CELEBRATE WITH THE WORLD'S MOST LOVED MOUSE –
MICKEY’S BIRTHDAY WITH
DISNEY CHANNEL ON NOVEMBER 18TH
Mumbai, November 16 2011: The world's most popular mouse, Mickey
Mouse, celebrates his birthday on November 18 on Disney Channel with a very
special line-up of varied and entertaining Mickey programming.
On the occasion of Mickey’s birthday, fans can join in the celebrations on
Disney Channel from 11 AM onwards starting with the special movie “Mickey
Mouse Club House Road Rally” during the Disney Junior block. After this tune
into ‘Have a Laugh’ an all time favourite fun-filled show featuring Mickey Mouse
and Friends. Classic Disney characters then unite for a colorful and witty comic
adventure in the musical, full-length movie based on the timeless tale “The
Three Musketeers” starring Mickey, Donald and Goofy. In addition, the channel
will premiere Mickey's solo performance in a special song, created exclusively for
his birthday.
Although his personality has evolved and changed over the years, kids’
and families’ love for Mickey has remained as popular as ever. From being the
mischievous and adventurous troublemaker when he was first created, to a
lovable, cheerful hero, Mickey has always been known as a universal symbol of
friendship and family values.
Walt, on his first television show as he surveyed Disneyland said, "I only
hope that we don't lose sight of one thing… that it was all started by a Mouse."
This famous Mickey Mouse, made his screen debut on November 18 several
decades back as the star of the first sound cartoon, Steamboat Willie, and has,
since then, become an indelible icon. He is not only the personification of
everything Disney, but also one of the most universal symbols of magical
childhood memories for kids across the world.
“Mickey is the world’s most lovable mouse who epitomizes all that makes
Disney special. He is cute, always does his best to help others, is loyal to his
friends and has been bringing happiness and laughter to kids and families all
across the country. A friend to fans of all ages, it will be hard to find a family
that hasn’t shared a magical moment with Mickey through the years” says
Natasha Malhotra, vp and gm, Walt Disney Television International India.
Mickey Mouse’s Birthday celebrations will also be in full swing at Infinity
Malad, Mumbai & Kolkata every day between 12 to 8pm all through the week.
Kids can participate in fun-filled art and craft activities, storytelling sessions,
jam sessions and contests to celebrate Mickey’s birthday. There are tons of
prizes to be won including a chance to participate in a lucky draw and win a
family trip to Hong Kong Disney Land and meet Mickey in person! Disney
Channel is also conducting an extensive outdoor campaign inviting kids to join in
the birthday bash with best-in-class Disney programs starring Mickey and his
lovable friends.
Propelled by the love of his fans, in addition to Mickey Mouse Clubhouse
on Disney Junior --- the leading show for kids aged 2-7, Mickey branded
products are available for kids and families across multiple categories at all
leading retail stores and mom-n-pop outlets. These include toys, apparel and
footwear, jewelry, home and stationery products, activity books and comics in
several Indian languages, more than 15 titles on Home Video and a dedicated
online zone with tons activities, mobile games and wallpapers.
Here’s wishing every one’s favorite mouse, “A Very Happy Birthday”. Join
the celebrations on November 18 on Disney Channel to rediscover a character
that is truly timeless.
Some fun and interesting ‘Mousellaneous’ facts about Mickey Mouse:
Wearing typically red shorts, large yellow shoes, and white gloves,
Disney's most famous character - Mickey Mouse made his screen debut on
November 18, 1928 as the star of the first sound cartoon, Steamboat Willie.
Interestingly, "Mortimer Mouse" had been Disney's original name for
the character before Walt Disney’s wife, Lillian, convinced him to change it and
ultimately named as Mickey Mouse.
The original voice of Mickey Mouse was Walt Disney. He provided the
voice of Mickey Mouse until 1946. Jim Macdonald took over and was Mickey's
voice for 3 decades until he retired. The current voice of Mickey Mouse is Wayne
Allwine.
Mickey's first appearance in a feature film was in 1940 in Fantasia,
where he appeared in his most famous role as the Sorcerer's Apprentice. His
image was modified for this feature film debut to include eye pupils and a more
three-dimensional appearance.
The 1950s were a plentiful decade as Mickey became leader of "The
club for you and me", The Mickey Mouse Club.
Mickey Mouse's favorite sayings are: "Gosh!" "Oh boy!" "That sure is
swell!" "Aw, gee..." "See ya soon!"
Mickey became the first cartoon character to have a star on
the Hollywood Walk of Fame.
About Disney Junior: The learning-focused block on Disney Channel, Disney Junior
reflects the emotional connection generations of consumers have to Disney storytelling and
Disney characters, both classic and contemporary. Disney Junior's programming invites mom
and dad to join their child in the Disney experience of magical, musical and heartfelt stories and
characters, while incorporating specific learning and development themes designed for kids age
2-7. Disney Junior's animated and live action series blend Disney's unparalleled storytelling and
characters kids love deeply with learning, including early math, language skills, healthy eating
and lifestyles, and social skills.
About Disney Channel India: Disney Channel offers an unparalleled blend of quality
Disney entertainment and distinctive, originally produced programs that kids love and families
trust and enjoy. This includes Disney’s movies and series, sitcoms, family dramas and live action
adventure stories. The channel’s multi-genre programming is designed to meet the under-served
needs of India’s preschool, kids and family audiences. For more information on Disney Channel
India, please visit http://www.disney.in/DisneyChannel.
Press Contact:
Pooja Verma
+91 98201 39811
[email protected]
Malika Bhavnani
+91 98204 96099
[email protected]
-- Disney Channel --