F. No. 3(10)/2012-CBSP Government of India Ministry of Tourism HRD Division GUIDELINES (TOURIST FACILITATORS PROGRAMME FOR PILGRIMAGE TOURISM UNDER THE HUNAR SE ROZGAR INITIATIVE) As part of Suo Motu Initiatives of the Ministry of Tourism it has been decided to launch, under the Hunar Se Rozgar initiative, a programme titled Tourist Facilitator (State level Tourist Guide) programme to facilitate to pilgrimage tourism in the State of Jammu & Kashmir. The programme will be governed by the following provision: i) Target Group To target those who are minimum eighth pass and in the age group of 18 to 28 years. ii) Duration of the programme: The programme will be of 6 weeks duration. iii) Conduct of the programme The programme will be conducted by the Institute of Hotel Management, Srinagar in the following areas: a) b) c) d) iv) Shri Mata Vaishno Devi, Katra Shri Amar Nath Yatra, Srinagar Shrines of Kashmir at Srinagar Buddhist Monasteries at Leh Intake and selection A class will have a minimum of 25 trainees and a maximum of 30. However, the programme will have an inclusive nature. In case the number of eligible candidates exceeds the requirement of a batch, and there is a requirement of additional batches, the Institute will concurrently or in phase run more batches depending on its institutional capacity. In case of phasing, the scheduling of candidates between batches will be on first-cum-first –admitted basis. The Institute will maintain a register of applications which will also indicate the date of receipt of each. v) Minimum target The IHM, Srinagar will conduct at least four programmes during the year 201213. -2vi) Publicity The institute will publicize the programme by inserting advertisement in the newspapers and also putting it on its respective website. vii) Faculty The Institute will use its own faculty for the programme to the extent possible. The additional requirement will be met by engaging guest faculty as per prevalent guidelines. viii) Application fees There will be no application or course fees chargeable to the applicant / eventual trainee. ix) Stipend A trainee with a minimum attendance of 90% will be paid lump sum stipend of Rs. 1500. The stipend will be paid in two equal instalments – first one in the middle of the programme and the other at its conclusion. x) Syllabus for the programme THEORY COMPONENT S. NO. Topic 1. Grooming and Personality development and etiquettes a) b) c) d) e) f) g) h) 2. Contact Hours 20 Ways to develop daily personal hygiene and grooming Personality development and ways to improve personality Soft skills development and communication skills Grooming and importance of grooming for tourist facilitator’s Do’s and don’ts for tourist facilitator’s Body language and importance of body language for tourist facilitator’s Basic etiquette and courtesy statements How to interact with clients Tourism as a product a) Introduction to tourism industry b) Various types of tourism c) Tourism product and types of tourism products 20 3. d) Tourism products of the State e) Tourism Marketing and role of Tourist Facilitator’s in promotion of tourism f) Role of information technology in tourism Global Tourism scenario 06 4. a) Globalization and its impact on tourism industry b) Recent trends in global tourism and its impact on Indian tourism industry c) Trends in global industry and its impact on the State concerned Tourism Economy 06 a) b) c) d) 5 Tourism and its economic impact Contribution of tourism to GDP of country Tourism and its impact Sector wise contribution of different players of tourism industry to economy of nation and State concerned Elective i) Pilgrimage sites for J&K Mata Vaishno Devi Amaranth Yatra Shiv Khodi Pathar Saheb Jestha Devi Martand Khirbhawani Religious significance, Historical background, facilities and infrastructure, Accessibility, Do’s and Don’ts for visitors OR ii) Buddhist Monasteries Monasteries and stupas at Jammu, Kashmir and Leh Religious significance, Historical Background, Facilities and infrastructure, Accessibility, Do’s and Don’ts for visitors OR iii) Sufi Shrines Famous Sufi saints of J&K Sufi Shrines of J&K Mukhdoom sahib, Shah Hamdan, Dastgeer Saheb, Khwaha Noor Din Wali, Baba Reshi, Roza bal, Hazrat bal, Shah Farid 28 Du Din, Sahadra Sharied, Charer-i-Sharief Religious significance, Historical background, facilities and infrastructure, Accessibility, Do’s and Don’ts for visitors OR iv) Adventure tourism Introduction, scope, forms, adventure tourism sites in Jammu, Kashmir & Ladakh role of tourist facilitators in promotion of Adventure tourism, opportunity of self employment. Industrial Training (2 weeks) xi) 108 Certification The trainees with minimum attendance of 90% will be required to appear in an end of the course test and those who pass it successfully will be awarded a certificate by MoT/IHM, Srinagar. The panel of examiners for conducting the test will decided by the IHM, Srinagar. xii) Funding of the programme The programme will be funded under the MoT’s Scheme of Capacity Building for service Providers under Suo Motu Initiatives. The sanctioned expenditure per trainee will be as follows: S. No. 1 2 3 4 5 6 7 xiii) Expenditure Head Amt (In Rs.) Training Fee 1500 Course Material 1000 Tea charges(Rs. 20 X 30 days) 600 Certificate fee 500 Testing fee 300 Sub Total 3900 10% Admn. Charges 390 Total 4290 Stipend 1500 Expenditure per trainee 5790 Expenditure for a batch of 30 173700 Transportation charges @ Rs. 2000/- per day for 7 days 14000 during the course for taking students to visit different monumental sites, for guiding practice and looking at the monuments for historical information Grand Total for a batch of 30 187700 Employment facilitation The MoT and the implementing Agency will make conscious effort to facilitate employment of the pass-out from this programme. xiv) After conclusion of training of every batch, the Institute will ensure that the list of the pass-outs along with their full contact details like address, telephone number, Mobile numbers etc and their employment and salary status is posted on their website.
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