AIA PRESS RELEASE July 5, 2013
AIA Life Brings Justin Bieber to Korea
AIA Life Korea, the Korean branch of AIA Group, the largest independent publicly
listed pan-Asian life insurance company, is pleased to announce it is bringing Justin
Bieber to Seoul, South Korea on October 10, 2013, for a concert at the Olympic Park
Gymnasium.
AIA Life Korea is partnering with AEG Live, one of the world’s leading entertainment
companies, and Parallel Media Group, a leading sports entertainment and media
agency, to produce the mega-sized event.
Following AIA’s successful presentation of K-Pop concerts in both Hong Kong and
Malaysia, featuring BEAST, 4Minute, G.NA and APink, AIA Life Korea will be the first
company to introduce the young Canadian singer-songwriter in person to the vibrant
Korean music and entertainment market.
AIA Life Korea will sponsor the concert as part of its’ regional brand positioning as
The Real Life Company which comes to Korea later this year.
Daniel Costello, Chief Executive Officer, AIA Life Korea, said:
“We are thrilled to be bringing Justin Bieber to perform live in Seoul. Music has
always been a powerful way of moving people; it’s real, so as The Real Life
Company, we want to genuinely connect with our customers and bring something
special to Korea.. Life insurance is about planning and protecting for the future and
its’ also about living life to the full. We want to help people with their financial
planning so that they can get on with living their real lives… and have some fun
watching Justin Beiber’s amazing show!”
John Cappo, President & CEO of AEG Asia said:
“AEG is proud to be Justin Bieber's global touring partner. We are delighted to be
working with AIA as the presenting sponsor of the Korean performance This is Justin
Beiber's first time to Korea -- a market where he has many fans that appreciate his
incredible talent. This sure to be an exciting show and we thank AIA and Parallel
Media Group for their vision and support.”
David Ciclitira, Chairman of Parallel Media Group said:
“Having pioneered AIA 's link to Contemporary Music with the launching of AIA KPop through two star-studded concerts in Hong Kong and Kuala Lumpur earlier this
year, we are truly excited that the next step of AIA Real Life Real Music is with the
world’s number one artist, Justin Bieber.”
Tickets go on public sale July 9, 2013 and are available directly through ticketing
hotline 1544-1555 or via http://ticket.interpark.com .
AIA PRESS RELEASE For further information please contact:
AIA Life Korea
Bumsung Kim
Jeehye Sohn
Shine Zhou
[email protected]
[email protected]
[email protected]
+82-2-2259-9108
+82-2-2259-9113
+86 21 6126 3022
Parallel Media Group
Sooyong Son Tom Downes
[email protected]
+82-­‐2-796-6873
[email protected] +44-20-7225-2000
About AIA Life Korea
AIA Life Korea is a member of AIA Group, the largest independent publicly listed
pan-Asian life insurance group in the world with more than 90 years of history. AIA
Life Korea, among the 16 subsidiaries and branches of AIA Group across Asia
Pacific, is highly regarded for its innovative financial products and services based on
strong financial stability. Since 1987, AIA Life Korea has maintained extensive sales
and distribution reach via diverse channels including agency, direct marketing, hybrid,
bancassurance and group business.
AIA Group, through an extensive network agents and employees across Asia Pacific,
serves the holders of over 25 million individual policies and over 13 million
participating members of group schemes. It has operations in 16 markets in Asia
Pacific - Hong Kong, Thailand, Singapore, Malaysia, China, Korea, the Philippines,
Australia, Indonesia, Taiwan, Vietnam, New Zealand, Macau, Brunei, a 97 per cent
subsidiary in Sri Lanka and a 26 per cent joint-venture in India.
About AEG Asia:
AEG is one of the leading sports and entertainment presenters in the world. As a
wholly owned subsidiary of the Anschutz Company, AEG owns, controls or is
affiliated with over 100 of the greatest names in world entertainment, including iconic
venues such as the STAPLES Center (Los Angeles), Best Buy Theater (New York),
and The O2 (London). All aspects of live musical entertainment are managed by
AEG Live, from festivals, merchandise, and broadcasting, to world tours for artists
like Taylor Swift, The Black Eyed Peas, Bon Jovi, Usher, P!nk, and Paul McCartney.
As part of the AEG family, AEG Asia provides world class music, sports, and cultural
entertainment to a combined audience of 67 million people via the Mercedes-Benz
Arena in Shanghai, MasterCard Center in Beijing, and Dalian China National Games
Arena. In 2012, AEG Asia has hosted performances by artists including Jennifer
Lopez, Elton John, and Maroon 5, as well as the Miami Heat and Los Angeles
Clippers. With the upcoming addition of new venues in Hangzhou, Suzhou, Macau,
Chengdu, and Xiamen, AEG Asia will continue to bring the greatest names in music
and sports entertainment to the world’s most dynamic commercial market. Please
visit www.aegworldwide.com for more information.
About PMG:
PMG is a leading Communications Agency specialising in Sports, Entertainment and
Media. Founded in 1987 by Chairman, David Ciclitira and listed on the London Stock
Exchange's AIM since August 2001, Parallel Media Group connects lifestyle brands
to opportunities in Asian markets. PMG has a history of innovation in Korea, which
includes launching Korea’s largest golf tournament in 2008, which for the last 6 years
was sponsored by Ballantine’s, managing Korean Eye, Korea’s largest contemporary
art program, which took over London’s Saatchi Gallery during the 2012 Olympic
AIA PRESS RELEASE Games and attracted over half a million visitors, and more recently, the Blue and
White Festival, a music festival launched to promote the PyeongChang region in the
run up to the 2018 Winter Olympics, and beyond. PMG is the creative partner behind
AIA’s involvement in music sponsorship.
AEG PRESS RELEASE Justin Bieber’s First Concert in Seoul – Believe World Tour
39 countries, 151 shows, and 1.8 million predicted attendees: Bieber Fever arrives in
Seoul.
Seoul, July 5, 2013. AIA Life Korea, AEG Live and Parallel Media Group are proud
to announce their collaboration to host global pop icon Justin Bieber’s first-ever
performance in South Korea on October 10, 2013. The Olympic Park Gymnasium in
Seoul is the chosen venue within which Bieber will shatter all expectations with his
electrifying and unpredictable live show. Tickets for the Believe World Tour will be
publicly available on July 9, 2013 through ticketing hotline 1544-1555 or via
http://ticket.interpark.com.
Justin Bieber has again rewritten history. With January’s #1 debut of Believe
Acoustic, Justin has become the first-ever artist to earn five #1 albums before his
19th birthday! Believe Acoustic debuted #1 on SoundScan, with first week sales
totaling 211,000 units, and was also #1 on iTunes in more than 60 countries.
Separately, this accomplishment makes Justin just the 10th act to achieve a #1
album in four consecutive years. He joins A-listers Jay-Z (7 years), the Beatles (6
years), and Paul McCartney/ Wings (5 years) in holding that rare distinction.
With worldwide album sales in excess of 15 million units, Justin has dominated pop
culture and social media—more than 43 million Facebook fans and over 40 million
Twitter followers. And, having accrued 3 billion YouTube views, Justin Bieber is far
and away the most popular YouTube artist of all time. With those numbers in the
bank, Justin was a lock for 2012 Social Artist of the Year as bestowed by the
Billboard Music Awards. In 2013, Justin was honored with three more Billboard
Awards: Top Male Artist; Top Social Artist; Billboard’s first-ever Milestone Award,
selected by fans for musical innovation and ingenuity!
A self-taught musician, Bieber already boasted over 50 million views on Youtube
when he was approached by manager Scooter Braun, who also counts PSY
amongst his clients. The youngest artist to top the Billboard chart since Stevie
Wonder in 1963, Justin’s debut album reigned for three weeks --- and that was just
the beginning. Since then, he has expanded his reach beyond music to cover
fashion, fragrances, film and numerous other creative interests.
Justin will be joined by over 20 dancers and a nine-member band to fuel this surely
unforgettable night. A stunning array of special effects and massive screens placed
strategically throughout the Gymnasium will amplify the spectacle to truly epic levels.
For Justin, each performance represents a chance for him to foundationally connect
with his audience in unprecedented ways. To this end, he personally designed a
projecting stage that will bring him even closer to his fans in South Korea. Who
AEG PRESS RELEASE amongst them will be given the chance to join the star on stage?
“We are thrilled to be bringing Justin Bieber to perform live in Seoul,” says Dan
Costello, CEO of AIA Life Korea. “Music has always been a powerful way of moving
people; it’s real, so as The Real Life Company, we want to genuinely connect with
our customers and bring something special to Korea.” AEG China’s President and
CEO John Cappo agrees, “AEG is proud to be Justin Bieber's global touring
partner. We are delighted to be working with AIA as the presenting sponsor of the
Korean performance. This is Justin Beiber's first time to Korea -- a market where he
has many fans that appreciate his incredible talent. This sure to be an exciting show
and we thank AIA and Parallel Media Group for their vision and support.” David
Ciclitira, Chairman of PMG added, “Having pioneered AIA 's link to Contemporary
Music with the launching of AIA K-Pop through two star-studded concerts in Hong
Kong and Kuala Lumpur earlier this year, we are truly excited that the next step of
AIA Real Life Real Music is with the world’s number one artist, Justin Bieber.”
Justin Bieber’s Believe World Tour in Seoul, South Korea
Presented by AIA Life Korea, AEG Live and Parallel Media Group
October 10, 2013
Olympic Park Gymnasium
Price: XX/YY/ZZ
Ticket Order: 1544-1555, http://ticket.interpark.com
Official Suppliers: AA, BB, CC
About AIA Life Korea:
AIA Life Korea is a member of AIA Group, the largest independent publicly listed
pan-Asian life insurance group in the world with more than 90 years of history. AIA
Life Korea, among the 16 subsidiaries and branches of AIA Group across Asia
Pacific, is highly regarded for its innovative financial products and services based on
strong financial stability. Since 1987, AIA Life Korea has maintained extensive sales
and distribution reach via diverse channels including agency, direct marketing,
hybrid, bancassurance and group business.
AIA Group, through an extensive of network agents and employees across Asia
Pacific, serves the holders of over 25 million individual policies and over 13 million
participating members of group schemes. It has operations in 16 markets in Asia
Pacific --- Hong Kong, Thailand, Singapore, Malaysia, China, Korea, the Philippines,
Australia, Indonesia, Taiwan, Vietnam, New Zealand, Macau, Brunei, a 97 per cent
subsidiary in Sri Lanka and a 26 per cent joint-venture in India.
About AEG:
AEG is one of the leading sports and entertainment presenters in the world. As a
wholly owned subsidiary of the Anschutz Company, AEG owns, controls or is
affiliated with over 100 of the greatest names in world entertainment, including iconic
venues such as the STAPLES Center (Los Angeles), Best Buy Theater (New York),
and The O2 (London). All aspects of live musical entertainment are managed by
AEG Live, from festivals, merchandise, and broadcasting, to world tours for artists
AEG PRESS RELEASE like Taylor Swift, The Black Eyed Peas, Bon Jovi, Usher, P!nk, and Paul McCartney.
As part of the AEG family, AEG Asia provides world class music, sports and cultural
entertainment to a combined audience of 67 million people via the Mercedes-Benz
Arena in Shanghai, MasterCard Center in Beijing, and Dalian China National Games
Arena. In 2012, AEG Asia has hosted performances by artists including Jennifer
Lopez, Elton John, and Maroon 5, as well as the Miami Heat and Los Angeles
Clippers. With the upcoming addition of new venues in Hangzhou, Suzhou, Macau,
Chengdu, and Xiamen, AEG Asia will continue to bring the greatest names in music
and sports entertainment to the world’s most dynamic commercial market. Please
visit www.aegworldwide.com for more information.
About PMG:
PMG is a leading Communications Agency specialising in Sports, Entertainment and
Media. Founded in 1987 by Chairman, David Ciclitira and listed on the London
Stock Exchange's AIM since August 2001, Parallel Media Group connects lifestyle
brands to opportunities in Asian markets.
PMG has a history of innovation in Korea, which includes launching Korea’s largest
golf tournament in 2008, which for the last 6 years was sponsored by Ballantine’s,
managing Korean Eye, Korea’s largest contemporary art program, which took over
London’s Saatchi Gallery during the 2012 Olympic Games and attracted over half a
million visitors, and more recently, the Blue and White Festival, a music festival
launched to promote the PyeongChang region in the run up to the 2018 Winter
Olympics, and beyond. PMG is the creative partner behind AIA’s involvement in
music sponsorship.
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