“LIGHTING THE WAY TO CONNECTED COMMUNITIES”
SEATOA’S 15TH ANNIVERSARY ANNUAL
BROADBAND & PEG CONFERENCE
MARCH 14TH & 15TH 2016
MARRIOTT RENAISSANCE WORLD GOLF RESORT, ST. AUGUSTINE, FL
ST. AUGUSTINE LIGHTHOUSE
2016 CONFERENCE AGENDA
02/05/2016
CONFERENCE DAY 1 MONDAY – MARCH 14TH
7:00 AM
EXHIBITORS BOOTHS SETUP - ST. AUGUSTINE ROOM C
7:00 AM - 5:00 PM
CONFERENCE REGISTRATION DESK OPENED
SPONSORED BY
REGISTRATION DESK AREA
CABLTRAC ASSOCIATES, INC.
7:45 AM - 8:45 AM
FULL BREAKFAST BUFFET - ST. AUGUSTINE ROOM D
8:00 AM - 6:00 PM
EXHIBITS OPENED - ST. AUGUSTINE ROOM C
9:00 AM -11:30 AM
PRE-CONFERENCE IN-DEPTH TRAINING SESSIONS
(1) COMMUNITY BROADBAND TRAINING:
ST. AUGUSTINE ROOM A
“THE INTERNET OF THINGS ” (ADDITIONAL $50 FEE – MUST PRE-REGISTER)
SPONSORED BY
MID-STATES CONSULTING
This state-of-the-art technology will prove to be the killer app that will literally change the way businesses
conduct operations. With the advent of "Cloud Computing" and miniature superfast devices uploading data at
an incredible speed the ability to monitor, collect, analyze and generate analytical data is the next huge move
for the Google's of the world! Listen to how this technology will impact your business model, municipal model
and/or your life for the good, bad and the ugly!!
Trainers: Gordon Caverly, Regional Vice-President, Mid-States Consultants, Inc.; Gail Karish, Partner, Best Best
& Krieger LLP; Sherry McCuller, SEATOA Treasurer, Chris Neaves, GISCP Principal, K2Share
(2) COMMUNITY PROGRAMMING TRAINING: ST. AUGUSTINE ROOM B
“COVERING THE 2016 ELECTIONS: THE FAIRNESS DOCTRINE AND EQUAL TIME” (ADDITIONAL $50 FEE –
MUST PRE-REGISTER)
2016 is a huge election year for federal, state and local offices. From the race for President, to U.S. Senate, the
governor’s mansion and City Council, your PEG channel might be planning extensive election coverage. Whether
you are planning candidate interviews, debates or coverage of political activities, you need to know what your
equal time obligations may, or may not, be. Come and get coverage ideas while you learn the facts from our
experts.
Trainers: Drew Clark, Of Counsel, Best Best & Krieger, LLP; Jodie Miller, NATOA President, Executive Director,
NDC4 Cable Commission Inver Grove Heights, MN; Bunnie Riedel, Executive Director, ACT; Michael Williams,
SEATOA President, Assistant Director, Public Affairs Department, City of Raleigh, NC
11:45 AM - 1:00 PM
SPONSORED BY
MAGELLAN ADVISORS
OPENING LUNCHEON:
TOPIC: USDA-RURAL UTILITIES SERVICE & RURAL DEVELOPMENT PROGRAMS FUNDING
OPPORTUNITIES
ST. AUGUSTINE ROOM D
Keynote Speaker: USDA Rural Utilities Service - Andrew E. Hayes, RUS Telecom Field Representative for
Florida & Georgia
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1:15 PM - 2:45 PM
CONCURRENT WORKSHOP SESSIONS
(1) COMMUNITY BROADBAND: “LAST MILE BROADBAND SERVICE PROVIDERS MODELS”
ST. AUGUSTINE ROOM A
Many factors affect the Last Mile business model, including geographic location, household density, population
demographics, number and types of area businesses, proximity to upstream networks, and – last but not least
– politics. As a result, there is no “one-size fits all” model that community leaders can turn to as a
solution. Private sector service providers compete to serve densely populated, affluent communities, but is the
private sector model the best community broadband solution for the long-term? Is municipal broadband a
good fit for all communities, or would a partnership or cooperative make more sense for some? This panel
examines types of last mile service models and the relative risks and benefits of each.
Moderator: Heather Gold, President & CEO, Fiber To The Home Council
Panelists: Joanne Hovis, President, Columbia Telecommunications & Energy; Jennifer Bond, Milestone
Communications
(2) COMMUNITY PROGRAMMING: “PEG BENCHMARKS & PUBLIC POLICY ISSUES”
ST. AUGUSTINE ROOM B
Being savvy about the people who “hold the power” and “control the purse strings” of your PEG operation is
vital to its success. This session will provide expertise on staying aware of the issues that affect your community
and its leaders. In addition it will provide you with ideas to assist in making sure your PEG operations allimportant “metrics” are kept up-to-date.
Moderator: Kim Sellers, Public Information Officer, Town of Mooresville, NC
Panelists: Gail Karish, Partner, Best Best & Krieger, LLP; Bunnie Riedel, Executive Director, ACT
2:45 PM - 3:15 PM
3:15 PM - 4:45 PM
NETWORKING BREAK - VISIT OUR EXHIBITORS - ST. AUGUSTINE ROOM C
CONCURRENT WORKSHOP SESSIONS
(1) COMMUNITY BROADBAND: “BROADBAND ASSET MANAGEMENT”
ST. AUGUSTINE ROOM A
Today's communications systems have migrated from voice to video to high speed data. Plant infrastructure
has evolved from copper to coax to wireless to fiber, providing incredible speed and complexity! Network
configuration now travels at light speed. So, how do you keep track of your network – let alone diagnose,
troubleshoot and document where it is designed or even who is operating over it. As this technology far out
paces the old, out dated auto CAD mapping and Excel spreadsheet systems, new systems require an intelligent
and sophisticated operator-driven “toolbox of applications” that keep abreast of technology changes. This
session discusses the need for benchmarks and state-of-the-art asset management systems.
Moderator: Sherry McCuller, SEATOA Treasurer, Peregrine Management Partners
Panelists To Date: Gordon Caverly, Regional Vice-President, Mid-State Consultants.; Tory Richtmyer, Director
Sales & Marketing, Mid-State Consultants
(2) COMMUNITY PROGRAMMING: “PEG CHANNELS - HOW DO I GET STARTED TO GET STARTED”
ST. AUGUSTINE ROOM B
It doesn't matter whether you are in a small town (with 3 stop lights or more), or a large city, we can help you
start on the road to creating a PEG operation that will make your community proud. Bring your questions and
dreams to this session and let us help you develop a plan of action. We'll talk policy, politics, personnel,
equipment, and the little matter of money and the ability to operate on “nothing but fumes”.
Moderator: Charles Scott, SEATOA Secretary, Alleghany Community Television
Panelists: Gavin Dahl, Open Media Foundation; Thomas Hanson, Video Production Coordinator, City of Palm
Coast, FL; Jodie Miller, NATOA President, Executive Director, NDC4 Cable Commission Inver Grove Heights,
MN
5:00 PM - 7:00 PM
PRESIDENT’S WELCOME RECEPTION - ST. AUGUSTINE ROOM C
7:00 PM
BREAK FOR DINNER & ENTERTAINMENT AT LOCAL RESTAURANTS
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CONFERENCE DAY 2 TUESDAY – MARCH 15TH
8:00 AM - 5:00 PM
EXHIBITS OPENED - ST. AUGUSTINE ROOM C
7:30 AM - 4:00 PM
CONFERENCE REGISTRATION DESK OPENED
SPONSORED BY
REGISTRATION DESK AREA
CABLTRAC ASSOCIATES, INC.
7:30 AM - 8:30 AM
FULL BREAKFAST BUFFET - ST. AUGUSTINE ROOM C
8:00 AM - 8:30 AM
SEATOA 2016 ANNUAL BUSINESS MEETING - ST. AUGUSTINE ROOM C
All Conference attendees are invited to join the SEATOA Board of Directors for a report on SEATOA’s activities
over the past year and our plans for the upcoming year.
8:45 AM - 10:15 AM
CONCURRENT WORKSHOP SESSIONS
(1) COMMUNITY BROADBAND: “COOPERATIVE BROADBAND VENTURES"
ST. AUGUSTINE ROOM A
Just as there is more than one way to “skin a cat” there is also more than one way to provide broadband services
to your community. This session will explore a variety of regional cooperatives – small and large scale – which
may be the answer to your community’s needs.
Moderator: Jodie Miller, NATOA President, Executive Director, NDC4 Cable Commission Inver Grove Heights,
MN
Panelists: Lewis Foster, Broadband Manager, Board of Commissioners, Columbia County, GA; Andrew E. Hayes,
USDA-RUS Telecom Field Representative for Florida & Georgia; Sherry McCuller, SEATOA Treasurer, Peregrine
Management Partners; Tim Scott, Business Development/Southeast Network, Allied Fiber
(2) COMMUNITY PROGRAMMING: “PEG PROMOTION & MARKETING”
ST. AUGUSTINE ROOM B
In our multi-media world, PEG operators need to utilize all the resources available. Communicating with the
public means engaging them so they willingly communicate with you. Social networks are an ever-growing
means by which citizens communicate, organize politically, and operate on a daily basis. This workshop will
discuss new ways to “market” your PEG channels by maximizing the use of free, social media and other tools.
Moderator: Thomas Hanson, Video Production Coordinator, City of Palm Coast, FL
Panelists: GlenNeta Griffin, Marketing & Communications Manager, Access Television, CCTV-23/99, Clayton
County, GA; Kim Sellers, Public Information Officer, Town of Mooresville, NC; Michael Williams, SEATOA
President, City of Raleigh, NC
10:15 AM - 10:45 AM
NETWORKING BREAK - VISIT OUR EXHIBITORS - ST. AUGUSTINE ROOM C
10:45 AM - 12:15 AM
CONCURRENT WORKSHOP SESSIONS
(1) COMMUNITY BROADBAND: “CASE STUDIES IN MUNICIPAL BROADBAND MODELS”
ST. AUGUSTINE ROOM A
There are many different business models and approaches to developing community broadband. This session
will give the attendees a unique perspective and in-depth look into the inner-workings of several community
broadband projects exploring the pros and cons of each. Our panel of 20 community broadband projects models
and philosophies will be reviewed to provide a better understanding of processes and methods, risk, rewards
and control issues.
Moderator: Kyle Hollifield, SEATOA Board, Magellan Advisors
Panelists: John Honker, President, Magellan Advisors; Michael Villella, Finance Director, Town of Jupiter, FL
(2) COMMUNITY PROGRAMMING: “READY FOR PRIME TIME - PEG VIDEO SHOWCASE”
ST. AUGUSTINE ROOM B
One of the best ways to learn what your PEG colleagues are doing to spur greater viewership is to see what they
are producing at their facilities. Bring your favorite examples of your PEG programming to show to all your
fellow PEG attendees. We will show as many examples as time allows.
Moderators: John Rocco, SEATOA Vice President, Charlotte Mecklenburg Public Access Corporation; James
Rossi, Operations Manager, Charlotte Mecklenburg Public Access Corporation
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12:30 PM - 1:45 PM
SPONSORED BY
BEST BEST & KRIEGER, LLP
2:00 PM – 3:30 PM
LUNCHEON & KEYNOTE SPEAKER:
TOPIC: CONGRESSIONAL UPDATE
ST. AUGUSTINE ROOM D
Keynote Speaker: Katie Ross, Regional Director, Office of United States Senator Bill Nelson (FL) Ranking
Member, Senate Commerce, Science & Transportation Committee
CONCURRENT WORKSHOP SESSIONS
(1) COMMUNITY BROADBAND: “BROADBAND LEGISLATIVE UPDATE”
ST. AUGUSTINE ROOM A
Our legal experts will review recent developments in FCC actions and federal legislation which affect municipal
broadband operations.
Moderator: Steve Traylor, NATOA Executive Director & Legal Counsel
Panelists: Drew Clark, Of Counsel, Best Best & Krieger, LLP; Gary Resnick, Shareholder, Gray-Robinson;
(2) COMMUNITY PROGRAMMING: “ASK THE PEG EXPERTS”
ST. AUGUSTINE ROOM B
Was there something you would have liked answered about PEG that was not covered in any of the workshops?
Bring your unanswered questions to this workshop chock-full of PEG experts to get your questions answered.
Moderator: John Rocco, SEATOA Vice President, Charlotte Mecklenburg Public Access Corporation
Panelists: Bunnie Riedel, Executive Director, ACT; Michael Carswell, Station Manager, ATL-26, Atlanta,
Georgia
3:30 PM - 3:45 PM
NETWORKING BREAK - VISIT OUR EXHIBITORS
ST. AUGUSTINE ROOM C
3:45 PM - 4:30 PM
GENERAL SESSION: “KEEPING YOUR “STUFF” SAFE - SECURITY ISSUES FOR BROADBAND AND PEG”
ST. AUGUSTINE ROOM A
Are you keeping your broadband networks, PEG playback systems and essential records safe from hackers?
Things you may not have thought of as being subject to malicious incursion.
Panelists: Chris Neaves, GISCP Principal, K2Share; Courtney Violette, Network Security, Magellan-Advisors
4:30 PM - 5:00 PM
ROUNDTABLE SESSION & DOOR PRIZE DRAWINGS
ST. AUGUSTINE ROOM B
Take advantage of this special opportunity for participants to review issues discussed in broadband and PEG
conference sessions and exchange practical experiences and challenges. Interact with your peers, share ideas
regarding common problems/issues, focus on community needs and discuss recommendations for future
SEATOA research and actions.
Facilitators: John Rocco, SEATOA Vice President; Charles Scott, SEATOA Secretary
5:00 PM
CONFERENCE CONCLUDES
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