2013 National
Runner Survey
Photo courtesy of PhotoRun
5
Runner Profile
6
Demographics
13
Sports Participation
16
Running History & Routine
18
Running Events
23
Running Shoes
28
Sports Apparel
31
Health & Diet
33
Sports & Fitness Products
35
Food & Drink
36
Travel
37
Community Resources
39
Technology
40
Sponsors
42
©2013 Running USA
2013 National Runner Survey
A product of Running USA. Any publication, distribution, or disclosure of the contents of this report must properly reference the 2013 National Runner Survey and Running USA.
www.RunningUSA.org
Introduction & Methodology
Contents
Contents
3
4
Introduction
The National Runner Survey is a comprehensive
study designed to assess the demographics,
lifestyle, attitudes, habits, and product preferences
of the running population nationwide. Initially
launched in 2007, the National Runner Survey
is distributed electronically every two years
to running event participants, running club
members, specialty running shoe store visitors,
subscribers to running publications, and those
who frequent the online running community.
Methodology
Each organization that participated in the 2013
National Runner Survey received the direct link to
the online survey as well as the text for recruiting
The National Runner Survey measures the
following:
•
•
•
•
•
•
•
•
•
•
•
•
•
Demographics
Sports Participation
Running History & Routine
Running Events
Running Shoes
Sports Apparel
Health & Diet
Sports & Fitness Products
Food & Drink
Travel
Community Resources
Technology
Sponsorship Recall
Results were analyzed using a statistical software
package (SPSS). Quantitative data is described via
frequencies and descriptive statistics in an effort
to provide a basic understanding of the data.
When necessary, data was segmented to describe
various groups within the sample for a deeper
level of understanding.
Report prepared by: Tracy L. Yoder, Ph.D., Running USA,
Director of Research and Statistics, [email protected]
2013 National Runner Survey
A product of Running USA. Any publication, distribution, or disclosure of the contents of this report must properly reference the 2013 National Runner Survey and Running USA.
www.RunningUSA.org
In August 2012, Running USA distributed an
electronic version of the National Runner Survey
and continued distribution through December
2012. A total of 60 organizations in the running
community were recruited and/or requested to
assist with the dissemination of the online survey.
Organizations were selected based upon their
various levels of involvement within the sport
and their ability to reach a broad base of runners.
Organizations consisted of event organizers, local
and national running clubs, specialty running
shoe stores, charity organizations associated with
running, running publications, and social media
websites dedicated to runners nationwide. Due to
the fact that specific organizations were available,
targeted and/or requested to be involved, the
results of this study are reflective of a convenience
random sample.
It should be noted that the results of this study
are reflective of “core runners”, that is active adult
participants who tend to enter running events
and train year round. While first-time runners,
joggers, and walking participants were invited to
participate, the majority of responses generally
came from core runners who were actively
participating in running events. Therefore the
researcher cautions the reader when making
generalizations to the running industry as a whole,
especially when generalizing to new runners.
Introduction & Methodology
2013
National Runner
Survey
participants. They were asked to send the
standardized recruiting text and email link in an
e-newsletter and/or via a targeted email. Those
who received the link to the survey had the option
to participate. All responses were completely
anonymous and confidential. Responses to the
survey were stored immediately and managed
and accessed only by Running USA staff. A total
of 30,425 runners responded to the online survey
with an 81.1% completion rate (24,679).
5
Runner Profile
Runner Profile
Typical U.S. Female Runner
The following runner snapshot represents “core
runners”, that is, active adult participants who tend
to enter running events, train year-round, and
purchase 2 - 4 running shoes each year.
Motivation
•
•
Demographics
•
•
•
•
Average Age: 39.3
60.7% Married
77.8% College educated
70.8% Earn a household income of $75,000+
Running History
•
•
•
Average number of years running: 9.6
Average number of running events
participated in during the last 12 months: 7.1
49.2% have completed 1 marathon or more in
their lifetime
Running Routine
•
•
•
•
•
66.8% Run/Jog 4+ hours each week
76.1% run 12 months a year
Average number of days run per week: 3.9
Average number of miles run per week: 20.2
64.8% describe themselves as ‘Frequent/
Fitness Runners’
Primary motivation to start running: For
Exercise (23.1%), Weight Concerns (17.1%),
Family/Friend Encouragement (7.6%)
Motivation to continue to run: Staying in
Shape (79.0%), Staying Healthy (78.4%),
Relieving Stress (66.7%)
Product Preferences
•
•
•
•
•
Average number of running shoes purchased
in last 12 months: 2.9
Last running shoes purchased: Brooks (22.9%),
ASICS (22.0%), Saucony (13.3%)
70.8% spent $90+ on their running shoes and
46.0% purchased their running shoes at a
specialty running store
Favorite brands of running apparel: Nike
(63.8%), Under Armour (48.3%), Brooks
(31.1%), Champion (31.0%)
74.5% spent $100+ on running apparel in the
last 12 months and 56.3% purchased running
apparel at a specialty running store
Health
•
•
•
•
•
Average Weight: 140.2 lbs
Average Height: 65.01 inches/5 feet, 5 inches
Average Body Mass Index (BMI): 23.3
39.0% are content with their weight
41.0% are content with their fitness level
www.RunningUSA.org
Running Preferences
6
•
•
Favorite race distance is the Half-Marathon
(42.5%)
Interested in entering next year: HalfMarathon (80.5%), 5K (57.5%), 10K (57.1%),
Marathon (41.1%)
2013 National Runner Survey
A product of Running USA. Any publication, distribution, or disclosure of the contents of this report must properly reference the 2013 National Runner Survey and Running USA.
Typical U.S. Male Runner
The following runner snapshot represents “core
runners”, that is, active adult participants who tend
to enter running events, train year-round, and
purchase 2 -4 running shoes each year.
Demographics
•
•
•
•
Average Age: 43.8
71.8% Married
73.5% College educated
76.5% Earn a household income of $75,000+
Motivation
•
•
Product Preferences
•
Running History
•
•
•
•
•
Average number of years running: 13.6
Average number of running events
participated in during the last 12 months: 8.0
65.9% have completed 1 marathon or more in
their lifetime
Running Routine
•
•
•
•
•
72.4% Run/Jog 4+ hours each week
78.5% run 12 months a year
Average number of days run per week: 4.1
Average number of miles run per week: 25.5
62.8% describe themselves as ‘Frequent/
Fitness Runners’ and 22.8% as ‘Serious
Competitive Runners’
Running Preferences
•
•
•
•
Average number of running shoes purchased
in last 12 months: 3.1
Last running shoes purchased: ASICS (21.7%),
Brooks (20.4%), Nike (11.9%), Saucony (11.8%)
65.4% spent $90+ on their running shoes and
38.9% purchased their running shoes at a
specialty running store
Favorite brands of running apparel: Nike
(59.7%), Under Armour (43.9%), Brooks
(35.0%), ASICS (31.8%), adidas (30.6%)
69.0% spent $100+ on running apparel in the
last 12 months and 60.0% purchased running
apparel at a specialty running store
Health
•
•
•
•
•
Average Weight: 174.4 lbs
Average Height: 70.42 inches/5 feet, 10.4
inches
Average Body Mass Index (BMI): 24.7
43.1% are content with their weight
42.5% are content with their fitness level
www.RunningUSA.org
Favorite race distance is the Half-Marathon
(38.1%)
Interested in entering next year: HalfMarathon (73.4%), 5K (54.3%), Marathon
(53.9%), 10K (52.7%)
Primary motivation to start running: For
Exercise (21.0%), Weight Concerns (15.3%),
Competed in School and Never Stopped
(9.3%)
Motivation to continue to run: Staying in
Shape (76.8%), Staying Healthy (74.7%),
Having Fun (60.9%)
Runner Profile
Runner Profile
2013 National Runner Survey
A product of Running USA. Any publication, distribution, or disclosure of the contents of this report must properly reference the 2013 National Runner Survey and Running USA.
7
Runner Profile
www.RunningUSA.org
Matrix/ Gender
Demographics
Age
Male
Female
Runner Type
Serious Competitive Runner
Frequent/Fitness Runner
Jogger/Recreational Runner
Not a Runner (walker)
Running History/Routine
Run/Jog 4 hrs+ each week
Run 12 months a year
Days run/week
Miles run/week
Total years running
Run/walk events finished*
Traveled to run w/ overnight stay*
Completed 1+ Marathons
Favorite Race Distance
Half-Marathon
5K
10K
Marathon
12K/15K/10 mile
4 mile/8K/5 mile
Ultra Distance
1 mile/2 mile/3 mile
Running Shoes/Apparel
Pairs of running shoes purchased*
Spent $90+ on running shoes*
Spent $100+ on running apparel*
Health
Weight
Body Mass Index (BMI)
Content with Weight
Content with Fitness Level
OVERALL
Male
Female
41.2
43.6%
56.4%
43.8
—
—
39.3
—
—
16.1%
63.3%
19.2%
22.8%
62.8%
13.7%
10.6%
64.8%
22.9%
1.4%
0.7%
1.7%
69.0%
76.8%
4.0
22.4
11.3
7.5
62.5%
56.2%
72.4%
78.5%
4.1
25.5
13.6
8.0
63.0%
65.9%
66.8%
76.1%
3.9
20.2
9.6
7.1
62.0%
49.2%
40.4%
18.3%
15.1%
11.9%
5.3%
3.0%
3.5%
0.8%
38.1%
16.4%
13.4%
16.3%
4.8%
2.4%
5.4%
0.9%
42.5%
19.7%
16.4%
8.4%
5.7%
3.4%
1.9%
0.6%
3.0
68.3%
72.2%
3.1
65.4%
69.0%
2.9
70.8%
74.5%
155.3
23.9
41.0%
41.9%
174.4
24.7
43.1%
42.5%
140.2
23.3
39.0%
41.0%
* In last 12 months
8
2013 National Runner Survey
A product of Running USA. Any publication, distribution, or disclosure of the contents of this report must properly reference the 2013 National Runner Survey and Running USA.
Demographics
Age
Running History/Routine
Run/Jog 4 hrs+ each week
Run 12 months a year
Days run/week
Miles run/week
Total years running
Run/walk events finished*
Traveled to run w/ overnight stay*
Completed 1+ Marathons
Favorite Race Distance
Half-Marathon
5K
10K
Marathon
12K/15K/10 mile
4 mile/8K/5 mile
Ultra Distance
1 mile/2 mile/3 mile
Running Shoes/Apparel
Pairs of running shoes purchased*
Spent $90+ on running shoes*
Spent $100+ on running apparel*
Health
Weight
Body Mass Index (BMI)
Competitive
Fitness
Jogger
41.3
41.0
41.4
89.9%
87.8%
4.9
35.5
14.7
11.4
78.1%
76.2%
74.3%
80.8%
4.0
22.2
11.0
7.1
63.3%
58.9%
36.8%
54.5%
3.2
12.4
9.1
5.1
47.3%
32.2%
37.0%
15.5%
9.0%
19.8%
4.7%
1.8%
7.4%
2.0%
44.9%
13.3%
15.7%
12.4%
5.7%
2.8%
3.4%
0.3%
29.2%
36.0%
18.6%
4.0%
4.4%
4.7%
0.7%
1.0%
4.0
64.9%
76.3%
2.9
70.4%
74.5%
2.1
65.5%
62.1%
147.5
22.2
154.1
23.7
164.5
25.8
Runner Profile
Matrix/ Runner Type
* In last 12 months
www.RunningUSA.org
2013 National Runner Survey
A product of Running USA. Any publication, distribution, or disclosure of the contents of this report must properly reference the 2013 National Runner Survey and Running USA.
9
Runner Profile
Matrix/ Runner Type x Male
Demographics
Age
Running History/Routine
Run/Jog 4 hrs+ each week
Run 12 months a year
Days run/week
Miles run/week
Total years running
Run/walk events finished*
Traveled to run w/ overnight stay*
Completed 1+ Marathons
Favorite Race Distance
Half-Marathon
5K
10K
Marathon
12K/15K/10 mile
4 mile/8K/5 mile
Ultra Distance
1 mile/2 mile/3 mile
Running Shoes/Apparel
Pairs of running shoes purchased*
Spent $90+ on running shoes*
Spent $100+ on running apparel*
Health
Weight
Body Mass Index (BMI)
M Competitive
M Fitness
M Jogger
42.5
43.7
45.6
88.8%
87.1%
4.9
36.2
15.7
11.5
76.0%
77.8%
74.6%
79.9%
4.0
24.0
12.9
7.2
62.3%
66.8%
38.4%
57.9%
3.2
14.0
13.2
5.3
45.6%
43.3%
33.9%
17.0%
9.4%
20.1%
4.6%
1.7%
8.2%
2.2%
41.5%
12.7%
13.8%
16.8%
5.0%
2.4%
5.3%
0.4%
30.4%
31.6%
18.5%
7.9%
4.7%
3.5%
1.6%
0.5%
4.0
62.6%
73.9%
3.0
66.8%
70.2%
2.1
64.4%
56.6%
160.3
22.8
175.7
24.8
190.9
26.9
www.RunningUSA.org
* In last 12 months
10
2013 National Runner Survey
A product of Running USA. Any publication, distribution, or disclosure of the contents of this report must properly reference the 2013 National Runner Survey and Running USA.
Demographics
Age
Running History/Routine
Run/Jog 4 hrs+ each week
Run 12 months a year
Days run/week
Miles run/week
Total years running
Run/walk events finished*
Traveled to run w/ overnight stay*
Completed 1+ Marathons
Favorite Race Distance
Half-Marathon
5K
10K
Marathon
12K/15K/10 mile
4 mile/8K/5 mile
Ultra Distance
1 mile/2 mile/3 mile
Running Shoes/Apparel
Pairs of running shoes purchased*
Spent $90+ on running shoes*
Spent $100+ on running apparel*
Health
Weight
Body Mass Index (BMI)
F Competitive
F Fitness
F Jogger
39.3
39.0
39.5
91.9%
89.8%
4.9
33.7
14.1
11.2
81.4%
74.4%
74.8%
81.9%
3.9
20.7
9.7
7.1
64.0%
53.2%
36.5%
53.5%
3.2
11.8
7.1
5.1
47.9%
27.4%
43.3%
12.7%
8.6%
18.5%
5.0%
2.1%
5.8%
1.4%
47.6%
13.8%
17.0%
9.0%
6.3%
3.0%
1.9%
0.2%
28.7%
38.1%
18.9%
2.2%
4.2%
5.1%
0.3%
1.1%
4.1
68.0%
79.8%
2.9
73.0%
70.2%
2.1
67.1%
64.9%
125.9
21.0
137.8
22.9
151.9
25.2
Runner Profile
Matrix/ Runner Type x Female
* In last 12 months
www.RunningUSA.org
2013 National Runner Survey
A product of Running USA. Any publication, distribution, or disclosure of the contents of this report must properly reference the 2013 National Runner Survey and Running USA.
11
Runner Profile
Matrix/ Runner Type x Distance
Demographics
Age
Male
Female
Runner Type
Serious Competitive Runner
Frequent/Fitness Runner
Jogger/Recreational Runner
www.RunningUSA.org
Not a Runner (walker)
Running History/Routine
Run/Jog 4 hrs+ each week
Run 12 months a year
Days run/week
Miles run/week
Total years running
Run/walk events finished*
Traveled to run w/ overnight stay*
Completed 1+ Marathons
Running Shoes/Apparel
Pairs of running shoes purchased*
Spent $90+ on running shoes*
Spent $100+ on running apparel*
Health
Weight
Body Mass Index (BMI)
Content with Weight
Content with Fitness Level
12
5K
10K
HalfMarathon
40.9
42.0%
58.0%
41.6
43.8%
56.2%
41.2
42.2%
57.8%
41.4
50.4%
49.6%
16.9%
63.1%
18.9%
19.1%
66.1%
14.2%
16.9%
66.6%
15.5%
22.6%
68.5%
8.5%
1.1%
0.6%
1.0%
0.4%
69.2%
77.3%
4.0
22.1
10.7
8.1
63.9%
53.7%
74.6%
80.5%
4.1
23.8
11.2
9.1
69.5%
60.3%
74.6%
79.6%
4.0
23.6
11.0
8.1
69.9%
62.1%
84.9%
84.2%
4.3
28.3
11.8
8.7
79.5%
—
3.0
68.7%
73.1%
3.2
70.3%
76.5%
3.1
71.0%
75.5%
3.5
71.0%
77.5%
155.3
24.0
38.0%
38.9%
154.2
23.7
39.4%
41.2%
154.2
23.8
39.4%
41.1%
153.7
23.4
42.8%
45.0%
Marathon
Based on runners who have participated in distance 1x in last two years
* In last 12 months
2013 National Runner Survey
A product of Running USA. Any publication, distribution, or disclosure of the contents of this report must properly reference the 2013 National Runner Survey and Running USA.
Gender
Female
Male
56.4%
43.6%
Marital Status
Married
Single, never married
Divorced
Domestic Partner
Separated
Widowed
65.5%
22.2%
7.7%
3.1%
1.0%
0.5%
Age
Average Age
41.2
Number of People in
Respondent’s Household
(including self )
15.2%
35.6%
16.1%
21.5%
8.3%
2.3%
0.6%
0.2%
0.1%
0.1%
57.9%
15.1%
18.6%
6.5%
1.5%
0.3%
0.1%
0.0%
0.0%
0.0%
0
1
2
3
4
5
6
7
8
9 or more
Highest Level of Education
Completed
Currently full time student under 19
Some high school
High school graduate
Attended college less than 1 year
Attended college 1-3 years
Associate’s degree
Technical or Trade degree
Graduated from 4-year college
Post-graduate study without degree
Master’s degree
Doctoral degree
1.1%
0.3%
2.8%
2.3%
9.1%
6.0%
2.6%
33.5%
7.6%
26.5%
8.2%
Ethnicity
White/Caucasian
Hispanic
Asian/Pacific Islander
Black/African-American
American Indian
Other
88.1%
5.2%
4.1%
3.3%
0.9%
1.0%
Note. Respondents could select more than one,
therefore total >100%.
2013 National Runner Survey
A product of Running USA. Any publication, distribution, or disclosure of the contents of this report must properly reference the 2013 National Runner Survey and Running USA.
www.RunningUSA.org
1
2
3
4
5
6
7
8
9
10 or more
Number of Children Under 19
in Respondent’s Household
Demographics
Demographics
13
Demographics
Demographics
Employed for at Least 20
Hours/Week
Yes
No
Not sure
Self-Reported Income
Before Taxes (2011)
84.7%
14.9%
0.4%
Type of Employment
Educational
Medical
Sales/Retail/Marketing
Government
Financial/Insurance
Computers/Internet
Other Professional
Design/Engineering/Architecture
Other Technical/Scientific
Top Management
12.8%
12.3%
8.6%
8.4%
7.2%
6.6%
6.2%
4.5%
3.8%
3.5%
Legal
3.4%
Production/Manufacturing
Administrative
Sports
Other Services
Entertainment/Performing Arts
Other
3.4%
3.2%
2.0%
1.9%
0.9%
11.3%
www.RunningUSA.org
If Not Employed,
Respondent Is...
14
A Homemaker
A Student
Retired
Temporarily Unemployed
Permanently Disabled
Less than $15,000
$15,000-$24,999
$25,000-$34,999
$35,000-$49,999
$50,000-$74,999
$75,000-$99,999
$100,000-$124,999
$125,000-$149,999
$150,000-$174,999
$175,000-$199,999
$200,000 or more
4.9%
4.7%
8.0%
16.5%
27.3%
17.0%
9.7%
4.6%
2.5%
1.3%
3.5%
Self-Reported Household
Income Before Taxes (2011)
Less than $25,000
$25,000-$34,999
$35,000-$49,999
$50,000-$74,999
$75,000-$99,999
$100,000-$149,999
$150,000-$199,999
$200,000-$249,999
$250,000-$499,999
$500,000 or more
2.6%
2.9%
6.2%
15.0%
18.2%
27.7%
13.9%
6.6%
5.6%
1.3%
34.7%
32.3%
23.9%
15.0%
0.7%
Note. Respondents could select more than one, therefore
total >100%.
2013 National Runner Survey
A product of Running USA. Any publication, distribution, or disclosure of the contents of this report must properly reference the 2013 National Runner Survey and Running USA.
State
AK
AL
AR
AZ
CA
CO
CT
DC
DE
FL
GA
HI
IA
ID
IL
IN
KS
KY
Response %
0.1%
0.6%
2.9%
1.6%
10.4%
2.1%
0.9%
0.8%
0.3%
4.6%
3.0%
0.2%
0.9%
0.4%
5.1%
6.0%
1.0%
0.7%
State
LA
MA
MD
ME
MI
MN
MO
MS
MT
NC
ND
NE
NH
NJ
NM
NV
NY
OH
Response %
0.5%
2.2%
6.6%
0.4%
2.6%
3.3%
1.7%
0.4%
0.3%
2.6%
0.1%
0.5%
0.4%
1.8%
0.3%
0.4%
3.4%
3.3%
State
OK
OR
PA
RI
SC
SD
TN
TX
UT
VA
VT
WA
WI
WV
WY
Outside the
U.S
Response %
0.9%
1.1%
3.5%
0.2%
0.9%
0.1%
1.4%
5.6%
0.8%
3.8%
0.2%
2.4%
2.3%
0.3%
0.1%
Demographics
State of Residence
4.0%
www.RunningUSA.org
2013 National Runner Survey
A product of Running USA. Any publication, distribution, or disclosure of the contents of this report must properly reference the 2013 National Runner Survey and Running USA.
15
Sports Participation
Sports Participation
Respondent Attends a
Running Event Primarily as...
A Competitor
A Fun Runner
A Fitness Participant
An Outdoor Enthusiast
Support for Friend/Family in Race
Race Volunteer/Staff
A Fan/Spectator
A Walker
Don’t Know
Disinterested
62.6%
48.4%
36.1%
15.1%
9.7%
8.2%
4.0%
3.2%
0.3%
0.1%
Type of Runner
Frequent/Fitness Runner
Jogger/Recreational Runner
Serious Competitive Runner
Not a Runner (walker)
63.3%
19.2%
16.1%
1.4%
Note. How respondent classifies oneself as a runner
Note. Response percent is >100% for a “check all that
apply” question.
Number of Hours/Week:
www.RunningUSA.org
None
16
Run/Jog
Bike
Walk
Use Machines/Weights
Do Aerobics, etc.
Yoga or Pilates
Warm up/Stretch
Swim
Hike
Play Golf
Play Tennis
Play Another Sport
Another Type of Exercise
0.8%
38.1%
13.1%
24.6%
64.4%
61.0%
10.8%
67.2%
66.6%
89.7%
94.6%
79.7%
64.8%
Less than
1 hr
2.3%
22.4%
26.6%
24.8%
14.6%
18.4%
63.8%
14.4%
21.8%
5.5%
3.3%
8.9%
16.7%
1 hr - 3hrs
4 hrs - 7 hrs
28.0%
27.7%
43.5%
42.0%
16.9%
18.8%
23.0%
15.6%
10.1%
2.6%
1.6%
9.2%
15.0%
50.6%
9.3%
11.4%
7.5%
3.3%
1.6%
1.8%
2.5%
1.2%
1.7%
0.4%
1.6%
2.6%
8 hrs or
more
18.3%
2.5%
5.4%
1.1%
0.8%
0.2%
0.6%
0.3%
0.3%
0.5%
0.1%
0.6%
0.9%
Note. Response percent is >100% for a “check all that apply” question.
2013 National Runner Survey
A product of Running USA. Any publication, distribution, or disclosure of the contents of this report must properly reference the 2013 National Runner Survey and Running USA.
(For those 1.4% who responded “Not a Runner”)
Becoming fit enough so it doesn’t seem hard
Someone to run with
More free time
Interesting places to run
Overcoming physical limitations/injury or health problems
Performance goal like a race
Safe places to run
Nothing -- will never run
Having a goal that benefits a cause
A supportive coach for appropriate level
Removing self-consciousness about appearance
Psychotherapy -- had bad run experience as a child
Other (please specify)*
46.7%
32.4%
30.9%
30.1%
26.3%
25.5%
20.9%
17.6%
14.8%
14.5%
12.5%
0.3%
9.2%
Sports Participation
What Would Make Respondent More Likely to Run
Note. Response percent is >100% for a “check all that apply” question.
*Other responses include: running without pain, recovering from injury, interested in more racewalks
www.RunningUSA.org
2013 National Runner Survey
A product of Running USA. Any publication, distribution, or disclosure of the contents of this report must properly reference the 2013 National Runner Survey and Running USA.
17
Running History & Routine
Running History & Routine
Total Number of Years
Running
Motivation to Continue
to Run
Average Number of Years
11.3
Total Number of Run/Walk
Events Finished
(in last 12 months)
Number of Run/Walk Events
7.5
www.RunningUSA.org
Primary Motivation to
Start Running
18
For exercise
Weight concerns
Because I enjoy it
Competed in school and never
stopped
Family/Friend encouragement
Needed a new challenge
To enter a race
Health concerns besides weight
To get in shape for another sport
To relieve stress
To prepare for a charity fundraising
event
To quit smoking
Required by job
Spiritual/meditative
To exercise dog
Watching the Olympics
Reading a novel or watching a movie
A magazine or newspaper article
Other (please specify)*
22.3%
16.2%
7.8%
7.8%
7.2%
6.6%
6.4%
5.3%
5.1%
5.1%
Staying in shape
Staying healthy
Relieving stress
Having fun
Achieving a goal
Meeting a personal challenge
Controlling my weight
Improving my state of mind
Improving speed or endurance
Appreciating nature, scenery
Being by myself for awhile
Socializing with friends/family/other
participants
Getting into the natural environment
Competing against others
Other (please specify)*
77.3%
76.1%
61.9%
61.7%
56.9%
58.3%
58.2%
56.2%
53.0%
43.7%
42.6%
37.6%
28.7%
28.1%
3.6%
Note. Response percent is >100% for a “check all that
apply” question.
*Other responses include: Because I can, being a role
model, for charity, exercise dog, I just love it, makes me feel
great, for mental health, spiritual, to train for upcoming
events
3.1%
0.9%
0.7%
0.6%
0.3%
0.3%
0.2%
0.1%
4.0%
*Other responses include: in memory of a friend or loved
one, always wanted to be a runner, military, baby weight,
to beat cancer, connect with others, going through a
difficult time in life and used running to cope, lifestyle
change, to prove I could do it, endorphins, joined a
running group, mental health
2013 National Runner Survey
A product of Running USA. Any publication, distribution, or disclosure of the contents of this report must properly reference the 2013 National Runner Survey and Running USA.
51.9%
49.6%
46.5%
43.9%
42.7%
39.3%
37.5%
34.6%
29.7%
29.7%
28.6%
21.4%
18.2%
14.2%
12.2%
11.3%
11.3%
7.5%
7.0%
6.3%
5.3%
4.9%
4.4%
4.3%
3.4%
3.1%
2.7%
2.6%
0.3%
4.4%
None
1 month
2 months
3 months
4 months
5 months
6 months
7 months
8 months
9 months
10 months
11 months
12 months
0.1%
0.1%
0.1%
0.3%
0.5%
0.6%
1.6%
1.2%
2.5%
3.7%
6.3%
6.2%
76.8%
Average Number of Days
Run in a Week
0 days
1 day
2 days
3 days
4 days
5 days
6 days
7 days
0.1%
1.0%
5.9%
31.9%
30.1%
19.3%
9.2%
2.5%
Average Number of Miles
Run per Week
Miles
22.4
Note. Response percent is >100% for a “check all that
apply” question.
*Other responses include: bandana, bear spray, body glide,
compression gear, gum, epipen, flashlight, gloves, head
lamp, tissue, metronome, Nike+ system, Road ID, SpiBelt,
knife, whistle
2013 National Runner Survey
A product of Running USA. Any publication, distribution, or disclosure of the contents of this report must properly reference the 2013 National Runner Survey and Running USA.
www.RunningUSA.org
Portable audio system/iPod/MP3
GPS item
Sunglasses
Hat/Visor
Sports watch
Cell phone
Keys
Personal ID
Hydration accessories (belt, backpack)
Water bottle
Energy bars/gel
Reflective gear
Heart rate monitor
Cash/credit card
Sports drink
Chapstick/lipgloss
Sunscreen
Dog
Sweatband
Sleeves
Fanny pack
Pepper spray
Nothing
Toilet paper
Knee straps
Inhaler
Baby jogger/racing stroller
Pedometer
Weights
Other (please specify)*
Average Number of Months
Run in a Year
Running History & Routine
Items Run with on a Regular
Basis
19
Running History & Routine
Preference for Time of Day
Early AM
Mid-Morning
Noon
Early Afternoon
Mid-Afternoon
Early Evening
Late Evening
62.3%
23.7%
7.8%
7.1%
12.5%
38.8%
9.2%
Note. Response percent is >100% for a “check all that
apply” question.
Regular Running Workouts
Long runs ( >1 hour)
Easy runs (aerobic)
Hill training
Pace workouts (intervals or speed
work)
Tempo runs
Recovery runs
Fartlek
Pickups
None of the above
80.1%
79.1%
44.2%
Favorite Running Venues/
Surfaces
Paved path
Rural road
Urban road
Dirt trail
Park
In the mountains
Outdoor track
On the beach
Treadmill at gym
Grass
Treadmill at home
Wood chips
Indoor track
Other (please specify)*
56.2%
50.1%
49.1%
47.9%
40.6%
18.9%
18.8%
14.3%
14.3%
9.9%
8.2%
6.5%
3.8%
2.5%
44.1%
Note. Response percent is >100% for a “check all that
apply” question.
40.0%
25.8%
16.2%
7.1%
0.7%
*Other responses include: river path, asphalt, bike path,
boardwalk, crushed gravel/limestone, in the woods,
lakefront path, neighborhood, trails, sidewalks, canals
Note. Response percent is >100% for a “check all that
apply” question.
www.RunningUSA.org
Running Preference
20
By yourself
With one other person
No preference
In a group
2013 National Runner Survey
54.6%
17.9%
15.9%
11.6%
A product of Running USA. Any publication, distribution, or disclosure of the contents of this report must properly reference the 2013 National Runner Survey and Running USA.
Running/Sports Publications
Most Often Read
(in last 12 months)
Blisters
Knee
None
Iliotibial Band Syndrome (ITB)
Plantar Fasciitis
Foot
Hips
Shin Splints
Low Back
Calf
Achilles Tendon
Hamstring
Ankle
Quadriceps
Other (please specify)*
30.6%
22.8%
19.8%
15.0%
14.3%
13.1%
11.5%
11.4%
10.1%
9.5%
9.3%
9.2%
8.5%
1.9%
7.3%
Note. Response percent is >100% for a “check all that
apply” question.
*Other responses include: abdominal strain or pull,
adductor/abductor, black toenails or lost toenails, broken/
bruised toes, bursitis, stress fracture, piriformis, groin, heel,
hip flexor, Morton’s Neuroma, patella tendonitis, sciatica,
torn muscle
Number of Times Training Was
Curtailed More than 4 Days
(from a running-related injury in the last 12 months)
45.1%
25.3%
16.4%
6.3%
2.1%
4.8%
76.4%
16.8%
12.3%
11.8%
11.8%
10.7%
9.7%
9.4%
8.6%
8.3%
7.5%
4.8%
3.4%
3.2%
2.2%
2.1%
1.9%
1.2%
1.1%
0.7%
0.4%
0.1%
7.2%
Note. Response percent is >100% for a “check all that
apply” question.
*Other responses include: Backpacker, Bicycling, Canadian
Running, Colorado Runner, Endurance Magazine, ESPN,
Health, Inside Triathlon, iRun, LAVA, Men’s Journal,
Michigan Runner, New England Runner, Northwest
Runner, Outside, Oxygen, Prevention, Self, Texas Runner &
Triathlete, Washington Running Report, Yoga Journal
2013 National Runner Survey
A product of Running USA. Any publication, distribution, or disclosure of the contents of this report must properly reference the 2013 National Runner Survey and Running USA.
www.RunningUSA.org
0 times
1 time
2 times
3 times
4 times
5 times or more
Runner’s World
Running Times
Competitor
Fitness Magazine
Triathlete
Women’s Health
Shape
Local running club publication
Men’s Health
Women’s Running Magazine
Trail Runner
Sports Illustrated
UltraRunning
Club Running (RRCA)
Marathon and Beyond
Muscle & Fitness
USATF Fast Forward
Track & Field News
Running Journal
American Track & Field
National Masters News
Youth Runner
Other Magazine (please specify)*
Running History & Routine
Self-Reported RunningRelated Injuries
21
Running History & Routine
Running-Related Websites
Visited Most Often
Active.com
Runnersworld.com
MapMyRun.com
Athlinks.com
Local club website
Marathonguide.com
Coolrunning.com
Competitor.com
RunningintheUSA.com
USATF.org
Runningtimes.com
Trailrunner.com
imATHLETE.com
LetsRun.com
RunningUSA.org
RRCA.org
Milesplit.com
IAAF.org
TrackandFieldNews.com
Runnersweb.com
Runningnetwork.com
Other (please specify)*
62.1%
47.4%
29.0%
26.8%
16.6%
13.1%
10.9%
10.6%
6.6%
5.7%
5.0%
3.6%
3.1%
2.9%
2.4%
2.0%
1.5%
0.8%
0.6%
0.4%
0.3%
15.3%
www.RunningUSA.org
Note. Response percent is >100% for a “check all that
apply” question.
22
*Other responses include: Beginnertriathlete.com,
connect.garmin.com, dailymile.com, fitnesssports.
com, flotrack.org, gmap-pedometer.com, half2run.
com, halfmarathons.net, halhigdon.com, irunfar.
com, jeffgalloway.com, livestrong.com, logyourrun.
com, marathonmaniacs.com, MarathonNation.com,
McMillanRunning.com, Nikeplus.com, nikerunning.
com, nyrr.org, raceberryjam.com, raceplace.com,
roadrunnersports.com, anothermotherrunner.com,
runkeeper.com, runmichigan.com, running2win.com,
runningahead.com, slowtwitch.com, trainingpeaks.com,
trifind.com, trirudy.com, ultrarunning.com, USATriathlon.
org, walkjogrun.net
Follows the Sport of
Competitive Running
No
Yes
Unsure
55.7%
38.9%
5.4%
Top Runners/Running
Personalities Recognized
Jeff Galloway
Ryan Hall
Hal Higdon
Paula Radcliffe
Alberto Salazar
Kara Goucher
Joan Benoit Samuelson
Dean Karnazes
Bart Yasso
Meb Keflezighi
Frank Shorter
Deena Kastor
Bill Rodgers
Shalane Flanagan
Mo Farah
Scott Jurek
Amby Burfoot
Galen Rupp
Jim Ryun
John Bingham
Kathrine Switzer
Alan Webb
Dathan Ritzenhein
Jenny Simpson
Josh Cox
Matt Centrowitz
Leo Manzano
Morgan Uceny
70.0%
69.3%
61.8%
61.2%
60.5%
58.2%
57.5%
55.6%
54.4%
53.9%
51.8%
51.3%
48.3%
46.3%
43.5%
41.5%
39.0%
36.3%
32.5%
29.7%
28.5%
21.7%
21.3%
16.7%
12.7%
11.7%
10.4%
10.2%
Note. Response percent is >100% for a “check all that
apply” question.
2013 National Runner Survey
A product of Running USA. Any publication, distribution, or disclosure of the contents of this report must properly reference the 2013 National Runner Survey and Running USA.
Events Entered in the Last
2 Years
5K (3.1 miles)
Half-Marathon (13.1 miles)
10K (6.2 miles)
Marathon (26.2 miles)
4 miles/8K/5 miles
12K/15K/10 miles
Trail Race
Triathlon/Duathlon
Fun Run or Untimed Run
Road Running Relay
1 mile or 2 miles
20K/25K/30K
Ultra Distance (more than 26.2 miles)
Cross-Country Race
Untimed Walk Event
Track Race
None
Other (please specify)*
78.7%
75.9%
59.2%
43.3%
33.6%
31.1%
23.3%
18.7%
17.5%
9.2%
9.0%
7.7%
7.7%
6.9%
4.7%
3.3%
1.5%
6.0%
Events Most Interested in
Entering in 2013
Half-Marathon (13.1 miles)
5K (3.1 miles)
10K (6.2 miles)
Marathon (26.2 miles)
12K/15K/10 miles
Trail Race
4 miles/8K/5 miles
Triathlon/Duathlon
Ultra Distance (more than 26.2 miles)
Road Running Relay
20K/25K/30K
Fun Run or Untimed Run
Cross-Country Race
1 mile or 2 miles
Track Race
Untimed Walk Event
None
Other (please specify)*
77.0%
55.7%
54.7%
46.5%
27.2%
24.2%
22.6%
21.3%
12.4%
8.8%
8.2%
7.0%
5.7%
5.1%
2.6%
1.6%
0.6%
3.2%
Note. Response percent is >100% for a “check all that
apply” question.
Note. Response percent is >100% for a “check all that
apply” question.
*Other responses include: 12 hour and 24 hour runs, 20
miles, 3.5 miles, mud run, nude run, 6K, 7 miles, 7K, 8 miles,
9K, adventure run, Ironman, snowshoe race, stair climb,
obstacle run
*Other responses include: 12 hour and 24 hour runs, 20
miles, 3.5 miles, mud run, nude run, 6K, 7 miles, 7K, 8 miles,
9K, adventure run, Ironman, snowshoe race, stair climb,
obstacle run, Half Ironman, sprint triathlon
Running Events
Running Events
Participation Influenced by a
Charitable Cause or Affiliation
57.8%
42.2%
www.RunningUSA.org
No
Yes
2013 National Runner Survey
A product of Running USA. Any publication, distribution, or disclosure of the contents of this report must properly reference the 2013 National Runner Survey and Running USA.
23
$10 or
Less
$15
$20
$25
$30
5K
3.8%
4.5%
15.4%
28.6%
15.9%
10K
2.0%
1.9%
6.2%
14.6%
15.1%
$35
$40
$45
$50 or
More
N/A
5K
11.1%
4.0%
2.4%
3.2%
11.1%
10K
14.7%
9.3%
6.2%
6.4%
23.6%
$50 or
Less
$60
$70
$80
$90
$100
HalfMarathon
14.7%
16.0%
13.9%
13.4%
10.2%
6.6%
Marathon
2.6%
2.7%
4.9%
8.1%
9.5%
10.0%
$110
$120
$130
$140
HalfMarathon
3.2%
2.5%
1.2%
1.0%
3.4%
13.9%
Marathon
6.3%
5.8%
3.0%
1.6%
9.3%
36.2%
$150
N/A
www.RunningUSA.org
Running Events
Approximate Price Paid for Most Recent Event
24
2013 National Runner Survey
A product of Running USA. Any publication, distribution, or disclosure of the contents of this report must properly reference the 2013 National Runner Survey and Running USA.
Injury/Health
Cost
Not enough time to train
Not in shape
No desire to compete
No friends/family to enter with
Don’t know
Pregnancy
Weather
Prefer to walk
Psychological Concerns
Other (please specify)*
30.7%
30.6%
23.7%
21.9%
13.5%
8.2%
7.1%
5.5%
5.2%
2.1%
1.6%
14.6%
Note. Response percent is >100% for a “check all that
apply” question.
*Other responses include: conflicts, prior commitments,
health, no desire/interest, work, new runner, too busy
Primary Source of Race
Information
38.3%
37.3%
32.7%
22.4%
22.1%
21.8%
12.3%
11.1%
9.4%
4.4%
5.6%
(in last 2 years)
0 times
1 time
2 times
3 times
4 times
5 times
6 times
7-9 times
10-15 times
More than 15 times
2.5%
3.5%
7.5%
7.4%
9.6%
8.4%
8.0%
15.0%
18.5%
19.6%
Favorite Race Distance
Half-Marathon (13.1 miles)
5K (3.1 miles)
10K (6.2 miles)
Marathon (26.2 miles)
12K/15K/10 miles
Ultra Distance (more than 26.2 miles)
4 miles/8K/5 miles
1 mile, 2 miles, or 3 miles
Other (please specify)*
40.4%
18.3%
15.1%
11.9%
5.3%
3.5%
3.0%
0.8%
1.7%
*Other responses include: 20K, 25K, 30K, Half Ironman,
Ironman, Olympic Distance Triathlon, Sprint Triathlon,
Triathlon, Obstacle, Adventure, Mud Runs
Note. Response percent is >100% for a “check all that
apply” question.
*Other responses include: Active.com, coach, email
notifications, Facebook, Internet search, previous
experience at event, friends, local running clubs
2013 National Runner Survey
A product of Running USA. Any publication, distribution, or disclosure of the contents of this report must properly reference the 2013 National Runner Survey and Running USA.
www.RunningUSA.org
Word of Mouth
National Website
Local Club/City Website
Running Store
Regional/State Website
Social Media Website
Local Publication
National Magazine
Expos
State or Regional Publication
Other (please specify)*
How Many Times Respondent
Has Registered for a Race
Online
Running Events
Reasons Why Some Have NOT
Entered a Running Event
25
Running Events
Number of Marathons Completed
0
43.8%
1
14.8%
2
9.0%
3
6.1%
Fastest 5K Time
Have not run one
Don’t know
16 min or less
16:01 - 19:00
19:01 - 25:00
25:01 - 35:00
35:01 - 45:00
45:01 - 60:00
Over 1 hour
4-9
14.7%
10 - 20
7.4%
21 or more
4.2%
Fastest Marathon Time
2.6%
3.8%
1.8%
9.9%
41.0%
35.0%
5.1%
0.7%
0.1%
2:45 or faster
2:46:00 - 3:19:00
3:20:00 - 3:59:00
4:00:00 - 4:59:00
5:00:00 - 5:59:00
6:00:00 - 6:59:00
7 hours or more
1.7%
8.9%
24.1%
28.3%
10.7%
2.5%
0.5%
Note. 23.3% did not remember or did not post time.
www.RunningUSA.org
Factors that Determine How Much One is Willing to Pay
for a Race
26
Charity event in general
Race distance
Chip timing
Unique awards
Technical shirt opposed to cotton
T-shirt
Charity you personally support
USA Track & Field Certified Course
Post-race food & entertainment
2013 National Runner Survey
Not
Important
35.7%
9.2%
26.8%
52.5%
Somewhat
Important
36.7%
20.0%
28.1%
28.8%
Important
21.4%
45.3%
31.5%
14.6%
Very
Important
6.2%
25.5%
13.6%
4.1%
28.3%
31.1%
28.7%
11.9%
31.9%
49.8%
33.0%
31.6%
27.2%
39.5%
26.3%
16.7%
21.7%
10.2%
6.3%
5.8%
A product of Running USA. Any publication, distribution, or disclosure of the contents of this report must properly reference the 2013 National Runner Survey and Running USA.
Running Events
Factors to Determine
Event Participation
(in next 12 months)
71.8%
70.1%
62.1%
53.6%
44.7%
40.6%
40.2%
39.5%
33.4%
29.0%
27.6%
27.4%
25.7%
19.6%
19.5%
15.9%
15.4%
14.8%
12.6%
9.2%
7.0%
7.0%
5.9%
5.3%
3.4%
3.0%
1.7%
3.1%
www.RunningUSA.org
Location is convenient
Date the event is held
It’s a distance I prefer
It sounds fun
Cost
Scenic course
My friends are doing it
I have time to train
Reputation of event or organizers
Chip Timed
Health/Injury
Medal or other momento for finishers
Quality T-shirt
It benefits an important cause
Promise of a unique event
Accurate, certified course
Entertainment on course or finish
Fast course
No crowds/traffic/hassles expected
Good age group awards
Qualifier
There is an expo
Appropriate training group is available
Something offered for other family
members
Random participant awards
Race is part of a local grand prix
Elite runners in the field
Other (please specify)*
Note. Response percent is >100% for a “check all that
apply” question.
*Other responses include: coach recommended,
destination event, dog friendly, fits in training schedule,
pregnancy, season/weather, work schedule
2013 National Runner Survey
A product of Running USA. Any publication, distribution, or disclosure of the contents of this report must properly reference the 2013 National Runner Survey and Running USA.
27
Running Shoes
Running Shoes
Number of Pairs of Running Shoes Purchased
(in last 12 months)
0
2.3%
1
2
3
4
14.3% 30.2% 23.7% 15.3%
5
6.2%
Brand of Running Shoes
Last Purchased
ASICS
Brooks
Saucony
Nike
Mizuno
New Balance
Newton
adidas
Vibram Five Fingers
Reebok
Salomon
Pearl Izumi
Skechers
Avia
Puma
Fila
Ryka
I don’t know
Other (please specify)*
www.RunningUSA.org
7
1.1%
8
1.3%
9
0.2%
10
0.3%
11+
0.8%
Average Number of Running
Shoes Purchased
21.8%
21.6%
12.7%
11.8%
8.2%
8.1%
3.4%
3.2%
1.7%
0.6%
0.5%
0.4%
0.3%
0.2%
0.2%
0.1%
0.1%
0.3%
4.8%
*Other responses include: Altra, Ecco, Hoka, Inov-8,
K-Swiss, Karhu, LaSportiva, Merrell, Montrail, North Face,
Somnio, Spira, Under Armour, Vasque, Zoot
28
6
4.3%
(in last 12 months)
Pairs of Running Shoes
3.0
Where Last Pair of Running
Shoes Were Purchased
Specialty Running Store
Online
Athletic Footwear Store (Foot Locker,
Athlete’s Foot, Finish Line, etc.)
Sporting Goods Store
(Sport’s Authority, Dick’s, Big 5, etc.)
Mail Order
Department Store (JC Penney’s,
Sears, Macy’s, Kohl’s, etc.)
Shoe Store (DSW, Payless, Famous
Footwear, etc.)
Outlet Store
Outdoor Sports Store (REI, EMS, etc.)
Race Expo
Discount Department Store
(Walmart, Kmart, Costco, etc.)
Other (please specify)*
42.7%
23.1%
9.5%
7.8%
2.6%
2.3%
2.1%
2.0%
1.9%
1.8%
0.4%
3.8%
*Other responses include: eBay, Zappos, Amazon, local
gym, military exchange, direct from manufacturer, thrift
store, gift
2013 National Runner Survey
A product of Running USA. Any publication, distribution, or disclosure of the contents of this report must properly reference the 2013 National Runner Survey and Running USA.
<$30
$30 - $49
$50 - $69
$70 - $89
$90 - $109
$110 +
0.7%
3.5%
10.0%
17.0%
38.6%
29.7%
Influence to Buy Particular
Shoe
Same brand I always wear
Recommendation from salesperson
Recommendation from another
runner
Sale price
Shoe buying guide in magazine
Found in online search
Saw at an event or expo
Ad in magazine
Elite athlete endorsement
Ad online
Ad on TV
Ad in newspaper
Other (please specify)*
43.6%
32.5%
15.2%
10.3%
9.2%
6.6%
2.0%
1.2%
1.2%
0.7%
0.2%
0.1%
13.7%
Don’t
Remember
0.5%
Running Shoes
Approximate Price Paid for Last Pair of Running Shoes
Plan to Buy the Same Brand
Again
(For next shoe purchase)
Yes
Unsure
No
63.1%
31.8%
5.1%
Note. Response percent is >100% for a “check all that
apply” question.
www.RunningUSA.org
*Other responses include: After reading “Born to Run”
and other articles promoting barefoot running, best fit,
brand and style I like best, coach recommended, color,
comfort, doctor recommended, gait analysis, light weight,
made in USA, Nike+, online review, physical therapist
recommendation, sponsor, tested shoe, trying them on
2013 National Runner Survey
A product of Running USA. Any publication, distribution, or disclosure of the contents of this report must properly reference the 2013 National Runner Survey and Running USA.
29
Running Shoes
What Might Influence Decision Purchase Criteria for Shoes
Fit/Comfort
91.5%
to Try Another Brand
Fit of shoe
Recommendation from another
runner
Shoe guide reviews
Recommendation from salesperson
Cost
Magazine article/shoe guide
Running club shoe review
Seeing the shoe at an expo/event
Endorsement by an elite runner
Advertisement
Other (please specify)*
64.4%
35.0%
33.3%
33.0%
29.0%
16.1%
8.0%
7.8%
3.6%
2.9%
7.8%
Note. Response percent is >100% for a “check all that
apply” question.
45.2%
41.3%
39.8%
36.9%
30.6%
27.3%
23.0%
20.6%
13.8%
4.8%
4.0%
Note. Response percent is >100% for a “check all that
apply” question.
*Other responses include: arch support, minimalist
features, availability, durability, flexibility, environmental
impact, heel-toe drop, low profile, neutral, performance,
trail features, width, large size available
www.RunningUSA.org
*Other responses include: trying a minimalist shoe, color,
comfort, features, fit, gait analysis, previous experience
with shoe brand, injury prevention, weight of shoe,
recommendation from a trusted authority
Cushioning
Weight
Stability
Price
Injury-Prevention Features
Style/Appearance
Brand
Color
Motion Control
Weather Protection
Other (please specify)*
30
2013 National Runner Survey
A product of Running USA. Any publication, distribution, or disclosure of the contents of this report must properly reference the 2013 National Runner Survey and Running USA.
Where Sports Apparel Was
Purchased
(In last 12 months)
Specialty Running Store
Sporting Goods Store
(Dick’s, Oshman’s, Modell’s, etc.)
Online
Race Expo
Discount Department Store
(Kmart, Walmart, etc.)
Outlet Store
Department Store
Outdoor Sports Store
Athletic Footwear Store
(Foot Locker, Athlete’s Foot, etc.)
Mail Order
Other (please specify)*
58.0%
54.0%
50.3%
27.4%
19.9%
Total Spent on RunningRelated Sports Apparel
(Purchased for self in last 12 months)
$0
$1 - $24.99
$25.00 - $49.99
$50.00 - $99.99
$100.00 - $199.99
$200.00 or more
1.1%
1.7%
6.9%
18.1%
31.5%
40.7%
Sports Apparel
Sports Apparel
17.0%
15.9%
14.6%
7.8%
5.2%
4.8%
Note. Response percent is >100% for a “check all that
apply” question.
*Other responses include: eBay, military exchange,
employee store, running club, thrift store, triathlon store
www.RunningUSA.org
2013 National Runner Survey
A product of Running USA. Any publication, distribution, or disclosure of the contents of this report must properly reference the 2013 National Runner Survey and Running USA.
31
(excluding shoes)
Nike
Under Armour
Brooks
adidas
ASICS
Champion
New Balance
The North Face
Saucony
Pearl Izumi
Smartwool
Columbia
Road Runner Sports
Mizuno
Lululemon
Moving Comfort
REI
Target C9
Reebok
Patagonia
Sugoi
CW-X
Danskin
62.0%
46.1%
32.7%
28.6%
27.6%
24.1%
21.5%
20.1%
19.2%
14.7%
13.9%
13.1%
12.7%
12.3%
12.0%
11.9%
11.9%
11.6%
9.7%
8.9%
8.7%
7.9%
7.0%
Thorlo
Zoot
Fila
Puma
Title Nine
Hind
L.L. Bean
Skirt Sports
SportHill
RaceReady
XTERRA
InSport
JogBra
B.O.A.
180s
Leslie Jordan
Other (please specify)*
6.5%
6.4%
5.0%
4.9%
4.9%
4.4%
4.4%
4.4%
2.7%
2.6%
2.5%
1.9%
1.4%
0.7%
0.7%
0.5%
11.7%
Note. Response percent is >100% for a “check all that
apply” question.
*Other responses include: 2XU, Athleta, Balega, BCG, CEP,
Craft, De Soto, Drymax, EMS, Enell, GoLite, Ice Breaker,
Injinji, K-Swiss, Louis Garneau, Lucy, Mountain Hardware,
Running Ninja, running skirts, Russell, Salomon, Speedo,
Starter, Swiftwick socks, Tek Gear, Vibram, Wright Socks,
Zensah
www.RunningUSA.org
Sports Apparel
Favorite Brands of Sports Apparel Owned
32
2013 National Runner Survey
A product of Running USA. Any publication, distribution, or disclosure of the contents of this report must properly reference the 2013 National Runner Survey and Running USA.
Nutrition and Personal Diet
I try to eat healthy foods.
I eat a lot of fiber from whole grains,
cereals, fruit and vegetables.
I avoid eating too much fat.
I avoid eating too much sugar.
I drink several cups of regular coffee
a day.
I avoid eating too many highcholesterol foods.
I prefer bottled or filtered tap water
I eat foods that are quick and easy
to prepare.
I avoid eating too much salt or
sodium.
I don’t follow a specific diet.
I prefer sugar to artificial
sweeteners.
I prefer a high-protein diet
I choose organic/natural or soy
foods.
I prefer Splenda to sugar.
I eat a high-carbohydrate, low-fat
diet.
I am a vegan/vegetarian.
I drink several cups of decaf coffee
per day.
87.9%
53.7%
43.1%
41.8%
35.5%
32.1%
31.5%
31.2%
Health
I am healthy.
I am content with my fitness level.
I am content with my weight.
I am overweight.
A member of my household is overweight or obese.
I have asthma.
I am obese.
I have heart disease.
I have diabetes.
90.7%
41.9%
41.0%
18.1%
Health & Diet
Health & Diet
16.9%
7.1%
1.3%
1.2%
1.0%
Note. Response percent is >100% for a “check all that
apply” question.
31.0%
29.2%
24.9%
21.6%
20.8%
14.4%
10.8%
8.4%
2.4%
Note. Response percent is >100% for a “check all that
apply” question.
Average Weight
140.2 lbs Female
174.4 lbs Male
Average Height
65.01 (inches) Female
5 feet, 5 inches
70.42 (inches) Male
5 feet, 10.4 inches
Average Body Mass Index (BMI)
23.3 Female
24.7 Male
Body Mass Index: Below 18.5=Underweight;
18.5-24.9=Normal; 25.0-29.9=Overweight; 30.0 and
Above=Obese
www.RunningUSA.org
2013 National Runner Survey
A product of Running USA. Any publication, distribution, or disclosure of the contents of this report must properly reference the 2013 National Runner Survey and Running USA.
33
Health & Diet
www.RunningUSA.org
34
Food/Drink Consumption
(at least 4x per week)
Vegetables
Fruit
Chicken or turkey
Bread
Coffee
Cheese
Nuts
Yogurt
Milk
Cereal
Peanut butter
Bottled water
Breakfast/granola/fruit bars
Pasta
Beef
Energy or protein bars
Juice
Chips/pretzels
Wine
Beer
Candy
Bagels or muffins
Dried fruit
Cookies
Soy products
Popcorn
Ice cream
Rice cakes
88.8%
86.8%
70.4%
60.3%
57.6%
56.0%
52.5%
50.0%
49.9%
46.0%
42.0%
41.3%
32.4%
31.6%
29.4%
27.0%
25.7%
24.3%
21.1%
20.4%
17.9%
16.4%
14.7%
13.3%
12.4%
11.9%
9.9%
4.0%
Note. Response percent is >100% for a “check all that
apply” question.
2013 National Runner Survey
A product of Running USA. Any publication, distribution, or disclosure of the contents of this report must properly reference the 2013 National Runner Survey and Running USA.
Brands of Sports Drinks Used
(in last 12 months)
Gatorade
Powerade
GU
Propel
Nuun
Hammer
None
Cytomax
Accelerade
Endurox
Ultima
AllSport
Excel
Amino Vital
Infinit
Ultra Fuel
Hydra Fuel
Aquis
Revenge
Other (please specify)*
73.1%
40.1%
22.4%
16.3%
14.6%
12.0%
11.7%
9.0%
7.6%
3.5%
1.8%
1.6%
1.6%
1.0%
0.9%
0.4%
0.2%
0.1%
0.1%
7.2%
Note. Response percent is >100% for a “check all that
apply” question.
*Other responses include: Advocare, Carbo Pro, Clif Shot,
Coconut Water, EFS, E-Load, Heed, Ironman Perform,
homemade, Lucozade, Muscle Milk, Myoplex, PowerBar,
Skinny Water, Vitalyte, Vitamin Water, Xood, Zip Fizz
Yes
No
62.4%
37.6%
(in last 12 months)
Clif Bar
Luna Bar
PowerBar
Larabar
GU
Kashi Bar
None
PowerBar Protein
Snickers Marathon Bar
Pure Protein
PowerBar Harvest
Balance Nutrition
Protein Plus
Gatorade Energy Bar
Zone
Balance Gold
EAS
MET-Rx
Myoplex
Atkins
Promax
Tiger’s Milk
Detour
PR Bar
PowerBar Pria
Nutribar
South Beach Diet Bar
Payday Protein Bar
Other (please specify)*
55.9%
26.6%
25.6%
22.1%
20.2%
19.9%
13.6%
10.2%
10.1%
6.0%
5.7%
4.7%
4.4%
4.2%
4.1%
3.6%
3.6%
3.1%
2.6%
2.0%
1.8%
1.8%
1.6%
1.5%
1.1%
1.0%
0.9%
0.4%
8.0%
Note. Response percent is >100% for a “check all that
apply” question.
*Other responses include: Bonk Breaker, Fiber One,
Hammer, homemade, Honey Stinger, Kind, Muscle Milk,
Nature Valley, Nugo, Odwalla, PureFit, Special K Protein Bar,
Think Thin, Clif Shot Blocks
2013 National Runner Survey
A product of Running USA. Any publication, distribution, or disclosure of the contents of this report must properly reference the 2013 National Runner Survey and Running USA.
www.RunningUSA.org
Uses Energy Gel Products
Brands of Energy/Protein
Bars Used
Sports & Fitness Products
Sports & Fitness Products
35
Food & Drink
Food & Drink
Number of Alcoholic Beverages Consumed
(in last 30 days)
0
1
2-4
5 - 10
Regular beer
Light beer
49.3%
65.7%
6.4%
5.4%
17.0%
12.7%
13.6%
8.3%
5.7%
3.1%
3.3%
1.9%
1.7%
0.9%
1.3%
0.7%
31 or
more
1.7%
1.3%
White wine
Red wine
Mixed drinks
59.1%
48.9%
58.2%
10.1%
8.2%
10.3%
18.2%
19.1%
19.6%
7.9%
13.0%
7.5%
2.2%
5.0%
2.3%
1.1%
2.5%
1.0%
0.5%
1.3%
0.5%
0.4%
1.0%
0.2%
0.5%
1.0%
0.4%
11 - 15 16 - 20 21 - 25 26 - 30
www.RunningUSA.org
Preferred Restaurant Chains
36
McDonald’s
Burger King
Wendy’s
Pizza Hut
Taco Bell
Quiznos
Papa John’s Pizza
Papa Murphy’s
Pizza
Subway
Cracker Barrel
IHOP
Panera Bread
Starbucks
Baja Fresh
Chick-fil-A
California Pizza
Kitchen
Chipotle
Frequent
Visitor
93.1%
91.9%
90.6%
89.1%
89.1%
88.5%
88.2%
Favorite
12.4%
11.6%
15.4%
16.2%
16.9%
17.5%
16.7%
87.6%
23.4%
86.5%
84.4%
84.0%
84.0%
83.9%
82.1%
82.0%
26.9%
23.9%
20.0%
32.5%
36.3%
24.2%
34.1%
81.3%
27.8%
81.0%
40.3%
Marie Callender’s
Jamba Juice
Olive Garden
Red Lobster
Macaroni Grill
Outback
Steakhouse
Sizzler
P.F. Chang’s
Baskin & Robbins
Ice Cream
Cold Stone
Creamery
In-N-Out Burger
Cheesecake
Factory
Ben & Jerry’s Ice
Cream
Frequent
Visitor
81.0%
79.9%
79.1%
78.8%
78.7%
Favorite
21.9%
30.3%
29.6%
29.0%
28.9%
78.5%
32.9%
78.1%
74.7%
26.6%
35.3%
74.6%
29.1%
71.4%
33.3%
70.4%
44.0%
67.2%
43.4%
60.6%
43.0%
Note. Response percent is >100% for a ‘“check all that apply” question.
2013 National Runner Survey
A product of Running USA. Any publication, distribution, or disclosure of the contents of this report must properly reference the 2013 National Runner Survey and Running USA.
Overnight Travel for Running
Events
(in last 12 months)
Yes
No
Not sure
62.5%
37.1%
0.4%
Furthest Willing to Travel to
Run an Event
Travel
Travel
(in next 12 months)
Local
Regional
National
International
8.8%
29.2%
34.2%
27.8%
Likely to Travel Overnight for a
Running Event
(in next 12 months)
Yes
No
Not sure
66.3%
17.7%
16.0%
Average Amount Spent on Most Recent
Running Trip with Overnight Stay
Air Transportation
Housing
Food
Ground Transportation
Other
$441
$310
$139
$116
$174
www.RunningUSA.org
2013 National Runner Survey
A product of Running USA. Any publication, distribution, or disclosure of the contents of this report must properly reference the 2013 National Runner Survey and Running USA.
37
Travel
Number of Overnight Trips for a Running Event
(in last 12 months)
0
1
2
3
4
5-6
7-9
10 - 12
36.3%
23.8%
18.4%
9.7%
4.9%
4.1%
1.5%
0.7%
13 or
more
0.6%
Factors Most Important When Considering To Travel for a
Running Event
Somewhat
Important
9.3%
6.3%
31.0%
12.4%
38.1%
45.6%
37.3%
3.8%
Very
Important
50.6%
46.4%
13.0%
1.4%
71.7%
17.7%
8.4%
2.2%
16.2%
29.2%
41.3%
13.3%
56.4%
22.8%
14.7%
6.1%
Important
www.RunningUSA.org
Location
Race Distance
Event Size
Elite Field
Competitive Field in Your Age
Group
Amenities
Associated Events for Your Family
(Fun Runs, Kid Races)
Not
Important
2.0%
1.7%
18.7%
82.4%
38
2013 National Runner Survey
A product of Running USA. Any publication, distribution, or disclosure of the contents of this report must properly reference the 2013 National Runner Survey and Running USA.
Community Resources
Community Resources
Cornerstone of Running in One’s Community
A Running Club
Running Shoe Store
Don’t know
Doesn’t exist
Website
Community Center
Other (please specify)*
38.8%
33.3%
28.4%
11.3%
7.8%
1.2%
4.4%
Note. Response percent is >100% for a “check all that apply” question.
*Other responses include: charity group, family, friends, health club, high school, local
training group, military, running trails, Triathlon club, YMCA
Running in One’s Community
Disagree
Not Sure
Agree
Strongly
Agree
3.3%
9.9%
16.6%
49.8%
20.4%
2.1%
6.0%
16.7%
47.1%
28.1%
1.0%
2.8%
19.0%
50.4%
26.8%
1.2%
9.0%
24.5%
43.8%
21.5%
2.6%
15.9%
11.3%
37.0%
33.2%
13.2%
34.6%
29.8%
19.4%
3.0%
29.8%
52.7%
13.4%
3.3%
0.8%
4.6%
24.1%
25.9%
32.8%
12.6%
2013 National Runner Survey
A product of Running USA. Any publication, distribution, or disclosure of the contents of this report must properly reference the 2013 National Runner Survey and Running USA.
www.RunningUSA.org
I am concerned about average
weight and fitness trends in my
community.
I am concerned about how physical
education curriculum is addressed
in our local public schools.
My community would benefit
from more appropriate, fun, noncompetitive run/walk programs for
school age children.
My community could use more
running training programs for
adults.
My community could use more
appropriate running infrastructure
such as trails, sidewalks, crosswalks.
The local media covers running
adequately.
There are too many running events
in my community.
There are not enough running
events in my community.
Strongly
Disagree
39
Technology
Technology
How the Internet is Used for
Running-Related Activities
Online Race Registration
Searching for upcoming races
Results/Rankings
Mapping Routes
Social Networking with other
runners
To Purchase running products/
services
Online Training Tools
Running-related News
Flight/Car/Hotel Reservations for
running event
Running Chat Rooms
Other (please specify)*
87.5%
73.5%
60.1%
55.3%
53.6%
51.7%
46.5%
41.6%
37.8%
3.9%
1.9%
Note. Response percent is >100% for a “check all that
apply” question.
How Social Media is Used for
Running-Related Activities
Posting race photos
Sharing race results
Recruiting others to join you at an
upcoming race
Providing updates on your running
Sharing about your current training
Discussing running-related activites
Communicating with training
partners
Communicating with training
groups
Recruiting others to train with you
Fundraising for a charity event
77.7%
64.6%
48.3%
42.5%
42.1%
41.3%
29.5%
28.4%
27.4%
22.0%
Note. Response percent is >100% for a “check all that
apply” question.
*Other responses include: blogging, logging daily miles,
downloading podcasts, Garmin Connect, Nike+, Pace
calculator, race photos, research, online articles, weather
report, apps, injury information
www.RunningUSA.org
How Smartphones are Utilized
for Running-Related Activities
40
GPS
Music
Social Networking
Running Apps
Race Results
Tracking Workouts
Nutrition/Calories
Event Search
Race Registration
Training Programs
Interval Training
Virtual Coach
Do not own Smartphones
37.4%
36.9%
36.5%
34.1%
31.0%
26.7%
21.3%
20.4%
16.2%
14.6%
7.8%
3.5%
25.8%
Note. Response percent is >100% for a “check all that
apply” question.
2013 National Runner Survey
A product of Running USA. Any publication, distribution, or disclosure of the contents of this report must properly reference the 2013 National Runner Survey and Running USA.
Technology
Social Media Site Frequency of Use
Facebook
Twitter
LinkedIn
Google Plus
MySpace
Message Boards
Chat Rooms
Blogs
Other
Do Not
Use
13.4%
61.1%
48.1%
73.5%
97.2%
75.1%
92.2%
49.4%
90.7%
Hourly
Daily
Weekly
Monthly
Rarely
13.4%
3.6%
0.2%
0.4%
0.1%
0.3%
0.1%
0.8%
0.6%
56.7%
14.6%
4.8%
4.2%
0.0%
4.5%
0.7%
10.9%
4.3%
10.7%
9.9%
19.8%
5.3%
0.1%
5.8%
1.1%
15.8%
1.9%
2.0%
3.6%
13.3%
4.1%
0.1%
4.3%
0.9%
9.6%
0.6%
3.8%
7.2%
13.8%
12.5%
2.5%
10.0%
5.0%
13.5%
1.9%
www.RunningUSA.org
2013 National Runner Survey
A product of Running USA. Any publication, distribution, or disclosure of the contents of this report must properly reference the 2013 National Runner Survey and Running USA.
41
Sponsors
Sponsors
Top Sponsors Associated with
Running Events
www.RunningUSA.org
(unaided sponsor recall)
42
Sponsor
Nike
ING
Brooks
Bank of America
Gatorade
GU
Under Armour
ASICS
Clif Bar
adidas
New Balance
Competitor (Rock ‘n’ Roll Series)
Fleet Feet Sports
Susan G. Komen (Race for the Cure)
Dick’s Sporting Goods
Publix
PowerBar
The North Face
Disney
Medtronic*
OneAmerica
Michelob ULTRA
Hammer
Road ID
Saucony
John Hancock
P.F. Chang’s
Active.com
Runner’s World
Amica
Rank
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
29
30
More Likely to Buy Products/
Services of Companies who
Sponsor Running Events
No
Yes
Unsure
39.4%
32.9%
27.7%
*A portion of the respondents came from a local running
event with this sponsor, therefore potentially influencing
the overall rankings.
2013 National Runner Survey
A product of Running USA. Any publication, distribution, or disclosure of the contents of this report must properly reference the 2013 National Runner Survey and Running USA.
P.O. Box 1988 / Colorado Springs CO 80901
www.RunningUSA.org
Running USA advances the growth and success of the running industry.