Advertising Package
leisureGUIDE
120,000 guides distributed in Winnipeg 3 times a year
Print advertising should still remain a vital part of your marketing mix.
Print can help engage an audience, drive website traffic
and produce leads to grow your business or get your message out.
The City of Winnipeg’s Leisure Guide is still a great advertising resource
to deliver your message to thousands of Winnipeggers.
Distribution Dates
Spring/Summer 2017 March 2–4, 2017
Fall 2017 August 17–19, 2017
Winter 2018 November 30– December 2, 2017
Contact
sales: Kim Verschoore
phone: 204-986-6637
email: [email protected]
web: Winnipeg.ca/advertising
leisureGUIDE
120,000 guides distributed in Winnipeg 3 times a year
One of the largest print advertising distribution media in Winnipeg
120,000 copies distributed to Winnipeggers
Distributed to homes via the Thursday Winnipeg Free Press 3 times per year
Available at all civic pools, libraries, leisure centres
Available at over 220 Winnipeg retailers (Safeway, 7-Eleven, Mac’s Convenience Stores and many banks) plus
many other community organizations
See Winnipeg.ca/advertising for a list of distributors
The Leisure Guide can also be viewed online by visiting Winnipeg.ca/cms/recreation/leisure/leisureguide.stm
10 reasons why you should choose the Leisure Guide…
1. The Leisure Guide is still one of the largest print advertising distributions in Winnipeg.
2. The Leisure Guide is well branded, well recognized and well read!
3. The Leisure Guide has successfully been in circulation for over 35 years.
4. The Leisure Guide has over 350 distribution points in and around Winnipeg, as well as 55,000 copies distributed
through the Winnipeg Free Press per issue.
5. The Leisure Guide is distributed 3 times annually: Spring/Summer, Fall, and Winter.
6. The Leisure Guide is also available online by visiting Winnipeg.ca/cms/recreation/leisure/leisureguide.stm.
7. The online digital copy receives over 70,000 visits to each issue.
8. The Leisure Guide has extended advertising exposure…the majority of homes retain the guide for longer than
one month.
9. The Leisure Guides has something to offer everyone and every age group!
10. The Leisure Guide is still Winnipeg’s #1 family resource guide.
leisureGUIDE
advertising sizes & rates
ad dimensions (inches)
page dimensions (inches)
WidthHeight
Full page + Bleed
Full page Non-Bleed
½ page
1⁄3 page banner
¼ page
¼ page banner
1⁄6 page 1⁄6 page banner
1⁄8 page
1⁄10 page
8.25
7.25
7.25
7.25
3.5
7.25
10.5
9.25
4.5
3
4.5
2.25
4.8
7.25
3.5
2.3
2.25
1.45
2.25
2.25
Trim Size: (actual page size) 8 x 10.25
Bleed Size: (.125" bleed) 8.25 x 10.5
Live Area: 7.25 x 9.25
Columns: 3
Column Width: 2.3"
full page
Full page safety: all live matter (logos, text, important
graphics) must be at least .375" (3⁄8 inch) from trim on
all sides
½ page
Ad Rates
Inside Front Cover$4,339.00
Inside Back Cover $4,339.00
Back Cover
$5,161.00
1 full page
$2,852.42
2 page spread
$5,704.83
1⁄2 page$1,426.21
1⁄3 page$950.81
¼ page$713.10
1⁄6 page$475.40
1⁄8 page$356.55
1⁄10 page$285.24
1⁄3 page banner
¼ page banner
Rates do not include 5% gst
or graphic design fees. Ad
rates listed are for camera
ready ads. Please inquire
about volume discounts.
Payment: 30 days net. Overdue amounts subject to interest of
1.5% per month (18% per annum)
1⁄6 page banner
1⁄10 page
1⁄8 page
1⁄6 page
¼ page
leisureGUIDE
submission requirements
Advertising Submission
Deadlines
Spring/Summer 2017 Deadline
Content for ads requiring Graphic Design Services
Friday, January 20, 2017
Camera ready ads
Tuesday, January 31, 2017
Content/Material Requirements for Ads
requiring Graphic Design Services
• Text/Ad copy: Microsoft Word or email format.
• Images/photos: minimum 300–600 dpi at finished size in EPS,
JPEG, TIFF or PSD format (Please do not apply compression
or profiles).
• Layout instructions: May be submitted in Microsoft Word
or email.
Fall 2017 Deadline
Camera Ready Ad Submission Requirements
Content for ads requiring Graphic Design Services
Acceptable Formats
Winter 2018 Deadline
Adobe PDF (Print-ready, high resolution)
Adobe InDesign or Illustrator
For InDesign or Illustrator files, please include:
• All support files (fonts & images). Images (preferably TIFF or
EPS format) saved for Macintosh platform & scaled in an image
editor to the final size.
Content for ads requiring Graphic Design Services
Other Formats
Tuesday, October 10, 2017
• Adobe Photoshop–Photoshop not recommended for
constructing ads, as it may result in reduced quality due to
rasterization (pixelation) of text.
• We cannot accept print-ready ads submitted
in Microsoft Office (Word, PowerPoint, Publisher),
Word Perfect, CorelDraw or Pagemaker.
Colour
All colour must be CMYK only, no RGB or spot colours.
Tuesday, June 6, 2017
Camera ready ads
Friday, June 16, 2017
Camera ready ads
Friday, October 20, 2017
Graphic Design Services: If camera ready ads are not supplied,
graphic design services are available. We will create 1 design
(maximum 3 hours) at no charge. Additional design revisions,
scans, photo searches, etc., will be billed at $60.00 per hour.
Page placement for ads cannot be guaranteed.
Submission:
Please name your files to indicate the ad being transmitted
(i.e. advertiser_date.zip).
Submissions accepted via email or file transfer site such as
Dropbox. If you require assistance sending larger files, please
contact us and we can help you.
Ad Proof Sign-off:
A proof of the ad will be emailed for final approval.
Images
• Photos must be a minimum 300 dpi at the finished size. Please
do not apply compression or profiles.
• Line scans should be minimum 600 dpi.
Fonts
Vector fonts only; we cannot be responsible for the printed
appearance of raster fonts.
• Use only legitimate (system or purchased) fonts and do not
stylize to a font type (bold or italic) not loaded on your system
(check your system fonts folder if the font you want does not
show up in the fonts pull-down menu of your application.
Please do not use the stylize pallet to create bold or italic fonts).