FASHION CLOUD GmbH
www.fashion.cloud
[email protected]
+49 (0)40 22 86 24 20
RUSSIAN FASHION CLOUD PLATFORM
2016 has been an exciting year for FASHION CLOUD that has seen a number of new developments for
the platform and the company. Most recently, FASHION CLOUD has made its first steps to becoming a
fully international content exchange platform for the fashion industry, with a new development happening
in the CIS States (Commonwealth of Independent States – Russia being the strongest market) and the
Baltic States.
FASHION CLOUD has always maintained a vision of international expansion, and after taking a strong
foothold in the German fashion industry, an opportunity to partner with MTG Germany presented itself.
This opportunity has led to the first phase of FASHION CLOUD’s international expansion plan, with the
platform now available to the CIS States.
MTG Germany, headquartered in Münster, is one of the leading fashion agencies in the premium
clothing for the CIS States and the Baltic Region. The portfolio includes well-known German and
international brands in the areas of women's, men's fashion as well as accessories. Since the founding in
1993, they have developed a large client base and work with the best retailers and the most well-known
chains in the fashion sectors of both the CIS countries and the Baltic region. MTG Germany has
established over 40 fashion brands in the Russian market, and therefore has extensive knowledge of the
fashion industry in Russia. As a means to enhance their current services to Russian retailers, MTG
Germany was seeking solutions such as FASHION CLOUD that would enable their retail clients access
to the marketing material of their international brands.
With this partnership, ​IFP Global GmbH (International Fashion Platform) has been created and is now
our official partner in the CIS and the Baltic states. Licensed by MTG Germany and using FASHION
CLOUD innovative technologies, this partnership will see the development of a full-scale content
exchange platform for the Russian fashion industry.
The CIS States being one of the most important sales markets for German and international fashion is
one of the first logical steps in the internationalization of our platform. Within the scope of a 6-month test
phase, the expectations could already be exceeded.
The first phase of FASHION CLOUD’s international expansion has been successful and provides good
insight for the future, as 2017 will see a number of further international expansions throughout the year.