Inhospitable Times for the Hospitality Industry Pat Culligan Glenn Goerke Hospitality Real Estate Counselors Hilton Hotels Kem Wilson Jr. Wilson Hotel Management Company, Inc. Kemmons Wilson Companies The U.S. Hospitality Industry • Nation – 54,000 Hotels – 1.8M Workers – 60% Leisure / 40% Business 30 % Distressed • Memphis – 241 Hotels – 35% Leisure / 65% Business (30% Group) A lot of distress! National RevPAR Trends Source: Hotel Investment Strategies LLC based on Smith Travel Research and Laventhol & Horwath data. The Hospitality Thrill Ride RevPAR Trends $66 $64 $62 Nation $61 $57 $55 2005 2006 2007 2008 2009 $56 2010 2011 RevPAR Trends $66 $64 $62 Nation $61 $57 $55 $56 $51 $48 Memphis $47 $44 2005 $44 2006 2007 2008 $42 $42 2009 2010 2011 Average Hotel Value/Room The Equity Gap 2011 $84,000 Value x .60 Loan $50,000 Debt 2006 $99,000 Value x .85 Loan $84,000 Debt $34,000 Gap What – Me Worry? Hotel Loans Maturing in 2012 $9.1B in CMBS $15+B in Balance Sheet Distressed Property With comfort letter in place ‐‐ • Bank takes over property ; hires property manager; Court appoints an approved receiver • Bank has right to hold onto the flag until the License Agreement expiration • Bank informs Hotel Franchise Company of intent to sell the Hotel • Hotel is listed for sale • Interested Buyers bid on the distressed property • Contact Hotel Franchisor (ex. Hilton) before bidding on the property to begin disclosure process • The Hotel Brand determines if they wish to maintain Hotel in the system if an ownership change occurs • Seller orders a Product Improvement Plan (PIP) detailing the extent of capital work needed to retain the brand • Occasionally, PIP’s may be negotiated in term of content (ex. carpeting) and/or timing (ex. can we get a few extra months on one item or another)
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