KEI / IED Fashion and Design Semester Program
Sample Syllabus
COURSE TITLE: FASHION STYLING TECHNIQUES
IED TITLE: FUNDAMENTALS OF COMMUNICATION AND JOURNALISM 1 – For fashion - ABPC67
SEMESTER: FALL
DEPARTMENT AND SCHOOL
IED Moda – School of Fashion
COURSE DESCRIPTION
This course provides students with professional skills in the field of fashion and styling
communications. In the first year, they focus on the various specific professionals working in this
sector, understanding how they relate to the different approaches adopted to written and visual
communications, both in hard copy and online, and to their benchmark targets. The aspect of styling
interprets a variety of expressive registers and cultural contexts.
PRE-REQUISITE
There are no pre-requisites for this course.
COURSE OBJECTIVES
 To develop familiarity with the processes, the tools, the professional profiles and the
language of fashion communication and of the various approaches to fashion styling as a tool
for communicating. Introduction to the communication plan, analysing its strategic nature
and teaching them to understand its process and its objectives.
 To analyse and develop new media communication for the fashion industry.
 Develop the capacity for observing and analyzing fashion shows and develop ability to
“interpret” contemporary fashion trends.
 To develop their familiarity with the application of professional techniques of fashion styling
as a project for communicating a defined style.
COURSE HOURS AND CREDITS
3 US CREDITS
COURSE TEXTBOOKS AND READINGS
All readings and texts will be provided by the instructor during the course either in the form of
handouts or e-mailed PDF as well as assigned readings in the library. General course bibliography
includes:
Martin Margiela ed Rizzoli
A Magazine curated by.( every issue curated by a different fashion designer)
Un secolo di moda italiana, 1900-2000.Meltemi editore srl.
Giulia Ceriani, Roberto Grandi 2005.
Il mondo di Coco Chanel.Torino, Lindau.
Moda e design. Stili e accessori del Novecento . Milano, Pearson Paravia Bruno Mondadori.
Yves Saint Laurent: The Universe of Fashion, Rizzoli
FASHION NOW ed Taschen
A message for you ed Shelly Verthime,Guy Bourdin
Helmut Newton. Ed. Contrasto
i-D covers 1980-2010 di Taschen
FUTURE BEAUTY. 30 YEARS OF JAPANESE FASHION
Marc Jacobs Advertising 1998-2009 di Juergen Teller
Not in Fashion Mark Borthwick
Hussein Chalayan ed Rizzoli
Yohji Yamamoto ed Ligaya Salazar, V&A publishing
German Fashion Design ( 1946-2012) ed Distanz
Less is more.Minimalism in fashion, by Harriet Walker , ed Merrel.
Hussein Chalayan , Fashion and back. Ed Bijutsu shuppan sha.
Vogue model, the faces of fashion. by Robin Derrik and Robin Muir Ed Little Brown
Fashion. By Charlotte Feeling , ed H.F. Ullman
Styling. By Jacqueline Mc Assey and Clare Buckley, Ava publishing
Fashion and imagination about clothes and arts. Ed Art Ez press
Style city, how London became a fashion capital. By Robert O’ Byrne ed Frances Lincoln Limited
Helmut Newton polaroids.ed Taschen
Sarah Moon. ed Contrasto
Tim Walker. Pictures.
Mapplethore “The complete Flowers”.
Rockin’.The rockabilly scenes by Andrew Sailor, ed Merrel
The new gipsies by Iain McKell
Michel Comte Crescendo Fotografico. Carlo Cambi Editore
Peter Lindbergh ed Assouline
Paolo Roversi.Studio. ed Steidl
A gun for hire. Helmut Newton ed Taschen
Issey Miyake. Ed Taschen
D.P. FASHION ALGEBRA - Anna Piaggi - Leonardo Arte
ANNA CRONIQUE - Anna Piaggi & Karl Lagerfeld - Longanesi
BUFFALO: THE STYLE AND FASHION OF RAY PETRI - J. Morgan & M. Lorenz - Westzone
BLOW BY BLOW - Detmar Blow - HarperCollins
ISABELLA BLOW - M. Rink & P. Treacy - Thames & Hudson
I-DEAS OF A DECADE - i-D Magazine - Penguin Books
D.V. - Diana Vreeland - HarperCollins
DIANA VREELAND - Eleanor Dwight - Collins Design
WHY DON'T YOU...? AUDACIOUS ADVICE FOR FASHIONABLE LIVING: DIANA VREELAND THE
"BAZAAR" YEARS - Diana Vreeland & John Esten - Universe
VIVIENNE WESTWOOD AN UNFASHIONABLE LIFE - Jane Mulvagh - HarperCollins
VIVIENNE WESTWOOD - Claire Wilcox - V&A Publications
CARINE ROITFELD: IRREVERENT - Carine Roitfeld - Rizzoli International
A DASH OF DARING: CARMEL SNOW AND HER LIFE IN FASHION, ART AND LETTERS - Penelope
Rowlands - Simon & Schuster Ltd.
THE BEAUTIFUL FALL - Alicia Drake - Bloomsbury Publishing
WHEN PHILIP MET ISABELLA - Philip Treacy - Assouline
NEW ROMANTICS: THE LOOK - Dave Rimmer - Omnibus Press
THE LOOK: ADVENTURES IN ROCK AND POP FASHION - Malcolm McLaren, Paul Gorman and Paul
Smith - Adelita ltd.
STREET STYLE: FROM SIDEWALK TO CATWALK - Ted Polhemus - Thames & Hudson
SUBCULTURE: THE MEANING OF STYLE - Dick Hebdige - Routledge
SKINHEAD - Nick Knight - Omnibus Press
ENGLAND'S DREAMING - Jon Savage - Faber and Faber
PUNK - S. Colegrave & C. Sullivan - Cassell Illustrated
THE WICKED WAYS OF MALCOLM MCLAREN - Craig Bromberg - HarperCollins
DISCO BLOODBATH (a.k.a. PARTY MONSTER) - James St. James - Simon & Schuster
ELOGIO DELL'APPARENZA - Patrice Bollon - Costa & Nolan
FABULOUS NOBODIES - Lee Tulloch - Avon Books
All the numbers of The Face, Dazed and confused, i-D, Another Magazine, Self Service, Vogue Paris,
Pop, Bloom Acne paper, Ten, Tank.
Library and Study Spaces
IED Milan has a library at both the Via Sciesa and IED Moda (Via Pompeo Leone) campuses.


IED Via Sciesa campus Design Library- Address: Via Sciesa 3 - Opening Hours: 08.30 – 22.00
IED Moda - Fashion Library- Address: via Pietrasanta 14 - Opening Hours: 08:30 – 22.00
There are multiple open study spaces on both IED Milan campuses as well as access to computers
and printing facilities. Please check with the information desk for exact opening times.
FIELDTRIPS AND VISITS
Fieldtrips and visits are a very important component of this program and are an integral part of the
program. They are designed to complement what is learned in the classroom as well as serve as an
ongoing orientation to the field of design, fashion industry and city. Fiedltrips and visits are
tentatively scheduled and may change based upon availability of the instructor, guest speakers and
venue scheduling.
ASSIGNMENTS, PROJECTS AND EXAMS

Project and final examination
GRADING AND EVALUATION METHODS
Italian Grading System at IED
The Italian Grading System ranges from 18/30 to 30/30. The highest mark is 30/30 with distinction
(Lode). Exams grades under 18/30 are considered as “failed”. The following chart compares Italian
and US grading system and provides a translation of the numerical/letter value of Italian grades.
Local Grade Translation
30 (e lode) with distinction - exceptional
29-30 excellent
28-27 very good
26-24 good
Italian
Numerical
Grade
30
29
28
27
26
25
24
US
Letter
grade
A++
A+
A
AB+
B
B-
Italian
Numerical
grade
23
22
21
20
19
18
17
US
Letter
grade
C+
C
CD+
D
DF
IED Credits Crediti Formativi: Crediti Formativi (CF) measure the student workload for the
completion of a course, including workshop activities and individual study required of the student to
gain knowledge and ability in the educational activities provided for by the study and examination
regulations for the course in addition to the time in the classroom. Each credit (CF) corresponds to
twenty five hours of work, including theory lessons, workshops, projects and individual study. A IED
class hour is equal to 60 minutes of instruction.
IED follows the European Credit Transfer System in evaluating and granting credit for courses.
Conversion of IED Credits to US system: IED bases equivalency calculations on the “standard” credit
transfer formula used by the majority of US universities based on one credit being equal to 15
contact hours (academic hours) and that an “academic hour” is defined as 50 minutes in length. In
approximating the equivalent possible credit using the US credit system, IED employs the following
calculation. Final credit award and transfer is made only by the student’s home university.
ATTENDANCE POLICY
Students who are absent for more than 20% of total class meetings, including fieldtrips and courserelated activities will not receive a passing grade. Exceptions for medical and personal emergencies
are handled on a case by case basis in collaboration with the program coordinator.
LESSON PLAN AND LECTURE TOPICS
Theory: The teaching method consists of series of classroom lectures devoted to explaining the
subjects in question in detail, using audiovisual supports and moments when the lecturers interact
with the students, who are stimulated to speak up and contribute to the process of transmitting and
imparting the course contents. Students may be requested to undertake a research project or other
development on one or more course contents, to be presented and discussed during their
examinations.
Introduction. The fashion industry today: VS marketing creativity.
The beginnings of contemporary fashion: Charles Frederick Worth and the 'proto-collection', Paul
Poiret: the change in silhouette, orientalism and new communication tools. Mariano Fortuny. The
schools of applied arts (Arts & Crafts, Wiener Werkstätte)
The '20s: the first modernist revolution in fashion and aesthetics. The iconoclast of couture: Chanel
and the creation of a vocabulary of style, Vionnet: geometry and couture in 3D.
Elsa Schiaparelli: fashion and surrealism. Jeanne Lanvin. The costume designers of Hollywood.
Christian Dior VS Cristobal Balenciaga. The birth of the 'fashion system'. The adolescent distress and
the rise of the 'teenager'.
The 60's: the second revolution in fashion and modernist aesthetics. The designers 'space age'. Andy
Warhol, the Factory and the birth of the counterculture.
The street fashion in the 60s. Swinging London. Biba, Mary Quant and the new concept of shopping.
Yves Saint Laurent. The birth of the ready-to-wear a.. The feminist revolution. Rudi Gernreich and
unisex. The cult of disco. Knitting. The hippie aesthetic
Punk. Vivienne Westwood and Malcolm McLaren, Fashion in the 80s. The new generation of French
designers (Jean Paul Gaultier, Claude Montana, Thierry Mugler). 'Made in Italy', from Kenzo to
Undercover: the revolution of Japanese designers
The 90s. Minimalism VS revival. The aesthetics of the ugly. The third British invasion
The invasion of Belgium: Maison Martin Margiela, the six of Antwerp, Raf Simons
History styling: Diana Vreeland and Ray Petri
History styling: Judy Blame, Isabella Blow and Anna Piaggi
History of the styling: the contemporary
IED reserves the right to make changes to the lectures if deemed necessary, in respect of the
educational objectives and of the contents of the course.