2016 Season
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Debut of the SprintX Championship at CTMP. 3
Events/6 Races.
We increased fan participation at PWC Events via
Car Corrals and Social Media.
Had over 20 OE manufacturers participating in
2016, including new relationships with Maserati,
BMW, Ginetta, KTM.
New partners, aFe Power, and Borla, have
integrated perfectly in the series.
More TV coverage on CBSSN.
New Pirelli World Challenge website launched.
Continued focus on emergence of GT4 and
integration into the GTS class. TC classes has seen
a 41% increase in entries from 2015.
World-wide/prominent media attention will continue
to grow.
2016 Television Package
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Over 75 minutes of commercials delivered to our partners with a value of over
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$2,100,000
141hours of race broadcasts for the 2016. 2015 had a total of 102 broadcast hours.
More than double the broadcast time of 2014.
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Long Beach Grand Prix was a live broadcast.
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We expanded on in car camera footage including 5 in car cameras for Long Beach live
broadcast.
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Enhanced features, behind-the-scenes content, and driver profiles.
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Commercial Advertising Value
$278,509,157.91
In Market Major Outlet Coverage
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24 Local Radio Stations/15 National Radio Shows
7 TV Sports on NBC Local News
6 TV Sports on Fox Local News
5 TV Sports on CBS Local News
4 TV Sports on ABC Local News
Local News Coverage in Canada
Local News Coverage on Univision and Telemundo
TV Coverage spread across all classes including
TC Drivers
2017 PWC Media Planning
 Increased Advance Media Outreach in Each Race Market
(Using local angles as well as unique stories)
 Expanded Media Race Car Ride Program (with GT, GTS,
TC Cars And Drivers)
 Increased Social Media Activation (with special videos,
photo features, unique stories)
 Media is always looking for interesting stories
 Drivers, Teams, Manufacturers share Social Media angles
Media Growth
 PWC Newsletter had been distributed
to over 275K contacts in 2016.
 Doubled our Twitter followers since the
beginning of 2015.
 Over 620,000 Facebook likes. More
than IMSA and IndyCar combined.
 Focused in 2016 on increasing
engagement of those FB likes.
 30% growth in visits to worldchallenge.com since 2014.
Website Traffic Growth
2016 Live Streaming Package
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Addition of pit lane and post
race interviews/victory circle
celebrations via Live Stream
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All races will be streamed live
on MotorTrendOnDemand.com
and world-challenge.com
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Assigned staff to work on
advertising and growth.
Social Media
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Aggressive Social Media Engagement
• Contests
• Partner support and outreach
• Ad campaigns
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Grow New Social Media Opportunities
• Periscope-Over 3000 live viewers
• YouTube
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Pirelli World Challenge Team
Messaging App
• Direct way for teams to get
notifications
• Majority of teams and partners have
joined
2017 CBS Broadcast Goals
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Continuing coverage on CBS Sport Network
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Live races on MotorTrendOnDemand.com
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PWC TV Show for MToD.com
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GTS 60 Minute Broadcasts
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TC 60 Minute Dedicated Broadcasts
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GT 90, 120 Minute Broadcasts
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SprintX 90-120 Minute Broadcasts
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4 Events Broadcasted LIVE!!!
2017 – Two Distinct Championships
PWC SprintX – Two Drivers
2 x 60 Minute races at standalone events
PWC Sprint – Single Driver
2 x 50 Minute races partnered with INDYCAR
GT3 Sprint Single Driver
Pro
Gold / Platinum
Am
Bronze
GT4 Sprint Single Driver
Pro
Silver / Gold
Am
Bronze
Min Driver Change Time
GT3 SprintX Two Driver
Pro
Silver / Gold / Platinum
combinations
Pro-Am Bronze + Silver / Gold
Am-Am Bronze / Bronze
GTS / GT4 SprintX Two Driver
Pro-Am Bronze + Silver / Gold
Am-Am Bronze / Bronze
Pro-Pro NO Minimum Time
Pro-AM
AM-AM 60 Seconds
Balance of Performance
• Keeping PWC racing so close is a TEAM effort..
o 2014 1st PWC in USA to move to full GT3 Homologations
o 2015 1st PWC implements boost/ratios and boost/rpm for turbos
o 2015 PWC begins working, and sharing SRO methodologies
o 2016 1st Series in USA to adopt the SRO’s Global BOP for GT
o 2016 1st in USA to implement GT4, Track based BOP 2017
o 2017 1st Series in USA to work with TCR Touring Cars
The challenge of all competition departments (not just ours …) is to maintain parity from
the increasing demands of manufacturers using their finest minds to gain an advantage.
Today Claude’s(SRO) & Marcus’s (PWC) department are constantly sharing their data
and future process’s, as the next two slides show.
New Online Registration Systems for 2017
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Credential and Licensing http://www.wclicense.com/
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Apply for annual and event only
credentials
Apply for PWC and FIA licenses.
Upload your photos, medicals and enter
racing experience online
Acknowledge waivers/policies online
Team manager can enter and pay for
ALL crew and driver(s) online at once,
but waivers/policies must be signed by
each individual at Registration at first
event attended BEFORE the first official
session to receive the Credential.
Codes will be given to those with SFPs
to be entered at checkout for comp’d
credentials and PWC license.
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Vehicle and Event Entry https://usacracing.redpodium.co
m/2017-pwc-vehicle-registration
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Register vehicle(s) online – complete
team contact, prize money payee,
vehicle and transporter information.
Prepay for an entire season or enter
events on a pay per race basis.
Complete driver, team manager and
crew chief contact information.
Limited Entry Procedures for St. Pete
(50) and Long Beach (30). Priority given
to SFP and Prepaid Season entrants.
Codes will be given to those with SFPs
to be entered at checkout for discount
on event entries.
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Series Overview
PWC101: http://race.world-challenge.com/new-teams/
THANK YOU