5
JANUARY/2009
Nadia Bosi
Pucci sales
Dirctor
PUCCI
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« First of all Happy New Year! Especially
for 2009 our wish intends to be genuine and free from any trace of rhetorics. It goes without saying that this is
likely to be an uphill struggle, and not
just in Italy. We all can rely, however,
on some stable elements that enable
us to look forward to the future, namely the solidity of our company and
the ideas we are working on; the motivating force which in time of trouble
prompts all Italians to give their best
and the positive acceptance of the
new products introduced on the market, a demonstration that innovation
does work when it satisfies the demand expressed by the public. Aware that it is just during difficult times
that it is fundamental to be positive,
let us all roll up our sleeves, each in
his own sector, and 2009 will surely
be a better and more successful year! »
THE QUALITY OF THE ITALIAN ENVIRONMENT
EDITORIAL
Let’s all bet
on and look
forward to
A SUCCESSFUL
ITALIAN 2009
IS STEADILY
IMPROVING
Italy is growing more
concerned about the
quality of the environment but there are
differences between the
North and the South.
This is the picture given by the ISTAT report,
which analyzes the most
relevant urban environmental indicators: population and territory,
water, air, energy, waste, noise level , transportation, urban parks
and gardens. From the
data collected it appears that the differentiated waste disposal has
reached a good level,
air pollution is decreasing and the areas
dedicated to parks and
gardens are growing.
Domestic consumption
of water has also decreased by 2.4%: all cities
analyzed have shown a
general decrease and
the positive record has
been reached by Naples
with –15% .
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Pucci Montaggio Rapido® sara
Pucci Montaggio Rapido® eco
CLOSE-UP
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The current
success
A RAPID
RESTART!
A useful innovation solves problems,
satisfies requests, either expressed
or latent, and meets the actual needs
of the people with whom a product
regularly interacts. We once again
feel comfortable in talking about Rapido Pucci, the suspended bowl frame, because it was one of last year’s
“positive achievements”. It was in
fact well accepted by both the installers and the general final consumers;
such good acceptance on both levels
is therefore the secret of its success.
PUCCIPLAST SPOT
Widely known are already the plusses
that make Rapido a frame ideal for a
quick and precise installation: it is already preassembled, it requires just two
steps and it is ready for assembly. Rapido
makes work easy for all professional installers. For those instead who are planning to use it in their bathroom, Rapido
means quicker installation and as a consequence a reduction of assembly time
and costs, let alone the inconvenience
of having the bathroom all in a turmoil,
which of course is never a pleasure!
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CLOSE-UP
with rapido’s plusses
MANY
ADVANTAGES
FOR YOUR
BATHROOM
Since Rapido is pre-assembled and the
tank is already mounted, installation is
easier and more precise and, since it is
used to install a suspended WC bowl as
well as a suspended bidet, it makes for a
better and easier cleaning, hence a much
better hygiene of the entire bathroom.
Last but certainly not least is the solidity. When mounted on a frame as
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sturdy as Rapido, the WC and the
bidet can be subjected to the roughest use without suffering any
damage (they are childproof!) and
their sturdiness is guaranteed for
many years to come. We thank all
those that have appreciated Rapido
and have encouraged Pucci to continue along the road to innovation.
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DOSSIER
A different point of view
EVEN VIRTUAL
WATER
HAS COSTS
HOW MUCH WATER IS NEEDED TO PRODUCE:
120 l
71
135 l
2.000 l
2.400 l
215 liters is the quantity of water used every
day by every Italian, part of which is surely
wasted. Little attention is furthermore paid
to the amount of water used for production of foodstuffs and industrial products.
120 liter of water is for example needed to
produce a glass of wine (the water needed
to irrigate the vines); for one egg we need
135 liter (that’s as much as a chicken needs to produce it); 2000 liters are required
for a cotton T-Shirt (to water the plant); for
a hamburger we need 2400 liters (needed
to feed and quench the thirst of one cow
or bull). Experts of the WWF call the water used to produce other goods “virtual".
Based on the above every Italian consumes
6500 liters of water a day (second in the
world, first are the United States) and only
30% of such quantity comes from our territory: the rest is used to produce the goods
that we import. Furthermore, if the goods
come from countries with limited water resources, our life style contributes indirectly
to the consumption of this precious resource
in places where it already is scarce! From
a global standpoint only Brasil, Mexico, Japan and China import more water than Italy.
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DOSSIER
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consumerist italy
GOODS, SERVICES
AND WATER
CONSUMPTION
The “consumption mark” of a
country is represented by the volume of water it requires to produce the goods and services needed by its inhabitants. It is based
on four factors: the quantity and
typology of consumption, the agricultural techniques, the climate.
Let’s take for example the consumption of foodstuffs: a vegetarian diet requires a virtual consumption of 2000 liters of water
a day while a meat-rich diet requires 5000 liters of water a day.
The Italian consumption mark is
among the highest in the world.
The 2003 climate and draught caused a hydrological crisis. The result
was a conflict between agriculture
and hydroelectrical stations on the
exploitation of water resources
even in water-rich Northern Italy.
Northern Italy has a lot of water,
which is however often used in a
reckless way. Southern Italy can
count on minor water resources,
partly wasted because of leaky
aqueducts. The market price is definitely lower than the value of the
water and therefore the level of
consumption and waste continues
to be underestimated.
Leaflet dedicated to a recent WWF campaign on water wasting,
titled: “WATER IS LEAKING OUT ALL OVER THE EARTH”
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FORUM
An exhibition distributed
among five
different locations
ONE HUNDRED
YEARS OF
CREATIVITY IN PIEDMONT
An important and quite interesting exhibition titled
"900, One Hundred Years of Creativity in Piedmont"
opened on December 5, 2008 and will close on March
28, 2009. Distributed among five different locations
the exhibition is sponsored by the Società Palazzo del
Monferrato and by the Fondazione Cassa di Risparmio
of Alessandria, in collaboration with the Municipalities of Alessandria, Novi Ligure, Acqui Terme and Valenza. Shown here are 250 works by 150 artists "who
have left a deep mark in the XX Century History of
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Art” and in modern painting, sculpture and graphics.
In Alessandria, at Palazzo del Monferrato, one can
find the early ‘900 Piedmontese art with works by:
Morbelli, Pellizza da Volpedo, Carrà, Chessa, Casorati; at Palazzo Cuttica, the works originated from
the province of Alessandria with paintings by Bozzetti, Morando, Dina Bellotti, Fallini, Porta, Marchelli, Maddalena Sisto. The Museo dei Campionissimi of Novi Ligure exhibits late XX Century works
by Spazzapan, Merz, Mastroianni, De Maria, Salvo.
Alessandria
Acqui Terme
Novi Ligure
Valenza
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FORUM
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between local and global
AN EXHIBITION
OF XX
CENTURY
WORKS OF
ART
At the Movicentro of Acqui Terme can be admired the contemporary sculpture and installation with works, among others, by Mainolfi, Grassino, Viale, Bolla, Todaro; at the Oratory of San Bartolomeo in Valenza are exhibited wash
designs, water colour paintings and drawings by Bistolfi, Pistoletto, Boetti, Cremona, Paulucci.
'900 is an expo of international importance which works quite effectively on a “local” level: in fact Piedmont, probably like no other Italian region, has contributed to the growth of personalities who have given impulse through the XX Century to artistic movements such
as Pointillism, Futurism, Methaphisics, Modernism, Abstractionism, Pop Art, Poor Art and Conceptual Art”. The tour makes it possible to appreciate in addition to the most renown names, less famous artists as well, who have contributed to the recent history of the Italian Arts.
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Many of you have written to our
editorial
office
after
the
publication of our first issue
using thr form on the last pages, and it's been a pleasure to answer you all. Please
keep it up, ask us information
and suggestions related to our
products, tuor work or needs.
By clicking DOWNLOAD on the
home page, you may download this issue of the
MAGAZINE
while
you
will find the previous issuein the archive section.
Print them all out and you
will have an interesting and
complete collection of article
TERMOCLIMA PADOVA
1 - 4 A P R I L 2009
we look forward to introducing you to all Pucci novelties
at the Exhibition of Padova.
See you in April with issue number 6
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