The Results Are In!
BIG BOWL VOTE RESULTS ARE IN – AMERICA’S YOUTH HAVE VOTED!
Contact: Jim Phipps (614) 540-9985
(COLUMBUS, OH) - According to Nielsen, a RECORD 114.5 million viewers tuned in for this
year’s Super Bowl, with another 1.3 million watching the game by streaming it on-line.
However, individuals, especially youth, tuned in for the commercials as much as they did
for the game.
Sponsored by Drug Free Action Alliance, The Big Bowl Vote surveyed students and found
that middle school students listed the Budweiser “Lost Puppy and Clydesdales” by a
substantial margin their favorite commercial over Doritos, “When Pigs Fly” coming in as
their second most favorite. High school students were also surveyed mirroring the same
results for their favorite commercials.
Nearly eight thousand middle and high school students (and counting) representing 25
states responding to the survey, indicated that the most recalled brands were Budweiser
and Doritos. Middle school students voted for Doritos as their number one and high school
students chose Budweiser as theirs.
“The Super Bowl commercials were certainly watched and remembered by youth across
the nation. Advertising has a powerful impact on our society and our youth,” said Marcie
Seidel, Executive Director of Drug Free Action Alliance. “This survey has consistently
shown over many years, that Super Bowl alcohol advertising ranks at a top youth favorite
and the brands are easily recalled.”
Research shows the negative impact alcohol advertising has on youth. The Center for
Alcohol Marketing and Youth from the Bloomberg School of Medicine at John’s Hopkins
quoted a national study from 2006 that showed that the greater exposure to alcohol
advertising contributed to a rise in underage drinking.
According to the Pacific Institute of Research and Evaluation, underage drinking cost
society $25.1 billion dollars in 2010 in lost work and medical costs. Also, youth drinking is
a key factor in the three most common reasons for death among young people – homicide,
suicide and unintentional injury.
“Drug Free Action would like to commend Coca-Cola on its ‘Make it Happy’ commercial
that ranked in the middle school students top ten favorites. This advertisement gave a
positive message to stop cyber-bullying, which is a major issue for many children,” said
Drug Free Action Alliance Executive Director, Marcie Seidel. “It was extremely well
done.”
The Big Bowl Vote is a simple, three-question, student questionnaire given Monday
morning following the Super Bowl, where middle and high school students shared their
thoughts on what advertisements they remember seeing and which commercial takes
their top vote.
Drug Free Action Alliance is a non-profit organization leading the way in promoting
healthy lives through the prevention of substance abuse and related problems. Programs
and initiatives include Buzzkill, Parents Who Host, Lose the Most, Know!, Ohio Center for
Coalition Excellence, The Ohio G.A.P. Network, the Ohio College Initiative to Reduce
High-Risk Drinking, the Ohio Youth Led Prevention Network and the Ohio Problem
Gambling Prevention Resource Center. For more information on Drug Free Action
Alliance, please visit www.DrugFreeActionAlliance.org.
-30Due to Severe weather conditions across the country, we are still tallying results and will have a final report posted
to our website on Monday, February 9th.
Results:
Top 10 FAVORITE Commercials of Middle School Students
1. Budweiser – Lost Puppy
2. Doritos – When Pigs Fly
3. Skittles – Settle It
4. Doritos – Airplane Seat
5. Pepsi – Pepsi and Spaceship
6. Fiat – Blue Pill
7. Clash of Clans Revenge – Liam Neeson
8. Bud Light – Up for Anything / PacMan
9. Coca Cola – Make it Happy
10. Mexican Avocado – First Draft Ever
Top 10 Most RECALLED Brands of Middle School Students
1. Doritos
2. Budweiser
3. Pepsi
4. Coca Cola
5. Skittles
6. Bud Light
7. Fiat
8. Nissan
9. Snickers
10. Nationwide
Top 10 FAVORITE Commercials of High School Students
1. Budweiser – Lost Puppy
2. Doritos – When Pigs Fly
3. Doritos – Airplane Seat
4. Fiat – Blue Pill
5. Clash of Clans Revenge – Liam Neeson
6. Pepsi – Pepsi and Spaceship
7. Skittles – Settle It
8. Bud Light – Up for Anything / PacMan
9. Budweiser – Brewing Beer
10. Always – Run Like Girls
Top 10 Most RECALLED Brands of High School Students
1. Budweiser
2. Doritos
3. Pepsi
4. Bud Light
5. Coca Cola
6. Skittles
7. Fiat
8. Nationwide
9. Chevrolet
10. Always