City of San Carlos 2016 Strategic Plan – Goals and Objectives Work

City of San Carlos 2016 Strategic Plan – Goals and Objectives Work Plan
Strategic Goal: Affordable Housing
The City of San Carlos will encourage multi-family housing consistent with the General Plan and mixed-use concepts along transit corridors.
Objective: #1 – Work to ensure that the City and the residents are informed about the Affordable Housing Policy.
What will be done?
Step/Task
How will this step happen?
Action(s) Needed
Who leads? (L)
Who supports? (S)
Issue newsletter about
affordable housing
1. Research pertinent
data
2. Publish and mail
newsletter
1. Economic Dev.
Coordinator
(EDC) (NS) (L)
EDC (MR) (S)
2. Community
Relations staff (L)
Explore ways to engage
the public about
affordable housing, such
as focus groups, tv spots,
etc.
1. Research
engagement efforts
of municipalities and
housing agencies
2. Determine what is
available for the City
EDC (MR) (L)
CD Director (S)
Communications
Consultant (S)
When will each
action be
completed?
Target Date
Comments and Considerations
Status
12/31/16
Focus on CDD efforts in
affordable housing
Research is underway
4/30/17
Starting this process through
City Hall In Focus videos
Exploration underway
1
City of San Carlos 2016 Strategic Plan – Goals and Objectives Work Plan
Strategic Goal: Affordable Housing
The City of San Carlos will encourage multi-family housing consistent with the General Plan and mixed-use concepts along transit corridors.
Objective: #2 – Build multi-family housing along transit corridors and close to the downtown core with mixed-use concepts spread throughout
areas already zoned for this use.
What will be done?
Step/Task
How will this step happen?
Action(s) Needed
Who leads? (L)
Who supports? (S)
Present options for 817
Walnut Street proposal to
Council
Present options for
Cherry Street affordable
housing project
Present to Council
CD Director (L)
EDC (NS) (S)
1. Partner with HIP
Housing to explore
possible projects and
funding
2. Present to Council
1. Research existing
conditions and best
practices
2. Present options to
Council
1. Research
regulations, trends,
statistics and
compare with other
municipalities
2. Explore legal options
for limiting
development to
providing units rather
than paying a fee
3. Present to Council
Subcommittee
Study and prepare
options for commercial
linkage fees (fees for
below market rate
housing)
Explore requiring new
residential development
that provides below
market units instead of in
lieu fees
When will each
action be
completed?
Target Date
Comments and Considerations
Status
12/31/16
Presented to ECAC and City
Council subcommittee
CD Director (L)
EDC (MR) (S)
6/30/17
Initial meeting with HIP has
occurred and HIP needs at
least a year to fully engage in a
project
Consultant hired.
Project design concept
underway
Property acquisition is
underway
EDC (MR) (L)
EDC (NS) (S)
12/31/16
Presentation given to Council
Housing subcommittee.
Support from 21 Elements
CD Director (L)
EDC (NS) (S)
6/30/17
Initial research
complete, with updates
and additional
research in process
Research will
commence by 1/31/17
2
City of San Carlos 2016 Strategic Plan – Goals and Objectives Work Plan
Strategic Goal: Affordable Housing
The City of San Carlos will encourage multi-family housing consistent with the General Plan and mixed-use concepts along transit corridors.
Objective: #3 – Take a more active role regionally in encouraging and developing affordable housing.
What will be done?
Step/Task
How will this step happen?
Action(s) Needed
Who leads? (L)
Who supports? (S)
Identify and present to
Council opportunities for
regional leadership and
participation in creating
affordable housing
1.
EDC (NS) (L)
EDC (MR) (S)
EDC (NS) (L)
EDC (MR) (S)
Identify and present to
Council opportunities to
contribute funding for
regional affordable
housing
Research San Carlos
affordable housing
data and compare to
region
2. Obtain data and
goals from regional
housing groups (21
Elements, ABAG,
SVEDA)
3. Present opportunities
to Council
1. Explore opportunities
to contribute to
regional funding
sources (ABAG Trust
Fund, C/CAG, 21
Elements, County
non-profits)
2. Present to Council
When will each
action be
completed?
Target Date
Comments and Considerations
Status
6/30/17
Already engaging regional
organizations
ABAG is preparing a
regional housing plan
that will be presented
to Council
6/30/17
Already engaging regional
organizations
ABAG is researching
the establishment of a
regional housing trust
fund that will be
presented to Council
3
City of San Carlos 2016 Strategic Plan – Goals and Objectives Work Plan
Strategic Goal: Infrastructure
The City of San Carlos will identify and plan for strategic infrastructure improvements and maintenance.
Objective: #1 – Build consensus around what the City’s infrastructure and maintenance priorities are.
When will each
action be
completed?
Target Date
What will be done?
Step/Task
How will this step happen?
Action(s) Needed
Who leads? (L)
Who supports? (S)
Consider residents’
concerns
1. Evaluate survey data
2. Use City technology
to obtain input
(Inform San Carlos,
Shape San Carlos)
3. Seek input whenever
possible
1. Ensure City website
and Inform San
Carlos are up-to-date
and user-friendly
2. Create refrigerator
magnets with contact
info
1. Present to Council a
proposed Master
Plan Policy
2. Ensure future Master
Plans are in
compliance with
Policy
3. Request funding for
Master Plans as
needed
1. Continue to enhance
CIP budget process
2. Implement Inform
San Carlos requests
3. Conduct Master
Planning
PW Director (L)
1. By 5/1/16
2. On-going
3. On-going
PW Director (L)
Community
Relations staff (S)
1. On-going
2. Magnets
available by
7/1/16
PW Director (L)
Various Departments
(S)
1. By 10/31/16
2. On-going
3. Funding
request with
2017 midyear budget
PW Director (L)
1. On-going
2. On-going
3. On-going
Ensure community
members understand
“who to call” when they
see maintenance issues
Develop Master Plans to
guide the prioritization
and implementation of
infrastructure
investments
Be consistent in
programming
improvements and
keeping them on track
Comments and Considerations
Status
4
When will each
action be
completed?
Target Date
What will be done?
Step/Task
How will this step happen?
Action(s) Needed
Who leads? (L)
Who supports? (S)
Find the “sweet spot”
where infrastructure
“survives”, there are no
catastrophes, and
financial investments are
at the right level (i.e.,
neither over nor under
invested)
Identify opportunities for
“greening” of the City’s
infrastructure
Staff will keep this
objective in mind when
making infrastructure
plans and investments
Management Team
(L)
On-going
Evaluate every project for
environmental
sustainability
PW Director and
ACM (L)
On-going
Comments and Considerations
Status
5
City of San Carlos 2016 Strategic Plan – Goals and Objectives Work Plan
Strategic Goal: Infrastructure
The City of San Carlos will identify and plan for strategic infrastructure improvements and maintenance.
Objective: #2 – Identify reliable sources of funding for infrastructure needs.
What will be done?
Step/Task
How will this step happen?
Action(s) Needed
Who leads? (L)
Who supports? (S)
When will each
action be
completed?
Target Date
Continue to leverage
development funding to
make improvements
where appropriate
Develop partnerships
and partners that can
help the City to address
infrastructure needs
Evaluate opportunities as
they become available
Staff (L)
On-going
1.
Economic
Development
Coordinators (L)
1. By 9/1/16
2. On-going
ACM (L)
PW Director (S)
Lobbyist (S)
1. Arrange
first
meeting(s)
by 6/30/16
2. On-going
1. Fall 2016
2. By 1/31/17
Champion funding at
State level for unfunded
mandates (e.g., storm
water improvements in a
regulatory environment)
Consider the question of
going to the voters for
revenue measures for
infrastructure; e.g.,
Improvement Districts,
Assessment Districts,
Community Facilities
District, parcel tax, etc.
Be positioned to use
other approaches to
meet infrastructure
needs, e.g., seeking
grant funding, One Bay
Area Plan funding, etc.
Present Council with
various options
2. Seek opportunities
and request funding
as appropriate
(possible naming
rights)
1. Council to meet with
our State
representatives
2. Issue letters as
appropriate
1. Research options
2. Report to Council on
funding support
available from
County, State,
Federal levels and
discuss options
(includes questions
and issues
associated with Gas
Tax funding)
Staff will research and
consider opportunities
PW Director (L)
ASD (S)
City Engineer (S)
PW Director (L)
Comments and Considerations
Status
On-going
6
City of San Carlos 2016 Strategic Plan – Goals and Objectives Work Plan
Strategic Goal: Infrastructure
The City of San Carlos will identify and plan for strategic infrastructure improvements and maintenance.
Objective: #3 – Maximize underused facilities and resources.
When will each
action be
completed?
Target Date
What will be done?
Step/Task
How will this step happen?
Action(s) Needed
Who leads? (L)
Who supports? (S)
Maximize the use of the
Youth Center and Adult
Community Center
1. Hold a study session
with Council to
discuss facility
restrictions/ potential
opportunities
2. Seek community
input
3. Present policy
updates to Council
1. Implement policy
change on use
2. Identify programming
opportunities
1. Meet with district
staff to review
current use
agreement
2. Identify potential joint
uses at school sites
3. Present shared use
options to Council
1. Hire consultant for
design ideas
2. Hold community
meeting for input
3. Present plan/request
funding from Council
1. Hire environmental
consultant
2. Hold community
meetings for input
3. Present options to
Council
Parks & Recreation
Director (L)
1. By 9/30/16
2. By
12/15/16
3. By
3/31/2017
Parks & Recreation
Director (L)
1. By 7/31/16
2. Ongoing
Parks & Recreation
Director (L)
1. By 8/31/16
2. By
11/30/16
3. By 4/30/17
Parks & Recreation
Director (L)
1. By 7/31/17
2. By 3/31/17
3. By
12/31/17
Parks & Recreation
Director (L)
1. By
10/31/16
2. By 3/31/17
3. By 6/30/17
Explore additional new
uses for Library
Community Room
Work with school districts
on shared field use
Explore plans for new
Laureola building
Explore lighting Burton
Park east and Stadium
fields
Comments and Considerations
Status
7
City of San Carlos 2016 Strategic Plan – Goals and Objectives Work Plan
Strategic Goal: Infrastructure
The City of San Carlos will identify and plan for strategic infrastructure improvements and maintenance.
Objective: #4 – Complete Major Infrastructure Projects.*
When will each
action be
completed?
Target Date
What will be done?
Step/Task
How will this step happen?
Action(s) Needed
Who leads? (L)
Who supports? (S)
Annual Sewer
Rehabilitation/Replacement
project
Annual Street
Reconstruction project
Annual Sidewalk Repair
project
Annual Storm Drain
Improvement project
City Hall/Corporation Yard
Backup Generator project
City Facility Energy
Conservation project
Belmont Creek Flood Wall
project
City Park Restroom
Renovations
San Carlos Youth Center
Remodel
Highlands Park Playground
Replacement project
Laureola Park
Improvements project
Plan, design and build
City Engineer (L)
Annually by
6/30
Plan, design and build
City Engineer (L)
Plan, design and build
City Engineer (L)
Plan, design and build
City Engineer (L)
Plan, design and build
City Engineer (L)
Annually by
6/30
Annually by
6/30
Annually by
6/30
12/31/16
Plan, design and build
City Engineer (L)
12/31/17
Plan, design and build
City Engineer (L)
Plan, design and build
City Engineer (L)
Plan, design and build
City Engineer (L)
TBD based
on grants
Phase 1
6/30/18
6/30/18
Plan, design and build
City Engineer (L)
12/31/17
Plan, design and build
City Engineer (L)
12/31/18
Comments and Considerations
Status
*Not all projects are listed.
8
City of San Carlos 2016 Strategic Plan – Goals and Objectives Work Plan
Strategic Goal: Parking
The City of San Carlos will develop parking improvements for the downtown, south Laurel Street and the Transit Center that consider the interests of
businesses, residents and the City.
Objective: #1 – Develop and adopt a parking strategy for downtown, south Laurel Street and the Transit Center.
When will each
action be
completed?
Target Date
What will be done?
Step/Task
How will this step happen?
Action(s) Needed
Who leads? (L)
Who supports? (S)
Engage the Council and
Community in priority
parking policy
discussions
Staff will hold on-going
meetings with community
and Council.
1. Wheeler update to
Council
2. Downtown Wheeler
merchant meeting
3. Council Parking
Subcommittee
4. South Laurel parking
Community meeting
5. Downtown Parking
Management Plan
meetings
1. Present and discuss
the Public Review
Draft Parking
Management Plan at
public meetings
2. South Walnut RPP
community meeting
1. Consider Code
amendment to
change requirement
for small commercial
spaces (exempt 2
not 4)
2. Council Study
Session on existing
parking standards
CD and PW
Directors (L)
Sr. Analyst-CM (S)
Mgmt. Analyst-CD
(S)
Sr. Planner (S)
Principal Planner (S)
1.
2.
3.
4.
5.
CD Director, Mgmt.
Analyst-CD and
Economic Dev.
Coord. (L)
Consultant (S)
PW Director (S)
Sr. Analyst-CM (S)
CD Director, Mgmt.
Analyst-CD, Principal
Planner (L)
Educate the Council and
the Community on the
possibilities and the
options for addressing
parking needs
Review parking
requirements with City
Council for new
development
Comments and Considerations
Status
4/25/16
5/31/16
6/30/16
8/1/16
11/31/16
Meetings will be held based on
milestone events and optimal
timing and need for public
engagement
On-going
1. 11/30/16
2. 8/31/16
Will schedule meetings with
Council Parking Subcommittee,
T&C Commission, Planning
Commission and Council as
needed
Data and issues
complete. Draft
strategies in progress
1. 11/30/16
2. 1/31/17
Review existing parking
standards may require
consultant expertise and funds.
9
What will be done?
Step/Task
How will this step happen?
Action(s) Needed
Who leads? (L)
Who supports? (S)
Explore and discuss
parking in lieu fee and
assessment district
Prepare for Council
consideration:
1. Updating current fee
2. Updating and
combining downtown
districts
3. Creating a district in
the South Laurel
area
CD Director,
Mgmt. Analyst-CD
and Economic Dev.
Coord. (L)
When will each
action be
completed?
Target Date
1. 11/30/16
2. 11/30/16
3. 11/30/16
Comments and Considerations
Status
Expected to be
recommendation of Parking
Management Plan
Consultant working on
draft fee and
supporting memo
10
City of San Carlos 2016 Strategic Plan – Goals and Objectives Work Plan
Strategic Goal: Parking
The City of San Carlos will develop parking improvements for the downtown, south Laurel Street and the Transit Center that consider the interests of
businesses, residents and the City.
Objective: #2 – Increase Parking Supply for Downtown, south Laurel Street and Transit Center.
What will be done?
Step/Task
How will this step happen?
Action(s) Needed
Who leads? (L)
Who supports? (S)
Plan for another parking
structure downtown and
add a surface parking lot
on South Laurel,
including establishing
public/private
partnerships wherever
feasible
Review options for
advanced parking
enforcement
technologies and
strategies, e.g., parking
zones, alternatives to
chalk markings
Explore relocation of
downtown employee
parking
1.
CD Director (L)
Economic Dev.
Coordinators (S)
Install Electric Vehicle
Charging Stations
1.
2.
Infill Development
Opportunity Sites
Study
Public/Private
Partnership at
Cherry/El Camino
Property
1.
Analyze options as
part of Parking
Management Plan
1.
Lease/negotiate use
of parking/land that
belongs to other
agencies, such as
along El Camino
from Belmont to
Duncan Motors site
Install spaces in the
Library Garage and
Wheeler Plaza
Include in future City
parking structures
and as part of private
development
2.
When will each
action be
completed?
Target Date
1. 6/30/16
2. 6/30/19
Comments and Considerations
Status
1. Presented site study to
Council Economic
Development Subcommittee
and EDAC
2. Potential for 100 new public
parking spaces in new
garage
1. Completion of
Economic Analysis
Pending
2. Actively discussing
Public/Private
partnership for
Williams Plaza and
Cherry/El Camino
1.
CD and PW
Directors (L)
Economic Dev.
Coordinator (S)
1. 6/30/17
ACM (L) Library
CD Director (L)
Wheeler
CD and PW
Directors (L) future
sites
Sust. Coordinator (S)
1. 7/31/17
2. On-going
SamTrans has agreed
to lease property to the
City – working on
terms now
Charging stations are required
as part of development review.
Wheeler Plaza will have
stations as will the Library
Garage
1. Library Garage –
contract under
review. Wheeler
Plaza will be
completed as part
of construction
2. Will be reviewed
11
City of San Carlos 2016 Strategic Plan – Goals and Objectives Work Plan
Strategic Goal: Parking
The City of San Carlos will develop parking improvements for the downtown, south Laurel Street and the Transit Center that consider the interests of
businesses, residents and the City.
Objective: #3 – Develop way-finding strategies so people know where to find parking.
What will be done?
Step/Task
How will this step happen?
Action(s) Needed
Who leads? (L)
Who supports? (S)
Develop better parking
signage and way-finding
1. Analyze permanent
options as part of
Parking Management
Plan
2. Install interim
measures during
downtown
construction
1. Options being
analyzed as part of
Parking Management
Plan
2. Will incorporate in
Wheeler Plaza
1. CD and PW
Directors (L)
Sr. Planner (S)
Economic Dev.
Coordinator (S)
2. CD and PW
Directors (L)
Sr. Planner (S)
1. CD and PW
Directors (L)
Sr. Planner (S)
Consultant (S)
2. CD Director (L)
Use technology to help
communicate parking
availability
When will each
action be
completed?
Target Date
1. 6/30/17
2. 6/30/16
1. 11/30/16
2. 7/31/16
Comments and Considerations
Status
Funding requested as part of
budget for Action 1.
Draft strategies in
progress.
Draft strategies in
progress.
12
City of San Carlos 2016 Strategic Plan – Goals and Objectives Work Plan
Strategic Goal: Parking
The City of San Carlos will develop parking improvements for the downtown, south Laurel Street and the Transit Center that consider the interests of
businesses, residents and the City.
Objective: #4 – Encourage programs, incentives and other modes of transportation to reduce parking demand.
What will be done?
Step/Task
How will this step happen?
Action(s) Needed
Who leads? (L)
Who supports? (S)
Encourage the use of
alternative modes of
transportation and transit,
including downtown
1. Research options
and prepare a public
information plan
2. Conduct outreach
Explore solutions to
make walking and
bicycling downtown more
feasible
1. Conduct a Downtown
Mobility Plan
2. Request funding
ACM (L)
Sr. Analyst-CM (S)
Social Media Coord.
(S)
CD and PW
Directors (S)
Sustainability
Coordinator (S)
PW and CD
Directors (L)
ACM (S)
Sustainability
Coordinator (S)
Sr. Analyst-CM (S)
Consultant (S)
When will each
action be
completed?
Target Date
Comments and Considerations
Status
1. Complete
the plan by
Winter
2016
2. On-going
1. By 2018
Budget
2. With 2018
Budget
13
City of San Carlos 2016 Strategic Plan – Goals and Objectives Work Plan
Strategic Goal: Public Outreach, Community Engagement and Social Media
The City of San Carlos will develop and enhance public outreach, community engagement and social media tools and platforms to facilitate open
communication and information sharing with the public.
Objective: #1 – Encourage a more involved and knowledgeable community to build trust and confidence in the civic policy process and to build
shared civic pride.
What will be done?
Step/Task
How will this step happen?
Action(s) Needed
Who leads? (L)
Who supports? (S)
Develop a Citizens
Academy to inform and
engage residents
1.
2.
3.
4.
5.
Request funding
Prepare curriculum
Conduct outreach
Sign up participants
Conduct two classes
a year (9 sessions
each)
ACM (L)
Sr. Analyst-CM (S)
Exec. Sec.-CM (S)
Social Media Coord.
(S)
Department Heads
(S)
Create and distribute City
Hall In Focus video
series to inform the
community about City
Hall issues
1. Request funding
2. Create topics
3. Arrange presenters
and scripts
4. Film each segment
5. Edit the videos
6. Distribute the videos
1. Request funding
2. Create content
3. Publish
4. Print and Mail
Redesign the City
website to make it easier
for the community to
locate desired
information and engage
them
1.
2.
3.
4.
5.
6.
Request funding
Create committees
Conduct research
Select vendor
Work on content
Launch
ACM (L)
Sr. Analyst-CM (S)
Consultants (S)
Facilities Staff (S)
Presenters (S)
Social Media Coord.
(S)
ACM (L)
Social Media Coord.
(S)
Staff (S)
Consultants (S)
ACM and Sr.
Analyst-CM (L)
DHs (S)
Staff leads (S)
Consultants (S)
IT staff (S)
Increase community
1.
Request funding
ACM (L)
Issue additional targeted
San Carlos newsletters
to inform the community
When will each
action be
completed?
Target Date
1. 2016
Budget
2. June 2016
3. July 2016
and ongoing
4. On-going
5. On-going
as long as
there is
community
interest
1. 2016
Budget
2. On-going
3. On-going
4. On-going
5. On-going
6. On-going
1. 2016
Budget
2. On-going
3. On-going
4. On-going
1. 2016
Budget
2. Fall 2016
3. Fall 2016
4. 12/1/16
5. Spring
2017
6. Summer
2017
1. 2016
Comments and Considerations
Status
In planning
In production
In production
In initial planning
phase
In process
14
What will be done?
Step/Task
How will this step happen?
Action(s) Needed
Who leads? (L)
Who supports? (S)
events (Earth Day; Public
Safety) to inform, engage
and build community
2. Plan events
3. Arrange for vendors
4. Outreach/publicize
Encourage block parties
to build community
1.
2.
3.
4.
Sr. Analyst-CM (S)
Social Media Coord.
(S)
Exec. Sec. (S)
Staff (S)
Parks & Rec Director
and ACM (L)
Social Media Coord.
(S)
Develop cost effective
avenues to enhance
transparency to ensure
the community is
informed and engaged
1. Request funding to
replace Agenda and
Document
Management System
2. Research System
options and select
solution/vendor
3. Implement System
solution
1. Include positive
stories and events in
social media and
news outlets
2. Promote positive
community leaders
and events
Promote positive features
of the city – highlight
“good things” as part of
the public outreach
strategy to build trust and
be a counterweight to
criticism
Request funding
Advertise
Publicize events
Staff as requested
City Clerk (L)
IT Manager (S)
ACM (L)
Social Media Coord.
(S)
When will each
action be
completed?
Target Date
Comments and Considerations
Status
Budget
2. On-going
3. On-going
4. On-going
1. 2016
Budget
2. On-going
3. On-going
4. On-going
1. 2016
Budget
2. 12/1/16
3. 6/1/17
In process
1. On-going
2. On-going
In process
15
City of San Carlos 2016 Strategic Plan – Goals and Objectives Work Plan
Strategic Goal: Public Outreach, Community Engagement and Social Media
The City of San Carlos will develop and enhance public outreach, community engagement and social media tools and platforms to facilitate open
communication and information sharing with the public.
Objective: #2 – Develop effective communication policies and utilize consistent, multi-pronged approaches to public outreach and engagement.
When will each
action be
completed?
Target Date
What will be done?
Step/Task
How will this step happen?
Action(s) Needed
Who leads? (L)
Who supports? (S)
Develop a
communications strategy
by exploring new
approaches and best
practices to communicate
with the public. Ensure
resources are available
for this effort and that
efforts are of high quality
and are coordinated
(develop template)
Establish various City
communication policies
that are adaptable and
relevant to needs,
including: using cable
channel; establishing
known and reliable
places to get City
information that are easy
and accessible;
correcting
misinformation; getting
out in front of issues;
Next Door and other
social media
Ensure that developers
and contractors working
in neighborhoods take
responsibility to (or be
required to) ensure timely
communication with the
public about work/issues
that impact them
1. Request funding
2. Hire a consultant to
develop
communication
strategy
3. Develop manual for
staff
4. Train staff
ACM (L)
Sr. Analyst-CM (S)
Consultant (S)
1. 2016
Budget
2. 10/1/16
3. 6/1/17
4. 6/1/17
1. Request funding
2. Hire a consultant to
develop
communication
policy
3. Obtain policy
approval from
employee groups
4. Develop and train
staff
5. Develop information
for community
members
ACM (L)
Consultant (S)
1. 2016
Budget
2. 10/1/16
3. 2/1/17
4. 6/1/17
5. 6/1/17
1. Evaluate and
establish
policies/requirements
2. Communicate
policies with
developers /
contractors
3. Ensure compliance
CD and PW
Directors (L)
1. 10/1/16
2. 12/31/16
Comments and Considerations
Status
Potential questions (prompts) for
template:
In planning
Is there a communication strategy?
Is there coordination?
Is it high quality?
Is it cohesive?
Is its proactive?
Is it the San Carlo’s brand?
In planning
16
When will each
action be
completed?
Target Date
What will be done?
Step/Task
How will this step happen?
Action(s) Needed
Who leads? (L)
Who supports? (S)
Ensure that residents are
more informed about
drivers for City decisions
1. City Manager to
conduct monthly
Twitter Town Hall
events
2. Prepare In Focus
videos as needed
1. Meet with team to
discuss how to
educate the
community through
video, what needs to
be included, such as
the Brown Act, etc.
2. Prepare script and
visuals
3. Record a video
(PENTV)
ACM (L)
City Manager (S)
Sr. Analyst (S)
1. 9/15/16
2. On-going
ACM (L)
Executive Team (S)
Sr. Analyst-CM (S)
Social Media Coord.
(S)
Mgmt. Analyst-PW
(S)
1. 1/31/17
2. 3/31/17
3. 6/30/17
Ensure the Civic Policy
process is fair, balanced
and consistent
Comments and Considerations
Status
17
City of San Carlos 2016 Strategic Plan – Goals and Objectives Work Plan
Strategic Goal: Public Safety
The City of San Carlos will provide high quality, stable, and cost effective Public Safety services to the community.
Objective: #1 – Continue to provide effective and efficient public safety services.
When will each action
be completed?
Target Date
What will be done?
Step/Task
How will this step happen?
Action(s) Needed
Who leads? (L)
Who supports? (S)
Encourage the
development of more
regional partnerships
1. Discuss at
association meetings
(Fire and Police
Chiefs and City
Managers)
2. Take advantage of
opportunities as they
become available
1. Research CAD
system
2. License Plate
Readers
3. Parking Technology
4. Cameras in PD cars
1. Hold Public Safety
Fair
2. Prepare videos
3. Attend National Night
Out events
4. Attend Block Parties
5. Develop an
instructional booklet
Police and Fire
Chiefs (L)
City Manager (S)
ACM (S)
1. On-going
2. On-going
Police Chief (L)
1.
2.
3.
4.
6/30/17
11/1/16
6/30/16
6/30/17
Events and Videos –
Community
Relations Team (L)
Police Chief (S)
1.
2.
3.
4.
5.
10/2/16
On-going
On-going
On-going
10/2/16
Explore emerging
industry best practices
for leveraging the use of
technology (e.g.,
computer-aided
dispatch)
Engage the community
in implementing public
safety solutions that
they can own and that
can have a positive
impact (e.g., “lock your
doors”, install smoke
alarms, etc.)
Reevaluate public safety
requirements for new
development projects
(e.g., sprinklers,
surveillance cameras,
traffic congestion, etc.)
1. Conduct staff meeting
to discuss options
2. Recommend changes
to City Manager, if
needed
3. Take changes to
Planning
Commission,
Community and
Council, if needed
Booklet – Police
Chief (L)
Community
Relations Team (S)
Police and Fire
Chiefs (L)
CD Director (S)
PW Director (S)
Building Official (S)
Comments and Considerations
Status
This will be on-going and
likely to see more interest
during economic downturns
1. 11/1/16
2. 12/1/16 if
needed
3. TBD 2017 if
needed
18
City of San Carlos 2016 Strategic Plan – Goals and Objectives Work Plan
Strategic Goal: Public Safety
The City of San Carlos will provide high quality, stabile, and cost effective Public Safety services to the community.
Objective: #2 – Evaluate options for managing increasing fire safety costs.
What will be done?
Step/Task
How will this step happen?
Action(s) Needed
Who leads? (L)
Who supports? (S)
When will each
action be
completed?
Target Date
Evaluate service levels
relative to costs
1. Present to Council
options for service
delivery
1. Discuss at
association meetings
2. Take advantage of
opportunities as they
become available
1. Evaluate and present
operational data to
Council and obtain
direction on next
steps
2. Prepare
recommendations
and present to
Council
3. Conduct outreach
Fire Chief (L)
1. 2/28/17
Fire Chief (L)
1. On-going
2. On-going
Fire Chief (L)
Community
Relations Team (S)
1. 6/30/16
2. 6/30/17
3. 12/31/17
Explore regional
consolidation for cost
saving opportunities
Shared fire stations
Comments and Considerations
Status
19
City of San Carlos 2016 Strategic Plan – Goals and Objectives Work Plan
Strategic Goal: Traffic/Transit
The City of San Carlos will identify, plan and complete strategic traffic and safety improvements while encouraging more use of public transit and
alternative modes of transportation.
Objective: #1 – Complete major transportation projects.
What will be done?
Step/Task
How will this step happen?
Action(s) Needed
Who leads? (L)
Who supports? (S)
When will each
action be
completed?
Target Date
Holly Street/US 101
Interchange
Improvements and
Pedestrian Overcrossing
project
Four Corners Traffic
Safety project near
Carlmont High School
and Tierra Linda Middle
School
Annual Traffic Striping
and Marking project
Traffic Signal at East San
Carlos Avenue and
Industrial Road
St. Francis Way Traffic
Calming Improvements
Beverly Drive Traffic
Safety Improvements
San Carlos Avenue
Pedestrian Pathway
Improvements
Plan, build and design
PW Director (L)
12/31/18
Plan, build and design
PW Director (L)
TBD based
on grant
Plan, build and design
PW Director (L)
On-going
Plan, build and design
PW Director (L)
6/30/17
Plan, build and design
PW Director (L)
6/30/17
Plan, build and design
PW Director (L)
6/30/19
Plan, build and design
PW Director (L)
12/31/18
Comments and Considerations
Status
20
City of San Carlos 2016 Strategic Plan – Goals and Objectives Work Plan
Strategic Goal: Traffic/Transit
The City of San Carlos will identify, plan and complete strategic traffic and safety improvements while encouraging more use of public transit and
alternative modes of transportation.
Objective: #2 – Study and identify traffic mitigation improvements.
When will each
action be
completed?
Target Date
What will be done?
Step/Task
How will this step happen?
Action(s) Needed
Who leads? (L)
Who supports? (S)
Identify critical
“bottlenecks” and
evaluate options to fix
them
1.
PW Director and
Police Chief (L)
1. 11/30/16
2. 1/31/17
3. 3/31/17
PW Director and
Police Chief (L)
1. On-going
2. On-going
PW Director and
Police Chief (L)
1. 8/31/16
2. 9/30/16
3. 10/31/16
2.
3.
Work with school districts
to identify ways to reduce
backup times at local
schools
Develop a clearly defined
process for handling
traffic calming requests,
especially in the
neighborhoods
1.
2.
1.
2.
3.
Conduct a traffic
study
Review study with
T&C Commission
Propose projects to
Council and request
funding
Evaluate safe routes
to school options
Discuss options with
school districts
Discuss and define
process with
departments
Review with T&C
Commission
Present Council with
a recommended
process/policy
Comments and Considerations
Status
21
City of San Carlos 2016 Strategic Plan – Goals and Objectives Work Plan
Strategic Goal: Traffic/Transit
The City of San Carlos will identify, plan and complete strategic traffic and safety improvements while encouraging more use of public transit and
alternative modes of transportation.
Objective: #3 – Improve public transit and encourage alternative modes of transportation.
When will each
action be
completed?
Target Date
What will be done?
Step/Task
How will this step happen?
Action(s) Needed
Who leads? (L)
Who supports? (S)
Work with SamTrans to
evaluate new bus/shuttle
service opportunities
1. Evaluate the pilot
program
2. Discuss expanding
services to Sequoia
High
1. Research other cities
2. Prepare update to
TDM Ordinance
3. Bring to T&C and
Planning
Commissions
4. Obtain approval of
Council
1. Obtain funding and
update the Bike Plan
2. Take the Plan to the
T&C Commission
3. Present Plan to
Council
Work with developers on
east side projects to
provide funding or build
solutions themselves
PW Director (L)
CD Director (S)
ACM (S)
1. On-going
2. 1/31/17
CD Director (L)
1. 10/31/17
PW Director (L)
1. 5/31/17
2. 6/30/17
3. 10/31/17
CD Director (L)
PW Director (S)
Windy Hill
DDA approval
7/31/16
On-going for
future
projects
Explore a transportation
demand program for new
small businesses
Enhance pedestrian and
bicycling accessibility,
including new bike lane
improvements
Identify and find solutions
to the “last mile issue”
(connecting commuters
from transit to final
destination)
Comments and Considerations
Status
Solutions are incremental and
based on project proximity to
transit and roadway
configuration and sidewalk
quality
Working with Windy
Hill developer to fund
project
22
City of San Carlos 2016 Strategic Plan – Goals and Objectives Work Plan
Strategic Goal: Traffic/Transit
The City of San Carlos will identify, plan and complete strategic traffic and safety improvements while encouraging more use of public transit and
alternative modes of transportation.
Objective: #4 – Inform and educate the public about traffic options.
When will each
action be
completed?
Target Date
What will be done?
Step/Task
How will this step happen?
Action(s) Needed
Who leads? (L)
Who supports? (S)
Ensure that people know
alternate routes for
getting into and out of
San Carlos other than
the Holly Street
interchange
Educate people on the
facts about speeding vs.
the perceptions as part of
the community
communication and
problem solving process
Encourage traffic
patterns that increase
use on collectors and
arterials rather than
residential streets
1.
2.
Gather data
Conduct outreach
Public Works
Director (L)
ACM (S)
1. 11/31/16
2. 1/31/17
1.
Police Chief (L)
ACM (S)
1. Launch by
7/1/16
2. 7/1/16 and
on-going
Public Works
Director and Police
Chief (L)
ACM (S)
1. 7/31/16
2. 9/30/16
3. 11/30/16
Develop way-finding
signage along major
arterials to direct traffic
through the city
1.
Expand radar
locations
Collect survey data
and post on City
website and SMC
Alert
Identify patterns and
suggested routes
Put information on
website
Conduct outreach
through Spotlight
newsletter, etc.
Hold discussions
with Caltrans
Present ideas to T&C
Commission
Present ideas and
request funding for
signs from Council
Public Works (L)
1. 10/31/16
2. 2/28/17
3. 3/31/17
2.
1.
2.
3.
2.
3.
Comments and Considerations
Status
23