Fairlane Town
Center
Fairlane Town Center
Dearborn, (Detroit) Michigan
The best and well-established location in a resurging
market — what more can a regional mall ask for?
Fairlane Town Center could ask for a Fortune 10
headquarters operation to open office space nearby.
But it did something even better.
NOVI, MI
LIVONIA, MI
DEARBORN, MI
TAYLOR, MI
Ford Motor Corp.’s research & development division
will join Fairlane as an office anchor, literally turning
this well-located shopping core into a multi-use
development. Fairlane Town Center will serve a
growing core of technology professionals, shoppers
from nearby Detroit, and a multi-generational,
ethnically diverse core of residents who want a place
to shop and meet.
Welcome to the future.
Fairlane Town Center
Dearborn, (Detroit) Michigan
DETROIT, MI
CANADA
10 MILES
•Enclosed tri-level super-regional mall in
the prospering suburb of Dearborn
•Redevelopment includes conversion of
one wing to office space for Ford Motor
Corporation research and development,
bringing more than 2,100 high-earning,
educated professionals to the center daily
•Mall reconfiguration and tenant
improvements include H&M and AMC
Theater renovations
Property Description
major roads
US Highway 12 and State
Route 39
total sf
1,400,000
# of stores
140
# of parking
8,400
THE CENTER
T H E M A R K ET
center description
Enclosed, three-level center
anchors
Macy’s, JCPenney, Sears, AMC Theatres
key tenants
LA Fitness, Pink, H&M, Forever 21, Aldo, Hollister,
Love Culture, Charming Charlie, Charlotte Russe,
and P.F. Chang’s China Bistro
STA R WO O D Fairlane Town Center
“The Dearborn/Wayne District is steeped in
history but is far from old fashioned.”
— VisitDetroit.org
THE CENTER
T H E M A R K ET
STA R WO O D Fairlane Town Center
•Closest mall to both Detroit Airport and
US Canadian border, attracting visitors
year-round
•Center sales per square foot surged
14.3% year-over-year in 2015
•Only enclosed shopping center in
primary trade area of 475,000 people
Location and Connections
Adjacent to Ford World Headquarters
Convenient access off Interstates 94
and 96, located at juncture of Southfield with approximately 22,000 employees
and Henry Ford Community College
Freeway and Highway 12
with 18,000 students
Visible to more than 90,000 cars on
Nearby John D. Dingell Transit Center
Southfield Freeway and nearly 40,000
connects Dearborn to Chicago and
vehicles on Highway 12
Pontiac, Michigan, expanding regional draw
THE CENTER
T H E M A R K ET
STA R WO O D Fairlane Town Center
“Known for its fashion-forward
merchandise and depth of
retailers, … Fairlane Town Center
affords visitors a unique shopping
experience.”
— CityofDearborn.org
•Unprecedented economic expansion
•Young, multicultural and professional
market
•Large tourist base due to music, auto
industry, and Canadian shoppers
•Strong presence of higher education
institutions
Area Growth, New Shoppers
Well over 500,000 households in the
trade area with 130,000 earning above
$75,000
1 in 4 trade area residents are millennials
THE CENTER
THE MARKET
Within one mile:
80% of adults are college educated
Approximately 30,000 college students
Nearly 20% of homes built since 2000
versus 5% in the trade area
STA R WO O D Fairlane Town Center
•Hotspot for manufacturing and high-earning
technology professionals
Primary Trade Area
Household Expenditures
$1,926 on food away
•Conversion of nearby Royal Dearborn Hotel into
The Edward will expand visitor base
$1,573 on apparel
$794 on personal care
products and services
$567 on sports and
recreation
$505 on home furnishings
Photo by Reuters/Rebecca Cook
•Sales increases at center exceed
national average
from home
THE CENTER
THE MARKET
STA R WO O D Fairlane Town Center
Eastland Center
HARPER WOODS
Laurel Park Place
COLEMAN A. YOUNG
INT’L AIRPORT
39
127,900 AADT
LIVONIA
161,000 AADT
WESTLAND
Eastland Center
Driving – 21 mi, 24 min
Fairlane Green
Driving – 3 mi, 6 min
Laurel Park Place
Driving – 14 mi, 16 min
I-96
Westland Shopping Center
Distance to Competition
Southland Center
Driving – 12 mi, 15 min
Ford Road/Route 153
71,700 AADT
12
153
DETROIT
DEARBORN
Fairlane Town Center
USA A
D
A
N
CA
Westland Shopping
Center
Driving – 11 mi, 19 min
Fairlane Green
Highway 12/Michigan Avenue
38,700 AADT
Legend
39
I-94
Primary Trade Area
94,000 AADT
142,300 AADT
ONTARIO
DETROIT METRO
WAYNE COUNTY AIRPORT
TAYLOR
Secondary Trade Area
Competition
Southland Center
Access Roads
(AADT= annual average
daily traffic)
3 MILES
THE CENTER
THE MARKET
STA R WO O D Fairlane Town Center
54
m
i.
2,
87
8
10
Area Attractions
Ford Field (Detroit Lions)
Em
pl
oy
ee
s
Comerica Park
(Detroit Tigers)
I-75
D
ay
t
9,
99
0
5
39
Henry Ford Health System (HQ)
New Red Wings arena (2017)
43
0
,
44
se
s
e
n
i.
m
74
,7
31
3
Carhartt (HQ)
153
112,527
Fairlane Town Center
US Government
Ford Motor Co (HQ)
12
2
2
5
,
11
i
Bus
$58
,52
6
Beaumont Health
Colleges
s
Henry Ford Community
College
17
0
,
5
AAA Michigan (HQ)
12
University of Michigan —
Dearborn
344,864 Residential Population
$51
,76
3
Ho
us
Wayne County Community
College
ld I
Combined enrollment: 85,600
nco
me
Legend
$50
,711
39
3 MILES
STA R WO O D Wayne State University
Schoolcraft College
I-94
THE MARKET
1,075,853
US Steel - Great Lakes Works
eho
THE CENTER
The Henry Ford Museum
and Greenfield Village
Three Area Casinos
12
24
m
i.
im
e
I-96
Fairlane Town Center
Demographics
Key Employers
Demographics
Population
PTA1
1,445,982
2021 projection
459,779
948,237
1,408,016
-3.0%
-2.4%
-2.6%
3.7%
White
49%
49%
49%
71%
Black
46%
42%
43%
13%
Asian
1%
3%
2%
5%
Hispanic Ethnicity
4%
8%
6%
18%
37
38
38
38
% age 15-24
14%
13%
14%
14%
% age 25 to 44
25%
26%
26%
26%
% age 45 to 64
26%
27%
26%
26%
2016 estimate
181,883
393,162
575,045
2021 projection
177,940
386,711
564,651
35%
31%
32%
34%
$51,549
$51,985
$51,847
$77,135
22%
23%
22%
36%
$55,203
$56,930
$56,386
$83,619
52%
50%
51%
59%
Average
Household
Income
2016 estimate
Education
% college educated
% earning $75,000+
2021 projection
1-MILE
business establishments
daytime employment
3-MILE
5-MILE
THE MARKET
STA R WO O D 10-MILE
401
5,017
11,522
44,043
19,443
74,731
129,990
542,878
1 Primary Trade Area 2 Secondary Trade Area 3 Total Trade Area
THE CENTER
Dearborn rated “Extremely
Livable” by Areavibes.com
971,922
2016 households with kids under 18
Business &
Employment
US Avg
474,060
Median Age
Households
TTA3
2016 estimate
% growth 2016–2021
Population
By Race
STA2
Fairlane Town Center
Fairlane Town Center is #1
Shopping Destination in
Dearborn
—Tripadvisor.com
Dearborn among “Best
Cities to Live in Michigan” by
CreditDonkey.com
Predominant Market Lifestyle Segments
THE CENTER
THE MARKET
STA R WO O D Fairlane Town Center
Sustaining Families—39%
•Urban, multi-cultural mix
•Younger to middle-age
•Middle-class families, blend of
kids, singles and couples
•Modest lifestyles, aspirational
shoppers
•Enjoy a wide variety of media
Cautious Traditionalists—14%
•Over 55 year-old mix of
singles and couples
•High rate of home ownership
•Fans of reading, home-based
hobbies and travel
•Enjoy eating out at family
restaurants
•Pursue entertainment outside
the home
Young Achievers &
Accumulators—10%
•Married, upper-middle class
families with children
•Tech savvy singles and couples
•Mix of mid-career, professional
and managerial jobs
•Enjoy the outdoors and
entertainment activities
•Favor team sports and
kid-friendly technology
Midlife Success—9%
•Singles & couples in their 30s
and 40s
•Wealthiest of the Younger
Years class
•College-educated with sixfigure incomes
•Executive and professional
jobs
•Fans of technology, financial
products, and travel
Starwood Retail Partners: A New Kind Of Owner For A New
Generation Of Retail
Starwood Retail Partners is not your father’s — or your grandfather’s —
landlord. We’re acquiring, redeveloping, managing, leasing and
operating the next generation of shopping centers for a new
generation of shoppers: active, exciting community cores for an
increasingly interconnected consumer.
Owned by Starwood Capital Group, we’ve grown our portfolio to 30
centers in 16 states across the United States since our founding in 2012,
working with top-tier investment firms to help finance our properties,
and employing the talents and skills of the most creative professionals
in the business to maximize their value.
We build solid relationships and partner with our retailers to ensure
that they are in the right property at the right time, with the right deal
to support their success now and in the future. We invest in innovative
technologies that help our properties become more productive, our
stores more exciting and our shoppers more engaged.
We understand that ultimately, as an owner, as an employer and as a
citizen of our communities, it’s not about property, it’s about people.
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Metreon
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Solano Town Center
Illinois
The Arboretum of South Barrington
Chicago Ridge Mall
Louis Joliet Mall
The Promenade Bolingbrook
Colorado
Belmar
Connecticut
Blue Back Square
Florida
The Mall at Wellington Green
Westland Mall
Georgia
The Collection at Forsyth
North Carolina
Northlake Mall
Indiana
Southlake Mall
Ohio
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Great Northern Mall
SouthPark Mall
Kentucky
Hamburg Pavilion
Texas
The Shops at Willow Bend
Bryant Siragusa / National Director, Restaurants & Entertainment /
214.771.2003 / [email protected]
Michigan
Fairlane Town Center
The Mall at Partridge Creek
Virginia
MacArthur Center
Stony Point Fashion Park
Bill Cikalo / Director, Big Box Leasing & Development / 312.283.5121 /
[email protected]
Montana
Rimrock Mall
Washington
Capital Mall
Kitsap Mall
Michael Powers / Vice President, Leasing - East / 312.242.3208 /
[email protected]
Nebraska
Gateway Mall
Chuck Bechara / Director, Leasing / 330.501.7233 /
[email protected]
Ed Coury / Senior Vice President, Leasing / 312.242.3217 /
[email protected]
Sources: The Nielsen Company; State Department of Transportation; State and Local Economic Development Resources
Starwood Retail Partners
1 East Wacker Drive Suite 3600 Chicago, IL 60601
www.starwoodretail.com
11/16/16
THE CENTER
T H E M A R K ET
STA RWO O D
Fairlane Town Center