Gymnázium a Střední odborná škola,
Rokycany, Mládežníků 1115
Číslo projektu:
CZ.1.07/1.5.00/34.0410
Číslo šablony:
II/2
Název materiálu:
Mass media
Ročník:
3. a 4. ročník
Identifikace materiálu:
SIL_22_Mass media
Jméno autora:
Mgr. Alena Silbernáglová
Předmět:
Anglický jazyk
Tematický celek:
Maturitní témata SOŠ
Anotace:
Materiál obsahuje prezentaci pro 3. část
maturitní zkoušky SOŠ. Prezentace se skládá
z osnovy k danému tématu, výkladové části a
konverzačních otázek.
Datum:
14. 4. 2013
MASS MEDIA
Mass media
T1: TV, magazines,
radio, newspapers
T2: Compare newspapers
and Internet news
Accessibility
Popularity
Costs
Offer (e.g. programmes,
channels, stations, types)
• Content
• Other
•
•
•
•
•
•
•
•
•
•
History
Accessibility
Costs
Content
Your preferences
Other
T1 – Mass media
mass media
= sources of information and news *(OALD)
- reach and influence large numbers of people
- powerful tool – can help (e.g. charity) or be
misused (not true information)
- the most common types:
newspapers
magazines
radio
television
T1 - TV
TELEVISION
= a device with a screen on which you can watch
programmes with moving pictures and sounds*(OALD)
• accessibility
commercially available since 1920s
before 1970s „black and white“
these days new technologies, e.g. plasma TV…
• popularity
one of the most widespread media
sometimes more than one in one household unit
• costs
depends on a source:
an annual fee to state, a fee to cable TV, satellite (a price
for a device), internet TV (depends on internet access)…
• offer
state TV – basic service (information from politics,
economics, culture, sport, weather forecast…)
cable TV/ satellite – specialised channels (film, music,
sport, documentary…)
• content
news, morning programmes, entertainment programmes
(game shows, talk shows, reality shows…),movies, serials,
commercials…
T1 - Magazines
MAGAZINES
= a type of thin book with a paper cover that contains
stories, articles, photographs etc., often on a particular
topic (e.g. fashion, gardening, sport, cars…) *(OALD)
• accessibility
printed weekly, monthly…
available at newsagents, big stores…
• popularity
hobby magazines - everyone can find something of
his/ her interest
• costs
more expensive than newspapers
contains more pages/ more information, printed on
better quality paper (glossy magazines = printed on
shiny paper)
• offer
different topics
lifestyle magazines (fashion, health, cosmetics…)
specialised magazines (economics, foreign languages,
history…)
• content
articles, stories, interviews, crosswords, horoscopes,
quizzes, advertisement…
T1 - Radio
RADIO
= a device used for listening to programmes that are
broadcast to the public *(OALD)
• accessibility
the second oldest type of media after newspapers
a part of many devices, e.g. car, MP3 player,
mobile phone…
• popularity
used both in private (home) and public places
(restaurant, shop…)
• costs
a fee to a state cheaper than a fee for TV
• offer
different types of radios:
news radio (e.g. BBC…)
music radio – various genres (rock, pop, country…)
mainstream radio – both music and news
• content
news (current affairs, traffic warnings, weather
forecast…), discussions, interviews, sports matches,
„morning shows“, culture tips, music…
T1 - Newspapers
NEWSPAPERS
= a set of large printed sheets of paper
containing news, articles, advertisements *(OALD)
• accessibility
printed regularly – once a day or once a week except
Sunday
available at newsagent's, grocery shop,
supermarket…
• popularity
one of the most popular media mainly with older
generation
read everyday by millions of people
• costs
cheap – depends on type of newspaper and number of
supplements (= an extra separate section, often in the
form of a magazine, that is sold with a newspaper)
discount with a year subscription (= an amount of money
you pay, usually once a year, to receive regular copies of a
newspaper or magazine)
• offer
information about current events/ issues and news
contains a lot of topics, e.g. politics, economics, crime,
culture, sport, foreign affaires, weather forecast, TV
guide, entertainment (horoscopes, crosswords, comic
strips…), advertisement…
• content
depends on a type of newspapers:
broad sheet (a quality newspaper)
= a newspaper printed on a large size of paper
- generally considered more serious than
smaller /local newspapers
- distributed all over the country
local newspaper
= a newspaper focusing on local issues from the
given region
tabloid
= a newspaper with short articles and a lot of
pictures and stories about famous people
(gossips about celebrities)
- less serious than other newspapers
T2 - Internet news
vs.
newspapers
History
• newspapers
invented in 17th century
connected with the invention of a printing press by
Johannes Gutenberg (Germany)
these days – modern technologies for printing
newspapers (ink-jet, laser…)
• internet news
the end of 20th century – beginning of on-line news
number of on-line readers is getting higher
sales of printed newspapers go down because of that
Accessibility
• newspapers
newsagent´s, grocery shop, supermarket…
• internet news
Internet access is needed
in a lot of devices: PC, laptop, smartphone…
Costs
• newspapers
cheap - depends on a type of newspaper and its
supplements
• internet news
depends on Internet access (Wi-fi: free x fee to
internet provider)
Content
• newspapers
more details in comparison with internet news
more specialised articles
more reliable – journalists have more time to
verify the information
• internet news
updated information all the time
provide information faster than newspapers
information from all over the world
Your preferences
• newspapers
time to relax with morning coffee
supplements in a form of magazines (fashion,
housing…)
• internet news
quick source of information
a lot of types of on-line newspapers from
different parts of world
good for studying foreign languages
QUESTIONS
1. What is a role of media?
2. What should media do and not do?
3. What are the advantages and disadvantages of the
internet over traditional media?
4. Which type of media do you prefer? Why?
5. Do you think that newspapers have a future or will they
be replaced with online news?
6. Do you think you could live without the internet? Why?
Why not?
7. Should there be any censorship of the media?
8. Do you listen to the radio? Why? Why not?
9. Would you like to work for the media? Which one?
10. What magazines do your read and why?
Zdroje
• Obrazový materiál
Microsoft Office PowerPoint 2007 – klipart
• Publikace
SMITH-DLUHÁ, Gabrielle. Angličtina: otázky a odpovědi nejen
k maturitě. 1. vyd. Dubicko: INFOA, 2007, 231 s. Zrcadlový
text. ISBN 978-80-7240-489-6.
Oxford Advanced Learner's Dictionary. Oxford: Oxford
University Press, 2007. 7th. ISBN 0194001164. *(OALD)
Vytvořený materiál pochází z vlastních zdrojů autora, není-li uvedeno jinak.