June 20, 2016
ATTN: media representatives
RE: Personal brain training expert Tanya Mitchell
Thank you for picking up our press kit at the International Franchise Expo in New York.
Included in this packet is information on LearningRx (www.LearningRx.com), a one-onone brain training franchise with:
• 80 centers across the U.S. (www.LearningRx.com)
• 29 international locations (www.BrainRx.com)
• a 9.5 out of 10 customer satisfaction rating
• results of more than 90,000 clients
• 35 years of research
If you need an expert resource on anything related to the brain (traumatic brain
injury/concussions, Alzheimer’s, age-related cognitive decline) or learning struggles
(dyslexia, ADHD, autism spectrum disorders), we’re your source.
In addition to LOCAL experts at our 80 brain training centers, we have our primary PR
contact, Tanya Mitchell. Tanya serves as the vice president of Research and
Development for LearningRx, is a Certified Franchising Executive and the co-author of
“Unlock the Einstein Inside; Applying New Brain Science to Wake up the Smart in Your
Child” (www.unlocktheeinsteininside.com). You’ll find her bio, photo and numerous
topics of expertise inside.
We welcome you to stop by the LearningRx booth to meet Tanya and other team
members from the LearningRx home office in Colorado Springs, Colorado.
We appreciate your interest in covering brain-related material and hope to serve as an
expert source for your upcoming pieces.
The LearningRx Team
www.LearningRx.com
www.LearningRx-Franchise.com
June 20, 2016
Thank you for your interest in LearningRx’s franchise system.
With 80 centers across the United States, LearningRx is one of the top educational and child franchises
in the nation. We change lives every day through the incredible power of personal brain training! Our
programs are designed to target weak cognitive skills and help anyone from age 5 to 85 become faster, more
efficient thinkers and learners.
Our franchises are owned and operated by individuals from all over the professional spectrum, from
audiologists and psychologists to entrepreneurs, teachers and parents. You can read some of their
testimonials here: http://www.learningrx-franchise.com/our-franchisees-love-to-make-a-difference/
In addition to our franchise opportunities across the U.S., we offer an international license opportunity
and Master Developer opportunities. We currently have brain training locations in 29 countries.
To learn more about LearningRx, including our 35 years of research and our work with more than
90,000 clients, visit www.learningrx.com. There you can also read countless research studies on LearningRx
programs and results.
LearningRx has received numerous franchise awards and accolades––too many to list here!––including
the Franchisee Satisfaction Award from Franchise Business Review, Entrepreneur’s Franchisee 500 (20082016), and Franchise Gator Top 100.
Not that we need accolades to tell us that what we do works. Just check out some of these numbers:
• When asked, “On a scale of 1 to 10, how likely are you to refer friends and family to LearningRx?”
19,000 of 21,836 customers rated us a 9 or 10 (2005-2015)
• We’ve received 800 unpaid testimonials over the last year
• Our average rating from customers is 4.9 out of 5 stars
Are you looking for a purpose-directed business? Something that will let you work for yourself while
making a difference in the world? If you’d like to learn more about the possibility of owning a LearningRx
center, start by downloading our free information kit here: http://www.learningrx-franchise.com/
Please stop by our booth to introduce yourself. We offer free brain training demonstrations every 30
minutes and encourage you to break a mental sweat!
I look forward to meeting you.
Tanya Mitchell
Vice President of Research and Development
[email protected]
(719)955-6708
**Be sure to read about LearningRx in the New York Times feature article, “The Brain
Trainers”:
http://www.nytimes.com/2012/11/04/education/edlife/a-new-kind-of-tutoring-aims-to-makestudents-smarter.html?pagewanted=all&_r=0
***You can also see my Interview from the 2014 International Franchise Expo here:
https://youtu.be/Wdq3Y--s_Sk
www.LearningRx-Franchise.com or (719)955-6708
A SUCCESS STORY 35 YEARS IN THE MAKING
In the early 1970s, Dr. Ken Gibson, a pediatric optometrist and specialist in visual processing,
became fascinated by the question, “How can we help people learn easier and faster?”
Determined to find the answer, Dr. Gibson began compiling experiences with children and adults. In
addition to his own practice, he founded preschools and learning centers and worked with kids in those
settings, too. He also began researching the latest developments in any field or science related to the brain,
applying those developments to his growing body of work.
Soon he discovered an interesting pattern. He realized that students were paying attention better and
recalling important facts more easily after being coached through short but intense periods of mental
exercise. The doctor was intrigued. Could these results be replicated? Deciding to test his theory on 35
students who were struggling with reading, Gibson created a three-month program. Unlike any reading
remedy that had been attempted before, the program wasn’t based on tutoring or reading instruction; instead,
it consisted of mental workouts.
The results were far better than Dr. Gibson had dared hope for.
Eventually, Dr. Gibson compiled a series of specialized exercises that worked on specific cognitive
weaknesses. With the help of other educational and psychological specialists, these exercises were tested and
refined over an additional 16 years. Ultimately, they became the foundation of the LearningRx brain training
system.
Today LearningRx is a pioneer and leader in brain training.
In addition to co-authoring, “Unlock the Einstein Inside; Applying New Brain Science to Wake Up
the Smart In Your Child” with his daughter Tanya, Dr. Gibson wrote, “The Purpose Directed Business.”
Transparent and full of practical guidelines, the book is a must-read for anyone who longs to find true
meaning in their work. The book is available for free download at www.purposedirectedbusiness.com.
www.LearningRx-Franchise.com or (719)955-6708
FREQUENTLY ASKED QUESTIONS
Q. What are cognitive skills?
A. Cognitive skills are the core brain skills that make
it possible to think, learn, read, remember, and pay
attention. They fall into the following categories:
Processing Speed, Auditory Processing, Visual
Processing, Long-Term Memory, Short-Term
Memory, and Logic & Reasoning.
Q. What does one-on-one brain training do?
A. LearningRx uses intense mental exercise to target
weak cognitive skills. We literally change how the
brain performs, making thinking, reading, learning,
remembering and paying attention easier than before.
Q. How is brain training different from tutoring?
A. Tutoring reteaches information, redelivering
content that wasn’t grasped the first time. Brain
training changes the brain, improving the way the
brain grasps incoming information the first time it’s
presented. In other words, tutoring deals with the
symptom while brain training gets to the root of the
problem. We know this because research shows that 8
out of 10 learning struggles are caused by weak
cognitive skills, which brain training strengthens. In
fact, brain training typically eliminates the need for
tutoring in the future.
Q. How do I know if a child needs tutoring or
brain training?
A. Have you ever explained something a second time
to a child and he still didn’t “get it”? If a child is
struggling to grasp information even when it is
explained a second time, hiring a tutor to redeliver
that information yet again isn’t the solution. Instead,
change your child’s ability to grasp and process
information the first time it’s presented!
Q. How long does the training take?
A. Most training is completed in 12 to 24 weeks.
Q. Who can benefit from brain training?
A. Pretty much anyone who feels held back in school,
work or life by the way their brain is performing in
some manner. This includes struggling students, good
students competing for college placement or
scholarships, career adults seeking a competitive edge
in the marketplace, even senior adults who want to
stay sharp. We also help kids and adults with ADHD,
dyslexia, autism and traumatic brain injuries.
Q. Is there an age limit on changing the brain?
A. No. The science of brain training is based on
neuroplasticity, which refers to the brain’s lifelong
ability to grow and change. Studies show that, no
matter your age, your brain can increase existing
neural pathways and even create new ones.
Q. How do LearningRx programs work?
A. LearningRx brain trainers work one on one with
clients. This personal training approach is the key to
the company’s dramatic results. It’s the reason no
other product on the market today comes close to
matching our approach—or our results.
Q. Does it last?
A. We measure the cognitive skills of every client
before and after training using the gold standard of
cognitive skills testing, the Gibson Test of Cognitive
Skills. Whenever possible, we measure again a full
year later. Our results are not only unmatched by any
other program, they’re lasting.
Q. Can digital brain training games or websites help?
A. Digital brain training is great for staying sharp or
seeing small gains. But for life changing
improvements, you need something more. Just as
people who are serious about changing their bodies
understand the value of hiring a personal trainer,
people who are serious about changing their brains
understand the value of hiring a personal brain trainer.
www.LearningRx-Franchise.com or (719)955-6708
FOR IMMEDIATE RELEASE
Contact: Tanya Mitchell
[email protected]
(719)955-6708
“Brain training” Company Makes Entrepreneur’s 2016 Franchise 500
Brain industry pioneer LearningRx continues to make the list
Colorado Springs, Colo., January 6, 2016 – Entrepreneur has released its annual franchise lists and the country’s
largest brain training company, LearningRx, has again made the Franchise 500, this year ranking at No. 315.
Making the Franchise 500 is just one honor in a long list of accolades for the growing franchise, which
specializes in one-on-one brain training. Among countless other awards, in 2013 the Colorado-based company was
ranked on Bond’s Top 100 Franchises and received the Franchisee Satisfaction Award from Franchise Business
Review.
With 80 centers nationwide, LearningRx has found a formula to change the lives of both its students and
franchisees. “Our number one priority with franchising is to ensure that we have the very best franchisees who are
going to be happy and successful running a LearningRx center every day,” says LearningRx Founder Dr. Ken Gibson,
who even wrote a book on the subject, “The Purpose Directed Business” (www.purposedirectedbusiness.com).
“LearningRx has an established franchise system in a rapidly growing industry, which makes for plenty of
opportunity.”
LearningRx rates 9.5 out of 10 on customer satisfaction, which is nearly 20 percent higher than the national
average and one of the highest ratings in the country. “One of our very intentional goals as a company is to ‘WOW’
our customers,” explains LearningRx Vice President of Research & Development Tanya Mitchell. “Every year we
receive literally thousands of testimonies from clients who are thrilled with the life-changing results they’ve
experienced from our programs. We also do comprehensive testing of every client’s brain skills before and after
training to ensure we’re getting scientifically measurable improvements. So between franchise satisfaction, customer
satisfaction and significant, measurable improvements from brain training, we’re doing our best, which seems to keep
us on the Franchisee 500 list each year.”
About LearningRx
LearningRx specializes in one-on-one brain training. We train cognitive skills through game-like exercises that are
both fun and challenging—and we do it with a unique personal trainer approach. LearningRx’s customer satisfaction
speaks for itself with an average rating of 9.5 out of 10. With more than 80 centers across the country, LearningRx is
a pioneer in the one-on-one brain training industry. Learn more at www.learningrx.com
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www.LearningRx-Franchise.com or (719)955-6708
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Tanya Mitchell is the Vice President of Research and Development for LearningRx, a national brain training
company with 80 centers across the country. She has trained over 1,000 psychologists and educational
specialists in cognitive skills assessment and improvement methods. Mitchell also co-authored the cognitivebased LearningRx learning and reading programs. Her book, “Unlock the Einstein Inside: Applying New
Brain Science to Wake Up the Smart in Your Child” is available on Amazon.com or as a FREE ebook via
www.UnlockTheEinsteinInside.com.
www.LearningRx-Franchise.com or (719)955-6708
LearningRx Centers
BrainRx Licensees Around the World
www.LearningRx-Franchise.com or (719)955-6708