Started in 1990, the Mitsubishi Asian Children’s Enikki Festa is a program that seeks to
promote literacy education and to stimulate cultural exchange among children by allowing
them to learn about each other through “enikki ”(illustrated diaries).
■ http://www.mitsubishi.com/mpac/e/activity/enikki/index.html
10th Grand
ners
Prix Win
11
2010-20
B. Monkhjin
Age: 6, Boy
Mongolia
Skuratovich Daniel
Age : 7, Boy
Republic of Kazakhstan
My portrait
Sunday, July 25, sunny
My name is Monkhjin Bolor. I am six years old. I go to the No.
I’m riding a horse. A ground squirrel and a lizard are staring at me
3 School in Sukbaatar District. I am in the first grade. I like to
because I’m a cowboy.
draw and play chess and checkers. I can also ride a horse.
＊ The Enikki entries above, when necessary, have been translated into English from the language they were originally written in.
Tokyo’s Newest Symbol Completed!
T
he TOKYO SKYTREE®, located in the city’s Sumida Ward, went into
commission on May 22 after three years of construction work which began in
July 2008. At 634 meters the TOKYO SKYTREE has displaced the 618-meter
Guangzhou (Canton) Tower in China to become the world’s tallest self-supporting
broadcasting tower. The TOKYO SKYTREE was built to replace the long-serving Tokyo
Tower to reduce the electromagnetic interference suffered by transmissions from the
Tokyo Tower and caused by the increasing number of super-high skyscrapers being built
in the center of Tokyo today. The birth of this new symbol for Tokyo, which merges
tastefully in the local area that is deeply steeped in downtown ambience, is certain to
boost business in the vicinity with the increase in visitors to the area and to the many
vantage points where the TOKYO SKYTREE can best be seen.
The TOKYO SKYTREE employs
technologies from several Mitsubishi
Companies. The structure uses a fluoric resin
paint produced by Dai Nippon Toryo which
boasts superior anti-corrosive properties and
durability. Another example is the vibration
control systems made by a Mitsubishi Heavy
Industries group company which acts to counterbalance wind- or
earthquake-induced swaying in the upper part of the tower.
For more information about the Mitsubishi Companies, see “Mitsubishi Profile” ■ http://www.mitsubishi.com/mpac/e/activity/index.html
The Mitsubishi Monitor is published by the Mitsubishi Public Affairs Committee
Marunouchi Nakadori Bldg., 2-3, Marunouchi 2-chome, Chiyoda-ku, Tokyo 100-0005, Japan
Phone: 81-3-5218-8660 Fax: 81-3-5218-8661
Volume 26 No.3
Official Website ■ http://www.mitsubishi.com/mpac/e/monitor/back/index.html
We want your feedback! ■ http://www.mitsubishi.com/mpac/e/talk/form.html
©2012 Mitsubishi Public Affairs Committee
Printed in Japan on recycled paper
A Bimonthly Review of the Mitsubishi Companies and Their People Around the World
2012
June & July
Elevators Soar to
New Heights
Cover Story】
Mitsubishi Electric Wins Elevator World
Project of the Year 2012 Award
News &
Products
Next-generation Purifier Delivers Tastier Tap Water
Mitsubishi Rayon subsidiary Mitsubishi Rayon Cleansui has
started sales and leasing of the Cleansui Water next-generation
home water purifier. The Cleansui Water purifier started life as a
demonstration unit developed by the company as part of its “Water
alive—Drink the tap water!” promotional campaign. The purifier
received high acclaim whenever it was shown at promotional
events and being swamped
with inquiries from people
The Blue Cross Shield Tower
(center-left) in which Mitsubishi Electric
installed new elevators
Mitsubishi Electric subsidiary Mitsubishi Electric &
Electronics, USA, Inc. has been selected winner in the
Elevators, New Construction category of Project of the Year
2012, sponsored by Elevator World, Inc.1 The company was
awarded the accolade for its installation of elevators in the
phase two vertical expansion of the Blue Cross Blue Shield
Tower, the Chicago headquarters for the Health Care Service
Corporation. When it opened in 1997, the 33-story building
wanting to acquire and install
the equipment, the company
decided to bring it to market.
The technology built into
and the materials used in the
new Cleansui Water purifier
mean people can fill personal
water bottles and other water
containers with safe and greattasting tap water.
A Cleansui Water purifier installed in the Yokohama
Red Brick Warehouse’s food court plaza.
rose approximately 440 feet, and 23 elevators and 8 escalators
installed by Mitsubishi Electric provided vertical transportation.
Growing the building to 57 stories, the vertical completion
phase (VCP) was started in 2006 and completed in December
2010 with the installation of 16 new passenger and three
NYK Contributes to Reconstruction of Quake-stricken
Areas with Stable Coal Shipments
service elevators. Challenges Mitsubishi Electric had to
NYK’s 87,000 DWT bulk carrier the Shirakumo arrived at the No.
overcome during phase two included the fact that the VCP
5 Wharf in the port of Soma in Fukushima prefecture on February
had to be constructed in a fully occupied building and without
9. The Shirakumo is the first coal carrier to berth at the wharf
disrupting the existing structure. Also, the design of the original
since the Great East Japan Earthquake. The ship was carrying
building provided no landings for any of the 16 new passenger
63,000 tons of coal from Newcastle, Australia, destined for the
traction elevators and no hoistways between the lobby and
Shinchi thermal power station operated by Soma Kyodo Power
top occupied floor. The three new service elevators had to
Co. Ltd. The No. 5 Wharf resumed operations after the sterling
replace the existing service cars in hoistways constructed
efforts of many parties, and this has seen a dramatic recovery
directly above the existing equipment with precise rail accuracy
in the Soma port’s ability to handle deliveries of coal by sea. By
throughout the entire 800-foot hoistways in what were two
continuing to ship coal to the Soma port on a stable basis NYK will
separate structures. This required the extension of the guide
be contributing to the reconstruction of, and to the stable supply of
rails upward from the original top-most service car rails, around
energy in, quake-stricken areas.
the existing overhead sheaves and support steel carrying the
“live” service elevators, then up into the phase two portion of
the building.
Note 1: Now in its 15th year, Elevator World’s annual POY Awards highlight vertical, horizontal or
inclined transportation systems of innovative design and special applications or approaches
that have solved a major problem or overcome a unique challenge; it attracts entries
from across the globe. Winning entries are published each year in the January issue of
ELEVATOR WORLD magazine, and the winners in each category are acknowledged with an
award of recognition.
2
Mr. Tatsuya Ara of the Soma Kyodo Power Company accepts a poster covered with messages
of support and encouragement by many involved in the Newcastle coal export industry from the
Shirakumo captain, Mr. Cesar Beley Martin.
■ http://www.nyk.com/english/release/1964/NE_120213.html
Smart Community System Demonstration Project
in Spain
Mitsubishi Heavy Industries (MHI), Hitachi and Mitsubishi
Front Line
Corporation (MC) are three companies to have been selected as
joint contractors for the Smart Community System Demonstration
Project in Spain1 by Japan’s New Energy and Industrial
Technology Development Organization (NEDO), an incorporated
administrative agency. The project plans call for MHI, which has
a strong track record in intelligent transport systems, to supply
the electric vehicle (EV) management center, 200 EVs, in-vehicle
units and high-speed EV chargers. The company will also test
the viability of the EV center, the EV infrastructure, and the
power management system which will handle fluctuations in a
power supply that is dependent on renewable energy sources.
Hitachi will provide the demand-side management system,
which is coupled with ICT systems, high-speed EV chargers and
the demand-side management related to power management
systems. MC will look into the commercial viability of the related
solutions business and will also create a package that integrates
business elements and services while studying options for rolling
this out to global markets.
Powerful Tool for Advanced
Persistent Threat
Dynamic MSIESER, developed by Mitsubishi Space Software,
preserves the integrity of and inspects any evidence of information
leakage resulting from email attachments. Advanced persistent
threat has become a major threat to information security in recent
years. Opening an email-attached file which contains a malware
program can result in a network becoming infected by a virus and
in confidential information being sent to an external site.
While not opening such a file is the best means of prevention,
it is vital that a company gets a grasp of the situation as soon as
possible in the event of infection and leakage. Dynamic MSIESER
uses the SP-Filter next-generation search engine to alert the
network administrator instantly should such a leakage occur.
Unlike conventional search engines which extract and inspect
stored data, the SP-Filter search engine provides constant
monitoring using high-speed analysis of data flowing through
the network. This enables the administrator to look into any
occurrence of information leakage at the earliest possible time.
http://http://www.mhi.co.jp/en/news/story/120127.html
http://www.mitsubishicorp.com/jp/en/pr/archive/2012/
html/0000013866.html
■
■
Note 1: The project, which is aligned with the Malaga Smartcity Project currently under way in Malaga,
Spain, will demonstrate and test the viability of various businesses necessary for establishing a nextgeneration transportation infrastructure that promises significant reductions in CO2 emissions. The total
budget for the project, which will run until the end of March 2016, is expected to be near 5 billon yen.
Schematic showing Dynamic MSIESER’s
outgoing file inspection function
Internet
Email
Web access
Outgoing file inspection
Administrator informed by email
Next-generation ultra-fast text search engine inspects
for personal and confidential information
Personal
information
Mitsubishi Plastics Launches Commercial Stretch Film
for Food Packaging in Europe and China
Confidential
information
Personal or
confidential
information
detected!
User terminals
TM
Mitsubishi Plastics has recently developed DIAWRAP
SUPER
File name, sender, date,
recipient, inspection
result score
Administrator
PHM, a new grade of stretch film used for tray packaging of fresh
meat and fish sold in supermarkets and other food products. It
has been found that an extremely small amount of migration of
constituents into foodstuffs occurs when films are used to wrap food
products with a high fat content. The new DIAWRAP SUPER PHM
is a polyolefin-based stretch film which complies with regulations in
Europe and China setting the standards on the types of constituents
and migration limits in order to
guarantee food safety. Mitsubishi
Plastics launched DIAWRAP
SUPER PHM in European and
Chinese markets in April this year
as a strategic product to exploit
Mitsubishi Space Software Est.1962
World Trade Center Bldg., 4-1, Hamamatsu-cho 2-chome,
Minato-ku, Tokyo 105-6132
Research and development, design, manufacture and sales of
various systems and services.
Aerospace systems, defence systems, bioinformatics, information
and communication systems, disaster-prevention and environmental
systems, system integration, ASP/products.
■ http://www.mss.co.jp
the global market.
3
Global
Spotlight
Global Spotlight focuses on employees from the Mitsubishi Companies, who are
excelling in their respective fields around the world. In each issue we will get to know
different employees, who will tell us about their hometowns, businesses, culture, and
pastimes.
from
Amstelveen
in the Netherlands
Tulips, Windmills,
Clumps and Selfjectors
The Netherlands, or Holland, is a small country in Western
Europe with 16 million citizens. It is best known for its
tulips, windmills, clumps (a modern pump-style clog) and
is sometimes still mentioned in geography books at school because of its long history as a seafaring nation.
Maybe that’s why it was logical that Mitsubishi Kakoki Kaisha decided in 1995 to establish a local company
in Holland for promoting the Mitsubishi Oil Purifier in Europe, because the equipment is mainly used in the
maritime industry!
The Mitsubishi purifier, also called the Mitsubishi
Selfjector, is a vertical centrifuge which removes
water and contaminants from engine lubricants
and fuels. Our company can supply main purifier
components, spare parts and also provide the aftersales services which earn the full satisfaction of our
European customers. All services are rendered in
co-operation with our European agents.
Our team of six staff members comprises three
Japanese, two Dutch and one Sri Lankan. Three
different cultures, three different languages, but one common target: to make sure our customers can rely on
us for our comprehensive and effective range of services.
My position in the company is engineer in the after-sales service department, and my work includes onthe-spot repairs, commissioning of newly delivered machinery, providing distance technical advice using all
types of modern communication channels or training potential operators at our training unit located at our
office in Amstelveen near Amsterdam, the famous capital of Holland.
Mr. Hans van den
Berg
From Able-Bodied Sailor to Dedicated Daddy
After Sales Service Dept. Manager
During an eight-year period as an officer in the merchant navy and
MKK EUROPE B.V.
A subsidiary of Mitsubishi
Kakoki Kaisha
serving as an engineer in a cruise company, I explored the world
and all the maritime and technical facets related to it as a seaman.
Of course a career is important but over the years I have
realized that my family and private life are also important. Working
for MKK Europe B.V. as an engineer is for me the perfect
combination of a technically challenging job performed mainly in mainland Europe and a social life for me
and my family. In January 2012, I became the proud father of a beautiful daughter. So I will spend most of
my time at weekends and during holidays with my daughter and my wife in Haarlem, a beautiful city close to
Amsterdam with lots of historical attractions.
If you are in the position to visit Holland and you do not find me in Haarlem, the big change is that I am now
training for my favorite sport: rowing with eight people in an old type of rescue boat. It’s definitely important
for me to continue exercising and training because we enter big race events in Holland. We row along the
channels of Amsterdam, past windmills and fields of tulips — but see them from the water instead. This just
goes to show that a seaman prefers to stay on the water!
4
from
Guam, a territory of the United States of America,
© Guam Visitors Bureau
Guam
In a Tropical Paradise
with TMPI !
is the home of Tokio Marine Pacific Insurance (TMPI). Guam is an island located in the western Pacific that
lies about 2500 km south of Tokyo, Japan, and about 2600 km east of Manila, in the Philippines. Guam
has a population of about 156,000 people and covers an area of 549 km2. It is truly tropical, with mean
temperatures ranging from 24°C to 30°C. We have beautiful sandy beaches with clean clear water, providing
many ocean recreation activities, including some of the best snorkeling and scuba diving available anywhere!
We also have world-class golf courses, tennis facilities, and many
walking and running events.
Guam has become a major tourist destination for Japan.
Other visitors come from Korea, China and Russia. Guam is also
a duty-free port making for incredible shopping from world-class
retailers, such as Chanel, Gucci, Louis Vuitton, and others.
© Guam Visitors Bureau
Tokio Marine has been in Guam since 1968 when we first
offered standard property and casualty insurance to our customers. TMPI is the largest insurance carrier in the
region, based on Gross Written Premium (GWP). We operate on Guam and on Saipan where our operations
include providing group health insurance and
Mr. Brion Kanda
standard property and casualty insurance.
Chief Underwriting Officer
The majority of our actual business operations is
Tokio Marine Pacific
Insurance Limited
handled by three very important Managing General
Agents. One manages our health insurance
program throughout the region, a second handles
© Guam Visitors Bureau
A group company of Tokio Marine
& Nichido Fire Insurance
our property and casualty operations on Guam, and the third handles our property and casualty operations
on Saipan. This arrangement allows TMPI to have a lean and efficient operation with just 17 employees, which
includes six members of our highly motivated property and casualty Claims Service Department.
Comfortable Working Environment for
Employees
My name is Brion Kanda. I became TMPI’s Chief
Underwriting Officer for Property and Casualty
Insurance in 2009, following many years in the
insurance industry in Guam and Hawaii. When I
started with TMPI, we employed nine people. Our
staff nearly doubled in size in less than three years
reflecting the growth of our operation in Micronesia
and the wonderful career opportunities that the
Tokio Marine Group has offered to us.
Despite this recent growth, our staff is small enough for us to develop a familylike atmosphere within the office as we fulfill our responsibilities in a happy and pleasant
work environment. We try to enhance our personal relationships with frequent staff
luncheons together, golf outings, a company picnic and year-end celebrations.
I consider myself to be very fortunate to work with one of the largest and most
successful insurance organizations in the world while living in this tropical island paradise
of Guam!
© Guam Visitors Bureau
5
Green
Diamonds
Green Diamonds highlights the ongoing efforts of Mitsubishi companies
to foster a greener, more sustainable planet and brighter, more vibrant
communities through wide-ranging environmental and social initiatives.
Founded in Japan: Contributing to Society
Using the Dinner Table
percentage, is added to the price
Several Mitsubishi Group companies have joined the TABLE
by TFT to provide school lunches
FOR TWO ( TFT ) program which aims to create a healthier
in program countries in Africa. ¥20
world by righting the imbalance between over-eating in
is the cost of a single school meal
advanced countries and the malnutrition that exists in
in a developing country. So, each
developing countries. TABLE FOR TWO International was
time someone in an advanced
founded in Japan in 2007, since which it has expanded
country eats a TFT meal, they are
globally. The way it works in Japan is that ¥20, or a certain
giving a meal to a schoolchild in
of a TFT-branded meal or food
product and this donation is used
a developing country. From 2011
the TFT program has been helping
to fund school lunches in Uganda,
Ethiopia, Kenya, Tanzania and
Rwanda.
© TABLE FOR TWO
We can also donate to the program
by purchasing drinks from Kirin
Beverage vending machines bearing
the TFT logo
■ http://www.tablefor2.org/tft_usa/
Mitsubishi companies participating in the TFT program (at the end of March, 2012) :
Asahi Glass, Kirin Holdings, Tokio Marine & Nichido Fire Insurance, Nikon, NYK, Mitsubishi
Heavy Industries, Mitsubishi Corporation and Mitsubishi Rayon. Some Mitsubishi Group
company affiliates are also participants.
© TABLE FOR TWO
NYK Signs Singapore Green Pledge
Maritime Singapore Green Initiative seeking to reduce
NYK Group South Asia Pte. Ltd. (NGSA) and NYK
Singapore’s maritime industry. The initiative comprises
Bulkship (Asia) Pte. Ltd. (NBAsia) were among 15 maritime
three programs — “Green Ship1,” “Green Port,” and “Green
organizations which on January 12 this year signed the
Technology.”
Maritime Singapore Green Pledge — an initiative driven
by the Maritime and Port Authority of Singapore (MPA),
through which maritime organizations pledge a commitment
to promote and support clean and green shipping in
Singapore. In April 2011, the MPA also launched the
© www.mpa.gov.sg
NGSA chairman Mr. Kunihiko Miyoshi (third from left) and NBAsia Managing Director
Mr. Noriaki Tajima (fourth from left) attending a ceremony held on January 12 where they signed
the Green Pledge.
6
the environmental impact resulting from the activities of
■ http://www.nyk.com/english/release/1964/NE_120116_2.html
Note1: In December 2011, three tankers owned by NBAsia – Challenge Premier, Challenge
Paragon, and Challenge Polaris — met the requirements of MPA’s Green Ship Program
and became the first Asian ships to be awarded the MPA’s Green Ship Certificate.
Challenge Premier
MC Gives Aid to Mothers and Newborn
Children in Cambodia
natal mortality rates
Mitsubishi Corporation (MC) has been assisting World
and nursing mothers,
Vision Japan in a number of initiatives designed to build
MC’s involvement in
up and assist the organization’s care and support network
the project is directed
for newborn children and pregnant and nursing mothers
at improving health
in Cambodia. With the aim of reducing pre- and post-
center facilities, at
among newborn
children and pregnant
providing training for
midwives and at raising
© World Vision Japan
Health center staff with some of the equipment
donated by MC
awareness about maternity issues in the local community.
The project has already seen an increase in the number of
people using health centers in the area and in the number
of babies delivered safely. MC will continue to offer World
Vision Japan aid and support that leads to lower infant
mortality rates and to better health in pregnant and nursing
mothers.
■ http://www.worldvision.jp/english/index.html
Pre- and post-natal care seminar for village health volunteers
© World Vision Japan
MMTh to Conduct EV Verification Tests
with World’s Largest Solar Energy Plant
Lopburi in central Thailand which will be the largest solar
Mitsubishi Motors Corporation subsidiary Mitsubishi
work together in testing the i-MiEV, and the company is
Motors Thailand Co., Ltd. (MMTh) signed a memorandum
already conducting similar testing with Thai power and
on February 14 this year with Thailand’s Natural Energy
oil companies. The memorandum signed with NED will
Development Co., Ltd (NED) on testing the commercial
see MMTh pushing further ahead with testing aimed at
viability of the i-MiEV new-generation electric vehicle. NED
putting more EVs on the road in Thailand, a country which
is currently building a 73 megawatt solar power plant at
is currently actively promoting the use of new energy
power plant in the world when it is completed. MMTh
and the Thai government agreed in December 2010 to
technologies.
NED CEO Mr. Woramol Khamkanist (second from left) and MMTh President Mr. Nobuyuki
Murahashi (third from left)
7