Sporttech
Outdoor appeal
Cool wool and technical details take centre stage at a buoyant Outdoor Retailer Summer
Market. Kathlyn Swantko rounds up the highlights from Salt Lake City
launches, made Outdoor Retailer Summer
Market ‘14 the largest and strongest
OR ever in the history of the show. The
four-day event, which ran from August 6 –
9 in Salt Lake City, Utah, hosted more than
lightweight knits. Here is our pick of the new
fabric launches from a variety of ORSM’14
exhibitors:
W. L. Gore Footwear showcased its new
Gore-Tex Surround product technology
for hiking shoes and boots. Cynthia Amon,
“One-third of the body’s sweat glands are
329 of which were new exhibitors to
Summer Market.
outdoor retail, the heart and soul of our
industry,” said Outdoor Retailer show
director Kenji Haroutunian.
recent trend numbers from Leisure Trends,
part of the NPD Group. For the year-to-date
(January to July 2014) US outdoor sales were
up 2.8%, or $6.9 billion. The top apparel
categories included casual jackets / vests
(+30% at $17.3m), shorts (+8% at $62.8m),
trousers (+8% at $106m), trail running shoes
(+5% at 69.8m), and long sleeve shirts (+5%
at $75.2m).
A 1.3% growth is projected for year-end
director of Leisure Trends, reports:
technology allows the moisture and warmth
to escape from below the foot through the
Gore-Tex membrane into a ‘spacer’, and
is the feet remain dry both inside and out.”
Cordura Brand launched its new
head-to-toe Wool Fabric Line, which has
been “two years in the making,” according
to Cindy McNaull, global Cordura brand
market director. Highlights from this
lightweight, breathable, and easy-care
and 3) The Jeans Prints line of polyamide
fabrics for jackets and trousers have been
designed to match urban styles, but with
extra performance created through a
variety of Schoeller technologies.
Bemis Worldwide presented its
newest development called Flowfree. The
air in. Bemis said the technology targets
high-sweat areas where breathability
sleeker, lighter, more comfortable designs.
Burlington Industries introduced two
new fabrics at the show. The Merino FX
Merino blended technologies in various
features performance and sustainable
from Chia Her; 2) Midlayer knit fabrics
from Chang-Ho Fiber; 3) Sock styles from
Xialu; and 4) Twill, canvas, ripstop, dobby
along with plaid fashions made from 100%
Burlington Industries.
Schoeller featured three new fabric
that provides water and stain repellency
Fabrics, which are said to feel cooler and
through repeated washings.
presented four new yarn
are opening up their wallets again.”
being generated in Merino
wool blends, sliver
knit piles, cooling
knits and
repellent technology has been engineered
temperature to generate
a pleasantly cool
comfort-climate
next-to skin; 2)
The Summer Wool
the yarn and is targeted to the footwear and
the company explained that when the fabric
is saturated with water, the fabric dries
35% faster than standard polyester yarn.
comprises PET, PBT and Elastomeric yarns
fashionable,
performance. Waterwise Colour Technology
uses less water than piece dyeing, possesses
inherently brilliant colorfast colour, is
Gore-Tex Surround Footwear with
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Sporttech
Concept III, together with its
resource, ABMT of Australia and China,
Protector DWR, meanwhile, is a new and
improved repellent technology that aims
ability, wearability, and breathability in
Research, Rab, and Westcomb.
Celliant presented several new fabric
developments including a Worsted wool/
Celliant blend for socks and baselayer; Pima
fabrics at OR. Without dimishing Merino’s
and Mitsui collaborated
MerinoEdge “Cool” treatment lends a
smooth, cool touch and enhanced drape to
these popular fabrics. MerinoEdge Cool is
of technical knits, primarily for baselayer
are categorised into Gold and Silver
blends; Celliant DriEnergy, which is a blend
of Celliant and DriRelease technology.
Klingler Asia Ltd introduced its Pure
Cool fabrics, which embeds performance
technology, developed from jade stones,
into the fabric. The fabric is said to provide
coolness, odour-control, quick drying and
outdoor market.
Invista introduced Coolmax Air fabrics
fabrics made from high performance
Dry. The Silver group highlights Merino
wool/poly blends to address moisture
with a patented ‘propeller’ shape to
provide superior moisture management
performance, breathability, and faster
3M featured two new products at
ORSM’14. Thinsulate Featherless is a 600
that closely mimics down. The claim is it
provides warmth without the feathers,
Pertex showcased new outerwear,
sleeping bags, and accessories, made by
many of its highly-respected outdoor
Pertex lightweight and highly durable
performance fabrics. The featured gear
was from Adidas Outdoor, Bergans of
Norway, Black Diamond, Mammut,
Marmot, Millet, Montane, Outdoor
www.outdoorretailer.com
www.gore.com
www.cordura.com
www.bemis.com
www.burlington.com
www.invista.com
www.3m.com
www.pertex.com
www.celliant.com
Men’s trousers featuring woven Cordura Combat Wool fabric, also known as
Merino FX by Burlington
Matched to the urban technical trend are two Schoeller-shape jacket fabrics with
C_Change climate membrane
Issue 5 2014
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