GROUP A
Exclusive Environs
Families living in the most prestigious and affluent addresses in the country
Who We Are…
Exclusive Environs are the wealthiest households within Australia. Both household incomes
and house prices are significantly higher than all other Mosaic Groups. These extended family
households have a large average number of residents with parents aged 45-64 years old and older
children often still found living at home. Whilst predominantly Anglo-Saxon, there is also a strong
representation of families with Asian, Greek and Jewish backgrounds. Typically, members of this
Group are employed in professional and managerial roles within finance, science and technology
industries. Part-time employment is easily afforded by these successful individuals, who also
value volunteer work as a way of giving back to the community.
Where We Live…
Exclusive Environs live in the most desirable locations of the country, where house prices are at a
premium. These large separate households have four or more bedrooms and multiple bathrooms
to help serve large extended families. Properties are situated on sizeable plots, despite often being
in densely populated areas that are close to all amenities. Well established in their communities,
Exclusive Environs’ families have lived at the same address for a number of years and many now
own their house outright. Multiple cars are easily paid for, to service the family’s needs.
Our Finances…
Houses that are lived in by Exclusive Environs command the highest prices of all Groups. These
considerable mortgages are easily met however by the high dual incomes that the family have,
particularly in the older ones within the Group. All Types have a suite of financial products
including shares, investments and savings, although Long Term Luxury and Financially Savvy
Families do not have them with the same proliferation that the others do. Comfortable financial
situations mean that Exclusive Environs has one of the lowest credit risks of all Groups.
Discretionary spend is high as this Group can afford to prioritise the quality of goods before price.
What We Do…
Exclusive Environs have lifestyles that many would be envious of. Overseas holidays appear
frequently, often to long haul destinations, such as the UK, Europe and the USA. Activities are
limited only by the dependency of the children that live within the household, but social events
still occur often, with the ballet, opera, theatre and concerts all enjoyed frequently. Exclusive
Environs enjoy entertaining at home over dinner and a glass of wine as much as eating in fine
dining restaurants and ordering a home delivered takeaway happens with regular occurrence
in these often time-poor households. Enjoying an informed view of the world, newspapers and
online news sites are often read, museums and galleries visited often and books are read on a
quiet night in.
About Mosaic:
Mosaic is a household based consumer lifestyle segmentation system that classifies all Australian households and neighborhoods
into 49 unique segment Types and 13 overarching Groups, providing a 360-degree view of consumers’ lifestyles, behaviours,
preferences and culture.
Utilising the most recent census data, Mosaic offers a common customer language to define, measure, describe and engage target
audiences through accurate segment definitions that enable more strategic and sophisticated conversations with consumers.
This groundbreaking classification system paints a rich picture of Australian consumers, providing marketers with the most
accurate and comprehensive view of their customers, prospects and markets.
www.experian.com.au/marketing-services/
Mosaic Group A – Exclusive Environs
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Experian Marketing Services