fashion box group
corporate profile
structure & philosophy
Fashion Box Group
An Authentic Denim Heritage
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Jeans are more than just a piece of clothing. They do not
only last for a season. Jeans blend with the body, are
moulded by the body into an indissoluble whole, becoming
one with the wearer in a sublime symbiosis. Jeans reflect
just who we are – slipped on in seconds, shaped over the
years as the fabric adapts to and enhances every single
curve and fold. This is why they’re so sexy. This is why
they’re still so rebellious, still a symbol of dressing and
thinking outside the box. Above all, this is what makes
them so unique. No two pairs are ever the same, just as no
two people are ever the same. Yet there’s nothing haute
couture or high class about jeans. They’re democratic.
Fashion Box Group
A Clothing Manifacturer Since 1981
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Fashion Box S.p.a.
Innovative flair, characteristic Italian design and the
superb quality of its products, have always been three
cornerstones of Fashion Box S.p.A’s philosophy.
In addition to distinctive skill and expertise, this has
made the Italian group a major player in international
denim styling and production.
Trading under the brands REPLAY, REPLAY&SONS,
and WE ARE REPLAY, the Italian group creates, promotes
and distributes casual wear, accessories and footwear
for men, women and children. Brand extension projects,
including eyewear and the Replay perfume lines, are
entrusted to licence partners.
Established in 1981 and based in the hilltop town of
Asolo (Treviso), a place of worldwide renown for creativity,
Fashion Box has been the synonym for the highest
standards in the denim sector for more than 30 years.
Since 2010, Equibox Holding S.p.A., a company
controlled by Matteo and Massimo Sinigaglia, has
been Fashion Box S.p.A.’s majority shareholder while
the Buziol family, the long-standing partner, is its
minority shareholder (49%).
Since its foundation, Fashion Box has developed,
and stuck to, its key strategy: product vision,
expansion into new markets and increasing control
of the distribution network. As a result, Fashion Box is
now prominent in all European markets, the Middle East,
Asia, America and Africa in over 50 countries, with
the wholesale distribution network boasting 3,000 sales
outlets with 200 retail stores. Exports account for 85%
of the turnover.
Fashion Box Group
A Clothing Manifacturer Since 1981
OWNERSHIP
Equibox Holding S.p.A., controlled by Matteo and Massimo
Sinigaglia, has been Fashion Box S.p.A.’s majority shareholder
(51%) since 2010 with the Buziol family, the long-standing partner,
having a 49% share.
Fashion Box Group
A Clothing Manifacturer Since 1981
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Headquarters
Based in a 25,000 square-metre reproduction of an early 20th
century American industrial building and set at the foot of the
breathtaking Asolo hills, the Fashion Box plant is the place where
the Replay concept takes form by blending old and modern,
past and future, tradition and technology.
Being an international presence with a local heart is one of
Fashion Box’s strong points and represents its development strategy.
Fashion Box Group
A Clothing Manifacturer Since 1981
production units
The Asolo plant is the system’s nerve centre where
research and creative development thrive. The entire
production process is planned and monitored, from the
very first sketches through to the prototype and to the
finished garment. Here, too, is the integrated logistics
platform, whereby the items from the various production
areas (approximately 6 million per year) are received,
checked, sorted and shipped. The warehouse is wired
in to provide immediate business solutions and services.
The companies in the Group are supported at central
level by an integrated IT system which regularly
introduces innovative features to sustain and strengthen
cooperation between all stages of company processes.
The Group’s focus on research and flexibility guarantees
its mobility in an ever-changing market.
The Fashion Box combination of vast experience
and advanced know-how, alongside an extensive search
for distinctive style using sophisticated techniques,
constitutes the intrinsic value of its garments, and thus,
much of the Group’s investment is focused on stylistic
and technological research into materials.
All stages of collection design, purchase of raw
materials and garment production are closely monitored
by Group companies, whereas product packaging and
personalisation is executed by a network of specialised
external laboratories in order to maintain maximum
production flexibility and optimum quality standards.
The final product can also boast the exclusive nature
of garments conceived in Italy.
Fashion Box Group
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Replay - a Portrait
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Chronology
1978
1981
1989
1991
Claudio Buziol registers the REPLAY brand.
Fashion Box, specialising in casual shirts,
is founded.
Replay reinvents double-ring denim jeans.
In just two years production reaches one million garments.
The Replay total look is expanded to thousands
of articles in the collection. A kids’ clothing line,
Replay&Sons, is launched.
1994
1996
1999
2001
Replay branches into underwear design.
The group expands to new Asian and Middle East markets.
Fashion Box builds its new 25,000 m2 headquarters
in Asolo near Treviso.
September sees the opening of a new 800 m2 store
in Corso Vittorio Emanuele in Milan.
The Sugi International Limited in Hong
Kong signs a licensing agreement for the production
and distribution of shoes under the Replay and
Replay & Sons brands.
2003
2006
2008
We Are Replay, the Group’s high-end
jeans wear line, makes its appearance.
The Replay brand celebrates its 25th anniversary
at the Abbey of San Gregorio in Venice.
The Claudio Buziol Foundation moves into
the Mangilli-Valmarana palazzo in Venice in May while
autumn sees the arrival of the new Replay Fragrances
and the Replay Time & Jewel watch and jewellery line.
2009
2010
The company boasts a total of 220 stores.
The Replay on-line flagship store opens in May.
Equibox Holding S.p.A. acquires 51% of Fashion
Box. The Red Seal and White Seal lines are launched.
The new Retail concept is introduced to the flagship
stores in Milan and Paris and celebrated with
internationally-acclaimed events attended by celebrities
from the world of music and entertainment.
2011
The Replay brand celebrates its 30th anniversary.
The new Retail concept is also applied to the Barcelona
and London stores. A number of important international
openings take place with the company strengthening trade
development in the Asian market. The Fashion Box Japan
branch, direct distributor of all the brands, opens.
2012
The Dragon Box Trading subsidiary opens in
March with the task of guiding trade activities in China.
The company continues to develop the Retail channel
worldwide. In July the opening ceremony for the first
Chinese flagship store in Beijing (500 m2), in the Sanlitun
Village, is held. The new Replay store in Daikanyama,
in the centre of Tokyo, opens at the end of August.
2013
Replay signs a four-year deal with FC Barcelona
to provide the first team, and the rest of the club’s
sportsmen and women, with clothing and footwear.
2014
The new Milan Replay Flagship store Replay the
Stage opens. Designed like a film set with a variety of
breathtaking backdrops, this spectacular store sees
customers become characters in their own fantasy film.
Replay the Stage re-defines the popular concept of retail
experience and signals the beginning of a new era for
Replay consumers.
January and July mark the beginning of the Israeli
and Russian branches of Replay.
Fashion Box Group
Replay - the Financial Picture
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markets
The Group Turnover is divided into:
67% EUROPEAN UNION
18% REST OF THE WORLD
15% ITALY
Fashion Box Group
Wholesale Distribution
Controlled Companies
The Fashion Box group includes over 26 subsidiaries divided into
four main groups: holding companies under the Group’s direct
control, industrial companies involved in the design and production
of items of clothing, wholesale trading companies distributing
Group products within specific markets and retail trading
companies, and managers of own sales outlets.
• Corus Fashion BV
Amsterdam (NL)
Distribution Netherlands
• Replay Box SA
Bruxelles(B)
Distribution Belgium
and Luxembourg
• Stockholm Box AB
Stockholm (S)
Distribution Sweden
• Brand Box GmbH
Wien (A)
Distribution Austria
• Fashion Box
France SARL
Paris (F)
Distribution France
• Eastern Fair GmbH
Wien (A)
Distribution
Eastern Europe
• Fashion Box
Switzerland AG
Buch (CH)
Distribution Switzerland
• Fashion Box Espana SL
Barcelona (E)
Distribution Spain
• Fashion Box Greece SA
Athens (GR)
Distribution Greece,
Cyprus, Macedonia,
Romania and Bulgaria
• Dragon Box
Trading Co. Ltd
Shanghai (PRC)
Distribution China
• Fashion Box UK Ltd
London (UK)
Distribution UK
and Ireland
• Fashion Box
Deutschland GmbH
Duesseldorf (D)
Distribution Germany
• Fashion Box HK Ltd
Hong Kong (HK)
Distribution Far East,
Australia and Middle East
• Fashion Box Japan Ltd
Tokyo (JP)
Distribution Japan
Fashion Box Group
Brand Portfolio
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brand portfolio
The name “REPLAY” evokes the brand’s mission to reinterpret
clothing from the past with a contemporary twist.
When the word “REPLAY” flashed up on screen during the 1978
World Cup, Claudio Buziol knew this was the perfect name for
his forward-looking clothing line with a strong vintage feeling.
Thus, the denim and smart casual wear, which now accounts
for around 85% of the Group’s production, came into being.
Aimed at discerning consumers who are looking for authentic,
quality products, the Replay total look collections consist of
around 1,000 items each season, available in over 15 categories.
All items are the product of painstaking research into materials,
textile production and washes, and are distributed mainly through
high-end specialised jeans stores, flagship stores and quality
department stores.
Fashion Box Group
Fashion Box Group
Brand Portfolio
Brand Portfolio
brand portfolio
brand portfolio
With the desire to extend the Replay adult line
heritage to children, Replay & Sons was created in 1991.
The Junior line takes care of those in the 4-14 age range,
while Replay & Sons Baby line is aimed at kids between
6 and 36 months.
The children’s line maintains the same design as the adult
range, continuing the irony and originality of the Replay
brand while offering practical comfort and easy wear.
Inspired by curiosity and a constant search for stimulating
trends and details, the line triumphs every season by
offering a contemporary, lively and imaginative product.
Replay & Sons is distributed through specialised sales
outlets, mono-brand stores, selected Replay Stores and
department stores.
In 2001 the Replay experience extended into footwear
by granting a licence to Sugi International Limited, a major
Hong Kong trading company operating worldwide. Almost
overnight, footwear became a great success for the Group,
so much so that Orient Box Limited, a joint venture between
Fashion Box S.p.A. and the licensee was created in 2008.
Offering collections ranging from casual to dressy, urban to
city, REPLAY footwear is now a top brand in the world of
denim. Its hand-crafted look combines past experience and
contemporary spirit while maintaining the brand’s
characteristic essence.
Unusual combinations of materials, washes and processes
commonly used in the clothing industry are applied to make
each type of shoe a unique item. Thanks to a close
collaboration between clothing
and footwear designers, a distinctive use of graphics and the
ongoing research for new materials, the Replay footwear
collections keep innovating the footwear scene.
Replay footwear is currently available in more than
40 Countries in Europe, Asia and the Middle East
through a selected network of more than 1,200 footwear
and clothing specialists.
Fashion Box Group
Brand Portfolio
brand portfolio
Born in 2003, We Are Replay is an exclusive highend total look collection based on the vast experience
gained by the Group over the years. The most significant
elements of the Replay background have been carefully
re-proposed to create innovative and exclusive products.
Handmade manufacturing, over-dyeing, the richness
of detail and experimental fabrics are for sophisticated
and stylish people looking for originality, elegance and
uniqueness. The line is distributed through Replay Stores,
boutiques and top retailers.
Fashion Box Group
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Replay Stores
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stores & Retail concept
Retail has always been a powerful strategic lever for the
brand’s international development and an effective way of
projecting company image and philosophy. Hence the launch
of the Stores Project in 1990.
Now numbering 200 mono-brand stores and as many (190)
corners and shop-in-shops, the innovative design of Replay
stores expresses the products’ authenticity in a strikingly
original context.
The Replay Stores concept aims to go beyond the classic
idea of a store as a mere container displaying goods where
quantitative and aesthetic factors dominate, by examining the
emotions connected to nature and organised space, and the
desire to find somewhere reinvigorating, even in the heart of
the city.
Thus, the perception of emotions is the starting point of the
revolutionary Replay project that is manifest in the exciting,
refreshing store design that manages to express both the
Replay brand philosophy and the spirit of the city in which it
is located.
While natural materials like wood and iron evoke industrial
archaeology, a skilled human hand has transformed the
interiors to create a perfect balance between art, matter and
sensorial impact.
The newly-opened Milan Replay flagship store, Replay
the Stage, takes the retail concept even further. Inspired
by denim’s connection to the movie and theatre world, the
store is a dynamic film set where customers star in an everchanging cinematic spectacle: they ascend a large, open
industrial steel staircase in the centre of the space and see
equipment and elements that make up a true Hollywood
stage. The rough-polished concrete floor leads to various
painted stage sets, each of which reveals its special function;
a sun-cracked abandoned barn in the American mid-west is
mysteriously full of jeans, the Tailor Shop is a fully-working
premises where customers may be measured and have a pair
of jeans custom-made.
Replay the Stage is a multi-level experience that is fun,
enthralling and conveys a glimpse of movie magic and the
creative process.
Fashion Box Group
Fashion Box Group
“Replay the Stage”
“Replay the Stage”
Replay “The Stage” Milan, Female Fashion / Denim Room
Replay “The Stage” Milan, Denim Room
Replay “The Stage” Milan, Footwear Area
Replay “The Stage” Milan, Female Fashion
Fashion Box Group
“Replay the Stage”
Replay “The Stage” Milan, In-Store Bar
Replay “The Stage” Milan, Sartorial Desk
Fashion Box Group
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Brand Licenses Portfolio
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brand extensions
eyewear
underwear
beachwear
stationery
FRAGRANCES
Fashion Box Group
Sponsorships
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Barça wears Replay
In 2013, Fashion Box signed a four-year deal with FC Barcelona
to be official sponsor of clothing and footwear for the first team
and the rest of the club’s sportsmen and women.
Replay offers the first team both an official clothing and
a “smart casual” line. This pairing of the singular flair of Barça
with the Italian trendsetters represents a pioneering commitment
to innovation. Replay has crossed a threshold, whereby the
traditional jeans concept embraces the realm of fine tailoring
for a new way to use denim. For the FC Barcelona athletes,
the famous indigo fabric becomes a deluxe textile, to create
a unique and exclusive superlight suit.
Fashion Box Group
Sponsorships
Barça/Replay Official Page
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1997, replay Headquarters
A striking reproduction of an early 20th
century American industrial building and set
at the foot of the breathtaking Asolo hills,
the Fashion Box plant was born directly from
REPLAY founder Claudio Buziol’s passion
for American culture.
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Exterior: Main Entrance
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2nd Floor: Corridoor / Woman Show Room
Ground Floor: Executive Office
2nd Floor: Man Accessories’ Show Room
1st Floor: Main Staircase / Lifts
Exterior: Front Facade
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Exterior: The Headquarters’ Building
1st Floor: Staircase
Ground Floor: Main Hall / Waiting Room
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2nd Floor: Denim Show Room
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Exterior: Front Facade / Right Wing
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