Petaluma BUSINESS
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6 Petaluma Blvd. North, Suite A-2
Petaluma, CA 94952
707-762-2785
www.petalumachamber.com
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PETALUMA, CA
PERMIT NO. 127
Petaluma BUSINESS
November/December 2015 • Vol 24, No 11
“Petaluma’s voice for business” — A publication of the Petaluma Area Chamber of Commerce
Petaluma Companies Form First
Sustainability Circle
Eight Petaluma businesses and
organizations completed the first
Petaluma Sustainability Circle by
sharing action plans consisting of
initiatives to reduce costs through
smarter use of resources.
The City of Petaluma, Lagunitas,
Straus Family Creamery, Amy’s
Kitchen, Santa Rosa Junior College
(SRJC),
Petaluma
Hospital,
Traditional Medicinals, and Petaluma
K-12 schools shared their five year
Sustainability Action Plans (SAPs)
created during their participation in
Petaluma’s first Sustainability Circle
program. Each action plan consists of
initiatives to reduce energy use, water
use, and waste, to increase employee
engagement and deliver cost savings.
The Sustainability Circle program,
offered in January through a
partnership of the Petaluma Chamber
of Commerce (PACC), True Market
Solutions, and PG&E is designed
for businesses with 30 or more
employees.
Although participating businesses
need to meet a minimum energy
usage threshold in order to qualify
for the program, all organizations are
encouraged to apply. Businesses and
organizations interested in the new
Sustainability Circle forming now
can contact PACC Executive Director
Onita Pellegrini or PACC member,
REV,
(susanh@revsustainability.
com) for more information.
As formed at the first of the year,
ten selected businesses or institutions
sent representatives for six monthly
sessions. The intent was to work
with each business in creating a
customized five-year action plan.
True Market Solutions has been
running Sustainability Circles in
Northern and Southern California,
and in the Midwest, for about four
years with more than 120 companies
and organizations having completed
the Circle program thus far.
Representatives from eight Petaluma businesses closed ranks with the
completion of the first Petaluma Sustainability Circle program.
Event Encourages Local Holiday Shopping
Community business leaders are
encouraged to get a leg up on Holiday
Shopping and give one another a
boost at the same time at the monthly
News@Noon luncheon, sponsored
by the Petaluma Area Chamber of
Commerce (PACC), and held on Nov.
6 at the Rooster Run Event Center. Hosted and organized by the
Chamber’s Women in Business
(WIB) committee, this event is aimed
at showcasing local businesses and
permitting attendees to get a head
start on holiday shopping, eat lunch
and network with one another. Doors
open at 11:30 a.m. Lunch is $20
for chamber members. Petaluma’s
Springfield Place is a co-sponsor of
the event.
The special holiday shopping insert
beginning on page 7 contains more
information about this special event
along with a “special shopping list”
of locally produced products and the
locally owned stores that sell them.
Some of the businesses in the
special holiday shopping pullout
section will also be at the First
Friday@Noon event to show off and
sell their products on the spot.
With the focus on holiday spending
at the November First Friday News@
Noon, things take a turn in December
toward the giving spirit of the season.
Shine a Light, the Giving Season and
Petaluma Non-Profits is the focus of
the Dec. 4 First Friday News@Noon.
Make reservations now for either or
both events taking place at 2301 E.
Washington St.
COURTESY OF HETALUMA HOSPICE
The annual Light Up a Life Christmas
tree lighting ceremony, sponsored by
Hospice of Petaluma, celebrates its
30th anniversary on Dec. 4, 7 -8 p.m.
SPECIAL NOVEMBER/DECEMBER ISSUE - WITH A HOLIDAY INSERT
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Nov./Dec. 2015
Petaluma BUSINESS – A publication of the PACC
Petaluma BUSINESS
Ambassador Profile
www.petalumachamber.com
Networking Opportunities
Attract New Ambassador
President
Dan Ancheta*, 781-2207
Bank of Marin
[email protected]
First Vice President
Todd Mendoza*, 769-4303
Coldwell Banker Residential Brokerage
[email protected]
Vicki Casaus
Vicki Casaus
After joining the Petaluma Area
Chamber of Commerce (PACC)
in January, Vicki began to attend
Chamber events seeking networking
opportunities. At the 101 Casino
After Hours in March, she was
welcomed with open arms by
Chamber Ambassadors Jean Gee and
Gisele Rue, who encouraged her to
become an Ambassador because of
the visibility that comes with checking
people in.
With 30 years of experience as a
Manager for First Interstate Bank
in San Diego County and West
America Bank in Marin County, Vicki
expanded her career in financial
services in 2014 and became a life
insurance agent with New York Life.
She is a registered representative with
NYLIFE Securities LLC, Member
FINRA/SIPC, a Licensed Insurance
Agency at 2235 Mercury Way, Suite
100 in Santa Rosa.
Vicki is authorized to offer products
to AARP members through New York
Life, and she is dedicated to assisting
families help achieve financial
security, and helping to protect their
investments and standard of living.
A graduate of UC San Diego, Vicki
holds a Bachelor of Arts degree with
Sociology, Psychology, and Spanish
Literature as her main areas of study.
Second Vice President
Annie Davis, 241-9190
World Centric
[email protected]
Treasurer
Elece Hempel*, 765-8488
Petaluma People Services Center
[email protected]
She is also a regular volunteer
gardener at the Sonoma County
Children’s Village, a non-profit
organization that provides homes for
children in foster care.
Immediate Past President
W. Thomas Griffith, CIC, 766-2282
Ramatici Insurance, Inc.
[email protected]
Working in her own vegetable
garden and watching her own
grandchildren grow are some of
Vicki’s other enjoyable leisure
activities.
DIRECTORS
Katie Kerns Davis*, 321-2574
PG&E
[email protected]
Mike Harris, 665-2100, ext. 9502
CrossCheck, Inc.
[email protected]
Business After Hours Broadcasts News
from Petaluma Community Access
Attend the Chamber mixer at
Petaluma Community Access (PCA)
television on Nov. 5 to get the scoop
on Petaluma’s proposed new radio
station and find how you can help get
the project on air.
The PCA Business After Hours will
take place from 5:30 to 7:30 p.m.
at 205 Keller St., Suite 102. This
event offers an opportunity to see
the studios and learn more about the
community access television station
in Petaluma. It will also be the place
to learn about the progress being
made in locating a low frequency FM
radio station in Petaluma since PCA
obtained a license earlier this year
from the Federal Communications
Judy James*, 792-5103
Comcast
[email protected]
W. Thom Knudson*, 763-1911
Behrens, Nelson & Knudson
[email protected]
Commission (FCC).
Wayne Leach*, 795-4764
CSW/Stuber-Stroeh Engineering Group
[email protected]
Besides the food and drink, there
will be an announcement at the mixer
about a premier fundraising event
for the radio station planned for
February 2016.
Richard Marzo*, 763-1515
Lace House Linens
[email protected]
Shelly Moller, 763-3006
Edward Jones
[email protected]
This is the launch of a whole
new era for community media and
broadcasting, don’t miss it.
Tony Sarno*, 415-785-2789
Cushman & Wakefield of California
[email protected]
Lieutenant Ken Savano, 778-4463
Petaluma Police Department
[email protected]
Chamber Board Member Honored at Hispanic Business Salute
Petaluma Area Chamber of
Commerce (PACC) First Vice
President, Todd Mendoza, was
honored recently for his efforts in the
local Hispanic community.
Mendoza, who has served on the
PACC board since 2010, was one
of two Petaluma business leaders
recognized at the 20th annual
Hispanic Business Salute gala in
Rohnert Park, hosted by Telemundo
48 Area de la Bahia, in partnership
with the Northern California
Hispanic Chambers of Commerce
from the Greater Bay Area Counties
Jodi Shubin, 762-9900
Pisenti & Brinker LLP
[email protected]
and the California Hispanic Chamber
of Commerce-Northern Region.
Mendoza,
branch
manager
for Coldwell Banker Residential
Mortgage and Guillermo Moran,
owner of Eco-Delight Coffee were
honored at the event.
CHAMBER STAFF
762-2785 • Fax 762-4721
[email protected]
www.petalumachamber.com
Onita Pellegrini*, CEO
Sue Turek*, Bookkeeper
Peg Brown, Office Assistant
Daniella Ellicott*, Member Services
Cassie Moyers, Administrative Assistant
Chamber Committees
* Leadership Petaluma Graduates
Call 762-2785 for more info.
Agri-Business
Call the Chamber for info, 762-2785
Leadership Petaluma Program
Call the Chamber for info, 762-2785
First Friday News @ Noon
Call the Chamber for info, 762-2785
Ambassadors
Daniel Canales, 707-888-5350
HealthMarkets
Petaluma Young Professionals
Network
Women in Business
Bonnie Koagedal, 480-6224
Homewatch Caregivers
Jim Alexander, 762-2818
Financial Consultant
Petaluma Health Center
Ciera Pratt, 559-7588
PETALUMA BUSINESS CREDITS
Published by the Petaluma Area Chamber
of Commerce, 6 Petaluma Blvd. N., Suite A-2
©2015 Petaluma Chamber of Commerce
Marsha Trent
AVM Graphics
Marin Sun
Editor & Writer
Design & Production
Printing
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Nov./Dec. 2015
Petaluma BUSINESS – A publication of the Petaluma Area Chamber of Commerce
Petaluma BUSINESS – A publication of the Petaluma Area Chamber of Commerce
PACC Membership Forum
The “Hidden” Importance
of Carefully Drafted
Employee Handbooks
Jay G. Putnam is
a Petaluma lawyer
who has specialized
in representing CA
employers for more than
30 years. The PACC
First Thursday Seminar
series is presented by
Jay Putnam, and is free
to Chamber members.
To illustrate: if the
handbook under review
includes an enforceable
arbitration policy, a
lawyer will immediately
recognize
that
the
employer, if sued, could
move to compel that
the case be decided by
Jay G. Putnam
an impartial arbitrator
instead of a jury.
It should come as no surprise
The very presence of this one policy
that when labor law experts draft
attacks
the financial incentive to file
employee handbooks, they include
suit by making a case both more
certain “hidden” messages aimed at
difficult to prove and time consuming.
other lawyers who may scrutinize the
The fact that an enforceable policy
handbook when making a decision
requires expertise in California
about whether to file suit.
labor litigation explains why
Employees normally need a lawyer
arbitration policies are omitted from
to successfully sue their employer.
commercially available handbook
The lawyers handling these cases software, and the services of human
are not paid by the hour, but by a resource consultants.
percentage of a jury award or pretrial
An enforceable arbitration policy
settlement, if any, that is received.
is just one of numerous “firewall”
As in any commercial enterprise, policies that will not only vastly
lawyers seek the maximum return improve the employer’s chances of
on their investment of time and risk. winning a lawsuit, but of preventing
Before accepting a case, they must be it from being filed in the first place.
convinced that the employer’s liability The messages sent by these “firewall”
is easily proven (with minimal time) policies, audible only to the trained
to prospective jurors, who could ears of plaintiffs’ lawyers, proclaim:
be inclined to award substantial “You will lose a fortune if you accept
damages against employers they view this case!”
generally as the “villains.”
Employers attuned to this secret
Due to the central importance language consider the benefits
of handbooks in all employment of an arbitration policy stated in a
litigation, they are often the most professionally drafted employee
important factor in determining an handbook a bargain at almost
any price.
employer’s vulnerability to a lawsuit.
PHOTO BY: ANN MORENO
Petaluma Area Chamber of Commerce CEO Onita Pellegrini made the
introductions of the major donors to the park renovation at the Walnut
Park Dedication and Celebration. Chamber members, Friedman’s Home
Improvement, Lagunitas Brewing Company, Shamrock Materials, North Bay
Assoc. of Realtors Petaluma, and V. Dolan Trucking were among the major
donors on the project.
OURTESY OF PETALUMA ARGUS-COURIER
The Argus-Courier, Petaluma’s community newspaper for 160 years,
celebrated its standing as a traditional community newspaper in the best sense
of the word at a Petaluma Area Chamber of Commerce Business After Hours.
PACC Program Targets Young Professionals
Young professionals living or
working in Petaluma are invited
to join the Petaluma Young
Professionals Network (PYPN).
A sub-committee of the Petaluma
Area Chamber of Commerce (PACC),
the program is the premier network
for established and emerging young
professionals and entrepreneurs.
PYPN events are attended by
young professionals, leaders, and
entrepreneurs, and designed to make
it easy to make new contacts and new
friends.
Last year PYPN hosted a dynamic
speaker series that addressed several
topics including: Creating Authentic
Relationships, Time Management,
Brand Image at Work, and Small
Business Development.
As 2016 quickly approaches, PYPN
is currently filling open committee
positions as well as planning next
year’s speaker series and mixers.
Individuals interested in getting
involved, learning more, hosting an
event or being a speaker, contact
Ciera Pratt at [email protected].
PYPN also thanks their 2015
sponsors including: La Dolce Vita
Wine Lounge, Sally Tomatoes, Link
Creative, Twin Oaks Tavern, Pongos
Kitchen and Tap, WORK Petaluma,
Mountain Mike’s Pizza, Acorn
Chiropractic and Petaluma Health
Center, for their support.
Nov./Dec. 2015
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Nov./Dec. 2015
Holiday Shopping
IN PETALUMA
Petaluma BUSINESS – A publication of the Petaluma Area Chamber of Commerce
Heritage Homes Honors
Chamber Member
An award for “Talent in the Building
Industry” was given to Petaluma Area
Chamber of Commerce member Terry
Kosewic of Kozy Homes Construction,
when Heritage Homes of Petaluma
presented 11 preservation awards
to community home owners and
businesses that have preserved old
structures.
Awards of “Great Merit” were
given to three home owners for
restoration of their homes and rental
properties and to Kosewic and Ko-Ri
Inc. for reconstruction of 100-yearold business property at 428-430
Petaluma Blvd. North that had been
slated for demolition.
Kosewic, who specializes in
restoring structures built before
1920, was also recognized with an
award for leadership and service in
the Heritage Homes organization.
An Award of Merit also went to
Terry and Alena Kosewic, as owners
of rental property on 400 and 412
Bodega Ave., for restoring a Victorian
farmhouse and its numerous
outbuildings.
As a past Heritage Homes
president and board member for
33 years, Kosewic was honored for
work on Heritage Homes’ Biennial
and Holiday Parlour Tours and many
other tasks that contributed to the
success of the organization.
Heritage Homes was formed in
1967 in response to the demolition of
historic properties in Petaluma.
In
addition
to
conferring
Preservation Awards in oddnumbered years, Heritage Homes
holds Biennial Summer House
Tours in even-numbered years
and a Holiday Parlour Tour which
takes place this year on Dec. 6.
Visit heritagepetaluma.org for more
information.
Community Benefit Grants
Support County Nonprofit
Organizations
Thirty-one nonprofits across Marin
and Sonoma counties received Kaiser
Permanente grant funding totaling
more than $470,000 through the
Community Benefit program which
works in partnership with area
nonprofits to address important
health needs in local communities.
“Our partnership with these
organizations provides the kind of
collective impact that will improve
the health of the communities we
serve. In addition to grant funding,
Kaiser Permanente also works side
by side with our community partners
to share medical research, clinical
practices, and the expertise of our
physicians and staff,” Judy Coffey,
RN, senior vice-president and area
manager said.
Permanente Marin-Sonoma grants
fund efforts to address some of the
most crucial health issues in these
counties,
including:
improving
access to health care coverage,
health services and health education;
supporting Healthy Eating and Active
Living (HEAL) initiatives; preventing
and providing treatment for mental/
behavioral health; preventing and
treating oral health problems for
low-income families without dental
insurance
in
Sonoma
providing education and treatment to
prevent and recover from substance
abuse in Marin County.
The grants range from $5,000 to
$30,000.
Large or Small...to us you
are just right!
Golden Eagle Branch
2 E. Washington Street
707.762.5556
Parkway Plaza Branch
701 Sonoma Mountain Parkway
707.766.1541
Local Bank. Local Lenders
www.exchangebank.com
We have a wide
variety of loan
products available
for a business
your size
County;
HOLIDAY SPECIAL SECTION
Here is a Smart Start for Holiday Shopping
The Petaluma Area Chamber
of Commerce (PACC) Women
in Business (WIB) put together a
plan for saving time, enjoying a
great lunch, doing some productive
networking and getting a step up on
holiday shopping.
This list, brought to you by
the Petaluma Area Chamber of
Commerce’s Women in Business
Committee, is inside this special
pullout section that also includes
information about special local
holiday events.
Here is an open message from the
WIB leadership outlining their vision
for enjoying some stress free local
holiday shopping:
One of the many wonderful things
about Petaluma is its bounty of locally
made products and locally owned
stores that sell these products. When
you buy locally, you are supporting
businesses owned by your friends
and neighbors and paying local
sales taxes that support your city
services while also supporting local
employment. So, before you log
on to Amazon.com (trust us, we
understand the temptation) check
out this guide and think about how
you can treat your family and friends
It’s that time of year again—time to
start thinking about your shopping
list for the holidays. Because we
know you are busy and because we
want you to consider local shopping,
we have put together a list of products
and stores that you can consider
when you make your Black Friday
shopping plans. Holiday Craft Fairs Feature
Unique Gifts
Local craft fairs have hand-made
unique gifts for the hard-to-please.
Shopping at a craft fair helps support
local artisans and small businesses
and local non-profits too. Below are
just a few of the fairs taking place this
holiday season in Petaluma.
The annual Petaluma Downtown
Craft Mart’s Holiday Crafterino takes over the Petaluma Veterans
Memorial Hall at 1094 Petaluma
Blvd. So. on Nov. 28 from 11 a.m. to 4
p.m., offering items for sale ranging
from jewelry and bath products to
clothing, art, ceramics, and more. Live
music and refreshments add to the
party atmosphere. A $1 donation at
the door benefits COTS (Committee
on the Shelterless), the local homeless
services provider.
Petaluma’s Annual Craft Fair
is held from 10 a.m.-4 p.m. Nov. 8-9
at the Petaluma Community Center,
320 N. McDowell Blvd. Admission
is free.
For more information, call 778-4336.
Petaluma is the home of the
North Bay Chapter of Project
Linus, a program that provides new,
handmade blankets and afghans
to children who are seriously ill,
traumatized or otherwise in need. To
raise funds in support of their efforts,
the North Bay Chapter is hosting a
Holiday Craft Bazaar at 304 Maria
Drive on Nov. 14 from 10 a.m.-2 p.m. for the holidays while also supporting
your community. Think about it—
you can support your community by
SHOPPING! This is a win-win in
our books!
We are also excited to share this
information with you and to host the
First Friday News@Noon on Nov.
6 to showcase the many wonderful
products and stores in Petaluma.
Our mission is to provide time,
space, resources and support for
local women to succeed and lead
authentically from their hearts. We
are sponsoring this event to help
you support our local merchants and
their families this holiday season. We also want to take the work
out the holidays with this handy gift
guide. Bring it home, mark it up
and schedule your holiday shopping
around these local products and
stores. By doing so, you can avoid
long drives by staying in town.
While our mission is more serious
than shopping, we also enjoy the
lighter side of business during
the holidays and appreciate the
opportunity to showcase our local
products and businesses.
When you join us for the News@
Noon luncheon held at the Rooster
Run Event Center, 2301 E. Washington
St., you can buy gifts on the spot. We
can’t think of a more efficient use of
time than an event where you can,
eat lunch, network with other local
businesses, and get started on your
holiday shopping. We look forward
to seeing you there!
Better Than Average
National Holiday Sales
Projected
The National Retail Federation
Shay. “We expect families to spend
(NRF) expects sales in November and
prudently and deliberately, though
December (excluding autos, gas and
still less constrained than what we
restaurant sales) to increase a solid
saw even two years ago.”
3.7 percent to $630.5 billion —
significantly higher than the 10-year
average of 2.5 percent.
Holiday sales in 2015 are expected
Holiday sales in 2014 increased
4.1 percent over the previous year,
according to the NRF. The Petaluma Downtown
Craft Mart Holiday Craft Fair to
benefit COTS takes place on Sunday,
Nov. 29 from noon to 5 p.m. at the
historic Hotel Petaluma located at
205 Kentucky Street. Admission is a
$1 donation.
to represent approximately 19 percent
This year’s holiday sales forecast
of the retail industry’s annual sales of
is based on an economic model
$3.2 trillion. Additionally, NRF is
using several indicators including,
forecasting online sales to increase
consumer credit, disposable personal
between 6 and 8 percent to as much
income and previous monthly retail
as $105 billion.
sales releases. It also includes the
The Petaluma Arts Association
hosts a Holiday Arts and Craft
Sale on Sunday, Nov. 15 from 11 a.m.
to 5 p.m. at the Cavanaugh Center
Gymnasium, on the corner of 8th and
G streets.
“With several months of solid retail
non-store
category
(direct-to-
sales behind us, we’re heading into
consumer, kiosks and online sales).
the all-important holiday season fully
For historic sales information visit
expecting to see healthy growth,” said
NRF’s Holiday Headquarters and the
NRF President and CEO Matthew
Retail Insight Center.
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Nov./Dec. 2015
Petaluma BUSINESS HOLIDAY SPECIAL SECTION – A publication of the PACC
Petaluma BUSINESS HOLIDAY SPECIAL SECTION – A publication of the PACC
Nov./Dec. 2015
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Holiday Gift Guide — Simplify Life. Shop Petaluma.
Holiday purchases made in
Petaluma supports the community. It
does more than provide a livelihood
for local business owners and
employees. Retail sales taxes fund
vital city services and infrastructure
improvements.
Petaluma Area Chamber of
Commerce (PACC) members are a
network of businesses and individuals
devoted to a strong local economy
and vibrant business community.
Use the gift guide below and grab
a copy of the 2016 PACC Business
& Community Resource Directory,
available at the Chamber offices at
6 Petaluma Blvd. No., Ste. A-2, to
join your neighbors in keeping gift
shopping for the holidays at home in
Petaluma.
Books make great gifts that
never lose their appeal. Petaluma’s
charm and appreciation for anything
artisan comes through in a number
of recent books. Buy the titles, by
local authors (or any other) at a local
retailer like Copperfield’s Books at
140 Kentucky St., or Free Range—
Provisions and Eats at 25 4th St.
Della Fattoria Bread, by Kathleen
Weber (founder & chief baker at
Della Fattoria).
Craft Beerds, a book that celebrates
Petaluma’s appreciation for craft
beer and facial hair, written by Fred
Abercrombie, the genius behind
Lagunitas Brewing’s iconic designs.
Children’s Books
The list includes two titles
published by Petaluma’s Cameron
& Company:
Smarty Marty’s Got Game, written
by SF Giants broadcaster and
Petaluma resident Amy Gutierrez.
Lulu and Pip, the story of a girl
and her doll who the busy city life
for a rustic camping adventure. Story
by Petaluma resident Nina Gruener,
signature handmade rag doll by
Petaluma designer Jess Brown.
Beverages
Wine, beer, spirits…Petaluma crafts
it all in award-winning, lip-smacking
style. This holiday season, select a
producer who’s taken the road less
traveled or a nationally distributed
Petaluma speciality. You’ll not only
bring a bottle of something special,
but also a story to share.
Heritage Salvage: Reclaimed
Stories, by Michael (Bug) Deakin of
Heritage Salvage.
Then there is always Kastania
Vineyards and Petaluma’s craft
brewers
including
Lagunitas
Brewing Co., 101 North Brewing
Co., and Petaluma Hills Brewing
Co. Any one could be the best place to
buy Santa or a friend a holiday drink.
Specialty Food
Some like it hot. Others prefer
smoky, salty or sweet. Luckily, there
are options, like pepper sauce, olive
oil, nuts, and desserts, for all palates
in Petaluma.
To please the discerning wine
drinker, get the 2013 Viognier from
Adobe Road Wines at 1995 S.
McDowell Blvd., Ext. Professional
race car driver and team owner Kevin
Butler built his boutique Adobe Road
Winery in the center of his TRG-AMR
race shop, a fun stop for buying wine.
The True Glamour
Lemon Drop Martini
is made by Sonoma
Coast Spirits and
Petaluma resident Jill
Olson who loves to create
delicious concoctions.
Eeverything from es-
O Olive Oil & Vinegar, a Petaluma
company, offers its products online at
ooliveoil.com.
For corporate gifts or holiday
nibbles, check out Torn Ranch,
which bakes, roasts and creates its
artisanal items in Petaluma and also
sources the all-natural, sustainable
and organic ingredients from
California.
F. A. Nino’s is a family run,
Petaluma-based business specializing
in sauces and spice rubs. Liven up
poultry or pork with their Citrus Herb
or Jamaican Jerk dry rubs. Host a
tamale-making party and include
their Chocolate Chipotle Adobo
sauce. Look for FA Nino products
at G&G market, Petaluma Market,
Whole Foods, Safeway, Raley’s and
Lagunitas Brewery.
Naturally wood-smoked olive oils
and brown sugars from The Smoked
Olive will transform ordinary meals
into a celebration of flavors. Deviled
eggs, grilled meat and latkes take
on new character with their Sonoma
Olive Oil, while the smoked brown
sugar adds a unique dimension to
whipped cream or coffee. You can
buy The Smoked Olive products at
their office, 133 Copeland St., (call
ahead, please at 360-5226) or online.
go-to gifts for anyone on your list or
yourself!
Handcrafted soaps, like those
produced by Petaluma’s Swan
Soap, can be found in many stores,
especially established retailers like
Whole Foods.
setting for professional opera, drama
and musicals. This year, surprise a
loved one with tickets to the annual
holiday concert, or a subscription to
the 2016 season.
Fitness & Recreation
Gifts from Petaluma’s fitness and
recreation companies are just the
ticket for play during the
holidays and year-round.
How about hip threads
for a fashion-forward,
fitness oriented spouse?
Select yoga tights by
Athleta for women and
mountain bike wear by Kitsbow
for the gentlemen. Both Petaluma
companies offer their full lines of
sportswear online. Gift shoes for
the athletic souls can be bought at
Athletic Soles, 49 Petaluma Blvd.,
No.
Want to surprise your favorite
adventurer? Fill a daypack from
LowePro or CamelBak with
organic chocolate bars from Amy’s
Kitchen, then hang it on your mantle
instead of a stocking.
Spa gift certificates make a
thoughtful gift. Check out Soft Shell
at 18 Kentucky St., Osmosis Day
Spa Sanctuary online or Massage
Envy at 247 No. McDowell Blvd.
Home & Garden Gifts
Items for the home or garden can
be inexpensive or pricey, practical
or a splurge. That makes them ideal
• International Wine Accessories, 1445 No. McDowell Blvd.
• Moj San Gift and Garden
Gallery, 301 Wilson St.
• One Planet Handcrafted &
Global Fair-Trade, 5 4th St.
• iLeoni, 120 Kentucky St.
• H ollingsworth
Jewelers
Gallery, 5 Petaluma Blvd. No.
On the dessert menu, include
luxe chocolate truffles fashioned by
Bert’s Desserts (available at G & G
Market) or the holiday-themed petits
fours, cookies and tea cakes baked by
Divine Delights, available at their
bakery at 1250 Holm Road.
Need a first bike for your
adorable toddler? Check
out Yuba Bikes’ Flip
Flop, at 409 Petaluma
Blvd. So., the first cargo
push bike on the market.
Suggestions include:
DYNA from Sonoma Portworks,
613 2nd St., is an unwooded
chardonnay fortified and then
blended with herbs, spices and other
botanicals to create a unique aperitif.
The Sonoma Portworks tasting room
in the Foundry Wharf
will be open from 12
p.m. to 5 p.m. daily
during the holiday
season.
Fog Valley Crush, by journalist and
Petaluma resident Frances Rivetti.
Cover art by Petaluma artist Nicky
Ovitt.
presso liqueur and mandarincello to
pepper jelly and chocolate raspberry
truffle sauce are among the featured
items. They are available at G&G
Market, Petaluma Market and
Wilibees, Petaluma’s premier wine
and spirits store located at 309
Lakeville Street.
• Little Luma, 151 Petaluma Blvd.
So.
• Sonoma Coast Surf and Skate
Shop, 9 4th St.
Finally, don’t forget to browse
through any one of Petaluma’s
shopping
centers
including:
Petaluma
Plaza at 169 No.
McDowell Blvd.; Petaluma Village
Premium Outlets, 2200 Petaluma
Blvd., No.; The Plaza North
Shopping Center, 201 No.
McDowell Blvd; Washington
Square, E. Washington and
McDowell Blvd.; and Leghorn
701
Sonoma
Marketplace,
Mountain Pkwy., where the perfect
gift may waiting to be discovered.
Holiday Events Set a Festive
Mood
Geographically-themed
home
accessories designed by Petaluma’s
catstudio gives travelers and
homebodies alike a “sense of place.”
Shop for these products at B Street
Mercantile (on the corner of B &
Fourth Street).
Delight your favorite gardener (or
aspiring one) with a succulent from
Cottage Gardens, 3995 Emerald
Drive, or a unique air plant from
Petaluma Seed Bank, 199 Petaluma
Blvd. No., (where you’ll also find an
inspiring selection of seeds, books
and other gardening must-haves). If
cut flowers are on your list, be sure
to buy locally grown flowers from
Neve & Sons, available at Petaluma
Market, or get an arrangement
that would please any hostess from
Chalet Florist, Vanda Floral
Design, Artful Arrangments or
Edible Arrangements.
Music
When it comes to music, Petaluma
hits all the right notes. Tickets to
a live performance are great gifts.
Music lovers always enjoy recordings.
Or make your own music for those
you love with help from local
instructors and even Petaluma-made
instruments.
Cinnabar Theater at 3333
Petaluma Blvd No., is a community
treasure, providing an intimate
Spending the holidays in Petaluma
isn’t all about shopping, so be sure
to make some time for all the great
holiday events that take place in town
each year.
Celebrate the holidays island-style
with a ukulele designed by Petalumabased Kala Brand Music. For
fantastic sound and style that it easy
on the wallet, try an entry-level uke
in the Makala line. Serious musicians
will want to invest in a U-Bass, a
ground-breaking, short scale, 21-inch
bass.
Petaluma’s hometown music store,
Tall Toad Music, 43 Petaluma Blvd.
No., is a one-stop shop for the gifts of
music including Kala ukuleles.
Other PACC members that make
ideal holiday gift shopping stops
include:
• Little Hills Christmas Trees,
961 Chapman Lane
• Peterson’s Farm, 636 Gossage
Ave.
• Richardson’s Relics and the
Doll Mercantile, 1510 Bodega
Ave.
• Vintage Bank Antiques, 101
Petaluma Blvd. No.
• Gallery One—Contemporary
Art, 209 Western Ave.
The holiday event season officially
starts when Santa and Mrs. Claus
chug into the Petaluma River turning
basin in the center of historic
downtown aboard a tugboat on
Nov. 28 at noon. The iconic holiday
couple disembark at the River Plaza
Shopping Center on East Washington
Street, where Petaluma Pete and the
Pacific Empire Chorus have been
entertaining the crowds since abut
11:30 a.m. This special visit attracts
hordes of families, so plan to stay for
photos with Santa and the missus.
lighting by Hospice of Petaluma takes
place at Center Park in downtown on
Dec. 4 from 7 to 8 p.m.
On Saturday Dec. 5 from 11 a.m.
to 5 p.m. participating Downtown
Merchants will open their doors for
raffles and more during the annual
Holiday Open House event. Each
merchant hosts an open house and
the possibilities vary, but all the
historic downtown becomes the
hub for loads of lively merriment
including carolers, actors, dancers,
face painting, horse and carriage
rides and more.
The Holiday Lighted Boat Parade
takes place on Dec. 5 from 6 to 8:30
p.m. in the Petaluma River Turning
Basin, but the holiday spirit begins
The 30th annual Christmas tree to shine even before that as all
Petaluma merchants and
residents begin decorating
for the annual City of Lights
Driving Tour that takes
place throughout the month.
Participating businesses and
homes are featured on the
City of Lights Driving Tour
Map in late November.
The maps are available at
the Petaluma Visitors Center,
located in the historic depot
PHOTO BY: GERALD FRENCH
COURTESY PETALUMA VISITORS PROGRAM
building at the corner of
Petaluma’s annual Holiday Lighted Boat
East
Washington
and
Parade lights up the Petaluma River Turning
Lakeville
streets.
Basin rain or shine this year on Dec. 5.
4
Nov./Dec. 2015
Petaluma BUSINESS HOLIDAY SPECIAL SECTION – A publication of the PACC
Local Shopping and Products The Women of the Women
Highlight Holiday Lunch
In Business Committee
This month’s First Friday@
Noon, hosted by the Petaluma Area
Chamber of Commerce Women in
Business, features the following local
businesses on hand to introduce their
products and offer them for sale.
The luncheon and “holiday shopping
bazaar,” sponsored by Springfield
Place, takes place on Nov. 6 at the
Rooster Run Events Center, 2301 E.
Washington St.
Petaluma Coffee and Tea
Company has provided high quality
Arabica coffee beans, premium teas,
and coffee and tea accessories in
Petaluma since 1989. The location
at 212 Second St. is open Monday Friday from 7:30 a.m. to 5:30 p.m.
and on Saturday from 8 a.m. to 4
p.m.
The Smoked Olive offers Sonoma
Smoked Olive Oil, made from fresh,
premium California olives using a
“unique smoking process (patent
pending)” that preserves the flavors
and integrity of the olive oil. Products
offered nationally and in several local
stores.
Sonoma Spice Queen offers
small batch organic spice mixes and
rubs that turn everyday meals into
culinary masterpieces. The products
are produced and sold in Petaluma at
407 C St.
Swan Haven Soap presenting
hand-crafted soap, made from scratch
in small batches using only the finest
all-natural essential and fragrance
oils, at 3236 Skillman Lane.
Artful Arrangements, established in 2007 as a non-profit
supporting children, families and
aligned non-profits, creates living
gift arrangements using plants
propagated on site.
F.A. Ninos, the “Godfather of
Sauce,” is a family managed business,
at 1370 Industrial Ave., dedicated
to the food industry and recognized
for producing gourmet food products
using only the finest ingredients.
Each product is made from scratch
and is 100 percent natural.
Cameron + Company, a
boutique publishing house, creates
and distributes quality books
and calendars with a focus on
photography, art, food/wine and
publications of regional interest. It
was founded in 1964 by photographer
and publisher Robert W. Cameron
and continues operations under the
next generation with an expanded list
of titles and new calendars.
Tomasini’s Rex Ace Hardware
& Country Store has served
Petaluma and beyond since 1907.
Locally-owned and operated, Rex Ace
offers great gifts and every item for
your kitchen and hardware needs.
November’s First Friday News@Noon Sponsored by:
Ingrid Alverdes
Anne Marie Clear
Kelly Jensen
Bonnie Koagedal
Becky Monday
Katherine Wells
Laurie Zerga
Participating Businesses in
the November First Friday
12
Nov./Dec. 2015
Petaluma BUSINESS – A publication of the PACC
Chamber Members Fared
Well at the Harvest Fair
Members of the Petaluma Area
Chamber of Commerce (PACC)
brought home many gold and silver
awards from this year’s 41st Harvest
Fair in October.
for Spring Hill Jersey Butter, and
Monterey Jack and White Cheddar
Cheeses. Spring Hill Jersey Cheese
Smoked Monterey Jack was also a
winner.
In the Appetizer/Hors D’oeuvres
category, The Secret Kitchen received
gold for a lime scented potato cake
and silver for chicken satay on
skewers.
Clover Stornetta Farms received a
gold award for its sweet cream.
Petaluma’s dairy producers stood
out in several categories.
Petaluma Creamery took double
gold awards for Meyer Lemon and
Pumpkin ice creams. Petaluma
Creamery’s Toffee Crunch took gold
and the Lavender ice cream got silver.
Three Twins ice cream was awarded
double gold for Cherry Chocolate
Chunk and gold for Sergio Romo’s
Mexican Chocolate. Silver went to
Three Twins Cookies and Cream ice
cream.
In other dairy categories, Petaluma
Creamery led the day, garnering gold
In the individual desert awards,
Bert’s Deserts swept up a best of show
and double gold award for Blueberrie
Mousse. The Butterscotch Pot de
Creme also won gold. In the cookie
category, Bert’s Triple Chocolate
Chip cookie with roasted pecans
received double gold and the Lemon
cookie with white chocolate chips and
macadamia nuts got gold.
F.A. Ninos received a total of
eight gold and silver awards in the
Delicatessen and Sauces category.
The Fire Roasted Red Hot Sauce and
the Holy Moly Hot Sauce won double
gold. Chocolate Chipotle Adobo
Sauce grabbed a gold and Smokin’
Green Hot Sauce got silver.
Business Briefs
New Manager Named for Outlet Mall
The Petaluma Village Premium
Outlets named Jermonte “Jay” Lyons
as the new general manager. Lyons
will lead the leasing, tenant relations,
building operations, security and
marketing functions at the local mall.
Lyons has worked in New York and
California in a leadership role in the
areas of property, operations, service
and sales management. He comes
to Petaluma Village from the Del
Amo Fashion Center, another Simon
Property, where he was assistant
manager.
Redwood Credit Union Names New
Executive Vice President / CFO
Redwood Credit Union, a Petaluma
Area Chamber of Commerce member,
has promoted Christina Cook to be
executive vice president and chief
financial officer. Formerly senior vice
president of finance, Cook will now
oversee the Accounting and Finance
departments and various financial
operations. She will be instrumental
in the development of the Credit
Union’s
long-range
planning,
programs, and strategies.
New Business Toolkit Ready
Each year the City of Petaluma’s
Economic Development Division
assists hundreds of businesses start,
expand or relocate in Petaluma, so
a toolkit has been prepared to sum
up the experience and to help other
businesses get started in Petaluma.
The toolkit guide is available free at
petalumastar.com/tools.
Happy Holidays
to You & Yours!
Find a heartwarming gift
of coffee or tea for that special
someone on your list!
Weekdays from 7:30 to 5:30
Saturdays from 8:00 to 4:00
Petaluma Coffee & Tea
212 2nd St., near the Theater District • 763-2727
14
Nov./Dec. 2015
Petaluma BUSINESS – A publication of the PACC
Petaluma BUSINESS – A publication of the Petaluma Area Chamber of Commerce
Members – More info at www.petalumachamber.com
New Members This Month
Amaturo Sonoma Media Group
Travis Sarucco
1410 Neotomas Ave. Suite 200
Santa Rosa, CA 95405
Anytime Fitness
Brett Livingstone
2620 Lakeville Hwy. Suite 310
Petaluma, CA 94954
Home of the Chicken
Lindsay Lugo
131 Liberty Street, B-2
Petaluma, CA 94952
in Transition Studios
Eric Tobias
1582 Anna Way
Petaluma, CA 94954
Petaluma Arts Association
Mari Stefonetti
PO Box 2623
Petaluma, CA 94953
North Bay Leadership Council
Petaluma Animal Services Foundation
Petaluma Community Access TV
Petaluma Hills Brewing Company
Ranney Coaching & Consulting
Real Doner
RS Technical Services, Inc.
Simply Solar
Sloat Design Group
Sonoma Family Life Magazine
Sonoma Media Investments, LLC
(SMI)
Sova Gardens
Studio 7 Photography
The Cheese Steak Shop
The Pawn Advantage Store
The Redwood Club
UCP of the North Bay Cypress School
vRa Architects, von Raesfeld
and Associates
X2nSat
Renewing Members Last
Month
Round Table Pizza
Heather Karachi
227 S. McDowell Blvd 94954
Sonoma Winegrape Commission
Kate Piontek
3637 Westwind Blvd.
Santa Rosa, CA 95403
Renewing Members This
Month
101 Things To Do Sonoma County
Abbey Carpet & Floor
Arrow Benefits Group
Bank of Marin - Baywood Drive
Bradley Real Estate
Clear Blue Commercial
Core Brands, LLC
Feminine Power Flow
Herb’s Pool Service, Inc.
Jessie’s Massage and Pampered Feet
Lakeville Mini Storage
Mala Closures Systems Inc.
Moonware Design
Nick’s Cove
North Bay Business Journal
North Bay Children’s Center Cherry Valley Campus
North Bay Children’s Center McDowell Blvd. South
Azari Vineyards
Esther Schau
Hale’s Hardwoods
Joe Manthey Estate
Law Office of Craig K. Welch
Petaluma Creamery
Petaluma Small Craft Center/
Petaluma Water Ways
Petaluma Woman’s Club
Plaza Tequila Taqueira Bar & Grill
Raff Law Office
Reynolds Battery Service, Inc.
Long-Time Members This
Month
Rex Hardware Company, 51 Years
Jeff Tomasini
Don Ramatici Insurance, Inc.,
47 Years
Thomas Griffith
The Press Democrat, 46 Years
John Burns
Petaluma Plaza, 42 Years
Beth Walter
Hydrex Pest Control of No. Cal.,
37 Years
Lloyd Dorris
Platinum Members
Keegan & Coppin Company, Inc.,
37 Years
Chris Castellucci
Hansel Auto Group, 36 Years
Henry Hansel
The Petaluma Argus-Courier,
36 Years
John Burns
Don Bennett & Associates,
36 Years
Don Bennett
Business Design Services, 31 Years
Robert Boccabella
Sonoma County Job Link, 26 Years
George Garcia
Sonoma Equity Lending, Inc.,
26 Years
Jeff Mayne
Peterson’s Farm, 24 Years
Ray Peterson
Larry Wasem/Airport Business
Center, 20 Years
Larry Wasem
Quality Printing Services, 19 Years
David Adams
Oak Creek Apartments, 17 Years
Gerald Johnson
Sonoma Academy, 14 Years
Janet Durkin
iSOA Group, 14 Years
Cheryl Bertini-Kataoka
Sanbar Dressage, 13 Years
Jim Kriegsman
Studio 202, 13 Years
Brent Russell
Vintage Bank Antiques, 13 Years
Warren Davies
Law Offices of William R.
Fishman, 13 Years
William Fishman
Armor Locksmith Services,
13 Years
Alan Baer
First Community Bank, 11 Years
Loretta Catarozoli
Gatti Nursery, Inc., 11 Years
Steven Gatti
Scott Hess Photography, 11 Years
Scott Hess
Dairydell Canine Doggie Dude
Ranch & Training Center,
11 Years
Camilla Gray/Nelson
Tamura Environmental, Inc.,
10 Years
Todd Tamura
TelePacific Communications Bruce Chinich, 10 Years
Bruce Chinich
Long-Time Members Last
Month
Bank of the West, 50 Years
Mike Tomasini
Old Chicago Pizza, 37 Years
Michael Hansen
Torkelson & Associates, CPA’s,
31 Years
Rick Torkelson
Discovery Office Systems, 30 Years
Charles Schaefer
Architectural Design &
Restoration, Inc: Rick Brereton
& Church Hildreth, 26 Years
Rick Church Brereton Hildreth
Bob Koenitzer, DDS, Inc., 24 Years
Bob Koenitzer
McNear’s Restaurant & Mystic
Theatre, 20 Years
Ken O’Donnell
Cucina Paradiso, 17 Years
Malena Hipolity
Mercedes A. Heitman, DDS,
Periodontist, Implantologist,
13 Years
Mercedes Heitman
Petaluma Eye Care Optometric
Associates, 13 Years
Dr. Ronald Harris
Park Place Hearing Center,
12 Years
Dennis Tobin
Shamrock Materials, Inc., 12 Years
Eugene Ceccotti
Peet’s Coffee & Tea - Petaluma
Boulevard South, 11 Years
Hazel Dela Cruz
BCI Dental Laboratories, Inc.,
11 Years
Sarah Broughton
Silver Members
Gold Members
Bronze Members
Art Neibrief, ACSIA Partners Insurance Agency, LLC • Todd Mendoza, Coldwell Banker
CSW/Stuber Stroeh Engineering Group, Inc. • Deer Creek Village • Kaiser Permanente • Moonware Design
Don Ramatici Insurance • Safeway, Inc. • Nancy Cooley, State Farm Insurance
Sutter Health Novato Community Hospital • Wagner Chiropractic
Calendar – November
Calendar – December
3
Ambassadors
1
Women in Business
Pongo’s Kitchen & Tap
701 Sonoma Mountain Pkwy.
7:30 – 8:15 A.M.
3
Women in Business
PACC Conference Room
6 Petaluma Blvd. N., Suite A-2
8:45 – 10:00 A.M.
4
Leadership Alumni
PACC Conference Room
6 Petaluma Blvd. N., Suite A-2
9:00 – 10:00 A.M.
4
Tools for Marketing Your
Business – Fall Education
Series
Rock Your Holidays with Great
Promotions
PACC Conference Room
6 Petaluma Blvd. N., Suite A-2
11.30 A.M. – 1:00 P.M.
5
First Thursday - Labor Law
Seminar Series
Overtime Compensation: The
Rules and Exempt Employees
PACC Conference Room
6 Petaluma Blvd. N., Suite A-2
11.30 A.M. – 1:00 P.M.
5
Business After Hours –
Petaluma Community Access
205 Keller St., Ste. 102
5:30 – 7:30 P.M.
6
Government Affairs
PACC Conference Room
6 Petaluma Blvd. N., Suite A-2
7:30 – 9:30 A.M.
6
First Friday News @ Noon
Shop Local for the Holidays
Sponosored by Springfield Place
Rooster Run Event Center
2301 E. Washington St.
11:30 A.M. – 1:00 P.M.
9
PACC Board of Directors
PACC Conference Room
6 Petaluma Blvd. N., Suite A-2
12:00 – 1:30 P.M.
10
Agri-Business
Sonoma-Marin Fairgrounds Event
Center, Administration Office
175 Fairgrounds Dr.
12:00 Noon
11
Veterans Day Holiday –
PACC Office closed
17
Leadership Petaluma –
Government Day
17
(PYPN) Petaluma Young
Professionals Network
Sally Tomatoes, 1100 Valley
House Dr., Rohnert Park
12:00 – 1:30 P.M.
19
Business After Hours –
Willibees Wine & Spirits
309 Lakeville St.
5:30 – 7:30 P.M.
20
Government Affairs
PACC Conference Room
6 Petaluma Blvd. N., Suite A-2
7:30 – 9:30 A.M.
25-27 T
hanksgiving Holiday –
PACC Office closed
Looking Forward to January
14 Business After Hours - Sheraton Sonoma County-Petaluma Hotel
28 Leadership Petaluma - First Responders Scholarship Banquet
To check our online calendar, click on Events on the bottom menu bar,
www.petalumachamber.com. You can RSVP and pay there as well.
Petaluma Business ads are sales boosters!
An economic way to reach more than 700 businesses monthly.
Call the Chamber, 762-2785 for specifics & rates.
PACC Conference Room
6 Petaluma Blvd. N., Suite A-2
8:45 – 10:00 A.M.
2
Leadership Alumni
PACC Conference Room
6 Petaluma Blvd. N., Suite A-2
9:00 – 10:00 A.M.
3
First Thursday - Labor Law
Seminar Series
Workplace Harrasment: Do’s
and Don’ts for Employers
PACC Conference Room
6 Petaluma Blvd. N., Suite A-2
11.30 A.M. – 1:00 P.M.
3
Business After Hours –
Petaluma Dental Group
1301 Southpoint Blvd.
5:30 – 7:30 P.M.
4
Government Affairs
PACC Conference Room
6 Petaluma Blvd. N., Suite A-2
7:30 – 9:30 A.M.
4
First Friday News @ Noon
Shine a Light - The Giving Season
& Petaluma Non-Profits
Rooster Run Event Center
2301 E. Washington St.
11:30 A.M. – 1:00 P.M.
Nov./Dec. 2015
15
8
Leadership Petaluma –
Non-Profits Day
8
Agri-Business
Sonoma-Marin Fairgrounds Event
Center, Administration Office
175 Fairgrounds Dr.
12:00 Noon
10
Ambassadors Meeting Goes
Night Time
Pongo’s Kitchen & Tap
701 Sonoma Mountain Pkwy.
4:30 – 5:30 P.M.
18
Government Affairs
PACC Conference Room
6 Petaluma Blvd. N., Suite A-2
7:30 – 9:30 A.M.
29
5th Tuesday Lunch Mob
Mary’s Pizza Shack
359 E. Washington St.
11:30 A.M.– 1:00 P.M.
Dec 24- C
hristmas/New Years
Jan 1Holiday – PACC Office
closed
Happy Holidays!
Get Fast Relief for your Back and Neck Pain
• WALK-INS WELCOME •
707-773-CARE (2273)
Dr. George W. Wagner Jr., D.C.
620 E. Washington # 206, Petaluma
Marketing materials behind the times?
Contact Ann today
to get your message
across loud and clear.
707. 773.1168
In Petaluma since 1996
[email protected]
www.avmgraphics.com