in 2014 that has already been the subject of
a communication in 2013.
Advertisers benefiting from the SME-SMI and new advertiser offer will not receive any other bonus and/
or discount whatever its nature.
13
A.4. Sector-based offers
A.4.1.
« Entertainment », « Marketing Direct » and « Pure Player » campaigns
The « Entertainment » campaigns concerned the sectors Editions (F16); Customizing the telephone
(V49020801); Content Providers messaging dialogue (S490204) and live show (V32020301)
campaigns.
Any advertiser satisfying the following cumulative conditions will be deemed to be in the “Live Show”
sector (Sector Code V 32020301):
- if it can prove it is a show producer within the meaning of current regulations,
- if it can prove that it has a ticket distribution system specific to the show the subject of the
advertisement.
The « Direct Marketing campaigns » concerned the following advertisements:
- those with a minimum format of 15”,
- that promote a product or service,
- and that display a telephone number for at least half the duration of the film, essentially for
the purpose of encouraging immediate telephone calls to a call center.
Only advertisements programmed on the following screens can benefit from these conditions
From Monday to Friday, title screens* between:
- 0900 and 1130 inclusive
- 1400 and 1630 inclusive
- above 2390.
* screens coded 5 or broadcast in an exceptional programming context are excluded from this offer.
The « Pure Player » campaigns concerned, the concerned company (or website) who initiated and
developed their distance activity selling activity or price comparison exclusively on the internet, with
no physical distribution network. The maximum duration for the messages is 30 seconds.
Pure players campaigns can benefit from price rebates depending on:
- the period of investment in the year 2013,
- their programming date,
- availability in the schedule.
The choice of the date of programming will be fixed and final. Since the conditions applied are
associated with the choice of programming date during a specific period, the amount programmed on a
chosen date cannot be deferred to a date nearer the broadcast.
> Programming 3 weeks before broadcast
Advertisements programmed 3 weeks before broadcast will benefit from the following rebates:
DAY-PARTS
OF INVESTMENTS IN 2014
PEAK
(SCREENS 2000 TO 2199)
Except Peak
rate
40%
45%
Advertisements will be programmed every Thursday for a period of one week from Saturday to Friday,
starting 3 weeks later.
Advertisements programmed 3 weeks before broadcast cannot be programmed on Event screens.
14
> Programming 5 days before broadcast
Advertisements programmed 5 days before broadcast will benefit from the following rebates:
PERIODS
OF INVESTMENTS IN 2014
1ST JANUARY TO 1st March to 11
28 FEBRUARY
July
Rate
60%
50%
12 JULY TO 15
AUGUST
16 AUGUST TO
12 DECEMBER
13 DECEMBER
TO 31
DECEMBER
60%
50%
60%
Advertisements are programmed every Monday (based on requests made on Friday) for a period of one
week from Saturday to Friday, starting on the following Saturday. The details of messages programmed
in the framework of these offers will be announced on Tuesday, at the latest.
This offer is open until 3 days before each broadcast. Similarly, the programming can be altered at
any time during this period and in any event their broadcast cannot be guaranteed.
Advertisements programmed 7 days before broadcast cannot be programmed on Event screens.
« Entertainment », « Direct Marketing » and « Pure Player » campaigns will not receive any bonus and/
or discount of any nature.
Investments scheduled under these specific conditions are exclusively reserved for products from
these sectors.
Messages bearing brands or logos of advertisers from other sectors will be charged more under the
conditions specified hereinafter.
>Increase for quoting another advertiser
Messages of «Entertainment» campaigns citing:
. An advertiser other than a radio station or a press title, are increased by +20%.
. A radio station or press title *, are increased by +15%.
* This statement should not be any promotion of the station or press title and must be stealthy, which excludes
any sound citation or wholesale printing character.
These increases apply on the gross price, less the specific allowance for these sectors.
A.4.2.
Collective campaigns
Collective campaigns benefit from a rebate of 15%.
An advertisement can be considered as “collective” within the meaning of practice in this area when
it is intended collectively to promote the provision of goods and services that are presented in a
generic way, excluding the promotion of a particular brand of these goods or services.
A request for prior agreement must be presented to TF1 Publicité which will verify, upon examination
of the file, that it matches the description of a “collective advertisement”.
Collective campaigns will benefit from the reference discount, the volume discount, the period bonus
and the centralisation bonus.
A.4.3.
Governmental and public interest campaigns
Governmental and public interest campaigns will benefit from a rebate of 30%.
They only have the benefit of the reference discount and of the centralization bonus if they satisfy the
conditions necessary for their allocation.
15
A.5. Last minute offers
TF1 Publicité offers, in the framework of its last minute offers, its last available slots in the screens
whose title is outside of screen titles 1950 to 2259. Messages may be programmed within a campaign
reserved on traditional space.
A rebate of 15% will be applied directly to orders for last minute purchases.
Advertisements are programmed every Monday for a period of one week from Saturday to Friday,
starting 7 days later. This programming will be subject to conditions until its broadcast, open until 3
days before every broadcast.
The last minute rebate cannot be cumulated with the conditions granted to campaigns in the
“Entertainment”, “Direct Marketing”, “Pure Players” and to collective, governmental and public
interest campaigns.
Advertisements programmed as purchase opportunities cannot be programmed on “Event” screens.
*The rebate of the purchase opportunity is applied to the gross price revenue.
B. COMMERCIAL OFFERS ACCESSIBLE TO MPI PURCHASES
B.1. Basic MPI offer
TAll screens sold on TF1 are accessible in the Basic MPI offer, with the exception of:
. First screens,
. screen titles 1300, 1339, 2000 and 2039.
Advertisers should indicate in their Basic MPI Programming Brief:
. objectives in terms of GRP figures and the maximum net investment budget,
. the distribution of GRPs :
- per day part (Day/Access/Peak/Night) with a maximum of 25% of the GRPs in peak
on feminine targets and 30% on young and mixed targets
-p
er active week (week in/week out possible with at least 2 weeks of effective communication)
- per format across each active week (with a maximum of 3 formats per brief).
Programming undertaken in the framework of the Basic MPI offer shall be communicated, by way of a
guide, by TF1 Publicité to the advertiser and/or representative thereof 3 weeks prior to the start date
as indicated in the programming brief; and subsequently following each modification or amendment.
For a single product, advertisers may not combine both the Basic MPI and MPI Plus offers in a single
wave
B.2. MPI Plus Offer
An expanded inventory: All screens sold on TF1 are accessible in the MPI Plus offer, with the exception
of Event screens.
MPI programation briefs are not concerned by the maximum of 25% (feminine targets) and 30%
(mixed and young targets) of the GRPs in peak.
Programming of MPI Plus briefs takes priority over those of the Basic MPI offer.
Increased visibility: Programming schedules will be indicated, by way of a guide, by TF1 Publicité to the
advertiser and/or representative thereof 4 weeks prior to the start date indicated in the programming
brief, and subsequently following each modification or amendment.
16
Some mediaplanning criterias more selective: In addition to the objectives of the brief as retained for
the Basic MPI offer, the advertiser benefits from additional qualitative mediaplanning criterias:
. Presence ensured in peak the 1st day,
. Peak reinforcement in an early wave *
. Premium choice of weight a week.
AND
two additional objectives from amongst the following criteria:
. Optimization over a secondary target including trademark purchaser targets,
. Reinforcement* of lunchtime,
. Reinforcement** of the weekend day,
. Constitution of day blocs (at least 3 consecutive days of presence by week),
. Homogenization of the weight of the peak on the whole wave (if it represents at least 40% of
the pressure),
. Programming of the first spot of the wave in peak,
. Programming of 2 spots in peak on the 4 first days of tyhe wave,
. Programming in the same screen of 2 spots****.
* + / - 65% of the peak pressure served on the first half of the wave (not valid if the option
«Homogenization of the weight of the whole peak of the wave» is selected).
** Reinforcement of 10 lunchtime (screens 1250 to 1350) points in relation to the natural offer in
the day part considered.
*** Superponderation of 10 Weekend day rating points in the overall volume of GRPs requested for
a day.
**** In case of the presence of two messages in the same screen, the number of GRP will be counted
twice.
AND, optionally, the advertiser can chose pair of additionally criterias among the eight criterias above.
The «Net GRP Costs based on 30 seconds» of the MPI Plus offer are over 4% greater than those of
the MPI Basic offer over each period and day-share, and then an extra point for each possible duo of
options selected.
For a single product, advertisers may not combine both the Basic MPI and MPI Plus offers in a single
wave.
B.3. SME-SMI package
TF1 Publicité offers SME-SMIs an internalized programming package with:
. predefined programming brief criteria,
. a presence on TF1,
. a presence on thematic channels (LCI, TV Breizh, Ushuaia and Histoire) and TNT (HD1 and
Numéro 23)
. production of a 15-second advertising spot (details of the service in the General Terms and
Conditions of Sale).
The programming brief criteria for the SME-SMI package are:
. 150 GRP on the target group of 25-59 years-old individuals
. 60% of the GRPs in daytime, 30% in access and 10% in Night on TF1,
. 45% of the GRPs in peak and 55% outside of peak on thematic channels and TNT.
The package is reserved for SME-SMI advertisers who have notified TF1 Publicité in writing of their
desire to benefit from the offer and who have justified their SME-SMI status as defined below:
Advertisers or advertiser groups with a consolidated turnover in 2013 of less than 50 million euros
are considered as SME-SMIs.
17
The flat rate(1) of the SME-SMI package varies by the period:
INVESTMENT
PERIODS IN 2014
JANUARY ->
FEBRUARY
March -> June
JULY -> AUGUST
SEPTEMBER -> DECEMBER
Net rate excluding taxes
220 000€
280 000€
220 000€
280 000€
An advertiser checking the access conditions for the SME-SMI package has the option of buying the
elements of the package separately at the rate of the 25-59 year-old Individuals package on the thematic
channels and TNT at €15,000 net excluding taxes for the creation of the 15-second advertising spot.
(1)
B.4. Premiums
Premiums allow access to the first, second, penultimate and final position of certain screens as
published in the T1 and T2 sector price rates.
Advertisers are entitled to request Premiums in the MPI brief (Plus or Basic), with it being understood
that the net budget of the brief includes the Premiums.
GRP costs for premium adverts corresponding to GRP costs defined hereinabove increased by the
percentage of the increase between the premium rate and the standard rate.
C. COMMERCIAL OFFERS COMMON TO BOTH PURCHASING METHODS
C.1. Preferential placements
An increase is applied to adverts programmed in preferential placements:
+ 20% for the two first and two final positions on the screen (or 1, 2, 98 and 99),
+ 15% for the third and antepenultimate positions on the screen (or 3 and 97).
Programming of preferential placements is undertaken each Monday for a one week period saturday
to friday, beginning the following saturday.
Preferential placements will be broadcast in priority on Spot to spot campaign; in MPI plus and then
in MPI Basic.
The increase in rate for preferential placements is not applicable to “Premium” adverts.
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C.2.1.
Price increases for the presence or mention of multiple trademarks and/or multiple advertisers
Presence or mention within a single avert for a trademark, product or logo of a single advertiser or
single group of advertisers, but coming from different sector codes, without full screen display :
+ 10 % when the presence or mention of other products or trademarks from a single different
sector code.
+ 5 % per additional sector code, when the presence or mention of other products or trademarks comes from several different sector codes.
Presence or mention in a single advert, of trademarks, products or logos from different advertisers
excluding social networks:
+ 30 % for a shared presence with the second Advertiser or for a full screen presence of the
second Advertiser
+ 20 % for the presence of a trademark, product or logo of another advertiser for a period of
more than 3 second, without full screen display
+ 15 % for the presence of a trademark, product or logo of another advertiser for a period under
3 second, without full screen display.
+ 10% for each additional trademark, product or logo of another advertiser
Presence of a visual or sonorous element from a social network without full screen display:
+ 15 % for a social network presence,
+ 5 % for each additional social network
The term «social network» designates a service for online communication including the establishment of a network of friends and professional knowledge through the provision to members of tools
and interfaces interaction, presentation and communication.
C.2.2.
Price increases for Message interactive
+ 20 % when the Advertiser informed TF1 Publicité about the interactivity of the Advertising
Message when it sendind the reservation request of Traditional Space;
+ 30 % when TF1 Publicité is informed about the interactivity of the Advertising Message by
the Advertiser after the reservation request, and upon receipt of such commercial.
A message «interactive» designates an Advertising Message integrating audiovisual technology allowing viewers to intervene when it displayed on Thematic Channels and or TNT Channels and especially via his remote control, his computer, smartphone or his tablet, in order to obtain, in a dedicated area published by the Advertiser, content and/or information (video content, offers discounts,
games...) on the brand, the brand, products or services of the Advertiser.
To promote the effectiveness of the interactivity of request messages as such, TF1 Publicité is authorized to determine the maximum number of spots interactive per screen as well as their position
in these screens
C.2.3.
Rate increases for special operations and request for identical service
In the framework of specific schemes («road block», «red sons», skins, etc.) or special operations, the
advertiser tells TF1 Publicité the imperative screens for its communication in terms of screen date,
format and rate (Premium, Prio).
In the event that TF1 Publicité, depending on availability in its schedule, is able to fulfil this request,
the rate for the messages concerned will be increased by 30%
These schemes are only accessible at Premium and Prio rates and must be the subject of prior
agreement from TF1 Publicité.
19
SECTOR BASE PRICING: PRICES 1 AND 2
TF1 Publicité publishes two periodical rate schedules based on a 30-second Advertising Message
format.
TF1 Publicité reserves the right to modify its rates at any time, subject to notification to the Advertiser
and/or its Authorised Representative no later than five calendar days before the date that the aforesaid
modifications come into effect.
TF1 Publicité shall implement a Modulo rate adjustment system which consists of applying of
a rate increase or decrease across all the purchases in GRP Cost guarantee. In the event of the
implementation of a Modulo over a given period, TF1 Publicité will publish the application period
and the screens concerned no later than 10 calendar days before the start of the aforesaid period.
Seasonal, public holiday and long weekend discounts are indicated in the price lists as communicated
by TF1 Publicité prior to the beginning of planning operations.
A PRICES 1
Applicable to the following families (F) and/or classes (C), and/or sectors (S), and/or varieties (V) according to the 2014 TV product nomenclature:
-
BDrinks (F 01) excluding specific poducts indicated in prices 2
Food (F 02),
Specific products of the family Clothing – Accessories – Textiles
. Ready-to-wear clothing - Sewing (C0402)
. Lingerie - hosiery (C0403) except underwear (S 040302)
Household Appliances (F 07)
Maintenance (F 09),
Health and Beauty (F 10) excluding specific products indicated in prices 2,
Education - Training (F 15),
20
- Distance selling-Distribution (C 1703)
- Pharmaceuticals - Medicine (F 26). excluding specific products indicated in prices 2,
B PRICES 2
Applicable to the following families (F) and/or classes (C), and/or sectors (S), and/or varieties (V) according to the 2014 TV product nomenclature:
- Specific products in the Drinks family :
. Sodas, tonics (V 01010201),
. Sports drinks (V 01010204),
- Clothing – Textile Accessories (F 04), excluding specific products indicated in prices 1,
- Furnishings – Decoration (F 08),
- Specific products in the Health and Beauty family :
-
. Men’s Deodorants (V 10020202),
. Men’s razors and razor blades (S 100204),
. Men’s shaving products (S 100208),
. Men’s perfumes and eaux de toilette (S 100302),
. Unisex perfumes and eaux de toilette (S 100306),
. Men’s skincare and grooming products (V 10040202),
. Men’s external slimming products (V 10040602),
. Men’s hair colourings (V 10060202),
. Hair care products (C 100603).
Automobile Transport (F 11),
Travel – Tourism (F 12),
Energy (F 13),
Publishing (F 16),
Distribution – Mail Order (F 17), except distant selling & distribution (C1703)
Financial Institutions – Insurance (F 18),
Gardening – DIY – Agriculture (F 19),
Services (F 20),
Property (F 21),
Financial Advertising (F 22),
Corporate (F 23),
Specific products in the Pharmacy-Medecine family :
. Articles and health equipment (S 260101)
. Anti-smoking treatments including substitute (S 260109)
. Hearing aids (S 260111)
. Institutionnal drugs (V 26011201)
. Hardware support for disabled (S 260401)
-
Audiovisual – Photography – Cinema (F 30),
Culture and Leisure (F32),
Media Information (F 33),
Telecommunication (F 49),
Information Technology (including office equipment – printers) (F 50),
Building and Public Works (F 55),
Industry (F 70).
21
COMMERCIAL CONDITIONS
These commercial conditions shall be applicable to all advertisers from those sectors with authorisation
to communicate on television advertising sports as at 1st January 2014.
For the purpose of application of these commercial conditions, the turnover of the advertiser shall be
understood as that recorded within the fixed perimeter of trademarks and products and in the event
of sale, takeover, grouping of companies, change of company name or identity of trademarks, and as
recorded by the advertiser in 2014.
These commercial conditions shall apply to all investments, regardless the purchase modes chosen
by the advertiser.
A VOLUME DISCOUNT
A.1. Family A
Family A comprises the following families (F), and/or classes (C), and/or sectors (S), and/or varieties (V)
from the 2014 TV product nomenclature:
- Drinks (F 01),
- Food (F 02),
- Maintenance (F 09),
- Health and Beauty (F 10),
- Automobile Transport (F 11) excluding Auto Services and Centers (S 110102),
- Restaurants (S 120107),
- Large and medium stores, multi-discounters (S 170103),
- Financial and insurance institutions (F 18),
- Services (F 20),
- Media Information (F 33),
- Telephone Services and Offers (S 490101),
- Internet Service Providers (V 49030101),
- Telecommunication Convergence (C 4904).
22
Any advertiser investing a gross negotiated sum of at least €100,000 in traditional space on TF1
between 1 January and 31 December 2014, will receive a volume discount calculated from the first
euro, per tranche of gross negotiated revenue, according to the following scale :
RATE APPLICABLE TO THE TRANCHE
OF GROSS NEGOTIATED REVENUE
FOR INFORMATION : RESULTING RATE
APPLIED FROM THE FIRST EURO OF GROSS
NEGOTIATED REVENUE TO THE MAXIMUM
VALUE OF THE TRANCHE
from 0 € to 200 000 €
4,00%*
4,00%
from 200 000 € to 400 000 €
4,50%
4,25%
from 400 000 € to 700 000 €
5,00%
4,57%
from 700 000 € to 1 000 000 €
5,50%
4,85%
from 1 000 000 € to 1 500 000 €
6,00%
5,23%
from 1 500 000 € to 2 000 000 €
6,50%
5,55%
from 2 000 000 € to 2 500 000 €
7,00%
5,84%
from 2 500 000 € to 3 000 000 €
7,50%
6,12%
from 3 000 000 € to 3 500 000 €
8,00%
6,39%
from 3 500 000 € to 5 000 000 €
8,50%
7,02%
from 5 000 000 € to 9 000 000 €
9,00%
7,90%
from 9 000 000 € to 15 000 000 €
9,50%
8,54%
TRANCHE OF GROSS NEGOTIATED REVENUE
BETWEEN 1 JANUARY
AND 31 DECEMBER 2014
from 15 000 000 € to 22 000 000 €
10,00%
9,00%
from 22 000 000 € to 30 000 000 €
10,50%
9,40%
from 30 000 000 € to 38 000 000 €
11,00%
9,74%
from 38 000 000 € to 46 000 000 €
11,50%
10,05%
from 46 000 000 € to 62 000 000 €
12,00%
10,55%
62 000 000 € and more
13,00%
(*) Rate applicable to the first gross negotiated €200,000 as soon as the investment reaches €100,000.
In the case of a multi-sector advertiser, the family used will be that in which the advertiser makes the majority
of its investment with TF1 in 2013.
A.2. Family B
Family B comprises the following families (F), and/or classes (C), and/or sectors (S), and/or varieties (V)
from the 2013 TV product nomenclature:
- Clothing – Accessories – Textiles (F 04),
- Household Appliances (F 07),
- Furnishings – Decoration (F 08),
- Auto Services and Centres (S 110102),
- Travel – Tourism (F 12) excluding Restaurants (S 120107),
- Energy (F 13),
- Education - Training (F 15),
- Publishing (F 16),
- Distribution – Mail Order (F 17) excluding large and medium stores, multi-discounters (S 170103),
- Gardening – DIY – Agriculture (F 19),
- Property (F 21),
- Financial Advertising (F 22),
- Corporate (F 23),
- Pharmaceuticals - Medicine (F 26),
- Audiovisual – Photography – Cinema (F 30),
- Culture and Leisure (F 32),
- Telecommunication (F 49) excluding Telephone Services and offers (S 490101),
Internet Service Providers (V 49030101), and Telecommunication Convergence (C 4904),
23
- Information Technology (including office equipment – printers) (F 50),
- Buildings and Public Works (F 55),
- Industry (F 70).
Any advertiser investing a gross negotiated sum of at least €50,000 in traditional space on TF1
between 1 January and 31 December 2014, will receive a volume discount calculated from the first
euro, per tranche of gross negotiated revenue, according to the following table :
RATE APPLICABLE TO THE TRANCHE
OF GROSS NEGOTIATED REVENUE
FOR INFORMATION : RESULTING RATE
APPLIED FROM THE FIRST EURO OF GROSS
NEGOTIATED REVENUE TO THE MAXIMUM
VALUE OF THE TRANCHE
from 0 € to 200 000 €
4,50%*
4,50%
from 200 000 € to 500 000 €
5,50%
5,10%
TRANCHE OF GROSS NEGOTIATED REVENUE
BETWEEN 1 JANUARY
AND 31 DECEMBER 2014
from 500 000 € to 900 000 €
6,50%
5,72%
from 900 000 € to 1 500 000 €
7,50%
6,43%
from 1 500 000 € to 2 100 000 €
8,50%
7,02%
from 2 100 000 € to 2 700 000 €
9,50%
7,57%
from 2 700 000 € to 3 300 000 €
10,50%
8,11%
from 3 300 000 € to 3 900 000 €
11,50%
8,63%
from 3 900 000 € to 4 500 000 €
12,00%
9,08%
from 4 500 000 € to 5 100 000 €
13,00%
9,54%
from 5 100 000 € to 6 000 000 €
13,50%
10,13%
from 6 000 000 € to 8 000 000 €
14,00%
11,10%
from 8 000 000 € to 10 000 000 €
15,00%
11,88%
from 10 000 000 € to 15 000 000 €
15,50%
13,09%
from 15 000 000 € to 20 000 000 €
16,00%
13,82%
20 000 000 € and more
16,50%
(*) Rate applicable to the first euro as soon as the gross negotiated investment reaches €200,000 and as soon
as investment reaches €50,000
In the case of a multi-sector advertiser, the family used will be that in which the advertiser makes the majority
of its investment with TF1 in 2014.
Basis of calculation of the volume discount: The basis of calculation of the volume discount is the
gross negotiated traditional space revenue.
The discount is calculated advertiser by advertiser, for all products together and is repaid at the
end of the order (cf. Financial Conditions: Article 7 of the TF1 Publicité Traditional Space General
Conditions of Sale).
Advertisers benefiting from the new advertiser bonus, and investments benefiting from the
conditions applicable to “Entertainment”, “Direct Marketing” and “Pure Player”, as well as
governmental and public interest campaigns, are excluded from the field of application of the
volume discount.
A.3. Advance payment of volume discount
Any advertiser present on TF1 in 2013 and that was present in 2013 will receive an advance payment of the volume discount, which will be deducted from their invoice and applied to 2014 gross
negotiated revenue.
In order to determine the amount of this advance payment, TF1 Publicité will apply an advance
24
payment rate to gross negotiated revenue in 2014, calculated on the basis of the gross negotiated in
2013, according to the following scales per family:
FAMILY A
Gross negotiated revenue 2012
FAMILY B
Rate applicable to
gross negotiated
revenue 2013*
Gross negotiated revenue 2012
Rate applicable to
gross negotiated
revenue 2013
from 0 € to 100 000 €
0,00%
from 0 € à 50 000 €
0,00%
from 100 000 € to 300 000 €
1,30%
from 50 000 € à 100 000 €
1,30%
from 300 000 € to 800 000 €
1,50%
from 100 000 € à 300 000 €
1,60%
from 800 000 € to 1 300 000 €
1,70%
from 300 000 € à 500 000 €
1,90%
from 1 300 000 € to 1 800 000 €
1,90%
from 500 000 € à 1 000 000 €
2,20%
from 1 800 000 € to 2 300 000 €
2,10%
from 1 000 000 € à 1 500 000 €
2,50%
from 2 300 000 € to 3 000 000 €
2,30%
from 1 500 000 € à 2 000 000 €
2,80%
from 3 000 000 € to 5 000 000 €
2,50%
from 2 000 000 € à 2 500 000 €
3,10%
from 5 000 000 € to 7 500 000 €
2,70%
from 2 500 000 € à 3 000 000 €
3,40%
from 7 500 000 € to 10 000 000 €
2,90%
from 3 000 000 € à 4 000 000 €
3,70%
from 10 000 000 € to 12 500 000 €
3,10%
from 4 000 000 € à 5 000 000 €
4,00%
from 12 500 000 € to 15 000 000 €
3,30%
from 5 000 000 € à 6 000 000 €
4,30%
from 15 000 000 € to 20 000 000 €
3,50%
from 6 000 000 € à 8 000 000 €
4,60%
from 20 000 000 € to 30 000 000 €
3,70%
from 8 000 000 € à 10 000 000 €
4,90%
from 30 000 000 € to 40 000 000 €
4,00%
from 10 000 000 € à 15 000 000 €
5,20%
from 40 000 000 € to 50 000 000 €
4,30%
from 15 000 000 € to 20 000 000 €
5,50%
from 50 000 000 € to 60 000 000 €
4,60%
20 000 000 € and more
5,80%
60 000 000 € and more
4,90%
For the purposes of calculating the rate of advance payment on invoices in 2014, the 2014 advance
payment scale in the family in which the advertiser made most of its investments in 2013 will be
used.
If the advertiser belongs to a group of advertisers in 2014, the 2013 gross negotiated revenue used
will be that of the group of advertisers. The rate applied will be the same for all advertisers belonging
to the same group.
An advertiser that in 2014 invests separately from the group, to which it belonged in 2013, will receive an advance payment rate based on its gross negotiated revenue invested separately in 2013.
Basis of calculation of the discount
The advance payment is calculated on the gross negotiated revenue in 2014. It is allocated subject
to payment on their due date of the sums used as the basis for its calculation, in accordance with
TF1 Publicité’s General Conditions of Sale applicable in 2014 (cf. Financial Conditions: Article 7
of the TF1 Publicité Traditional Space General Conditions of Sale).
The definitive calculation of the volume discount will be made in accordance with these 2014
commercial conditions, during the first quarter of 2015.
TF1 Publicité will then issue an additional credit note corresponding to the differential between
the amount of the discount acquired and the advance payment allocated with the invoice. If the
balance is in TF1 Publicité’s favour an invoice will then be issued. Any such regularisations will
take place at the time of issue of the credit notes due in respect of these commercial conditions,
during the first quarter of 2015.
25
B REFERENCE DISCOUNT
Any advertiser present on TF1 in 2014 will receive a reference discount of 15% applied to its invoice
and applied to gross negotiated revenue.
Basis of calculation of the discount is the gross negotiated traditional space revenue. It will be
reflected in invoices.
Investments benefiting from the conditions applicable to the “Entertainment”, “Direct Marketing”
and “Pure Player” campaigns, as well as governmental and public interest campaigns are excluded
from the field of application of application of the reference discount.
C CENTRALISATION BONUS
Any advertiser that entrusts the programming and purchasing of its campaigns to an agent that, in
2014:
- handles several accounts together,
and
- deals with all the following tasks:
- the purchasing of space,
- the reservation of advertising slots,
- the management, follow-up and signature of advertising orders (including by EDI Publicité),
- the management and control of invoices issued on behalf of the advertiser,
- the supervision of payment on their due dates of the said invoices, regardless of whether or
not the agent is in charge of payment,
will receive a centralisation bonus of 1,5%.
Basis of calculation of the discount:The centralisation bonus is calculated on the gross negotiated
revenue, less the reference discount and all the bonuses and discounts granted by TF1 Publicité
in 2013.
This bonus will be the subject of a credit note issued in the first quarter of 2014 (cf. Financial
Conditions: Article 7 of the TF1 Publicité Traditional Space General Conditions of Sale).
This bonus will only be granted if TF1 Publicité is in possession of an agency contract certificate
in accordance with the standard form attached in an Appendix to the TF1 Publicité Traditional
Space General Conditions of Sale.
Non-compliance with any of the conditions indicated will result in the loss of the benefit of this
bonus, whether such non-compliance is the responsibility of the advertiser or of the agent.
Investments benefiting from the conditions applicable to the “Entertainment”, “Direct Marketing”
and “Pure Player” campaigns, as well as governmental and public interest campaigns are excluded
from the field of application of the centralisation bonus.
D GENERAL CONDITIONS AND FINANCIAL CONDITIONS
Refer to the TF1 Publicité Traditional Space General Conditions of Sale and their appendices. The
TF1 Publicité General Conditions of Sale can be consulted on our web site at www.tf1pub.fr
If you wish to receive a paper copy of these Conditions, please send your request to us including your
contact details, by post, by e-mail to [email protected] or by fax to 01 41 41 33 97.
26
27
PROGRAMMING OF CAMPAIGNS
A OPENING OF BOOKING
The calendar of opening of bookings, publication of prices and return of orders is as follows:
PERIODS IN 2014
Publication of prices
Opening dates *
Order Return Dates *
1st january --> 28 february
Tuesday 15 october 2013
(CGV + prices)
Friday 15 november 2013
Monday 2 december 2013
1st march –> 30 april
Tuesday 10 december 2013
Friday 17 january 2014
Monday 3 february 2014
1st mai –> 13 july
Tuesday 4 february 2014
Friday 14 march 2014
Monday 31 march 2014
14 July --> 31 st August
Tuesday 8 april 2014
Friday 16 may 2014
Tuesday 3 june 2014
1st september --> 31 st
october
Tuesday 20 may 2014
Friday 13 june 2014
Monday 30 june 2014
1st november –> 31 st
december
Tuesday 1 st july 2014
Friday 12 september 2014
Monday 29 september 2014
* before midday
Programming requests and/or MPI brief must be sent to TF1 Publicité together with:
• agency contract certificates, and
• product information sheets.
28
B SECTOR CODES
The sector codes nomenclature is applicable to all TV channels whose advertising is handled by TF1
Publicité.
The sector codes nomenclature and the standard forms of agency contract certificates and product
information sheets are available on the website at www.tf1pub.fr or on request from TF1 Publicité.
C FORMAT INDICATORS
Format indicators will be published with our tables of prices up to the 60 second format. Above that,
please contact us.
Any campaign in a format in excess of 60 seconds will be programmed according to availability in the
schedule, with the prior agreement of TF1 Publicité.
D PROGRAMMING CALENDAR
PROGRAMMING CALENDAR 2014
WEEK 1
MON TUE WED THU
Publication of the programs
Prices’ Change
GRID
WEEK 2
FRI
SAT SUN MON TUE WED THU
FRI
WEEK 3
SAT SUN MON TUE WED THU
WEEK 4
FRI
SAT SUN MON TUE WED THU
FRI
SAT SUN
FLASH
x
Free advertising*
Last Minute Offers
MORNING
x
Emplacements Préférentiels**
W-3 : «Direct Marketing»,
«Entertainment» & «Pure Player»
x
D-5 : « Direct Marketing »,
«Entertainment» & «Pure Player»
AFTERNOON
* Subject to change
** Weekly Programming (CLS and MPI)
x JDays of programming
Released Period concerned
RULE OF D-3 SLIP ON A TYPICAL WEEK
«LAST MINUTE OFFER + DIRECT MARKETING, ENTERTAINMENT & PURE PLAYER D-5»
For broadcasting the
Last day of purchase
Monday
Tuesday
Wednesday
Thursday
Friday
>
>
>
>
>
Thursday
Friday
Saturday
Sunday + Monday
Tuesday + Wednesday
29
E DELIVERY OF ADVERTISING MESSAGES
E.1. Delivery formats commercials
Delivery video Format SD or HD.
TF1 recommends delivery in dematerialized media (SD or at the end of the first quarter 2014 HD).
The advertiser is requested to contact one of the partner companies of TF1:
- IMD, 53 rue d’Hauteville - 75010 Paris, +33 (0) 1 4949 99 70, www.imdplc.com
- Adstream, 80-82 rue Anatole France – 92300 Levallois-Perret, +33 (0)1 8003 12 40, www.adstream.fr
The film delivered must meet the specifications of the
-T
echnical Recommendation CST - RT - 017 - TV - v3.0 – 2011 PAD Editors (CSE /FICAM / HDFORUM)
- Technical Recommendation CST - RT - 018 - TV – 2013 Zones of advertising protection for the TV
broadcasting (see Appendix 4 of the CGV).
E.2. Delivery commercials and broadcast instructions
Information related to the advertising (date of delivery of technical elements, plans capital) should be
sent 10 days before the first broadcast at the following addresses: [email protected] and diffpub2@tf1.
fr according to the «broadcast instructions» model available on the TF1 Publicité’ site www.tf1pub.fr
Each advertising delivered as files will be provided to TF1 Publicité 6 calendar days before the date
of the first broadcast.
Each commercial delivered to TF1 Publicité shall bear a unique identifier for all players market pubid
(www.pubid.fr). Each film must be filed prior to ARPP for advice.
30
31
DEFINITIONS
A DEFINITION OF A GROUP OF ADVERTISERS
Refer to Article 5.1.4 of the TF1 Publicité Traditional Space General Conditions of Sale, available on
the website at www.tf1pub.fr.
B DEFINITION OF REVENUE
Basic Price 1
“Basic price” revenue is the revenue resulting from the application of the prices published by TF1
Publicité, as regularly communicated to the market and available on the website at www.tf1pub.fr,
weighted by the format indicator of the advertisements broadcast, and before any adjustments of any
nature whatever.
Gross price
« Gross price » revenue is the “basic price” revenue defined above less any price rebates (e.g.
seasonal rebates, etc.) before any adjustments of any nature.
Gross Enhanced Price 1
“Gross enhanced price” revenue is the “gross price” revenue defined above, adjusted:
- for any rebates and/or gratuities relating to the MPI offer
-
for any current order rebates applicable to collective, governmental and public interest
campaigns
- for any uplifts for preferential slots, multi-brand or multi-advertiser uplifts, (references to
radio, press publications or social network), uplift for interactive message, uplift for special
operations and identical usage,
- for any rebates for campaigns in “Direct Marketing”, “Entertainment” or “Pure Player”.
32
Gross Price Corrected
« Gross price-corrected » revenue is the « gross enhanced price » revenue defined above, less any
purchase opportunity and special offer rebates.
Gross Invoiced
« Gross invoiced » revenue is the « gross price-corrected » revenue defined above less any free
advertisements.
Gross Negotiated Current Order
Le« Gross negotiated current order » revenue is the « gross invoiced » revenue defined above, less any
current order rebates (e.g. new advertiser bonus, SME-SMI bonus, sector-based bonus).
Gross Negotiated (or Gross Basic Purchase1)
« Negotiated gross » revenue is the « gross negotiated current order » revenue defined above, less any
contractual rebates.
Gross Negotiated – 15%
« Gross negotiated -15% » revenue is the « gross negotiated » revenue defined above, less the
reference discount.
Net Current Order
“Net current order” revenue is the “gross negotiated -15%” revenue defined above, less the advance
payment in respect of the volume discount deducted from the invoice.
Net End of Ender (or Net Invoiced Space1)
“Net end of order” revenue is the “net current order” revenue defined above, less all discounts.
For the record: “Gross Kantar Média” revenue is the revenue as collected by Kantar Média.
1
According to the UDECAM terminology
C DEFINITION OF THE REVENUE STRUCTURE
BASE RATE = Published rate, formatted
Cascading: - Seasonal reductions
- Modulo reductions/increases
GROSS REVENUE RATE
Cascading:- MPI Offers variation
- Collective Campaign, SIG and Major Causes reductions,
+ Preferential placement increases
+ Multi-brand, multi-product, social network increases,
+ Interactive advertising spot increase,
+ Increase for special operations and identical service
+ Increases for radio or press citations for «Entertainment» campaigns
- S
pecific reductions for «Entertainment», «Direct Marketing» and «Pure
Player» campaigns.
33
CORRECTED GROSS REVENUE RATE
Base = GROSS REVENUE ADDED VALUE RATE
- Last minute offer reductions
CORRECTED GROSS REVENUE RATE
Base = CORRECTED GROSS REVENUE RATE
- Free advertising message reductions
GROSS INVOICED REVENUE RATE
Base = GROSS INVOICED REVENUE
- SME-SMI and new advertiser offer reductions
- Contractual reductions
GROSS NEGOTIATED REVENUE
Base = GROSS NEGOTIATED REVENUE
- Standard discount
- Volume discount down payment
NET REVENUE CURRENT ORDER
Base = GROSS NEGOTIATED REVENUE
- Difference between the sliding scale due and the deposit paid on invoice
Cascading:
- Consolidation bonus
NET END OF ORDER REVENUE
34
35
SPONSORSHIP PRICING AND COMMERCIAL CONDITIONS
A PRICING
A.1. Pricing
Each broadcast will be the subject of a unit price and a sliding scale of discount calculated according to its broadcast frequency, its program environment and the duration of the sponsor’s effective
commitment.
This scale will be applied to the gross amount of the price, with effect from the first broadcast.
A specific pricing expressed in net will cover the commercial offers “événementielles” and the purchases “de case” for short programs.
A.2. 2.Rates per period:
TF1 Publicité implements pricing by period of communication, applying to certain sponsorship
deals called «blocks», such as defined in the 2014 Sponsorship General Terms and Conditions of
Sale, the list of which is published on the TF1 Publicité website, www.tf1pub.fr.
Rates are differentiated according to four periods, defined below:
. Monday, 30 December 2013 to Sunday, 2 March 2014
. Monday, 3 March 2014 to Sunday, 29 June 2014
. Monday, 30 June 2014 to Sunday, 31 August 2014
. Monday, 1 September 2014 to Sunday, 28 December 2014
Rates from July to August will be .published in 2014.
The rate for an offer straddling several periods will be prorated based on the number of weeks of
presence on each of them.
B NEW SPONSOR BONUS
Any new sponsor on TF1 in 2013 will receive a new sponsor bonus of 20%, calculated on its gross
price revenue.
36
New sponsor means any sponsor not involved in sponsorship on TF1 in 2013.
The following will not be regarded as new sponsors:
. any sponsor that changes its company name in 2014, and
. any sponsor that advertises in 2014 for a brand that was advertised in 2013.
A sponsor that advertised in so-called traditional advertising space in 2013 will not be regarded as
a new sponsor.
This bonus will be paid in the form of free sponsorship space in addition to its sponsorship campaign
during the pre-purchased period.
Investments made in the context of offers expressed net will not benefit from the new sponsor bonus.
The new sponsor bonus will only apply to sponsors in sectors which, on the date of publication of the
commercial conditions, are authorized to advertise on television on 1 January 2014.
C REFERENCE DISCOUNT
Any advertiser involved in sponsorship on TF1 in 2014 will receive a reference discount of 15% on its
invoice, which will be applied to the gross negotiated revenue.
D PRIME DE CENTRALISATION
Any sponsor that entrusts the purchasing of its sponsorship operations to an agent, who, in 2014:
- handles several contracts centrally, regardless of whether they are in traditional or sponsorship
space,
and
- handles all the following tasks:
. the purchase of sponsorship operations,
. the reservation of sponsorship operations,
. the signature of the sponsorship contract,
. the management and supervision of the sponsorship contract,
. the supervision of the payment on their due date of the said invoices, regardless of whether
the agent is or is not responsible for the payment,
will receive a bonus of 1.5% calculated on its gross negotiated revenue during 2014, less the reference discount and all bonuses and discounts granted by TF1 Publicité. Technical expenses will not
benefit from the centralisation bonus (cf. Financial Conditions: Article 7 of the TF1 Publicité Sponsorship General Conditions of Sale).
This bonus will only be granted if TF1 Publicité is in possession of an agency contract certificate in
accordance with the standard form attached in an Appendix to the TF1 Publicité Traditional Space
General Conditions of Sale.
Non-compliance with any of the conditions stated above will result in loss of the benefit of this bonus, regardless of whether such non-compliance is the responsibility of the sponsor or of the agent.
This bonus will be paid with invoice provided that the conditions for its allocation are satisfied (cf.
Financial Conditions: Article 7 of the TF1 Publicité Sponsorship General Conditions of Sale).
E PRICE ADJUSTMENTS
+ 10 % when several products or brands from the same sponsor are present or referred to on the same
billboard,
+ 20 % lwhen a second sponsor is present or referred to on the same billboard.
Adjustment is applicated on the Gross Price.
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