TM INSIDE LOLALANDIATM ISSUE: NOVEMBER 2016 Welcome to the first issue of Inside Lolalandia™, where we share exciting Lola Lola™ developments with our trusted team and partners. This November marks a momentous occasion with the passing of Prop 64, and the overwhelming approval of adult marijuana use by California voters. As a well-established California brand, we are thrilled to be positioned to blaze the trail of the adult use market. We created Lola Lola™ in 2015 knowing that one day soon our state would represent the largest cannabis market in America. We now find ourselves in the position to lead the 2018 adult use retail boom with an established consumer brand, a premium and market-tested product line, and streamlined operations. We could not be more thankful for our success thus far and our opportunity to continue delivering experiences that inspire the expansion of the mind, community, and overall wellbeing of humanity. “It’s hard to believe how far we’ve come in a year. We’ve gone from a single idea, to a family-run and (literally) garage operated startup, to a full-scale business with over 50 retail partners in the Bay Area and Los Angeles. Of course our work has just begun, and this winter we’ll continue on our path aiming to fulfill production goals of 25,000 product units per month. A huge thank you to our growing team and partners who have helped to make this dream a reality.” CONTENTS LOLA LOLA™ GROWTH AT A GLANCE PAGE 2 • GROWTH HIGHLIGHTS • LOLA LOLA™ IN THE NEWS • TOP ACCOUNTS • BRAND CAMPAIGN TRIBE CALLED LOLA PAGE 4 • OAKSTERDAM RECOGNIZES MICHAEL JR • JON THE FAMILY! WE ARE HIRING • LEADERSHIP AND NEW HIRES • TEAM SPOTLIGHT: MATT GEDDES • PARTER SPOTLIGHT: ZOE PHILLIPS NEW PRODUCT FEATURES PAGE 6 • WE’RE 100% CLEAR • DISPOSABLE DAY & NIGHT VAPES • SUPERFRESH CONES • WE WAX LOLALANDIA™ ON THE MAP PAGE 7 • LA LA LAND WELCOMES LOLALANDIATM • LOLA LOLA™ + SHOW GROW = • DEMO DAYS & SPONSORSHIPS • OUR FACILITIES - Mike Garganese Sr., Founder & CEO LOLA LOLATM www.lolalola.com #lolalandia 1 LOLA LOLA™ GROWTH AT A GLANCE GROWTH HIGHLIGHTS LOLA LOLA™ IN THE NEWS > 6 Unique Product Lines 50+ Retail Partners 3,000 SF Fulfillment Center 10,000 SF Fully Licensed Cultivation Site in Progress Lola Lola™ keeps catching the eye of industry publications with our commitment to innovative design and exceptional product quality. See recent features below or check out all of our news stories on our new website page: lolalola.com/news High Times, High Expectations: 21 Cannabis Brands to Watch Dope Magazine, Destination Brand MG Magazine, A Good Package Always Tells A Good Story TOP ACCOUNTS IN OCTOBER! LOLA LOLATM www.lolalola.com #lolalandia 2 BRAND CAMPAIGN Lola LolaTM is building brand awareness with a print campaign in Dope Magazine designed to celebrate creativity, community and the magical qualities of cannabis. LOLA LOLATM www.lolalola.com #lolalandia 3 OUR TRIBE OAKSTERDAM RECOGNIZES MICHAEL JR! Michael Jr. was chosen as Alumni of the Month from Oaksterdam University. Their exclusive interview with Mike about Lola Lola™ was sent out to the university’s entire mailing list and featured on their website homepage. Thanks for representing, Mike! Read the full interview here! http://oaksterdamuniversity.com/alumnisuccess-story-michael-garganese-jr/ JOIN THE FAMILY! LOLA LOLATM IS HIRING. Lola Lola™ is currently interviewing for a number of key positions within the Lola Lola™ family, including an Operations Manager to lead product production and supply chain of our retail products, an Extraction Specialist with botanical background to create even higher quality Lola Lola™ products, a Cultivation/Production Manager to help us prepare for the new legal landscape ahead of us, and an Office Manager to keep daily operations running smoothly. • Operations Manager, Bay Area • Extraction Specialist, Bay Area • Cultivation/Production Manager, Mendocino Co. • Social Media/Ecomm Manager, Bay Area • Office Manager, Bay Area • Sales Representatives, N. and S. California • Business Development, Bay Area • Production Assistants, Bay Area • Retail Driver/Brand Ambassador, Bay Area Send resumes to [email protected] LOLA LOLATM LEADERSHIP AND NEW HIRES Michael Garganese Sr., Founder & CEO | [email protected] Michael Garganese Jr., Co-Founder | [email protected] Curtis Ropp, Director of Sales | [email protected] Nicholas Errichetto, Director of Product Development | [email protected] Matt Geddes, Director of Sales, Los Angeles | [email protected] Please join us in welcoming our newest team member, Matt Geddes, to Lolalandia™! LOLA LOLATM www.lolalola.com #lolalandia 4 TEAM SPOTLIGHT. MEET MATT GEDDES! Why did you want to be a part of Lola Lola™? I want to be a part of Lola Lola™ because I know this is going to be the company to show the world the true characteristics and healing properties that this incredible plant can offer. In the fifteen years I’ve been in this industry, I’ve never met a group of people so passionate, so dedicated, so loving and so eager to show the world this beautiful plant. I know I found my home because I found people who are not only as passionate and driven as I am, but just as big of geeks as me when it comes to cannabis. What’s your Lolalandia™ magic power? I have a magical gift of spreading insane amounts of love. Whether it be a joint, a dab, a hug or a smile, my magical powers are to make you feel great. Which brands do you admire most in the cannabis industry (besides Lola Lola™ of course)? I don’t have one particular brand that I admire the most in this industry. The brands I admire are the ones that are actually helping, the ones giving back to our society—free medicine to cancer patients, food for the homeless, money for shelters. Any brand that helps and gives back in my opinion is an amazing brand. What’s the last book you read? Tribal Leadership, by Dave Logan, John King and Halee Fischer Wright What’s your favorite strain? My favorite strain would have to be the original skunk #1 A phenotype that was originally created in 1972. This is the perfect terpene profile. Skunk 1 is a cross between Afgani, Acapulco Gold and Colombian Gold. These are all father strains to some of the most popular genetics today. Girl Scout Cookie in my opinion is the closest to the original Skunk 1 when it comes to flavor, high and profile. It’s my go-to strain when I can’t find Skunk 1. PARTNER SPOTLIGHT. MEET ZOE PHILLIPS! What is your company name and position? I’m a Partner and Creative Director at RADbranding. Why did you want to be a part of Lola Lola™? It was the people (“The Mikes”, as we call them) and their vision to create something great. It’s not every day you get to partner with a team that shares the same enthusiasm about creating a groundbreaking brand and, of course, that can back it up with a pretty amazing product. We all wanted to make something beautiful, something that would stand out—to be pioneers within this category. Over the years we have become a family of sorts, which really embodies the true essence of the Lola Lola brand itself – it’s all about love and the magic that ensues when part of Lolalandia. What’s your Lolalandia™ magic power? That’s a tricky one. Passion is definitely a magical power. I have heaps of passion for design. I also have a burning passion to help all kinds of animals. Which brands do you admire most in the cannabis industry (besides Lola Lola™ of course)? I’d have to say Kiva has always been one of my favorites. Their edible range is beautiful, well thoughtout and intelligently designed. Another brand that really stands out is Lord Jones’ high-end design. It looks like it should be on shelves at Barneys New York. These are the kinds of brands, along with Lola Lola, that are changing the face of the cannabis industry. What’s the last book you read? I have a 6-month old daughter, so I’m mostly reading children’s books to her. That said, I’m currently juggling between Moonwalking with Einstein by Joshua Foer and Adultery by Paolo Coelho. LOLA LOLATM www.lolalola.com #lolalandia 5 NEW PRODUCT FEATURES! WE’RE 100% CLEAR. Coming out of the San Diego Cannabis Expo in July, we were able to solidify our relationship with a new state-of-the-art extraction facility, moving all Lola Lola™ vape products to the solvent-free, clear method of extraction. The result is our 100% pure and uncut Golden Clear™ oil, recognized for its superior aroma, taste, purity and consistency. We first brought our Golden Clear™ to market with our vape cartridges, featuring our most popular strains: Lemon OG, Sunset Sherbet and Tangie. This month, we will introduce two new cartridge strains: Sour Diesel and Jack Herer. We are also thrilled to bring Golden ClearTM to market in our premium disposable vapes, and proud to be the first to market with pushbutton technology in a disposable device. The disposable vape will be available in Sour Diesel and Jack Herer, and offer 70%+ THC content. Look for these to be on shelves in the new year. Golden Clear™ oil (500MG) DISPOSABLE DAY & NIGHT VAPES Also in production for Q1 2017 launch, our disposable daytime and nighttime vapes feature 30-40% THC content and are also loaded with pure Golden Clear™. The daytime/nighttime vapes are an intuitive way for customers to rise and shine with sativa blends, or rest and recharge with indica blends. The product will initially launch with Orange Oracle and Lola Lime for daytime, and Astral Apple and Karma Berry for nighttime. 3 Cone Kit (1.5G) SUPERFRESH CONES In September, we retooled our cones kit packaging to further enhance freshness, flavor and convenience. The kit features 3 individually tubed cones, and the lighter has been removed for shipping and safety concerns. WE WAX. This fall we effectively figured out how to scale our signature “wax heart” production in order to meet client demand. This trademark Lola Lola™ design is just another example of how we effectively build our brand in the details of all our products and experiences. Look for full-scale productivity come December. LOLA LOLATM www.lolalola.com Wax (1G) #lolalandia 6 LOLALANDIATM ON THE MAP LA LA LAND WELCOMES LOLALANDIATM Lola Lola™ is off to an amazing start in Los Angeles, having secured 25 new retail partners in our first two months in market. We are excited to be represented by Matt Gedes. Matt comes to us from an executive sales position at Bloom Farms, where he worked for the past two years. LOLA LOLA™ + SHOW GROW = Show Grow is one exciting new partnership coming out of the LA market that we’d like to call attention to. The company owns and operates 16 shops in Southern LA, as well as one in Las Vegas, NV. Show Grow contacted Lola Lola™ directly when the buyer came across our brochure in a sample box. Show Grow is interested in promoting our NoCal, sun-kissed artisanal flower, and is equally excited about our concentrates. We’re thrilled to be working with this retail trendsetter! FALL DEMO DAYS & SPONSORSHIPS Lola Lola™ partnered with the following local retail partners to engage customers with product samples and promotions: • Shambhala, San Francisco • Magnolia, Oakland • Caliva, San Jose • NHCC, Los Angeles • New West Summit, San Francisco (Bag Sponsor) • DOPE Election Event, San Francisco (Sponsor) • DOPE Golden Ticket Party, Las Vegas (Sponsor) • MJ Biz Conference, Las Vegas (Exhibitor) We’re looking forward to generating more customer engagement with Lola Lola™ Demo Days this winter, and will continue developing industry relationships through our presence at prominent trade events, including the November MJ Biz Conference in Las Vegas where we looked to secure partnerships in other regulated states. (Look for updates from MJ Biz Conference in our next issue of Inside Lolalandia™!) LOLA LOLATM www.lolalola.com #lolalandia 7 OUR FACILITIES Lola Lola™ Farms Our cultivation facility in Mendocino has completed its first two rounds of licensing regulation. In October/November, we harvested our new strains which will be featured in flower, cone and Golden Clear™ products: Sweet & Sour OG, Chem Dawg, Purple Diesel, Blackberry Kush and Cookies OG. This December/January, we will initiate the planned expansion of our greenhouse facilities up to 10,000 SF under new Mendocino Law, featuring state-of-the-art light deprivation technology. Lola Lola™ Fulfillment & Sales Center In October, we opened our 3000 SF production and sales facility in the Bay Area, allowing us to step up production to meet sales demands. The facility will house inventory and process fulfillment of all orders, as well as provide office space for our sales and executive team. We are pleased to announce additional product scaling and improvements available through our investment in state of the art equipment. Our new cartridge filling machine allows 100 units to be filled in just minutes, and at scale can effectively produce thousands of units daily. Our new heart wax molds and CNC filling machine will also make it possible to produce thousands of units daily. A big thanks to Michelle Trumpler at RG Creations for managing the build-out of our new facility. LOLA LOLATM www.lolalola.com #lolalandia 8 AS ALWAYS, DREAM BIG AND MAKE THE MAGIC HAPPEN LOVE, LOLA LOLATM www.lolalola.com #lolalandia 9
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