PRESS INFORMATION
FOR IMMEDIATE RELEASE
WORLD’S MOST EXCLUSIVE PICK-UP TRUCK BUILT BY
LONDON SUPERCAR WORKSHOP
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World’s first Ferrari 412 pick-up conversion
Dubbed world’s most exclusive pick-up truck and presented to builders on
one of the world’s most exclusive streets – The Bishops Avenue
Star car of new History Channel series ‘Ultimate Wheels’
Hayes, London, England, 23 May 2014 – History Channel’s newest television show,
Ultimate Wheels, is set in the London Motor Museum and sister operation, London
Supercar Workshop, and follows owner and founder, Elo, on his quest to transform great
cars into ‘Ultimate Wheels’.
A highlight of the UK’s most colourful new car show is a creation dreamt up by Elo in light
of the booming London housing market and its appetite for increasingly decadent home
conversions – the ultimate builder’s workhorse – a Ferrari pick-up truck.
To realise Elo’s vision, he and his mechanic buddy Will Trickett set about converting a
1989 Ferrari 412 into a perfect workhorse for the high-end tradesman.
They start by taking an angle-grinder to the Italian collectable, removing 300mm of the
roof and shifting everything forward to create a 3ft load bed at the back. Taking
inspiration from luxury yachts, teak wood is used to panel the rear bed after jacking up the
rear suspension for extra load-carrying capability.
A real Jekyll and Hyde conversion, the Ferrari is adorned with a shotgun scoop bonnet
and bespoke exhaust system resulting in a dual-personality of high performance hot-rod
and practical workhorse. The shotgun scoop moves up and down and the unique exhaust
has a valve system whereby the driver can decide at the flick of a switch whether to have
the exhaust growl fiercely or produce a more refined sound for London’s leafier avenues.
The pick-up is finished with a bespoke sound system (ideal for playing Italian opera) and a
beautiful Ferrari rosso red paint job.
Elo commented: “This is one of my favourite cars of the TV series – something truly
unique and even experienced Ferrari technicians like what we’ve done. The rest of the
series sees us work on a VW camper, a Ford Mustang, a Group B rally-inspired Audi, a
unique Bristol and many more amazing conversions.”
Elo and his London Motor Museum collection are at the heart of the TV series ‘Ultimate
Wheels’, now showing Thursdays at 9pm on History Channel.
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About London Motor Group:
London Motor Group is parent company to the London Supercar Workshop and London Motor Museum, and
specialises in unique and exceptional custom car conversions.
Owner and founder, Elo, is a former international fashion model, and the work of the London Motor Group is a
reflection of his unique personality and character.
www.londonmotormuseum.co.uk
PRESS INFORMATION
FOR IMMEDIATE RELEASE
London Supercar Workshop is the creative epicentre of the operation, with cars from all over the world, often
belonging to international music, sports and movie stars undergoing customisation in this unique and specialist
environment dedicated to Elo and his team’s automotive passion and artistic flare.
London Motor Museum is the only custom car museum in Europe, housing a unique collection of more than 200
privately owned American and European classic cars ranging from the 1930s through to the present day and
showcasing the latest creations from the Supercar Workshop.
With much more than just classic cars, the London Motor Museum boasts a range of unique vehicles and
exhibitions including The Movie Car Section, The Bat-Cave (home to both the 1966 and 1989 Batmobile),
Muscle Car Alley, The Supercar Paddock (home to some of the fastest cars in the world) and much more.
For further information, contact:
James Andrew
[email protected]
0207 287 9610 / 07545 505 058
Carla McAlpine
[email protected]
0207 287 9610 / 07718 897803
www.londonmotormuseum.co.uk