WHAT IS IT?
No one can stand still in
business. You have to stay ahead
of the competition, keep up with
new trends and ensure you have
the technology and innovation
to keep customers happy, and
profits healthy.
Canon’s Essential Business
Builder Program (EBBP) has
been created with exactly this in
mind: to help you maximise your
investment in Canon’s digital
printing technology and provide
you with the inspiration and
innovation needed to transform
your business.
So, if you want to make your
business more successful,
profitable and productive, EBBP
provides all the support you
need. By working in partnership
with you, and giving you access
to independent industry experts,
we can help you to unleash your
genius, your business, and your
passion for print.
BUSINESS DEVELOPMENT GUIDES
WORKSHOPS
MENTORING & CONSULTANCY
Our extensive series of Business Development Guides are
all written by our industry consultants and are available on
request from your Canon Account Manager who can
provide digital versions if required.
Our growing range of EBBP workshops
have been specifically designed to help
you and your employees develop more
knowledge, confidence and success in
business. Run by our industry consultants,
the current courses include:
The Mentoring and Consultancy element of the EBBP brings in our international panel of
industry experts to work with you on an individual basis, and is ideal for those businesses
that need to cover specific opportunities and issues in greater detail. In the United
Kingdom, our mentors are:
• Top 10 tips for identifying
your USP and developing
your corresponding
marketing messages
WHAT DOES IT DO?
Unleashing the true power of print
The Essential Business Builder
Program offers a comprehensive
range of support services, which
harness a wealth of valuable
information and practical
advice to keep you up to date
with the latest thinking and
developments in business and
print production.
• Getting started with Twitter
for business use
Through a series of Business
Development Guides,
Educational Workshops and
tailored One-on-One
Mentoring & Consultancy
delivered by independent
industry experts, EBBP
provides you with everything
you need in a format that best
suits you and your business.
• Getting started with
Facebook for business use
• Getting started with
LinkedIn for business use
• A printer’s introduction
to social media
• Winning the deal: The art
of negotiation
• Handling objections:
Responses to keep an
open dialogue
• Questioning techniques:
How to extract the
information you need
I often come back from these
workshops and immediately put
the key takeaways into practice.
That’s why Canon stands out as
a technology supplier.
ASAD BUTT
PCS, UNITED KINGDOM
WANT TO
KNOW MORE?
To find out more about how
Canon’s Essential Business Builder
Program can help you unleash your
true potential and transform your
business, contact:
• Marketing for printers
• Digital marketing for printers
• Business modelling
• Cross media for printers
• Planning for change
• Sales courses and training
• Organisational change
• Supply chain strategy
JO LLOYD
JACKY HOBSON
SANDER JANSEN
COTMANDENE TRAINING &
DEVELOPMENT
UP MARKETING
CHANGEVENTURE
Jo’s background is as a Sales
Director and Company owner.
Specialising in the direct mail
arena, she has experience of
running litho and digital
printing companies, and is
knowledgeable around both
digital cut sheet and inkjet
equipment.
Jacky is a professional
marketer with both client and
agency-side experience
gained over almost 30 years.
With a career that spans
marketing in both IT and what
was then termed “new media”
she has worked almost wholly
in the print space since 2002.
Sander Jansen is a
professional change manager
with more than 20 years’
experience in coordinating
both business and product
development. Sander’s career
spans the whole supply chain
from publisher to web shop,
and from ICT to physical
production processes.
Canon UK Ltd
The Canon team was just as
focused on our business plan as we
were, and that’s reflected in its
Essential Business Builder Program.
It’s great to see a supplier develop
an initiative that’s solely
concentrated on the customer.
Woodhatch, Reigate
Surrey , RH2 8BF
www.canon.co.uk
MARK ROBERTS
HERTSMERE, UNITED KINGDOM
Printed on a Canon imagePRESS C850
EXPLORE
INSPIRE
IMPROVE
Setting your business objectives and
understanding the current market landscape
Mapping how your individual vision of success will become
a reality through technology, ideas and expertise
Ongoing support as your business evolves