9/22/2011
Introduction
Undernourishment of older
people
By
Rosa Hassan
Pharmaconomist
Aims
This project focuses on
undernourishment, which has
been left unattended due to
obesity being one of the main
focus points of the public.
Method
• To shed light on what the
pharmacy can do to inform
costumers
• Which kind of information
costumers are interested in
knowing
Results
• Primary research:
- Survey (customers)
• Secondary research:
- Documents
(div. Litterature and brochures)
Results
• The participants in the survey are between
the age of 60 and 90.
• The test reveals that 40 % of the participants prefer to
consult their doctor about “undernourishment”,
• whereas 14 % prefer to ask at the pharmacy.
Age Devision
Number af persons
25
20
15
10
5
0
60-64
65-69
70-74
75-79
80-84
85-89
90-94
Age by year
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9/22/2011
Results
• The majority wishes to seek information
about the subject in the form of a booklet.
Results
• The customers knowledge about what an
undernourished person should eat, is poor.
• 74 % do not give the right answer. However, they do
know the consequences of undernourishment.
Results
• 28% are either undernourished
or knows someone who is.
Conclusions
• We shall publish a booklet about
this topic
• Raise customer awareness
about the pharmacy
• Clear examples of what an
undernourished person should
eat
Special thanks to
Danish Association of Pharmaconomists
and
Association of Danish Pharmacies
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