s Executive Interview Steve Schirripa Blue Diamond Talent M any people may know Steve Schirripa because he’s been booking entertainment at the Riviera Hotel & Casino in Las Vegas since the early ’90s. Others may recognize him through his numerous film and television appearances, most notably the HBO series “The Sopranos” as the giant-sized mobster Bobby “Bacala” Baccalieri. However, what many don’t know is that the 43-year-old Brooklyn native juggled a full-time career as the Riviera’s entertainment director and a near-full-time career as a character actor throughout much of the past decade. When his “Sopranos” role was raised a notch on the totem pole, resulting in his increased presence on the New York set, it forced him to finally pick between the two careers. His choice? Both, naturally. “I had to finally make a choice in February of 2000. I was offered a full-time role on ‘The Sopranos.’ They made my character a regular and part of that stipulation was that I moved back to New York,” Steve told POLLSTAR. “So at that point, I went to the Riviera and told them.” Although Steve quit his office position at the Riviera to work as a full-time mobster – on screen, of course – he continues to book “probably 95 percent” of the casino’s entertainment through his Blue Diamond Talent company. His firm is also involved with a POLLSTAR handful of other casinos and resorts around the country. “I’m still keeping my hand in the Riviera, which I enjoy doing, but I don’t know for how much longer. I don’t want to compromise either the acting career or the booking. I don’t want to do a bad job for either of them,” he said. He remembered that despite the increasing popularity of the hit show, leaving the Riviera wasn’t an easy decision to make. “I had my doubts, you know?” he admitted. “Here I am: I have a wife and two kids, I’m 43 years old and I’m going to start a new career and a new life? I’m now on the other end of the business. Instead of buying, I’m trying to sell myself. But it most certainly turned out to be the right decision.” It seems that Steve is back where he started: working full time buying entertainment and performing full time as the entertainment. As an actor, he has been featured in movies including “Casino,” “Fear and Loathing in Las Vegas,” “Detroit Rock City” and “Flintstones – Viva Rock Vegas.” He’s also had television roles in series such as “The King of Queens,” “Chicago Hope” and “Battery Park.” At the Riviera, Steve has seen a who’s who of the comedy scene perform in the casino’s showroom, such as Drew Carey, Kevin Pollak, and Denis Leary. This year, he has booked a host of musical and comedic acts, including Tony Orlando, Brett Butler, and Christopher Titus. His situation is unique. It’s a common transition for performers to jump to the other end of the entertainment spectrum for an out-of-spotlight position. Herb Alpert was a prominent musician with his Tijuana Brass outfit before he devoted himself to A&M Records, which he co-founded with Jerry Moss. Yet, it’s rare for a pencil pusher to find the limelight. And it’s even rarer to find somebody who is committed to achieving both. After wrapping up a promotional tour in the wake of the recent season finale of “The Sopranos,” Steve talked with POLLSTAR about his adventures in Las Vegas and eventual rise to stardom. How did you get your start in the entertainment industry? Believe it or not, I started as a maitre d’ running the showrooms at the Riviera in 1986. Up until that point, I wasn’t interested in nor did I know anything about the entertainment world. I started getting involved with booking comedians and that’s where I really started, at the Riviera. I then started booking acts in some other hotels around town, helping them out. In the early ’90s, I helped bring in a couple of big shows. One was Jackie Martling. Another was a couple of big bands performing. We did those shows in the main room and they were successful. The Riviera saw that success and when an opening came for an entertainment director, they asked me if I wanted the position. I was still the maitre d’ running the showrooms, running the front of the house. I had nothing to do with the back of the house. I was responsible for running the ushers and security and taking care of the seating; that’s what I handled until I started helping them bring in a few things, special events and stuff. They asked me if I wanted the job and I took it but, really, without much knowledge besides booking comedians. So right off the bat, I just had to find my way. I wasn’t familiar with contracts or publicity or marketing or any of that stuff. They were patient with me and very helpful. It was onthe-job training. And the Riviera, at that point, wasn’t doing very many big-name acts – they had production shows – until about three or four months after I got there. What were you doing before you started at the Riviera? I was a bouncer in Paul Anka’s club. I was the manager of a nightclub. This was all in Vegas after I graduated from Brooklyn College in 1980. I had a phys-ed degree and I was going to be a phys-ed teacher, but I decided to move out to Vegas and just bounce around for a while. 2001-2002 Edition Page 65 Executive Interview s Then when I found myself booking, we were booking pretty big names. We brought back the Beach Boys. That was the first big act I had, the Beach Boys with Brian Wilson. Then slowly we started booking more name acts. My forte was still comics and I gave a lot of the acts here their first shot in the big room: Drew Carey, Denis Leary, Ray Romano, Kevin James, Brett Butler, D.L. Hughley – I could go on and on. Damon Wayans and Keenan Wayans, I gave them all their first shots in Vegas. Now I’ve got Christopher Titus coming. He’s got that show on Fox. He’s the newest one. Some of them had worked in the clubs but I was the first one to bring them into the big room. They all found their way just fine without me. So that became my forte, to bring comedians that other hotels either didn’t know who they were or felt it was too early in their careers. I would take shots with them and most of them worked out very well. How did your focus shift toward comedy instead of music? Well, I was running the comedy club and we had an improv there. I was dealing with four comics a week, three shows a night, seven days a week. The comics were doing 21 shows a week and I got to know everybody. I mean, in the club were Chris Rock, Ellen DeGeneres, Rosie O’Donnell, Bill Maher, Richard Belzer, Sinbad – all worked for me in the comedy club in the mid-’80s before they became big stars. Then I became entertainment director at the Riviera in ’95. I was responsible for the main showroom, the lounge and special events. I was big with the comedy but I was still doing Beach Boys, Air Supply, Tony Orlando, Bobby Vinton – acts that fit the Riviera’s demographic. The Riviera demographic is very much 50-plus. It’s an older demographic even for Las Vegas standards. As far as comedians go, how do you determine if they will appeal to an older crowd? When we did Pauly Shore and were very successful with him in ’96 and ’97, he didn’t fit our demographic at all, but we knew he was a winner. We used him to bring in some younger people that wouldn’t normally be there. He was another guy who I gave his first shot in the big room and he L-R: Steve with “The Sopranos” stars Dominic Chianese and James Gandolfini. Page 66 2001-2002 Edition did very well for us for a number of years. If we felt there was a younger act and a sure winner, we would do it. When I say we, it’s really me. But that’s what I would do. I’d say he doesn’t fit our customer – our customers, per say, are gamblers who won’t go to the show – but it will bring in some outside people. When did your acting career begin to develop? In 1993, while I was still running the club, this comic Bruce Baum thought I would be a great character for one of his projects. He was doing these little short films for Fox TV called “Comic Strip Live.” He asked me if I wanted to be in one and I said sure. I thought it would be kind of fun. He just offered me the role. He thought I was a funny character. I was wearing the tuxedo every night. He said, “I got something that’s funny and I think you would be perfect for it.” So I hopped on a plane to L.A., never acted before, memorized my lines and I did this little fourminute short where I was the lead. It turned out very well and it was very funny. And right then and there – I’m not lying to you – I caught the acting bug. I was sky high. The short was called “Chia Man.” There was a Chia-looking guy on the golf course and we had to find him. It was really funny, you know? It was a lot of fun. I spent the whole day shooting it. When they asked me to do another one, I was more than happy to do it. Then Kevin Pollak put me in his HBO comedy special. I played his bodyguard and that was a lot of fun. From there, I did it in reverse. I got the parts, then I got an agent and then I went to get an acting coach to learn what the hell I was doing. It really happened like that and here I am getting parts. A guy would say, “Hey, I saw you in that thing. Do you want to do something for us?” From there, it was really word of mouth. I did this little movie called “Highway To Vegas.” I started doing “Rhonda: Up All Night.” I did like 20-something appearances on that show. People would see me on TV and would ask me if I was interested in these small projects, but nevertheless, it was work, you know? Where did your acting career take you from there? In about late 1998, I started to get more serious about it. I had gotten a part on “Chicago Hope” and I got a part in “Fear and Loathing in Las Vegas.” I was getting parts without having an agent, just from word of mouth. The local casting director knew who I was, too. So I started getting a little more serious about it and I found an agent that was willing to help me, Tim Stone of Stone Manners Theatrical Agency. He helped me out. He hip-pocketed me for a while. That means when a guy doesn’t sign you but he’s just looking out for you. He was willing to hip-pocket me more as a friend, I think. He was looking out for me and would send me out. I was still working small parts, day-player stuff, but nevertheless, I was working. I was still keeping my day job through all of this. The Riviera was cooperative. We were doing more stuff than ever at this point, more name entertainment than ever. I was pursuing acting not 100 percent but 50 percent. If there was something there, I wanted to do it. At this point, I had done probably 10 movies – small parts – and probably as many TV shows if not more. I went to New York for a wedding and I asked my agent if he would get me an audition for “The Sopranos,” not knowing POLLSTAR s Executive Interview IN THIS PHOTO from the archives, Steve and wife Laura Schirripa meet the late, great Frank Sinatra at the Riviera Casino in Las Vegas. whether they were casting, not knowing anything. I just said, “Hey, I’m going back there. Do you think you can get me to read for something?” And he said, “Let me try.” He made the call and they faxed me the stuff. I originally auditioned for the part of an FBI agent. They gave me a callback and I got another part. What was the lure of “The Sopranos”? I just knew they were shooting in New York and they never looked at anybody, to be honest, on the West Coast. And I was heading to New York. Even though I’m from New York, I hadn’t gotten back there that often. It was just, seriously, if there was ever a thing where timing takes place, this was it. It was because this guy just happened to be getting married in June. The show happened to be casting in June. It was just one of those things. This was at the end of their first season. Their first season having POLLSTAR just ended a couple of months before, they were starting to cast for the second season. I had seen some episodes but I wasn’t a die-hard fan. I was familiar with it but not that familiar. So I auditioned and I got the part of this character Bobby “Bacala.” It was a recurring character, so I never knew when I would be called or not called. That made it difficult with the job because I would literally get the call on Friday: “Listen, we want you the following week.” It was a little tough. I was working as a local hire in New York. I was paying my own way and traveling my own way on top of trying to maintain a full-time job at the Riviera. The good thing that I had at the Riviera was six weeks of vacation. They let me take it in spots here and there. So literally, from July until December, I bounced around. I mean, I was on call waiting for the phone to ring. I did six episodes but I was in and out, still holding the Riviera job, still booking the acts and trying to juggle – sometimes with their knowledge and sometimes without, you know what I mean? There were a few times where I would tell my secretary I was going to lunch, drive to the airport, get on a plane and call her when I landed and ask, “Is anyone looking for me?” She would say, “No.” And I would say, “Cover me. I’ll be back tomorrow.” So I really had to juggle. And I never told “The Sopranos” I had a full-time job, either. The Riviera was cooperative. They helped me out. They were very lenient. No other hotel would have allowed me to do what they did. They never gave me the ultimatum. As long as the job was being handled – which I did, I was handling it – they never gave me an ultimatum. I was there since the mid-’80s. I had gone through a management change. I was very loyal to them. How has your experience been acting on “The Sopranos”? Did you ever have doubts about acting on the series? Well, what’s funny with that is I had never worked in New York before, so I didn’t know any of these people. Most of my stuff had been in L.A., so I didn’t know any of the New York actors. But from day one, everyone was very, very, very nice to me. They made me feel welcome. What was funny was there was one scene we did, it was like the second day on the set, with Jim Gandolfini, who plays Tony Soprano, and Dominic Chianese, who’s Uncle “Junior.” We had a To be honest, no, I never did. I really never thought that I can’t do this or they picked the wrong guy. I never felt that way. My first scene that I did was with the major guys on the show. That was my first scene I shot with them, with the five leads. I never felt that I can’t do this. I think maybe if I felt that way, I may have failed. But I never felt that way. I always felt like let’s do it, and it worked out fine. I’m sure it probably showed in my performance. STEVE AND LAURA SCHIRRIPA enjoy the 2000 Emmy Awards with E Street Band guitarist Stevie Van Zandt, who also co-stars in “The Sopranos.” scene together and Jim said, “Let’s go into my trailer and run lines.” At that moment, that was a little surreal to me because now I had seen these guys on TV and two weeks later, three weeks later, I’m in his trailer running lines for a big scene with them. That’s when I took a step back and went, “Whoa, how the hell did I get here?” You know what I mean? It’s like everything happened so fast, and now all of a sudden, I’m in a scene with this guy. I’m going “Holy ... how did I get here?” That was strange. Absolutely. Your character hasn’t been knocked off yet. Exactly. It’s hard. I probably should have had doubts. But I didn’t. What else have you done since starting on the series? I did a big movie right after my first season called “See Spot Run.” Before this past summer, I was in Vancouver for two months shooting that movie. A couple of the leads were David Arquette and 2001-2002 Edition Page 67 Executive Interview s it, I still enjoy that end of it. I enjoy keeping my hand in that, you know? Being well-versed in both sides of the business – the talent and the booking – it seems that you have a greater understanding of the whole process. A MAIN FUNCTION of Steve’s character, Bobby “Bacala” Baccalieri, is helping Corrado “Junior” Soprano, played by Dominic Chianese. Paul Sorvino. I did a movie with David Spade called “Joe Dirt.” After the first season, I did a series on NBC called “Battery Park.” I had been working quite a bit. After this last season, we did a lot of promotional stuff for HBO and we also did some personal appearances at various casinos. I just did the “Conan O’Brien Show.” My first talk show was with Craig Kilborn. I also did the Don Imus radio show. Probably in the last three months, I’ve done 150 radio shows across the country, if not more, as well as various newspaper articles and stuff. I also book some river boats and I book a comedy club in Chicago and another one in Houston. I also help with the Riviera in Blackhawk, Colorado. We have a casino up there. And I’m still a consultant with the casino here in Vegas. Although I don’t go into the office anymore – I don’t have the time – I still book probably 95 percent of their stuff. It hasn’t been easy. We’re still booking the comedy club and the lounge. My old secretary is now the entertainment coordinator at the Riviera and she helps me. She’s kind of the conduit there. It sounds like you’re a full-blown celebrity now. What keeps you still working both jobs? Now I understand why it’s so hard getting the acts to get up and do radio in the morning. I can relate to them now. I can understand them now. I’m much more compassionate toward the acts. Well, there are a lot of acts that I enjoy working with, especially a lot of comics that I have known for a long time. I don’t want to say I don’t want to give up my day job because I already have, but I enjoy booking the acts and I still enjoy the challenge of finding the next big act. There’s nothing better than when you book an act and everything is successful and everything works fine. That’s a good feeling. When you book an act and the show makes money and the act is fine and your customers enjoyed Explain the function of your company, Blue Diamond Talent. I’m still very much involved with mostly comics and I’m still a consultant to the Riviera. I’m booking quite a bit of stuff at the Riviera through Blue Diamond Talent, which I started in 1993. Page 68 2001-2002 Edition Absolutely. I certainly do. Before, I didn’t completely have it. Now I can see when a guy is looking for work. Sometimes you may think the guy is a pain, but he’s just trying to survive out there. And how many times have we bombarded acts with requests to do all sorts of press while they’re traveling the country? Some guys are certainly more cooperative than others, but I can honestly understand the circumstances. You could be in a different time zone, traveling, whatever. Honestly, I make the time and I also know that they can make the time, but I am more compassionate about that stuff. What I’ve realized with representation is that your agent is out there speaking for you and I’m very aware of that. I make sure that I’m still in control of what’s being done. Agents can be tough. That’s something that I feel that the acts have to watch out for. What I’m saying is I’m still in control of what my agent does for me and probably more acts should start doing that. Acts may never know what their agents are out there saying or doing. Who is your current agent? I’m still with the same guy, Tim Stone. I’ve stayed with him and he’s fine. And I have a publicist now. Probably from my background of dealing with publicists and agents and managers, I have a much better understanding than other actors. Don’t forget, I’m brand new in the business for the most part. I’m just a rookie from the acting standpoint. I still have an acting coach and I work hard and I’m still trying to become a better actor. What kind of goals do you have as an actor? Well, I mean I love doing the show, so I’ll stay on the show as long as they’ll have me. That’s for sure. I love doing it and there’s no better acting class than to work with actors who are that good. You’re getting on-the-job training there. It’s just watching and learning. You have no choice but to get better. My goals are to become a better actor, to gain a better understanding of the acting world. I’d like to do a play down the road, either a Broadway or off-Broadway, which I almost just did. I actually auditioned for and got a part but I turned it down. I didn’t want to be away from my family for that long. It would have meant another three months in New York and I chose not to, but I know it would have helped me in the acting world. It would have helped me with my chops, but I chose to come back. So when the timing is right, I’ll do that again. My goal is basically to continue working. It is all about the work for me. I much more enjoy acting than I do being recognized. Do you have any current projects lined up? No, nothing I’m working on. I have an episode of “Black Scorpion” on the Sci-Fi Channel coming out and I just did a movie with John and Nick Turturro called “Monday Night Mayhem” that comes out in the fall. With the strike, I really don’t have anything. We go back to work in September. I’m going to take a little vacation. Now I’m going to concentrate much more on the booking end. So I’m taking care of the Riviera business and I’m taking a little holiday and that’s it. We’ll see what our next move is. Strange story, right? * POLLSTAR
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