ARE START-UP ECOSYSTEMS THE SAME? TYPOLOGY OF START-UP CITIES IN THE SLOVAK REPUBLIC Marek Lavčák Oto Hudec The faculty of Economics at The Technical University of Košice ABSTRACT Following the year 2000, start-up movements expanded from the USA to Europe. The form of innovative entrepreneurship based on the principles of problem-solving, taking needs of common consumers into account by means of innovations, has become generational and reached young people all over Europe. One of the specific features of start-up entrepreneurship is represented by the networking of actors as well as the tendency to cluster people into interest groups or even communities. The ever increasing significance of this phenomenon leads to the need to investigate the process of local entrepreneurship and start-up communities’ formation, also as a part of more extensive ecosystems and support infrastructure. The main aim of this paper is to identify the most important centres of start-up communities in the Slovak cities and to identify the key factors that influence their formation, evolution and specific features. The position of universities in the ecosystems is taken into consideration following the experience of successful ecosystems formed at technological universities in the USA. Investigation of the most significant personalities, institutes, partner companies and activities brings the overview of natural relations and processes that had influenced the development of the local support ecosystem of the key start-ups in the selected cities. Based on the case studies considering the key start-up cities in the Slovak Republic, we will identify the key environment factors affecting setting up new startup companies, to derive a typology of the cities and to consider the role of universities and classify the ecosystems as interconnected/fragmented. Taking into account that in Slovakia an entire concept of innovative entrepreneurship support was formed only a few years ago, the analysis hereof may represent a significant contribution to identifying the processes and strategies suitable for the formation of viable ecosystems that shall support the starting start-ups and spin-offs. JEL: L26, L31 KEYWORDS: start-up, ecosystem, community, entrepreneurship, Slovakia INTRODUCTION The concept of start-up has different interpretations, often even misused for designation of any starting company. The leading personalities of the global start-up community share a similar view on the start-up definition. Paul Graham (investor and co-founder of Y-combinator) defines start-up (Graham, 2006) as the company that has the potential to grow fast in a short period of time and requires various forms of outside capital for the new company. An entrepreneur, investor and educator Steve Blank (creator of Lean start-up methodology) describes the term start-up (Blank, 2012) as a temporary organization used to search for a repeatable and scalable business model. From his point of view, the established company is then a permanent organization designed to apply and implement the tested repeatable business model. Eric Ries denotes start-up (Ries 2010) as a “human institution” developed in order to create a new product or service regardless of the size or business activities of the organisation emphasising the difference between the feasibility and the need of a certain product; making the company able to ignore natural barriers existing in the large organisations and to aim at research and development of new solutions or implementation of the existing solution in a new segment. As a human institution hires creative employees and creates a corporate culture that brings results. The value generated by the company is not set solely in the product itself but also in the people who have created it. Taking all the basic characteristic features of start-up companies identified by several authors, we can identify the basic elements of start-up companies: potential to grow fast (global ambitions), initial stages of formation of companies and development of products are financed by the outside capital, flexible and repeatable business model (scalability), newly developed or innovative product which observes mostly unmet needs, team spirit, creativity and corporate culture represent the basic values of the company. The difference is vivid in comparison to common business practises characterised by their focus on the profit, reduction of production costs and a lack of scalability. 1 ORIGIN OF SILICON VALLEY PHENOMENON In connection with start-up companies, the territory of Silicon Valley – the south region of San Francisco Bay in the northern part of California in the USA should be mentioned. The name was created around 1971 when the company Intel placed the first microprocessor on the market and the USA got ahead of Japan in the technological development. One of the basic elements used for the production of microprocessors, microchips and electronic components up to this date is silicon. The name later becomes a metaphor for the whole electrical engineering industry. Silicon Valley is currently a territory with the highest concentration of technological companies and venture capital in the world, (according to Forbes, more than 50 billion USD was reinvested in Silicon Valley, compared to 22.5 billion USD on the whole territory of Asian continent). A.L. Saxenian points out the porousness of the boundaries between companies and innovative inclusiveness of the region as the basic determinants of success (Saxenian, 1985). Other present factors include technology-oriented universities with a long-standing tradition and active connections to a large number of technology-oriented companies in the region. Although other regions, cities and states strive for achieving the same success as Silicon Valley, it is evident that even the phenomenon of Silicon Valley itself would not arise without specific circumstances. According to Isenberg, the key factors for success of Silicon Valley include: strong local aerospace industry subsidized by the U.S. government, the open California culture ensuring a high level of inclusiveness, Stanford University’s supportive relationships with industry, a mother lode of invention from Fairchild Semiconductor, a liberal immigration policy toward doctoral students, and pure “luck” in relation to the right combination of random events. The specific factors are unlikely reproducible in other regions of the world. Regarding the formation of ecosystems, it depends on the particular place, its characteristic and specific features that make it unique (Isenberg, 2010, Baumol, 1990). However, some positive examples of partial success include e.g. Tel Aviv since 1993 with no natural resources, military necessity, and far from markets for its products; Berlin since 1997 thanks to transformation in business from subsidized industry to developing advanced services; Madrid since 2005; Talin since 2006 owing to the school reforms and massive support of IT. The main difference between these centres and the Silicon Valley is the fact that the Silicon Valley was formed on a technological basis, aerospace industry subsidized by the government as well as technological breakthrough related to the discovery and launch of production of microchips by Intel. Other world centres have not been based on the critical discoveries (Virgincom, 2014; Startupblinkcom, 2015; Startupestoniaee, 2016). 2 ENTREPRENEURIAL ECOSYSTEMS The importance of the environment for entrepreneurship and innovation business in the form of start-up companies leads to underline the importance of an entrepreneurial ecosystem. In biological terminology, the term ecosystem means a set of organisms and components existing in a certain environment (applied when explaining the formation of the environment and relationships among its components), the mutual relationships among the components of the ecosystem as well as the relationships between components and the environment. This approach may be used in the economic terminology and of the entrepreneurial environment. In general, an entrepreneurial ecosystem (Feld, 2012) should comply with nine attributes listed in the following table. Table 1 Nine attributes of entrepreneurial ecosystem Attribute Description Leadership Strong group of entrepreneurs who are visible, accessible and committed to the region being a great place to start and grow company. Intermediaries Many well-respected mentors and advisors giving back across all stages, sectors, demographics and geographies as well as a solid presence of effective, visible and well-integrated incubators and accelerators. Network density Deep well-connected community of start-ups and entrepreneurs along with engaged and visible investors, advisors, mentors and supporters. Government Strong government support for and understanding of start-ups to economic growth. Talent Broad, deep talent pool for all levels of employees in all sectors and areas of expertise. Universities are an excellent resource for star-up talent and should be well connected to community. Support services Professional services (legal, accounting, real estate, insurance and consulting) are integrated, accessible, effective and appropriately priced. Engagement Large number of events entrepreneurs and community to connect, with highly visible and authentic participants (e.g. meet-ups, pitch days, startup weekend, boot camps, hackathons and competitions) Companies Large companies that are the anchor of a city should create specific departments and programmes to encourage cooperation with highgrowth start-ups. Capital Strong, dense and supportive community of venture capitalists and other types of investors. Source : (Feld 2012) Although there is hardly any general guide to formation of the entrepreneurial ecosystem, it is worth to mention principles recommended to public leaders when forming a vibrant ecosystem (Isenberg, 2010): To emphasize the role of local conditions and bottom-up processes (to shape the ecosystem to local conditions instead of emulating Silicon Valley, to engage the private sector from the start and to help to grow new ventures organically), To emphasize ambitious entrepreneurship (to favour the high potentials and celebrate successes), To emphasize institution (to reform legal, bureaucratic and regulatory frameworks and change a deeply ingrained culture). The ecosystem attributes (Feld, 2012) as well as its building principles (Isenberg, 2010) explain why any start-up ecosystem is significantly predefined by the local conditions it grows up. The entrepreneurial ecosystem concepts emphasize a cultural change, leadership and close links within the community of interdependent actors. Functioning ecosystem should ensure all the relevant sources (talent, services, support, capital, etc.) to its associates and vice versa. 3 COMMUNITY Professional communities represent specific groups of people sharing an interest in business, technology trends and experience with global projects which improve their knowledge by meeting and communicating with each other. (Learninglandscapes.ca 2016). Members do not necessarily have to work together in one place on a daily basis. On the other hand, an endeavour to share day-to-day experience and formation of synergy effects support the persisting trend of shared working spaces (co-working centres) for starting technology-oriented companies, which combine collaborative ideas and strong community nature. Such communities represent an ideal space for sharing tacit knowledge, explaining why they are pinpointed in the theory of local startup community formation. (Wenger et al., 2002). Feld (2012) considers community as a centre of the ecosystem and based on his experience from Silicon Valley applied when working with the community of entrepreneurs in a small town of Boulder in Colorado, he compiled a thesis with four pillars to form a viable start-up community: 1. Entrepreneurs must lead start-up community, 2. The leaders have a long-term commitment, 3. Inclusiveness of anyone who wants to participate in it, 4. Continual activities that engage the entire entrepreneurial stack. Transfer and distribution of knowledge are therefore one of the key tasks the community and ecosystems shall provide with their members. Industries are relying on specific knowledge and innovation input that affect the innovation processes (Asheim and Vang, 2005). The knowledge base distinction takes into account knowledge-creating processes as it looks at the interplay between actors and the knowledge that is created, transmitted and absorbed. A distinction has been made between three types of industrial knowledge bases - analytical, synthetic and symbolic (Asheim et.al. 2007). The knowledge base typology shall also serve to classify start-up ecosystems. A brief specification of individual knowledge bases is introduced in the following table: Table 2 Specification of individual knowledge bases ANALYTICAL SYNTHETIC SYMBOLIC (science based) (engineering based) (artistic based) Developing new knowledge Applying or combining existing Creating meaning, desire, about natural systems by knowledge in new ways; know aesthetic qualities, affect, applying scientific laws; know how intangibles, symbols, images; why know who Scientific knowledge, models, Problem-solving, custom deductive production, inductive Creative process Collaboration within and Interactive learning with Learning-by-doing, in studio, between research units customers and suppliers project teams Strong codified knowledge Partially codified knowledge, Importance of interpretation, content, highly abstract, strong tacit component, more creativity, cultural knowledge, universal context-specific sign values, implies strong context specificity Meaning relatively constant Meaning varies substantially Meaning highly variable between places between places between place, class and gender Drug development Mechanical engineering Cultural production, design, brands Source: (Asheim, 2007) 4 RESEARCH QUESTIONS AND METHODOLOGY Awareness of the Slovaks about the term start-up and innovative business has raised rather late in comparison to other European countries (Germany – 1997, Spain – 2005, Czech Republic– 2008). The first activities regarding the support and education of innovative and technologically minded entrepreneurs were recorded in Slovakia in 2010 when the young local community arose in Bratislava. Meetings and discussions of the IT specialists who used to meet on a regular basis at StartupCamp were the first impulse. This concept evolved over time into a civil association which also moved to the Eastern part of Slovakia in 2011 thanks to students from Košice. In the years 2011-2013, co-working centres with a comprehensive education concept that late transformed into business incubators have been established in three cities of Bratislava, Košice and Žilina as a basis of the local start-up ecosystems. However, the ranking of Slovakia in comparison to other countries is still not high (KPMG Technology Innovation Survey 2014 and Word Economic Forum’s Networked Readiness Index 2014). Nevertheless, all three local startup ecosystems became strong and active enough to study their similarities as well as differences. Two following research questions are studied in the paper: RQ1: Are there any differences between individual ecosystems of Slovak start-up centres in respect to their previous history? RQ2: What knowledge base is dominant in the Slovak start-up centres? Are the start-up companies and local ecosystems in Slovakia formed in the business or academic environments? The following qualitative research was conducted during 2015 and 2016 on a sample of 12 respondents who represent the leading representatives of communities in individual local startup ecosystems. Telephone and Skype interviews with the main representatives of local start-up communities represent the primary method of collection of information. Four interviews have been made for each local community to understand the evolution, knowledge bases, stimuli, milestones, leaders, networks, personalities and institutions, relations to be able to sketch the start-up ecosystem and community. Subsequently, identification of the nature of individual local communities and ecosystems made possible to assign the examined cities into categories according to dominant knowledge base and main driving force. 5 CASE STUDY BRATISLAVA 5.1 Overview Bratislava as the capital of the Slovak Republic, is obviously the seat of local headquarters of the most significant international companies. In the recent years, the start-up ecosystem of the capital is more viable than ever and offers various forms of support to small and start-up. There are several success stories in the start-up ecosystem of Bratislava, which currently represent an important motivation factor for establishing start-up companies in Bratislava and second tier cities (Košice, Žilina, etc.). 5.2 Ecosystem and community Bratislava was the first city where a local community focusing on innovation entrepreneurship and start-up companies has been formed. Committed IT and business specialists willing to share their knowledge and experience represented the catalyst of the process. Establishment of the first co-working centres and hubs was supported by private resources, which helped to create a profile for the commercially oriented group. Relationships with high-profile companies such as ESET, SYGIC or SOITRON were not limited solely to the financial support. The community was formed under the supervision of experienced entrepreneurs, which delivered a sufficient flow of business skills affecting positively the development and orientation of the whole community in Bratislava. According to the statements of the main representatives of the community in Bratislava, the formation of ecosystem may be associated with the beginning of community formation. Selfproclaimed group of committed personalities had a strong relationship with the local companies, universities and government which supported these activities. The private sector is engaged financially and provides to community know-how on B2B, Big Data and cyber security – the most powerful topics of projects formed in Bratislava. Figure 1. The Evolution and the milestones of the start-up ecosystem in Bratislava 2010 meetings of specialists within StartupCamp O.Z. 2011 formation of first coworking centres and conceptual education for start-ups 2012/2013 making contacts with multinational companies and local firms 2015 establishment of the first accelerator The Spot Booster Based on interviews with local community leaders, local entrepreneurs and partners 6 CASE STUDY ŽILINA 6.1 Overview ŽIlina as the fifth largest city with the population of 85 000 inhabitants has a good tradition in the industry and a strong base at the technologically-oriented University. The city has become an important industrial centre owing to the arrival of KIA Motors as well as the cooperation in the field of applied research of biotechnologies and transport. VTP Žilina represents a major player in the field of innovations and their promoting and stimulation – the organisation which has been active for 15 years and focusing on the support of young entrepreneurs at universities. This association and the majority of activities to promoting the emergence of young entrepreneurs are closely linked to the University of Žilina and the local companies such as AZET and KROS. 6.2 Ecosystem and community Žilina is the youngest Slovak start-up city. A compact and distinctive community was formed only in 2012 on a strong academic basis owing to the VTP Žilina – an organisation established by the University in 2001. The contribution of VTP represented a systematic pressure for a change in the system and flexibility of education at the University of Žilina. In 2011, the course “Entrepreneur as a profession” was introduced under the auspices of VTP. The core topic of lean canvas methodology for making business models made it popular with many students. With a group of teachers connected to local companies such as AZET, KROS and others, the project Banka Žilina started in 2015, which formed a space for the co-working centre, lectures and seminars, starting businesses on the University grounds as well as smaller companies and also AZET development centres. Despite the creation of new office premises outside of the university campus, the local community remains firmly linked to Žilina University, which works as its umbrella organisation and the main partner. The leaders of the Banka Žilina project and VTP Žilina describe the existing ecosystem as still in its developing phase. Despite a stable research and academic basis, there is a lack of support from the local government and cooperation with local and national companies. An interesting fact is that several young companies that have managed to get stabilised and already settled on the market, turn back to community and provide lecturing and mentoring at the University. Figure 2. The Evolution and the milestones of the start-up ecosystem in Žilina 2001 Establishment of VTP Žilina o.z. 2011 The first Startup Weekend Žilina 2012 Enforcement of university subject: "Entrepreneur as a profession" at University of Žilina 2015 Openning of the reconstructed building of Banka Žilina Figure 1 Source : Based on interviews with local community leaders, local entrepreneurs and partners 7 CASE STUDY KOŠICE 7.1 Overview Košice with the population of 240 000 is the second largest city in Slovakia and a metropolis of the Eastern part of the country. The last decade has drawn to the city a large number of IT companies, such as T-systems, Ness, Global Logic, AT&T, Siemens, IBM and Eset. The presence of relevant universities and support activities aiming at the increase of interest in entrepreneurship for young people and university graduates has brought several start-up projects. The environment for innovative business has been formed through the cooperation of various institutions, companies and individuals. 7.2 Ecosystem and community Community in Košice has been affected by the activities and community in Bratislava from the early beginning. The civic association StartupCamp putting together the start-up activities in Bratislava transferred rapidly its model and activities also to East of Slovakia thanks to students from Košice. First members of the community included a small number of professional business fans, young students and starting entrepreneurs from the field of technologies. In 2013, these activities intersected the Technical University of Košice and local companies at the first Startup Weekend. This was the beginning of transformation of the environment for start-up companies in Košice. Owing to the companies such as T-Systems, FPT Slovakia and IBM, sufficient pressure was exerted on the Technical University of Košice and IT Valley cluster employing more than 8 000 IT workers. Local community and its events were later supported by the local government, which helped to form a three-pillar base for creation of a strong ecosystem to support innovations and start-up companies. Non-profit organizations which operate in coworking hubs and provide training activities represent the most significant step. According to Boulder’s, insufficient level of involvement of local entrepreneurs who may provide the community with knowledge of business drive still constitutes the issue of the ecosystem. Such activities are currently provided externally in cooperation with local communities from Slovakia, especially from Bratislava. Figure 3. The Evolution and the milestones of the start-up ecosystem in Košice 2011 meetings of specialists within StartupCamo O.Z. 2012 Openning of the star-tup centre Eastcubator and the first Startup Weekend Košice 2013 Comprehensive educational program in the field of entrepreneurship within the project AZU 2014 Reopening of the start-up centre Eastcubator and education programs in cooperation with local firms Figure 2 Source : Based on interviews with local community leaders, local entrepreneurs and partners 8 CONCLUSIONS The main aim of the paper is to compare the determinants for the formation of start-up movements in three Slovak cities – Bratislava, Košice and Žilina. In Bratislava and Košice, activities of groups of independent and professional individuals constituted the first impulse for the formation of a complex entrepreneurial ecosystem, while the ecosystem in Žilina was formed on a strong academic basis. The solid inclination to entrepreneurship in Bratislava had an impact on the formation of ecosystem from its very beginnings and the community found its path thanks to experienced entrepreneurs involved in education and sharing of their experience with the community of starting entrepreneurs. The range of involvement of academic environment within Bratislava is rather low. Košice city was significantly influenced by specialists whose business was based on their experience in corporations actively involved in the business ecosystem in Košice mostly by supporting the local community activities. The local universities later become involved in the activities of the community supporting it in the form of space, personnel and promotion. Activities of the ecosystem in Žilina are closely related to the university which is considered as entrepreneurial; they are based in the academic environment interlinked with local firms. The Žilina University works as the leader of the whole community. A period needed for the formation of a start-up community oriented on support and education of entrepreneurs is relatively short and ranges from 1 up to 3 years (based on the observations made in Slovak conditions). Creation of a complex ecosystem for support of start-ups is much more complex and in order to do so an active three-sector cooperation is necessary. According to several authors led by Isenberg, an effective collaboration with the private sector, the involvement of the government and a local entrepreneurial community to an appropriate extent while taking strengths and weaknesses of the given territory into account are the keys to success when forming a complex ecosystem. Regional and local governments often mistakenly aim at imitating or copy the concept of success of Silicon Valley. This is, however, impossible. According to Feld and Isenberg, not even Silicon Valley itself would not have to repeat its success. Feld also puts a strong emphasis on the community base of an ecosystem focusing on the interconnection with experienced entrepreneurs in the region and close relationship between the community and universities in his theses. The formation of a successful ecosystem for startup companies should be ideally based on the cooperation among the private sector, public sector and entrepreneurs that are altogether active in supporting the transfer of knowledge and experience. Regarding the conditions of Slovak start-up centres, no significant impact of the regional history on the community’s and ecosystem’s primary focus has been observed. Although, history of the region indirectly influences the community through local universities. Study programs shape an individual’s formation. In this respect, there are significant differences among the selected Slovak regions regarding the prevailing knowledge base within the ecosystem. Unlike Bratislava and Košice, Žilina has shown itself as an ecosystem based on the academic basis where analytical knowledge base prevails. This may be caused by the fact that the activities at the University of Žilina had supported the formation of local community and interconnection of local entrepreneurs and university environment represented especially by VTP Žilina and Banka Žilina is still strong. Local companies such as KROS and AZET have the opportunity to cooperate with the ecosystem and they are actively involved in the community’s activities. The community of avid business fans and young entrepreneurs began to form the ecosystem for support of start-up companies in Bratislava and Košice. All these activities have been strongly interconnected with the private sector and large companies in the given regions from the very beginning. Bottom-up approach to ecosystem formation helped to create a relatively stable environment. Large companies as well as small local firms take part in the education of the community in Bratislava and Košice. Synthetic knowledge base prevails in both cities. Bratislava and Košice differ from each other in the extent of university involvement. While universities in Bratislava develop their own activities with no (or weak) interconnection with the local start-up community, the community and its partners in Košice are actively involve at the university and there are signs of cooperation and collaboration. Large companies such as T-systems and FPT Slovakia who involve the community in activities of the university ensuring the supply of new community members. The following table shows the characteristic features comparison of individual start-up ecosystems in Slovakia: Table 3 The characteristic features comparison of individual start-up ecosystems in Slovakia Factor Bratislava Žilina Košice Beginning of 2010 2012 2011 significant significant insufficient moderate moderate moderate community formation Involvement of local entrepreneurs Involvement of the local government Prevailing nature of Finances, PR, expert Expert Finances, partner relationship consultations expert consultations with local companies consultations and organizations Overall nature of collaboration collaboration collaboration Yes No Yes High High High relationships within the ecosystem Clear plan for community progress Inclusiveness of community Type of events required Discussion/business Seminar/business Workshop/technical in community -lectures, seminars discussions, technical, business, law and accounting Main topics that the B2B applications, B2C applications community is Cybersecurity B2B, Hardware concerned with Source : Based on interviews with local community leaders, local entrepreneurs and partners A high level of involvement of university within a local community results in sophisticated research projects. However, there is a lack of commercial applicability and often goes beyond the needs of real customers, which has been proven by the case studies. The combined impact of universities and companies excluding a significant interference is considered as an acceptable option that does not affect the nature of starting companies. Local start-up communities can be categorised according to the prevailing type of knowledge within the ecosystem and the key factor affecting the nature of new projects as follows: Table 4 The typology of knowledge bases in Slovak startup centres according to Asheim’s thesis Type of knowledge Analytical Synthetic Symbolic Key role In the ecosystem Prevailing influence of local enterprises Bratislava Prevailing influence of universities Žilina Significant influence of both – local enterprises and Košice universities Source : Based on own conclusions of interviews from Žilina, Bratislava and Košice Dynamics of ecosystem development can be influenced by involved and experienced entrepreneurs who are engaged in activities of the community, an appropriate extent of involvement of local government (sufficient to support a strong community, however, not so excessive so that it may influence or dictate the community’s orientation). 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