2017
Nutrition Month
Ambassador Toolkit
TAKE THE FIG H T OUT OF FO O D !
SPOT THE PROBLEM. GET TH E FAC T S. SEEK SU PPO RT.
Nutrition Month Official Sponsors:
© Dietitians of Canada 2017. All rights reserved. Do not copy, distribute or sell.
Nutrition Month 2017
TAKE THE FIGHT OUT OF FOOD!
SPOT THE PROBLEM. GET THE FACTS. SEEK SUPPORT.
Do You Want to Get Involved in
the Nutrition Month Campaign?
Every year in March, Dietitians of Canada+ organizes Nutrition Month to provide information and guidance
to Canadians, making it a little easier for them to choose, eat and enjoy healthy food. Whether you are a
counsellor, educator, manager, writer or blogger, work in a hospital, clinic, human resources, public health, university or college,
health organization, private practice or community health centre,
there are many ways to get involved in Dietitians of Canada’s
Whether you are a counsellor,
Nutrition Month campaign.
educator, manager, writer or blogger,
This Ambassador Toolkit is your all-in-one kit to assist you in
work in a hospital, clinic, human
taking part.
If you represent a national not-for profit health organization
resources, public health, university or
and your organization is interested in becoming an official
college, health organization, private
Nutrition Month Communications Ambassador, send an email
practice or community health centre,
to [email protected] for more information on what
there are many ways to get involved
this entails. We’ll work out an agreement that benefits both
in the Nutrition Month campaign.
your organization and Dietitians of Canada’s Nutrition Month
campaign.
+ Dietitians of Canada is the national professional association for dietitians representing 6,000 members at the local, provincial and
national level. As the voice of the profession, Dietitians of Canada strives for excellence in advancing health through food and nutrition.
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Nutrition Month 2017 Ambassador Toolkit
Introduction to the
2017 Nutrition Month Campaign
The Nutrition Month 2017 campaign is dedicated to helping Canadians Take the Fight out of Food! by guiding them through
a three-step approach to improve their relationship with food, no matter what the struggle. The slogan for the campaign is
Take the Fight out of Food! Spot the problem. Get the facts. Seek support. Eating should be joyful, not a source of everyday
frustration and confusion. If you’re fighting with food, try this three-step approach:
1. Spot the problem. Define what’s causing your fight with food first.
2. Get the facts. Use facts from credible sources to decide what needs to be done to solve the problem.
3. Seek support. Put the plan into action with support from a dietitian, family and friends.
The Nutrition Month 2017 campaign will use five common ‘food fight’ examples to illustrate the three-step approach. These
examples were identified based on frequently asked questions heard by the call centre dietitians at Eat Right Ontario and
HealthLink BC. The five “ food fight” examples featured each week are:
• FOOD FADS: Ugh! How do I know which nutrition information to trust?
• DIGESTIVE WOES: Eek! What’s causing all this gas?
• PICKY EATING: Grr! Why is family mealtime such mayhem?
• EATING AND STRESS: Help! Why do I always turn to food when I’m stressed?
• MANAGING A CONDITION: Sigh! How can I manage my diabetes?
NUTRITION MONTH
SUPPORTING MATERIALS
Take a look at all of the Nutrition Month resources and
materials (available in February) that you can incorporate
into your Nutrition Month activity planning, available at
www.NutritionMonth2017.ca:
• 5 Ready-to-use fact sheets
• 12 feature recipes
• Tweet-a-day sheet
• Ambassador Toolkit
• “Take the Pledge” tool (starting February 22)
• Advertisement
• Canada Activity Map
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Nutrition Month 2017 Ambassador Toolkit
Get Planning!
Whether you encourage your contacts to take the pledge, distribute the Nutrition Month fact sheets and feature recipes, ‘tweet’
using the ready-to-go Nutrition Month tweets, promote the popular apps, or organize a workplace event, your efforts will help
to increase consumer awareness of the importance of healthy eating.
KEY DATES FOR THE NUTRITION MONTH CAMPAIGN
• February 3: Nutrition Month resources available to the public at www.NutritionMonth2017.ca
• February 22: Take the Fight Out of Food Pledge launch
• March 1: Official first day of Nutrition Month
• March 15: Dietitians Day
Find all the publicly available resources to support your Nutrition Month activities at www.NutritionMonth2017.ca
FIND A DIETITIAN
Want to work with or feature a dietitian in your Nutrition
Month activities but don’t know how to get in touch with
one? Check out Dietitians of Canada’s Find a Dietitian
database to link with a dietitian in your area. A consulting
dietitian can help you plan and execute Nutrition Month
events in your area and more.
> Plan This: Spread the word – let your clients, colleagues or employees know about the Find a Dietitian services in your Nutrition Month communications and activities.
FIND EVERYTHING YOU NEED
FOR NUTRITION MONTH
• Take the pledge here (starting February 22):
www.NutritionMonth2017.ca
• Get all the Nutrition Month resources here
(Ambassador Toolkit, five ready-to-use fact sheets,
tweet-a-day sheet, ad, 12 feature recipes):
www.dietitians.ca/nmpublicresources
• Get all five fact sheets here:
www.dietitians.ca/nmfactsheets
• Get all 12 feature recipes here:
www.dietitans.ca/featurerecipes
• Get the apps here: www.dietitians.ca/gettheapps
• Find a dietitian here: www.dietitians.ca/find
Connect with a dietitian here: www.dietitians.ca/find
FIND OUT ABOUT NUTRITION MONTH ACTIVITIES IN YOUR AREA
Check out Dietitians of Canada’s Canada Activity Map that highlights, at a glance, activities dietitians in your area (and across the
country) are planning for Nutrition Month. Are there events being hosted that you could promote, support, or get involved in?
> Plan This: If you’re organizing Nutrition Month activities with a dietitian, get your event noticed!
They can add your activity to the Map.
See the Canada Activity Map here: www.dietitians.ca/nmactivitymap
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Nutrition Month 2017 Ambassador Toolkit
FEATURE NUTRITION MONTH BY USING OUR ADVERTISEMENT
Download the colourful, ready-to-go advertisement, highlighting Nutrition Month. Use it in any of your Nutrition Month
communications, such as online newsletters, blog posts, or company emails. This has also been used as a public transit bus
advertisement.
Get the ad here: www.dietitians.ca/Your-Health/Nutrition-Month/Campaign-Materials.aspx
Get Equipped!
FACT SHEETS
Dietitians of Canada created five ready-to-use fact sheets that feature the Nutrition Month
”food fight” examples.
> Plan This: Print the fact sheets to distribute at Nutrition Month activities, presentations, food demos or workshops.
Put them on display at your workplace, community centre, or anywhere you see fit. Link to them on your website too.
Get all five fact sheets here: www.dietitians.ca/nmfactsheets
FEATURE RECIPES
Nutrition Month highlights 12 scrumptious recipes from Dietitians of Canada’s popular
Cookspiration app to support Canadians to Take the Fight out of Food!
> Plan This: Print and share recipes to distribute at Nutrition Month
activities, offer tastings or feature one or more each
week in your workplace cafeteria through
March. Check out and print the recipe cards. Print, share, feature and distribute the entire set.
REFERENCING MATERIALS
When you use the Nutrition
Month materials, please add
this reference note:
Adapted from the Dietitians
of Canada’s Nutrition Month
campaign materials. Find
more information about
Nutrition Month at
www.NutritionMonth2017.ca.
All Dietitians of Canada
resources are prepared with you
in mind. They are ready to grab
and go. Adaptations are not
permitted.
Get all the 12 featured recipes here: www.dietitians.ca/nmrecipes
COOL TOOLS: DIETITIANS OF CANADA APPS
Download and promote the Dietitians of Canada’s apps during Nutrition Month and beyond:
Cookspiration and eaTracker.
Get the apps here: www.dietitians.ca/gettheapps
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Nutrition Month 2017 Ambassador Toolkit
Spread the Word!
TAKE THE PLEDGE AND CHALLENGE OTHERS AS WELL
Dietitians of Canada is inviting Canadians to Take the Fight out of Food! You can participate too! Take the pledge and feature
your commitment in newsletters, on your blog and social media.
> Plan This: Get started and join us on February 22!
Take the pledge and encourage people in your circle to join in through your communications activities. Try these Tweets:
• I (my name) will Take the Fight out of Food this #NutritionMonth
• Join Canadians this #NutritionMonth and Take the Fight out of Food at www.NutritionMonth2017.ca
• Commit to building a healthier relationship with food this #NutritionMonth. Sign up here:
www.NutritionMonth2017.ca
• Will you Take the Fight out of Food this #NutritionMonth? Learn more: www.NutritionMonth2017.ca
Will you take the pledge? Join in, challenge others and take the pledge here starting February 22: www.NutritionMonth2017.ca
DAILY TWEETS
Encourage others to take the pledge with “teaser” tweets from February 22 to 28. Dietitians of Canada has a handy list of
ready-to-use tweets so you can easily share them on Twitter, from March 1 through to the 31. There are also weekly bonus
tweets that you can use any day of the week. Tweet away!
Get the tweet of the day list here: www.dietitians.ca/Your-Health/Nutrition-Month/Campaign-Materials.aspx
Official Nutrition Month Hashtags
For all your social media communications, use the official Nutrition Month hashtag. Look for these hashtags during Nutrition
Month so you can get in on the social action! Comment, retweet/repost, like and add your own posts!
• Use #NutritionMonth throughout March
• Use #DietitiansDay on March 15
DIETITIANS OF CANADA MEMBER BLOGGERS
Follow @DCmemberblogs on Twitter to keep up with Nutrition Month blog posts written by dietitians who are members of
Dietitians of Canada. Retweet the tweets from @DCmemberblogs during Nutrition Month and beyond!
You can also follow DCmember blogs on Facebook and share blog posts written by Dietitians of Canada members.
THANK YOU FOR FEATURING OUR
NUTRITION MONTH ACTIVITIES!
Providing reliable information and guidance to make it a little easier for Canadians
to choose, eat and enjoy healthy food is no small task. We appreciate your mutual
interest in joining Dietitians of Canada with our 6,000 members from coast to coast
to promote Nutrition Month activities. We are stronger together!
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Dietitians of Canada / Les diététistes du Canada
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Toronto, Ontario, Canada M5G 1V2
TEL:
416.596.0857
FAX: 416.596.0603
EMAIL:
[email protected]
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