Bannerconnect
brand
guidelines
August 2016
our logo
the Bannerconnect logo is the
key building block of our identity,
the primary visual element that
identifies us.
The logo type has been carefully selected for its modern,
yet refined and highly legible style, which has been further
strengthened by the use of uppercase letters. The typeface is a
customised variation on the renowned FF DIN font, which has
also been chosen to complement and blend in perfectly with our
logo symbol.
Our logo is presented through the use of colour as well as shape
and form. The main company colors are blue, grey and dark
grey. It is a fresh and appealing blend of colours chosen for their
representation of people, innovation and technology.
full logo
logo symbol
the logo consists of two elements:
the logo symbol and the logo type
the logo symbol is a powerful image
that connects people and technology
with innovation
dark version
light version
will be used when the background
colour is light coloured
will be used when the background
colour is dark coloured
clear space
definition
Whenever you use the logo, it should be surrounded with
clear space to ensure its visibility and impact. No graphic
elements of any sort should invade this zone.
computation
To work out the clear space, take the width from the blue
stripe of the logo symbol.
(Clear space = “E” Width).
don’ts
the logo is always horizontal and
never rotated in any direction
the shape or spacing between
characters is never altered
change of the original colours of
the logo is not permitted
no gradients or any other
textures can be added to the logo
no shadows of any kind can be
used
our logo is always flat and never
3 dimensional
our colours
a colour pallete has been
developed, and plays a big part in
the Bannerconnect brand identity.
There are three official colours: blue, grey and dark grey. These
colours have become a recognisable identifier for the company.
As stated in reference to the logo, these colours represent
people, innovation and technology.
note
Please use these colours if there’s a possible scenario for it.
This brings consistency that will contribute to our cohesive and
harmounious look and feel of the company.
our blue
CMYK C080 M024 Y000 K012
Pantone 2191U
RGB R044 G170 B225
Hex #2CAAE1
our grey
CMYK C023 M012 Y000 K051
Pantone 431C
RGB R096 G109 B124
Hex #606D7C
our
dark grey
CMYK C021 M010 Y000 K075
Pantone 432C
RGB R050 G057 B063
Hex #32393F
contact
Do you have questions?
Contact us.
For further information please contact
the design department:
[email protected]
+31 (0)20-5757671
Karperstraat 10
1075KZ Amsterdam
The Netherlands
www.bannerconnect.net
follow us!
/company/bannerconnect
@bannerconnect
/bannerconnect
@wearebannerconnect