of technology
of the technology
in technology
Investment
Importance
Use
Technology use and implementation barriers among independent restaurateurs in 5 countries
27%
use technology
36%
35%
27%
27%
10%
40%
consider that
technology can
help them
14%
plan to invest in
technology
Independent restaurateurs do not adopt technology
because of:
Technology is the most used in the
following business processes:
54%
Payment solutions
Finance
Communication
Cost
Cash of client’s payment
Credit card, mobile payment
Financial support systems
Accounting, salary, invoice
Communication tools with the client
Social networks, e-mails
of the technology
available on the
market.
Technology is considered the most important
in the following business processes:
Priority
Priority
Strategy
of the restaurant taking
into account technological
components.
Cost
relative to other projects
that require existing
resources and time.
Relevance
of the technology
for the restaurant.
49%
43%
40%
Payment solutions
Finance
Communication
Priority
14%
22%
The restaurateurs want to invest in technology
in the following business processes: :
Cost
Priority
Strategy
Relevance
Cost
Priority
Client
expectations
19%
12%
9%
9%
Payment solutions
Marketing
Communication
Acquisition of new clients
Loyalty program, gift card
Research conducted by the METRO Chair of Innovation in
2016 on 3’405 respondents.
For more information: ehl.ch/innovation
in terms of technologies
available in a restaurant.
More questions: [email protected]
Follow us: METRO Chair of Innovation