Dibevo • Vakblad
2011
mediakit
e v e r y t h i n g a b o u t a d v e r t i s i n g i n t h e o n ly t r a d e j o u r n a l i n t h e p e t, g a r d e n a n d a n g l i n g s e c t o r i n t h e N e t h e r l a n d s
Mediakit nr. 30
Volume 59 (2011)
Editor
Janine Verschure
tel. +31 33 - 455 04 33
The editorial formula
The Dibevo Trade Journal is the only professional trade journal in the pet and angling sector in the Netherlands,
reaching entire groups of specialised shopkeepers with the highest conceivable coverage. Ideal for advertisers who are
seeking exposure to the total group of potential customers in one fell swoop. The publication is produced by the Dutch
industry organisation Dibevo, whose objective is to protect the interests of the pet industry in the Netherlands.
fax. +31 33 - 455 28 35
email: [email protected]
Advertising-sales
Mariëlle van den Hadelkamp
tel. 033 - 450 61 18
fax. 033 - 455 28 35
Circulation
• free circulation: all pet specialty shops and all garden centers with a pet department and/or a garden pond
department;
• free subscriptions: members of Dibevo;
• paid subscriptions.
email: [email protected]
Target audience
Visitors address
Computerweg 16
3821 AB Amersfoort
Website
www.dibevo.nl
Postal address
Postbus 94
Pet specialty shops (1708)
Mixed pet/garden shops (242)
Aquarium specialty shops (70)
Itinerant trade (41)
Boarding kennels (227)
Gardeners (17)
Dog and cat groomers (32)
Educational institutes (23)
Tuincentra (464)
Foreign subscribers (40)
Manufacturers (245)
Miscellaneous (142)
Supplier’s representatives (345)
3800 AB Amersfoort
Bankrelations
68.50.62.287
Dibevo-Vakblad is is a
publication of the Dutch
branchorganisation Dibevo
Publication- and supply dates Dibevo Trade Journal 2011
nr.
month
delivered by post
supply date
1
January
3 January
6 December 2010
2
February
5 February
10 January
3
March
5 March
14 February
4
April
2 April
14 March
5
May
7 May
18 April
6
June
4 June
16 May
7/8
July / August
2 July
13 June
9
September
3 September
15 August
10
October (Preview Dibevo Trade Fair)
1 October
12 September
11
November (Report Dibevo Trade Fair)
29 October
10 October
12
December
26 November
7 November
1
January 2012
27 December 2011
5 December 2011
The trade journal will be delivered 11 times a year
Mediakit nr. 30
Volume 59 (2011)
Editor
Janine Verschure
tel. +31 33 - 455 04 33
fax. +31 33 - 455 28 35
email: [email protected]
Advertising-sales
Mariëlle van den Hadelkamp
tel. 033 - 450 61 18
fax. 033 - 455 28 35
email: [email protected]
Visitors address
Computerweg 16
3821 AB Amersfoort
Website
www.dibevo.nl
Postal address
Print run
Total run: 3.650
Trimmed size
210 x 297 mm (A4)
Sizes and rates (full colour)
page
width x height (type area)
¹⁄₁vertical
¹⁄₁ vertical (bled edges)
members
non-members
185 x 270 mm
1.899,--
2.199,--
210 x 297 mm
1.899,--
2.199,--
½horizontal
185 x 133 mm
1.249,--
1.475,--
½ horizontal (bled edges)
210 x 144 mm
1.249,--
1.475,--
88 x 270 mm
1.249,--
1.475,--
½ vertical (bled edges)
84 x 297 mm
1.249,--
1.475,--
¹⁄₃horizontal
185 x 87 mm
849,--
1.069,--
¼vertical
88 x 133 mm
699,--
849,--
½vertical
collection page - big
88 x 87 mm
275,--
370,--
collection page - small
88 x 45 mm
185,--
249,--
Postbus 94
3800 AB Amersfoort
Bankrelations
68.50.62.287
Dibevo-Vakblad is is a
publication of the Dutch
branchorganisation Dibevo
Contract discounts (per calendar year)
1 advertisement/year
3 advertisements/year
6 advertisements/year
11 advertisements/year
0 %
5 %
10 %
15 %
agency discount
A discount of 15% is granted to VEA-accredited advertising agencies, registered agencies and to unregistered
agencies covered by the illustrated magazines dispensation regulation under section 20 of the regulations for the
advertising industry.
Cover charges
Cover 2
Cover 3
Cover 4
front page
12,5 %
7,5 %
20 %
available on request only
Service free for members: ‘new products’ section
Members of Dibevo may publish information in the New Products section free of charge. Delivered texts may contain
from 50 to 200 words maximum. Texts will be edited to match the writing style of the magazine. The publication of
photographs will be charged based on cost price.
1-column photograph (portrait)
2-column photograph (landscape)
190,--
255,--
Other possibilities
•enclosures/inserts
• adhesive response cards
Rates and conditions on request
All advertisement orders will be carried out in accordance with the ROTA General Terms and Conditions.
The information above is subject to change.