RealPlayer
RealPlayer
Parent Company
RealNetworks
Category
Software products
Sector
Media and Entertainment
Tagline/ Slogan
Play.download.organize.share
USP
1/4
RealPlayer
A Cross media player which supports a wide range of music formats
STP
Segment
Computer users
Target Group
Media Entertainment seekers
Positioning
Positioned as a premium player for media
SWOT Analysis
Strengths
2/4
RealPlayer
1. Supported by many platforms and music formats
2. Early market entrant
3. Available in multiple languages which brings international presence
4. Contains many other additional features like playlist editor, media library etc.
5. It is available in languages like English, Chinese, German, French, Korean, Italian, Japanese and Por
Weaknesses
1.Market share is limited due to the presence of Windows media player, iTunes
Opportunities
1. To provide service across various mobile platforms
2. Provide more integrated service offerings like online support
3. Extend reach to customers by improved support and increased innovations
Threats
1. Excessive adware present in the software causes inconvenience to customers
2. Competitive software products providing media entertainment
3. Improved functionalities and offerings by various competitors
Competition
Competitors
3/4
RealPlayer
1. VLC media player
2. Windows Media Player
3. QuickTime
4/4