F. No. 3(10)/2012-CBSP
Government of India
Ministry of Tourism
HRD Division
GUIDELINES
(TOURIST FACILITATORS PROGRAMME FOR PILGRIMAGE TOURISM
UNDER THE HUNAR SE ROZGAR INITIATIVE)
As part of Suo Motu Initiatives of the Ministry of Tourism it has been decided to launch,
under the Hunar Se Rozgar initiative, a programme titled Tourist Facilitator (State level
Tourist Guide) programme to facilitate to pilgrimage tourism in the State of Jammu &
Kashmir. The programme will be governed by the following provision:
i)
Target Group
To target those who are minimum eighth pass and in the age group of 18 to 28
years.
ii)
Duration of the programme:
The programme will be of 6 weeks duration.
iii)
Conduct of the programme
The programme will be conducted by the Institute of Hotel Management,
Srinagar in the following areas:
a)
b)
c)
d)
iv)
Shri Mata Vaishno Devi, Katra
Shri Amar Nath Yatra, Srinagar
Shrines of Kashmir at Srinagar
Buddhist Monasteries at Leh
Intake and selection
A class will have a minimum of 25 trainees and a maximum of 30. However, the
programme will have an inclusive nature. In case the number of eligible
candidates exceeds the requirement of a batch, and there is a requirement of
additional batches, the Institute will concurrently or in phase run more batches
depending on its institutional capacity. In case of phasing, the scheduling of
candidates between batches will be on first-cum-first –admitted basis. The
Institute will maintain a register of applications which will also indicate the date
of receipt of each.
v)
Minimum target
The IHM, Srinagar will conduct at least four programmes during the year 201213.
-2vi)
Publicity
The institute will publicize the programme by inserting advertisement in the
newspapers and also putting it on its respective website.
vii)
Faculty
The Institute will use its own faculty for the programme to the extent possible.
The additional requirement will be met by engaging guest faculty as per
prevalent guidelines.
viii)
Application fees
There will be no application or course fees chargeable to the applicant / eventual
trainee.
ix)
Stipend
A trainee with a minimum attendance of 90% will be paid lump sum stipend of
Rs. 1500. The stipend will be paid in two equal instalments – first one in the
middle of the programme and the other at its conclusion.
x)
Syllabus for the programme
THEORY COMPONENT
S. NO.
Topic
1.
Grooming and Personality development and etiquettes
a)
b)
c)
d)
e)
f)
g)
h)
2.
Contact
Hours
20
Ways to develop daily personal hygiene and grooming
Personality development and ways to improve personality
Soft skills development and communication skills
Grooming and importance of grooming for tourist
facilitator’s
Do’s and don’ts for tourist facilitator’s
Body language and importance of body language for
tourist facilitator’s
Basic etiquette and courtesy statements
How to interact with clients
Tourism as a product
a) Introduction to tourism industry
b) Various types of tourism
c) Tourism product and types of tourism products
20
3.
d) Tourism products of the State
e) Tourism Marketing and role of Tourist Facilitator’s in
promotion of tourism
f) Role of information technology in tourism
Global Tourism scenario
06
4.
a) Globalization and its impact on tourism industry
b) Recent trends in global tourism and its impact on Indian
tourism industry
c) Trends in global industry and its impact on the State
concerned
Tourism Economy
06
a)
b)
c)
d)
5
Tourism and its economic impact
Contribution of tourism to GDP of country
Tourism and its impact
Sector wise contribution of different players of tourism
industry to economy of nation and State concerned
Elective
i)
Pilgrimage sites for J&K
Mata Vaishno Devi
Amaranth Yatra
Shiv Khodi
Pathar Saheb
Jestha Devi
Martand
Khirbhawani
Religious significance, Historical background, facilities and
infrastructure, Accessibility, Do’s and Don’ts for visitors
OR
ii) Buddhist Monasteries
Monasteries and stupas at
Jammu, Kashmir and Leh
Religious significance, Historical Background,
Facilities and infrastructure,
Accessibility, Do’s and Don’ts for visitors
OR
iii) Sufi Shrines
Famous Sufi saints of J&K
Sufi Shrines of J&K
Mukhdoom sahib, Shah Hamdan, Dastgeer Saheb, Khwaha
Noor Din Wali, Baba Reshi, Roza bal, Hazrat bal, Shah Farid
28
Du Din, Sahadra Sharied, Charer-i-Sharief
Religious significance, Historical background, facilities and
infrastructure, Accessibility, Do’s and Don’ts for visitors
OR
iv) Adventure tourism
Introduction, scope, forms, adventure tourism sites in Jammu,
Kashmir & Ladakh role of tourist facilitators in promotion of
Adventure tourism, opportunity of self employment.
Industrial Training (2 weeks)
xi)
108
Certification
The trainees with minimum attendance of 90% will be required to appear in an
end of the course test and those who pass it successfully will be awarded a
certificate by MoT/IHM, Srinagar. The panel of examiners for conducting the
test will decided by the IHM, Srinagar.
xii)
Funding of the programme
The programme will be funded under the MoT’s Scheme of Capacity Building
for service Providers under Suo Motu Initiatives. The sanctioned expenditure per
trainee will be as follows:
S. No.
1
2
3
4
5
6
7
xiii)
Expenditure Head
Amt (In Rs.)
Training Fee
1500
Course Material
1000
Tea charges(Rs. 20 X 30 days)
600
Certificate fee
500
Testing fee
300
Sub Total
3900
10% Admn. Charges
390
Total
4290
Stipend
1500
Expenditure per trainee
5790
Expenditure for a batch of 30
173700
Transportation charges @ Rs. 2000/- per day for 7 days
14000
during the course for taking students to visit different
monumental sites, for guiding practice and looking at the
monuments for historical information
Grand Total for a batch of 30
187700
Employment facilitation
The MoT and the implementing Agency will make conscious effort to facilitate
employment of the pass-out from this programme.
xiv)
After conclusion of training of every batch, the Institute will ensure that the list
of the pass-outs along with their full contact details like address, telephone
number, Mobile numbers etc and their employment and salary status is posted
on their website.