SERVICE
PROTOCOLS
BOTANICAL THERAPY SCALP AND HAIR TREATMENTS
™
PRAMĀSANA SCALP AND HAIR TREATMENT
SUPPLIES
Pramāsana™ Exfoliating Scalp Brush
Pramāsana™ Purifying Scalp Cleanser
Pramāsana™ Protective Scalp Concentrate
Facial Tissue + Aveda Comb
TIME
45 minutes
PROCESS
APPLICATION TECHNIQUES
TIMING
Massage the guest’s scalp with the
pramāsana™ exfoliating scalp brush
(Massage 1*).
Share that the brush gently exfoliates the scalp
to help loosen build-up and impurities and
increase microcirculation.
2 minutes
SCALP BRUSH
SCALP CLEANSE
SCALP MASQUE
24
1
2
Begin the Stress-Relieving Shampoo Ritual.
NOTE: Prior to application, pour the
pramāsana™ purifying scalp cleanser into a
15 ml applicator bottle.
To make the pramāsana™ purifying scalp
cleanser application and massage easier, wet
the guest’s hair with a spray bottle or at the
shampoo bowl.
Gently massage the guest’s scalp (Massage 2*).
Share that the product cleanses and purifies the
scalp, removes pollution, exfoliates and
instantly balances sebum levels.
3
Apply the appropriate high-performance
shampoo. Share the product benefits.
Rinse the scalp cleanser and shampoo from the
guest’s hair, and complete the Stress-Relieving
Shampoo Ritual.
4
Part the guest’s hair in wide sections, and apply
pramāsana™ nourishing scalp masque to the
scalp and roots with a brush applicator.
5-10 minutes
16 minutes
PROCESS
APPLICATION TECHNIQUES
TIMING
SCALP MASQUE
5
Massage the guest’s scalp (Massage 3*).
NOTE: The guest may notice a cooling and
tingling sensation.
16 minutes
HAIR TREATMENTS &
HAND RITUAL
6
Pour 15 ml of the recommended treatment
product (damage remedy™ penetrating protein
or dry remedy™ penetrating moisture) into a
clean, dry spray bottle. Share the treatment
benefits (Moisture Treatment: Improves dry hair
by 86%,* Repair Treatment: Improves the
condition of damaged hair by 84%*).
5 minutes
Application
SCALP CONCENTRATE
7
Section the guest’s hair into quadrants.
8
In the first quadrant, take ¼" subsections, spray
the treatment product along the length of the
subsection, place the subsection between two
fingers and slide them down the length of the hair.
9
Gather the entire subsection in the palm of your
hand, spray the ends with the treatment product
and gently squeeze the hair to ensure saturation.
10
Repeat in the remaining quadrants, and comb
through the guest’s hair.
11
Apply the recommended treatment masque
(damage remedy™ intensive restructuring treatment or dry remedy™ moisturizing masque) to
the guest’s hair.
12
Apply steam, heat or a hot towel to the guest’s
head for up to 10 minutes.
Perform the Stress-Relieving Hand Ritual.
13
Rinse the treatment products from the guest’s
scalp and hair. Remove excess water from the
hair with a towel.
14
Part the guest’s hair from the front hairline to
the back hairline. Apply pramāsana™ protective
scalp concentrate to the guest’s damp scalp
with the dropper applicator. Repeat in five more
sections to cover the entire scalp. Do not rinse.
NOTE: Do not touch the dropper to the
guest’s scalp.
Share that the product helps balance sebum
levels, preserve the scalp barrier and protect the
scalp from environmental aggressors.
5 minutes
Process
2 minutes
APPLY THE RECOMMENDED LEAVE-IN TREATMENT, AND PERFORM THE SCHEDULED SERVICE.
25
BOTANICAL THERAPY SCALP AND HAIR TREATMENTS
™
PRAMĀSANA SCALP TREATMENT
SUPPLIES
Pramāsana™ Exfoliating Scalp Brush
Pramāsana™ Protective Scalp Concentrate
Pramāsana™ Purifying Scalp Cleanser
15 ml Applicator Bottle (for Pramāsana™
Purifying Scalp Cleanser)
Hair Colour Brush (for Pramāsana
Nourishing Scalp Masque)
Hair Colour Bowl (for Pramāsana™ Nourishing
Scalp Masque)
Comb
Towel
™
PROCESS
SCALP BRUSH
SCALP CLEANSE
SCALP MASQUE
26
1
TIME
30 minutes
APPLICATION TECHNIQUES
TIMING
Massage the guest’s scalp with the
pramāsana™ exfoliating scalp brush
(Massage 1*).
Share that the brush gently exfoliates the scalp
to help loosen build-up and impurities and
increase microcirculation.
2 minutes
2
Begin the Stress-Relieving Shampoo Ritual.
NOTE: Prior to application, pour the
pramāsana™ purifying scalp cleanser into a
15 ml applicator bottle.
To make the pramāsana™ purifying scalp
cleanser application and massage easier, wet
the guest’s hair with a spray bottle or at the
shampoo bowl.
Gently massage the guest’s scalp (Massage 2*).
Share that the product cleanses and purifies the
scalp, removes pollution, exfoliates and
instantly balances sebum levels.
3
Apply the appropriate high-performance
shampoo. Share the product benefits.
Rinse the scalp cleanser and shampoo from the
guest’s hair, and complete the Stress-Relieving
Shampoo Ritual.
4
Part the guest’s hair in wide sections, and apply
pramāsana™ nourishing scalp masque to the
scalp and roots with a brush applicator.
NOTE: If performing the Moisture or Repair
Treatment with this service, skip the remaining
steps, and begin the recommended hair treatment.
5
Comb the masque through the guest’s hair to
evenly distribute the product.
5-10 minutes
16 minutes
PROCESS
SCALP MASQUE
SCALP CONCENTRATE
APPLICATION TECHNIQUES
TIMING
6
Massage the guest’s scalp (Massage 3*).
NOTE: The guest may notice a cooling and
tingling sensation.
16 minutes
7
Apply steam, heat or a hot towel to the guest’s
head for up to 10 minutes.
Perform the Stress-Relieving Hand Ritual.
Section the guest’s hair into quadrants.
8
Rinse the masque from the guest’s scalp and
hair. Remove excess water from the hair with
a towel.
9
Part the guest’s hair from the front hairline to the
back hairline. Apply pramāsana™ protective
scalp concentrate to the guest’s damp scalp
with the dropper applicator. Repeat in five more
sections to cover the entire scalp. Do not rinse.
NOTE: Do not touch the dropper to the guest’s
scalp. Share that the product helps balance
sebum levels, preserve the scalp barrier and
protect the scalp from environmental aggressors.
2 minutes
APPLY THE RECOMMENDED LEAVE-IN TREATMENT, AND PERFORM THE SCHEDULED SERVICE.
27
BOTANICAL THERAPY SCALP AND HAIR TREATMENTS
™
PRAMĀSANA EXPRESS SCALP TREATMENT
SUPPLIES
Pramāsana™ Exfoliating Scalp Brush
Pramāsana™ Protective Scalp Concentrate
Pramāsana™ Purifying Scalp Cleanser
15 ml Applicator Bottle (for Pramāsan™
Purifying Scalp Cleanser)
TIME
15 minutes
PROCESS
APPLICATION TECHNIQUES
TIMING
Massage the guest’s scalp with the
pramāsana™ exfoliating scalp brush
(Massage 1*).
Share that the brush gently exfoliates the scalp
to help loosen build-up and impurities and
increase microcirculation.
2 minutes
SCALP BRUSH
SCALP CLEANSE
SCALP CONCENTRATE
1
2
Begin the Stress-Relieving Shampoo Ritual.
NOTE: Prior to application, pour the
pramāsana™ purifying scalp cleanser into a
15 ml applicator bottle.
To make the pramāsana™ purifying scalp
cleanser application and massage easier, wet
the guest’s hair with a spray bottle or at the
shampoo bowl.
Gently massage the guest’s scalp (Massage 2*).
Share that the product cleanses and purifies the
scalp, removes pollution, exfoliates and
instantly balances sebum levels.
3
Apply the appropriate high-performance
shampoo. Share the product benefits.
Rinse the scalp cleanser and shampoo from the
guest’s hair, and complete the Stress-Relieving
Shampoo Ritual.
4
Part the guest’s hair from the front hairline to the
back hairline.
Apply pramāsana™ protective scalp
concentrate to the guest’s damp scalp with the
dropper applicator. Repeat in five more sections
to cover the entire scalp. Do not rinse.
NOTE: Do not touch the dropper to the
guest’s scalp.
Share that the product helps balance sebum
levels, preserve the scalp barrier and protect the
scalp from environmental aggressors.
APPLY THE RECOMMENDED LEAVE-IN TREATMENT, AND PERFORM THE SCHEDULED SERVICE.
28
5-10 minutes
2 minutes
BOTANICAL THERAPY SCALP TREATMENTS
™
PRAMĀSANA RITUAL
SUPPLIES
Pramāsana™ Purifying Scalp Cleanser
TIME
Adjust service time by 2 mins to incorporate an
introduction to Pramāsana™.
PROCESS
APPLICATION TECHNIQUES
TIMING
CONSULTATION AND
SCALP ANALYSIS
1
Perform your regular service consultation
including scalp analysis – for guests who have
dry scalp say, "It looks like you do have some
dryness, so as part of your shampoo experience
I'd like to introduce you to Pramasana-Aveda's
newest innovation- which is a gentle, yet deep
cleanser that exfoliates and purifies the scalp"
2 minutes
SCALP CLEANSE
2
Guide guest to lie back in the shampoo basin.
Wet the hair.
Dispense pramāsana™ purifying scalp
cleanser (15ml) and have the guest experience
the aroma. In the sink, section the hair and apply
to scalp.
Continue in 1" sections until entire scalp
is covered.
Provide a 30-60 second scalp massage as you
would in a regular shampoo experience –
do not rinse.
Apply the Shampoo that was discussed in the
consultation that meets the hair needs of the
guest - apply over the cleanser.
Rinse shampoo and cleanser and apply
conditioner. (Usual massage at this point is
omitted) Rinse.
5 minutes
SCHEDULED
SERVICE
3
Return guest to the hair chair – look at the scalp
and comment on the results, "the Pramasana
cleanse has made a huge difference – let’s
pre-book you for the full Pramasana Service next
time you’re in."
Complete scheduled service.
HOME CARE
4
During the Home Care conversation, educate
the guest about the pramāsana™ exfoliating
scalp brush, protective scalp concentrate, and
purifying scalp cleanser.
29