picts
share t night
s
of la
Go for coffee
use the Gym
study in library
Meet Becky
Dave and Sal
in festival zone
What is true?
true is a brand that designs,
creates and manages premium
student spaces in which to live,
study and socialise effortlessly
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Why the
true brand?
Our breadth of research and rigorous brand
building process reflects a commitment to
our students to create a brand that is here
to support them now and in the longer term
STAGE 1
STAGE 2
STAGE 3
STAGE 4
LISTENING
& LEARNING
BUILDING
THE STORY
BRINGING
OUR STORY
TO LIFE
BRAND
GUIDELINES
Understanding what everybody
else is doing in our category
Interviews with students,
universities, parents and
competitors
Using this understanding
and insight to develop the
direction of the true brand
Create a brand inspired
by our students, that they
are proud of, and with
universal appeal
Our brand story, how we
work with it, protect it and
inspire others to enjoy it
How is true the future?
Students
make true
We make sure that students remain
at the heart of everything we do
We make
socialising
effortless
We’re a brand that gives true students
more than they expect. We create a
thoughtful and generous collection
of spaces that give our students the
freedom to socialise effortlessly
We’re a
global brand
with a
local story
We connect true students to a wider
community whilst supporting their
loyalty to the location in which they
live and study
true
wellbeing®
A space that
students can
call home
Learning
skills for life,
not just uni
Looking after your mind and body are key to a
great student experience and lifestyle beyond
university - we work with our students in areas
such as diet, nutrition and exercise
The true brand where everyone is
welcome, where students feel like
it’s a home away from home
We deliver a set of experiences that
equip students with skills they can
use throughout university and beyond
Who is at the
heart of true?
We help true students find the things they
love and discover their edge. true students
achieve their ambitions and stay ahead
This means if true students need a family
away from family, support of a mentor or
a springboard to a bigger, brighter future we’re with them all the way
How does
true work?
We bring together our exciting mix of
people, places and spaces to create
an environment true students are
proud to call home
PEOPLE
PLACES
SPACES
true
people
We welcome students from all over the world;
it is this diverse community that makes our
culture and possibilities at true so exciting
We understand that studying overseas brings
all sorts of challenges and pride ourselves on
ensuring that we offer the very best support to
our international students as they work, rest and
play in a new country
true
places
Our locations are carefully selected, close
to key learning institutions, putting our
students right at the heart of the action
true is
like being a
member
of a club
true
spaces
It’s our students’ space to use
whenever and however they want we have spaces for going out, hanging
out and chilling out, not forgetting
studying too
true is
innovative with
exceptional
quality
Our club suites and shared apartments
combine style and substance. Our
amazing common areas blend fun and function to create the ultimate range of experiences
true
is safe
and secure
24 hour assistance throughout their
stay with us - we are always on hand,
from the moment they arrive
What makes us
true?
We bring people and possibilities
together in a global student
community. Students can
meet and share experiences
throughout an unrivalled range
of spaces
LIBRARY
STUDY SPACE
NETWORKING
CINEMA
FESTIVAL ZONE
COOKING CLASS
GYM
GAMES ROOM
GAMES CITY
COFFEE SHOP
EVENTS
MUSIC ZONE
WE’RE
FOCUSED
WE’RE
TRANSPARENT
Like our students, we’re
ambitious and driven,
looking to always
stay ahead of the
competition
We’re open, honest
and genuine; we
say it like
it is
WE’RE
ENCOURAGING
‘Stay ahead’ is a philosophy that
inspires our every decision
We will always keep moving with
our students - listening, learning,
innovating and investing
WE’RE
INSPIRING
We believe in a healthy
balance of work and
play; whatever we
do, we insist on
fun along
the way
Great people help others
to become great; we
enthuse and enable
others to be better
prepared for
their futures
WE’RE
COURAGEOUS
We stand up for what
we believe in, and we’re
not afraid to take risks
if it means making
something better
true stories
At the heart of true, we’re all about
helping students find the things they
love and discover their edge. Here are
a few of our students talking about
their true experience
“We’ve got every kind of space to hang
out in, a sports bar setting for the footie,
a brilliant communal kitchen for our
‘Come Dine With Me’ attempts and the
gym on site is a real bonus. We have
loads of fun without even needing to
leave home!”
Daniel Moore, true Glasgow
“I’m learning a lot more about exercise
and nutrition, and intend to keep up my
healthy lifestyle when I start work. Also,
mixing with so many different nationalities
and cultures has really helped my
confidence - I can hold my own talking to
anyone now!”
Nadejda Spassova, true Glasgow
“Everything we do is for our students,
and our students make us true”
- the mantra by which every member of
the true team lives.
“true attracts students from all over the
world, so I’ve made friends across the
globe, and being able to swap rooms with
students in other true cities when I’m not
studying is a brilliant idea!”
Sergej Ponomarenko, true Newcastle
Our promise
How to get hold of us
To put students at the heart of everything we do
WE INSPIRE
To create the best possible
experience, so our student
community stay ahead,
throughout university
and beyond
WE BELIEVE
The student experience is an
exciting journey in which people
develop as individuals. They may
need a family away from family,
the support of a mentor, or a
springboard to a
bigger, brighter
future - we’re with students all
the way
WE ARE
Transparent
Focused
Encouraging
Courageous
Inspiring
[email protected]
www.truestudent.com
/itstruestudent
true Student Living
@itstruestudent
true Student Living
/itstruestudent
020 3355 6488
© true Student Ltd 2017