Online Workbook to Accompany Contemporary Editing Second Edition Workbook by Brad Thompson Linfield College Published by McGraw-Hill, an imprint of The McGraw-Hill Companies, Inc., 1221 Avenue of the Americas, New York, NY 10020. Copyright © 2005, 2000 by The McGraw-Hill Companies, Inc. All rights reserved. The contents, or parts thereof, may be reproduced in print form solely for classroom use with CONTEMPORARY EDITING provided such reproductions bear copyright notice, but may not be reproduced in any other form or for any other purpose without the prior written consent of The McGraw-Hill Companies, Inc., including, but not limited to, in any network or other electronic storage or transmission, or broadcast for distance learning. Table of Contents ___________________ Section 1: Approaching the story Chapter 1: Focus on fundamentals: The editor within ......................................................3 Chapter 2: Focus on judgment: The editor’s attitude ........................................................6 Chapter 3: Focus on skills and tools: The editor in the newsroom ...................................8 Chapter 4: Focus on grammar: The mechanics of language ...........................................15 Chapter 5: Focus on good writing: Strong and graceful prose ........................................26 Chapter 6: Focus on headlines: Precision, power and poetry .........................................32 Section 2: Inside the story Chapter 7: News close to home: Editing local and community media ...........................38 Chapter 8: News from afar: Editing wire stories ............................................................44 Chapter 9: Making a long story short: Editing for brevity and clarity ............................47 Chapter 10: Working with writers: Editing features .......................................................51 Chapter 11: No safety in numbers: Stories based on polls and surveys ..........................54 Chapter 12: Doing justice: Ethical and legal issues ........................................................57 Section 3: Beyond the story Chapter 13: An eye for news: Editing photos .................................................................60 Chapter 14: Showing the story: Editing information graphics ........................................76 Chapter 15: The balancing act: Designing pages ............................................................79 Chapter 16: The future now: Convergence and the Web ................................................85 Thompson / Online Workbook / 2 Chapter 1 ___________________________ Focus on fundamentals: The editor within Copy editors take care of many of the details of any newspaper, magazine or Web site. They also look at the big picture to check that the publication has the right coverage, balance and tone. A grasp of the full range of publication fundamentals will serve any journalist well, but for copy editors a complete understanding is essential. They work on stories, photo captions, headlines, photos and graphics, and layout and design. It is a high-stress occupation because they are the last line of defense against errors and they work under extreme deadline pressure. This chapter introduces the broad range of skills and understanding that copy editors need. Guided review of chapter A (1) ___________ lists the stories, photos and graphics for the day’s paper or newscast and helps editors organize coverage of a major event. A shorter story that adds details or lists information related to a longer story is called a (2) ____________. (3) _____________ editors are responsible for pulling together text, photos and graphics to create visually appealing pages and Web sites. At broadcast stations, (4) _____________ combine taped and live reports to create compelling news reports and may also do substantial writing or rewriting of stories. The title of the main person who oversees newsroom personnel is (5) ______________ for print and online publications, (6) __________________ at broadcast stations. The highest executive, who shapes the organization’s long-term mission, as well as overseeing advertising, production, personnel and financial matters, is the (7) _______________ in print, or (8) _____________ in broadcast. The journal-style (9) _______________ on the World Wide Web is an example of grassroots journalism in the online community. Among the copy editor’s responsibilities is ensuring adherence to standards. These include (10) _______________, which is a body of rules governing how we build sentences to establish meaning; and (11) ________________, a broader set of guidelines to establish consistency in use of capital letters, abbreviations and variant spellings. Traditional distinctions among newspapers, magazines, television and radio have been blurred by the Web and 24/7 cable operations. This trend of overlapping media is known as (12) _____________________. Thompson / Online Workbook / 3 Terms Budget Convergence Layout Off the Record Sidebar Weblog Exercises and discussion points A. Examine the front page of your local (or hometown) newspaper. Write a detailed budget that summarizes each story briefly and lists the stories in priority as they appear on the page. Bring the front page and your budget into class for comparison and discussion with others. B. In a later chapter in the text, you will consider ethical decision-making for journalists in more detail. For now, based on what you already know and believe, what do you think of the photo editor Mark Johnson? Should he have hitched a ride with a TV reporter down a gravel road after police turned him away from the first entry point near the accident scene? Was it appropriate for Johnson later to get a ride out of there with a state trooper? How should the photo editor treat the information the trooper told him off the record after Johnson helped push the patrol car out of the sand? What does “off the record” mean to you, as a journalist, source or audience member? C. Choose a story from your campus or hometown newspaper. Make a list of the questions it answers. Does the story raise any questions in your mind that remain unanswered? D. Describe differences in the TV station’s approach to covering the construction accident. E. Why do you think headline writing is considered one of the most valuable skills in editing for print? F. Go to the library and compare the front pages of today’s edition of a nationally distributed newspaper, such as The New York Times or The Washington Post and your local or hometown paper with editions of those newspapers from: • The day you were born; • The birth date of one of your parents; • The birth date of one of your grandparents. For each of the front pages: Thompson / Online Workbook / 4 1. Compare and categorize the number and types of stories. 2. Describe the design, or appearance, of each front page and note, for example, the number of columns and the sizes and numbers of photos. 3. Compare the relative sizes and wording of today’s headlines with the older papers’ headlines. 4. List the sources used in the stories. Compare the papers’ representation of government officials, experts and other individuals and/or institutions. Note how information is attributed to sources, including the use of words such as “said” or “says,” “claimed” and “according to.” Are anonymous sources used in any of the stories and, if so, how are the sources referred to? 5. Compare the length (number of words and sentences) and style of language used in the lead paragraphs of the older and newer stories. G. Describe the qualities of an effective editor, regardless of the medium. Why is an entry-level editing job a good starting point for a career in media management? H. How has the editor’s role changed as the media have evolved over the years? How have television, and more recently, the Internet, influenced print journalism? I. Compare the version of a story that appears in a newspaper and an online story about the same event. Were there any differences? Explain in detail. Thompson / Online Workbook / 5 Chapter 2 ___________________________ Focus on news judgment: The editor’s attitude Copy editors need to be knowledgeable about their community so that they can help their publication meet its readers’ needs. Some would call this “knowing your audience.” This knowledge is reflected in the news judgments editors at all levels make. Copy editors are responsible for making sure stories, headlines, photos and other elements grab readers’ attention and put the news in proper perspective and proportion for them. Guided review of chapter The audience for news is changing as demographics shift. As other ethnic groups grow in population, it is anticipated that whites will soon make up less than (1) ___________ of the U.S. population. The ability to process massive amounts of information and make decisions about its relative importance is known as (2) ________________. List the seven traditionally recognized news values: (3) __________________________. Many editors now consider some other news values important. List five of the more contemporary values that play a growing role in making news decisions today: (4) ______________________ Print/broadcast models may not always fit a Web site, which needs a distinct (5) _______ and __________. Web sites also must be easy to (6) _______________ so users can find information efficiently. News reports that just barely stay inside the boundaries of accuracy but fall short of fair play can be called (7) _________________. Opinion polls indicate the public has a negative impression of the media. To win and keep the confidence of their audiences, editors must set the standard for, and adhere to, three basic ideals: (8) _______________. Although polls indicate that many Americans believe the media have too much freedom, an even larger number say the media continue to be (9) ________________ to their lives. Most news organizations today avoid identifying people by (10) _______________, unless it is relevant to the story. Editors and producers must be able to identify and address (11) ______________ in stories that can result in imbalance or offensive language. Thompson / Online Workbook / 6 Although some of the rules in a stylebook may seem arbitrary and trivial, editors depend on them for several reasons: (12) ______________________________. Terms Bias Demographics “Loophole journalism” News judgment News values Exercises and discussion points A. How have technological changes made editors’ jobs easier? What new challenges have these advances imposed on the newsroom? B. How has the news audience in the United States changed in recent years? C. Explain the major news values and give an example of each from today’s news. D. What are some of the pitfalls involved in making decisions based on these values? E. Describe some considerations in reaching an audience on the Web. F. According to public opinion polls, many Americans lack confidence in the media and view journalists as insensitive to people’s feelings. What are your own impressions and experiences with the media? Has your name, or that of someone you know, ever been misspelled in a story? If so, how did that make you feel? Have you, or someone you know, ever been misquoted or “burned” by inaccurate information in a story? G. Do you think it is possible to achieve total objectivity in reporting? Why, or why not? Think of personal biases you might have that would make it difficult to cover some topics or edit stories on them objectively. What can you do to overcome these biases? H. Pick two communities or cities in your state and describe in broad terms the differences between them. How would publications in each city differ in look and content to reflect the different audiences? Thompson / Online Workbook / 7 Chapter 3 ___________________________ Focus on skills and tools: The editor in the newsroom A copy editor’s primary responsibility is to ensure the precision and accuracy of the news report. This includes details such as grammar and style on which the credibility of the newspaper rests. Editors perform their tasks systematically to make sure they focus on each area: organization, factual matters, libel, spelling, grammar, punctuation and so on. The ultimate goal is clear expression and accuracy. Guided review of chapter The steps involved in copy editing vary according to the editor’s experience, the nature and length of the story and the amount of time available. But this chapter explains six distinct steps in the process: (1) ________________________. Working from (2) ______________ blocks to (3) ______________ blocks of the story is an efficient approach to copy editing. A popular way of organizing news stories, with the most important information at the top of the story, followed by the supporting details, is called (4) _____________________. A (5) __________________ lead summarizes the most urgent news and reflects the key news values of a story. If the story has a feature lead, the (6) ___________________, or main point, should be given within a few paragraphs. Broadcasters write most stories on the (7) _________________ model, rather than the inverted pyramid. Also, broadcast leaders are (8) ______________ in length, and they are cast in the (9) _______________ tense, emphasizing immediacy and timeliness. In broadcasting, a (10) ______________ lead frames a story by telling viewers and listeners what to expect. Editors may be responsible for (11) _________________, or adapting stories from print or broadcast to the Web. The key to this adaptation of content for the Web is (12) ____________, organizing a story and related information in small linked pieces. The Associated Press, The New York Times, Reuters and other (13) ________________ provide stories, video, audio, photos and graphics to subscriber newsrooms. Broadcasters call these (14) _________________ from audio and video news services. Commercial (15) __________________, such as LexisNexis, are vast electronic libraries that provide reliable information to journalists through keyword searches. Thompson / Online Workbook / 8 (16) _______________________ are a form of communal e-mail in which people interested in a common topic send messages to a specific online address and receive all other messages sent to that address. These use so-called (17) _______________ technology, which brings news to you. (18) ______________ is a linked collection of online bulletin boards organized into specific topics of interest or “news groups.” These groups (19) _____________ you to the discussion at a shared site. Terms Databases Feeds Inverted pyramid Layering Leads Feature lead Set-up lead Summary, or hard-news, lead Listservs Nut graf Push and pull technology Repurposing Usenet Wire Exercises and discussion points A. Find a story in a newspaper or magazine and describe how you would go through the process of editing it. How is it organized? Are there any facts missing? Is it easy to understand for the intended audience? What facts, word usage or spellings would you have looked up? What resources would you have used to look up information? B. The inverted pyramid has proven a useful way to organize news stories, but it has limitations, particularly for print stories in today’s media environment. What are its strengths and weaknesses? C. Find an example of a story with a hard-news lead and a story with a softer, feature lead, and compare the two. 1. In the feature story, can you find the nut graf? How far down is it? 2. Is each lead appropriate for its respective story? 3. Try rewriting a “hard news” lead in a feature style and vice-versa. D. Find a story in the newspaper or a news story you have written for a print reporting class, and rewrite it in broadcast style. E. Use the appropriate copy-editing symbols (shown in the textbook and under “Proofreaders’ Marks” in the AP Stylebook) and appropriate reference materials to correct the errors of fact, spelling, word usage and punctuation in the following passages: Thompson / Online Workbook / 9 1. The professor said he was a died-in-the wool Republican until he met Sen. John Edwards, D-S.C. 2. President Clinton’s dog, a black Labrador retriever named Buddy went crazy without it’s toy. 3. It took only an hour for the jury to reach their verdict of not guilty. 4. Most airline passengers never use the air-sickness bags, at least not like their supposed to. 5. Beyond death and suffering, the HIV-virus infects 27 percent of Kenya’s population. 6. A longtime fan of public radio, Joan Kroc’s bequest was a welcome addition to the budget. 7. The publisher said she could not imagine whom would be the audience for such a book. 8. If she had not received the abortion, the woman said, she never would have went to college and met her husband. 9. The actress said the drug made her feel as if she was dead; even getting out of a chair seemed to require more effort than she could muster. She said it felt like there was glue in her brain. 10. The Mayor said that the city has restricted who the family can sell the 19acre farm to. 11. Often the media is criticized for giving the public a negative view of the world and focusing too much on the antics of celebrities such as Brittany Spears. Thompson / Online Workbook / 10 12. Further up the trail, just passed the stream, the hikers saw a black bear. 13. Her sapphire earrings and cobalt blue scarf complimented her blue eyes. 14. The coach treated the player’s behavior like it was a minor incident, but hopefully, such tantrums won’t be tolerated in the future, fans said. 15. Nambe, a company that makes distinctive vases and bowls has entered the jewelry business, and their bold sterling silver designs are stunning. 16. After two months in Dachau, the rabbi was released and allowed to emigrate to England. 17. The enormity of the numbers – Washington State 55, Oregon 16 in one loss – lead to rumors the coach would be fired. 18. The principle reason many students drop out is that they do not receive enough support at home, according to many studies. 19. Inmates from the Santiam Correctional Institution helped carry a 38-foot fir tree into the Oregon capital rotunda. 20. The father denied he had abused the girl, insisting he had found her laying in her crib and struggling to breathe. 21. Curators at the Smithsonian Institute expressed an interest in antique doll collection. 22. According to that hypothesis, the amount and kinds of nutrition in the womb altars the biology of a growing fetus in ways that can effect it for life. 23. “How can free trade be good for America, when these laid-off textile workers are in such a desperate situation,” he asks? Thompson / Online Workbook / 11 24. Coach Joe Paterno said he would like to cloister the team in a more secluded hotel like before Penn State played Georgia in the 1993 Sugar Bowl. 25. Tennis star Anna Kornikova refused to answer any questions about who she is dating. F. Visit a news organization’s Web site, and see how many layers you can identify in a story. Note those that are missing or could be improved. G. Visit your favorite Web site, or choose one that addresses a topic of interest to you. Evaluate its credibility based on the criteria given in this chapter. H. A copy marking exercise on the next two pages is to be completed using the appropriate copy marking symbols. You may be allowed to refer to the section on Proofreaders’ Marks in the AP Stylebook to complete the exercise. Thompson / Online Workbook / 12 Use the proper copy marking symbols to correct the errors in the following sentences. 1. Each idea should be limited to one paragraph. When changing sentences around, be sure to mark alterations clearly. 2. Sometimes ideas that are similar need to be merged into a single paragraph. Merge these sentences together. 3. Transpose words these. 4. A circle around ninety or other spelled out numbers means to use numerals. 5. A circle around a numeral, such as 2, means spell it out. 6. Circling a word or full name, such as Federal Bureau of Investigation, means to abbreviate it. 7. Circling an abbreviation, such as Ore., means spell out as a full name. 8. Three lines under letters or words, such as united states or fbi, means use uppercase. 9. A slash through a Letter means use lower case. 10. A wavy line under text, only for words that REQUIRE emphasis, means use boldface. 11. A single, straight line under text, for example titles such as The Hunt for Red October, means to use italics. 12. A bridge me ans close up the letters. 13. A zigzag linemeans insert space.Sometimes a straight, vertical line is used. 14. The word “stet” means ignore the mark and keep the text as originally written. 15. A carat is used to missin words or letters. 16. A pig’s tail is sometimes used to deletee unnecessary unnecessary words or letters. 17. Brackets are used to center text or indent from both sides. 18. Insert the often used hyphen in the compound modifier in this sentence. Thompson / Online Workbook / 13 19. A dash – which is a strong form of punctuation is indicated with the goal post symbol. 20. Periods are used at the end of sentences They can be marked two ways 21. I said, Please insert quote marks. 22. Its easy to insert an apostrophe and commas are equally easy to insert. 23. When a sentence is hash a complte it may be easier to tow rewrite fix ti the thing whole than transpose try to and otherwise fix it. 24. Stories that take more than one page require the word at the bottom of all pages except the last. Sometimes circling a word means not to print it. 25. Either the symbol or the number indicates the end of the story. Thompson / Online Workbook / 14 Chapter 4 ___________________________ Focus on grammar: The mechanics of language Learning grammar, if one is not already skilled at it, often is seen as a burden. For some it may seem an impossible goal. Yet it is a requirement in copy editing. And once you begin to study it, and especially if you read good writing regularly, it will eventually make sense, and you can become proficient. Grammatical correctness lends credibility and clarity to writing. Guided review of chapter The eight parts of speech and their functions are: (1) _____________, which represent people, places, things and ideas; (2) ______________, which stand in for (1) _____________ to avoid cumbersome repetition; (3) _______________, or action words; (4) ____________ and (5) _______________, which describe or modify other words; (6) _____________, which show relationships; (7) _______________, which connect parts of a sentence; and (8) __________________, which express strong emotion. Possessives take (9) __________________; almost all non-possessive plurals do not need this punctuation. The key to correctly forming plural possessives is to first (10) ________________, then (11) _________________. A collection of people or things behaving as a single unit is signified by a (12) ________________ noun. These usually take (13) singular / plural (circle one) verbs. Most pronoun problems can be traced to faulty connections between the pronoun and its (14) ____________________. Relative pronouns, such as who, are used to introduce (15) ______________. “Who” / “Whoever” is used when the relative pronoun is the (16) ______________ of a verb or phrase. “Whom” / “Whomever” is used when it is the (17) _______________ of a verb or phrase. An essential clause, which is integral to the meaning of the sentence, is introduced by the word (18) ___________. A nonessential clause, set off by commas, adds details and begins with the word (19) _____________. In the (20) _____________ voice, which is more direct, simple and clear, the source of the action is the subject of the sentence. In contrast, the (21) _____________ voice emphasizes the action and may even omit the doer or agent. Thompson / Online Workbook / 15 Verbs that require an object and establish the relationship between the subject and that object are called (22) ______________ verbs. In contrast, (23) _______________ verbs need no object; they are self-contained. Verb forms that behave like nouns, adjectives or adverbs are called (24) ____________. There are three types: (25a) ______________ (as in “To err is human; to edit is divine”); b) __________________ (as in “Bruised hearts need tender, loving care”); and c) ________________ (as in “Eating cold garlic mashed potatoes for breakfast was only one of his many disgusting habits”). The (26) _______________ mood is used to suggest possibility, as in “The governor said she would support a ban on same-sex marriages.” A related mood, the (27) ______________________, expresses a wish or a hypothetical situation: “If I were rich, I would have fresh cut flowers every day and clean sheets every night.” Like prepositions, (28) __________________ are linking words. There are three types: (29a) __________________, which link sentence elements of equal grammatical status or rank; b) ___________________, which link unequal sentence elements; and c) __________________, which also link equal elements but always come in pairs. A key to making sure subjects and verbs agree is to find the real subject. First, you must disregard any (30) _________________ or parenthetical phrases. You also need to consider compound subjects. (31) _________________ pronouns, such as “anyone” or “either,” are usually singular. A (32) ______________________ is a type of misplaced modifier that has lost its connection to the noun or pronoun it is intended to modify. Often, it is better to use a (33) ___________________ equivalent rather than a trade name, unless the story demands such specificity. Commas are used to separate independent clauses and to separate the elements in a list or description. In most media guides, such as the AP Stylebook, no comma is called for before the conjunction in a (34)__________________. The (35) ___________________ occupies the middle ground between the full stop signified by a period and the brief pause signaled by a comma. A (36) ____________________ precedes an organized list or introduces an example. Hyphens and dashes are often confused, but the (37) _________________ links letters or words together, whereas a (38) ________________ (which should be used sparingly) is used to set apart a word or phrase, usually for emphasis. Thompson / Online Workbook / 16 Common punctuation – commas and periods – should always go (39) _______________ end-quotation marks. If a quotation goes longer than one paragraph, do not put quotation marks (40) _____________________. Terms Active voice, passive voice Antecedents Appositives Collective nouns Conjunctions: Coordinating Correlative Subordinating Essential, nonessential clauses Gerunds Infinitives Misplaced modifiers / dangling participles Mood: conditional, subjunctive Participles Relative pronouns Trade name / generic equivalent Transitive, intransitive verbs Verbals Exercises A. Use appropriate copy-editing symbols to make corrections as needed. Mark “OK” if no correction is needed. 1. The mediocre student was relieved to receive all Cs for the semester. 2. More companys are now offering benefits to same-sex couples. 3. The event is open to all alumna of the University of California. 4. Tornados, unlike hurricanes, can strike suddenly and allow little time to prepare. 5. Attorney generals in several administrations disagreed on the spirit, as well as the letter, of the law. 6. The woman said she intensely disliked both of her daughters-in-law. Thompson / Online Workbook / 17 7. The media has sometimes been accused of concentrating too much on politicians’ private lives. 8. A drunken driver ran into a car parked outside the Jones’ house. 9. The Smith’s, who live across the street, heard the crash and ran out to inspect the damage. 10. The hostess’s sleeve caught on fire as she was lighting the candles. 11. Economics are a major concern for politicians as the next election approaches. 12. Politics is a dangerous topic to bring up at a party or a family gathering. 13. The Board of Trustees have approved a 5 percent across-the-board raise for the faculty. 14. The Rogers are putting their house up for sale this summer. 15. Elaine left her newspaper job to write childrens’ books. 16. A number of students were upset about the final exam schedule. 17. The number of company executives facing criminal charges have risen in recent years. 18. The search committee has narrowed it’s choices for a new dean to eight candidates. 19. While the Planning Commission presented their findings, the mayor scowled. 20. One criteria for the scholarship is financial need. B. Circle the correct choice in each sentence. 1. The automaker is recalling one of [their / they’re / its / it’s] new SUV models. 2. Almost every reporter, at some point in [his or her / their / they’re] career, must decide whether to use anonymous sources. Thompson / Online Workbook / 18 3. Smith said the Council’s vote to close the street was an example of [its / it’s / them / they’re / their] ignoring residents’ concerns. 4. L.L. Bean sent out [it’s / its / their / they’re] Christmas catalogs earlier last year. 5. Nike defended [it’s / its / their / they’re] decision to increase the size of swooshes on shoes and other products. 6. Police said they were seeking the woman [who / whom] fled from the scene after the accident. 7. The man [who / whom] police arrested Tuesday was accused of forgery. 8. The manager said she wanted to see [whomever / whoever] was interested in working a double shift. 9. The courier said he had been told to give the package to [whomever / whoever] answered the apartment door. 10. No matter [who / whom] the prize goes to, the essay contest was a great learning experience for all the students. 11. The forum featured nine candidates [who / whom] are all running for state and local offices. 12. [Your / You’re] going to regret it if you drink that espresso right before going to bed. 13. Depending on [who / whom] you believe, the death could have been accidental. 14. That new reporter turned in a fire story [which / that] was far too long. 15. Bridge is a game [which / that] can be easy to learn but difficult to master. 16. The 25-year-old Pittsburgh man faces charges [which / that] stem from the hitand-run death of a police officer. Thompson / Online Workbook / 19 17. Thieves attempting to siphon oil from a pipeline in Nigeria sparked a fire [which / that] killed at least 250 people near Lagos. 18. Most readers and viewers prefer news stories [which / that] are clearly presented and relevant to their lives. 19. The doctor said several factors are associated with diabetic retinopathy, [which / that] can lead to vision loss. 20. “Regardless of whom [your / you’re] going out with, [your / you’re] school work must come first,” Judy’s mother told her. C. In each sentence, determine whether the verbs are passive or active. Revise the sentences, as needed, to make passive verbs active. 1. One longtime Democratic fund-raiser said some voters might be discouraged by the scandal, but she predicted that the campaign budget would not be affected. 2. Prospects for peace in the Middle East have been dimmed by the recent series of suicide bombings. 3. Metal detectors were installed by the high school to improve security after the shootings. 4. Wreaths and cards were laid on the marble steps of the Capitol by sobbing tourists mourning the senator’s sudden death. 5. The bill was sponsored by Sens. Bill Owings and Dottie Lincoln. 6. The New York Times is one of the most respected newspapers in the world. 7. A 78-year-old woman was mugged in the park by a masked robber while walking her dog. Thompson / Online Workbook / 20 8. The students were awakened night after night by false fire alarms, so they began ignoring them. 9. Roxanne majored in music at Oberlin before joining the Minnesota Orchestra. 10. Parts of the law were declared unconstitutional by the courts. 11. The homeless man had eaten nothing but garbage for a week. 12. The mayor said she was unfazed by the council members’ criticism of her leadership style. 13. Professor Pat Nichols said he was flattered to be mistaken for an undergraduate by some of the visiting college alumni. 14. Unidentified gangsters blew Herbert “The Cat” Noble to bits Friday. 15. The beach house was destroyed by a fire that was started by a candle left unattended by the owners’ daughter. D. Circle the correct choice in each sentence. 1. The exhausted miner [lay / laid / layed] down for a nap after his shift. 2. Police found the robbery suspect’s identification card [laying / lying] in the street. 3. The apologetic patient said she had [laid / lain / lay] down to rest but fell asleep and missed her appointment. 4. My roommates spend the entire weekend [laying / lying] around the apartment. 5. The weary baby-sitter announced that she was planning to [lay / lie] down and take a nap when she got home. 6. After the author spoke, she [lay / laid] a pile of her books on the table and began signing them for fans in the audience. Thompson / Online Workbook / 21 7. The speaker [sat / set] his notes on the lectern and grinned at the applauding audience. 8. The officer remembered his gun [sitting / setting] on his bureau at home. 9. Just [sit / set] that vase on the table, please. 10. The robbery victim said she thought she had [sat / set] her keys on the kitchen counter. E. Correct any errors involving verbals, adjectives, adverbs or mood. If there is no error in the sentence, mark it OK: 1. Jerry Martin said that if he was president of the college, he would like to restore Saturday morning classes. 2. The sensitively written feature article was published on the front page. 3. Editors tried to arrange a new part time schedule for the holidays. 4. Jennifer Bradley said that if she ever became features editor, she will fire the film critic. 5. The man eating shark in the restaurant began to choke and cough loudly. 6. Coast Guard boats patrolled the shallow waters, searching for the man eating shark that had attacked two tourists. 7. The suspect admitted he had shot his fiancée because she objected to him smoking in the house. 8. Many college basketball coaches take their teams’ losses gracefully, but others behave bad. 9. James told the police he felt bad about wrecking his sister’s new Porsche. Thompson / Online Workbook / 22 10. In exchange for Libya agreeing to end its nuclear program the United States ended the restrictions on travel. 11. If I was you, I would not take a heavy load of classes while working 20 hours a week. 12. Taking care of three small children can be a full time job. 13. Verizon was offering a special rate for weekend long distance calls. 14. Executives said they could explain the allegations if the case goes to trial. 15. The teacher wished it was possible to take back his angry criticism of the class. F. Edit the following passages, as needed, for subject-verb agreement, misplaced modifiers and punctuation. Mark OK if you find no error. 1. Either of the proposed parking options are likely to bring an outcry from neighbors. 2. Neither the mayor or the City Council members sees the need for more zoning restrictions in that part of town. 3. When a rash of school violence incidents occurs the public wonders what is wrong with today’s youth. 4. One of the people who works in the lab complained of headaches after the leak. 5. A number of seniors including those with low grades have decided not to take the final exam. 6. The five acres in question are part of a larger area the family plans to sell to developers. 7. A series of news stories are examining the effects of the “No Child Left Behind” mandate. Thompson / Online Workbook / 23 8. Although downgraded to a tropical depression, the damage from the storm was still great. 9. A winner of four Emmy awards and two Tony awards, James Earl Jones’ roles include Darth Vader in Star Wars. 10. She also was a graduate of Princeton University in 1999, where she majored in microbiology. 11. The student denied it was a clear cut case of plagiarism. 12. The motorcyclist, 19 was on his way home from work when the accident occurred. 13. Rescue officials said the blaze which started Saturday apparently killed mostly livestock. 14. A high percentage of award winning commercials involve humor. 15. You must remember this: a kiss is still a kiss, a sigh is still a sigh. 16. The speaker told the students she was a second generation Korean American. 17. Survivors included two daughters Amy Smith of Ann Arbor, Mich. and Jane Rogers of Lakewood Colo. and a son Charles Adams of Bristol Tenn. 18. “Regardless of what happens”, the president said “I refuse to resign.” 19. The accident occurred Nov. 22, 2002 near a rapidly-growing suburb of Boston. 20. The author was born in Detroit but the family moved to Monmouth, Ore. when she was 3. 21. The dean said, the professors should try harder to turn in their final grades on time. 22. Contest officials said the winner was a 13 year-old resident of Salt Lake City. Thompson / Online Workbook / 24 23. Its not unusual to receive a 10 to 20-year prison sentence for that type of offense. 24. Because it had not been visited in years, dry rot and other deterioration had begun at the cabin. 25. Distracted and in a hurry, the mayor’s purse was accidentally left on the city bus. Thompson / Online Workbook / 25 Chapter 5 ___________________________ Focus on good writing: Strong and graceful prose The felicitous use of language is a joy to behold. In the rush of the daily deadline, it often is overlooked. Yet readers appreciate a well-written story as much as they expect a factually accurate one. Editors can help writers by eliminating clichés, using active verbs, and emphasizing simplicity, brevity and concreteness of expression. Writing that flows from one sentence to the next and one paragraph to the next makes reading and understanding easier. Guided review of chapter Good editing allows the writer’s (1) __________ to be heard. Great editing helps it (2) ____________. Much of the very best writing relies on (3) _______________ words and sentences, but that does not mean simplistic. Sometimes an editor must revise a message so its impact is not buried under a layer of abstract clutter. Writing coach Carl Sessions Stepp says audiences respond to (4) _______________ words that convey a precise relationship to their concepts – words such as “office,” rather than the more abstract “facility.” (5) _______________ is especially important to news editors because broadcast time and print space are precious, competition is fierce, and audiences tend to have short attention spans. The phrases “totally demolished” and “3 p.m. in the afternoon” are examples of (6) _______________. These diminish the conciseness and clarity of writing. Sometimes, however, repetition of a key word or phrase can be an effective dramatic device. It helps in three major ways: (7a) ________________, b) ____________________; and c) ______________________. Strong verbs are essential to good news writing. The (8) _______________ voice is usually preferable because it usually requires fewer words and makes it clear who is doing what to whom. Occasionally, the (9) __________________ voice may be more appropriate to emphasize the details of the action rather than who is responsible. Editors who encounter technical terms or jargon should ask themselves five questions to determine whether these should be replaced by simpler, more familiar language: (10a) ______________________________________________? b) ___________________ ____________________________? c) ____________________________________________? d) ___________________________________? e) ____________________________________? Reporters are prone to use certain types of jargon because they are accustomed to their sources’ using it, but it may shut out segments of the audience. Slang, too, can be colorful but may be understood by only certain demographic groups. “Sweet as sugar” is an Thompson / Online Workbook / 26 example of a (11) ______________. Editors should purge copy of such trite, overused expressions. A (12) ______________________ is a figure of speech that places a word or phrase in a fresh context to clarify or make a point in a creative way. Editors should be on guard for those that don’t work or are not suited to the story. Quoting people accurately is one of the cornerstones of journalism. If a direct quotation is shortened or altered, possibly for grammar, it should be (13) _____________________ and not have quotation marks around it. Inaccurate quotes are difficult for an editor to catch, since he or she was not there to hear the words spoken. However, the editor can raise questions and take steps to ensure accuracy, among them: (14a) _________________________; b) ___________ _____________________; c) ________________________. Quotations should be used (15) ______________________, reserved for times when something interesting is said in an unusual way – not for the routine, the mundane, the obvious. A sharp editor can sometimes discern a lively quote hiding behind a paraphrase or, conversely, a dull quote that is better to paraphrase. Whole sentences are more readable than (16) __________ ___________________ quotes, which are single words or short phrases. Quotes should be “set up” so that the paraphrasing and the quote do not (17) _______________ each other. An (18) _________________________ is punctuation used to indicate words have been deleted from a quote. To add crucial information to a quote, use (19) _______________________. Newsrooms have different policies on “cleaning up” quotes, including elimination of ethnic or racial slurs and profanity. Attribution tells the audience the source of a quote or information. In a multi-sentence quote, it’s usually better to use only one attribution and to place it after the (20) ______________ sentence. Ninety percent of the time, the word (21) ______________ is the best attribution word. The most natural word order for attribution is (22a) ___________________, then b) _________________. The exception is when the attribution includes (23) ___________________________________. An (24) _______________________ is quoted matter on tape for radio or television news. A (25) ________________ includes these; a (26) _________________ does not. Attribution usually comes (27) ______________ in print, (28) ____________________ in broadcast. Introductory phrases can clutter news writing and introduce dangling participles. They should be used only if they are kept (29) _______________ and if they provide (30) _________________. The (31) _________________ should appear early in a story to let the audience know when an event occurred. But positioning is important for clarity and smoothness. Socalled (32) ______________ stories emphasize the latest angle and play down the exact time of the event. Thompson / Online Workbook / 27 Elements of a sentence or a list that are similar in content and function should be expressed in the same way: starting with a verb or a noun, or ending in –ing, for example. This is called (33) __________________ construction. (34) ___________________ is the changing flow and rhythm of a story. Well crafted prose shifts, pauses, slows and speeds, rather than sounding monotonous. This involves alternating long and short sentences and using introductory clauses appropriately. Terms Actuality Cliché First-degree words Jargon Metaphor Orphan quote Pacing Parallelism Paraphrase Redundancy Second-day story Time element Voice Wrap Exercises A. Edit the following sentences to eliminate redundancies and wordiness. 1. Two more names can be added to the growing list of students killed in school violence. 2. The City Council has approved funding to build a new municipal center for the city. It will be located downtown at the corner of Allen and Foster streets. 3. A hurricane totally demolished three summer vacation homes located on the bay. 4. Mayor Stephanie Thompson said she hoped to resolve the land-use dispute in the near future. 5. Past experience has shown that students need alternatives to drunken, alcoholsoaked social events. Thompson / Online Workbook / 28 6. City Council members are concerned about whether or not the new budget adequately allows for future plans. 7. The police chief nodded his head, acknowledging that there were finally some new developments in the decade-old murder case. 8. The reason why the woman donated 10 acres of land to the city was because she did not think there was enough green space devoted to parks. 9. That house has nearly 3,000 square feet of space and a new hot water heater, the Realtor said. 10. New medications are improving the lives of people with the HIV virus. Some patients take a daily “cocktail” of several different drugs. B. Edit these sentences to remove clichés, gracefully place time elements, reduce wordiness or otherwise make them more readable. 1. As luck would have it, the farther he looked into the situation, the more he knew that the course of his day was going to be no bed of roses. 2. He was killed when he came into contact with a live electrical wire. 3. Yesterday there car was partially destroyed by fire. 4. The new recruit was not on time due to the fact that he missed the notification that he was prohibited from arriving at the base without his draft papers. 5. Jones gave the ring to his girlfriend that he had won in a poker game. 6. Last night, the meeting was brought to a close at 10:30 p.m. 7. He concluded that the chemical was dangerous yesterday. 8. Garcia knew he should keep the casino at arm’s length, but he had lost a fortune last week and was not going to take it laying down. 9. He made a long distance telephone call to Los Angeles from Baltimore. 10. Freshman intramural rules required a C average, getting permission of the coach and to have a parent’s permission. C. Fix the punctuation and other errors in the following quotes: 1. I don’t know who threw that rock, she said, and I don’t care. She went on to say, “I will have the whole lot of you punished for this”. 2. When asked whether he was going to run for a second term as governor, Benton replied, I think one term in office is enough.” 3. The newest board member said he was in receipt of the communication from the board’s chairman. “He must have been drunk to send out such a preposterous suggestion” in the letter, he said. Thompson / Online Workbook / 29 4. 5. 6. 7. Wu said he was sure that he “could handle this.” When I heard her cry Help me, I knew I couldn’t walk away, said Sawyer. Brady said he accepted the position because it would be, he said, “a challenge.” The Senator said that, “during this time, which covered 6 years, this subcommittee held only a total of six days of hearings.” 8. Manager of Wings Self-Defense Center Frank Smith said, “Self-defense does not make a person more violent. It provides a more confident understanding of your options and capabilities.” 9. “The Air Force has higher social and academic standards than is required of other students. Cadets in the Air Force ROTC program are expected to act like officers. A proper attitude, appearance, and manners are expected at all times,” Matthew Schneider, a cadet third class in the Air Force ROTC, said. 10. Some students agreed that alcohol has affected their grades. “Alcohol has definitely affected my grades. I think I would have done better if I didn’t drink,” Jayne Miller, a 21-year-old computer engineering major, said. D. Edit or rewrite the following sentences to fix misplaced modifiers or other faulty construction. There may punctuation and other errors, as well. A. Although John Glenn’s first launch was not covered by so many reporters, which is not to say it went unnoticed. B. Michael Rollins said he admired Martha Stearns for her intelligence, energy and because she is a strong leader. C. Sam enjoyed researching a topic, conducting interviews and then to write up his findings. D. Approved in September by the Board of Trustees, 30 core faculty members plus 25 new faculty members are projected for the new School of Information Sciences and Technology. E. Living in a college town with thousands of rental properties, it should not be startling that bitter tenet-landlord disputes occur. F. Sometimes blindness is inevitable, such as the case for Kevin Schlessinger. G. A mother of three, Meskin was born in Wichita Falls, Texas but moved to Green Bay, Wis., at age 9. H. By prioritizing, it becomes clear that a Friday morning exam is more important than a Thursday night bar tour and squabbling with a roommate is not World War III. I. Born in Mississippi in 1931, James Earl Jones’s life and career have gone through many changes. J. A winner of four Emmy awards and two Tony awards, his roles include Darth Vader in “Star Wars”. E. Rewrite the following sentences, as needed, to eliminate ineffective passive voice. 1. The pregnant woman was nauseated by the paint fumes while the nursery was being painted by her husband. 2. The grisly accident scene was blocked off by police, but not before one photographer had shot a photo of the driver’s body. 3. 3. In the contested election, victory is being claimed by the military leader. Thompson / Online Workbook / 30 4. The car was dented by a deer, not a drunken driver, the owner testified. 5. It was decided by the City Council that traffic would be diverted from that street by signs. 6. The process of amniocentesis involves a needle being inserted through the mother’s abdominal wall. 7. American teens have been spoiled by their affluent parents. 8. Graffiti was spray-painted on several garages in the neighborhood overnight by gang members, police said. 9. A bomb threat was called in by someone just before the speech was to have begun. 10. The peace agreement was conditionally approved by the Israelis on Wednesday. F. Knowing whether to challenge or celebrate a writer’s use of a metaphor or other descriptive language is part of the editor’s job. Minnesota Public Radio’s Garrison Keillor has spoken of “icicles the size of Minuteman Missiles.” A feature about a Portland brewer in The Oregonian included these passages: “He’s a sunny, compact man who keeps a headlock on his high school wrestling weight of 130 pounds. . . . He orders a German pancake the size of Bavaria. . . .” Find an example of a skillfully used metaphor in a newspaper, magazine or book. Explain why you think the expression works well. G. Find an example of a stale, clichéd expression in a news or feature story. Suggest an alternative way to word the passage. Thompson / Online Workbook / 31 Chapter 6 ___________________________ Focus on headlines: Precision, power and poetry Although much of a copy editor’s task involves polishing the work of others, writing headlines is the copy editor’s chance to make his or her own impact with just a few wellchosen words. Headlines are an art form all their own. Readers who are too busy to do more than skim the newspaper will at least see the headlines and get a sense of the news from them. Summary headlines use present tense and avoid articles and conjunctions. They must accurately summarize the news story while also enticing the reader into the story. They can evoke emotion, create a mood. They organize and prioritize the news. They help define a publication’s “personality.” Headlines must clearly state the main point of the story. They must be appropriate in tone – lighter for features, more straightforward for hard news. And, sometimes most difficult of all, heads must fit the designated space. Guided review of chapter Brevity is the soul of headlines. Most are written in almost telegraphic style, using (1) ________________ tense. Usually, forms of the verb (2) ________________ are omitted, as are this part of speech: (3) ___________________. The word “and” can be replace with punctuation, either (4a) ___________________ or b) _______________. Headlines, unlike sentences, do not end in (5) _________________. There are five basic steps in writing a simple headline: (6a) ____________________; b) __________________; c) _________________________; d) ____________________; and e) _________________________. Multi-line heads take more skill because awkward (7) ____________________ between lines can make them silly or difficult to understand. (8) ____________________ heads are treated like sentences, capitalizing only the first word and proper nouns. (9) ___________________ heads capitalize all major words, as book titles do. Some headlines work in tandem with a (10) ___________________________, usually the largest, as an anchor. It gives the essence of the story. A smaller, secondary head, called a (11) ___________________, adds context and detail. A lead-in head, or (12) ________________ is usually short and has no verb. It appears on top. These are more common in magazine and Web design, and sometimes they are italicized. Headlines without verbs are called (13) _______________ heads. Heads are usually positioned above a story either (14a) ______________________ or b) ____________________. The size of type, including headlines, is measured in (15) _______________. This is a tiny unit of measurement, 72 to an inch. The size of headline type typically ranges from (16a) __________________ to b) __________________, depending on the story and the number of columns it spans. Another unit of measurement, used for the width of columns and pages is the (17) ________________, one-sixth of an inch. The print area on a Thompson / Online Workbook / 32 standard newspaper page, called a broadsheet, is typically about (18) ________________. The vertical strips of type on a page are called (19) ________________. There are usually six or seven of these on a standard newspaper page, fewer on tabloid and magazine pages and on Web sites. The thin white spaces in between the type are (20) ________________. The appearance and character of the print itself is known as (21) ________________________. A particular style of type, such as Courier, is called a (22) _________________________. A (23) ________________ refers to all the letters, figures and marks in a particular size and style of type. Heavier, thicker lettering, used in most heads and occasionally in text for emphasis, is (24) _____________________. “Slanted” type is called (25) _________________________. (26) _________________ styles have small ornamental strokes, or curlicues, at the ends of their letters and figures. The standard format for a headline order is a three-figure sequence in this order: (27a) ____________________ - b) ___________________ - c) _____________________. For example, the lead story of the day might call for a 6-42-1 banner head. A shorter story inside might have a 1-30-3 head, which probably would be more difficult to write. Headlines on news stories should have a neutral tone. Taking sides or slanting the facts is known as (29) __________________. Direct quotes in headlines are usually punctuated with (30) __________________. Some newsrooms also allow colons and dashes to be used as attribution symbols, but only sparingly. Headlines can range from ultra-serious to playful, depending on the type of story. There are four basic types, or approaches to headline content described in this chapter: (31a) ________________, b) __________________, c) __________________ and d) ___________________. Headline writers should be careful not to pile on too many modifiers and to be careful with words that can have double meanings. Don’t sacrifice clarity for cuteness. Acronyms and abbreviations should be used sparingly to avoid heads that look like “alphabet soup.” In a continuing story, the headline should focus on the latest developments. Terms Boldface Broadsheet Column Downstyle / upstyle Editorialize Font Gutter Head or hed Hammer Italic Kicker Label Thompson / Online Workbook / 33 Main hed / drop or deck hed Pica Point Serif / sans serif Typeface Typography Exercises A. Find a headline in your local newspaper that you think is inaccurate, is poorly phrased or biased, or otherwise needs improvement. Try rewriting it within the same count, or approximately the same number of (maximum) characters per line. B. Find a headline in your local newspaper, or perhaps a magazine, that you think is particularly well written. What do you like about it? C. Each of the following headlines has one or more problems. Discuss how they might be revised, keeping the headline within the same (maximum) number of characters per line. 1. Ford, Carter want censor for president’s indiscretions 2. Water main break affects service. 3. Rehnquist may find himself more in the limelight then ever 4. Commissioner says decision on tax will be appealed in court 5. Area girls’ teams are lacking in experience 6. City restricts who farm can sell land to 7. State ruling: Cottle errored, but not for gain Thompson / Online Workbook / 34 8. Christmas trees’ prices higher to meet demand 9. If your searching for a home, here’s advice 10. Exhibit of Frank Lloyd Wright designs opens 11. Appeal planned in ruling on Utica man 12. 2 area men arrested after leaving train 13. Council leaning toward authority to pay for plant 14. Sen. Niles to retire at end of term? 15. Malibu biker charged with attempted rape 16. Tragedy: Man, 83, dies while shoveling snow 17. He’s likely tuning up angels’ wings [on a feature obituary] D. Read the following story closely, then complete the headline exercises that follow: RALSTON – A water main break brought havoc Monday night to a twoblock section of Locust Street. Sleepy residents were forced from their homes as basements flooded, and a sinkhole created by the break caused an accident that sent a Ralston man to the hospital. Enrique Donoso, 42, of Hill Terrace Apartments, suffered a broken arm and facial cuts when he drove his car into the 8-foot-deep sinkhole just before midnight. Fire Chief Howard Longley, whose crew was the first to arrive, said Donoso told him that water pooling in the street concealed the hole. Donoso was treated at Mercy Hospital and released. The break had gone unnoticed until the accident, Longley said, because most residents were asleep and the neighborhood has little traffic at night. Within an hour, however, residents of about 20 homes were awakened by volunteer firefighters going door to door. Their basements were already filling with muddy water, their gardens were ruined, and their yards were cratered by water eroding soft sections of ground beneath the surface. Thompson / Online Workbook / 35 City inspectors evacuated 12 houses near the site of the break after finding evidence of structural damage that might have put the residents at risk. Meanwhile, Department of Public Works employees were struggling to stem the rising tide of water along the street. “I don’t like being roused in the middle of the night, but I guess it beats having your house fall on your head,” said Mildred Williams, who left her home at 114 Locust St. with her husband, Raymond, and their two children. “We just put a TV room in the basement, and now it looks like Sea World down there.” The Williamses and several other families spent the rest of the night with family or friends. But the members of at least six households had to bed down in makeshift quarters at the Harmony Avenue firehouse. A more detailed inspection of the affected homes was planned today, but officials said the water might linger for several days because the ground was already saturated by recent heavy rains. The break, which was reported at 2:30 a.m., halted water service to adjacent neighborhoods overnight. Write the following: 1. A summary sentence for the story 2. A 6-42-1 headline 3. A 2-30-2 headline 4. A 1-24-3 headline E. Edit the following story, then complete the headline exercises that follow: HURLEY FALLS – Kluger Machine Company., manufacturer of calculators and other office equipment will close it’s doors for the last time on June 1, ceasing all operations and leaving 153 employees without jobs. Kluger officials, who announced the closing yesterday downplayed the affect of a series of lawsuits and fines, blaming the firm’s failure instead on a business climate that is hostile both to smaller companys and to older technologies. “We’ve done our best to compete by emphasizing the inexpensive, low maintenance reliability of Kluger products” said President Victor K. Downes during a brief news conference. “But tradition only takes you so far.” Kluger lost $3.2 million dollars last year and has not seen a profitable quarter in nearly a decade. Downes promised to devote the company’s resources in the 3 months before closing to job training and placement for its remaining employees, who’s ranks have thinned from a peak of about 900 in the early 1970’s. “We’ll go out the way we came in – with the welfare of our people at the top of our agenda,” Victor said. But employees, including many who declined to be named, were not optimistic. “We know how Kluger takes care of its workers,” said Howard Bettinger, 59, a machinist at the River Road plant for 32 years. “Things were different back in the old days, but since Downes has been running the show, it’s hardly safe to work there. You can’t tell me now their going to up and get everybody a decent job. I’ll be flipping burgers somewhere – if I’m lucky.” Thompson / Online Workbook / 36 Since 1988 Kluger has lost three lawsuits related to two on-site employee deaths and one disabling injury, and has reached out of court settlements in two other injury cases. The payouts in the five cases totaled $24,200,000. In addition, Kluger has been rocked in recent years by a series of highly-publicized state and Federal fines and sanctions for worker-safety infractions. In one case last year, investigators from the Occupational Health and Safety Administration (OSHA) sited an incident where part-time employees without training or protective gear, many of them teens, were working unsupervised 12-hour shifts immersing metal parts in open baths of corrosive liquids. Downes, whose grandfather Hiram Kluger, started Kluger Machine in 1927, yesterday dismissed the pattern of suits and investigations as “government harassment of an honest businessman” that had been “blown out of proportion” by the media. Noting that many Kluger employees had worked for the company for decades, he said, “Those fellas wouldn’t keep punching the time clock here if they didn’t still have most of their fingers, would they?” Downes claimed, “Market forces are shutting me down, not a bunch of bureaucrats.” Write the following: 1. A summary sentence for the story 2. A 4-48-1 main headline with a 4-24-1 deck head 3. A 5-72-1 headline with a kicker 4. A 1-30-4 headline Thompson / Online Workbook / 37 Chapter 7 ___________________________ News close to home: Editing local stories and community news People care intensely about local news. It can directly affect their lives or involve people they know. For that reason, local stories receive intense scrutiny. Also, editors often work directly with reporters to fine-tune local copy. Local news also provides an opportunity to make a difference in a community – to raise awareness of issues and find solutions. Guided review of chapter Some news organizations have chosen to step beyond neutral, detached reporting to host forums and even lobby for new policies. This emerging style is called (1) ________________ journalism. The Internet and 24/7 all-news cable channels have made it easy to stay informed on national and international events. But that information glut doesn’t necessarily include coverage of readers’ and viewers’ communities. Moreover, the idea of “community” is evolving. Certain Web sites, specialty publications and cable networks, referred to as (2) ________________ media, speak to communities joined by beliefs and interests, not geography. Simple Web publishing formats such as (3) ________________ allow audiences to participate more fully in gathering and evaluating information. A story is (4) ________________ if it clearly connects with readers and answers the question “What does this have to do with me?” A news story has (5) ______________ when it becomes personal rather than general. This chapter explains four major reasons that accuracy problems are magnified at the local level: (6a) __________________, b) _______________________, c) _______________________, d) _________________. Local sidebars, often called (7) ______________________ include details such as phone numbers, addresses, schedules, prices and e-mail addresses. A sizeable portion of a publication’s revenue, and virtually all of a broadcast station’s, comes from (8) __________________. This means that newsrooms may feel pressure to focus on more affluent neighborhoods. But editors must work to make sure their news organizations reflect the diversity of their communities. In a University of Wisconsin study, most of the participating newspapers indicated they had tried to get beyond the (9) __________________ model of presenting news to develop more of an (10) ____________________ approach, with more historical context and common ground for opposing views. Terms Blogs / Weblogs Civic journalism / public journalism Thompson / Online Workbook / 38 Information / help boxes Niche media Relevance Exercises and discussion points A. Why is local news considered by many to be more important today than ever? B. What are the essential qualities of strong local news coverage? C. How can local news editors help keep news copy simple and appealing? D. What are some of the pros and cons of civic journalism? E. Find one or more national wire stories in your local paper and suggest a way that they could be localized. F. Edit the following stories for style, grammar and punctuation and content. Make notes of any missing or confusing information you would need to check out with the writer. School board The Spring Valley Board of Education cleared up some parent’s misconceptions about a recent impromptu pep rally at the high school and elected officers at it’s regular meeting Monday night at 7:00 PM at Kennedy Middle School. Robert Bannister addressed the concerns of parents regarding a pep rally that took place in the halls of Spring Valley High School on November 20. About 300 students left classes on that day and did a “snake dance” thru the halls of the building. The dancers eventually made they’re way to the gymnasium where a pep rally ensued in support of the football team, which is Number One in the conference. Several students were suspended for vandalism that occurred during the pep rally, including graffiti painted on the trash dumpsters in the parking lot, but some parents say the Administration got the wrong students. Many parents argue that the principle is punishing good kids who were just taking part in a harmless school spirit activity. “I just think the school overreacted”, said parent John McNichols, who’s fifteenyear old son, Scott attends Spring Valley. “It’s so unfair to ruin the records of some really descent kids.” “Suspensions are appropriate for those kinds of defiance and vandalism,” Banister said defending the school administrators decision. Some college applications ask if a student was ever suspended and parents are worried that this suspension for what they see as a trivial matter could jeopardize their children’s future. The school board agreed that the appropriate disciplines were handed down and they will assist any student that desires it in explaining the reason why they were suspended on college applications. Thompson / Online Workbook / 39 Before this fairly heated discussion between Bannister, board members, and parents, the board elected their officers for next year. Carla Buchanan was re-elected President by a unanimous vote. Cynthia Potter stepped down as Vice-President after 5 years, and was replaced by Marc Sherrill. The Spring Valley School Board meets on the second and fourth Tuesday of the month. Meetings are rotated between the seven schools throughout the District. Hancock obit Kelly Hancock, 86, a resident of the Paradise residential care center, died Tuesday at the center. She was born December 20, 1920 in Yuma, Arizona, a daughter of the late Richard and Hannah O’Keeffe. She married Don C. Hancock, who died Nov. 15, 1995. A cook for the Spring Valley School District for 30 years before retiring in 1982, her family moved to the area when she was ten years old. She was a long-time member and past Elder of the First Presbyterian Church and a member of the adult Sunday School class there, she also taught childrens’ Sunday school classes for many years. She also was a 50 year member and past matron of the local Order of the Eastern Star chapter, Secretary of the chapter for five years, and a member of the Spring Creek Fire Company Ladies’ Auxiliary. She is survived by a daughter, Agnes Irene Johnson of Spring Valley, three sons, John of Norfolk, VA, Thomas of Cleveland and Michael of Kenosha, Wisc., two sisters May Lewis and Betty Byars, both of Denver, 15 grandchildren and 10 greatgrandchildren. Visitation will be from 7-9 PM at the McCoy Funeral Home, 102 East Elm Street. The funeral will be at 10 AM Saturday at the First Presbyterian Church with Reverend Myrna Malloy officiating. Her body will be creamated and the ashes will be scattered in the Rocky Mountains she loved to hike in according to family members. In lieu of flowers, memorial contributions may be made to the First Presbyterian Church Building Fund, the Sierra Club, or the American Cancer Society. United Way The United Way kicked off an ambitious campaign Monday announcing it’s goal of $1.6 million dollars during a catered luncheon of shrimp and prime rib attended by the Mayor and other city and county leaders. Pledge cards will be received by participating businesses in the next couple of weeks, according to this year’s chairwoman, Ada Gardener. Team captains, as well as the goal were announced at the luncheon. Gardener said, “We want to emphasize that the United Way truly is a way for our community to be united in helping others”. Gardner reminded donors that they can choose the specific organizations they want to contribute their money to or they can donate to the United Way at large, noting that last year’s goal was exceeded by reaching a record $1,500,000. The harsh Winter last year took a toll on some United Way agencies, including; the womens’ shelter which was filled to capacity on some frigid nights and had to turn away many women and children, said Gardner, who claimed that the local United Way chapter only uses about five per cent of its funds for administration. Thompson / Online Workbook / 40 Everyone is urged to give generously to this important charitable effort that does so much in our community. For more information call 555-5555. Library A 3-dimensional model of the proposed new library building at Alan and Forest Streets can be seen on display at the Municipal Building downtown this month. The model was presented to the city’s Library Building Committee at their monthly meeting Tuesday by the architect James Gantt & Associates. The model includes the adjacent existing buildings like the Municipal Building, the Forest Inn bed-and-breakfast and the Longfellow Art Museum. The new library is to be named in honor of Katy Langston a longtime patron of the library who remembered it in her will by bequeathing $1,000,000 to the building fund. “I am delighted that we have reached this major mile stone in bring a long overdue improvement to the downtown not to mention providing some much needed space for our books and other materials. We look forward to being able to serve our patrons more effectively,” said Marla Perkins, the chief librarian, “this is a key part of revitalizing our downtown area as a cultural and commercial center”. Other Committee members said they did not find any serious faults with the design but they will have some suggestions for refining some aspects of it. Floor plans are on display with the model. Perkins says the committee welcomes ideas and written comments from the general public and that hopefully many citizens will take advantage of the opportunity and attend a number of meetings that will be held in the next two months to present their comments. The first of those meetings will be held Friday. The city council also invites comments from the public during the public hearing at their next meeting at 7:00 p.m. Monday night. Police chief Spring Valley police chief Don Baker was welcomed home Friday by approximately 50 local residents and city officials after serving overseas for the past year as a member of the U.S. Army Reserve in Kuwait. The gathering included six cops and firemen along with two K-9 German Shepherd dogs. “It’s great to be back,” said Chief Baker, “You have no idea how hard it is to be away from home for such a long time.” The warm relationship between the chief and citizens of Spring Valley was obvious at the gathering. “He’s such a great guy, and not every city can say that about their police chief. We are really lucky, and it’s good to have him back,” said Dale Everhart. Mayor Bertha Jackson officiated at the reception which included a red, white, and blue cake. She joked about Baker’s “lavish” overseas travel experiences. Actually, Baker said he and his unit worked 12 hour days as part of Operation Iraqi Freedom. “We worked 12 hours a day, six days a week,” he said. He added that he could not give specific details of his mission. “I can’t give you real details. We were working on a classified ‘secret’ mission.” Thompson / Online Workbook / 41 Baker’s longest deployment he had previously experienced was only one month. He has been a member of the Army Reserves for 25 years. His absence from the Spring Valley Police Department was made easier by a partnership with the Jasper County Sheriff’s Department. Lt. Holly Golightly was on loan from the department and served as Spring Valley’s interim police chief. “I’m glad to see Chief Baker back, too,” Golightly laughed. She joked that Spring Valley residents are “a rowdy bunch.” Hospital At 11 a.m. Saturday morning the rain ended just in time for the citizens of the region to gather in the sun and help break ground for the new Providence Hospital, located just east of Spring Valley off Highway 251. The new hospital will serve residents from Lafayette to Greenville. One of the goals of the event, entitled “1,000 Shovels” was to set a world’s record for the largest groundbreaking celebration. The current record of 1,038 persons was set June 1, 2002 by the Goodyear Tire and Rubber Factory in Lawton, OK. Among the Spring Valley residents on hand was Mayor Bertha Jackson. She and Mark Cato, President of Providence Hospitals served as the official witnesses for the Guinness Book of World Records. The crowd may not have broken any records, but the weather did. The temperature soared by noon to 98 breaking a record set in 1955. “It’s important to have good medical care nearby,” said Jackson. “This will add to the quality of life in our community, just like good schools and parks and roads.” After signing the official register, each person in attendance was given a yellow sticker with a number on it. More than 100 specially painted shovels had been donated by John’s Pretty Good Hardware, but many residents had brought their own. The Spring Valley High School marching band played while the crowd assembled. Several speakers outlined the hopes and plans for the new hospital. About $2 million has been raised for it by the Providence-Spring Valley Hospital Foundation. “This is amazing,” Director of the Spring Valley Chamber of Commerce Joelle Perkins said. “It sure looks like we have over 1,000 people here.” Alas, when the last yellow sticker was distributed, it revealed that the crowd had not set a new record for groundbreaking ceremonies: Total attendance was 995. “Well, maybe we can do it for the library groundbreaking,” Mayor Jackson said. ID theft A Jasper County man has been sentenced to at least 8 years in prison for his role in an identity theft ring. Michael Rambo, 28, of New Brunswick pleaded guilty to 15 counts of identity theft, one count of possession of methamphetamine, first-degree theft, and resisting arrest. Circuit Judge Lassie McDonald challenged Rambo’s claim that he was sorry and had turned his life around when she asked him to name others involved in the ring. When he refused to comply with her request, McDonald decided not to include the possibility of early release for good behavior as part of his sentence. Thompson / Online Workbook / 42 “I don’t see any evidence of your remorse. If you really felt bad about it, you’d tell me who else was involved,” she said. Police Detective Shawn O’Malley said the sentencing was “satisfying” because Rambo’s operation was one of the biggest in town. “We will continue to investigate others that we think are part of this ring,” O’Malley said. Rambo was arrested November 15 after police served a search warrant at his trailer in New Brunswick. Police found evidence of more than 50 victims. Two of Rambo’s victims testified at the sentencing. “Stealing like this really hurts people,” said Arlen Sloane, a Spring Valley teacher whose backpack was stolen from his car. “I didn’t loose much money, but the hassle of losing my license and credit cards seems never-ending”. McDonald’s former landlords, who trusted him to gather their mail when they went on vacation also were victims of identity-theft. “We got back from a trip to an out of state family funeral to find a $15,000 balance on a credit card we didn’t even know we had,” said Raymond Albergotti. Rambo rented an apartment from Albergotti and his wife Lisa for about 2 years. Lisa Albergotti described their relationship with the thief as almost parental. “We’re all tore up over this. It’ll have an affect on our lives for as long as we live,” she said as her husband smoked nearby outside the courthouse after the sentencing. “It’s made me a lot more suspicious of everyone and much quicker to judge. And I think that’s just sad”. Thompson / Online Workbook / 43 Chapter 8 ___________________________ News from afar: Editing wire stories Wire editors select, sort and edit stories transmitted by wire services and other newsgathering agencies outside the newsroom. They are responsible for revising breaking stories as updates come in, combining stories from different wire services and sometimes localizing them. They must be highly organized and have a firm sense of news judgment. Guided review of chapter Wire services are rooted in the development of the (1) _______________, which first sent electrical impulses through a bundle of wires in 1831. This made it possible to transmit stories across the nation or the globe soon after an event occurred. This created a need for news-gathering cooperatives. Founded in 1848 as a co-op of six New York City newspapers that agreed to exchange news with one another, (2) ____________________ is the world’s oldest and largest news organization. A (3) ______________________ is a one-line, headline-style summary of a breaking news story. A (4) __________________ designation is used for critical, dramatic breaking news of great impact and magnitude. The (5) ________________designation is used to add information to such a story or to introduce a major breaking story. Once the lead has been sent, further details may be sent in sections called (6) ________________. Sections of stories designated (7) __________________ are new leads intended to fit above older material in a previous version of a story. A (8) _________________ is a complete, new version of the story. Broadcasters use the term (9) _________________ for the stream of stories, images and audio sent electronically. Print journalists call this the wire. Four general categories of wire-service organizations provide this material: (10a) ____________________; b) ___________________; c) ____________________; and d) _________________. The wire editor compiles a (11) ___________________, outlining stories available from wire services along with photos and graphics and, possibly suggestions on localizing. An (12) ___________________ is a story about a trend or an issue, intended to run at a specified future date. It’s important for the wire editor to know how much space or time is available for news. The space available in print is called the (13) ____________________. Broadcasters think in (14) _________________ of stories, which are separate timed segments of the broadcast. By (15) ___________________, the wire editor continually monitors the wire for new stories. Most wire stories in print carry a (16) _________________ telling where the story originated. It includes the city in all caps and a state abbreviation or full name of the country, as style dictates. Thompson / Online Workbook / 44 Generally, wire stories are considered easier to edit than local copy because (17a) ___________________________________ b) ___________________________ c)__________________________________. It can, however, be more difficult to assess the relative importance of wire stories. Wire editors must decide which of the hundreds of daily wire stories need to be published or aired. This requires sound news judgment. The news value of (18) ________________ is less important in news from afar, but these news values take on greater importance: (19a) ____________________; b) _________________________; c) ____________________. Combining stories from different wire services about the same topic can result in a more complete story that includes the best elements of each. They may have different quotes, for example. Moving quotes from one story to another is potentially dangerous. Incomplete (20) ___________________ is probably the most common error in combined stories. Print newsrooms include a short (21) _____________________ at the end of the story to credit the reporters or news services contributing to a combined story; broadcasters include the credit in the story. Wire stories can sometimes be (22) ___________________ to emphasize their relevance to the community. This may require the wire editor to revise or add to a story to make concrete connections between a distant event and the audience. The simplest way to do this is to (23) ____________________. A further step is to add a local (24) ________________, perhaps a quote from a local expert or someone in the community affected by the event or issue. A reporter might take it to the next level and uncover a new angle or additional information that warrants a completely new story – a local version of the wire story. Terms Add / take Advance Block Budget / digest Bulletin Credit line / tagline Dateline Feed Insert Local angle NewsAlert News hole Pickup Scrolling Wire / wire service Writethru Thompson / Online Workbook / 45 Exercises and discussion points A. What qualifications and/or personality traits do you think are important for a wire editor to be effective? B. Rank these hypothetical wire stories in order of importance for a newspaper or broadcast station in your community. Use the news values to make and defend your evaluation of them. • Tuition has risen so dramatically in the past five years at public colleges and universities that a college education is becoming unaffordable for the middle class, according to a new report by a respected foundation. • A famous supermodel breaks her nose in a rafting accident while filming a movie in the Cascades. • A man in another state is arrested on suspicion of cocaine possession but later released when the substance found in his pocket turns out to be laundry detergent. • Ireland once was as poor as a developing nation, but its economic status has soared thanks to high-technology businesses. • The president vetoes a bill that would have given a tax break to millions of middle-class taxpayers. It would have saved the average household about $50 a year. C. Find a wire story in your local newspaper and an online story about the same topic from another news agency, such as The New York Times. Compare the two. Which is more complete? How do the quotes differ? Combine information from the two versions into a new story that does not exceed the length of either original story, or a maximum of 1,000 words. Be careful about transitions, repetition and attribution. Be sure to include a credit line. Repeat this exercise as directed. D. Find a wire story in your local newspaper or online that has a local angle. Suggest a way the story could be revised to emphasize this (such as an addition or insert), or suggest a sidebar that would make a connection between the wire story and your community. Repeat this exercise as directed. Thompson / Online Workbook / 46 Chapter 9 ___________________________ Making a long story short: Editing for brevity and clarity Audiences have less time to absorb the information that inundates them daily. This makes brevity essential. Editing for brevity involves eliminating repetition, succinctly supplying background and details, providing context and using quotes judiciously. Guided review of chapter American adults spent an average of (1) _________________ on broadcast and newspaper news daily in 2002, down 19 percent in eight years, according to a study. Younger audiences spent even less time reading and viewing daily news. Surveys indicate readers don’t like for newspaper stories to (2) _______________ from the front of a section to an inside page. On the Web, long scrolls can be awkward, and even “longform” media, such as magazines and public radio, are feeling pressure to tighten stories. The first step in trimming a story is to find out (3) _________________. Once that is established, there are four basic skills to trimming: (4a) ___________________, b) ___________________, c) ____________________ and d) __________________. One tip in editing for brevity is to eliminate one- and two-word lines, known as (5) ______________. Editors who indiscriminately cut from (6) ___________________ may discard details and context that are central to the story. Working from larger to smaller blocks helps an editor avoid (7) ______________________. A (8) ________________ reduces a news account to a single phrase, which is superimposed on a video image. Some move across the bottom of the TV screen; others are stationary. Critics find these distracting; defenders say they pack more information into a broadcast. It can be a challenge to condense a story without stripping it of color. In some stories, the solution may lie in the tone or approach; in others, it may hang on a single (9) _________________. (10) _________________ are news stories that have been written or edited to bare bones, usually two grafs or even shorter. They often convey the who-what-where-when of community meetings and events, minor crimes and accidents, and accomplishments of local people. Some are rewritten from news releases. Their styles vary, but generally they should convey the essence of a single event or issue as concisely as possible. They cannot be used to explore complex issues or capture personality. Active verbs are essential, as is solid news judgment. Terms Thompson / Online Workbook / 47 Brief Crawl / deko / ticker Jump Refer / teaser / squib Widow Exercises A. Look through five consecutive issues of one daily newspaper and choose three developing, continuing news stories (local or wire). Write a three-paragraph news summary, emphasizing the latest developments in the story, but including enough background that a reader who missed the earlier stories would be brought up to speed. B. Find five full stories in a newspaper that would be appropriate for a roundup of national briefs, and edit each into a two- or three-paragraph brief. C. Look at a Web site or a local newspaper, and give five examples you find of wordiness and/or redundancy and make suggestions for revising. Then, choose one story to shorten by eliminating wordiness or by deleting some of the subordinate details or quotes. Count the number of words you could save in the story. Does the audience make a difference in what you would omit? Explain. D. Trim the following story from 360 words to 250 words. Be sure to edit for any style or other problems. Vest Police say a bullet-proof vest likely saved the life of a Spring Valley officer who was recovering Wednesday after the vest deflected a gunman’s bullet away from his heart. Declaring him a “real hero” police said Lt. Connor O’Riley interrupted the suspect and two possible accomplices as they beat and robbed a 25-year-old woman late Tuesday. The assailants remained at-large. The woman, who’s face was pistol-whipped, is lucky to be alive, police said. “These people are extremely dangerous,” said Lt. Ben Hurley, department spokesman. “When you have a suspect willing to kill a uniformed officer, they have to be considered dangerous”. The shooting left the department shaken, since O’Riley became just the second police officer in over a decade to be wounded in the line of duty. Sgt. Jesus Gonzales was shot in the forearm during the execution of a search warrant twelve years earlier. “All of our officers put their lives on the line on a daily basis,” Hurley said. “And over the years, we’ve had lots of officers get shot at, but through training and the grace of God, we have not become victims. When something like this happense, it makes us remember we’re all vulnerable.” The incident began at about 11:45 p.m. Tuesday when officers were dispatched to the scene at Park Hill Apartments on North Park Hill Road on an assault in progress call. A woman was attacked in an area just North of the apartment complex and Thompson / Online Workbook / 48 dragged inside the building where the assailants continued beating her, police records show. As O’Connor, a 15-year veteran of the police force entered the building, a man walked out and fired two shots from a handgun, striking the officer in the left had and the left side of his chest. A big bruise formed beneath the vest where the bullet hit, Hurley said. “He definitely would have died if the bullet would have penetrated,” he added. O’Riley returned fire as the suspect fled but it wasn’t known if the bullets hit or missed their target. O’Riley and the woman were taken to Memorial Hospital, where both were listed in good condition and were expected to be released by Thursday. E. Compile a roundup of local briefs from the following news stories, condensing each to no more than three paragraphs. Blood The Red Cross will hold an emergency blood drive at it’s chapter headquarters Friday from 9-5 to restock dangerously low supplies. Recent disasters and dips in donations have resulted in dangerously low supplies in the region, according to Adelle Brown, a spokeswoman for the local chapter. Inclement weather is blamed primarily for the drop in donations, she added. Blood supplies around the nation have been strained recently by natural disasters, including tornadoes and flooding, Brown noted. “When one of these natural disasters strikes, we’re called on to pull together and meet that urgent need, but the normal demands for blood continue and it takes a toll on our supplies,” she said. “Now we need to restock because we would really be in dire straights if another disaster should hit anytime soon.” Brown said that Red Cross volunteers will be standing by Friday to provide transportation for those who need it. Those who wish to make an appointment can call 555-HELP, or you can just walk in, said Brown. Also, the Old-Fashioned Churn is donating coupons for free ice cream to all of those donating blood for the first time. The Friday blood drive is in addition to the weekly regular collection which takes place at the chapter headquarters, Brown said. “We’re hoping for a really big turnout to boost our supplies,” she said. Fire A fire totally destroyed an abandoned barn in Northwoods Township last night and burned about an acre of land, all brush, before it was extinguished by volunteer firemen. About twenty firemen responded to the blaze which was reported by nearby neighbors who saw smoke and flames coming from the area at about 7:00 PM and called 911. It took about an hour to put out the fire. No one was injured, and a nearby farmhouse, where no one was home at the time, was not damaged, said fire Capt. Howie Moshowitz. The cause of the fire is under investigation, said Moshowitz, but he said it is believed that a cigarette thrown by a passing motorist may have ignited the blaze. Thompson / Online Workbook / 49 There was no immediate estimate of the damage available. The barn’s owner, Cecil Davis, who lives in the nearby farmhouse but was away at the time of the blaze, said that the barn had been unused for years. “I feel very luck,” he said. “I think it was nearly empty. I don’t think there was anything in it except maybe some old National Geographic magazines the library wouldn’t take and a broken-downs lawn mower.” Hit-run Police are seeking information about a hit-and-run incident that occurred Monday at the Quik-Stop on Buehler Lane. At about 5 p.m., according to police, a small red car struck the left side of a Chevrolet sport utility vehicle just as the SUV’s driver was pulling into the convenience store’s parking lot, then it quickly sped off, spraying gravel. Police said the owner of the SUV was unable to get a good look at the car’s license plate or the driver, which he thinks was a young man. The red car’s rear fender was dented and the left tail light was smashed, according to the police report. Anyone who might have witnessed the accident or have any information is asked to call the police at 555-3030. Recycling Mayor Sydney Delacroix has appointed a new director of recycling for the city. George Campanella, 38, formerly manager of transportation for the city’s Sanitation Department, was named to replace Marcia Thomas, who plans to retire at the end of the month after ten years in the position. Campanella says he hopes to raise citizen’s awareness of recycling efforts and improve the efficiency of collection. “I expect my background in managing the fleet of garbage trucks, as well as my knowledge of the city, to come in handy,” he said during a press conference at which his promotion was announced. Participation in recycling is down, noted Campanella. Five years ago, residents were recycling about 10% of their residential trash including glass, paper, aluminum, and plastic. That has declined to only about 8%. Campanella says he wants to study the situation in depth before making any changes, but he is considering expanding the area served by weekly curbside pickup and plastics might be dropped from the program to save money. Currently, some neighborhoods, particularly in the southern areas, have no curbside pickup, residents must drop off recyclables at collection centers which are often vandalized, Campanella noted. Thompson / Online Workbook / 50 Chapter 10 __________________________ Working with writers: Editing features Feature stories focus on the human angle or explore the “how” and “why” of events. They are usually less structured than hard-news stories. A variety of leads are used. Editing features requires understanding and respecting these differences. It takes creativity. This type of editing also may involve more collaboration with the writers to help them sharpen their work. Good feature editors serve and guide both the writer and the audience. Guided review of chapter Stories that blend the human element with news events are (1) __________________. Features that are mainly about people, their accomplishments or failures, are (2) __________________. Other stories, focusing on broad changes in tastes or behavior are (3) _________________. Opinion-oriented columns and reviews also are categorized as features. Most good feature writers want to work with strong, confident editors to help their stories fulfill their potential. The editor should make sure the story draws in the audience and delivers what the (4) _________________ promises. The (5) ___________________, which gives the story’s key point, should not be delayed too long. It should come within five or six paragraphs, certainly before a story jumps. All quotes, opinions and claims of fact in the lead should be (6) __________________ as high in the story as possible. The story should focus on a single (7) __________________ and be structured around it logically. Although color and anecdotes are appropriate, overwritten, self-indulgent prose is not. Like a news story, a feature should be (8) ____________________, not biased unless it is a column. Some (9) _______________________ encourage more opinionated writing, however. In a long feature it is important to ensure (10) ____________________ signal shifts in scenes or ideas and move the story along smoothly. Feature leads are rarely who-what-when-where summaries. They come in a variety of styles. A (11) _____________________ lead shows an event, a person or a process. They work best when there is something unique or quirky about the situation and when no immediate explanation is required. A (12) ____________________ lead drops the audience into the middle of the action, delaying the explanation or context. These are also called (13) ___________________ leads. They work when they create suspense without confusing the audience. (14) __________________ leads invite the audience into the story with a shorter story that hints of the theme to follow. An (15) ____________________ lead encourages the audience members to imagine themselves as participants in the story. This may involve the use of (16) ____________________ pronouns. A (17) ________________ lead withholds key information to arouse the reader’s or viewer’s curiosity. (18) ____________________ leads are rare because they Thompson / Online Workbook / 51 usually require explanation or context. These should raise a flag for editors because they can be used ineffectively by inexperienced or lazy writers. (19) __________________ leads immediately explain why the story is important. They should be conversational and avoid laying on too much technical information. The goal of all feature leads is to involve the audience in a story that does not have clear, immediate news value. Feature writers sometimes use the same narrative techniques as fiction writers. One of these techniques, (20) ___________________, helps prepare the audience for what is to come. It sets up key facts early in the story. (21) ______________________ is similar, in that it provides crucial details, but it looks to the past rather than the future. Just as the inverted pyramid is a practical way to organize hard-news stories, there are three basic structures that are common and useful for feature writing. The (22) ______________________ relates a sequence of events dramatically. It may begin by briefly setting up the present situation, then jump to an earlier starting point and work back to the present. Or it may open with some crisis central to the story’s theme. Another approach is to contrast the present situation with several points in the past. A second feature structure is the (23) ____________________, which begins with an inverted pyramid, then makes a transition into recounting a sequence of events that explains or dramatizes the information at the top. A third feature structure, used to frame stories with no single dominant element, is the (24) __________________. It involves a central event or scene and a number of related events or scenes. When a story has serious organizational flaws, the editor should consider three basic questions: (25a) __________________________? b) _____________________________? c) _________________________? Terms Anecdotal lead Audience-identification lead Backstory Context lead Descriptive lead Dramatic / narrative lead Foreshadowing Hourglass structure Hub-and-spokes structure Mystery lead Narrative structure News feature Nut graf Profile Transition Trend story Thompson / Online Workbook / 52 Exercises A. Find a feature story in a small, local newspaper or on the Web, in which you think the nut graf is either missing or buried too far down in the story. Suggest a way of reorganizing the story to reveal the main point sooner. B. Find a story that has been written in a “straight” news style that you think could be rewritten as a feature. Rewrite the lead, using a technique other than a summary lead. C. Find one example of each of the three types of story organization discussed in this chapter. Why do you think the writer, in each case, chose that structure? Does it work? D. Find a feature story that you think is well written and demonstrates the qualities discussed in this chapter. Identify the type of lead and the nut graf. How far down is the nut graf? What structure is used? Identify any creative techniques used, such as metaphors and foreshadowing or backstory. How are quotes and attribution handled? Identify the transitions and the section each introduces. E. Find a profile story in a newspaper, magazine or online. Identify key details that give insights into the person’s character or way of life. What revealing anecdotes show, rather than tell, about the person? List the sources used in addition to the profile subject. What, if anything, does the profile story leave you wondering about its subject? Thompson / Online Workbook / 53 Chapter 11 __________________________ No safety in numbers: Stories based on polls and surveys Polls have become a popular way of taking society’s “pulse.” A sampling of people is questioned to get an idea of the attitudes and/or behavior of the larger group they represent. Polls can be great sources of information for trend stories and political forecasts. They help news organizations keep abreast of public opinion. It is important for editors to be familiar with how polls are conducted to evaluate their credibility. It is also important to be familiar with the terminology of polling. But polls are only tools; they do not replace sound reporting and editing. Guided review of chapter Polling is done by a variety of organizations and individuals. Some are independent companies; others are political groups or businesses that may have a stake in the results. And some media organizations do their own polls. The source of a poll may indicate its (1) __________________, if not its accuracy. When polls influence voters to switch allegiance to a candidate who appears more popular, they are said to create a (2) _____________________ effect. Call-in or coupon polls do not apply the methodology needed to draw firm conclusions about public attitudes. For example, online “polls” in which users are invited to weigh in on issues have no safeguards against (3) __________________ responses. National independent firms with solid track records have won public acceptance of polling. Editors owe it to their audiences to explain how polls work. A few key terms help to evaluate a poll’s methodology and results. Three interrelated numbers are important. The number of participants in a poll is called the (4) ____________________. Generally, the bigger this number is, the greater the chances of getting an accurate picture of the group being studied. Pollsters use a mathematical formula to rate the probability of a survey’s accuracy as a percentage, called the (5) ____________________. This figure is related to (4) but is also related to a third key statistic, which calculates the degree or range of a poll’s accuracy: (6) _____________________. Changing one of these three figures affects the other two. The way in which questions are asked can also affect the outcome of a survey. Phrasing should be neutral and not cue a respondent to think of the question in a particular context. Poll stories should, if possible, include specific questions asked, as well as identifying who asked them. Reliable polls begin with a (7) __________________ of people from the group the poll is attempting to draw conclusions about. This means that every person in that group, known Thompson / Online Workbook / 54 as the poll’s (8) ___________________, has an equal chance of being included. (9) ___________________ phone lists provide a more inclusive list of people than a phone directory. But the timing of calls must also be considered. Caller ID and cell phones pose other challenges for pollsters. A person who can’t be reached or refuses to participate is called a (10) _______________________. Pollsters can adjust for under-representation of subgroups (gender or racial group, for example) by (11) ________________. This means adding emphasis to answers from an under-represented subgroup to reflect its actual presence in the full pool surveyed. The audience should be informed if this technique is used. Web and coupon “polls” do not accurately reflect public opinion because respondents are (12) ___________________, not chosen by sampling. They also lack other scientific controls of reliability. Terms Bandwagon effect Confidence level Margin of error Nonrespondent Random sample Sample size Universe Weighting Exercises A. Circle or provide the correct answer, as needed: 1. If a poll shows the support for a particular candidate has fallen from 25 percent to 20 percent of likely voters, the change is: a. 5 percent. b. 5 percentage points. c. 20 percent. d. both a and b e. both b and c f. none of the above 2. The latest election poll indicates Candidate A is leading, with 53 percent of likely voters’ support, compared with 47 percent for Candidate B. This poll has a margin of error of plus or minus 4 percentage points. What can you deduce from this poll about the likely outcome of the race? 3. If a town’s population grows from 10,526 to 12,711, it increases __________ percent. 4. If student enrollment at a university falls from 25,743 to 24,865, it declines _____________ percent. 5. An organization reduces its annual budget by 3 percent, from $450,000 to ___________________. 6. If a mayoral candidate wins an election by a vote of 30,000 to 15,000, her victory is by a [margin / ratio] of 2-1. Thompson / Online Workbook / 55 7. Many reliable pollsters report results of a survey with a confidence level of about 95 percent. To achieve a _______________ percent confidence level, every person in the population being surveyed would have to respond to the questions. 8. Based on the chart in this chapter, what is the most accurate statement about the relationship of sample size and margin of error? a. The larger the sample size, the more important the confidence level. b. Margin of error decreases more dramatically as you get into the thousands of respondents. c. The gains in accuracy diminish as the sample sizes grow. 9. If budget is a major consideration, a pollster might settle for a ______________ sample size or a ________________ confidence level to achieve the same accuracy. An alternative would be accepting a _________________ margin of error. 10. Which of the following questions might cue a respondent to lean toward a certain response? How could the question(s) be phrased more neutrally? a. Do you believe that same-sex couples should have the right to legally marry? b. Do you believe that harming an unborn child should be a federal crime? c. With tuition rates spiraling out of control, do you think a college education is worth its price these days? B. Find an example of a report on a poll in a newspaper or online. Answer the following questions about it: • Who conducted the poll? When and how? • How many respondents were included, and how were they chosen? • What was the margin of error? • What specific questions were asked? • If you were editing a story about this poll, what further information would you seek from the reporter or the pollster? C. What are the seven elements the AP Stylebook says every story about poll results should contain? Thompson / Online Workbook / 56 Chapter 12 __________________________ Doing justice: Ethical and legal issues One of the editor’s most important jobs is safeguarding the news organization’s reputation for accuracy and fairness. This means being alert for language and images that may be considered offensive or, worse, legally damaging. It is, therefore, important to understand the ethical dimensions of reporting and to develop an ability to recognize the potential for legal problems. Guided review of chapter Ethical breaches such as the Jayson Blair case have cost the media a great deal of credibility and respect from the public. In a survey of U.S. adults reported shortly after the Blair scandal, only (1) __________ percent of respondents said they believed the media in general reported the news accurately. Many editors think that 24/7 cable, online news and the proliferation of news outlets have created a breakdown in sourcing, factchecking and caution in the rush to be first to report stories. It’s easy to condemn lies and fabrication, but most ethical questions involving the news are not so clear-cut. There are issues of diversity, for example. References to someone’s heritage, gender, sexuality or disability should be included only if they are (2) ______________ to the story. Most editors routinely avoid identifying accusers in sex crimes, but that policy is under scrutiny. Other ethical issues involve revealing allegations about candidates just before an election, using unnamed sources, staging the news and defining the line between news and promotions. In an effort to establish a liaison with their audiences, some newsrooms have established the (3) _________________ position. This person can help a newsroom define its mission and evaluate its performance, as well as helping readers understand the editorial process. Media ethics are standards of conduct that help determine how news should be gathered, reported and edited. Asking the right questions can help editors establish a framework for making wise ethical decisions. Unlike members of other professionals, such as physicians, journalists are unlicensed and cannot be barred from practicing for unethical conduct. Because of protection under the (4) ___________________, they are not subject to governmental oversight. The media, therefore, have established codes of conduct as guidelines. Legal and ethical decisions are closely related. But a practice can be unethical without being illegal, and it’s possible under rare circumstances for an illegal action to be considered ethical. Lapses in either can damage lives. Also, a major lawsuit can have a (5) ______________ effect, making the media more reluctant to aggressively report on an issue for fear of reprisals. The U.S. Constitution forbids censorship or government control of the media through (6) __________________. This means the media are free to publish or broadcast what they Thompson / Online Workbook / 57 will. Individuals, however, have the right to protect their reputations against false claims and invasion of privacy, and they can sue the media in civil courts for monetary compensation, called (7) ______________. Damage to reputation caused by publishing or airing false information is called (8) _________________. The courts have established five key tests of this: The information must be (9) _______________; the person must be clearly (10) _____________________; the information must be (11) ________________ or otherwise made available to an audience; the person’s (12) _________________ must have been damaged as a result; and the news organization must be shown to have been at (13) ______________. Public figures also must prove (14) ______________ or reckless disregard for the truth. This extra burden of proof was established in a landmark 1964 Supreme Court case, (15) __________________. The single best defense against a charge of libel is (16) ____________. Two other major defenses have been established: qualified (17) _________________, which protects the media in reporting what people say in government meetings. It stems from (18) _______________, which is given to public officials so they are free to speak their minds freely during official proceedings. The other major defense is (19) __________________, which applies to editorials, columns and reviews. Also, the courts and news organizations acknowledge that reputation is relative, the dead cannot be libeled, and libel claims have time limits. Invasion of privacy is another legal concern for the media. These cases resemble libel cases in some ways. But privacy suits are very different from libel suits in one crucial way: (20) ______________ is not always a defense in a privacy case. Invasion of privacy involves three basic situations: use of material that discloses highly personal information about an individual or portrays that person in intimate terms when there is no (21) _____________________; depiction of someone in a (22) ______________ light; or evidence that a journalist has (23) ___________________. Copyright laws protect intellectual property, such as writing, from being used without permission. The principle of (24) _________________ has established that small portions of copyrighted materials may be freely used for informational purposes and commentary, such as use of brief quotations in book reviews or speech stories. Still, the source should always be credited. The law is continuing to evolve on libel, privacy and copyright issues involving the Internet. Terms Actual malice Chilling effect Damages Defamation Fair comment Fair use False light Fault Libel Thompson / Online Workbook / 58 Ombudsman / public editor Prior restraint Privilege Public figures / public officials Sensationalism Stakeholders Exercises A. Skim some newspapers and/or Web sites for stories about lawsuits against the media. You might try using a search engine (such as Google News) or database to find such stories with key words such as “libel,” “sue” or “defame.” Share these stories in class, and discuss why the lawsuit was filed and what, if anything, editors could have done to reduce the chance that the person would sue. B. This chapter listed a number of defenses used in libel suits and also presented the distinctions between private individuals and people in the public eye. How, if at all, should these defenses affect the way stories are written and edited? C. Although it is legal to run the name of an accuser in a rape trial, many news organizations do not. Discuss the ethical pros and cons of running the names of crime victims. D. You are the photo editor at a wire service, and a freelance photographer brings you some compelling pictures of hostages taken in the latest hot spot on the other side of the globe. You have dealt with this photographer before, but she has never brought you such dramatic images: guards pointing guns at handcuffed prisoners. The photographer offers you exclusive rights to the photos, but she says if; you don’t buy them, others are waiting to make offers. What questions should you ask her about the photos? Would you buy them? E. You are a copy editor at a newspaper, and a featured columnist has turned in a column about an outrageous new Web site that shows movie clips of purported executions at various prisons. As you read the column, you begin to wonder how real the clips are. The Web address is not included in the column. You decide it should be included so readers can evaluate the clips for themselves. You try a search, using various words such as “execution” and “death row,” but can’t find the site. You try to call the columnist at home, but she’s not there. You are 30 minutes from deadline for completion of that page. What should you do? What questions should you ask yourself and/or coworkers? F. Identify an illegal action that a journalist might take that might be considered ethically proper. Thompson / Online Workbook / 59 Chapter 13 __________________________ An eye for news: Editing photos Thoughtful photo editing is valuable not only to the audience, but also to the photographer. Editors choose images for their news value, photographic quality and suitability for the audience. Careful editors trim and size photos to bring out the best in the images. Editors also write cutlines, or captions, which enhance the messages apparent in the photos. Each must complement the information in the headline, lead and the photo itself so there is neither conflict nor unnecessary repetition. Good editors know that photos deserve the same news judgment and attention to detail as words. Guided review of chapter There are three key elements of photo quality. First, a photo is (1) ______________ when its shapes and details are plainly delineated and the foreground is distinguished from the background. (2) _______________ refers to the photo’s visual clarity. And range of light and dark tones is called (3) __________________. Content also must be considered, sometimes balanced against the visual quality. Like news stories, strong photos involve one or more of the news values: conflict, impact, proximity, timeliness, novelty, prominence and audience interest. Other major content criteria are (4) _______________________. Sometimes editors use small half-column or one-column close-ups of individuals, called (5) _________________. If an editor must choose from two or more good photos, he or she should consider the relative power, shape and size of each. Contrast is better than likeness, and a single large photo is usually better than two smaller ones. An image accompanied only by a caption and no story is a (6) ______________ photo. (7) ________________ are front-page or section-front photos that lead readers to related stories on inside pages. In Western cultures (8) __________________is the most eye-pleasing shape for photos. Dramatically deep or wide photos also are more appealing. Unusual shapes and borders are usually discouraged on news pages. So are tilting photos and (9) _________________, or overlapping shots so the corner of one cuts into the body of another. Scenes depicted in photos and on video should not be set up or staged. An exception is the (10) _________________, posed specifically to convey a theme or present a powerful image. These are used mainly with feature stories and should be clearly labeled. The process of cleaning up a photo to improve its quality is called (11) __________________. This should not be done to alter the content of a photo. Printing two or more photos as a single image, or (12) ________________, is sometimes used for dramatic effect but only if clearly identified to illustrate a feature, not a news story. Thompson / Online Workbook / 60 Another technique, (13) _______________, is turning a photo so its mirror image is published. Digital technology makes it tempting and easy to manipulate images. But only minor, neutral adjustments for clarity are appropriate for news photos. Editors should choose file photos or footage cautiously to avoid seasonally inappropriate images and identifiable people who may have died or whose circumstances may have changed. Editors sometimes have to decide whether to use high-quality images that may offend their audiences. Some photos may pose legal risks, as well. Decisions about problematic images should be made collaboratively, with a variety of viewpoints. These decisions often reflect the values of a community, as well as news values. (14) ________________ is the process of selecting the best and discarding the rest. This is usually unnecessary with good photos. It may be required, however, if a photo has wasted space near the edges, if the background is cluttered or if one part needs to be enlarged for emphasis. (15) _________________ is the process of planning and calculating how much space a photo will occupy when it is reproduced on the page or screen. If the dominant photo is vertical, it should run (16) ____________ columns wide. Secondary photos should be two columns if horizontal, one or two if vertical. The photo’s original (17) ___________________, or the relationship between its width and depth, should be maintained. Cutlines should explain the action and details in a photo but avoid stating the obvious. (18) ___________________ tense should be used to describe the action or situation. Photos that don’t accompany stories should have (19) ___________________. Small head-and-shoulders photos should have (20) ___________________ for identification. Terms Composite images Cropping Cutlines Flopping Namelines Lead-in / catchline Mortising Mug shot / head shot Photo illustration Proportion Refer Retouching Sizing Stand-alone photo Thompson / Online Workbook / 61 Exercises A. Download the zip file from the website, pick the best photo from the Center folder, crop it, specify how many columns wide and picas deep it should run, and write a caption based on the following information. Center (info for all photos) Who: Confederated Tribes of Grande Ronde What: building Grande Ronde Youth Center When: Under construction, occupancy expected in two months Where: Grande Ronde, Ore. Why: To serve tribal youth. Paid for through earnings from tribe’s Spirit Mountain Casino. Credit: Tom Ballard B. Download the zip file from the website, pick the best photo from the Kayak folder, crop it, specify how many columns wide and picas deep it should run, and write a caption based on the following information. Kayak (info for all photos) Who: Brian Morrisey, local optomitrist What: paddles around picnic tables When: today Where: Lower City Park, bordering West Second St. Why: recent heavy rain caused Cozine Creek to overflow its banks Other: “I was above most of the tables, but I bumped into a few.” Credit: Tom Ballard C. Download the zip file from the website, pick the best photo from the Fire folder, crop it, specify how many columns wide and picas deep it should run, and write a caption based on the following information. Fire (info for all photos) Who: State police fire investigators What: Investigators examine remains of house destroyed by fire, killing Lisa Luann Thompson, 36, and her son, Israel James Thompson, 2. Escaping the fire were Thompson’s sister, Mysti Schafer, 33, and her daughter Lacey, 14. House belongs to Marvin Youngberg, father of Thompson and Schafer. When: yesterday Where: rural part of Yamhill County Why: cause is undetermined, but investigators are considering careless smoking as possible cause. May have started in living room couch, according to District Attorney Brad Berry.. Credit: Tom Ballard Thompson / Online Workbook / 62 Center Center2 Center1 Center3 Center4 Thompson / Online Workbook / 63 Center5 Center6 Thompson / Online Workbook / 64 Kayak Kayak1 Kayak2 Kayak3 Kayak4 Kayak5 Kayak6 Thompson / Online Workbook / 65 Kayak7 Kayak8 Kayak9 Kayak10 Thompson / Online Workbook / 66 Fire Fire2 Fire1 Fire3 Fire4 Fire5 Fire6 Thompson / Online Workbook / 67 D. Download the zip file from the website, pick the best photos from the Ball folder, crop them, then lay out a photo spread for a half page (six columns wide by 10 and half inches deep). Based on the photos and information provided for the cutlines, write a headline, and block out 10 column inches for a story. Write captions for each photo based on the following information. Ball8 and Ball9 Who: Lee Niederer What: Mayor’s Annual Charity Ball When: today; ball takes place tonight Where: Community Center Why: benefit for Kids on the Block after-school program Other: she’s arranging table decorations Credit: Tom Ballard Ball (all other photos) Who: volunteers What: work on decorations in preparation for Mayor’s Annual Charity Ball. Theme this year is “Savannah Serenade” with decorations including arched windows, a sweeping staircase, gazebos, trellises and chandeliers and outside a “cotton field,” a stage coach and a cannon. When: today Where: Community Center Why: for Kids on the Block, an after-school care program Credit: Tom Ballard E. Download the zip file from website, pick the best photo from the Girls folder, crop it, specify how many columns wide and picas deep it should run, and write a caption based on the following information. Girls Who: McMinnville High School Grizzlies vs. Silverton High School Foxes What: Triple overtime basketball game; Silverton won 49-47 When: last night Where: McMinnville High School Why: in Pac-9 conference Silverton is 6-4 and McMinnville is 5-5 Other: Girls1, Girls2 and Girls3: Becky Jones (20) of the Grizzlies flies by Brigette Saunders (22) on her way to the basket. Girls4: Grizzlies’ Susan Smith (14) gets off a jumper from long range before Dahl can close in. Girls5, Girls6 and Girls7: Grizzlies’ Rennika Doty (10) is defended by Foxes’ Cora Dahl and Katie Stadell (background). Credit: Tom Ballard Thompson / Online Workbook / 68 Ball Ball1 Ball2 Ball4 Ball3 Ball5 Ball6 Thompson / Online Workbook / 69 Ball7 Ball8 Ball9 Thompson / Online Workbook / 70 Girls Girls1 Girls3 Girls2 Girls4 Thompson / Online Workbook / 71 Girls5 Girls6 Girls7 Thompson / Online Workbook / 72 F. Download the zip file from the website, pick the best photo from the Men folder, crop it, specify how many columns wide and picas deep it should run, and write a caption based on the following information. Men Who: Linfield Wildcats vs. Willamette Bearcats What: Willamette 74, Linfield 61 When: last night Where: Linfield Why: Northwest Conference basketball game Other: Men1: Willamette’s Ryan Hepp (12) tries to fend off Linfield’s Nick Fusare (52) as Nic Johnson (42) and Casey Kushiyama (13) wait for a rebound. Men2 and Men3: Linfield’s O.J. Gulley (21) drives past Willamette’s B.J. Dobrkovsky (20). Men4: Linfield’s O.J. Gulley (21) shoots over Willamette’s Harold Sublett Jr. (24). Men5: Linfield’s Casey Kushiyama gets a screen from teammate Nic Johnson. Men6: a scramble leads to a jump ball. Men7: Center Nick Fusare, 6-foot-11, gets a jumper off. Credit: Tom Ballard Thompson / Online Workbook / 73 Men Men1 Men2 Men3 Men4 Thompson / Online Workbook / 74 Men5 Men6 Thompson / Online Workbook / 75 Chapter 14 __________________________ Showing the story: Working with information graphics Audiences sometimes may find it easier to grasp information when it is presented graphically. Such information graphics, or infographics, combine text, numbers and sometimes illustrations in various ways. Different types of graphics – bar or line charts, tables, maps, lists and diagrams – are used to present different kinds of information. They must be created and edited carefully to avoid discrepancies and distortions. Also, they can overwhelm the audience and defeat their purpose if they are too complex. Guided review of chapter Many editors use the terms “chart” and “graph” interchangeably. There are five basic types. A (1) _______________ is a set of horizontal, parallel bars in proportional lengths. It is closely related to the (2) ___________________, in which the bars are arranged vertically. Both are used to compare numbers side by side. To show a trend or trends over time, the (3) ____________________ typically has a horizontal axis representing time and a vertical axis for quantity. The circular (4) _______________ is divided into sections to show the relationships of various quantities to the whole. Historical information can be presented in chronological order on a (5) ________________ divided into intervals. Infographics also include tables, lists, diagrams, maps and combinations, or graphic packages. Maps have four main applications in the news: weather, locator, explanatory and data. Weather maps have become more sophisticated since the 1980s and sometimes include breakouts of information for cities or regions. The point of a locator map is to orient viewers by (6) _________________________. An explanatory map usually combines a locator map with (7) _____________________ to trace an event or show a process step by step. Data maps show statistics distributed across (8) ________________. They can reveal interesting patterns of activity. Diagrams, which rely on illustrations to explain how something occurs, should be neither too complex nor oversimplified. Graphics can distort data if numbers visually skewed or otherwise out of proportion. One common source of distortion is a (9) ________________, or starting point, that is unsuited to the numbers. The general rule is to start a graph at zero. This provides the audience with an (10) ________________ point of reference and keeps the numbers in perspective. When plotting subtle trends and those involving large numbers, however, it is sometimes better to start with a higher figure. Once the starting point is set, two more qualities are necessary to ensure clarity and accuracy: (11) __________________, or constant distance between points on each axis; and (12) _____________________, or comparison only of like quantities. Compression of time frames to show more recent developments in more detail can make it look as if the same amount of change occurred in one year as in the previous decade, for example. Thompson / Online Workbook / 76 Sometimes a simple, stylized image, or (13) __________________, may be used to represent a complex measurement. These can make data look more attractive, less intimidating. But they can be overdone, obscuring the main point of the numbers they represent. They should be place (14) _________________ the plotted area, not depicting the numbers themselves. Also, it can be confusing to use two-dimensional representations of one-dimensional numbers. Graphics that focus on financial trends must take (15) _______________ into account. It creates a shifting baseline over the years. Shifting baselines also must be considered with changing (16) ___________________ statistics. It’s important for editors to remember to update graphics, as well as stories, during a rapidly changing event. Such oversights may be the most common source of mistakes in infographics that accompany breaking news. To minimize such errors, editors should keep designers informed, suggest that graphics be designed so changes are unnecessary or easy to make, and proofread them with the same attention given stories. Graphic headlines should be kept simple and precise; identifying titles or (17) _______________ are usually adequate. Explanatory text should briefly identify parts of a graphic or provide background information. The source line tells (18) ___________________; the credit line is (19) ___________________. The overall accuracy of the graphic is ultimately the responsibility of (20) ____________________. Terms Bar chart / bar graph Baseline Column chart / column graph Credit line Icon Infographics Line chart / fever line Maps: weather, locator, explanatory, data Pie chart / pie graph Regularity Similarity Source line Time chart / timeline Exercises A. Collect examples of three different types of graphics from newspapers, magazines or Web sites: line charts or fever lines, pie charts, timelines, bar graphs, maps, diagrams. Discuss the effectiveness or shortcomings of each in presenting that type of data. B. Find a newspaper or magazine story that could have been illustrated with a graphic. What type of graphic would have been most appropriate? Thompson / Online Workbook / 77 C. Visit the U.S. Department of Agriculture Web site (or use an almanac) and gather data on the number of farms, average farm size and the number of people in farm occupations for the years 1950, 1960, 1970, 1980, 1990 and 2000. Sketch a series of charts using this information, then try combining the data in one chart to emphasize the trends. D. Gather data that could be used in a chart from a table, news story or the previous exercise. Use Excel or similar program to enter the data and create the appropriate kind of chart (bar, pie, etc.) for the data gathered. Thompson / Online Workbook / 78 Chapter 15 __________________________ The balancing act: Designing pages Visual appeal is crucial to reaching audiences in print and electronic media. Stories and images must be packaged in a way that engages people and maximizes understanding. Design should enhance the information presented. Although there are many approaches, designers agree on some basic principles: contrast, proportion, balance, harmony and the need for a dominant photo or graphic on each page. Many of the fundamentals used in designing a newspaper page can be applied to other media, including Web pages and magazines. Design skills are becoming increasingly important for editors. Guided review of chapter Strong design creates a positive first impression and gives the audience a sense of a publication’s personality. A well designed page or screen helps establish a sense of (1) __________________, or which stories are most important. Effective design helps audiences absorb the news, and it saves them time. Creativity must be balanced with consistency. The terms “design” and (2) ___________________ are somewhat interchangeable. Both refer to making decisions about the placement of headlines, photos, graphics and text on a page. Many publications have style guides for design as well as stylebooks, such as AP, for copy. One typeface is generally used throughout, with standard (3) _________________, or space between lines of type. Also there is a basic (4) ________________ for each page, which establishes the number and width of columns. Many pages have elements that always appear in the same place. The front page, for example, will have a (5) _____________________ at or near the top that presents the publication name. Each section front also includes this kind of element. Certain types of news and features, including columns and briefs, generally appear in the same section in every edition. Readers’ eyes will usually stop first on the most dominant visual element on a page, or the (6) ________________. This could be a large photo or headline. Otherwise, readers may feel confused. They need what editors call a (7) _________________ to know where to begin. Another important element of design is (8) ___________________, produced by differences in size, darkness, texture, type and color. Headlines, photos, boxes, screens and (9) _____________________, the large capital letters sometimes used to start stories, help to bring out distinctions between elements on a page. (10) ___________________ refers to the relative size and shape of elements. Headlines and images should vary in size; stories should vary in length. The page also needs overall balance in the size, number, weight and placement of elements – not crowding the biggest images and headlines into one corner, for example. When the elements work together well, the page conveys an overall sense of (11) _________________. White space provides visual Thompson / Online Workbook / 79 relief, but it should not be (12) __________________, placed awkwardly on a page’s interior. In (13) _________________ layout, the designer groups related elements into rectangular packages. This gives the page a clean, uncluttered look. It also makes a page easy to change quickly to accommodate breaking news. The most important story, with the biggest headline, usually goes (14) _____________________. Headlines (15) _______________________ in size as they go down the page. Rules or boxes should be used to avoid (16) ____________________ heads. Text should be wrapped (17) ___________________ the art. Each “leg,” or individual column of text, should be at least 2 inches deep; very shallow legs of type make the eye work harder. A headline, or part of one, should appear over every column of text, and an art element should never completely interrupt a column of type. Avoid full-page (18) _________________, or white spaces between columns. If (19) ____________________, which are light gray or colored backgrounds, are used over type, they should be kept to a minimum. Making a page fit together is sort of like working a jigsaw puzzle. Even experienced designers may have to play with the elements a bit to make it work. Even though the final page may be laid out electronically, designers often sketch out ideas on (20) _______________ sheets. The printing surface of a typical broadsheet is 78 picas wide and 21.5 inches deep. (Remember from the chapter on photos that a pica is one-sixth of an inch.) Pages with ads are usually divided into (21) ________________ columns, each about 12.5 picas wide. Most tabloids are half the size of a broadsheet, turned sideways. Type size and rules are usually measured in (22) _____________, the smallest unit of measurement in typography. Stories are measured in (23) _______________. Stories with art generally have four basic design schemes. In the (24) _______________ stack, elements should be placed in this order: photo, cutline, headline and text. In the (25) __________________ arrangement, the story is beside the photo with the headline above both or just over the text. In an (26) _________________, the text goes around the photo, with the headline over all columns. A variation, in which the head runs only across the text columns, is called a (27) ___________________. In the very symmetrical (28) _________________, the text goes around both sides of the photo. An open broadsheet page, one without ads, should include five to seven story modules and two major pieces of art. The dominant art and top headline and story should be placed on the page first, followed by the secondary elements. Stories that are too long can either be trimmed or (29) __________________ to another page. If a story comes up short, a mug shot or graphic element might be added. The page should be designed so at least (30) ___________________ headlines appear above the fold. Inside pages involve many of the same design principles, but juxtaposition with ads must also be considered. Body type in news stories usually is set (31) ___________________, with each line filling the entire column to both the left and right margins. Features, columns and special packages, however, may be set (32) __________________, which leaves slight variations Thompson / Online Workbook / 80 in white space at the right margin. Ragged left and centered text are used rarely because they are difficult to read for more than a few lines. Display headlines, which use typefaces creatively, can add interest, especially to feature pages, but they should be used only as visual accents. Visual and organizational breaks in a story may be provided by (33) __________________, small one-column heads inserted at intervals. Another visual element that involves type is the (34) ________________ box or liftout, highlighting someone’s words or the story’s theme. When designing for the Web, it’s especially important to establish a visual identity. Navigation tools need to be simple and clear. Links should guide users to relevant information, not just clutter the site. Strong, simple typefaces work best, as do tight photos with simple backgrounds. Designers can use a variety of techniques to create distinctive-looking news feature packages. One is to go outside the standard grid and use modified column widths, or (35) ________________. Also, photos can be used innovatively, perhaps playing a dramatic photo unusually large or severely cropping a shot. White space can be used creatively around headlines, art, text or packages. Headline styles and positioning can be varied. Initial caps and other variations in the size of text type also add interest. Screens and (36) __________________, the use of white type on a dark background, can be effective if used judiciously. Color adds impact and appeal, but it can be overdone. Just as publications must have standards for styles involving words and typefaces, editors must develop coherent strategies for using color effectively. It’s important to be familiar with some fundamentals of color. The primary colors are red, yellow and blue. The combined color used in photos and some illustrations is called (37) _______________ color. This is a complex overlay of at least four images, each using a different color in varying densities to produce the illusion of full color. (38) _________________ color is a single color used for type, screens, rules and bars. The term (39) ________________ usually refers to 100 percent yellow, magenta (a red shade), cyan (a blue shade) or black. Tints are obtained by mixing pure colors with white; shades are obtained by mixing pure colors with black. (40) _________________ is the technical term for the degree of lightness or darkness. Terms Bastard measure Bumping / butting / tombstone heads Dummy sheet Columns, column inches Flag / nameplate Folio Grid Gutter Thompson / Online Workbook / 81 Initial cap Jump Justified Layout Leading Leg Modular Pica Point Point of entry Process color Pure color Quote box / liftout Ragged right / ragged left Reverse type Rule Screen Side-by-side Spot color Subhed Value Vertical stack White space Wraps: “L” wrap, “raw” wrap, “U” wrap Exercises A. Gather copies of three newspapers on the same day, avoiding Sundays. Make notes on what you see as similarities and differences in their headlines, photos and graphics, and body text. Also compare caption treatments, bylines and credit lines, use of screens, boxes and rules. B. A broadsheet newspaper page with a six-column format is 78 picas wide and 21.5 inches deep. The gutters between columns are 1 pica wide. If a photo for that page is three columns wide, how many picas (and points) is that? C. Take the front page, or any open page, from one of the newspapers you used for Exercise A. Copy the page onto a dummy (provided on page 84) by hand, or use a layout software program such as QuarkXPress or Adobe InDesign to copy the page on the computer. Label spaces for art elements and include a slug, or working title, for each story to indicate where the text would go. D. Take the stories listed in the following news budget and dummy them in a twocolumn space that runs on the left side, the full length, of a six-column broadsheet page. Be sure to indicate headline sizes. Stories can be trimmed as much as 10 percent. They are listed in order of their importance (news value). 1. School board – 15 column inches 2. Hospital donations – 10 inches Thompson / Online Workbook / 82 3. Summer festival – 10 inches 4. Blood drive – 5 inches E. Use the following stories from a news budget to lay out an open section front for local news. The page is a six-column broadsheet page. You need to leave space across the top for the section flag, 2 inches deep. Stories can be trimmed as much as 10 percent. The policy is not to jump any stories. Major photos must run; available mug shots can be used at your discretion. Except for the lead story, these stories are not listed in order of importance. 1. Lead story: Bank robbery downtown, third in metro area in 10 days; “brunette bandit” suspect (woman) at large – 13 inches; mug available. 2. City Council discusses plans for new municipal building – 9 inches, mug shot available. 3. Circus opens five-day run – 14 inches with 3-column-by-8-inch photo of animal-rights protesters at “elephant walk.” 4. School bus accident, no injuries – 8 inches. 5. Locally owned business to expand – 10 inches, mug shot available. 6. Highway interchange planned near mall – 7 inches. F. Design a six-column, standard-size front page that uses all or some of the following stories, photos and graphics. Two stories can jump. Photos and graphics must run in the dimensions specified. Mugs, which should be one column by 2 inches or one-half column by 1 inch, are optional. The nameplate is 2 inches deep, and it runs across the full width of the page under a row of three 1-inch-deep refer boxes. 1. Lead story: Governor charged with fraud – 20 inches, with two-column by 4-inch photo. Refer box to four inside related stories needed. 2. Sidebar to lead story: Profile of prosecutor who pursued governor – 15 inches; mug shot available. 3. 4,000 run city marathon in record cold – 13 inches; five-column by 4.5inch photo; refer to two sidebars. 4. City Council expected to approve downtown redevelopment project, Skyway, after year of debate – 11 inches. 5. Jobless rate increases after six months of decline – 10 inches, with onecolumn by 3-inch graphic. 6. Congress debates Social Security overhaul – 12 inches, multiple mug shots available. Thompson / Online Workbook / 83 Section Page No. Run Date Designer 1 1 2 2 3 3 4 4 5 5 6 6 7 7 8 8 9 9 10 10 11 11 12 12 13 13 14 14 15 15 16 16 17 17 18 18 19 19 20 20 21 21 Thompson / Online Workbook / 84 Chapter 16 __________________________ The future now: Convergence and the Web Media that once considered one another competitors are now cooperating, or converging, in new approaches to news reporting. The Internet’s multimedia format has had a big influence. The Web is a convergent medium, integrating text, still images, video and audio in new ways. Its interactivity has created new ethical considerations, as well as opportunities. Journalists are changing the ways they think about and present the news. Even so, traditional standards and principles of news judgment, accuracy and fairness remain essential values to guide them. Guided review of chapter Convergence, also known as (1) __________________, means breaking down the historical walls between print, broadcast and online media. From Fargo to Phoenix, Tampa to Topeka, news organizations are starting to practice various degrees of this. The simplest, most cautious form of partnership is (2) ____________________, in which one medium promotes another’s stories. Full convergence includes a common assignment desk and multimedia editing positions to adapt stories to different platforms. A troubling economic dimension of convergence is the growth of (3) ___________________, in which one company controls several news outlets in an area or market, and (4) _________________, in which a large corporation buys up smaller media companies. As the Web’s popularity soared, daily newspaper readership declined. But the Web has not made print or broadcast news obsolete; it has given them new life. Of the 20 most popular Web news sites at the end of 2003, four were operated by newspapers or magazines. But the top four included relative newcomers Yahoo! News and AOL News, operations born of the Web. Also, (5) ____________________ outdrew the TV networks. Some news is gathered via interactive online forums and Weblogs. It may come from (6) ___________________, or mobile Weblogs. Distinctions between “old” and “new” media are blurring. Digital and conventional media are interdependent. Traditionally, there has been a “firewall” between advertising and news staffs. But the Web has breached that. Online editors must consider how to maintain distinctions previously viewed as sacred. Ads at online sites are more prominent than in newspapers. News and ads compete, making it imperative for designers to make the news content clearly identifiable and visually distinct from the ads. (7) ____________________ allows users to respond to the news in open-discussion formats such as forums and Weblogs. A growing number of news organizations are using Flash and other (8) _____________ tools to integrate video, photos, sound, text, graphics, even animation. The use of different formats requires editors to rethink the notion of a central story giving the major Thompson / Online Workbook / 85 facts, with sidebars supplying secondary elements. Online, each story must be (9) _________________ because the users basically decide what the “main” story is. A certain amount of redundancy is inevitable, but strong writing and editing can minimize the repetitiveness. It’s more important on the Web than in print to give audiences visual cues and (10) ____________________, design elements that are consistent from page to page, to help navigate the story and the site. Web sites require visual, as well as narrative, logic. The coding that links related stories and images, called (11) __________________, allows editors to provide background, context and historical data. Users can move through stories in many ways. They also can contact journalists and sources through links, forums, Weblogs and e-mail. Online editors are finding renewed value in the “old-fashioned” inverted pyramid. It takes the audience from the moist important facts to supporting details and background. Online, however, these are not presented in a single block of text. Usually, the information is (12) ________________, or organized in smaller linked pieces. Closely related to this is (13) _________________, or breaking up text into smaller units than those typically seen on a printed page. Sentences and paragraphs are even shorter, and text is often divided by subheds. Convergence is reshaping newsroom dynamics and creating new chains of command. Early Web sites were simply online versions of the newspaper packaged with so-called shovelware. The interface is slowly evolving, and some papers are creating (14) _________________ positions, editors who oversee the sharing of resources between print and online staffs. Technology and services such as aggregator software and Rich Site Summary news feeds are enabling the public to customize their news reports. This circumvents a traditional role of editors: gatekeeping. The role of editors is expanding, rather than contracting, however. In addition to choosing and presenting information, they will become guides, helping audiences navigate the media for themselves. The immediacy of Web publishing allows great flexibility. Stories can be updated around the clock, breaking news plugged in as it occurs. But users seem to have a cycle of their own. They prefer certain types of information at certain times of the day. This has led to (15) ___________, or breaking the news day into segments, emphasizing different kinds of content at different times. Weblogs, or “blogs” have given the public a new forum. Some are being used to challenge the mainstream media. And some have become mobile reporters, able to capture breaking news on the fly, mostly without the oversight of editors. Terms Chunking Consolidation Convergence / multiplatform publishing Cross-ownership Dayparting Thompson / Online Workbook / 86 Hypertext / hypermedia Interactivity Layering Moblogs Multimedia authoring tools News aggregator software Rich Site Summary Shovelware Visual logic Weblogs Exercises A. Examine the Web sites of various metropolitan newspapers such as the Los Angeles Times, New York Times and Washington Post. Compare the way the sites are organized, whether searches are allowed, what parameters searches can use, and whether the newspaper’s archives are available and for how far back. Decide which site you like best and why. (If you are unsure of a newspaper’s Web address, use a search engine or go to www.newslink.org for a list of newspaper sites.) B. Repeat the above exercise for television station or network Web sites. Compare these sites with each other and with newspaper sites. Finally, compare the sites of the Tampa Tribune, WFLA and Tampa Bay Online. Note that they link to each other and have similar appearances. C. Find a source-rich story that a newspaper published on its Web site. Make sure it is a story that doesn’t already have any links embedded in it. Then find links for as many sources cited in the story as you can. For example, find a story about a U.S. Supreme Court decision, then, using one of the Web’s search engines, find the text of the decision at the Supreme Court’s Web site or another publicly available site that makes decisions available. Also, link to the lower court decisions in the case. If any companies, institutions or people are named in the story, link to their Web sites, too, if you can. Make sure the links are to the most appropriate pages at a site, not just the home page. Do this exercise for several kinds of stories until making links to people, institutions or documents mentioned in stories becomes easy. D. Take a story that appears in a print version of a newspaper, and break it into linked segments for display on a Web site. To do this, print out the story, cut it up, and paste it to a board with lines linking each segment to show how a reader can navigate the story on a Web site. For example the lead would be on the first page, the paragraphs immediately following the lead would be on a second page, background paragraphs would be on other pages linked to the second page and perhaps even to the lead itself. Show which specific words would be used to Thompson / Online Workbook / 87 trigger a link. These story segments would be diagramed like an organizational chart or family tree. Do this for several stories of increasing complexity. E. Locate a transcript from a TV news broadcast, for example, “The Newshour with Jim Lehrer” on PBS (www.pbs.org/newshour/). Take a segment of the program dealing with specific topic and “re-purpose” it for a Web site. Write a lead and several other individual segments that would be displayed on separate Web pages linked to the lead. They need not run chronologically but should be linked to each other based on references and cross-references within each segment. Paste the segments on a poster and draw lines to show how they would be navigated, indicating which words would be hot links. F. Now that you understand the concepts of Web pages and linking them together, use a program such as Frontpage or Dreamweaver to create Web site that pulls together the elements you have gathered for one of the above exercises. G. According to Editor & Publisher, newspaper and Web page designer Alan Jacobson says, “The home pages of most news Web sites are too cluttered and suffer from link and content overload. Nearly all handle photography poorly. Page designs are the same day after day. There's not enough hierarchy in story placement. Home page links are repetitive. Online classifieds design is often awful, making it difficult for consumers to find what they want. Advertising is handled so poorly that it's not effective.” Find examples of newspaper, radio, television and magazine Web pages that exhibit the problems Jacobson mentions. What would you do to correct these problems? H. Compare the New York Times Web site on a particular day and the print version of that day’s issue of the newspaper. Do the online stories match word-for-word the text of the printed version? Look for a story that appears on the Web site as it is breaking. Compare that to the stories that appear the next day in the paper and on the Web site. I. Not all search engines use the same methods for cataloging Web sites. In fact they differ quite a bit – more than most people think. Try using several of the better known search engines to run searches on the same terms to check the results of one against the others. Google is the most popular search engine, but also try: www.alltheweb.com www.altavista.com www.askjeeves.com www.excite.com www.hotbot.com http://lii.org www.lycos.com www.msnsearch.com www.webcrawler.com Thompson / Online Workbook / 88 www.yahoo.com Then try some of the metasearch engines, which combine the power of several engines to complete a search. Try: www.dogpile.com http://ez2find.com www.mamma.com www.metacrawler.com www.surfwax.com www.vivisimo.com J. Check on the latest news about search engines by visiting www.searchenginewatch.com. K. Develop a list of Web sites you can use to check facts while editing. These might include online phone books and reverse directories, maps, business information sites, almanacs, dictionaries and fact books. If you need inspiration for sites to search for, just look for online versions of printed reference books you might use, such as the ZIP code directory. (Hint: Start at www.usps.gov.) Try www.refdesk.com, also. Bookmark the sites you find useful. L. Because sites change constantly and may be difficult to remember, you will need your own list of bookmarks. But bookmarks are not very useful unless they are organized in a logical way. Assuming you are on the national news desk, what links would you want to have bookmarked, and how would you organize them? Do the same for another section of the newspaper, such as the foreign desk (find the CIA Factbook), business (try Hoovers) or sports (ESPN). M. Find something interesting about your city or state at www.fedstats.gov. Thompson / Online Workbook / 89
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