Press Note:
Infused with the goodness of nature, Godrej No.1 launches new germ
protection soap
Loved by 380 million consumers across the country for its natural beauty promise, Godrej No.1 introduces
its new germ protection soap. The Godrej No.1 Germ Protection soap is infused with the benefits of two
powerful natural ingredients – neem, a natural germ fighter and coconut milk, a skin moisturiser. It extends
the brand’s proposition of 'nature's way to beauty' with carefully chosen natural ingredients, which make
your skin germ free and naturally beautiful.
The Indian woman of today desires to be outdoors and this results in a tug of war between staying
protected and looking beautiful. As a consumer, she seeks protection from dirt, grime and dust while
maintaining her natural beauty. But, germ protection soaps today, apart from killing germs, tend to be
harsh on the skin. Also, there is an inherent dissonance that beauty soaps cannot give germ protection
and that germ protection soaps cannot be good for the skin. This problem became a sweet spot for Godrej
No.1 and they came up with a unique idea for their new Germ Protection Soap.
The Godrej No.1 Germ Protection Soap packs the benefits of two powerful natural ingredients into oneNeem and Coconut Milk. Neem is a natural germ fighter and Coconut Milk is a skin moisturiser. Using
nature’s goodness to be tough on germs without causing harm to the skin is the soap’s key differentiator
and the TVC builds on this.
Commenting on the launch, Mr. Sunil Kataria, Business Head - India and SAARC, Godrej Consumer
Products Limited (GCPL), stated, “Over the years, Godrej No.1 has believed in making the consumers
experience the goodness of natural ingredients for skin care. The genesis of the new Godrej No.1 Germ
Protection soap is based on consumer insights that most germicidal soaps do not offer skincare benefits
and vice versa, skincare soaps lack germ protection benefits. This triggered the launch of the new Godrej
No.1 Germ Protection soap, a dual benefit soap that is infused with the germ protection benefits of
neem and moisturising qualities of coconut milk. The soap is specially designed to provide glowing and
healthy skin by not just moisturising the skin but also shielding it from germs."
Godrej No. 1 has launched this soap with a heart-warming TVC starring Kirron Kher and Revathi who will
be seen together for the first time onscreen. The TVC portrays the bitter-sweet relationship between a
north indian daadi and a south indian naani with opposing views on what soap their granddaughter should
use. The conflict is resolved by the granddaughter who chooses Godrej No. 1 Germ Protection soap that
offers the dual benefits of a radiant as well as germ free skin.
Present at the launch of the Godrej No. 1 Germ Protection soap were Kirron Kher and Revathi who
discussed the dilemma faced by today’s women who are much more active outdoors than ever before, but
at the same time seek protection from dirt, grime and dust while maintaining their natural beauty.
Commenting on the launch Revathi said, “Women across North and South are very different yet worry
about the same thing – their skin. Naturally protected beautiful skin is a concern of every girl and Godrej
No 1 through its new offering effectively addresses that issue. Godrej No. 1 Germ Protection Soap
Godrej Consumer Products Ltd.
www.godrejcp.com
contains natural ingredients such as neem and coconut-milk, which have been traditionally used in skin
care routines across the country from time immemorial.”
Kirron Kher added, “There is an inherent dissonance that beauty soaps cannot give germ protection and
that germ protection soaps cannot be good for the skin. Godrej No. 1 is a very progressive brand, with a
wide range of soaps infused with natural ingredients. The Godrej No. 1 Germ Protection soap is their new
introduction which promises to provide the consumers dual benefits of skincare and germ protection.”
Godrej No. 1 Germ protection soap is available at all convenience stores and retail outlets across the
country. The 125 gm pack of 3 is priced at Rs.68 while the 70 gm pack of 4 is priced at Rs. 40.
ABOUT GODREJ CONSUMER PRODUCTS
Godrej Consumer Products Limited is the largest home-grown home and personal care company in India.
We are constantly innovating to delight our consumers with more exciting, superior quality products at
affordable prices.
We have bold ambitions and are becoming more agile and future ready. We rank number 1 in hair colour,
household insecticides and liquid detergents and number 2 in soaps. In India, you grow up with our brands
- Good knight, Cinthol, Godrej Expert, Godrej No. 1 - and we are now on our way to becoming an
emerging markets FMCG leader.
In line with our 3X3 approach to international expansion, we are building a presence in 3 emerging
markets (Asia, Africa, Latin America) across 3 categories (home care, personal wash, hair care). In 2010,
we acquired the Indonesia based Megasari group, a leader in household insecticides, air fresheners and
baby care. With the acquisition of Rapidol, Kinky and Frika in South Africa; the Darling Group, a leading
pan-Africa hair care company; and Strength of Nature LLC, a leading company of hair care products for
women of African descent, we have a strong presence in the fast growing African hair care market. We
acquired the Issue and Argencos groups in Argentina, leaders in hair colour, in 2010, and expanded our
footprint to Chile through the acquisition in Cosmetica Nacional. Our UK business acquired in 2005 has a
play in hair and personal care. We also operate in the Middle East and have a strong presence across
SAARC countries.
For press enquires please contact:
Michelle Francis: 9320922163 Email: [email protected]
Sameer Jolly: 9781910123 Email: [email protected]
Divya Singal: 7666107837 Email: [email protected]
Godrej Consumer Products Ltd.
www.godrejcp.com