A GUIDE TO OUR BRAND
CONTENTS
OUR LOGO
03
04
Primary Logo
Sector Logos
05
Logo Applications
06
OUR VISUAL STYLE 08
Colour Palette
09
Typography - Elysio
10
Typography - Hand Script
11
Brand Language
12
Photography - Generic
13
Photography - Contrasting
14
COLLATERAL15
Advert & Signage
2 | CONTENTS
16
OUR LOGO
PRIMARY LOGO
The logo is the most important element of
the Bunbury Geographe identity.
This is the preferred layout and colour
version of the logo.
This mark uses two typographic components
in contrasting typefaces and colours. There
are two alternative layout options for the
logo including a landscape and portrait
version. In both formats the two typographic
components should appear visually equal
Logo usage should be determined based
on what best suits each application.
Correct usage of the Bunbury Geographe
logo is integral in creating a strong and
consistent brand.
Landscape Logo
Mono Logo
4 | OUR LOGO
Reversed Logo
SECTOR LOGOS
Each sector of the brand has been allocated
a different colour which allows people to
automatically differentiate between the three.
They should only ever use their specified
logo and should own the colour that has
been allocated.
Logo versions and guidelines are as per the
masterbrand logo and should be referred to
for correct usage.
Industry Logo
Lifestyle Logo
Tourism Logo
5 | OUR LOGO
LOGO APPLICATIONS
EXCLUSION ZONE
To ensure the logo is not encroached upon
in any way an exclusion zone has been
determined. The exclusion zone is equal to
half the height of the Bunbury type however
it is recommended you allow for more clear
space wherever possible. This rule should be
enforced across all versions of the logo.
MINIMUM SIZE
To guarantee legibility and clarity of
the brand’s identity, the portrait logo must
not be used smaller than 22mm in width.
The horizontal version must not be used
smaller than 33mm in width. This applies
across all of the different sector logos.
Exclusion Zone
22mm
Minimum Size
6 | OUR LOGO
33mm
LOGO APPLICATIONS
BRAND HIERARCHY
A revitalised umbrella brand for Bunbury that
encapsulates the initiative and sits across
all communications to reinforce the new
positioning and success through collaboration.
Private companies
eg. Dolphin Discovery Centre
7 | OUR LOGO
OUR VISUAL STYLE
COLOUR PALETTE
The following are approved colours that
should be used to represent the Bunbury
Geographe brand.
MASTERBRAND
INDUSTRY
Different colours have been allocated to the
masterbrand and its three sectors– industry,
lifestyle and tourism.
The full colour palette should be used
throughout all collateral. When designing for
a specific sector, the full colour palette should
be used as a secondary suite to compliment
the hero colour.
LIME GREEN
BLUE
CMYK 38 0 100 0
RGB 171 208 55
HEX ABCF37
CMYK 53 12 0 0
RGB 109 185 231
HEX 6DB8E6
To protect the integrity of the brand, the colour
palette should not be altered in any way.
LIFESTYLE
9 | OUR VISUAL STYLE
TOURISM
AQUA
RED ORANGE
CMYK 65 0 35 0
RGB 73 192 182
HEX 49C0B5
CMYK 0 85 85 0
RGB 240 78 55
HEX F04E37
WHITE
YELLOW
CMYK 0 0 0 0
RGB 255 255 255
HEX FFFFFF
CMYK 0 6 93 0
RGB 255 229 31
HEX FFE51F
BLACK
PINK
CMYK 0 0 0 100
RGB 0 0 0
HEX 000000
CMYK 0 90 0 0
RGB 238 61 150
HEX ED3D96
TYPOGRAPHY
ELYSIO FONT FAMILY
The type family Elysio has been chosen
for the Bunbury Geographe brand. Its
simplicity and strong foundation represents
the stability and strength of the Bunbury
Geographe region. The bold, sans serif
typeface is used in the word ‘Bunbury’ and
for all the words starting with B as part of
our brand language (please refer to
page 11 for further explanation of the
brand language).
The Elysio font family has been chosen for
the primary typeface due to its clear legibility
and wide range of weights.
The contemporary sans serif font may be
used for all type applications including
headlines, sub heads and body copy. The
wide range of weights should be considered
when applying the typeface to ensure
variation in text areas.
Arial may be substituted when Elysio is
unavailable for internal desktop publishing.
10 | OUR VISUAL STYLE
AaBbCc
Light
Medium Italic
Bold
ABCDEFGHIJKLM
NOPQRSTUVWXYZ
abcdefghijklm
nopqrstuvwxyz
ABCDEFGHIJKLM
NOPQRSTUVWXYZ
abcdefghijklm
nopqrstuvwxyz
ABCDEFGHIJKLM
NOPQRSTUVWXYZ
abcdefghijklm
nopqrstuvwxyz
1234567890
1234567890
1234567890
Light Italic
Medium Italic
Bold Italic
ABCDEFGHIJKLM
NOPQRSTUVWXYZ
abcdefghijklm
nopqrstuvwxyz
ABCDEFGHIJKLM
NOPQRSTUVWXYZ
abcdefghijklm
nopqrstuvwxyz
ABCDEFGHIJKLM
NOPQRSTUVWXYZ
abcdefghijklm
nopqrstuvwxyz
1234567890
1234567890
1234567890
TYPOGRAPHY
HAND SCRIPT
A hand made script font has been created
for the ‘Geographe’ component of the visual
identity. It represents the beautiful and
natural surrounds of the region.
The hand script font is fluid and dynamic and
creates a strong contrast against the other
primary typeface, Elysio.
The unique script is bespoke and made by
hand when needed. It should only be used
for large singular word applications as
shown on the right.
A library of the current words has been
created and can be added to as required.
11 | OUR VISUAL STYLE
BRAND LANGUAGE
To represent the brand concept,
‘the best of both worlds,’ and make
the brand more unique we have created a
consistent brand language that highlights
the B and G from Bunbury Geographe.
The language always consists of two words,
with the letter B word displayed in Elysio
Bold and the G word in the bespoke hand
crafted script.
12 | SECTION 02
PHOTOGRAPHY
PHOTOGRAPHY STYLE
GENERIC
The photography style should be colourful,
warm and inviting to represent the vibrant
Bunbury Geographe region. Where possible
the imagery should be graded to clearly
represent the colourful nature of the area.
With a mixture of compositions, the
photography should always capture a
moment that strongly represents the region
and all it has to offer.
The photography should be chosen based on
each application and the sector it sits within.
Please note, images to the right are
purely indicative and are for illustrative
purposes only.
13 | OUR VISUAL STYLE
PHOTOGRAPHY
PHOTOGRAPHY STYLE
CONTRASTING
To work within the brand language, where
possible contrasting imagery should be
selected to represent the brand concept,
‘the best of both worlds’.
Two images should be selected that contrast
the natural environment and the urban
lifestyle of the region and compliment the
chosen language.
The imagery should follow the rules on the
previous page regarding the overall look and
feel of the photography style.
Please note, images to the right are
purely indicative and are for illustrative
purposes only.
Urban Photography
14 | OUR VISUAL STYLE
Natural Photography
COLLATERAL
ADVERT AND SIGNAGE
For businesses, industry bodies and
community groups these examples illustrate
how the branding can be applied across
press advertising and signage.
Please note, images used in collateral are
purely indicative and are for illustrative
purposes only.
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THIRD PARTY LOGO/S
WHERE EVERYTHING CONNECTS
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THIRD PARTY LOGO/S
16 | COLLATERAL
For further information please contact 0123 4568 or visit website.com.au