MTS Launches Lowest Voice Tariff For Its Customers In Kolkata and RoWB Circles
~Customers to get lowest call rates on both MTS and other networks on buying a special tariff voucher of just Rs 26~
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Special tariff voucher of Rs 26 to enable local calls from MTS to other network at just 1.2 paise/3 sec
(i.e.24paise/min) and local MTS to MTS calls at 1.2 paise/6 sec (i.e.12 paise/min).
Tariff voucher to have an easy to utilise validity of 28 days.
Vouchers to be made available to MTS customers in Kolkata and RoWB circle through a robust network of over
33000 retailers across Kolkata and RoWB circle.
Offering will be extensively promoted using wall paintings and other innovative out of home (OOH) media.
Kolkata, Wednesday, 10th September, 2014 –Sistema Shyam TeleServices Limited (SSTL) that provides telecom services
under the brand MTS today announced the launch of a special tariff voucher of Rs 26 for its customers in Kolkata and
Rest of West Bengal (RoWB) circles. The tariff voucher will enable lowest call tariffs for MTS Customers in comparison
to any other mobile operator in the two circles. The voucher benefits include local calls from MTS to other network at
1.2 paise/3 sec (i.e. 24 paise/min) and MTS to MTS local calls within the Kolkata and RoWB circles at 1.2 paise/6 sec
(i.e. 12 paise /min).
According to Rajiv Gupta, Chief Operating Officer of Kolkata and West Bengal circle, “The special tariff voucher of Rs 26
offers unmatched tariffs that are especially tailor made to cater to the extensive communication needs of our customers
and empower them with the freedom to stay connected with their friends, family and business associates. We are
promoting the product aggressively by making use of innovative OOH media. We are confident that both our existing
and new customers will find the product extremely appealing.”
The plan has been designed keeping in mind the communication needs of customers in the upcoming festive season.
The special tariff voucher will be promoted extensively not just in Kolkata but also smaller towns for greater visibility and
awareness about the product. The Company plans to explore innovative media like wall paintings, food carts, auto
rain-covers, bus seats, etc. to reach out to customers even in the remotest corners of RoWB.
About Sistema Shyam TeleServices Ltd
Sistema Shyam TeleServices Ltd. (SSTL) is a venture, involving equity participation by Sistema JSFC {LSE: SSA} of Russia, the Russian
Federation and the Shyam Group of India. Sistema is the majority shareholder in the Company which operates its telecom services
under the MTS brand. MTS is well recognized in India and worldwide for its commitment to high quality and innovative telecom
solutions. MTS has recently been ranked by Millward Brown as 82nd most valuable brand in the world.
For More Information, please visit www.mtsindia.in
Abhinav Kumar
Corporate Communications, MTS India
+91 9136001641
[email protected]
Pashyanti Shukla
Adfactors PR
+91 9654268426
[email protected]